if you want to do great things you need to be surrounded by greatness so I hope
to be surrounded by greatness so I hope
to be surrounded by greatness so I hope you’ll put this on in the background and
you’ll put this on in the background and
you’ll put this on in the background and absorb the wisdom from these great
absorb the wisdom from these great
absorb the wisdom from these great people to hopefully help you go out and
people to hopefully help you go out and
people to hopefully help you go out and accomplish something great yourself we
accomplish something great yourself we
accomplish something great yourself we didn’t we ain’t about how hard you hit
didn’t we ain’t about how hard you hit
didn’t we ain’t about how hard you hit how do you succeed if you don’t try the
how do you succeed if you don’t try the
how do you succeed if you don’t try the time is now to be great we gotta love it
time is now to be great we gotta love it
time is now to be great we gotta love it too gotta have a passion you really can
too gotta have a passion you really can
too gotta have a passion you really can make what you want failure gave me an
make what you want failure gave me an
make what you want failure gave me an inner security that I had never attained
inner security that I had never attained
inner security that I had never attained by passing examinations failure taught
by passing examinations failure taught
by passing examinations failure taught me things about myself that I could have
me things about myself that I could have
me things about myself that I could have learned no other way I discovered that I
learned no other way I discovered that I
learned no other way I discovered that I had a strong will and more discipline
had a strong will and more discipline
had a strong will and more discipline than I had suspected I also found out
than I had suspected I also found out
than I had suspected I also found out that I had friends whose value was truly
that I had friends whose value was truly
that I had friends whose value was truly above the price of rubies the knowledge
above the price of rubies the knowledge
above the price of rubies the knowledge that you have emerged wiser and stronger
that you have emerged wiser and stronger
that you have emerged wiser and stronger from setbacks means that you are ever
from setbacks means that you are ever
from setbacks means that you are ever after secure in your ability to survive
after secure in your ability to survive
after secure in your ability to survive you will never truly know yourself or
you will never truly know yourself or
you will never truly know yourself or the strength of your relationships until
the strength of your relationships until
the strength of your relationships until both have been tested by adversity such
both have been tested by adversity such
both have been tested by adversity such knowledge is a true gift and for all
knowledge is a true gift and for all
knowledge is a true gift and for all that it is painfully one and it has been
that it is painfully one and it has been
that it is painfully one and it has been worth more than any qualification I ever
worth more than any qualification I ever
worth more than any qualification I ever heard just to take it on and a couple of
heard just to take it on and a couple of
heard just to take it on and a couple of times and we did that by it always just
times and we did that by it always just
times and we did that by it always just backfired like terribly
backfired like terribly
backfired like terribly so the lesson here was just stay loyal
so the lesson here was just stay loyal
so the lesson here was just stay loyal to the class when I was a kid my parents
to the class when I was a kid my parents
to the class when I was a kid my parents said anything that you want you can
said anything that you want you can
said anything that you want you can achieve you just have to work really
achieve you just have to work really
achieve you just have to work really really hard for it I spent a lot of time
really hard for it I spent a lot of time
really hard for it I spent a lot of time in my head fantasizing about being a
in my head fantasizing about being a
in my head fantasizing about being a superhero and about being somebody else
superhero and about being somebody else
superhero and about being somebody else and what would it be like to live
and what would it be like to live
and what would it be like to live someone else’s reality there weren’t so
someone else’s reality there weren’t so
someone else’s reality there weren’t so many women that were action stars I
many women that were action stars I
many women that were action stars I thought that it would be really cool to
thought that it would be really cool to
thought that it would be really cool to be able to kick some butt in only 21
be able to kick some butt in only 21
be able to kick some butt in only 21 years cunning zach has come from nowhere
years cunning zach has come from nowhere
years cunning zach has come from nowhere to be one of the highest regarded hyper
to be one of the highest regarded hyper
to be one of the highest regarded hyper car manufacturers being counted
car manufacturers being counted
car manufacturers being counted alongside Ferrari Lamborghini and
alongside Ferrari Lamborghini and
alongside Ferrari Lamborghini and McLaren how have they pulled that off
McLaren how have they pulled that off
McLaren how have they pulled that off well we have to work hard be a little
well we have to work hard be a little
well we have to work hard be a little bit innovative and don’t believe in the
bit innovative and don’t believe in the
bit innovative and don’t believe in the hype that it’s impossible but it’s you
hype that it’s impossible but it’s you
hype that it’s impossible but it’s you know every day we we strive and push and
know every day we we strive and push and
know every day we we strive and push and learn and adapt and when you do that for
learn and adapt and when you do that for
learn and adapt and when you do that for 20 years with the great focus within the
20 years with the great focus within the
20 years with the great focus within the group you can do pretty much anything I
group you can do pretty much anything I
group you can do pretty much anything I think that’s the simple answer but for
think that’s the simple answer but for
think that’s the simple answer but for sure it’s not easy you have to be
sure it’s not easy you have to be
sure it’s not easy you have to be prepared to work hard for it you have to
prepared to work hard for it you have to
prepared to work hard for it you have to think about the the point of impact if
think about the the point of impact if
think about the the point of impact if you’re running a business with a hundred
you’re running a business with a hundred
you’re running a business with a hundred people the point of impact for the
people the point of impact for the
people the point of impact for the leader is very different than if it’s a
leader is very different than if it’s a
leader is very different than if it’s a thousand people or ten thousand hundred
thousand people or ten thousand hundred
thousand people or ten thousand hundred thousand and so that’s the frame of
thousand and so that’s the frame of
thousand and so that’s the frame of reference that I’ve always used is to
reference that I’ve always used is to
reference that I’ve always used is to say okay if I’m leading this
say okay if I’m leading this
say okay if I’m leading this organization what are the things that
organization what are the things that
organization what are the things that actually I can do to cause it to be
actually I can do to cause it to be
actually I can do to cause it to be successful if it’s a thousand people
successful if it’s a thousand people
successful if it’s a thousand people it’s very very different than it is for
it’s very very different than it is for
it’s very very different than it is for me today so today I’m a lot more focused
me today so today I’m a lot more focused
me today so today I’m a lot more focused on strategy because that’s the point of
on strategy because that’s the point of
on strategy because that’s the point of impact on 110 thousand person company
impact on 110 thousand person company
impact on 110 thousand person company one hundred person company
one hundred person company
one hundred person company you’re sort of doing any job in the
you’re sort of doing any job in the
you’re sort of doing any job in the organization you’re doing every job in
organization you’re doing every job in
organization you’re doing every job in the organization you know potentially
the organization you know potentially
the organization you know potentially and that might be okay at that point I
and that might be okay at that point I
and that might be okay at that point I was on the train from Manchester to
was on the train from Manchester to
was on the train from Manchester to London and it came just came kept
London and it came just came kept
London and it came just came kept something would that ever happened to
something would that ever happened to
something would that ever happened to you before
you before
you before yes truthfully I mean our idea had just
yes truthfully I mean our idea had just
yes truthfully I mean our idea had just come to me because I think you’re a
come to me because I think you’re a
come to me because I think you’re a writer and that’s what you spent a huge
writer and that’s what you spent a huge
writer and that’s what you spent a huge amount of time doing you do ideas do
amount of time doing you do ideas do
amount of time doing you do ideas do come to you but nothing had ever come so
come to you but nothing had ever come so
come to you but nothing had ever come so with such a I had this
with such a I had this
with such a I had this I thought god I’d love to write that and
I thought god I’d love to write that and
I thought god I’d love to write that and when I got off the train I went straight
when I got off the train I went straight
when I got off the train I went straight home when I study much well I remember
home when I study much well I remember
home when I study much well I remember being in high school for 20,000
being in high school for 20,000
being in high school for 20,000 kajillion years and I just when we were
kajillion years and I just when we were
kajillion years and I just when we were given the opportunity you know a lot of
given the opportunity you know a lot of
given the opportunity you know a lot of my teachers of course because they
my teachers of course because they
my teachers of course because they weren’t really well-versed in like the
weren’t really well-versed in like the
weren’t really well-versed in like the music industry as it was a foreign
music industry as it was a foreign
music industry as it was a foreign business to the area they’re like well
business to the area they’re like well
business to the area they’re like well you know make sure you get your
you know make sure you get your
you know make sure you get your education and that would that they were
education and that would that they were
education and that would that they were right about but if it they went a little
right about but if it they went a little
right about but if it they went a little bit beyond that and went more it went
bit beyond that and went more it went
bit beyond that and went more it went more toward the side of and besides you
more toward the side of and besides you
more toward the side of and besides you know that only lasts for this long or
know that only lasts for this long or
know that only lasts for this long or that long I’m up here talking to you
that long I’m up here talking to you
that long I’m up here talking to you guys right now so it just goes to show
guys right now so it just goes to show
guys right now so it just goes to show you what curiosity could do for the
you what curiosity could do for the
you what curiosity could do for the individual if you’re curious
individual if you’re curious
individual if you’re curious you’ll keep chasing it that’s why you
you’ll keep chasing it that’s why you
you’ll keep chasing it that’s why you know the mantra for a adult is feed your
know the mantra for a adult is feed your
know the mantra for a adult is feed your curiosity the resistance that anybody
curiosity the resistance that anybody
curiosity the resistance that anybody has whether you’re a man or a woman to
has whether you’re a man or a woman to
has whether you’re a man or a woman to your idea should do nothing but drive
your idea should do nothing but drive
your idea should do nothing but drive you forward and and force you to really
you forward and and force you to really
you forward and and force you to really hone in on your idea and give you energy
hone in on your idea and give you energy
hone in on your idea and give you energy and it’s if it actually holds you back
and it’s if it actually holds you back
and it’s if it actually holds you back and makes you second-guess yourself then
and makes you second-guess yourself then
and makes you second-guess yourself then maybe you shouldn’t be doing it creating
maybe you shouldn’t be doing it creating
maybe you shouldn’t be doing it creating a business is impossible at times it
a business is impossible at times it
a business is impossible at times it feels impossible and so you really have
feels impossible and so you really have
feels impossible and so you really have to be
to be
to be I’m just so passionate about it and you
I’m just so passionate about it and you
I’m just so passionate about it and you know really don’t take no for an answer
know really don’t take no for an answer
know really don’t take no for an answer if anything can like deviate you from
if anything can like deviate you from
if anything can like deviate you from your patch then maybe it’s it’s not
your patch then maybe it’s it’s not
your patch then maybe it’s it’s not necessarily the right one so make sure
necessarily the right one so make sure
necessarily the right one so make sure it is what you want it to be stay
it is what you want it to be stay
it is what you want it to be stay focused and and allow all that
focused and and allow all that
focused and and allow all that resistance along the way to really give
resistance along the way to really give
resistance along the way to really give you energy and fuel your engine to move
