he’s an entrepreneur scientist and author he’s the co-founder and chairman
author he’s the co-founder and chairman
author he’s the co-founder and chairman of body media since 2010 he’s been
of body media since 2010 he’s been
of body media since 2010 he’s been directing Google X laboratories
directing Google X laboratories
directing Google X laboratories he’s Astro teller and here his top 10
he’s Astro teller and here his top 10
he’s Astro teller and here his top 10 rules for success go big or go home
rules for success go big or go home
rules for success go big or go home it’s so easy to think that if you play
it’s so easy to think that if you play
it’s so easy to think that if you play it safe if you do it a little simpler a
it safe if you do it a little simpler a
it safe if you do it a little simpler a little smaller you won’t scare yourself
little smaller you won’t scare yourself
little smaller you won’t scare yourself you won’t scare your friends or your
you won’t scare your friends or your
you won’t scare your friends or your family you won’t scare your investors
family you won’t scare your investors
family you won’t scare your investors when you go ask them for money it’s just
when you go ask them for money it’s just
when you go ask them for money it’s just not true
not true
not true the world just doesn’t work like that
the world just doesn’t work like that
the world just doesn’t work like that it’s counterintuitive but you can’t go
it’s counterintuitive but you can’t go
it’s counterintuitive but you can’t go too big
too big
too big you really can’t the bigger you go the
you really can’t the bigger you go the
you really can’t the bigger you go the more inspired you will be personally and
more inspired you will be personally and
more inspired you will be personally and trust me you will need to be inspired to
trust me you will need to be inspired to
trust me you will need to be inspired to get through the hard times that will hit
get through the hard times that will hit
get through the hard times that will hit you the bigger you go the more of a
you the bigger you go the more of a
you the bigger you go the more of a cause you can make it for the people who
cause you can make it for the people who
cause you can make it for the people who you’re going to need to attract hey come
you’re going to need to attract hey come
you’re going to need to attract hey come with me we’re gonna do something and
with me we’re gonna do something and
with me we’re gonna do something and make the world 5% better yeah you know
make the world 5% better yeah you know
make the world 5% better yeah you know what I’ll stay my current job we’re
what I’ll stay my current job we’re
what I’ll stay my current job we’re gonna make the world ten times better
gonna make the world ten times better
gonna make the world ten times better we’re gonna make the world a hundred
we’re gonna make the world a hundred
we’re gonna make the world a hundred times better now you got me now it’s
times better now you got me now it’s
times better now you got me now it’s like I’ll ask what I’m getting paid
like I’ll ask what I’m getting paid
like I’ll ask what I’m getting paid three months after I start work right
three months after I start work right
three months after I start work right that’s the feeling that you need to be
that’s the feeling that you need to be
that’s the feeling that you need to be able to create in people in order for
able to create in people in order for
able to create in people in order for them to join you so go big or go home
them to join you so go big or go home
them to join you so go big or go home the second thing is failing fast
the second thing is failing fast
the second thing is failing fast companies say that phrase but they just
companies say that phrase but they just
companies say that phrase but they just don’t do it in order to do something
don’t do it in order to do something
don’t do it in order to do something radical you have to be prepared for most
radical you have to be prepared for most
radical you have to be prepared for most of the things literally 99% of the
of the things literally 99% of the
of the things literally 99% of the things that you do not to work out which
things that you do not to work out which
things that you do not to work out which is totally fine and it’s not too
is totally fine and it’s not too
is totally fine and it’s not too expensive if you kill them at the first
expensive if you kill them at the first
expensive if you kill them at the first moment when you could reasonably have
moment when you could reasonably have
moment when you could reasonably have known to stop doing it but for all kinds
known to stop doing it but for all kinds
known to stop doing it but for all kinds of mostly emotional reasons we don’t I
of mostly emotional reasons we don’t I
of mostly emotional reasons we don’t I mean even we don’t at Google X it’s
mean even we don’t at Google X it’s
mean even we don’t at Google X it’s incredibly hard to make this happen if
incredibly hard to make this happen if
incredibly hard to make this happen if you’re gonna have a portfolio of these
you’re gonna have a portfolio of these
you’re gonna have a portfolio of these more radical bets of trying things out
more radical bets of trying things out
more radical bets of trying things out I’m
I’m
I’m and I assure you you are not smart
and I assure you you are not smart
and I assure you you are not smart enough to figure out ahead of time which
enough to figure out ahead of time which
enough to figure out ahead of time which of the hundred things you’re gonna try
of the hundred things you’re gonna try
of the hundred things you’re gonna try is the one that’s gonna work out there’s
is the one that’s gonna work out there’s
is the one that’s gonna work out there’s just no way like mate one person in
just no way like mate one person in
just no way like mate one person in generation like a Steve Jobs like person
generation like a Steve Jobs like person
generation like a Steve Jobs like person can just point and say that turns out to
can just point and say that turns out to
can just point and say that turns out to be the right answer so unless you’re the
be the right answer so unless you’re the
