today I want to talk about thinking bigger so it’s my book write a name a
bigger so it’s my book write a name a
bigger so it’s my book write a name a little bit frustrated I’m frustrated
little bit frustrated I’m frustrated
little bit frustrated I’m frustrated because I’m half an hour behind on my
because I’m half an hour behind on my
because I’m half an hour behind on my walk the whole food so going right my
walk the whole food so going right my
walk the whole food so going right my book because this morning I had a run-in
book because this morning I had a run-in
book because this morning I had a run-in with one of my mentees I’m part of this
with one of my mentees I’m part of this
with one of my mentees I’m part of this program through enterprise Toronto which
program through enterprise Toronto which
program through enterprise Toronto which helps connect young entrepreneurs with
helps connect young entrepreneurs with
helps connect young entrepreneurs with mentors and actually turned down a whole
mentors and actually turned down a whole
mentors and actually turned down a whole bunch of mentors sorry mentees because
bunch of mentors sorry mentees because
bunch of mentors sorry mentees because you know I love helping entrepreneurs I
you know I love helping entrepreneurs I
you know I love helping entrepreneurs I love giving back for you guys watching
love giving back for you guys watching
love giving back for you guys watching channel you know that’s true but what I
channel you know that’s true but what I
channel you know that’s true but what I where I spend my personal time my extra
where I spend my personal time my extra
where I spend my personal time my extra time you know if I’m going to be doing
time you know if I’m going to be doing
time you know if I’m going to be doing it mentoring somebody I want to make
it mentoring somebody I want to make
it mentoring somebody I want to make sure that we’re not just building a
sure that we’re not just building a
sure that we’re not just building a regular business that we’re not just you
regular business that we’re not just you
regular business that we’re not just you know giving something to help you earn
know giving something to help you earn
know giving something to help you earn an income but we’re doing something
an income but we’re doing something
an income but we’re doing something powerful to change the world right
powerful to change the world right
powerful to change the world right everything else I try to do at scale
everything else I try to do at scale
everything else I try to do at scale YouTube videos newsletters books that
YouTube videos newsletters books that
YouTube videos newsletters books that kind of stuff but man one-on-one time
kind of stuff but man one-on-one time
kind of stuff but man one-on-one time you got to know that’s a premium for me
you got to know that’s a premium for me
you got to know that’s a premium for me and we have to be doing something bigger
and we have to be doing something bigger
and we have to be doing something bigger that is going to change the world and I
that is going to change the world and I
that is going to change the world and I turned down a number of people had first
turned down a number of people had first
turned down a number of people had first means with them and you know great
means with them and you know great
means with them and you know great business ideas but just didn’t have the
business ideas but just didn’t have the
business ideas but just didn’t have the the drive to want to do something really
the drive to want to do something really
the drive to want to do something really huge you know motivated just by paying
huge you know motivated just by paying
huge you know motivated just by paying off their bills and making some money
off their bills and making some money
off their bills and making some money and that’s not what I’m interested in so
and that’s not what I’m interested in so
and that’s not what I’m interested in so I found these two guys that I’m
I found these two guys that I’m
I found these two guys that I’m connecting with and I’ve been getting
connecting with and I’ve been getting
connecting with and I’ve been getting increasingly frustrated by what they’ve
increasingly frustrated by what they’ve
increasingly frustrated by what they’ve been posting and i was looking at their
been posting and i was looking at their
been posting and i was looking at their twitter feed and just posting stuff that
twitter feed and just posting stuff that
twitter feed and just posting stuff that wasn’t related to their core message and
wasn’t related to their core message and
wasn’t related to their core message and i wrote to one of the founders today
i wrote to one of the founders today
i wrote to one of the founders today that’s what caused this whole lateness
that’s what caused this whole lateness
that’s what caused this whole lateness this morning and he was trying to
this morning and he was trying to
this morning and he was trying to basically just rank for search terms on
basically just rank for search terms on
basically just rank for search terms on twitter and guys that is not the game to
twitter and guys that is not the game to
twitter and guys that is not the game to play and i understand that you know that
play and i understand that you know that
play and i understand that you know that might be the training and conditioning
might be the training and conditioning