you energy and fuel your engine to move
you energy and fuel your engine to move forward my personal perspective of my
forward my personal perspective of my
forward my personal perspective of my ambition is always been to build cars
ambition is always been to build cars
ambition is always been to build cars that’s why I started my core company 22
that’s why I started my core company 22
that’s why I started my core company 22 years of age 15 16 years ago and that’s
years of age 15 16 years ago and that’s
years of age 15 16 years ago and that’s all I’ve been doing since then and then
all I’ve been doing since then and then
all I’ve been doing since then and then this opportunity presented itself to be
this opportunity presented itself to be
this opportunity presented itself to be able to build cars a little bit larger
able to build cars a little bit larger
able to build cars a little bit larger scale with a brand that was very dear to
scale with a brand that was very dear to
scale with a brand that was very dear to me and we jumped on this opportunity and
me and we jumped on this opportunity and
me and we jumped on this opportunity and here we are today so the Koenigsegg
here we are today so the Koenigsegg
here we are today so the Koenigsegg group we consists of all entrepreneurs
group we consists of all entrepreneurs
group we consists of all entrepreneurs and and if you look at all our track
and and if you look at all our track
and and if you look at all our track records whatever we started we still
records whatever we started we still
records whatever we started we still have and continue with them and work
have and continue with them and work
have and continue with them and work with to make it prosper
with to make it prosper
with to make it prosper and we have the same ambition with Psalm
and we have the same ambition with Psalm
and we have the same ambition with Psalm we have gotten into this because we want
we have gotten into this because we want
we have gotten into this because we want to live with solve and work with jobs
to live with solve and work with jobs
to live with solve and work with jobs for a very long period of time it’s not
for a very long period of time it’s not
for a very long period of time it’s not something we do short-term it’s a
something we do short-term it’s a
something we do short-term it’s a long-term ambition and basically we
long-term ambition and basically we
long-term ambition and basically we don’t do it because it’s easy we do it
don’t do it because it’s easy we do it
don’t do it because it’s easy we do it because it’s a challenge it’s a real
because it’s a challenge it’s a real
because it’s a challenge it’s a real challenge and it’s a worthwhile
challenge and it’s a worthwhile
challenge and it’s a worthwhile challenge where we can make a difference
challenge where we can make a difference
challenge where we can make a difference one of the things I see in new
one of the things I see in new
one of the things I see in new businesses they’re often looking for
businesses they’re often looking for
businesses they’re often looking for perfection and I think this is a really
perfection and I think this is a really
perfection and I think this is a really big mistake I think I think you ought to
big mistake I think I think you ought to
big mistake I think I think you ought to be looking for experiments and and you
be looking for experiments and and you
be looking for experiments and and you know quick experiments and it’s okay to
know quick experiments and it’s okay to
know quick experiments and it’s okay to have little failures and what you want
have little failures and what you want
have little failures and what you want to do is learn as much as you can very
to do is learn as much as you can very
to do is learn as much as you can very quickly and try things and you know
quickly and try things and you know
quickly and try things and you know certainly when we were a small business
certainly when we were a small business
certainly when we were a small business you know we’d go out and try all sorts
you know we’d go out and try all sorts
you know we’d go out and try all sorts of things to find what would work and
of things to find what would work and
of things to find what would work and we found something work load do that 100
we found something work load do that 100
we found something work load do that 100 more times or a thousand more times we
more times or a thousand more times we
more times or a thousand more times we still to do it today as a large company
still to do it today as a large company
still to do it today as a large company it is one of the amazing and wonderful
it is one of the amazing and wonderful
it is one of the amazing and wonderful things about literature as about film
things about literature as about film
things about literature as about film and music is it’s utterly subjective so
and music is it’s utterly subjective so
and music is it’s utterly subjective so it’s somebody’s a point of it you know
it’s somebody’s a point of it you know
it’s somebody’s a point of it you know that’s the point of course you won’t you
that’s the point of course you won’t you
that’s the point of course you won’t you move in that world if you expect us to
move in that world if you expect us to
move in that world if you expect us to just stand under a shower of perpetual
just stand under a shower of perpetual
just stand under a shower of perpetual praise there’s something wrong with
praise there’s something wrong with
praise there’s something wrong with exactly that you know you will get
exactly that you know you will get
exactly that you know you will get criticism I knew that going in and the
criticism I knew that going in and the
criticism I knew that going in and the the funny thing is I am not particularly
the funny thing is I am not particularly
the funny thing is I am not particularly I was never a very confident person in
I was never a very confident person in
I was never a very confident person in their areas in my life in which I’m very
their areas in my life in which I’m very
their areas in my life in which I’m very thin-skinned but not in this area in
thin-skinned but not in this area in
thin-skinned but not in this area in this area I I think it’s right and
this area I I think it’s right and
this area I I think it’s right and proper I should be criticized and that’s
proper I should be criticized and that’s
proper I should be criticized and that’s that’s aunt Angela individuality and
that’s aunt Angela individuality and
that’s aunt Angela individuality and just appreciating like the way I think
just appreciating like the way I think
just appreciating like the way I think and the way I feel and and having you
and the way I feel and and having you
and the way I feel and and having you know letting that have some value and
know letting that have some value and
know letting that have some value and worse and and depending on that so you
worse and and depending on that so you
worse and and depending on that so you know what if everybody else is you know
know what if everybody else is you know
know what if everybody else is you know what was what it’s the four or five mmm
what was what it’s the four or five mmm
what was what it’s the four or five mmm there I got like twenty nine million
there I got like twenty nine million
there I got like twenty nine million highways out here yes sir right take it
highways out here yes sir right take it
highways out here yes sir right take it different reality if everything you know
different reality if everything you know
different reality if everything you know I got traffic there this isn’t that what
I got traffic there this isn’t that what
I got traffic there this isn’t that what you guys do
you guys do
you guys do yeah you get off on the next X you go
yeah you get off on the next X you go
yeah you get off on the next X you go somewhere else you rather sit in the
somewhere else you rather sit in the
somewhere else you rather sit in the traffic with a stoplight and to be on
traffic with a stoplight and to be on
traffic with a stoplight and to be on the 405 trapped right I’m saying and I
the 405 trapped right I’m saying and I
the 405 trapped right I’m saying and I think that like individuality is a is a
think that like individuality is a is a
think that like individuality is a is a wonderful thing it’s the reason why I
wonderful thing it’s the reason why I
wonderful thing it’s the reason why I Drake is so good it’s the reason why
Drake is so good it’s the reason why
Drake is so good it’s the reason why Lord is so good you know it’s the reason
Lord is so good you know it’s the reason
Lord is so good you know it’s the reason why I you know the west coast’s on
why I you know the west coast’s on
why I you know the west coast’s on piloted created our future and kendrick
piloted created our future and kendrick
piloted created our future and kendrick lamar like these are all like none of
lamar like these are all like none of
lamar like these are all like none of those guys sound alike yet until they’re
those guys sound alike yet until they’re
those guys sound alike yet until they’re all out at the same time right doing
all out at the same time right doing
all out at the same time right doing there
there
there you know prospective things right so
you know prospective things right so
you know prospective things right so it’s betting on yourself and betting on
it’s betting on yourself and betting on
it’s betting on yourself and betting on your difference and appreciating the
your difference and appreciating the
your difference and appreciating the rarity of how you think I always help
rarity of how you think I always help
rarity of how you think I always help you know I think I do unto others what
you know I think I do unto others what
you know I think I do unto others what they what I would want them to do into
they what I would want them to do into
they what I would want them to do into me at the end of the day my parents
me at the end of the day my parents
me at the end of the day my parents always taught me that
always taught me that
always taught me that and so I treat people the way I wanted
and so I treat people the way I wanted
and so I treat people the way I wanted to I want to be treated and and that’s
to I want to be treated and and that’s
to I want to be treated and and that’s kind of the standards that I live by
kind of the standards that I live by
kind of the standards that I live by well as I mentioned I have this I saw
well as I mentioned I have this I saw
well as I mentioned I have this I saw this Norwegian movie when I was about
this Norwegian movie when I was about
this Norwegian movie when I was about five years old about this guy who built
five years old about this guy who built
five years old about this guy who built a really interesting sports car and I
a really interesting sports car and I
a really interesting sports car and I remember saying to myself that when I
remember saying to myself that when I
remember saying to myself that when I grew up that’s what I want to do as well
grew up that’s what I want to do as well
grew up that’s what I want to do as well I was will buy all the car cars and sell
I was will buy all the car cars and sell
I was will buy all the car cars and sell them so
them so
them so that dream never left me so when I was
that dream never left me so when I was
that dream never left me so when I was 19 I started my first company which was
19 I started my first company which was
19 I started my first company which was the trading campaign to make a little
the trading campaign to make a little
the trading campaign to make a little bit money with the ambition to use that
bit money with the ambition to use that
bit money with the ambition to use that money to build my own cars and I went
money to build my own cars and I went
money to build my own cars and I went when I was 22 I had made a little bit of
when I was 22 I had made a little bit of
when I was 22 I had made a little bit of money and then I started the car company
money and then I started the car company
money and then I started the car company and that was in 1994 which was 18 years
and that was in 1994 which was 18 years
and that was in 1994 which was 18 years ago when I was 16 I got this job working
ago when I was 16 I got this job working
ago when I was 16 I got this job working for a newspaper in Houston and my job
for a newspaper in Houston and my job
for a newspaper in Houston and my job was to sell subscriptions to the paper
was to sell subscriptions to the paper
was to sell subscriptions to the paper on the telephone and I realized two
on the telephone and I realized two
on the telephone and I realized two things when I was doing this I realized
things when I was doing this I realized
things when I was doing this I realized that people that were buying the
that people that were buying the
that people that were buying the newspaper generally had two things in
newspaper generally had two things in
newspaper generally had two things in common either they were moving to a new
common either they were moving to a new
common either they were moving to a new residence or they were getting married
residence or they were getting married
residence or they were getting married and turns out that you could go find
and turns out that you could go find
and turns out that you could go find information about both of those things
information about both of those things
information about both of those things in enormous quantities so in the states
in enormous quantities so in the states
in enormous quantities so in the states that I lived in in Texas when you get it
that I lived in in Texas when you get it
that I lived in in Texas when you get it when you want to get a marriage license
when you want to get a marriage license
when you want to get a marriage license you have to file with the state and it’s
you have to file with the state and it’s
you have to file with the state and it’s public information particularly the
public information particularly the
public information particularly the address that you want the license sent
address that you want the license sent
address that you want the license sent to once it’s issued so I hired all my
to once it’s issued so I hired all my
to once it’s issued so I hired all my friends and went to every county in the
friends and went to every county in the
