[Music] you
this is a diamond mine it is not in
this is a diamond mine it is not in Africa it’s 200 kilometers south of the
Africa it’s 200 kilometers south of the
Africa it’s 200 kilometers south of the Arctic Circle and it’s a very expensive
Arctic Circle and it’s a very expensive
Arctic Circle and it’s a very expensive place to get to then after you get there
place to get to then after you get there
place to get to then after you get there you have to bring in equipment like this
you have to bring in equipment like this
you have to bring in equipment like this and big strong guys to mine thousands of
and big strong guys to mine thousands of
and big strong guys to mine thousands of tons of rock and dirt to find shiny
tons of rock and dirt to find shiny
tons of rock and dirt to find shiny little pebbles those little pebbles have
little pebbles those little pebbles have
little pebbles those little pebbles have a lot of built in value because of that
a lot of built in value because of that
a lot of built in value because of that after you have the pebbles in your hand
after you have the pebbles in your hand
after you have the pebbles in your hand you still have to grade them cut them
you still have to grade them cut them
you still have to grade them cut them polish them sell them finance them all
polish them sell them finance them all
polish them sell them finance them all around the world so diamonds really
around the world so diamonds really
around the world so diamonds really represent a very dense store of value in
represent a very dense store of value in
represent a very dense store of value in fact diamonds by weight are thousands of
fact diamonds by weight are thousands of
fact diamonds by weight are thousands of times more valuable than gold in
times more valuable than gold in
times more valuable than gold in everyday terms that’s like lifting a
everyday terms that’s like lifting a
everyday terms that’s like lifting a kettlebell and a couple of tablespoons
kettlebell and a couple of tablespoons
kettlebell and a couple of tablespoons of rice so the problem with diamonds
of rice so the problem with diamonds
of rice so the problem with diamonds isn’t really the value inside the
isn’t really the value inside the
isn’t really the value inside the diamonds it’s the journey that the
diamonds it’s the journey that the
diamonds it’s the journey that the Diamonds take from the mine to the
Diamonds take from the mine to the
Diamonds take from the mine to the consumer or your finger I’m going to
consumer or your finger I’m going to
consumer or your finger I’m going to tell you about that journey and how dark
tell you about that journey and how dark
tell you about that journey and how dark it is and then I’m going to tell you
it is and then I’m going to tell you
it is and then I’m going to tell you what we did by comparison Gold is
what we did by comparison Gold is
what we did by comparison Gold is completely transparent
completely transparent
completely transparent it’s very objective there are way
it’s very objective there are way
it’s very objective there are way weights and measures and prices and it’s
weights and measures and prices and it’s
weights and measures and prices and it’s the same all over the world it’s very
the same all over the world it’s very
the same all over the world it’s very much aboveboard
much aboveboard
much aboveboard in contrast look at this list opinions
in contrast look at this list opinions
in contrast look at this list opinions consume this list diamonds are all about
consume this list diamonds are all about
consume this list diamonds are all about opinions there are no prices it’s a big
opinions there are no prices it’s a big
opinions there are no prices it’s a big mystery you need
mystery you need
mystery you need experts values can vary by fifteen
experts values can vary by fifteen
experts values can vary by fifteen percent there is no accountability and
percent there is no accountability and
percent there is no accountability and those of you who have diamonds have
those of you who have diamonds have
those of you who have diamonds have experienced that and what I discovered
experienced that and what I discovered
experienced that and what I discovered after travelling a quarter of a million
after travelling a quarter of a million
after travelling a quarter of a million miles over four years is that it’s a
miles over four years is that it’s a
miles over four years is that it’s a very lucrative business and that’s
very lucrative business and that’s
very lucrative business and that’s exactly the way the diamond industry
exactly the way the diamond industry
exactly the way the diamond industry wants it so it’s rare it’s valuable but
wants it so it’s rare it’s valuable but
wants it so it’s rare it’s valuable but it’s very lucrative about three years
it’s very lucrative about three years
it’s very lucrative about three years ago on a plane ride to China I was
ago on a plane ride to China I was
ago on a plane ride to China I was thinking about how to unlock the value
thinking about how to unlock the value
thinking about how to unlock the value of diamonds and transform them from
of diamonds and transform them from
of diamonds and transform them from luxury and love perfect example to
luxury and love perfect example to
luxury and love perfect example to something that we could use something
something that we could use something
something that we could use something that we really needed and that was
that we really needed and that was
that we really needed and that was because I think governments are crazy we
because I think governments are crazy we
because I think governments are crazy we have enormous debt printing of money not
have enormous debt printing of money not
have enormous debt printing of money not just here in the United States
just here in the United States
just here in the United States we have negative interest rates globally
we have negative interest rates globally
we have negative interest rates globally that will have ramifications that the