might be the training and conditioning that you you’ve been you grew up with
that you you’ve been you grew up with
that you you’ve been you grew up with with marketing 101 but just ranking for
with marketing 101 but just ranking for
with marketing 101 but just ranking for search is not going to help you because
search is not going to help you because
search is not going to help you because it has to be relevant and you have to
it has to be relevant and you have to
it has to be relevant and you have to have something that you stand for the
have something that you stand for the
have something that you stand for the people care about right brand should
people care about right brand should
people care about right brand should always be first brand should be always
always be first brand should be always
always be first brand should be always above search I’m not seeing ignore
above search I’m not seeing ignore
above search I’m not seeing ignore search I don’t send ignore hashtags but
search I don’t send ignore hashtags but
search I don’t send ignore hashtags but you don’t do that
you don’t do that
you don’t do that as a secondary thing to your brand what
as a secondary thing to your brand what
as a secondary thing to your brand what you staying for has to be the first
you staying for has to be the first
you staying for has to be the first thing and so I challenged them on it and
thing and so I challenged them on it and
thing and so I challenged them on it and he’s he felt like it was too big an idea
he’s he felt like it was too big an idea
he’s he felt like it was too big an idea in that he wasn’t sure how to explain it
in that he wasn’t sure how to explain it
in that he wasn’t sure how to explain it to people and brought up you know how
to people and brought up you know how
to people and brought up you know how much personal stuff do I share as part
much personal stuff do I share as part
much personal stuff do I share as part of my brand and brought up the
of my brand and brought up the
of my brand and brought up the chick-fil-a example where they came out
chick-fil-a example where they came out
chick-fil-a example where they came out against gay marriage is that this is
against gay marriage is that this is
against gay marriage is that this is really bad and first of all I agree
really bad and first of all I agree
really bad and first of all I agree right you know I I don’t think people
right you know I I don’t think people
right you know I I don’t think people should be against gay marriage I don’t
should be against gay marriage I don’t
should be against gay marriage I don’t get it but a lot I understand a lot of
get it but a lot I understand a lot of
get it but a lot I understand a lot of people do and you look at chick-fil-a
people do and you look at chick-fil-a
people do and you look at chick-fil-a and now this guy is not going to
and now this guy is not going to
and now this guy is not going to chick-fil-a anymore because of their
chick-fil-a anymore because of their
chick-fil-a anymore because of their stance but chick-fil-a has grown
stance but chick-fil-a has grown
stance but chick-fil-a has grown chick-fil-a takes these stains because
chick-fil-a takes these stains because
chick-fil-a takes these stains because they feel it’s important they don’t let
they feel it’s important they don’t let
they feel it’s important they don’t let people work on Sundays because they feel
people work on Sundays because they feel
people work on Sundays because they feel that’s important they lose it lose an
that’s important they lose it lose an
that’s important they lose it lose an insane amount of business because
insane amount of business because
insane amount of business because they’re closed on Sundays and they stand
they’re closed on Sundays and they stand
they’re closed on Sundays and they stand up against gay marriage for what they
up against gay marriage for what they
up against gay marriage for what they feel is the right thing to do and even
feel is the right thing to do and even
feel is the right thing to do and even though that alienates a lot of people it
though that alienates a lot of people it
though that alienates a lot of people it brings people to them and builds an
brings people to them and builds an
brings people to them and builds an insanely loyal audience right and
insanely loyal audience right and
insanely loyal audience right and they’ve grown in the bigger than KFC now
they’ve grown in the bigger than KFC now
they’ve grown in the bigger than KFC now and KFC’s International chick-fil-a is
and KFC’s International chick-fil-a is
and KFC’s International chick-fil-a is nowhere near as big we don’t even have
nowhere near as big we don’t even have
nowhere near as big we don’t even have them in Canada I don’t believe but
them in Canada I don’t believe but
them in Canada I don’t believe but there’s tons of KFC so how do they do
there’s tons of KFC so how do they do
there’s tons of KFC so how do they do that because they stand for something
that because they stand for something
that because they stand for something right because they’re different and so
right because they’re different and so
right because they’re different and so you have to figure out what that is that
you have to figure out what that is that
you have to figure out what that is that you stand for and there’s no there’s no
you stand for and there’s no there’s no
you stand for and there’s no there’s no one right stance the key is figuring out