friends and went to every county in the surrounding 16 counties in Houston
surrounding 16 counties in Houston
surrounding 16 counties in Houston captured the addresses of all the people
captured the addresses of all the people
captured the addresses of all the people that applied for marriage licenses
that applied for marriage licenses
that applied for marriage licenses and sent them a Direct Mail offer to
and sent them a Direct Mail offer to
and sent them a Direct Mail offer to offer them the newspaper for a free
offer them the newspaper for a free
offer them the newspaper for a free trial and a subscription and ended up
trial and a subscription and ended up
trial and a subscription and ended up making a fair sum of money for a
making a fair sum of money for a
making a fair sum of money for a teenager yeah mm-hmm
teenager yeah mm-hmm
teenager yeah mm-hmm this is really the room where I finished
this is really the room where I finished
this is really the room where I finished philosopher’s stone here this is really
philosopher’s stone here this is really
philosopher’s stone here this is really where I turned my life around completely
where I turned my life around completely
where I turned my life around completely I mean my life changed so much in this
I mean my life changed so much in this
I mean my life changed so much in this fact I feel I really became myself here
fact I feel I really became myself here
fact I feel I really became myself here in everything stripped away I’ve made
in everything stripped away I’ve made
in everything stripped away I’ve made such a mess of things but that was all
such a mess of things but that was all
such a mess of things but that was all that was freeing so I just thought well
that was freeing so I just thought well
that was freeing so I just thought well I want to write
I want to write
I want to write so I write the book and what what is the
so I write the book and what what is the
so I write the book and what what is the worst that can happen it gets turned
worst that can happen it gets turned
worst that can happen it gets turned down by every publishing rhythm big deal
down by every publishing rhythm big deal
down by every publishing rhythm big deal so you know it’s really back to the
so you know it’s really back to the
so you know it’s really back to the whole time here my bedrooms are locked
whole time here my bedrooms are locked
whole time here my bedrooms are locked my bedroom me bedroom it’s a lot tidy
my bedroom me bedroom it’s a lot tidy
my bedroom me bedroom it’s a lot tidy and then I’ve got go that’s mad I
and then I’ve got go that’s mad I
and then I’ve got go that’s mad I suppose a tick when I have to all the
suppose a tick when I have to all the
suppose a tick when I have to all the Harry Potter books now that’s really
Harry Potter books now that’s really
Harry Potter books now that’s really freaky
and for years now I felt like if it all
and for years now I felt like if it all disappeared and some days I do feel like
disappeared and some days I do feel like
disappeared and some days I do feel like is it real then this is where I would
is it real then this is where I would
is it real then this is where I would come back to you know this would be my
come back to you know this would be my
come back to you know this would be my base line I’d be back in Leith and
base line I’d be back in Leith and
base line I’d be back in Leith and obviously if I’d known that attending it
obviously if I’d known that attending it
obviously if I’d known that attending it well what was it to here ten years old
well what was it to here ten years old
well what was it to here ten years old I’d come back here with a film crew and
I’d come back here with a film crew and
I’d come back here with a film crew and there would be my published books in
there would be my published books in
there would be my published books in someone else’s bookcase in this room I
someone else’s bookcase in this room I
someone else’s bookcase in this room I mean it’s really incredible to me it
mean it’s really incredible to me it
mean it’s really incredible to me it really did I mean yes because it’s such
really did I mean yes because it’s such
really did I mean yes because it’s such a well-worn part of my story now it’s a
a well-worn part of my story now it’s a
a well-worn part of my story now it’s a big yard to hear how I wrote it as
big yard to hear how I wrote it as
big yard to hear how I wrote it as though it was all some sort of publicity
though it was all some sort of publicity
though it was all some sort of publicity stunt I did for a year but it was my
stunt I did for a year but it was my
stunt I did for a year but it was my life and it was very hard a night no it
life and it was very hard a night no it
life and it was very hard a night no it was gonna be this fairytale reservation
was gonna be this fairytale reservation
was gonna be this fairytale reservation I liked coming back it was just full of
I liked coming back it was just full of
I liked coming back it was just full of ghosts oh this is a free world this is a
ghosts oh this is a free world this is a
ghosts oh this is a free world this is a free world now it’s different and there
free world now it’s different and there
free world now it’s different and there are some restrictions but there’s no
are some restrictions but there’s no
are some restrictions but there’s no restriction and you being exposed to the
restriction and you being exposed to the
restriction and you being exposed to the world to be discovered as an artist I
world to be discovered as an artist I
world to be discovered as an artist I would say believe in your direction
would say believe in your direction
would say believe in your direction and and do it spend less time talking
and and do it spend less time talking
and and do it spend less time talking about it and more time trying to like
about it and more time trying to like
about it and more time trying to like perfect it and put it out there and you
perfect it and put it out there and you
perfect it and put it out there and you know this fire the kids will sniff it
know this fire the kids will sniff it
know this fire the kids will sniff it out they always do and you know they’ll
out they always do and you know they’ll
out they always do and you know they’ll turn you all the way up if they feel
turn you all the way up if they feel
turn you all the way up if they feel like that’s where you belong that’s all
like that’s where you belong that’s all
like that’s where you belong that’s all you have to do is be true to your craft
you have to do is be true to your craft
you have to do is be true to your craft and they see that when they see you
and they see that when they see you
and they see that when they see you going inward and being proud of who you
going inward and being proud of who you
going inward and being proud of who you are and what you are and you know
are and what you are and you know
are and what you are and you know there’s some good attention they’re
there’s some good attention they’re
there’s some good attention they’re gonna support you it’s a numbers game
gonna support you it’s a numbers game
gonna support you it’s a numbers game though right 7 billion people on the
though right 7 billion people on the
though right 7 billion people on the planet less than a third online you know
planet less than a third online you know
planet less than a third online you know that’s a pretty significant number which
that’s a pretty significant number which
that’s a pretty significant number which raises the odds for you to become heard
raises the odds for you to become heard
raises the odds for you to become heard I mean even the like most boring person
I mean even the like most boring person
I mean even the like most boring person on Twitter has 100 followers right
on Twitter has 100 followers right
on Twitter has 100 followers right hundred people don’t know you from a can
hundred people don’t know you from a can
hundred people don’t know you from a can of paint
of paint
of paint why because everything is about numbers
why because everything is about numbers
why because everything is about numbers so there’s benefit you just have to make
so there’s benefit you just have to make
so there’s benefit you just have to make the numbers work for you you know we
the numbers work for you you know we
the numbers work for you you know we have direct access to our customer
have direct access to our customer
have direct access to our customer because I I’m into social media and I
because I I’m into social media and I
because I I’m into social media and I want to hear feedback from parents how
want to hear feedback from parents how
want to hear feedback from parents how they like our products and and what they
they like our products and and what they
they like our products and and what they would like to change and how they would
would like to change and how they would
would like to change and how they would like to in an innovate on these products
like to in an innovate on these products
like to in an innovate on these products to have like a brand that’s for parents
to have like a brand that’s for parents
to have like a brand that’s for parents that you know who’s made by parents and
that you know who’s made by parents and
that you know who’s made by parents and then we’re listening to parents on how
then we’re listening to parents on how
then we’re listening to parents on how to to change and grow and evolve kerning
to to change and grow and evolve kerning
to to change and grow and evolve kerning sake are fully independent and
sake are fully independent and
sake are fully independent and manufacture their cars entirely in-house
manufacture their cars entirely in-house
manufacture their cars entirely in-house we ask that this independence is a
we ask that this independence is a
we ask that this independence is a benefit to them I do I do for example
benefit to them I do I do for example
benefit to them I do I do for example with the Rovira I don’t see any of the
with the Rovira I don’t see any of the
with the Rovira I don’t see any of the other established super hyper car brands
other established super hyper car brands
other established super hyper car brands daring to remove shifting of gears it’s
daring to remove shifting of gears it’s
daring to remove shifting of gears it’s such a fundamental thing to take away
such a fundamental thing to take away
such a fundamental thing to take away from a sports car that I think it’s only
from a sports car that I think it’s only
from a sports car that I think it’s only quranic’ say that could make that
quranic’ say that could make that
quranic’ say that could make that decision I’m very confident about the
decision I’m very confident about the
decision I’m very confident about the decision I’m very confident when people
decision I’m very confident when people
decision I’m very confident when people experience that direct power that
experience that direct power that
experience that direct power that instant control you get and directness
instant control you get and directness
instant control you get and directness that that they will quickly understand
that that they will quickly understand
that that they will quickly understand why that’s a very good alternative to
why that’s a very good alternative to
why that’s a very good alternative to shift even though shifting is fun nice
shift even though shifting is fun nice
shift even though shifting is fun nice and part of driving a sports car
and part of driving a sports car
and part of driving a sports car so for example yeah we have more
so for example yeah we have more
so for example yeah we have more freedoms like that or take more freedoms
freedoms like that or take more freedoms
freedoms like that or take more freedoms like that you know in our situation
like that you know in our situation
like that you know in our situation where we were creating a new way of
where we were creating a new way of
where we were creating a new way of doing business that was actually part of
doing business that was actually part of
doing business that was actually part of our culture as well and as we wanted to
our culture as well and as we wanted to
our culture as well and as we wanted to attract people from let’s say related
attract people from let’s say related
attract people from let’s say related spaces you didn’t actually want them to
spaces you didn’t actually want them to
spaces you didn’t actually want them to bring you know the culture of the other
bring you know the culture of the other
bring you know the culture of the other companies we might want some insights
companies we might want some insights
companies we might want some insights from their experience and that sort of
from their experience and that sort of
from their experience and that sort of thing but we had to be very explicit
thing but we had to be very explicit
thing but we had to be very explicit about what the Dell culture was really
about what the Dell culture was really
about what the Dell culture was really all about what the values are
all about what the values are
all about what the values are particularly as we expand around the
particularly as we expand around the
particularly as we expand around the world we say no you know these aren’t
world we say no you know these aren’t
world we say no you know these aren’t necessarily American values these these
necessarily American values these these
necessarily American values these these are the Dell company values and this is
are the Dell company values and this is
are the Dell company values and this is incredibly important and this is the way
incredibly important and this is the way
incredibly important and this is the way we operate our business
we operate our business
we operate our business I remember once and it was like it was
I remember once and it was like it was
I remember once and it was like it was like well like I’m gonna call it clapper
like well like I’m gonna call it clapper
like well like I’m gonna call it clapper flash of clairvoyance now obviously if I
flash of clairvoyance now obviously if I
flash of clairvoyance now obviously if I hadn’t come true I would just be around
hadn’t come true I would just be around
hadn’t come true I would just be around and crazy bad but I do remember one day
and crazy bad but I do remember one day
and crazy bad but I do remember one day writing Philosopher’s Stone I was