be the right answer so unless you’re the Steve Jobs of this generation the right
Steve Jobs of this generation the right
Steve Jobs of this generation the right answer is try stuff just try stuff but
answer is try stuff just try stuff but
answer is try stuff just try stuff but then you have to create a culture among
then you have to create a culture among
then you have to create a culture among your people that says I value you trying
your people that says I value you trying
your people that says I value you trying things there’s nothing wrong with the
things there’s nothing wrong with the
things there’s nothing wrong with the learning moment the failure moment is
learning moment the failure moment is
learning moment the failure moment is not the moment where we stop a project
not the moment where we stop a project
not the moment where we stop a project it is the moment when we decide to stop
it is the moment when we decide to stop
it is the moment when we decide to stop a project and realize that we knew six
a project and realize that we knew six
a project and realize that we knew six months earlier a year and a half earlier
months earlier a year and a half earlier
months earlier a year and a half earlier that we could have killed it that’s the
that we could have killed it that’s the
that we could have killed it that’s the failure moment not the moment six months
failure moment not the moment six months
failure moment not the moment six months earlier or 18 months earlier where we
earlier or 18 months earlier where we
earlier or 18 months earlier where we say oh that was worth trying didn’t work
say oh that was worth trying didn’t work
say oh that was worth trying didn’t work out next that’s a learning moment that’s
out next that’s a learning moment that’s
out next that’s a learning moment that’s not a failure moment the perspective
not a failure moment the perspective
not a failure moment the perspective shift is what it’s all about that’s why
shift is what it’s all about that’s why
shift is what it’s all about that’s why going ten times bigger is more important
going ten times bigger is more important
going ten times bigger is more important and works better than going 10 percent
and works better than going 10 percent
and works better than going 10 percent bigger when you shoot for 10 percent
bigger when you shoot for 10 percent
bigger when you shoot for 10 percent better you’re in a smartness contest
better you’re in a smartness contest
better you’re in a smartness contest you’re putting all of your people in a
you’re putting all of your people in a
you’re putting all of your people in a smartness contest with everyone else in
smartness contest with everyone else in
smartness contest with everyone else in the world they’re not gonna win it
the world they’re not gonna win it
the world they’re not gonna win it doesn’t matter how much money you give
doesn’t matter how much money you give
doesn’t matter how much money you give them but if you push them if you give
them but if you push them if you give
them but if you push them if you give them the expectation and the freedom to
them the expectation and the freedom to
them the expectation and the freedom to be weird that’s moonshot thinking then
be weird that’s moonshot thinking then
be weird that’s moonshot thinking then they can do the perspective shifts and
they can do the perspective shifts and
they can do the perspective shifts and not only if you shoot for 10 times
not only if you shoot for 10 times
not only if you shoot for 10 times bigger instead of 10 percent bigger it’s
bigger instead of 10 percent bigger it’s
bigger instead of 10 percent bigger it’s almost never a hundred times harder and
almost never a hundred times harder and
almost never a hundred times harder and the payoff is 100 times so you already
the payoff is 100 times so you already
the payoff is 100 times so you already know that you’ve got a better return on
know that you’ve got a better return on
know that you’ve got a better return on your investment but sometimes it’s
your investment but sometimes it’s
your investment but sometimes it’s literally easier and the reason is
literally easier and the reason is
literally easier and the reason is because that perspective shift is
because that perspective shift is
because that perspective shift is actually cheap relative to being smarter
actually cheap relative to being smarter
actually cheap relative to being smarter than everyone around you no excuses no
than everyone around you no excuses no
than everyone around you no excuses no victim mentality the world owes you
victim mentality the world owes you
victim mentality the world owes you nothing the world might come help you
nothing the world might come help you
nothing the world might come help you but I wouldn’t count on it
but I wouldn’t count on it
but I wouldn’t count on it and if you start from the feeling that
and if you start from the feeling that
and if you start from the feeling that you need the world to participate in
you need the world to participate in
you need the world to participate in order for you to be successful at taking
order for you to be successful at taking
order for you to be successful at taking on this new thing that you’re
on this new thing that you’re
on this new thing that you’re considering doing
considering doing
considering doing you’re right to be scared a mite I
you’re right to be scared a mite I
you’re right to be scared a mite I wouldn’t count on it though but if you
wouldn’t count on it though but if you
wouldn’t count on it though but if you start from the perspective that the
start from the perspective that the
start from the perspective that the world owes you nothing which it doesn’t
world owes you nothing which it doesn’t
world owes you nothing which it doesn’t and that it is not likely to bring you
and that it is not likely to bring you
and that it is not likely to bring you any particular help you have nothing to
any particular help you have nothing to
any particular help you have nothing to lose because really isn’t that for every
lose because really isn’t that for every
lose because really isn’t that for every one of the people you brought onto team