one right stance the key is figuring out
one right stance the key is figuring out what it is that you want to make a
what it is that you want to make a
what it is that you want to make a powerful positive impact on the world
powerful positive impact on the world
powerful positive impact on the world with because people will drive an extra
with because people will drive an extra
with because people will drive an extra 5 10 20 miles to get to a chick-fil-a
5 10 20 miles to get to a chick-fil-a
5 10 20 miles to get to a chick-fil-a and pass by 10 McDonald’s along the way
and pass by 10 McDonald’s along the way
and pass by 10 McDonald’s along the way because that’s where they want to go and
because that’s where they want to go and
because that’s where they want to go and I want that for your business man I
I want that for your business man I
I want that for your business man I don’t want you to just be like everybody
don’t want you to just be like everybody
don’t want you to just be like everybody else competing on price and creating on
else competing on price and creating on
else competing on price and creating on features and penile benefits and being a
features and penile benefits and being a
features and penile benefits and being a boring business and as soon as your
boring business and as soon as your
boring business and as soon as your competitor drops your price by five or
competitor drops your price by five or
competitor drops your price by five or ten points they’re going to jump ship
ten points they’re going to jump ship
ten points they’re going to jump ship and go to them I want people to want to
and go to them I want people to want to
and go to them I want people to want to drive an extra 50 miles to come to your
drive an extra 50 miles to come to your
drive an extra 50 miles to come to your business I want people to take trips and
business I want people to take trips and
business I want people to take trips and book a flight to come and buy from you
book a flight to come and buy from you
book a flight to come and buy from you because you stand for something
because you stand for something
because you stand for something extremely powerful and meaningful so
extremely powerful and meaningful so
extremely powerful and meaningful so what is that if you don’t like what
what is that if you don’t like what
what is that if you don’t like what chick-fil-a stands for that’s awesome
chick-fil-a stands for that’s awesome
chick-fil-a stands for that’s awesome that’s your prerogative be chick-fil-a
that’s your prerogative be chick-fil-a
that’s your prerogative be chick-fil-a in a positive way because now they’re
in a positive way because now they’re
in a positive way because now they’re not just selling chicken burgers
not just selling chicken burgers
not just selling chicken burgers they’re selling a lifestyle they’re
they’re selling a lifestyle they’re
they’re selling a lifestyle they’re selling values and that’s the step up
selling values and that’s the step up
selling values and that’s the step up that’s the bigger picture so you start
that’s the bigger picture so you start
that’s the bigger picture so you start with the features you move the benefits
with the features you move the benefits
with the features you move the benefits and the companies that get it the
and the companies that get it the
and the companies that get it the companies that are building movements
companies that are building movements
companies that are building movements comers that a change in the world they
comers that a change in the world they
comers that a change in the world they move on to sell what they believe is
move on to sell what they believe is
move on to sell what they believe is their core value and it has to start
their core value and it has to start
their core value and it has to start around the core value that is important
around the core value that is important
around the core value that is important to you so I’m frustrated but I think at
to you so I’m frustrated but I think at
to you so I’m frustrated but I think at the end of the facebook conversation
the end of the facebook conversation
the end of the facebook conversation with him we got it I hope I hope because
with him we got it I hope I hope because
with him we got it I hope I hope because that’s half an hour less time writing
that’s half an hour less time writing
that’s half an hour less time writing the book help an impact all you guys who
the book help an impact all you guys who
the book help an impact all you guys who are going to be able to read it and so I
are going to be able to read it and so I
are going to be able to read it and so I hope that that one-on-one time left an
hope that that one-on-one time left an
hope that that one-on-one time left an impact and makes a difference ok get to
impact and makes a difference ok get to
impact and makes a difference ok get to some questions skunk fu 25 that’s a
some questions skunk fu 25 that’s a
some questions skunk fu 25 that’s a crazy name man writes in Evin for
crazy name man writes in Evin for
crazy name man writes in Evin for president 2016 yeah that’s an
president 2016 yeah that’s an
president 2016 yeah that’s an interesting one I don’t know if I’d ever
interesting one I don’t know if I’d ever
interesting one I don’t know if I’d ever run for politics is something that I’ve
run for politics is something that I’ve
run for politics is something that I’ve thought about a number of times I don’t