writing Philosopher’s Stone I was
writing Philosopher’s Stone I was walking away from the cafe where I’ve
walking away from the cafe where I’ve
walking away from the cafe where I’ve been working Philosopher’s Stone which
been working Philosopher’s Stone which
been working Philosopher’s Stone which became which became sorceress knowing
became which became sorceress knowing
became which became sorceress knowing exactly so that’s the first novel and I
exactly so that’s the first novel and I
exactly so that’s the first novel and I had this moment where I suddenly thought
had this moment where I suddenly thought
had this moment where I suddenly thought it was like another voice speaking to me
it was like another voice speaking to me
it was like another voice speaking to me in the voice said the difficult things
in the voice said the difficult things
in the voice said the difficult things going to be to get published if it’s
going to be to get published if it’s
going to be to get published if it’s published it will be huge Wow and that
published it will be huge Wow and that
published it will be huge Wow and that is exactly what it was so there was some
is exactly what it was so there was some
is exactly what it was so there was some hint that the voice had said to you well
hint that the voice had said to you well
hint that the voice had said to you well the thing is you’ve got to believe
the thing is you’ve got to believe
the thing is you’ve got to believe haven’t you yes you know I was I was not
haven’t you yes you know I was I was not
haven’t you yes you know I was I was not the world’s most secure person
the world’s most secure person
the world’s most secure person I wasn’t someone with an enormous amount
I wasn’t someone with an enormous amount
I wasn’t someone with an enormous amount in fact I’d say I was someone with not
in fact I’d say I was someone with not
in fact I’d say I was someone with not much self belief at all and yet in this
much self belief at all and yet in this
much self belief at all and yet in this one thing in my life I believed that was
one thing in my life I believed that was
one thing in my life I believed that was the one thing in my life I felt I can
the one thing in my life I felt I can
the one thing in my life I felt I can tell a story we all have egos and it’s
tell a story we all have egos and it’s
tell a story we all have egos and it’s okay it’s okay to have a sense of
okay it’s okay to have a sense of
okay it’s okay to have a sense of self-awareness and identity but it’s not
self-awareness and identity but it’s not
self-awareness and identity but it’s not okay to have an ego because what an ego
okay to have an ego because what an ego
okay to have an ego because what an ego does is the ego is a funny it’s a funny
does is the ego is a funny it’s a funny
does is the ego is a funny it’s a funny it’s a funny entity within the human
it’s a funny entity within the human
it’s a funny entity within the human brain it is on your side when you are
brain it is on your side when you are
brain it is on your side when you are doing great but have you ever noticed
doing great but have you ever noticed
doing great but have you ever noticed when you when you think you’ve failed
when you when you think you’ve failed
when you when you think you’ve failed it’s the ego in your mind that tells you
it’s the ego in your mind that tells you
it’s the ego in your mind that tells you it’s so bad everyone’s looking at you
it’s so bad everyone’s looking at you
it’s so bad everyone’s looking at you you start to sweat across your forehead
you start to sweat across your forehead
you start to sweat across your forehead and you’re like oh my god I can’t
and you’re like oh my god I can’t
and you’re like oh my god I can’t believe this is happening the whole
believe this is happening the whole
believe this is happening the whole entire world is watching and none of it
entire world is watching and none of it
entire world is watching and none of it is true when you’re doing great you
is true when you’re doing great you
is true when you’re doing great you shouldn’t listen to that voice when
shouldn’t listen to that voice when
shouldn’t listen to that voice when you’re not doing as green you should
you’re not doing as green you should
you’re not doing as green you should have listened to that voice because it’s
have listened to that voice because it’s
have listened to that voice because it’s not good when you’re doing great it’s
not good when you’re doing great it’s
not good when you’re doing great it’s gonna get you hooked on that feeling so
gonna get you hooked on that feeling so
gonna get you hooked on that feeling so that when you come down and and because
that when you come down and and because
that when you come down and and because we our life is a rollercoaster there’s
we our life is a rollercoaster there’s
we our life is a rollercoaster there’s valleys and peaks when you hit that
valleys and peaks when you hit that
valleys and peaks when you hit that valley if you can’t deal then you won’t
valley if you can’t deal then you won’t
valley if you can’t deal then you won’t make it I think the thing the big
make it I think the thing the big
make it I think the thing the big differentiator with our company versus
differentiator with our company versus
differentiator with our company versus the other companies out there is you
the other companies out there is you
the other companies out there is you know they spend millions and millions of
know they spend millions and millions of
know they spend millions and millions of dollars on product development to make a
dollars on product development to make a
dollars on product development to make a product for one cent they want to make
product for one cent they want to make
product for one cent they want to make the cheapest product it’s humanly
the cheapest product it’s humanly
the cheapest product it’s humanly possible and they don’t really look at
possible and they don’t really look at
possible and they don’t really look at the health ramifications or or the
the health ramifications or or the
the health ramifications or or the healthiness of it it’s really just how
healthiness of it it’s really just how
healthiness of it it’s really just how cheap and high-volume and we’re exactly
cheap and high-volume and we’re exactly
cheap and high-volume and we’re exactly the opposite and so we spend a lot of
the opposite and so we spend a lot of
the opposite and so we spend a lot of money on product development on high
money on product development on high
money on product development on high performance on the best ingredients the
performance on the best ingredients the
performance on the best ingredients the healthiest ingredients but really honing
healthiest ingredients but really honing
healthiest ingredients but really honing in on performance of course we want to
in on performance of course we want to
in on performance of course we want to infuse some
infuse some
infuse some with with spirit and and and kind of
with with spirit and and and kind of
with with spirit and and and kind of make people really look forward to go to
make people really look forward to go to
make people really look forward to go to work and they can they feel that they
work and they can they feel that they
work and they can they feel that they can make a difference it’s basically
can make a difference it’s basically
can make a difference it’s basically about empowering people solve this from
about empowering people solve this from
about empowering people solve this from mechanics a perspective from mechanics
mechanics a perspective from mechanics
mechanics a perspective from mechanics is super part company perspective a very
is super part company perspective a very
is super part company perspective a very large company but still it’s it’s people
large company but still it’s it’s people
large company but still it’s it’s people and they’re developing cars on a larger
and they’re developing cars on a larger
and they’re developing cars on a larger scale so we still think we can get that
scale so we still think we can get that
scale so we still think we can get that kind of family feeling going but it’s
kind of family feeling going but it’s
kind of family feeling going but it’s mostly important to empower people to
mostly important to empower people to
mostly important to empower people to know they can make a difference and
know they can make a difference and
know they can make a difference and really work together but one of the
really work together but one of the
really work together but one of the things that people do in spiritually
things that people do in spiritually
things that people do in spiritually when there are tough times is they kind
when there are tough times is they kind
when there are tough times is they kind of do nothing and you know they they
of do nothing and you know they they
of do nothing and you know they they don’t know it kind of hunker down this
don’t know it kind of hunker down this
don’t know it kind of hunker down this is frozen right yeah you know it’s kind
is frozen right yeah you know it’s kind
is frozen right yeah you know it’s kind of just just completely stunned into
of just just completely stunned into
of just just completely stunned into inaction and I think that’s actually the
inaction and I think that’s actually the
inaction and I think that’s actually the worst thing to do I think times when
worst thing to do I think times when
worst thing to do I think times when everyone is confused and kind of stunned
everyone is confused and kind of stunned
everyone is confused and kind of stunned present you know the most enormous
present you know the most enormous
present you know the most enormous opportunity because nobody’s really
opportunity because nobody’s really
opportunity because nobody’s really doing anything so you know I think this
doing anything so you know I think this
doing anything so you know I think this is a time where the the seeds of really
is a time where the the seeds of really
is a time where the the seeds of really successful new businesses will be
successful new businesses will be
successful new businesses will be created in fact if you look at in our
created in fact if you look at in our
created in fact if you look at in our industry which I’m most familiar with
industry which I’m most familiar with
industry which I’m most familiar with you know the greatest companies kind of
you know the greatest companies kind of
you know the greatest companies kind of came out of and were formed in some of
came out of and were formed in some of
came out of and were formed in some of the most difficult times in the industry
the most difficult times in the industry
the most difficult times in the industry when no one was really looking and
when no one was really looking and
when no one was really looking and everyone thought the whole thing was
everyone thought the whole thing was
everyone thought the whole thing was gonna go south all of a sudden and whole
gonna go south all of a sudden and whole
gonna go south all of a sudden and whole new breed of companies you know merge so
new breed of companies you know merge so
new breed of companies you know merge so for example if you look at that you know
for example if you look at that you know
for example if you look at that you know when Dell was formed in the early 1980s
when Dell was formed in the early 1980s
when Dell was formed in the early 1980s 1984 this was a pretty dark time in the
1984 this was a pretty dark time in the
1984 this was a pretty dark time in the US economy the personal computer
US economy the personal computer
US economy the personal computer industry have just gone through a big
industry have just gone through a big
industry have just gone through a big down cycle and the prevailing wisdom was
down cycle and the prevailing wisdom was
down cycle and the prevailing wisdom was that all electronics would be dominated
that all electronics would be dominated
that all electronics would be dominated by the Japanese government
by the Japanese government
by the Japanese government you know and and that we had this big
you know and and that we had this big
you know and and that we had this big boogeyman called the the you know Japan
boogeyman called the the you know Japan
boogeyman called the the you know Japan Inc and that no one could compete with
Inc and that no one could compete with
Inc and that no one could compete with Japan and in especially it’s something
Japan and in especially it’s something
Japan and in especially it’s something like computers but turned out to be
like computers but turned out to be
like computers but turned out to be completely wrong and there you know the
completely wrong and there you know the
completely wrong and there you know the enormous opportunity and huge waves of
enormous opportunity and huge waves of
enormous opportunity and huge waves of productivity were unleashed with the
productivity were unleashed with the
productivity were unleashed with the computer industry in flourish there’s
computer industry in flourish there’s
computer industry in flourish there’s always trepidation I mean I think that
always trepidation I mean I think that
always trepidation I mean I think that people might be surprised to know that I
people might be surprised to know that I
people might be surprised to know that I felt trepidation every time I produced a
felt trepidation every time I produced a
felt trepidation every time I produced a Potter book you know the weight of
Potter book you know the weight of
Potter book you know the weight of expectation there was was I won’t say
expectation there was was I won’t say
expectation there was was I won’t say crushing it was extraordinary and
crushing it was extraordinary and
crushing it was extraordinary and wonderful to have that weight of
wonderful to have that weight of
wonderful to have that weight of expectation but a to do with yourself
expectation but a to do with yourself
expectation but a to do with yourself yeah and with the expectations laterally
yeah and with the expectations laterally
yeah and with the expectations laterally of millions of fans all of whom were
of millions of fans all of whom were
of millions of fans all of whom were very invested in the story and wanted to
very invested in the story and wanted to
very invested in the story and wanted to see what they wanted to see and I knew
