alright welcome back another edition of coaching with jen the fantasy copywriter
coaching with jen the fantasy copywriter
coaching with jen the fantasy copywriter episode number 11 we ready getting some
episode number 11 we ready getting some
episode number 11 we ready getting some props a little different on blab you get
props a little different on blab you get
props a little different on blab you get props when you click on the person’s
props when you click on the person’s
props when you click on the person’s face okay ah so what’s up tell me what’s
face okay ah so what’s up tell me what’s
face okay ah so what’s up tell me what’s what’s the update has been okay so since
what’s the update has been okay so since
what’s the update has been okay so since we talked last I had developed a Content
we talked last I had developed a Content
we talked last I had developed a Content calendar and I did pretty good was
calendar and I did pretty good was
calendar and I did pretty good was sticking with that but one thing I like
sticking with that but one thing I like
sticking with that but one thing I like made sure that i did was due up one
made sure that i did was due up one
made sure that i did was due up one copywriting video week per our
copywriting video week per our
copywriting video week per our conversation yeah so I’m pretty proud of
conversation yeah so I’m pretty proud of
conversation yeah so I’m pretty proud of myself for that because I celebrate I
myself for that because I celebrate I
myself for that because I celebrate I did that ops we’re gonna be the cops
did that ops we’re gonna be the cops
did that ops we’re gonna be the cops there you go yeah and I love it because
that’s hilarious these little bubbles
that’s hilarious these little bubbles coming up I love it um so yeah so that
coming up I love it um so yeah so that
coming up I love it um so yeah so that was uh that was pretty cool i’m really
was uh that was pretty cool i’m really
was uh that was pretty cool i’m really glad about that and i have so many more
glad about that and i have so many more
glad about that and i have so many more cup already videos now too and I took
cup already videos now too and I took
cup already videos now too and I took your advice and decided not to like over
your advice and decided not to like over
your advice and decided not to like over sake it and not like bright copy for
sake it and not like bright copy for
sake it and not like bright copy for each one of them in fact I didn’t I
each one of them in fact I didn’t I
each one of them in fact I didn’t I think I’m wrote copy for any of them i
think I’m wrote copy for any of them i
think I’m wrote copy for any of them i just talked about my feelings of
just talked about my feelings of
just talked about my feelings of philosophies on things and the other
philosophies on things and the other
philosophies on things and the other thing that’s been great which I love is
thing that’s been great which I love is
thing that’s been great which I love is it now that I have more subscribers
it now that I have more subscribers
it now that I have more subscribers people are asking me questions and make
people are asking me questions and make
people are asking me questions and make suggestions and comments on my videos
suggestions and comments on my videos
suggestions and comments on my videos and so it like gives me ideas for more
and so it like gives me ideas for more
and so it like gives me ideas for more stuff more videos so um it’s been great
stuff more videos so um it’s been great
stuff more videos so um it’s been great so I’ve been doing that and I many weeks
so I’ve been doing that and I many weeks
so I’ve been doing that and I many weeks I did two videos I think maybe one week
I did two videos I think maybe one week
I did two videos I think maybe one week I had three but for the most part of one
I had three but for the most part of one
I had three but for the most part of one copyrighted video a week so and that
copyrighted video a week so and that
copyrighted video a week so and that content color to really helped the head
content color to really helped the head
content color to really helped the head it like a scheduled out like what I’m
it like a scheduled out like what I’m
it like a scheduled out like what I’m gonna do and that was it was huge to
gonna do and that was it was huge to
gonna do and that was it was huge to have that like calendar doubt and
have that like calendar doubt and
have that like calendar doubt and scheduled and thought ahead of time I
scheduled and thought ahead of time I
scheduled and thought ahead of time I love it and and and they’re short you
love it and and and they’re short you
love it and and and they’re short you know like two minutes three minutes you
know like two minutes three minutes you
know like two minutes three minutes you see the BAM because your other ones were
see the BAM because your other ones were
see the BAM because your other ones were eight Marilyn yes I want to value but it
eight Marilyn yes I want to value but it
eight Marilyn yes I want to value but it took an insane amount of time to put
took an insane amount of time to put
took an insane amount of time to put together right right exactly because it
together right right exactly because it
together right right exactly because it wasn’t just the filming it was the M
wasn’t just the filming it was the M
wasn’t just the filming it was the M editing it was the like riding the copy
editing it was the like riding the copy
editing it was the like riding the copy and like screenshots of before and
and like screenshots of before and
and like screenshots of before and afters and those look like you said
afters and those look like you said
afters and those look like you said those are valuable and I definitely want
those are valuable and I definitely want
those are valuable and I definitely want to do some more of those I just um in
to do some more of those I just um in
to do some more of those I just um in order to keep to my goal I just decided
order to keep to my goal I just decided
order to keep to my goal I just decided to make it easy so it could it be
to make it easy so it could it be
to make it easy so it could it be multi-part to like that that 10 minute
multi-part to like that that 10 minute
multi-part to like that that 10 minute video that you used to do could that be
video that you used to do could that be
video that you used to do could that be 52 minute videos yeah i think it
52 minute videos yeah i think it
52 minute videos yeah i think it probably could be cuz like there was
probably could be cuz like there was
probably could be cuz like there was like that yeah like that Portland
like that yeah like that Portland
like that yeah like that Portland copy video I did you know I took 10
copy video I did you know I took 10
copy video I did you know I took 10 different websites or maybe was eight I
different websites or maybe was eight I
different websites or maybe was eight I can’t remember even anymore but it was
can’t remember even anymore but it was
can’t remember even anymore but it was like a lot of different websites that i
like a lot of different websites that i
like a lot of different websites that i wrote for and I could have just broken
wrote for and I could have just broken
wrote for and I could have just broken that up an individual a little mini
that up an individual a little mini
that up an individual a little mini videos and like continue the series it’s
videos and like continue the series it’s
videos and like continue the series it’s not become a fun idea maybe I should do
not become a fun idea maybe I should do
not become a fun idea maybe I should do that again yeah I mean it’s great to
that again yeah I mean it’s great to
that again yeah I mean it’s great to understand the theory behind it right
understand the theory behind it right
understand the theory behind it right you’re powerful opinion on this topic on
you’re powerful opinion on this topic on
you’re powerful opinion on this topic on how to write a headline is whatever and
how to write a headline is whatever and
how to write a headline is whatever and you have your methodology and then you
you have your methodology and then you
you have your methodology and then you could have a quick anecdote or example
could have a quick anecdote or example
could have a quick anecdote or example from your own life or story or like you
from your own life or story or like you
from your own life or story or like you know you walked into Whole Foods and you
know you walked into Whole Foods and you
know you walked into Whole Foods and you saw this and it was great or it was
saw this and it was great or it was
saw this and it was great or it was terrible well you can easily follow that
terrible well you can easily follow that
terrible well you can easily follow that up with something the next week showing
up with something the next week showing
up with something the next week showing an example of a website if you want to
an example of a website if you want to
an example of a website if you want to go deeper into it yeah I think that’s a
go deeper into it yeah I think that’s a
go deeper into it yeah I think that’s a cool idea I love the idea taking real
cool idea I love the idea taking real
cool idea I love the idea taking real world examples like the tweet you had
world examples like the tweet you had
world examples like the tweet you had the other day i love that that was
the other day i love that that was
the other day i love that that was awesome i love things it was true that I
awesome i love things it was true that I
awesome i love things it was true that I was like it’s condom and that’s awesome
was like it’s condom and that’s awesome
was like it’s condom and that’s awesome oh yeah yeah I remember one oh yeah it
oh yeah yeah I remember one oh yeah it
oh yeah yeah I remember one oh yeah it was like a nuts thing about Christmas
was like a nuts thing about Christmas
was like a nuts thing about Christmas and how you can throw away like after
and how you can throw away like after
and how you can throw away like after Christmas or something I Cameron Bure I
Christmas or something I Cameron Bure I
Christmas or something I Cameron Bure I couldn’t even hardly tell it was it
couldn’t even hardly tell it was it
couldn’t even hardly tell it was it looks like those nuts right yeah yeah
looks like those nuts right yeah yeah
looks like those nuts right yeah yeah those those I’m eyes at walnuts no
those those I’m eyes at walnuts no
those those I’m eyes at walnuts no vomiting walnuts it looked like walnuts
vomiting walnuts it looked like walnuts
vomiting walnuts it looked like walnuts in the picture so like the idea was yo
in the picture so like the idea was yo
in the picture so like the idea was yo you can take these and decorative in a
you can take these and decorative in a
you can take these and decorative in a bowl for Christmas event throw my sure
bowl for Christmas event throw my sure
bowl for Christmas event throw my sure cuz mullahs are a pain in the ass to
cuz mullahs are a pain in the ass to
cuz mullahs are a pain in the ass to correct let me tell you my grandma is
correct let me tell you my grandma is
correct let me tell you my grandma is you like cracker wall anyway random
you like cracker wall anyway random
you like cracker wall anyway random changes I like it so with lab you also
changes I like it so with lab you also
changes I like it so with lab you also we can see you know how many props sweet
we can see you know how many props sweet
we can see you know how many props sweet get so you’re you’re destroying me right
get so you’re you’re destroying me right
get so you’re you’re destroying me right now and the props I love it I love it
now and the props I love it I love it
now and the props I love it I love it thanks day feel like I need to talk more
thanks day feel like I need to talk more
thanks day feel like I need to talk more to get more props oh now he’s doing it
to get more props oh now he’s doing it
to get more props oh now he’s doing it he’s property okay so you have your
he’s property okay so you have your
he’s property okay so you have your content columns are great uh and the the
content columns are great uh and the the
content columns are great uh and the the content that sorry the copy ones have
content that sorry the copy ones have
content that sorry the copy ones have been consistent and it’s great to see
been consistent and it’s great to see
been consistent and it’s great to see that because you had a stretch there was
that because you had a stretch there was
that because you had a stretch there was all personal or book without anything
all personal or book without anything
all personal or book without anything about the business for ya um so so how
about the business for ya um so so how
about the business for ya um so so how do you evolve that now because the goal
do you evolve that now because the goal
do you evolve that now because the goal last time was to have one personal one
last time was to have one personal one
last time was to have one personal one copy business-related right for a week
copy business-related right for a week
copy business-related right for a week yep so you’re close yeah I’m close well
yep so you’re close yeah I’m close well
yep so you’re close yeah I’m close well I had the idea of maybe evolving it by
I had the idea of maybe evolving it by
I had the idea of maybe evolving it by because now that you can do a little
because now that you can do a little
because now that you can do a little mini videos on Instagram and Twitter um
mini videos on Instagram and Twitter um
mini videos on Instagram and Twitter um maybe even just doing like a little you
maybe even just doing like a little you
maybe even just doing like a little you know 10 second video or whatever however
know 10 second video or whatever however
know 10 second video or whatever however my second you have on each of those to
my second you have on each of those to
my second you have on each of those to say hey check out my new video on so