thought about a number of times I don’t
thought about a number of times I don’t know if I can handle the bureaucracy and
know if I can handle the bureaucracy and
know if I can handle the bureaucracy and the politics of politics my mother was a
the politics of politics my mother was a
the politics of politics my mother was a politician and so I have kind of an
politician and so I have kind of an
politician and so I have kind of an inside view of how that entire world
inside view of how that entire world
inside view of how that entire world works but I can’t be President because
works but I can’t be President because
works but I can’t be President because I’m Canadian and that’s a rule so there
I’m Canadian and that’s a rule so there
I’m Canadian and that’s a rule so there might be some office I don’t know
might be some office I don’t know
might be some office I don’t know sometime in the distant future but right
sometime in the distant future but right
sometime in the distant future but right now i’m loving what I’m doing but I
now i’m loving what I’m doing but I
now i’m loving what I’m doing but I appreciate the suggestion man it means a
appreciate the suggestion man it means a
appreciate the suggestion man it means a lot next up bow i’m currently 15 and
lot next up bow i’m currently 15 and
lot next up bow i’m currently 15 and from belgium i have a big idea that
from belgium i have a big idea that
from belgium i have a big idea that would help people selling online i
would help people selling online i
would help people selling online i really made the site i’m on my own I
really made the site i’m on my own I
really made the site i’m on my own I need a couple friends that helped me
need a couple friends that helped me
need a couple friends that helped me with the start so there won’t be any
with the start so there won’t be any
with the start so there won’t be any delay with for the customers sadly none
delay with for the customers sadly none
delay with for the customers sadly none are interested in earning a bit of money
are interested in earning a bit of money
are interested in earning a bit of money and helping me out maybe it’s because
and helping me out maybe it’s because
and helping me out maybe it’s because I’d rather watch Netflix or something
I’d rather watch Netflix or something
I’d rather watch Netflix or something else is there way to motivate younger
else is there way to motivate younger
else is there way to motivate younger people and it’s not why there’s a great
people and it’s not why there’s a great
people and it’s not why there’s a great question and honestly has nothing to do
question and honestly has nothing to do
question and honestly has nothing to do with younger people or not people say
with younger people or not people say
with younger people or not people say young people are lazy they’re not most
young people are lazy they’re not most
young people are lazy they’re not most people are lazy most people are lazy
people are lazy most people are lazy
people are lazy most people are lazy because they have goals that don’t
because they have goals that don’t
because they have goals that don’t inspire them or they believe that those
inspire them or they believe that those
inspire them or they believe that those goals are not achievable because they
goals are not achievable because they
goals are not achievable because they have an environment that holds them back
have an environment that holds them back
have an environment that holds them back that’s the truth I think the difference
that’s the truth I think the difference
that’s the truth I think the difference for people who are adults will be they
for people who are adults will be they
for people who are adults will be they have bills to pay and so they go and
have bills to pay and so they go and
have bills to pay and so they go and they get a job and they’re forced to go
they get a job and they’re forced to go
they get a job and they’re forced to go and work in order to meet their
and work in order to meet their
and work in order to meet their lifestyle needs we’re younger people may
lifestyle needs we’re younger people may
lifestyle needs we’re younger people may not if you’re 15 you’re living at home
not if you’re 15 you’re living at home
not if you’re 15 you’re living at home you don’t have huge expenses so you
you don’t have huge expenses so you
you don’t have huge expenses so you don’t need to go and get a job but just
don’t need to go and get a job but just
don’t need to go and get a job but just because people gone out and get a job
because people gone out and get a job
because people gone out and get a job that’s just survival man they’re still
that’s just survival man they’re still
that’s just survival man they’re still lazy they still don’t have goals that
lazy they still don’t have goals that
lazy they still don’t have goals that inspire them and so I think that’s the
inspire them and so I think that’s the
inspire them and so I think that’s the key you know you need to have
key you know you need to have
key you know you need to have big goals that make you want to get up
big goals that make you want to get up
big goals that make you want to get up and do something and then a positive
and do something and then a positive
and do something and then a positive environment that supports you towards
environment that supports you towards
environment that supports you towards achieving those goals and look at you