see what they wanted to see and I knew
see what they wanted to see and I knew where I was going and I had to put on
where I was going and I had to put on
where I was going and I had to put on mental blinkers a lot and just think I
mental blinkers a lot and just think I
mental blinkers a lot and just think I know where I’m going I must not be
know where I’m going I must not be
know where I’m going I must not be influenced by this we put out the video
influenced by this we put out the video
influenced by this we put out the video on November 21st all of a sudden boom
on November 21st all of a sudden boom
on November 21st all of a sudden boom boom I mean when I say boom you mean
boom I mean when I say boom you mean
boom I mean when I say boom you mean yeah and we were like what’s happening
yeah and we were like what’s happening
yeah and we were like what’s happening okay first of all people are putting up
okay first of all people are putting up
okay first of all people are putting up their own videos it was like no longer
their own videos it was like no longer
their own videos it was like no longer my song yeah I actually take can we roll
my song yeah I actually take can we roll
my song yeah I actually take can we roll the tape of that when people started
the tape of that when people started
the tape of that when people started putting videos around the world of
putting videos around the world of
putting videos around the world of themselves getting happy it might be
ah makes me cry – makes me cry – ah you
ah makes me cry – makes me cry – ah you know I was just thinking about your
know I was just thinking about your
know I was just thinking about your grandmother I bet you didn’t even
grandmother I bet you didn’t even
grandmother I bet you didn’t even imagine that no no but she didn’t even
imagine that no no but she didn’t even
imagine that no no but she didn’t even imagine that I know I know I know it’s
imagine that I know I know I know it’s
imagine that I know I know I know it’s beautiful yes yes why am i crying ah no
beautiful yes yes why am i crying ah no
beautiful yes yes why am i crying ah no you know it’s it’s being used for
you know it’s it’s being used for
you know it’s it’s being used for something that’s greater than yourself I
something that’s greater than yourself I
something that’s greater than yourself I get that it’s overwhelming because it’s
get that it’s overwhelming because it’s
get that it’s overwhelming because it’s like I love what I do and uh
like I love what I do and uh
like I love what I do and uh I just appreciate the fact I like people
I just appreciate the fact I like people
I just appreciate the fact I like people that believed in me for so long that
that believed in me for so long that
that believed in me for so long that then I could make it to this point to
then I could make it to this point to
then I could make it to this point to feel to feel that really no bureaucracy
feel to feel that really no bureaucracy
feel to feel that really no bureaucracy here everyone has a voice I encourage
here everyone has a voice I encourage
here everyone has a voice I encourage people to be creative and inspired no
people to be creative and inspired no
people to be creative and inspired no matter what position you’re in here
matter what position you’re in here
matter what position you’re in here everyone has an equal playing field in
everyone has an equal playing field in
everyone has an equal playing field in making this company the best company it
making this company the best company it
making this company the best company it can be so whether it’s someone in our
can be so whether it’s someone in our
can be so whether it’s someone in our warehouse who isn’t a fantastic artist
warehouse who isn’t a fantastic artist
warehouse who isn’t a fantastic artist and he brings his art to some of our
and he brings his art to some of our
and he brings his art to some of our customers by spending you know he’s
customers by spending you know he’s
customers by spending you know he’s spent 12 hours
spent 12 hours
spent 12 hours this one employee of ours Dylan is a
this one employee of ours Dylan is a
this one employee of ours Dylan is a rock star and he spent 12 hours
rock star and he spent 12 hours
rock star and he spent 12 hours customizing a box a month for one of our
customizing a box a month for one of our
customizing a box a month for one of our customers whether he’s doing a dinosaur
customers whether he’s doing a dinosaur
customers whether he’s doing a dinosaur a robot whatever it is it’s just we want
a robot whatever it is it’s just we want
a robot whatever it is it’s just we want to bring delight and happiness to people
to bring delight and happiness to people
to bring delight and happiness to people outside our customers but also inside so
outside our customers but also inside so
outside our customers but also inside so we do whatever we can we have karaoke
we do whatever we can we have karaoke
we do whatever we can we have karaoke nights
nights
nights we have what you what do you think would
we have what you what do you think would
we have what you what do you think would be the best thing in the whole world
be the best thing in the whole world
be the best thing in the whole world that you would want this company to do
that you would want this company to do
that you would want this company to do days which is every day but and you know
days which is every day but and you know
days which is every day but and you know I’m an actor so I really approach it
I’m an actor so I really approach it
I’m an actor so I really approach it from like a more playful creative kind
from like a more playful creative kind
from like a more playful creative kind of mentality and I really want people to
of mentality and I really want people to
of mentality and I really want people to be inspired and have fun and and I want
be inspired and have fun and and I want
be inspired and have fun and and I want them to really challenge themselves to
them to really challenge themselves to
them to really challenge themselves to push the limits I see the company as a
push the limits I see the company as a
push the limits I see the company as a part of my family and I guess I see our
part of my family and I guess I see our
part of my family and I guess I see our cars like my children didn’t want me I
cars like my children didn’t want me I
cars like my children didn’t want me I have their two sons cello very very very
have their two sons cello very very very
have their two sons cello very very very much but also the cars are my babies
much but also the cars are my babies
much but also the cars are my babies somehow I really care a lot about
it’s like a part of myself somehow I
it’s like a part of myself somehow I don’t I don’t separate my being from the
don’t I don’t separate my being from the
don’t I don’t separate my being from the company or the cars were really coming
company or the cars were really coming
company or the cars were really coming together it’s my life I don’t see my
together it’s my life I don’t see my
together it’s my life I don’t see my work as work I don’t see that’s just who
work as work I don’t see that’s just who
work as work I don’t see that’s just who I am what I do be willing to experiment
I am what I do be willing to experiment
I am what I do be willing to experiment and fail you know a lot of people go
and fail you know a lot of people go
and fail you know a lot of people go into business in there they’re looking
into business in there they’re looking
into business in there they’re looking to never make any mistakes that’s not
to never make any mistakes that’s not
to never make any mistakes that’s not the way to succeed you have to be
the way to succeed you have to be
the way to succeed you have to be willing to try things experiment ask a
willing to try things experiment ask a
willing to try things experiment ask a lot of questions don’t be stuck on any
lot of questions don’t be stuck on any
lot of questions don’t be stuck on any one position and you know most
one position and you know most
one position and you know most importantly to listen and look for
importantly to listen and look for
importantly to listen and look for breakthroughs and you know ideas that
breakthroughs and you know ideas that
breakthroughs and you know ideas that haven’t been haven’t been out there
haven’t been haven’t been out there
haven’t been haven’t been out there given a time Turner I would tell my 21
given a time Turner I would tell my 21
given a time Turner I would tell my 21 year old self that personal happiness
year old self that personal happiness
year old self that personal happiness lies in knowing that life is not a
lies in knowing that life is not a
lies in knowing that life is not a checklist of acquisition or achievement
checklist of acquisition or achievement
checklist of acquisition or achievement your qualifications your CV are not your
your qualifications your CV are not your
your qualifications your CV are not your life though you will meet many people of
life though you will meet many people of
life though you will meet many people of my age and older who confuse the two
my age and older who confuse the two
my age and older who confuse the two life is difficult and complicated and
life is difficult and complicated and
life is difficult and complicated and beyond anyone’s total control and the
beyond anyone’s total control and the
beyond anyone’s total control and the humility to know that will enable you to
humility to know that will enable you to
humility to know that will enable you to survive its vicissitudes Graeme should
survive its vicissitudes Graeme should
survive its vicissitudes Graeme should also be known as a preservation society
also be known as a preservation society
also be known as a preservation society we don’t get recognized for our
we don’t get recognized for our
we don’t get recognized for our expensive our videos our we don’t get
expensive our videos our we don’t get
expensive our videos our we don’t get recognized for you know the superficial
recognized for you know the superficial
recognized for you know the superficial aspects and all the other ancillary
aspects and all the other ancillary
aspects and all the other ancillary things that come along with being in
things that come along with being in
things that come along with being in this business you recognize for the
this business you recognize for the
this business you recognize for the first and foremost important thing and
first and foremost important thing and
first and foremost important thing and that’s the music and I’m just so
that’s the music and I’m just so
that’s the music and I’m just so incredibly humbled and honored and
incredibly humbled and honored and
incredibly humbled and honored and appreciative to be a part of you know
appreciative to be a part of you know
appreciative to be a part of you know this year’s consideration on any level
this year’s consideration on any level
this year’s consideration on any level and to even be doing it’s been interview
and to even be doing it’s been interview
and to even be doing it’s been interview because as I often say I could be just
because as I often say I could be just
because as I often say I could be just back home in my room with with the demo
back home in my room with with the demo
back home in my room with with the demo or not could be even worse no music at
or not could be even worse no music at
or not could be even worse no music at all and just a bunch of ideas that I
all and just a bunch of ideas that I
all and just a bunch of ideas that I could be frustrated to get out but with
could be frustrated to get out but with
could be frustrated to get out but with no outlet but instead it’s the complete
no outlet but instead it’s the complete
no outlet but instead it’s the complete opposite in fact I’m doing what I love
opposite in fact I’m doing what I love
opposite in fact I’m doing what I love to do it well I was 12 so I didn’t
to do it well I was 12 so I didn’t
to do it well I was 12 so I didn’t really have any idea of anything other
really have any idea of anything other
really have any idea of anything other than what I was doing and I you know I
than what I was doing and I you know I
than what I was doing and I you know I just hustled and I tried to be
just hustled and I tried to be
just hustled and I tried to be professional and tried to learn from my
professional and tried to learn from my
professional and tried to learn from my mistakes and just try to stay two steps
mistakes and just try to stay two steps
mistakes and just try to stay two steps ahead of everyone and get those jobs did
ahead of everyone and get those jobs did
ahead of everyone and get those jobs did you know that at that age that this is
you know that at that age that this is
you know that at that age that this is what you want to do for the rest of your
what you want to do for the rest of your
what you want to do for the rest of your life because a lot of people will get
life because a lot of people will get
life because a lot of people will get these jobs when they’re young and they
these jobs when they’re young and they
these jobs when they’re young and they think okay this is good for high school
think okay this is good for high school
think okay this is good for high school or whatever but when did you make that
or whatever but when did you make that
or whatever but when did you make that decision this is going to be a life
decision this is going to be a life
decision this is going to be a life angel because I didn’t want to be a
angel because I didn’t want to be a
angel because I didn’t want to be a struggling professional in anything my
struggling professional in anything my
struggling professional in anything my parents you know financially they didn’t
parents you know financially they didn’t
parents you know financially they didn’t have a lot and they struggled a lot and
have a lot and they struggled a lot and
have a lot and they struggled a lot and so I just wanted to make sure that I was
so I just wanted to make sure that I was
so I just wanted to make sure that I was gonna be set and I wasn’t gonna struggle
gonna be set and I wasn’t gonna struggle
gonna be set and I wasn’t gonna struggle and when I got Dark Angel that was like
and when I got Dark Angel that was like
and when I got Dark Angel that was like okay maybe that I can do this for a