say hey check out my new video on so
say hey check out my new video on so almost like doing a video to come out
almost like doing a video to come out
almost like doing a video to come out the video that’s on YouTube and
the video that’s on YouTube and
the video that’s on YouTube and experimenting with that you can’t what
experimenting with that you can’t what
experimenting with that you can’t what about getting the other piece consistent
about getting the other piece consistent
about getting the other piece consistent that the personal one or the book one
that the personal one or the book one
that the personal one or the book one something you have the blue series the
something you have the blue series the
something you have the blue series the yeah and the balloon is the fantasy
yeah and the balloon is the fantasy
yeah and the balloon is the fantasy friday and then I’ve been doing um the
friday and then I’ve been doing um the
friday and then I’ve been doing um the take a leap on Mondays which I think
take a leap on Mondays which I think
take a leap on Mondays which I think would be a really good one to make sure
would be a really good one to make sure
would be a really good one to make sure I continue one of the things I’ve done
I continue one of the things I’ve done
I continue one of the things I’ve done with that is a lot of my mastermind
with that is a lot of my mastermind
with that is a lot of my mastermind videos I’ve used for that which have
videos I’ve used for that which have
videos I’ve used for that which have been great because they’re kind of like
been great because they’re kind of like
been great because they’re kind of like they’re sort of business oriented but
they’re sort of business oriented but
they’re sort of business oriented but they’re about like my bit McNee though
they’re about like my bit McNee though
they’re about like my bit McNee though turret to like my own personal take on
turret to like my own personal take on
turret to like my own personal take on my business so I’ve been wondering like
my business so I’ve been wondering like
my business so I’ve been wondering like should I continue doing those would take
should I continue doing those would take
should I continue doing those would take the leap or should I like focus more on
the leap or should I like focus more on
the leap or should I like focus more on like um you know something more specific
like um you know something more specific
like um you know something more specific about what I’m doing to help my business
about what I’m doing to help my business
about what I’m doing to help my business which is kind of how I sort of
which is kind of how I sort of
which is kind of how I sort of originally presented that series true or
originally presented that series true or
originally presented that series true or you time together if you see is you fit
you time together if you see is you fit
you time together if you see is you fit like um what was the last one talking
like um what was the last one talking
like um what was the last one talking about the favorite book another right
about the favorite book another right
about the favorite book another right yeah well jerez had for this week is the
yeah well jerez had for this week is the
yeah well jerez had for this week is the which I’ve filmed already I seven put up
which I’ve filmed already I seven put up
which I’ve filmed already I seven put up yet so that was the what ways to inject
yet so that was the what ways to inject
yet so that was the what ways to inject fun into your day right now right so
fun into your day right now right so
fun into your day right now right so yeah I think actually that could be
yeah I think actually that could be
yeah I think actually that could be applicable to particularly for sure and
applicable to particularly for sure and
applicable to particularly for sure and if you’re talking about a book that
if you’re talking about a book that
if you’re talking about a book that could be related you relate to your
could be related you relate to your
could be related you relate to your business even if it’s not a business
business even if it’s not a business
business even if it’s not a business lesson even it’s a personal life lesson
lesson even it’s a personal life lesson
lesson even it’s a personal life lesson that you like why do you like this book
that you like why do you like this book
that you like why do you like this book because it give you confidence and then
because it give you confidence and then
because it give you confidence and then you can tie that into my business
you can tie that into my business
you can tie that into my business business yeah with a good story yeah I
business yeah with a good story yeah I
business yeah with a good story yeah I like it okay yes I will take it to the
like it okay yes I will take it to the
like it okay yes I will take it to the next level and for sure do a take the
next level and for sure do a take the
next level and for sure do a take the leap video every week and I still want
leap video every week and I still want
leap video every week and I still want to do penis you Friday I’m kind of I’ve
to do penis you Friday I’m kind of I’ve
to do penis you Friday I’m kind of I’ve been sort of doing every other week with
been sort of doing every other week with
been sort of doing every other week with its due friday so i think that’s kind of
its due friday so i think that’s kind of
its due friday so i think that’s kind of good to you know keep that bri other
good to you know keep that bri other
good to you know keep that bri other friday but for sure do take the leap i
friday but for sure do take the leap i
friday but for sure do take the leap i love it so along those lines can you
love it so along those lines can you
love it so along those lines can you batch them together I can
batch them together I can
batch them together I can I can eat like even as far as filming
I can eat like even as far as filming
I can eat like even as far as filming them all on the same day yeah yeah I
them all on the same day yeah yeah I
them all on the same day yeah yeah I mean now that I’ve sort of established
mean now that I’ve sort of established
mean now that I’ve sort of established my content calendar it’s a lot easier to
my content calendar it’s a lot easier to
my content calendar it’s a lot easier to do that because I determined ahead of
do that because I determined ahead of
do that because I determined ahead of time what I’m gonna do so it’s just a
time what I’m gonna do so it’s just a
time what I’m gonna do so it’s just a matter of one of the things obviously
matter of one of the things obviously
matter of one of the things obviously that’s because i’m a newbie i’m still
that’s because i’m a newbie i’m still
that’s because i’m a newbie i’m still learning how to you know what am i
learning how to you know what am i
learning how to you know what am i trying to stay here do it quickly and
trying to stay here do it quickly and
trying to stay here do it quickly and smoothly and you know so there are days
smoothly and you know so there are days
smoothly and you know so there are days like I’ve planned on doing three videos
like I’ve planned on doing three videos
like I’ve planned on doing three videos and I only did one because it like took
and I only did one because it like took
and I only did one because it like took me longer than I thought right so um a
me longer than I thought right so um a
me longer than I thought right so um a lot I guess yeah I think a lot of it is
lot I guess yeah I think a lot of it is
lot I guess yeah I think a lot of it is that there’s a lot of setup time to get
that there’s a lot of setup time to get
that there’s a lot of setup time to get ready both in terms of like the camera
ready both in terms of like the camera
ready both in terms of like the camera and the gear and we know you do I pup
and the gear and we know you do I pup
and the gear and we know you do I pup but also eye makeup and clothes and
but also eye makeup and clothes and
but also eye makeup and clothes and getting ready I mean doing the hair and
getting ready I mean doing the hair and
getting ready I mean doing the hair and and then third is just the mindset of
and then third is just the mindset of
and then third is just the mindset of being ready to like I’m writing in my
being ready to like I’m writing in my
being ready to like I’m writing in my book I don’t want to talk to anybody
book I don’t want to talk to anybody
book I don’t want to talk to anybody it’s like all right no I get it don’t
it’s like all right no I get it don’t
it’s like all right no I get it don’t talk to me I want to do my thing in my
talk to me I want to do my thing in my
talk to me I want to do my thing in my zone but when I when I finish doing one
zone but when I when I finish doing one
zone but when I when I finish doing one video I can I’m right already in that
video I can I’m right already in that
video I can I’m right already in that zone easy to go into another video in
zone easy to go into another video in
zone easy to go into another video in another video just give me another topic
another video just give me another topic
another video just give me another topic go let’s go let’s do more I knew Evan
go let’s go let’s do more I knew Evan
go let’s go let’s do more I knew Evan I’m all set up right but he takes a
I’m all set up right but he takes a
I’m all set up right but he takes a little bit of mental effort to get ready
little bit of mental effort to get ready
little bit of mental effort to get ready for it the first time um I great I’d
for it the first time um I great I’d
for it the first time um I great I’d remember me it’s like a full-on setup
remember me it’s like a full-on setup
remember me it’s like a full-on setup because i have a backdrop that i put up
because i have a backdrop that i put up
because i have a backdrop that i put up and then I like I mean you know I’m kind
and then I like I mean you know I’m kind
and then I like I mean you know I’m kind of laughing cuz my setup is kind of like
of laughing cuz my setup is kind of like
of laughing cuz my setup is kind of like we she’s like I literally have us
we she’s like I literally have us
we she’s like I literally have us rolling dishwasher that I role in that I
rolling dishwasher that I role in that I
rolling dishwasher that I role in that I like set up my camera on which I’m
like set up my camera on which I’m
like set up my camera on which I’m changing my one of my goals was next
changing my one of my goals was next
changing my one of my goals was next month is sick you know get it like a
month is sick you know get it like a
month is sick you know get it like a tripod you know attachment for my iphone
tripod you know attachment for my iphone
tripod you know attachment for my iphone and some other things but in the
and some other things but in the
and some other things but in the meantime for now it’s like furniture
meantime for now it’s like furniture
meantime for now it’s like furniture like it’s put in place and hilarious so
like it’s put in place and hilarious so
like it’s put in place and hilarious so you’re right like it’s a lot of time
you’re right like it’s a lot of time
you’re right like it’s a lot of time setting that up so it does make sense to
setting that up so it does make sense to
setting that up so it does make sense to do them all ones yeah you could probably
do them all ones yeah you could probably
do them all ones yeah you could probably you could probably bang those out and
you could probably bang those out and
you could probably bang those out and and have two or three videos a week
and have two or three videos a week
and have two or three videos a week because they’re not they’re not one that
because they’re not they’re not one that
because they’re not they’re not one that long look you’re not talking fantasy
long look you’re not talking fantasy
long look you’re not talking fantasy Friday’s two minutes under two minutes
Friday’s two minutes under two minutes
Friday’s two minutes under two minutes it’s not right like valuable but not a
it’s not right like valuable but not a
it’s not right like valuable but not a an insane amount of war
an insane amount of war
an insane amount of war put together oh yeah I think you just
put together oh yeah I think you just
put together oh yeah I think you just put them all in the same day what when
put them all in the same day what when
put them all in the same day what when is it is it still sunday or one is your
is it is it still sunday or one is your
is it is it still sunday or one is your video recording day I’ve been doing on
video recording day I’ve been doing on
video recording day I’ve been doing on Tuesdays and then I moved to tuesdays i
Tuesdays and then I moved to tuesdays i
Tuesdays and then I moved to tuesdays i originally wanted to do it on my face
originally wanted to do it on my face
originally wanted to do it on my face but it just it’s turned out to be
but it just it’s turned out to be
but it just it’s turned out to be Tuesday’s the better day okay yeah try
Tuesday’s the better day okay yeah try
Tuesday’s the better day okay yeah try it yeah i mean at least the two if not
it yeah i mean at least the two if not
it yeah i mean at least the two if not the three okay okay yeah I think it’s a
the three okay okay yeah I think it’s a
the three okay okay yeah I think it’s a great idea I mean there was this one
great idea I mean there was this one
great idea I mean there was this one time with Jason one time I like film
time with Jason one time I like film
time with Jason one time I like film like 10 videos or something in one day
like 10 videos or something in one day
like 10 videos or something in one day and like what I wanted to Seattle with
and like what I wanted to Seattle with
and like what I wanted to Seattle with you like you had a mom I’m in get easily
you like you had a mom I’m in get easily
you like you had a mom I’m in get easily to have everything prepared ahead of
to have everything prepared ahead of
to have everything prepared ahead of time you know you can just whip them out