that will have ramifications that the
that will have ramifications that the smartest economists
smartest economists
smartest economists can’t tell you about today and when I
can’t tell you about today and when I
can’t tell you about today and when I had this idea to transform diamonds from
had this idea to transform diamonds from
had this idea to transform diamonds from luxury and love and jewelry into
luxury and love and jewelry into
luxury and love and jewelry into something that could be used to store
something that could be used to store
something that could be used to store wealth everyone in the diamond industry
wealth everyone in the diamond industry
wealth everyone in the diamond industry told me that’s impossible why well
told me that’s impossible why well
told me that’s impossible why well here’s one reason diamonds are like
here’s one reason diamonds are like
here’s one reason diamonds are like snowflakes no two diamonds are alike
snowflakes no two diamonds are alike
snowflakes no two diamonds are alike even a match pair of diamonds are
even a match pair of diamonds are
even a match pair of diamonds are different and because they’re different
different and because they’re different
different and because they’re different tiny little differences can make huge
tiny little differences can make huge
tiny little differences can make huge differences in the value of diamonds
differences in the value of diamonds
differences in the value of diamonds so all that opinion all those
so all that opinion all those
so all that opinion all those differences in value allow the industry
differences in value allow the industry
differences in value allow the industry to stay closed and opaque so my team and
to stay closed and opaque so my team and
to stay closed and opaque so my team and I had a challenge what did we do we
I had a challenge what did we do we
I had a challenge what did we do we started to look at the four C’s which
started to look at the four C’s which
started to look at the four C’s which many of you have heard about the four
many of you have heard about the four
many of you have heard about the four C’s by the way which yield 15%
C’s by the way which yield 15%
C’s by the way which yield 15% differences between laboratories unlike
differences between laboratories unlike
differences between laboratories unlike gold which is 9999 pure and what we did
gold which is 9999 pure and what we did
gold which is 9999 pure and what we did was we added
was we added
was we added ten additional variables objective
ten additional variables objective
ten additional variables objective measures to the diamonds we were
measures to the diamonds we were
measures to the diamonds we were examining and by doing that we were able
examining and by doing that we were able
examining and by doing that we were able to take the individual diamond which had
to take the individual diamond which had
to take the individual diamond which had a variable value and create collections
a variable value and create collections
a variable value and create collections of diamonds that had a very tight value
of diamonds that had a very tight value
of diamonds that had a very tight value so we got rid of the individual
so we got rid of the individual
so we got rid of the individual subjective questions and opinions and
subjective questions and opinions and
subjective questions and opinions and establish something that could be
establish something that could be
establish something that could be verified again and again and measured
verified again and again and measured
verified again and again and measured again and again and we did that in such
again and again and we did that in such
again and again and we did that in such a way that we could actually create
a way that we could actually create
a way that we could actually create duplicate collections we could create a
duplicate collections we could create a
duplicate collections we could create a hundred thousand dollar collection and
hundred thousand dollar collection and
hundred thousand dollar collection and another hundred thousand that were
another hundred thousand that were
another hundred thousand that were really within half a percent of value of
really within half a percent of value of
really within half a percent of value of each other
each other
each other kind of like when you have a coin you
kind of like when you have a coin you
kind of like when you have a coin you know that coin is equal to the same coin
know that coin is equal to the same coin
know that coin is equal to the same coin of the same value and here’s a picture
of the same value and here’s a picture
of the same value and here’s a picture of our diamond coin now let me explain
of our diamond coin now let me explain
of our diamond coin now let me explain what you’re looking at those little red
what you’re looking at those little red
what you’re looking at those little red dots called micro spheres and that gray
dots called micro spheres and that gray
dots called micro spheres and that gray plastic dot in the middle are an optical
plastic dot in the middle are an optical
plastic dot in the middle are an optical fingerprint that’s advanced technology
fingerprint that’s advanced technology
fingerprint that’s advanced technology that we were only able to implement with
that we were only able to implement with
that we were only able to implement with the latest smartphones in addition the
the latest smartphones in addition the
the latest smartphones in addition the diamonds are contained in a plastic
diamonds are contained in a plastic
diamonds are contained in a plastic resin that protects them and holds two
resin that protects them and holds two
resin that protects them and holds two additional electronic chips all of this
additional electronic chips all of this
additional electronic chips all of this identifies the diamonds inside uniquely
identifies the diamonds inside uniquely
identifies the diamonds inside uniquely and prevents copycat and fraud and then
and prevents copycat and fraud and then