okay maybe that I can do this for a
okay maybe that I can do this for a living and and maybe it could be a real
living and and maybe it could be a real
living and and maybe it could be a real career for me I think it’s one of our
career for me I think it’s one of our
career for me I think it’s one of our strengths I mean there are strengths of
strengths I mean there are strengths of
strengths I mean there are strengths of being a big car corporation with all the
being a big car corporation with all the
being a big car corporation with all the resources you have at hand but there are
resources you have at hand but there are
resources you have at hand but there are also strengths for a small founder
also strengths for a small founder
also strengths for a small founder driven sports car company that we have
driven sports car company that we have
driven sports car company that we have to utilize to compensate for the lack of
to utilize to compensate for the lack of
to utilize to compensate for the lack of size as a business grows the natural
size as a business grows the natural
size as a business grows the natural tendency would be to take fewer risks
tendency would be to take fewer risks
tendency would be to take fewer risks and to be cautious and they have KATUSA
and to be cautious and they have KATUSA
and to be cautious and they have KATUSA plans but in a business that’s changing
plans but in a business that’s changing
plans but in a business that’s changing very quickly or one that you want to
very quickly or one that you want to
very quickly or one that you want to grow you actually need to be explicit
grow you actually need to be explicit
grow you actually need to be explicit about accepting risk one of the people
about accepting risk one of the people
about accepting risk one of the people who work with me kind of describes it
who work with me kind of describes it
who work with me kind of describes it this way that you know I was sort of
this way that you know I was sort of
this way that you know I was sort of encouraging this person hey you know
encouraging this person hey you know
encouraging this person hey you know let’s try this when we do this how about
let’s try this when we do this how about
let’s try this when we do this how about this and some point he kind of came back
this and some point he kind of came back
this and some point he kind of came back and said so what you’re telling me is
and said so what you’re telling me is
and said so what you’re telling me is you want me to try to do 10 things and
you want me to try to do 10 things and
you want me to try to do 10 things and if I only get eight of them you know
if I only get eight of them you know
if I only get eight of them you know you’ll be okay with that yeah you know
you’ll be okay with that yeah you know
you’ll be okay with that yeah you know if I don’t get all you know all ten
if I don’t get all you know all ten
if I don’t get all you know all ten versus you know having five things and
versus you know having five things and
versus you know having five things and doing all five perfectly that’s exactly
doing all five perfectly that’s exactly
doing all five perfectly that’s exactly right
right
right you know
you know
you know you know we want to accept some
you know we want to accept some
you know we want to accept some experiments I often get asked by younger
experiments I often get asked by younger
experiments I often get asked by younger readers what I would advise if you want
readers what I would advise if you want
readers what I would advise if you want to be a writer this is the way I did it
to be a writer this is the way I did it
to be a writer this is the way I did it so that’s the only advice I can give
so that’s the only advice I can give
so that’s the only advice I can give you’ve got to read as much as you
you’ve got to read as much as you
you’ve got to read as much as you possibly can because that’s the best way
possibly can because that’s the best way
possibly can because that’s the best way to recognize good writing and to learn
to recognize good writing and to learn
to recognize good writing and to learn what makes bad writing and those are
what makes bad writing and those are
what makes bad writing and those are very good things you’ll probably go
very good things you’ll probably go
very good things you’ll probably go through a phase where you imitate your
through a phase where you imitate your
through a phase where you imitate your favorite writers that’s perfectly okay
favorite writers that’s perfectly okay
favorite writers that’s perfectly okay that’s another learning process you
that’s another learning process you
that’s another learning process you resign yourself to writing lots and lots
resign yourself to writing lots and lots
resign yourself to writing lots and lots of rubbish you just got to write that
of rubbish you just got to write that
of rubbish you just got to write that out of your system and sooner or later
out of your system and sooner or later
out of your system and sooner or later you’ll hit what you know you really
you’ll hit what you know you really
you’ll hit what you know you really should be doing and what is your genre
should be doing and what is your genre
should be doing and what is your genre and perseverance you’ve got to persevere
and perseverance you’ve got to persevere
and perseverance you’ve got to persevere because it is a career with a lot of
because it is a career with a lot of
because it is a career with a lot of knock backs but the rewards are huge I
knock backs but the rewards are huge I
knock backs but the rewards are huge I don’t mean in the sense that if that’s
don’t mean in the sense that if that’s
don’t mean in the sense that if that’s what you really want to do to be able to
what you really want to do to be able to
what you really want to do to be able to do it lifelong is the best thing in the
do it lifelong is the best thing in the
do it lifelong is the best thing in the world very rewarding but it’s not a
world very rewarding but it’s not a
world very rewarding but it’s not a career for people who are easily
career for people who are easily
career for people who are easily discouraged that’s for sure
discouraged that’s for sure
discouraged that’s for sure and to their parents don’t tell them
and to their parents don’t tell them
and to their parents don’t tell them it’s unrealistic never to never say that
it’s unrealistic never to never say that
it’s unrealistic never to never say that because even if they’re not published
because even if they’re not published
because even if they’re not published writing well
writing well
writing well writing is the passion of my life so
writing is the passion of my life so
writing is the passion of my life so it’s an important thing to do you have
it’s an important thing to do you have
it’s an important thing to do you have to be sort of open and I’m not sure that
to be sort of open and I’m not sure that
to be sort of open and I’m not sure that you know it’s cool to be like super open
you know it’s cool to be like super open
you know it’s cool to be like super open minded you know and then when you are or
minded you know and then when you are or
minded you know and then when you are or when you see people that are everyone
when you see people that are everyone
when you see people that are everyone like rolls around like you know coining
like rolls around like you know coining
like rolls around like you know coining them geniuses and really all it is is
them geniuses and really all it is is
them geniuses and really all it is is just like being open to other things in
just like being open to other things in
just like being open to other things in the world and I guess that’s it I mean
the world and I guess that’s it I mean
the world and I guess that’s it I mean because I didn’t I didn’t plan these
because I didn’t I didn’t plan these
because I didn’t I didn’t plan these things I mean now you know in the last
things I mean now you know in the last
things I mean now you know in the last few years when I started to catch on and
few years when I started to catch on and
few years when I started to catch on and started to make sense I’m like okay this
started to make sense I’m like okay this
started to make sense I’m like okay this is how it goes you sort of set out these
is how it goes you sort of set out these
is how it goes you sort of set out these goals and then you have long-term goals
goals and then you have long-term goals
goals and then you have long-term goals and then you have short-term goals and
and then you have short-term goals and
and then you have short-term goals and somewhere within you know you find your
somewhere within you know you find your
somewhere within you know you find your hobbies and then you find the things
hobbies and then you find the things
hobbies and then you find the things that you are interested in
that you are interested in
that you are interested in which are two separate things because
which are two separate things because
which are two separate things because what your what your hobbies are which
what your what your hobbies are which
what your what your hobbies are which you naturally and readily go to and what
you naturally and readily go to and what
you naturally and readily go to and what you’re interested in are the things that
you’re interested in are the things that
you’re interested in are the things that you don’t mind studying a little more
you don’t mind studying a little more
you don’t mind studying a little more and researching a little more than you
and researching a little more than you
and researching a little more than you would anything else and somewhere at the
would anything else and somewhere at the
would anything else and somewhere at the 50-yard line is what you should be doing
50-yard line is what you should be doing
50-yard line is what you should be doing with your life I was lucky enough to
with your life I was lucky enough to
with your life I was lucky enough to stumble across that I look at every
stumble across that I look at every
stumble across that I look at every opportunity as something it cements the
opportunity as something it cements the
opportunity as something it cements the next block in your sidewalk it’s just
next block in your sidewalk it’s just
next block in your sidewalk it’s just important that you know don’t look over
important that you know don’t look over
important that you know don’t look over your shoulder every five minutes if
your shoulder every five minutes if
your shoulder every five minutes if anything just continue to stand on your
anything just continue to stand on your
anything just continue to stand on your tippy-toes to see how far you can see
tippy-toes to see how far you can see
tippy-toes to see how far you can see what’s in the horizon being intuitive
what’s in the horizon being intuitive
what’s in the horizon being intuitive and then surround yourself with really
and then surround yourself with really
and then surround yourself with really smart business people that can support
smart business people that can support
smart business people that can support your weaknesses know what they are I
your weaknesses know what they are I
your weaknesses know what they are I know I don’t know how to create an
know I don’t know how to create an
know I don’t know how to create an e-commerce platform I’m I’m well aware
e-commerce platform I’m I’m well aware
e-commerce platform I’m I’m well aware so I surrounded myself with people who
so I surrounded myself with people who
so I surrounded myself with people who can’t and who do do that and then as far
can’t and who do do that and then as far
can’t and who do do that and then as far as mentors go
as mentors go
as mentors go countless I really I was not shy about
countless I really I was not shy about
countless I really I was not shy about making phone calls to many people I’ve
making phone calls to many people I’ve
making phone calls to many people I’ve been fortunate enough to know people
been fortunate enough to know people
been fortunate enough to know people like Tory Burch and Diane Von
like Tory Burch and Diane Von
like Tory Burch and Diane Von Furstenburg and they you know got lots
Furstenburg and they you know got lots
Furstenburg and they you know got lots of emails and phone calls for me along
of emails and phone calls for me along
of emails and phone calls for me along the way with tears in my eyes say I
the way with tears in my eyes say I
the way with tears in my eyes say I don’t know if this is possible why is
don’t know if this is possible why is
don’t know if this is possible why is everyone telling me no what do I do
everyone telling me no what do I do
everyone telling me no what do I do what does they even mean to go to to get
what does they even mean to go to to get
what does they even mean to go to to get venture cow what is venture capital
venture cow what is venture capital
venture cow what is venture capital what’s a board like I just didn’t know
what’s a board like I just didn’t know
what’s a board like I just didn’t know all these business terms and so they
all these business terms and so they
all these business terms and so they they helped me understand it so of
they helped me understand it so of
they helped me understand it so of course we heard that all the big brands
course we heard that all the big brands
course we heard that all the big brands in the industry we’re creating their
in the industry we’re creating their
in the industry we’re creating their next level super hyper car hybrid cars
next level super hyper car hybrid cars
next level super hyper car hybrid cars and we were not sure what they were
and we were not sure what they were
and we were not sure what they were coming out with we were assuming they
coming out with we were assuming they
coming out with we were assuming they want to trump our car the Pagani the
want to trump our car the Pagani the
want to trump our car the Pagani the Bugatti in every aspect
Bugatti in every aspect
Bugatti in every aspect at simultaneously we started developing
at simultaneously we started developing
at simultaneously we started developing the one-to-one program so we we want to
the one-to-one program so we we want to
the one-to-one program so we we want to make sure we overshot what we already
make sure we overshot what we already
make sure we overshot what we already did by quite a margin and maybe we we