time you know you can just whip them out
time you know you can just whip them out we did like what seven videos in an hour
we did like what seven videos in an hour
we did like what seven videos in an hour or something like that since yeah with
or something like that since yeah with
or something like that since yeah with you we just have to learn with the
you we just have to learn with the
you we just have to learn with the camera I mean that’s cool too yeah a
camera I mean that’s cool too yeah a
camera I mean that’s cool too yeah a unit using a min oh right it’s like even
unit using a min oh right it’s like even
unit using a min oh right it’s like even know I’d never eaten go right right and
know I’d never eaten go right right and
know I’d never eaten go right right and so here at least you’re talking about
so here at least you’re talking about
so here at least you’re talking about you know fantasy friday you’re talking
you know fantasy friday you’re talking
you know fantasy friday you’re talking with something that boat that’s
with something that boat that’s
with something that boat that’s meaningful to you that you like and why
meaningful to you that you like and why
meaningful to you that you like and why all this stuff you have the copy 12 you
all this stuff you have the copy 12 you
all this stuff you have the copy 12 you have you have expertise you’ve thought
have you have expertise you’ve thought
have you have expertise you’ve thought about this if you haven’t likes
about this if you haven’t likes
about this if you haven’t likes word-for-word know what you’re going to
word-for-word know what you’re going to
word-for-word know what you’re going to say you thought about and have an idea
say you thought about and have an idea
say you thought about and have an idea yeah so yeah i like it i like the idea
yeah so yeah i like it i like the idea
yeah so yeah i like it i like the idea of doing two or three on the same day i
of doing two or three on the same day i
of doing two or three on the same day i like you got the consistency on the
like you got the consistency on the
like you got the consistency on the business one now i’d love to see the
business one now i’d love to see the
business one now i’d love to see the consistent let’s see on on the other one
consistent let’s see on on the other one
consistent let’s see on on the other one okay okay i love jose no has to make
okay okay i love jose no has to make
okay okay i love jose no has to make sure that our props are equal like is is
sure that our props are equal like is is
sure that our props are equal like is is there to make sure that the other side
there to make sure that the other side
there to make sure that the other side goes up and the cno’s like the same
goes up and the cno’s like the same
goes up and the cno’s like the same number and inside until somebody
number and inside until somebody
number and inside until somebody disrupts the force right and he’s gonna
disrupts the force right and he’s gonna
disrupts the force right and he’s gonna come back and make it right again okay
ok so here that’s running with a
ok so here that’s running with a question this is a content creation
question this is a content creation
question this is a content creation bring you value personally is it
bring you value personally is it
bring you value personally is it rewarding is it does it feel worthwhile
rewarding is it does it feel worthwhile
rewarding is it does it feel worthwhile absolutely for me um i love it i think
absolutely for me um i love it i think
absolutely for me um i love it i think it’s great to I don’t know I love being
it’s great to I don’t know I love being
it’s great to I don’t know I love being able to talk about it and I think it’s
able to talk about it and I think it’s
able to talk about it and I think it’s for personally I think it’s also helps
for personally I think it’s also helps
for personally I think it’s also helps clarify things for me so that what I’m
clarify things for me so that what I’m
clarify things for me so that what I’m out talking to customers I am making
out talking to customers I am making
out talking to customers I am making more sense to and also i use a lot of
more sense to and also i use a lot of
more sense to and also i use a lot of this is my personal life in fact so last
this is my personal life in fact so last
this is my personal life in fact so last weekend I had a fundraiser for my dance
weekend I had a fundraiser for my dance
weekend I had a fundraiser for my dance group that i’m a part of and one of the
group that i’m a part of and one of the
group that i’m a part of and one of the things that we did was a cakewalk and so
things that we did was a cakewalk and so
things that we did was a cakewalk and so we all baked a cake and then you know
we all baked a cake and then you know
we all baked a cake and then you know like each one of the the dancers baked a
like each one of the the dancers baked a
like each one of the the dancers baked a cake and then we know auction it off at
cake and then we know auction it off at
cake and then we know auction it off at the cake block right and so I was like
the cake block right and so I was like
the cake block right and so I was like hey this is grab beneath me to look at
hey this is grab beneath me to look at
hey this is grab beneath me to look at copywriting so I took pictures of all
copywriting so I took pictures of all
copywriting so I took pictures of all the cakes and I’m a little signs rich of
the cakes and I’m a little signs rich of
the cakes and I’m a little signs rich of the cakes and I was super fun and action
the cakes and I was super fun and action
the cakes and I was super fun and action was kind of funny i tried to facebook it
was kind of funny i tried to facebook it
was kind of funny i tried to facebook it and I totally messed up and posted it on
and I totally messed up and posted it on
and I totally messed up and posted it on our personal soul cages the same of are
our personal soul cages the same of are
our personal soul cages the same of are going to be a scripted soul and so I
going to be a scripted soul and so I
going to be a scripted soul and so I kind of messed up I didn’t like properly
kind of messed up I didn’t like properly
kind of messed up I didn’t like properly promote it like I should have so be more
promote it like I should have so be more
promote it like I should have so be more prepared but that’s my point is that i
prepared but that’s my point is that i
prepared but that’s my point is that i can use them the stuff i do in personal
can use them the stuff i do in personal
can use them the stuff i do in personal life for business as well and it helps
life for business as well and it helps
life for business as well and it helps me you know cross promotes helps me in
me you know cross promotes helps me in
me you know cross promotes helps me in both personal and it work cool and then
both personal and it work cool and then
both personal and it work cool and then so you mentioned you getting some
so you mentioned you getting some
so you mentioned you getting some comments and subscribers and feedback
comments and subscribers and feedback
comments and subscribers and feedback now starting on the channel yeah what
now starting on the channel yeah what
now starting on the channel yeah what what kind of feedback are you getting
what kind of feedback are you getting
what kind of feedback are you getting it’s mostly positive i think a lot of
it’s mostly positive i think a lot of
it’s mostly positive i think a lot of people just want to know more about
people just want to know more about
people just want to know more about something i’m talking about in depth
something i’m talking about in depth
something i’m talking about in depth they want to know about more of my
they want to know about more of my
they want to know about more of my process they want to know more about
process they want to know more about
process they want to know more about fantasy I’m still amazed by people who
fantasy I’m still amazed by people who
fantasy I’m still amazed by people who don’t fantasize and they’re like how do
don’t fantasize and they’re like how do
don’t fantasize and they’re like how do you thin Assize I’m like oh I don’t
you thin Assize I’m like oh I don’t
you thin Assize I’m like oh I don’t understand I don’t understand the
understand I don’t understand the
understand I don’t understand the question it hurts my head yeah but um
question it hurts my head yeah but um
question it hurts my head yeah but um but no they’re great questions questions
but no they’re great questions questions
but no they’re great questions questions I’ve never even think about but I think
I’ve never even think about but I think
I’ve never even think about but I think the cool thing about the videos is they
the cool thing about the videos is they
the cool thing about the videos is they really help people understand i’m
really help people understand i’m
really help people understand i’m talking about what’s fantasy because i
talking about what’s fantasy because i
talking about what’s fantasy because i think people sometimes disco power
think people sometimes disco power
think people sometimes disco power fantasy and copyright and related like I
fantasy and copyright and related like I
fantasy and copyright and related like I don’t get it and i think the videos help
don’t get it and i think the videos help
don’t get it and i think the videos help me communicate that and it helps them
me communicate that and it helps them
me communicate that and it helps them understand it so while the comments and
understand it so while the comments and
understand it so while the comments and questions are around that and around you
questions are around that and around you
questions are around that and around you know get an advice collaborate in which
know get an advice collaborate in which
know get an advice collaborate in which are great it’s great because it gives me
are great it’s great because it gives me
are great it’s great because it gives me more content to talk about and then so
more content to talk about and then so
more content to talk about and then so can you turn those into videos yeah yeah
can you turn those into videos yeah yeah
can you turn those into videos yeah yeah which I have done I
which I have done I
which I have done I in fact I have like three more videos of
in fact I have like three more videos of
in fact I have like three more videos of from past questions and comments that
from past questions and comments that
from past questions and comments that are slated that I’m going to be doing in
are slated that I’m going to be doing in
are slated that I’m going to be doing in the next couple weeks so um I gotta
the next couple weeks so um I gotta
the next couple weeks so um I gotta catch up now oh look like my world
catch up now oh look like my world
catch up now oh look like my world alright alright yeah guess so many
alright alright yeah guess so many
alright alright yeah guess so many questions or comments like you don’t
questions or comments like you don’t
questions or comments like you don’t even have to think about anymore the
even have to think about anymore the
even have to think about anymore the content right you just pull what they
content right you just pull what they
content right you just pull what they say there’s there is no more thinking
say there’s there is no more thinking
say there’s there is no more thinking it’s all requests that’s all requests um
it’s all requests that’s all requests um
it’s all requests that’s all requests um cool now like taking it back and looking
cool now like taking it back and looking
cool now like taking it back and looking about your business um can these be
about your business um can these be
about your business um can these be things that you show some of them to
things that you show some of them to
things that you show some of them to prospective clients there any of them is
prospective clients there any of them is
prospective clients there any of them is this only like helping people who want
this only like helping people who want
this only like helping people who want to learn copy or would would flock
to learn copy or would would flock
to learn copy or would would flock potential clients of yours be watching
potential clients of yours be watching
potential clients of yours be watching these and getting value from the two
these and getting value from the two
these and getting value from the two yeah I think they could I could probably
yeah I think they could I could probably
yeah I think they could I could probably be a little bit more strategic about the
be a little bit more strategic about the
be a little bit more strategic about the videos that produce and and think about
videos that produce and and think about
videos that produce and and think about okay what would be a great video that i
okay what would be a great video that i
okay what would be a great video that i can email to somebody who is a prospect
can email to somebody who is a prospect
can email to somebody who is a prospect right so yeah i probably could be a
right so yeah i probably could be a
right so yeah i probably could be a little bit more strategic about that but
little bit more strategic about that but
little bit more strategic about that but i definitely think that they there are
i definitely think that they there are
i definitely think that they there are some that I definitely think I could use
some that I definitely think I could use
some that I definitely think I could use and I have in the past like there’s a
and I have in the past like there’s a
and I have in the past like there’s a storytelling selling one and actually
storytelling selling one and actually
storytelling selling one and actually how about one of my my front page of my
how about one of my my front page of my
how about one of my my front page of my website but I actually want to update
website but I actually want to update
website but I actually want to update that I’d make it a little bit more
that I’d make it a little bit more