achieving those goals and look at you
achieving those goals and look at you you’re off you’re hustling you’re 15
you’re off you’re hustling you’re 15
you’re off you’re hustling you’re 15 you’re watching these videos you’re
you’re watching these videos you’re
you’re watching these videos you’re trying to make your dreams happen and so
trying to make your dreams happen and so
trying to make your dreams happen and so my advice is to fold one for those of
my advice is to fold one for those of
my advice is to fold one for those of you who are feeling like you want to do
you who are feeling like you want to do
you who are feeling like you want to do something bigger like you want to have a
something bigger like you want to have a
something bigger like you want to have a huge impact somehow the key is to change
huge impact somehow the key is to change
huge impact somehow the key is to change your environment to surround yourself
your environment to surround yourself
your environment to surround yourself with people motivation ideas that make
with people motivation ideas that make
with people motivation ideas that make you come alive to watch the ants presso
you come alive to watch the ants presso
you come alive to watch the ants presso series of top 10 series the other videos
series of top 10 series the other videos
series of top 10 series the other videos other books other mentors that you can
other books other mentors that you can
other books other mentors that you can learn from that force you to be the best
learn from that force you to be the best
learn from that force you to be the best version of yourself like i did this
version of yourself like i did this
version of yourself like i did this morning for that entrepreneur who was
morning for that entrepreneur who was
morning for that entrepreneur who was thinking small because his environment
thinking small because his environment
thinking small because his environment forces him to think small and I’m I’m
forces him to think small and I’m I’m
forces him to think small and I’m I’m someone in his environment that forces
someone in his environment that forces
someone in his environment that forces him to break free and challenges is
him to break free and challenges is
him to break free and challenges is thinking so you need that and you may
thinking so you need that and you may
thinking so you need that and you may not be able to get at one on one of the
not be able to get at one on one of the
not be able to get at one on one of the people but you can get it from videos
people but you can get it from videos
people but you can get it from videos and books and that’s how I started just
and books and that’s how I started just
and books and that’s how I started just by reading books and that challenge my
by reading books and that challenge my
by reading books and that challenge my thinking that’s how you for yourself
thinking that’s how you for yourself
thinking that’s how you for yourself just motivating other people honestly I
just motivating other people honestly I
just motivating other people honestly I wouldn’t try honestly what I would try
wouldn’t try honestly what I would try
wouldn’t try honestly what I would try to do is get people who are motivated
to do is get people who are motivated
to do is get people who are motivated because it’s hard to change a person if
because it’s hard to change a person if
because it’s hard to change a person if you want to change yourself you want to
you want to change yourself you want to
you want to change yourself you want to break free of all those limiting person
break free of all those limiting person
break free of all those limiting person beliefs that’s a long process and the
beliefs that’s a long process and the
beliefs that’s a long process and the president how committed you are to it
president how committed you are to it
president how committed you are to it right that does that doesn’t just happen
right that does that doesn’t just happen
right that does that doesn’t just happen overnight and part of your role as an
overnight and part of your role as an
overnight and part of your role as an entrepreneur as a leader is to make the
entrepreneur as a leader is to make the
entrepreneur as a leader is to make the people around you better and believe in
people around you better and believe in
people around you better and believe in themselves more and give them more
themselves more and give them more
themselves more and give them more opportunities and train them to be the
opportunities and train them to be the
opportunities and train them to be the best thing and being whatever position
best thing and being whatever position
best thing and being whatever position they have but it’s a lot to take on and
they have but it’s a lot to take on and
they have but it’s a lot to take on and when I work with people right when I
when I work with people right when I
when I work with people right when I hire my team I’ve got 16 people on my
hire my team I’ve got 16 people on my
hire my team I’ve got 16 people on my team right now I always scream to find
team right now I always scream to find
team right now I always scream to find people who are already motivated and
people who are already motivated and
people who are already motivated and have attention to detail and care about
have attention to detail and care about
have attention to detail and care about the mission that we’re on because if I