did by quite a margin and maybe we we
did by quite a margin and maybe we we brought it a little bit higher than we
brought it a little bit higher than we
brought it a little bit higher than we needed to we will see but I think it
needed to we will see but I think it
needed to we will see but I think it will compare quite favorably to these
will compare quite favorably to these
will compare quite favorably to these new hybrid hyper cars but when it comes
new hybrid hyper cars but when it comes
new hybrid hyper cars but when it comes to us competing with the big boys I
to us competing with the big boys I
to us competing with the big boys I think that’s what we’ve always been
think that’s what we’ve always been
think that’s what we’ve always been doing so that’s nothing new it’s really
doing so that’s nothing new it’s really
doing so that’s nothing new it’s really a David against Goliath kind of scenario
a David against Goliath kind of scenario
a David against Goliath kind of scenario that we’re pretty used to and and are
that we’re pretty used to and and are
that we’re pretty used to and and are fine with them and enjoy at the same
fine with them and enjoy at the same
fine with them and enjoy at the same time I would say if you just dissect the
time I would say if you just dissect the
time I would say if you just dissect the the IT sector look at the whole thing
the IT sector look at the whole thing
the IT sector look at the whole thing you’ve got roughly three three and a
you’ve got roughly three three and a
you’ve got roughly three three and a half trillion dollar industry and there
half trillion dollar industry and there
half trillion dollar industry and there are about ten companies that have more
are about ten companies that have more
are about ten companies that have more than 1% of the 3 trillion we have 2% but
than 1% of the 3 trillion we have 2% but
than 1% of the 3 trillion we have 2% but nobody has like more than 5 or 6% so
nobody has like more than 5 or 6% so
nobody has like more than 5 or 6% so it’s a it’s a actually quite fragmented
it’s a it’s a actually quite fragmented
it’s a it’s a actually quite fragmented space so we work extensively with
space so we work extensively with
space so we work extensively with partners across the ecosystem and it’s a
partners across the ecosystem and it’s a
partners across the ecosystem and it’s a big part of how we evolve rapidly go
big part of how we evolve rapidly go
big part of how we evolve rapidly go quickly reach new customers gain access
quickly reach new customers gain access
quickly reach new customers gain access to the latest you know ingredient
to the latest you know ingredient
to the latest you know ingredient technologies whether it’s in
technologies whether it’s in
technologies whether it’s in semiconductors for software ingredients
semiconductors for software ingredients
semiconductors for software ingredients and so the partnerships and alliances
and so the partnerships and alliances
and so the partnerships and alliances are incredibly important part of how we
are incredibly important part of how we
are incredibly important part of how we grow always always always wanted to be a
grow always always always wanted to be a
grow always always always wanted to be a writer and obviously if you want to be a
writer and obviously if you want to be a
writer and obviously if you want to be a writer you want to your dream of
writer you want to your dream of
writer you want to your dream of supporting yourself through writing def
supporting yourself through writing def
supporting yourself through writing def but it is a bit of both because I was
but it is a bit of both because I was
but it is a bit of both because I was very much aware that children’s books
very much aware that children’s books
very much aware that children’s books you do not the the possibility of
you do not the the possibility of
you do not the the possibility of supporting yourself solely by writing
supporting yourself solely by writing
supporting yourself solely by writing children’s books is slim that’s that’s
children’s books is slim that’s that’s
children’s books is slim that’s that’s the reality of it which I was fully
the reality of it which I was fully
the reality of it which I was fully aware of that so in that sense this has
aware of that so in that sense this has
aware of that so in that sense this has all come as a huge enormous shock
all come as a huge enormous shock
all come as a huge enormous shock I’m delighted because I always wanted to
I’m delighted because I always wanted to
I’m delighted because I always wanted to write and always have written but my
write and always have written but my
write and always have written but my realistic side had not allowed me to
realistic side had not allowed me to
realistic side had not allowed me to dream of half of what’s not with me
dream of half of what’s not with me
dream of half of what’s not with me truthfully when you say that you come
truthfully when you say that you come
truthfully when you say that you come from nothing you’re saying you’re saying
from nothing you’re saying you’re saying
from nothing you’re saying you’re saying I come from nothing like I you know I
I come from nothing like I you know I
I come from nothing like I you know I nothing
nothing
nothing do you know what nothing is nothing is a
do you know what nothing is nothing is a
do you know what nothing is nothing is a void
void
void nothing is deep space with no stars
nothing is deep space with no stars
nothing is deep space with no stars nothing is it’s not possible for you to
nothing is it’s not possible for you to
nothing is it’s not possible for you to exist in nothing so there’s no such
exist in nothing so there’s no such
exist in nothing so there’s no such thing as nothing
thing as nothing
thing as nothing it’s all relative so when you say you
it’s all relative so when you say you
it’s all relative so when you say you know it’s explained this to you know an
know it’s explained this to you know an
know it’s explained this to you know an old friend the other day who was saying
old friend the other day who was saying
old friend the other day who was saying you know I have it so hard it’s so tough
you know I have it so hard it’s so tough
you know I have it so hard it’s so tough and it’s so crazy and you know I don’t
and it’s so crazy and you know I don’t
and it’s so crazy and you know I don’t have anything whoa
have anything whoa
have anything whoa sure you do you have the same things
sure you do you have the same things
sure you do you have the same things that Bill Gates has because just like
that Bill Gates has because just like
that Bill Gates has because just like him when he dies you know what you’re
him when he dies you know what you’re
him when he dies you know what you’re gonna take with you
gonna take with you
gonna take with you that’s exactly right so while the
that’s exactly right so while the
that’s exactly right so while the apartment may smell funny while there
apartment may smell funny while there
apartment may smell funny while there may be pests and rodents because that’s
may be pests and rodents because that’s
may be pests and rodents because that’s what people generally relate to nothing
what people generally relate to nothing
what people generally relate to nothing right come from nothing and the car is a
right come from nothing and the car is a
right come from nothing and the car is a Honda if there is car or there’s bus
Honda if there is car or there’s bus
Honda if there is car or there’s bus tickets or on a train train and free
tickets or on a train train and free
tickets or on a train train and free lunch nothing right it’s not true
lunch nothing right it’s not true
lunch nothing right it’s not true imagine the people who live out in
imagine the people who live out in
imagine the people who live out in remote villages that have never heard of
remote villages that have never heard of
remote villages that have never heard of the iPod but they’re happy and they
the iPod but they’re happy and they
the iPod but they’re happy and they would argue with you when you tell them
would argue with you when you tell them
would argue with you when you tell them that they have nothing nothing is a
that they have nothing nothing is a
that they have nothing nothing is a perception so if your reality is is
perception so if your reality is is
perception so if your reality is is merely just your perception and a
merely just your perception and a
merely just your perception and a perspective these things are
perspective these things are
perspective these things are interchangeable so first you need to
interchangeable so first you need to
interchangeable so first you need to when you say you come from nothing you
when you say you come from nothing you
when you say you come from nothing you should probably reevaluate that and
should probably reevaluate that and
should probably reevaluate that and think about it because if you’re not
think about it because if you’re not
think about it because if you’re not cancer-stricken and you don’t have aids
cancer-stricken and you don’t have aids
cancer-stricken and you don’t have aids and you have your legs and your fingers
and you have your legs and your fingers
and you have your legs and your fingers I’d say you have a bigger chance that
I’d say you have a bigger chance that
I’d say you have a bigger chance that some of you have a huge advantage over
some of you have a huge advantage over
some of you have a huge advantage over people who are amputees who are really
people who are amputees who are really
people who are amputees who are really doing good at night and people who have
doing good at night and people who have
doing good at night and people who have had aids for 10 years who are really
had aids for 10 years who are really
had aids for 10 years who are really succeeding and people who have cancer
succeeding and people who have cancer
succeeding and people who have cancer that are fighting every day but still
that are fighting every day but still
that are fighting every day but still they are working at the things that they
they are working at the things that they
they are working at the things that they love to do in life I would say you have
love to do in life I would say you have
love to do in life I would say you have a little bit more than what you thought
a little bit more than what you thought
a little bit more than what you thought was nothing I needed people telling me
was nothing I needed people telling me
was nothing I needed people telling me no I needed people to not get it and
no I needed people to not get it and
no I needed people to not get it and look at me cross-eyed for me to really
look at me cross-eyed for me to really
look at me cross-eyed for me to really figure out exactly what I was
figure out exactly what I was
figure out exactly what I was do and how I was gonna do it it’s
do and how I was gonna do it it’s
do and how I was gonna do it it’s something I had to learn as a woman in
something I had to learn as a woman in
something I had to learn as a woman in business is a to ask for help
business is a to ask for help
business is a to ask for help and to not be afraid of criticism and
and to not be afraid of criticism and
and to not be afraid of criticism and and when you don’t know what to do to be
and when you don’t know what to do to be
and when you don’t know what to do to be okay with not knowing but learning and
okay with not knowing but learning and
okay with not knowing but learning and also to not be defined by your mistakes
also to not be defined by your mistakes
also to not be defined by your mistakes there’s challenges there’s roadblocks
there’s challenges there’s roadblocks
there’s challenges there’s roadblocks there’s mountains and you just have to
there’s mountains and you just have to
there’s mountains and you just have to figure it out you just have to be
figure it out you just have to be
figure it out you just have to be malleable you have to surround yourself
malleable you have to surround yourself
malleable you have to surround yourself with really smart people and I didn’t
with really smart people and I didn’t
with really smart people and I didn’t think I was smart for a really long time
think I was smart for a really long time
think I was smart for a really long time do you think you’re smart now you know
do you think you’re smart now you know
do you think you’re smart now you know I’m not the smartest but when I try so
I’m not the smartest but when I try so
I’m not the smartest but when I try so the motivation to create the one to one
the motivation to create the one to one
the motivation to create the one to one even though we already had a superbly
even though we already had a superbly
even though we already had a superbly fast car that also was good for track
fast car that also was good for track
fast car that also was good for track use was that some of our customers
use was that some of our customers
use was that some of our customers really wanted a more of a cup car GT car
really wanted a more of a cup car GT car
really wanted a more of a cup car GT car just specifically developed for the
just specifically developed for the
just specifically developed for the track but they also came with a demand
track but they also came with a demand
track but they also came with a demand that you should have full road usability
that you should have full road usability
that you should have full road usability and full homologation and that was a big
and full homologation and that was a big
and full homologation and that was a big bit of a challenge because what we ended
bit of a challenge because what we ended
bit of a challenge because what we ended up building was more or less a car that
up building was more or less a car that
up building was more or less a car that looks and feels like a GT one car on the
looks and feels like a GT one car on the
looks and feels like a GT one car on the track but then you push the button it
track but then you push the button it
track but then you push the button it races up and you have all the creature
races up and you have all the creature
races up and you have all the creature comforts air conditioning the satellite
comforts air conditioning the satellite
comforts air conditioning the satellite navigation Bluetooth telephone air
navigation Bluetooth telephone air