that I’d make it a little bit more relevant to someone who’s like new to my
relevant to someone who’s like new to my
relevant to someone who’s like new to my website so might be another great one I
website so might be another great one I
website so might be another great one I can do for the website in when I get
can do for the website in when I get
can do for the website in when I get email out to people that’s a great idea
email out to people that’s a great idea
email out to people that’s a great idea even the topics as you get as you get
even the topics as you get as you get
even the topics as you get as you get better like every video you get better
better like every video you get better
better like every video you get better more comfortable more practice right
more comfortable more practice right
more comfortable more practice right what a pair like last week’s compared to
what a pair like last week’s compared to
what a pair like last week’s compared to it the first one I remember my first one
it the first one I remember my first one
it the first one I remember my first one still be actually really good like
still be actually really good like
still be actually really good like compared to my first one I’ve managed
compared to my first one I’ve managed
compared to my first one I’ve managed and it’s a rock star um hey but like you
and it’s a rock star um hey but like you
and it’s a rock star um hey but like you may find yourself one and update that
may find yourself one and update that
may find yourself one and update that video a number of times uh right J reyez
video a number of times uh right J reyez
video a number of times uh right J reyez gives you all the talk to mike j reyez
gives you all the talk to mike j reyez
gives you all the talk to mike j reyez okay the prop yeah yeah props you gotta
okay the prop yeah yeah props you gotta
okay the prop yeah yeah props you gotta do damage or make my day
phalaris a little bit competing for
phalaris a little bit competing for probs yeah my last black we had like it
probs yeah my last black we had like it
probs yeah my last black we had like it was it was an hour long we’re like
was it was an hour long we’re like
was it was an hour long we’re like 20,000 props or something was crazy um
20,000 props or something was crazy um
20,000 props or something was crazy um yeah it’s an interesting platform uh yes
yeah it’s an interesting platform uh yes
yeah it’s an interesting platform uh yes you may find it what’s that as I’m
you may find it what’s that as I’m
you may find it what’s that as I’m digging this platform so far it’s fun
digging this platform so far it’s fun
digging this platform so far it’s fun cool yeah um so think about it be good
cool yeah um so think about it be good
cool yeah um so think about it be good to think of what videos you can put on
to think of what videos you can put on
to think of what videos you can put on your website so people who are visiting
your website so people who are visiting
your website so people who are visiting get a better sense of what you’re doing
get a better sense of what you’re doing
get a better sense of what you’re doing that is it ties into your channel and
that is it ties into your channel and
that is it ties into your channel and still is educational but then also
still is educational but then also
still is educational but then also provides a high-level overview uh-huh
provides a high-level overview uh-huh
provides a high-level overview uh-huh and that that may need to be updated
and that that may need to be updated
and that that may need to be updated like every six months every three months
like every six months every three months
like every six months every three months like as you get better you may be the
like as you get better you may be the
like as you get better you may be the same story that you tell but you’re not
same story that you tell but you’re not
same story that you tell but you’re not better at your my energetic maybe you
better at your my energetic maybe you
better at your my energetic maybe you use fantasy more and it you know it’s
use fantasy more and it you know it’s
use fantasy more and it you know it’s every time you tell the story you get
every time you tell the story you get
every time you tell the story you get better at telling that story you find
better at telling that story you find
better at telling that story you find more is nuances how you word it the
more is nuances how you word it the
more is nuances how you word it the intonation you just get better every
intonation you just get better every
intonation you just get better every time alright so that might be a cool
time alright so that might be a cool
time alright so that might be a cool thing to put on and also if you’re
thing to put on and also if you’re
thing to put on and also if you’re talking about I don’t if you have a page
talking about I don’t if you have a page
talking about I don’t if you have a page on your site that talks about your
on your site that talks about your
on your site that talks about your process and your your your as seven
process and your your your as seven
process and your your your as seven steps or whatever it is I don’t but that
steps or whatever it is I don’t but that
steps or whatever it is I don’t but that may good idea it’d be good to have a
may good idea it’d be good to have a
may good idea it’d be good to have a video on each one of them too uh huh uh
video on each one of them too uh huh uh
video on each one of them too uh huh uh from a content strategy on the website
from a content strategy on the website
from a content strategy on the website as well as on the YouTube channel it
as well as on the YouTube channel it
as well as on the YouTube channel it would be great to know here are my seven
would be great to know here are my seven
would be great to know here are my seven steps and here’s what each of the mean
steps and here’s what each of the mean
steps and here’s what each of the mean like you do a video on each this is this
like you do a video on each this is this
like you do a video on each this is this is generally not one is headline right
is generally not one is headline right
is generally not one is headline right one is call to action so three minutes
one is call to action so three minutes
one is call to action so three minutes on what a good call to action isn’t
on what a good call to action isn’t
on what a good call to action isn’t you’ve done you’ve done yeah call to
you’ve done you’ve done yeah call to
you’ve done you’ve done yeah call to action you’ve done headline I know those
action you’ve done headline I know those
action you’ve done headline I know those two but there’s others that I don’t
two but there’s others that I don’t
two but there’s others that I don’t remember if you did a quick video on
remember if you did a quick video on
remember if you did a quick video on each one of them wound up on your
each one of them wound up on your
each one of them wound up on your landing page and then also what you do
landing page and then also what you do
landing page and then also what you do future videos on YouTube channel you can
future videos on YouTube channel you can
future videos on YouTube channel you can reference it back and put a card or an
reference it back and put a card or an
reference it back and put a card or an annotation oh yeah it’s a great idea
annotation oh yeah it’s a great idea
annotation oh yeah it’s a great idea today we’re going to go deeper on called
today we’re going to go deeper on called
today we’re going to go deeper on called action you can watch main show video
action you can watch main show video
action you can watch main show video with the link above and then you go
with the link above and then you go
with the link above and then you go diving
diving
diving with an example right it unburied I have
with an example right it unburied I have
with an example right it unburied I have unburying content because there’s so
unburying content because there’s so
unburying content because there’s so much content people don’t go back on the
much content people don’t go back on the
much content people don’t go back on the channel to find those right um yeah you
channel to find those right um yeah you
channel to find those right um yeah you have so much youtube content what do you
have so much youtube content what do you
have so much youtube content what do you think about and this doesn’t have
think about and this doesn’t have
think about and this doesn’t have actually tossed around doing before
actually tossed around doing before
actually tossed around doing before instead of putting like outlets you know
instead of putting like outlets you know
instead of putting like outlets you know like there’s seven or eight things that
like there’s seven or eight things that
like there’s seven or eight things that are like part of my process first sales
are like part of my process first sales
are like part of my process first sales page what what if I’d like to the video
page what what if I’d like to the video
page what what if I’d like to the video series with the video on each one but
series with the video on each one but
series with the video on each one but then how they kind of an overview on my
then how they kind of an overview on my
then how they kind of an overview on my website that how do way to capture leads
website that how do way to capture leads
website that how do way to capture leads and then they have access to the videos
and then they have access to the videos
and then they have access to the videos you know for free if they if they saw
you know for free if they if they saw
you know for free if they if they saw Nina give me their email because I don’t
Nina give me their email because I don’t
Nina give me their email because I don’t have any really way right now to capture
have any really way right now to capture
have any really way right now to capture em I’m gonna do but it’s real general
em I’m gonna do but it’s real general
em I’m gonna do but it’s real general it’s like encouraging people to share
it’s like encouraging people to share
it’s like encouraging people to share their fantasy with me or people will
their fantasy with me or people will
their fantasy with me or people will contact me if they’re interesting
contact me if they’re interesting
contact me if they’re interesting copyright and they’ll just send it
copyright and they’ll just send it
copyright and they’ll just send it through that form um but other than that
through that form um but other than that
through that form um but other than that there’s no real web page setup yeah
there’s no real web page setup yeah
there’s no real web page setup yeah you’ll probably have to markets this I
you’ll probably have to markets this I
you’ll probably have to markets this I just talked with on the last Blood the
just talked with on the last Blood the
just talked with on the last Blood the guys who will respect you and pay you
guys who will respect you and pay you
guys who will respect you and pay you for the bigger projects are are usually
for the bigger projects are are usually
for the bigger projects are are usually unlikely to go through a newsletter
unlikely to go through a newsletter
unlikely to go through a newsletter filter process think base they may
filter process think base they may
filter process think base they may because you’re not dealing with massive
because you’re not dealing with massive
because you’re not dealing with massive clients but I think of you know for my
clients but I think of you know for my
clients but I think of you know for my big deals when i sell the microsoft or
big deals when i sell the microsoft or
big deals when i sell the microsoft or dell or any of these companies they
dell or any of these companies they
dell or any of these companies they never they didn’t find me through my
never they didn’t find me through my
never they didn’t find me through my newsletter and then they got dripped
newsletter and then they got dripped
newsletter and then they got dripped content and then right they have a need
content and then right they have a need
content and then right they have a need they’re like okay who’s who’s talking
they’re like okay who’s who’s talking
they’re like okay who’s who’s talking about entrepreneurship okay Oh Evan okay
about entrepreneurship okay Oh Evan okay
about entrepreneurship okay Oh Evan okay let’s let’s bring them on and get a call
let’s let’s bring them on and get a call
let’s let’s bring them on and get a call going like they have a need they want to
going like they have a need they want to
going like they have a need they want to solve it I’m talking for those clients
solve it I’m talking for those clients
solve it I’m talking for those clients that’s it’s consistently putting out
that’s it’s consistently putting out
that’s it’s consistently putting out content so that when they are searching
content so that when they are searching
content so that when they are searching for copywriters your name comes up or if
for copywriters your name comes up or if
for copywriters your name comes up or if they ask their friends they oh this
they ask their friends they oh this
they ask their friends they oh this person you got to go talk to them oh and
person you got to go talk to them oh and
person you got to go talk to them oh and it’s just like sheer volume of content
it’s just like sheer volume of content
it’s just like sheer volume of content plus quality stuff and so like any more
plus quality stuff and so like any more
plus quality stuff and so like any more you produce the more you grow your
you produce the more you grow your
you produce the more you grow your catalog and
catalog and
catalog and better you get at doing this the more
better you get at doing this the more
better you get at doing this the more likely you’re going to get clients
likely you’re going to get clients
likely you’re going to get clients finding you and wanted to do some kind
finding you and wanted to do some kind
finding you and wanted to do some kind of deal together the newsletter strategy