and prevents copycat and fraud and then we took this diamond puck and we encased
we took this diamond puck and we encased
we took this diamond puck and we encased it in state-of-the-art ceramics
it in state-of-the-art ceramics
it in state-of-the-art ceramics protected it with single crystal
protected it with single crystal
protected it with single crystal sapphire glass we called it vault and we
sapphire glass we called it vault and we
sapphire glass we called it vault and we made it verifiable anywhere in the world
made it verifiable anywhere in the world
made it verifiable anywhere in the world with technology and your smartphone so
with technology and your smartphone so
with technology and your smartphone so any place you have an internet
any place you have an internet
any place you have an internet connection you can take out a vault use
connection you can take out a vault use
connection you can take out a vault use your smart phone and verify those are
your smart phone and verify those are
your smart phone and verify those are diamonds and that’s what it’s supposed
diamonds and that’s what it’s supposed
diamonds and that’s what it’s supposed to be here’s a short clip of the verify
to be here’s a short clip of the verify
to be here’s a short clip of the verify acacia process
you can do this on your phone Apple or
you can do this on your phone Apple or Android and it will tell you exactly
Android and it will tell you exactly
Android and it will tell you exactly what’s in there now what this does is it
what’s in there now what this does is it
what’s in there now what this does is it allows people to have something they
allows people to have something they
allows people to have something they don’t have today it allows them to have
don’t have today it allows them to have
don’t have today it allows them to have a certainty of value it allows them to
a certainty of value it allows them to
a certainty of value it allows them to understand exactly what they have now
understand exactly what they have now
understand exactly what they have now this is genuinely $100,000 and even
this is genuinely $100,000 and even
this is genuinely $100,000 and even though it may be out of your budget
though it may be out of your budget
though it may be out of your budget today I want to give you something to
today I want to give you something to
today I want to give you something to take home if you ever find yourself
take home if you ever find yourself
take home if you ever find yourself sometime in the future
sometime in the future
sometime in the future negotiating with a diamant heir to buy a
negotiating with a diamant heir to buy a
negotiating with a diamant heir to buy a diamond I want you to remember after he
diamond I want you to remember after he
diamond I want you to remember after he gives you his last price and tells you
gives you his last price and tells you
gives you his last price and tells you this is the best deal just ask him this
this is the best deal just ask him this
this is the best deal just ask him this and watch his face this is code and this
and watch his face this is code and this
and watch his face this is code and this will make him turn red and when he
will make him turn red and when he
will make him turn red and when he starts to stammer you’ll know it’s time
starts to stammer you’ll know it’s time
starts to stammer you’ll know it’s time to leave one last story about vault a
to leave one last story about vault a
to leave one last story about vault a little while ago a very stunning Chinese
little while ago a very stunning Chinese
little while ago a very stunning Chinese woman showed up in my office and after a
woman showed up in my office and after a
woman showed up in my office and after a lot of pleasantries and telling me she
lot of pleasantries and telling me she
lot of pleasantries and telling me she worked for a very big Bank blurted out
worked for a very big Bank blurted out
worked for a very big Bank blurted out can I use fall to move a hundred million
can I use fall to move a hundred million
can I use fall to move a hundred million dollars my answer was no and I explained
dollars my answer was no and I explained
dollars my answer was no and I explained why she said thank you I’m sorry we
why she said thank you I’m sorry we
why she said thank you I’m sorry we can’t do business and left a little
can’t do business and left a little
can’t do business and left a little while later I was thinking about that
while later I was thinking about that
while later I was thinking about that interaction and it occurred to me that
interaction and it occurred to me that
interaction and it occurred to me that she could have been a spy for a
she could have been a spy for a
she could have been a spy for a government or some other agency and I
government or some other agency and I
government or some other agency and I was glad that I said what I said she was
was glad that I said what I said she was
was glad that I said what I said she was not the first person to come to me and
not the first person to come to me and
not the first person to come to me and talk to me about moving tens and
talk to me about moving tens and
talk to me about moving tens and hundreds of millions of dollars with
hundreds of millions of dollars with
hundreds of millions of dollars with vault and diamonds globally and she will
vault and diamonds globally and she will
vault and diamonds globally and she will not be the last but I will tell you that
not be the last but I will tell you that
not be the last but I will tell you that our company does background checks on
our company does background checks on
our company does background checks on everybody and sometimes we have to say
everybody and sometimes we have to say
everybody and sometimes we have to say no the vault is something you can’t have
no the vault is something you can’t have
no the vault is something you can’t have thank you
thank you
thank you [Applause]
[Applause]
[Applause] [Music]
”
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