navigation Bluetooth telephone air conditioning whatever that our normal
conditioning whatever that our normal
conditioning whatever that our normal cars have but we have to say wait and we
cars have but we have to say wait and we
cars have but we have to say wait and we had to have more downforce we had to
had to have more downforce we had to
had to have more downforce we had to have a stiffer chassis setting when
have a stiffer chassis setting when
have a stiffer chassis setting when needed on the track and also lighter
needed on the track and also lighter
needed on the track and also lighter weight so yeah that was that was the
weight so yeah that was that was the
weight so yeah that was that was the motivation and that was the challenge if
motivation and that was the challenge if
motivation and that was the challenge if you really don’t know you know what it
you really don’t know you know what it
you really don’t know you know what it means to be an entrepreneur you know
means to be an entrepreneur you know
means to be an entrepreneur you know maybe art one you know so I think
maybe art one you know so I think
maybe art one you know so I think there’s a bit of kind of self initiative
there’s a bit of kind of self initiative
there’s a bit of kind of self initiative and self-starter you know that it is
and self-starter you know that it is
and self-starter you know that it is incredibly important part of
incredibly important part of
incredibly important part of entrepreneurship I mean no one can sort
entrepreneurship I mean no one can sort
entrepreneurship I mean no one can sort of tell you how to do it you have to
of tell you how to do it you have to
of tell you how to do it you have to sort of have an instinctual you know
sort of have an instinctual you know
sort of have an instinctual you know feeling or an idea about about something
feeling or an idea about about something
feeling or an idea about about something and you’ve got to be passionate about
and you’ve got to be passionate about
and you’ve got to be passionate about them and I think people that look for
them and I think people that look for
them and I think people that look for great ideas to make money you know
great ideas to make money you know
great ideas to make money you know aren’t nearly as successful as those who
aren’t nearly as successful as those who
aren’t nearly as successful as those who say okay what I really love to do what
say okay what I really love to do what
say okay what I really love to do what am I excited about what I knew something
am I excited about what I knew something
am I excited about what I knew something about if you choose to use your status
about if you choose to use your status
about if you choose to use your status and influence to raise your voice on
and influence to raise your voice on
and influence to raise your voice on behalf of those who have no voice if you
behalf of those who have no voice if you
behalf of those who have no voice if you choose to identify not only with the
choose to identify not only with the
choose to identify not only with the powerful but with the powerless if you
powerful but with the powerless if you
powerful but with the powerless if you retain the ability to imagine yourself
retain the ability to imagine yourself
retain the ability to imagine yourself into the lives of those who do not have
into the lives of those who do not have
into the lives of those who do not have your advantages then it will not only be
your advantages then it will not only be
your advantages then it will not only be your proud families who celebrate your
your proud families who celebrate your
your proud families who celebrate your existence but thousands and millions of
existence but thousands and millions of
existence but thousands and millions of people whose reality you have helped
people whose reality you have helped
people whose reality you have helped change we do not need magic to transform
change we do not need magic to transform
change we do not need magic to transform our world we carry all the power we need
our world we carry all the power we need
our world we carry all the power we need inside ourselves already we have the
inside ourselves already we have the
inside ourselves already we have the power to imagine better how many times
power to imagine better how many times
power to imagine better how many times of you guys you know inist you in a
of you guys you know inist you in a
of you guys you know inist you in a situation of need a moment of need you
situation of need a moment of need you
situation of need a moment of need you go you know what I need I need a job
go you know what I need I need a job
go you know what I need I need a job right and you blow it off and in three
right and you blow it off and in three
right and you blow it off and in three years later there’s a guy you know on an
years later there’s a guy you know on an
years later there’s a guy you know on an infomercial describing exactly your idea
infomercial describing exactly your idea
infomercial describing exactly your idea and he’s showing you how great your
and he’s showing you how great your
and he’s showing you how great your product works you have to be unafraid to
product works you have to be unafraid to
product works you have to be unafraid to listen and unafraid to think that’s
listen and unafraid to think that’s
listen and unafraid to think that’s something that you have is a good idea
something that you have is a good idea
something that you have is a good idea now you also can’t believe in it so much
now you also can’t believe in it so much
now you also can’t believe in it so much that you that you have deaf ears toward
that you that you have deaf ears toward
that you that you have deaf ears toward like reason and reality
like reason and reality
like reason and reality because you can have the most brilliant
because you can have the most brilliant
because you can have the most brilliant idea in the world but you got a bet on
idea in the world but you got a bet on
idea in the world but you got a bet on yourself you can’t think that like that
yourself you can’t think that like that
yourself you can’t think that like that one idea and the way that you think is
one idea and the way that you think is
one idea and the way that you think is supposed to happen is the only way that
supposed to happen is the only way that
supposed to happen is the only way that it can happen you know don’t wait for
it can happen you know don’t wait for
it can happen you know don’t wait for the stars to Amaya reach up and
the stars to Amaya reach up and
the stars to Amaya reach up and rearrange them the way you want create
rearrange them the way you want create
rearrange them the way you want create your own constellation I say that all
your own constellation I say that all
your own constellation I say that all the time you just have to be smart
the time you just have to be smart
the time you just have to be smart enough to know that like you know
enough to know that like you know
enough to know that like you know there’s so many ways that like things
there’s so many ways that like things
there’s so many ways that like things can turn out you know and there’s so
can turn out you know and there’s so
can turn out you know and there’s so many people in their lives that man if I
many people in their lives that man if I
many people in their lives that man if I would have just made that left turn if I
would have just made that left turn if I
would have just made that left turn if I would have just stayed in the house five
would have just stayed in the house five
would have just stayed in the house five more minutes or whatever like what it
more minutes or whatever like what it
more minutes or whatever like what it could have shut up if we would bet on
could have shut up if we would bet on
could have shut up if we would bet on ourselves but at the same time taking
ourselves but at the same time taking
ourselves but at the same time taking consideration what this moment will mean
consideration what this moment will mean
consideration what this moment will mean to us 10 years from now it could be
to us 10 years from now it could be
to us 10 years from now it could be different but listen I haven’t made all
different but listen I haven’t made all
different but listen I haven’t made all the best decisions in the world either I
the best decisions in the world either I
the best decisions in the world either I definitely fell on my ass
definitely fell on my ass
definitely fell on my ass a million times but I learned on my way
a million times but I learned on my way
a million times but I learned on my way down and I definitely take it in stride
down and I definitely take it in stride
down and I definitely take it in stride getting back up I had this idea on how a
getting back up I had this idea on how a
getting back up I had this idea on how a family brand can be built that was
family brand can be built that was
family brand can be built that was honest and convenient the thing that
honest and convenient the thing that
honest and convenient the thing that drove me was wanting the best and
drove me was wanting the best and
drove me was wanting the best and setting the bar really really high
setting the bar really really high
setting the bar really really high there’s always a way to do it better
there’s always a way to do it better
there’s always a way to do it better people looked at me like I was not you
people looked at me like I was not you
people looked at me like I was not you wanted to do all of this like it’s too
wanted to do all of this like it’s too
wanted to do all of this like it’s too big of an idea they’re like why don’t
big of an idea they’re like why don’t
big of an idea they’re like why don’t you just do an endorsement it would just
you just do an endorsement it would just
you just do an endorsement it would just be so much easier and it was about money
be so much easier and it was about money
be so much easier and it was about money for them and I was like what this isn’t
for them and I was like what this isn’t
for them and I was like what this isn’t about money for me I needed to do this
about money for me I needed to do this
about money for me I needed to do this for my daughter I need to do this for
for my daughter I need to do this for
for my daughter I need to do this for other families there was no way that I
other families there was no way that I
other families there was no way that I could give up until I gave it my all
yes I understand that but I will show
yes I understand that but I will show you that it is actually possible I get a
you that it is actually possible I get a
you that it is actually possible I get a lot of now feedback from people around
lot of now feedback from people around
lot of now feedback from people around to see this who are doing other things
to see this who are doing other things
to see this who are doing other things in other areas not only cards but I say
in other areas not only cards but I say
in other areas not only cards but I say since you could do that it anything must
since you could do that it anything must
since you could do that it anything must be possible so you made me believe in my
be possible so you made me believe in my
be possible so you made me believe in my dream and now I have done this as
dream and now I have done this as
dream and now I have done this as succeeded and kind of thank you whatever
succeeded and kind of thank you whatever
succeeded and kind of thank you whatever and that is so great because it actually
and that is so great because it actually
and that is so great because it actually proves that even hypercars can be very
proves that even hypercars can be very
proves that even hypercars can be very beneficial to society because it shows
beneficial to society because it shows
beneficial to society because it shows dreams are possible
dreams are possible
dreams are possible so
when we have had failures those have
when we have had failures those have ultimately resulted in some of the
ultimately resulted in some of the
ultimately resulted in some of the greatest successes we’ve ever had you
greatest successes we’ve ever had you
greatest successes we’ve ever had you talk about those particularly when
talk about those particularly when
talk about those particularly when someone comes to see you and they say
someone comes to see you and they say
someone comes to see you and they say yeah feeling really bad because this
yeah feeling really bad because this
yeah feeling really bad because this didn’t work out okay well let me tell
didn’t work out okay well let me tell
didn’t work out okay well let me tell you about some other things that didn’t
you about some other things that didn’t
you about some other things that didn’t work out that we learned a lot from and
work out that we learned a lot from and
work out that we learned a lot from and you know let’s pick ourselves back up
you know let’s pick ourselves back up
you know let’s pick ourselves back up and let’s figure out what what we what
and let’s figure out what what we what
and let’s figure out what what we what we learn from this and how we go apply
we learn from this and how we go apply
we learn from this and how we go apply that next time you know when you’re in
that next time you know when you’re in
that next time you know when you’re in the zone of doing things that no one’s
the zone of doing things that no one’s
the zone of doing things that no one’s ever done before if you’re only
ever done before if you’re only
ever done before if you’re only succeeding you’re not taking enough risk
succeeding you’re not taking enough risk
succeeding you’re not taking enough risk thank you so much for watching this
thank you so much for watching this
thank you so much for watching this episode of environment I love to know
episode of environment I love to know
episode of environment I love to know what you think if you want to leave a
what you think if you want to leave a
what you think if you want to leave a comment below thank you for watching go
comment below thank you for watching go
comment below thank you for watching go out and do something great today
out and do something great today
out and do something great today continue to believe and I’ll see you
continue to believe and I’ll see you
continue to believe and I’ll see you soon
”
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