of deal together the newsletter strategy
of deal together the newsletter strategy can work it’s usually it’s usually at
can work it’s usually it’s usually at
can work it’s usually it’s usually at the lower end it’s usually like uh it’s
the lower end it’s usually like uh it’s
the lower end it’s usually like uh it’s usually like as guys who don’t have an
usually like as guys who don’t have an
usually like as guys who don’t have an immediate need if they hadn’t reckoned
immediate need if they hadn’t reckoned
immediate need if they hadn’t reckoned they had a budget they would hire you so
they had a budget they would hire you so
they had a budget they would hire you so as people right media need or they don’t
as people right media need or they don’t
as people right media need or they don’t have budget right or they want to do it
have budget right or they want to do it
have budget right or they want to do it themselves and I just kind of want
themselves and I just kind of want
themselves and I just kind of want advice on how to do it invitation so
advice on how to do it invitation so
advice on how to do it invitation so like I don’t know if that’s a strategy
like I don’t know if that’s a strategy
like I don’t know if that’s a strategy that you want to pursue like if you are
that you want to pursue like if you are
that you want to pursue like if you are then creating if your longer-term vision
then creating if your longer-term vision
then creating if your longer-term vision was I want to create a copywriting
was I want to create a copywriting
was I want to create a copywriting course I want to teach people how to be
course I want to teach people how to be
course I want to teach people how to be great copywriters inject financing to
great copywriters inject financing to
great copywriters inject financing to what they’re doing have a book to sell
what they’re doing have a book to sell
what they’re doing have a book to sell or udemy online course or whatever it is
or udemy online course or whatever it is
or udemy online course or whatever it is oh that’s definitely something that you
oh that’s definitely something that you
oh that’s definitely something that you should pursue right like my business is
should pursue right like my business is
should pursue right like my business is I do the I do the high-end clients and I
I do the I do the high-end clients and I
I do the I do the high-end clients and I do the masses right like right your
do the masses right like right your
do the masses right like right your ginger um so I don’t know where you want
ginger um so I don’t know where you want
ginger um so I don’t know where you want to take you with your business like I’ve
to take you with your business like I’ve
to take you with your business like I’ve never would never talked about that
never would never talked about that
never would never talked about that angle i don’t–that’s on your radar
angle i don’t–that’s on your radar
angle i don’t–that’s on your radar that’s the biggest or not or if it’s
that’s the biggest or not or if it’s
that’s the biggest or not or if it’s just I want to work with clients um yeah
just I want to work with clients um yeah
just I want to work with clients um yeah I think it’s of interest like long term
I think it’s of interest like long term
I think it’s of interest like long term for sure yeah i think it is and i also
for sure yeah i think it is and i also
for sure yeah i think it is and i also think to there’s something to a small
think to there’s something to a small
think to there’s something to a small business owner that might like think
business owner that might like think
business owner that might like think they want to write copy themselves right
they want to write copy themselves right
they want to write copy themselves right now and then once they started like I
now and then once they started like I
now and then once they started like I don’t want to do this or they don’t like
don’t want to do this or they don’t like
don’t want to do this or they don’t like it or it’s like a temporary solution
it or it’s like a temporary solution
it or it’s like a temporary solution until they can grow their business more
until they can grow their business more
until they can grow their business more and then they might hire a copywriter so
and then they might hire a copywriter so
and then they might hire a copywriter so I can see that being helpful with the
I can see that being helpful with the
I can see that being helpful with the newsletter strategy getting cooperating
newsletter strategy getting cooperating
newsletter strategy getting cooperating tips unit I mean until they can grow
tips unit I mean until they can grow
tips unit I mean until they can grow more I don’t know though I mean I think
more I don’t know though I mean I think
more I don’t know though I mean I think you’re right though I think most people
you’re right though I think most people
you’re right though I think most people to have contacted me they like they have
to have contacted me they like they have
to have contacted me they like they have immediate need they saw YouTube video or
immediate need they saw YouTube video or
immediate need they saw YouTube video or they read my beam out one of my blog
they read my beam out one of my blog
they read my beam out one of my blog posts or they just heard about me
posts or they just heard about me
posts or they just heard about me somehow for a friend and they’re like I
somehow for a friend and they’re like I
somehow for a friend and they’re like I knew copywriting I want to hire you yeah
knew copywriting I want to hire you yeah
knew copywriting I want to hire you yeah it’s really hard to grow with your
it’s really hard to grow with your
it’s really hard to grow with your client
client
client um sometimes it happens and it can but
um sometimes it happens and it can but
um sometimes it happens and it can but it’s only select few like it’s hard to
it’s only select few like it’s hard to
it’s only select few like it’s hard to have it as a bankable strategy to say
have it as a bankable strategy to say
have it as a bankable strategy to say like okay I’m going to go out and get
like okay I’m going to go out and get
like okay I’m going to go out and get all these startups and then I’m going to
all these startups and then I’m going to
all these startups and then I’m going to work with them and give them copy
work with them and give them copy
work with them and give them copy writing tips and in the future when they
writing tips and in the future when they
writing tips and in the future when they grow they’re going to be able to afford
grow they’re going to be able to afford
grow they’re going to be able to afford to hire me most of them won’t grow right
to hire me most of them won’t grow right
to hire me most of them won’t grow right like you got to be super selective on
like you got to be super selective on
like you got to be super selective on who you work with because most of them
who you work with because most of them
who you work with because most of them won’t grow and the curse of
won’t grow and the curse of
won’t grow and the curse of entrepreneurship of selling the
entrepreneurship of selling the
entrepreneurship of selling the entrepreneurs is they don’t have budgets
entrepreneurs is they don’t have budgets
entrepreneurs is they don’t have budgets right and you want your words right look
right and you want your words right look
right and you want your words right look and it is you like you have a you’ve
and it is you like you have a you’ve
and it is you like you have a you’ve attachment and they’re on a good mission
attachment and they’re on a good mission
attachment and they’re on a good mission and you love what they’re doing and
and you love what they’re doing and
and you love what they’re doing and maybe a portion of what you do is oh I
maybe a portion of what you do is oh I
maybe a portion of what you do is oh I mean this is who I work with constantly
mean this is who I work with constantly
mean this is who I work with constantly I face that battle to where like I can
I face that battle to where like I can
I face that battle to where like I can only I only have so many hours in the
only I only have so many hours in the
only I only have so many hours in the day I solve it through mass content like
day I solve it through mass content like
day I solve it through mass content like this right like well creating videos
this right like well creating videos
this right like well creating videos where people can tune in and ask
where people can tune in and ask
where people can tune in and ask questions and learn so they may not get
questions and learn so they may not get
questions and learn so they may not get access to me one-on-one but they can
access to me one-on-one but they can
access to me one-on-one but they can learn from osmosis and by hanging around
learn from osmosis and by hanging around
learn from osmosis and by hanging around and watching the videos um you know so
and watching the videos um you know so
and watching the videos um you know so it’s thinking longer term is your goal
it’s thinking longer term is your goal
it’s thinking longer term is your goal to be a a personality and to have a mass
to be a a personality and to have a mass
to be a a personality and to have a mass following like you want a mass following
following like you want a mass following
following like you want a mass following or do you want a niche following um you
or do you want a niche following um you
or do you want a niche following um you know if you want to write a book for
know if you want to write a book for
know if you want to write a book for example right like you’re damn right way
example right like you’re damn right way
example right like you’re damn right way if you book then part of that is I need
if you book then part of that is I need
if you book then part of that is I need to follow it like who’s gonna buy the
to follow it like who’s gonna buy the
to follow it like who’s gonna buy the book because that you want to get a
book because that you want to get a
book because that you want to get a publisher on board they want uh to see
publisher on board they want uh to see
publisher on board they want uh to see that like now it’s all about can this
that like now it’s all about can this
that like now it’s all about can this author sell the book because we don’t
author sell the book because we don’t
author sell the book because we don’t know how to sell books it’s all about
know how to sell books it’s all about
know how to sell books it’s all about the author um so having a big audience
the author um so having a big audience
the author um so having a big audience makes a big difference there uh and if
makes a big difference there uh and if
makes a big difference there uh and if that’s the goal to just like I’m going
that’s the goal to just like I’m going
that’s the goal to just like I’m going down on this tangent ya know it’s great
down on this tangent ya know it’s great
down on this tangent ya know it’s great is the audience that you’re building on
is the audience that you’re building on
is the audience that you’re building on your channel relevant to the audience
your channel relevant to the audience
your channel relevant to the audience would buy your book right because if
would buy your book right because if
would buy your book right because if you’re giving copy writing tips that’s a
you’re giving copy writing tips that’s a
you’re giving copy writing tips that’s a different audience and the people who
different audience and the people who
different audience and the people who are going to want to buy a book about
are going to want to buy a book about
are going to want to buy a book about people doing magical things with their
people doing magical things with their
people doing magical things with their hands
hands
hands right right some people will overlap
right right some people will overlap
right right some people will overlap just because I love gin I love you know
just because I love gin I love you know
just because I love gin I love you know I went and wrote a book on
I went and wrote a book on
I went and wrote a book on entrepreneurship it has a high
entrepreneurship it has a high
entrepreneurship it has a high likelihood to sell to my audience right
likelihood to sell to my audience right
likelihood to sell to my audience right if I write a book about salsa dancing
if I write a book about salsa dancing
if I write a book about salsa dancing which I know a lot about how many of my
which I know a lot about how many of my
which I know a lot about how many of my audience would buy it it’s just it’s a
audience would buy it it’s just it’s a
audience would buy it it’s just it’s a disconnect right right if that was the
disconnect right right if that was the
disconnect right right if that was the goal i would start building a salsa
goal i would start building a salsa
goal i would start building a salsa audience of people who love that and
audience of people who love that and
audience of people who love that and want to learn about that all right so
want to learn about that all right so
want to learn about that all right so interesting it so would you recommend
interesting it so would you recommend
interesting it so would you recommend then if I because that’s one thing I do
then if I because that’s one thing I do
then if I because that’s one thing I do want to start doing is going back to
want to start doing is going back to
want to start doing is going back to doing more of my book fantasy videos I
doing more of my book fantasy videos I
doing more of my book fantasy videos I mean I have it on a separate playlist
mean I have it on a separate playlist
mean I have it on a separate playlist but would you recommend out maybe a
but would you recommend out maybe a
but would you recommend out maybe a whole new channel for that yeah so I
whole new channel for that yeah so I
whole new channel for that yeah so I honestly i would say it depends on where
honestly i would say it depends on where
honestly i would say it depends on where you are uh in your life and how much you