the mission that we’re on because if I
the mission that we’re on because if I have to teach that as well I’m behind
have to teach that as well I’m behind
have to teach that as well I’m behind the ball and so one if it’s yourself and
the ball and so one if it’s yourself and
the ball and so one if it’s yourself and you want to get better work on it if
you want to get better work on it if
you want to get better work on it if it’s your team I wouldn’t hire somebody
it’s your team I wouldn’t hire somebody
it’s your team I wouldn’t hire somebody then try to fix and change them yes you
then try to fix and change them yes you
then try to fix and change them yes you can make some improvement but I would
can make some improvement but I would
can make some improvement but I would try to hire people who already are
try to hire people who already are
try to hire people who already are motivated and want to do this and want
motivated and want to do this and want
motivated and want to do this and want to make the money
to make the money
to make the money and want to grow and want to do
and want to grow and want to do
and want to grow and want to do something important and don’t just want
something important and don’t just want
something important and don’t just want to sit there and watch Netflix last
to sit there and watch Netflix last
to sit there and watch Netflix last question Alliance looking forward to
question Alliance looking forward to
question Alliance looking forward to your book man the loyal subs get a
your book man the loyal subs get a
your book man the loyal subs get a discount when was a probable release
discount when was a probable release
discount when was a probable release date I appreciate that man I’m really
date I appreciate that man I’m really
date I appreciate that man I’m really excited about the book to even just
excited about the book to even just
excited about the book to even just thinking about it writing you’re walking
thinking about it writing you’re walking
thinking about it writing you’re walking the whole foods ago edit it I’m excited
the whole foods ago edit it I’m excited
the whole foods ago edit it I’m excited by it crazy loud garbage truck going by
by it crazy loud garbage truck going by
by it crazy loud garbage truck going by the Royal subs get a discount I don’t
the Royal subs get a discount I don’t
the Royal subs get a discount I don’t know what the publisher is going to want
know what the publisher is going to want
know what the publisher is going to want to do with that but it’s not going to be
to do with that but it’s not going to be
to do with that but it’s not going to be that expensive a book you’re getting
that expensive a book you’re getting
that expensive a book you’re getting tons of free content every day on the
tons of free content every day on the
tons of free content every day on the channel I think you can afford to drop a
channel I think you can afford to drop a
channel I think you can afford to drop a little bit on one book to support me
little bit on one book to support me
little bit on one book to support me come on guys I know you have my back on
come on guys I know you have my back on
come on guys I know you have my back on that one and in terms of the release
that one and in terms of the release
that one and in terms of the release date it’s supposed to be in this January
date it’s supposed to be in this January
date it’s supposed to be in this January so it’s October now social begin by
so it’s October now social begin by
so it’s October now social begin by January and then it’s going to be
January and then it’s going to be
January and then it’s going to be released likely next January okay so
released likely next January okay so
released likely next January okay so you’ve got time I’ve got time to get it
you’ve got time I’ve got time to get it
you’ve got time I’ve got time to get it out to market it you’ve got time to
out to market it you’ve got time to
out to market it you’ve got time to watch his videos turn it into something
watch his videos turn it into something
watch his videos turn it into something that creates an amazing business for you
that creates an amazing business for you
that creates an amazing business for you and then you can go buy a thousand
and then you can go buy a thousand
and then you can go buy a thousand copies as a thank you instead of just
copies as a thank you instead of just
copies as a thank you instead of just one and asking for a discount right bro
one and asking for a discount right bro
one and asking for a discount right bro right feeling me all right thank you
right feeling me all right thank you
right feeling me all right thank you guys for the awesome episode great
guys for the awesome episode great
guys for the awesome episode great questions if you have a question about
questions if you have a question about
questions if you have a question about my book the book writing process the top
my book the book writing process the top
my book the book writing process the top of today of thinking bigger leaving the
of today of thinking bigger leaving the
of today of thinking bigger leaving the comments below and I will answer it in
comments below and I will answer it in
comments below and I will answer it in next week’s episode have an amazing day
next week’s episode have an amazing day
next week’s episode have an amazing day I’ll see you guys see believe
”
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