you are uh in your life and how much you
you are uh in your life and how much you can afford the experiment um you look at
can afford the experiment um you look at
can afford the experiment um you look at zenos comment there Zeno’s a hardcore
zenos comment there Zeno’s a hardcore
zenos comment there Zeno’s a hardcore fan okay awesome i love it Zeno’s
fan okay awesome i love it Zeno’s
fan okay awesome i love it Zeno’s American man he was on he’s on on two
American man he was on he’s on on two
American man he was on he’s on on two sessions today he come in son almost
sessions today he come in son almost
sessions today he come in son almost every video it loves and stuff right and
every video it loves and stuff right and
every video it loves and stuff right and if he asked me a question you know he
if he asked me a question you know he
if he asked me a question you know he has my attention I would answer it no
has my attention I would answer it no
has my attention I would answer it no problem I would not buy a book of us to
problem I would not buy a book of us to
problem I would not buy a book of us to be on his sorry I’m right like yeah hes
be on his sorry I’m right like yeah hes
be on his sorry I’m right like yeah hes a hardcore fan i have a lot of clout
a hardcore fan i have a lot of clout
a hardcore fan i have a lot of clout with him you know and he would not buy
with him you know and he would not buy
with him you know and he would not buy that book right oh so I mean some people
that book right oh so I mean some people
that book right oh so I mean some people would just destroy but you know it’s uh
would just destroy but you know it’s uh
would just destroy but you know it’s uh it’s a hard sorry it’s a hard hard
it’s a hard sorry it’s a hard hard
it’s a hard sorry it’s a hard hard market to build up so like if you had
market to build up so like if you had
market to build up so like if you had extra time as an example oh then you
extra time as an example oh then you
extra time as an example oh then you could start on these parallel paths and
could start on these parallel paths and
could start on these parallel paths and like we’re talking about now do we have
like we’re talking about now do we have
like we’re talking about now do we have enough time with my videos a week on my
enough time with my videos a week on my
enough time with my videos a week on my regular channel now I got to do a new
regular channel now I got to do a new
regular channel now I got to do a new channel do this um I think there can be
channel do this um I think there can be
channel do this um I think there can be a little bit of overlap I’m like I
a little bit of overlap I’m like I
a little bit of overlap I’m like I talked about salsa dancing from a
talked about salsa dancing from a
talked about salsa dancing from a business contacts I’m right on my
business contacts I’m right on my
business contacts I’m right on my business channel and I’ll share stories
business channel and I’ll share stories
business channel and I’ll share stories about hiring the team when working with
about hiring the team when working with
about hiring the team when working with this company and whatever right I it’s
this company and whatever right I it’s
this company and whatever right I it’s always the mighty two channels on
always the mighty two channels on
always the mighty two channels on reflection of what I do and who I am
reflection of what I do and who I am
reflection of what I do and who I am so sauce is now a big part of it I bring
so sauce is now a big part of it I bring
so sauce is now a big part of it I bring into the channel but I don’t have how to
into the channel but I don’t have how to
into the channel but I don’t have how to dance sauce I think I have like one
dance sauce I think I have like one
dance sauce I think I have like one video on there about that the rest is
video on there about that the rest is
video on there about that the rest is just business context if you only wrote
just business context if you only wrote
just business context if you only wrote south so you can go to the salsa channel
south so you can go to the salsa channel
south so you can go to the salsa channel and learn about that I like that there
and learn about that I like that there
and learn about that I like that there is some bleed or does it give greater
is some bleed or does it give greater
is some bleed or does it give greater context understanding but if I started
context understanding but if I started
context understanding but if I started posting half of my videos salsa on my
posting half of my videos salsa on my
posting half of my videos salsa on my youtube channel and half of them
youtube channel and half of them
youtube channel and half of them business I would lose everybody like I
business I would lose everybody like I
business I would lose everybody like I don’t get more salsa and business fans
don’t get more salsa and business fans
don’t get more salsa and business fans which is a this audience for that but
which is a this audience for that but
which is a this audience for that but it’s a lot smaller so it feels like a
it’s a lot smaller so it feels like a
it’s a lot smaller so it feels like a place where would be another channel in
place where would be another channel in
place where would be another channel in their channel but I worry about your
their channel but I worry about your
their channel but I worry about your time and I want you to make your
time and I want you to make your
time and I want you to make your copywriting business a success and get
copywriting business a success and get
copywriting business a success and get the clients that you’re looking for in
the clients that you’re looking for in
the clients that you’re looking for in need I maybe build if you’re me I
need I maybe build if you’re me I
need I maybe build if you’re me I probably get it to the point where I
probably get it to the point where I
probably get it to the point where I could afford to build a bit of a team on
could afford to build a bit of a team on
could afford to build a bit of a team on the YouTube channel especially take the
the YouTube channel especially take the
the YouTube channel especially take the editing my way yes so if you could just
editing my way yes so if you could just
editing my way yes so if you could just show up on the Monday or Tuesday with
show up on the Monday or Tuesday with
show up on the Monday or Tuesday with your washing machine or maybe a 45 you
your washing machine or maybe a 45 you
your washing machine or maybe a 45 you know have you try pod you have your
know have you try pod you have your
know have you try pod you have your setup you have an editor he’s not a full
setup you have an editor he’s not a full
setup you have an editor he’s not a full time I don’t just somebody to do yeah um
time I don’t just somebody to do yeah um
time I don’t just somebody to do yeah um then that frees up your time to then do
then that frees up your time to then do
then that frees up your time to then do other things that you’re great at and
other things that you’re great at and
other things that you’re great at and could be starting this new YouTube
could be starting this new YouTube
could be starting this new YouTube channel until then and you have to do
channel until then and you have to do
channel until then and you have to do what’s right I just feel like it’s just
what’s right I just feel like it’s just
what’s right I just feel like it’s just trying to water too many clients and
trying to water too many clients and
trying to water too many clients and then nothing gets really watered and
then nothing gets really watered and
then nothing gets really watered and everything kind of just doesn’t grow um
everything kind of just doesn’t grow um
everything kind of just doesn’t grow um yeah I told you mean I don’t miss for
yeah I told you mean I don’t miss for
yeah I told you mean I don’t miss for myself too thin I also wonder too it’s
myself too thin I also wonder too it’s
myself too thin I also wonder too it’s kind of almost opposite if your business
kind of almost opposite if your business
kind of almost opposite if your business in that though that like I feel like my
in that though that like I feel like my
in that though that like I feel like my copyright is more niche and the book is
copyright is more niche and the book is
copyright is more niche and the book is more of a mass interest maybe I don’t
more of a mass interest maybe I don’t
more of a mass interest maybe I don’t know but I could be wrong like maybe
know but I could be wrong like maybe
know but I could be wrong like maybe maybe I got that off and and maybe and I
maybe I got that off and and maybe and I
maybe I got that off and and maybe and I you’re right I kind of dude some overlap
you’re right I kind of dude some overlap
you’re right I kind of dude some overlap like I talked about how writing for a
like I talked about how writing for a
like I talked about how writing for a book can be similar to writing for copy
book can be similar to writing for copy
book can be similar to writing for copy but it is I mean you’re right i think
but it is I mean you’re right i think
but it is I mean you’re right i think people who are just my cover and are
people who are just my cover and are
people who are just my cover and are going to be either potential comp like
going to be either potential comp like
going to be either potential comp like want to be copywriters or business
want to be copywriters or business
want to be copywriters or business owners
owners
owners who may want to hire me or write their
who may want to hire me or write their
who may want to hire me or write their own copy so it is different for sure
own copy so it is different for sure
own copy so it is different for sure totally different content yeah I don’t
totally different content yeah I don’t
totally different content yeah I don’t honestly know like that the group that
honestly know like that the group that
honestly know like that the group that you left out is is corporate like I
you left out is is corporate like I
you left out is is corporate like I don’t that may be your biggest market of
don’t that may be your biggest market of
don’t that may be your biggest market of all not targeting obviously not
all not targeting obviously not
all not targeting obviously not copywriters granite mmm business owners
copywriters granite mmm business owners
copywriters granite mmm business owners it’s a select group would be willing to
it’s a select group would be willing to
it’s a select group would be willing to spend on a copywriter um but it be I
spend on a copywriter um but it be I
spend on a copywriter um but it be I think corporate like people running
think corporate like people running
think corporate like people running campaigns who need something different
campaigns who need something different
campaigns who need something different they’re not getting results like you
they’re not getting results like you
they’re not getting results like you walked in i forget the store you walked
walked in i forget the store you walked
walked in i forget the store you walked into when you analyze their signs and
into when you analyze their signs and
into when you analyze their signs and thought they were terrible yeah that
thought they were terrible yeah that
thought they were terrible yeah that company should be the one hiring you so
company should be the one hiring you so
company should be the one hiring you so you’re dealing with like a marketing vp
you’re dealing with like a marketing vp
you’re dealing with like a marketing vp of marketing or communications oh I
of marketing or communications oh I
of marketing or communications oh I think that’s my much better angle and
think that’s my much better angle and
think that’s my much better angle and then so that’s the audience then does
then so that’s the audience then does
then so that’s the audience then does your content speak to them now as much
your content speak to them now as much
your content speak to them now as much as I love entrepreneurs like I’m the
as I love entrepreneurs like I’m the
as I love entrepreneurs like I’m the entrepreneur guy I don’t think you’re
entrepreneur guy I don’t think you’re
entrepreneur guy I don’t think you’re going to get the lifestyle and the
going to get the lifestyle and the
going to get the lifestyle and the growth that you want trying to sell
growth that you want trying to sell
growth that you want trying to sell high-end services to entrepreneurs who
high-end services to entrepreneurs who
high-end services to entrepreneurs who may love it and appreciate you to death
may love it and appreciate you to death
may love it and appreciate you to death but can’t afford it right well I think
but can’t afford it right well I think
but can’t afford it right well I think there’s there’s like there’s some other
there’s there’s like there’s some other
there’s there’s like there’s some other between corporate and like a small
between corporate and like a small
between corporate and like a small business owner I feel like there’s that
business owner I feel like there’s that
business owner I feel like there’s that like I just said Jay rises question to
like I just said Jay rises question to
like I just said Jay rises question to work with bold leaders Portland style
work with bold leaders Portland style
work with bold leaders Portland style absolutely i love to work with bold
absolutely i love to work with bold
absolutely i love to work with bold leaders and I feel like they’re there
leaders and I feel like they’re there
leaders and I feel like they’re there are businesses out there that have a you
are businesses out there that have a you
are businesses out there that have a you know like they’re not small and I might
know like they’re not small and I might
know like they’re not small and I might be like the local business owner in
be like the local business owner in
be like the local business owner in Portland they’re not like a huge
Portland they’re not like a huge
Portland they’re not like a huge corporate client per se but there
corporate client per se but there
corporate client per se but there because I feel like a lot of what a lot
because I feel like a lot of what a lot
because I feel like a lot of what a lot of corporate clients do is they hire
of corporate clients do is they hire
of corporate clients do is they hire agencies that means I’ve been working
agencies that means I’ve been working
agencies that means I’ve been working with the agency you know it’s some kind
with the agency you know it’s some kind
with the agency you know it’s some kind of reduced rate because they have all
of reduced rate because they have all
of reduced rate because they have all these access to co-operators and that
these access to co-operators and that
these access to co-operators and that you know I think having a relationship
you know I think having a relationship
you know I think having a relationship with someone has a bold leader you know
with someone has a bold leader you know
with someone has a bold leader you know like yourself for example right who’s
like yourself for example right who’s
like yourself for example right who’s willing to pay for a copywriter it’s not
willing to pay for a copywriter it’s not
willing to pay for a copywriter it’s not necessarily a small business owner but
necessarily a small business owner but
necessarily a small business owner but you’re right that’s it that’s a really
you’re right that’s it that’s a really
you’re right that’s it that’s a really good thing I really should have down
good thing I really should have down
good thing I really should have down right who’s my target calling it and who
right who’s my target calling it and who
right who’s my target calling it and who should I go after and that will help
should I go after and that will help
should I go after and that will help determine what I’m do with my channel I
determine what I’m do with my channel I
determine what I’m do with my channel I like as you talked about me being a bold
like as you talked about me being a bold
like as you talked about me being a bold leader the Sun like came through the win
leader the Sun like came through the win
leader the Sun like came through the win I’m on it up then I’m feeling problem
I’m on it up then I’m feeling problem
I’m on it up then I’m feeling problem first all right I like it um yeah it you
first all right I like it um yeah it you
first all right I like it um yeah it you know still thinking about someone who
know still thinking about someone who
know still thinking about someone who has a team and somebody who is doing
has a team and somebody who is doing
has a team and somebody who is doing bold things it just may not always be
bold things it just may not always be
bold things it just may not always be the entrepreneur it may be a politician
the entrepreneur it may be a politician
the entrepreneur it may be a politician it maybe it maybe somebody who is at a
it maybe it maybe somebody who is at a
it maybe it maybe somebody who is at a company I they may be tired of their
company I they may be tired of their
company I they may be tired of their agencies like i displace agencies and
agencies like i displace agencies and
agencies like i displace agencies and when I work with them it’s not at the
when I work with them it’s not at the
when I work with them it’s not at the discounted rate you know like it’s right
discounted rate you know like it’s right
discounted rate you know like it’s right why are you different so different than
why are you different so different than
why are you different so different than these guys that that are not producing
these guys that that are not producing
these guys that that are not producing the results okay well that’s the key so
the results okay well that’s the key so
the results okay well that’s the key so um yeah and they’re right and agencies
um yeah and they’re right and agencies
um yeah and they’re right and agencies might be willing to pay more too because
might be willing to pay more too because
might be willing to pay more too because they’re working a client budget such as
they’re working a client budget such as
they’re working a client budget such as pence on yeah like you said I do feel
pence on yeah like you said I do feel
pence on yeah like you said I do feel like why I’m different they like my work
like why I’m different they like my work
like why I’m different they like my work if they think it’s warranted pay more
if they think it’s warranted pay more
if they think it’s warranted pay more money for right um yeah I just yeah
money for right um yeah I just yeah
money for right um yeah I just yeah coming from the agency I worked for a
coming from the agency I worked for a
coming from the agency I worked for a couple different agencies and I kind of
couple different agencies and I kind of
couple different agencies and I kind of know sometimes how they think and they
know sometimes how they think and they
know sometimes how they think and they like to sometimes you know hire someone
like to sometimes you know hire someone
like to sometimes you know hire someone who in paying out a lot of money so they
who in paying out a lot of money so they
who in paying out a lot of money so they can then keep a lot of that profit when
can then keep a lot of that profit when
can then keep a lot of that profit when I pass on the cost of client right so
I pass on the cost of client right so
I pass on the cost of client right so it’s establishing good relationship
it’s establishing good relationship
it’s establishing good relationship dress up the client if I can yeah I have
dress up the client if I can yeah I have
dress up the client if I can yeah I have a mixed relationship with agencies I
a mixed relationship with agencies I
a mixed relationship with agencies I don’t want to throw them all under the
don’t want to throw them all under the
don’t want to throw them all under the bus yeah I told ya the same thing with
bus yeah I told ya the same thing with
bus yeah I told ya the same thing with brands like most brands that want to
brands like most brands that want to
brands like most brands that want to work with me I we can’t work together
work with me I we can’t work together
work with me I we can’t work together like they’re the witches don’t align
like they’re the witches don’t align
like they’re the witches don’t align they just want me to pitch their stuff
they just want me to pitch their stuff
they just want me to pitch their stuff when I haven’t even used it or know it
when I haven’t even used it or know it
when I haven’t even used it or know it or care about it and they’re very
or care about it and they’re very
or care about it and they’re very transactional and so I end up turning
transactional and so I end up turning
transactional and so I end up turning away a lot of deals that I could make
away a lot of deals that I could make
away a lot of deals that I could make you know some good money with but just
you know some good money with but just
you know some good money with but just it’s not in the long-term best interest
it’s not in the long-term best interest
it’s not in the long-term best interest and they won’t get the results they’re
and they won’t get the results they’re
and they won’t get the results they’re looking for either um I think when
looking for either um I think when
looking for either um I think when people clearly understand your
people clearly understand your
people clearly understand your difference then they’re coming to you
difference then they’re coming to you
difference then they’re coming to you with a specific goal so you’re not just
with a specific goal so you’re not just
with a specific goal so you’re not just let’s get a copywriter right let’s get
let’s get a copywriter right let’s get
let’s get a copywriter right let’s get somebody to write an article about small
somebody to write an article about small
somebody to write an article about small business tons of people could write that
business tons of people could write that
business tons of people could write that right you know that’s not me like if you
right you know that’s not me like if you
right you know that’s not me like if you don’t have
don’t have
don’t have a series of 42 doing this and a budget
a series of 42 doing this and a budget
a series of 42 doing this and a budget I’m not the guy to work with right and I
I’m not the guy to work with right and I
I’m not the guy to work with right and I love that yes it’s like yeah like the
love that yes it’s like yeah like the
love that yes it’s like yeah like the equivalent right you just tons of
equivalent right you just tons of
equivalent right you just tons of copywriters great that you can’t be just
copywriters great that you can’t be just
copywriters great that you can’t be just any copywriter and if you are really
any copywriter and if you are really
any copywriter and if you are really clear about that and your difference and
clear about that and your difference and
clear about that and your difference and people how I mark it is i’m not really
people how I mark it is i’m not really
people how I mark it is i’m not really the salesperson I’m not the guy knocking
the salesperson I’m not the guy knocking
the salesperson I’m not the guy knocking on doors and saying hey buy my stuff or
on doors and saying hey buy my stuff or
on doors and saying hey buy my stuff or born in networking of answering that
born in networking of answering that
born in networking of answering that it’s all it’s through marketing I’m much
it’s all it’s through marketing I’m much
it’s all it’s through marketing I’m much more Wow where’d you go shoot i don’t
more Wow where’d you go shoot i don’t
more Wow where’d you go shoot i don’t know if i’m not on your gun can you see
know if i’m not on your gun can you see
know if i’m not on your gun can you see me okay what happened to him i’m still
me okay what happened to him i’m still
me okay what happened to him i’m still here but what he was saying was wrong
here but what he was saying was wrong
here but what he was saying was wrong with what Jason said was do these guys
with what Jason said was do these guys
with what Jason said was do these guys use fantasy effectively you’re right i
use fantasy effectively you’re right i
use fantasy effectively you’re right i mean like that’s what i need to promote
mean like that’s what i need to promote
mean like that’s what i need to promote as my fantasy abilities and I can’t okay
as my fantasy abilities and I can’t okay
as my fantasy abilities and I can’t okay it’s evidence in charge of this blab
it’s evidence in charge of this blab
it’s evidence in charge of this blab what do i do I don’t know what to do ah
yes give props mmm and if i should start
yes give props mmm and if i should start over we should start a new blob I guess
over we should start a new blob I guess
over we should start a new blob I guess we should probably wrap it up soon
we should probably wrap it up soon
we should probably wrap it up soon anyway right Jason stop it on hey day
anyway right Jason stop it on hey day
anyway right Jason stop it on hey day what’s up your me again there we go yo
what’s up your me again there we go yo
what’s up your me again there we go yo yo are you with Evan right now hell no
yo are you with Evan right now hell no
yo are you with Evan right now hell no okay Yuri Oh like
that’s awesome you popped on anything
that’s awesome you popped on anything you can pop on and Lance escamole drug
you can pop on and Lance escamole drug
you can pop on and Lance escamole drug that is cool I think ever had to click
that is cool I think ever had to click
that is cool I think ever had to click yes though okay gotcha oh yeah I think
yes though okay gotcha oh yeah I think
yes though okay gotcha oh yeah I think you’re right because i read about lab
you’re right because i read about lab
you’re right because i read about lab all right I’ve been this is I I can’t
all right I’ve been this is I I can’t
all right I’ve been this is I I can’t see J reyez either but feel like this
see J reyez either but feel like this
see J reyez either but feel like this session is rocking but let’s get it back
session is rocking but let’s get it back
session is rocking but let’s get it back on track uh-un Evan we’re talking about
on track uh-un Evan we’re talking about
on track uh-un Evan we’re talking about agencies and brands and targets so you
agencies and brands and targets so you
agencies and brands and targets so you want to elaborate yeah well I just think
want to elaborate yeah well I just think
want to elaborate yeah well I just think he had a good point which is you know he
he had a good point which is you know he
he had a good point which is you know he was talking about like basically I have
was talking about like basically I have
was talking about like basically I have something that somebody else doesn’t and
something that somebody else doesn’t and
something that somebody else doesn’t and that’s why they would hire me yeah and
that’s why they would hire me yeah and
that’s why they would hire me yeah and what I’m gonna pay more because they’re
what I’m gonna pay more because they’re
what I’m gonna pay more because they’re looking for something that I have which
looking for something that I have which
looking for something that I have which is famous Steve right so I need to UM do
is famous Steve right so I need to UM do
is famous Steve right so I need to UM do better job communicating that and so
better job communicating that and so
better job communicating that and so that people will hire me for that think
that people will hire me for that think
that people will hire me for that think that I have it nobody else has yeah so
that I have it nobody else has yeah so
that I have it nobody else has yeah so what it’s not what are some good ways
what it’s not what are some good ways
what it’s not what are some good ways you can clarify that for people um I
you can clarify that for people um I
you can clarify that for people um I could do that through my youtube channel
could do that through my youtube channel
could do that through my youtube channel alter my website better I could do it um
alter my website better I could do it um
alter my website better I could do it um you know everything that i do i feel
you know everything that i do i feel
you know everything that i do i feel like i do a decent job with social media
like i do a decent job with social media
like i do a decent job with social media but I can you know I can do better job I
but I can you know I can do better job I
but I can you know I can do better job I website that for sure like mine mo said
website that for sure like mine mo said
website that for sure like mine mo said his work big time uh Zeno is saying F
his work big time uh Zeno is saying F
his work big time uh Zeno is saying F and where’d you go I miss you so it’s
and where’d you go I miss you so it’s
and where’d you go I miss you so it’s like being it’s been forever that you
like being it’s been forever that you
like being it’s been forever that you didn’t feel like taking a shower
didn’t feel like taking a shower
didn’t feel like taking a shower guardian I know I totally does that’s
guardian I know I totally does that’s
guardian I know I totally does that’s almost a wrap hey put your poet no no it
almost a wrap hey put your poet no no it
almost a wrap hey put your poet no no it if you have a kid I found going to Z no
if you have a kid I found going to Z no
if you have a kid I found going to Z no I don’t know if you want to remake the
I don’t know if you want to remake the
I don’t know if you want to remake the remake the video evident like it says
remake the video evident like it says
remake the video evident like it says shows he’s talking there’s some kind of
shows he’s talking there’s some kind of
shows he’s talking there’s some kind of a pulse I know it’s like boo boo boo I
a pulse I know it’s like boo boo boo I
a pulse I know it’s like boo boo boo I don’t know if I don’t know what it is
don’t know if I don’t know what it is
don’t know if I don’t know what it is magically magic of lab all right well
magically magic of lab all right well
magically magic of lab all right well what time is it sessions over any luck
what time is it sessions over any luck
what time is it sessions over any luck for him yeah he was in the engine anyway
for him yeah he was in the engine anyway
for him yeah he was in the engine anyway so we saved it that was messed up I
so we saved it that was messed up I
so we saved it that was messed up I don’t know what happened there I don’t
don’t know what happened there I don’t
don’t know what happened there I don’t need their help by Jay thanks for it
need their help by Jay thanks for it
need their help by Jay thanks for it thanks for asking that saves its ranting
thanks for asking that saves its ranting
thanks for asking that saves its ranting about agencies and then then I got
about agencies and then then I got
about agencies and then then I got kicked off its very interesting
kicked off its very interesting
kicked off its very interesting um yeah so I feel like J reyez you know
um yeah so I feel like J reyez you know
um yeah so I feel like J reyez you know added some value there um but I think
added some value there um but I think
added some value there um but I think it’s with any with any agency your
it’s with any with any agency your
it’s with any with any agency your clients there’s a lot of wrong people
clients there’s a lot of wrong people
clients there’s a lot of wrong people and I think we try to if you just sit in
and I think we try to if you just sit in
and I think we try to if you just sit in the box of copywriter you’re gonna get a
the box of copywriter you’re gonna get a
the box of copywriter you’re gonna get a lot of wrong people who don’t want you
lot of wrong people who don’t want you
lot of wrong people who don’t want you and just is a commodity service you know
and just is a commodity service you know
and just is a commodity service you know like just yeah I get some generic thing
like just yeah I get some generic thing
like just yeah I get some generic thing that’s not me right you type in
that’s not me right you type in
that’s not me right you type in copyright I can get somebody who’s you
copyright I can get somebody who’s you
copyright I can get somebody who’s you know in high school closings of a
know in high school closings of a
know in high school closings of a copywriter who doesn’t have an
copywriter who doesn’t have an
copywriter who doesn’t have an experience and you know I so like it’s
experience and you know I so like it’s
experience and you know I so like it’s understanding your point of difference
understanding your point of difference
understanding your point of difference in making that clear and everything
in making that clear and everything
in making that clear and everything you’re doing and I think I think that
you’re doing and I think I think that
you’re doing and I think I think that maybe add some clarity to the channel
maybe add some clarity to the channel
maybe add some clarity to the channel and your website too is if the audience
and your website too is if the audience
and your website too is if the audience is going to be how are you define it if
is going to be how are you define it if
is going to be how are you define it if it’s if it’s bold leaders or I don’t
it’s if it’s bold leaders or I don’t
it’s if it’s bold leaders or I don’t think it has to be living at the
think it has to be living at the
think it has to be living at the Portland that could be your onto now and
Portland that could be your onto now and
Portland that could be your onto now and it’s you know I agree to meet them and
it’s you know I agree to meet them and
it’s you know I agree to meet them and lesson do unless that’s what you do you
lesson do unless that’s what you do you
lesson do unless that’s what you do you have to meet them but defining who you
have to meet them but defining who you
have to meet them but defining who you want to work with and then even if you
want to work with and then even if you
want to work with and then even if you don’t know them yet right like then when
don’t know them yet right like then when
don’t know them yet right like then when you’re creating your content you’re
you’re creating your content you’re
you’re creating your content you’re imagining that this ideal person is
imagining that this ideal person is
imagining that this ideal person is watching it and even if it’s not be a
watching it and even if it’s not be a
watching it and even if it’s not be a sales pitch like okay and call me now
sales pitch like okay and call me now
sales pitch like okay and call me now I’m Jen the fantasy corporator right but
I’m Jen the fantasy corporator right but
I’m Jen the fantasy corporator right but if the intention is there to meet that
if the intention is there to meet that
if the intention is there to meet that audience then that’ll come through in
audience then that’ll come through in
audience then that’ll come through in the videos and you’ll create the content
the videos and you’ll create the content
the videos and you’ll create the content that will be all relevant valuable for
that will be all relevant valuable for
that will be all relevant valuable for them where if you just stay in the small
them where if you just stay in the small
them where if you just stay in the small business solopreneur you know or cop
business solopreneur you know or cop
business solopreneur you know or cop behind or kind of zone then yeah I think
behind or kind of zone then yeah I think
behind or kind of zone then yeah I think you’ve got a really great point it’s
you’ve got a really great point it’s
you’ve got a really great point it’s what it’s funny but this came up because
what it’s funny but this came up because
what it’s funny but this came up because I actually got a conversation recently
I actually got a conversation recently
I actually got a conversation recently about this because they were like famous
about this because they were like famous
about this because they were like famous ease way to niche like people don’t
ease way to niche like people don’t
ease way to niche like people don’t understand it like they’re just not
understand it like they’re just not
understand it like they’re just not gonna you know you should have like a
gonna you know you should have like a
gonna you know you should have like a general like ah you know I’m a
general like ah you know I’m a
general like ah you know I’m a copywriter and I was like no like less
copywriter and I was like no like less
copywriter and I was like no like less exactly the opposite of what i should do
exactly the opposite of what i should do
exactly the opposite of what i should do i should like you know maybe just better
i should like you know maybe just better
i should like you know maybe just better to find what the agency is for people
to find what the agency is for people
to find what the agency is for people but but i mean yeah i could just stand
but but i mean yeah i could just stand
but but i mean yeah i could just stand for something
for something
for something your dad then you’re not i’m not going
your dad then you’re not i’m not going
your dad then you’re not i’m not going to attract the right people to work with
to attract the right people to work with
to attract the right people to work with me yeah and also if you look at the
me yeah and also if you look at the
me yeah and also if you look at the examples that you use right if you you
examples that you use right if you you
examples that you use right if you you know if you look at I remember you’d a
know if you look at I remember you’d a
know if you look at I remember you’d a woman a coaching woman website or
woman a coaching woman website or
woman a coaching woman website or whatever right then who’s gonna like
whatever right then who’s gonna like
whatever right then who’s gonna like that it’s gonna be other coaching women
that it’s gonna be other coaching women
that it’s gonna be other coaching women right right which is not who you want to
right right which is not who you want to
right right which is not who you want to work with so if you’re in your examples
work with so if you’re in your examples
work with so if you’re in your examples and your I don’t like something they’ll
and your I don’t like something they’ll
and your I don’t like something they’ll be relevant to me as an ideal person
be relevant to me as an ideal person
be relevant to me as an ideal person however high points then like if you if
however high points then like if you if
however high points then like if you if you politics just as an example not that
you politics just as an example not that
you politics just as an example not that I’m advocating it all right and talking
I’m advocating it all right and talking
I’m advocating it all right and talking about how politicians should be using
about how politicians should be using
about how politicians should be using fantasy in their speeches and you broke
fantasy in their speeches and you broke
fantasy in their speeches and you broke them for the next 20 videos is breaking
them for the next 20 videos is breaking
them for the next 20 videos is breaking down political speeches and and
down political speeches and and
down political speeches and and campaigns and tactics who’s going to
campaigns and tactics who’s going to
campaigns and tactics who’s going to subscribe to your channel it’s going to
subscribe to your channel it’s going to
subscribe to your channel it’s going to be people interested in politics and how
be people interested in politics and how
be people interested in politics and how to use communication effectively your
to use communication effectively your
to use communication effectively your next gig might be writing a speech for
next gig might be writing a speech for
next gig might be writing a speech for politician and so you know that doesn’t
politician and so you know that doesn’t
politician and so you know that doesn’t have to be your angle but think about
have to be your angle but think about
have to be your angle but think about who your ideal client is and maybe you
who your ideal client is and maybe you
who your ideal client is and maybe you haven’t fully work that out but you
haven’t fully work that out but you
haven’t fully work that out but you think over they are then you create
think over they are then you create
think over they are then you create content for them even the intention the
content for them even the intention the
content for them even the intention the intention is for them they will start to
intention is for them they will start to
intention is for them they will start to come right absolutely are people that
come right absolutely are people that
come right absolutely are people that are similar to them I love it great
are similar to them I love it great
are similar to them I love it great suggestion all right well there we go
suggestion all right well there we go
suggestion all right well there we go all right love it great glass come back
all right love it great glass come back
all right love it great glass come back on a rapid asset that’s all so we made
on a rapid asset that’s all so we made
on a rapid asset that’s all so we made it thank you for this awesome session
it thank you for this awesome session
it thank you for this awesome session have a great end of the year you taste
have a great end of the year you taste
have a great end of the year you taste the next time we’ll connect on this will
the next time we’ll connect on this will
the next time we’ll connect on this will be in January yeah 2016 see you next
be in January yeah 2016 see you next
be in January yeah 2016 see you next year okay i’m sure i’ll talk too far
year okay i’m sure i’ll talk too far
year okay i’m sure i’ll talk too far thank you for sure ok cool thanks james
thank you for sure ok cool thanks james
thank you for sure ok cool thanks james thanks everybody from happening hi
thanks everybody from happening hi
thanks everybody from happening hi everybody thank you
”
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