one of the people you brought onto team
one of the people you brought onto team isn’t that how you want them to feel
isn’t that how you want them to feel
isn’t that how you want them to feel when they report to you
when they report to you
when they report to you you know what excuses that doesn’t mean
you know what excuses that doesn’t mean
you know what excuses that doesn’t mean that you can’t fail or that they can’t
that you can’t fail or that they can’t
that you can’t fail or that they can’t ever fail but right when you’re starting
ever fail but right when you’re starting
ever fail but right when you’re starting you have nothing to lose right when
you have nothing to lose right when
you have nothing to lose right when you’re a huge company you can spend 99%
you’re a huge company you can spend 99%
you’re a huge company you can spend 99% of your time worrying how not to mess up
of your time worrying how not to mess up
of your time worrying how not to mess up the billion dollar your money hoes
the billion dollar your money hoes
the billion dollar your money hoes you’ve created but you don’t have a
you’ve created but you don’t have a
you’ve created but you don’t have a billion dollar your money hoes right now
billion dollar your money hoes right now
billion dollar your money hoes right now you have nothing so you can’t lose spend
you have nothing so you can’t lose spend
you have nothing so you can’t lose spend 99% of your time imagining what would
99% of your time imagining what would
99% of your time imagining what would happen if things went well and planning
happen if things went well and planning
happen if things went well and planning for that
for that
for that I think risk is important for every
I think risk is important for every
I think risk is important for every company I think it is the essence of
company I think it is the essence of
company I think it is the essence of entrepreneurship whether you’re the
entrepreneurship whether you’re the
entrepreneurship whether you’re the smallest company in the world or like
smallest company in the world or like
smallest company in the world or like Google the second largest company in the
Google the second largest company in the
Google the second largest company in the world to take smart risks all the time I
world to take smart risks all the time I
world to take smart risks all the time I run this experiment frequently with
run this experiment frequently with
run this experiment frequently with groups where I give them two choices
groups where I give them two choices
groups where I give them two choices choice a and choice B so choice a is you
choice a and choice B so choice a is you
choice a and choice B so choice a is you get to deliver a million dollars of
get to deliver a million dollars of
get to deliver a million dollars of bottom-line value to your company this
bottom-line value to your company this
bottom-line value to your company this year guaranteed choice B you get to
year guaranteed choice B you get to
year guaranteed choice B you get to deliver a billion dollars of bottom-line
deliver a billion dollars of bottom-line
deliver a billion dollars of bottom-line value to your company this year but only
value to your company this year but only
value to your company this year but only with one chance in 100 so everyone does
with one chance in 100 so everyone does
with one chance in 100 so everyone does the mental math I say who wants to say
the mental math I say who wants to say
the mental math I say who wants to say nobody raises their hand
nobody raises their hand
nobody raises their hand who wants choice B everybody raises
who wants choice B everybody raises
who wants choice B everybody raises their hand it’s got an expected utility
their hand it’s got an expected utility
their hand it’s got an expected utility it’s ten times higher than choice a and
it’s ten times higher than choice a and
it’s ten times higher than choice a and then I say who here believes that your
then I say who here believes that your
then I say who here believes that your boss wants you to choose choice B and
boss wants you to choose choice B and
boss wants you to choose choice B and not a single person in the room raises
not a single person in the room raises
not a single person in the room raises their hand I mean these typically are
their hand I mean these typically are
their hand I mean these typically are large multinationals who want to be
large multinationals who want to be
large multinationals who want to be innovative and then I say you don’t need
innovative and then I say you don’t need
innovative and then I say you don’t need a lecture on innovation you need a new
a lecture on innovation you need a new
a lecture on innovation you need a new boss you need a new context I really
boss you need a new context I really
boss you need a new context I really think that it’s the context that matters
think that it’s the context that matters
think that it’s the context that matters we all inherently understand that taking
we all inherently understand that taking
we all inherently understand that taking smart risks is the right thing to do now
smart risks is the right thing to do now
smart risks is the right thing to do now what counts as smart what counts as a
what counts as smart what counts as a
what counts as smart what counts as a risk is different in different parts of
risk is different in different parts of
risk is different in different parts of a company or companies or different size
a company or companies or different size
a company or companies or different size you know you can tolerate a PR Fiasco
you know you can tolerate a PR Fiasco
you know you can tolerate a PR Fiasco much easier if you’re a tiny company
much easier if you’re a tiny company
much easier if you’re a tiny company because no one’s watching you than if
because no one’s watching you than if
because no one’s watching you than if you’re a large company for example so
you’re a large company for example so
you’re a large company for example so the calculus is different but the
the calculus is different but the
the calculus is different but the principle is still the same the only way
principle is still the same the only way
principle is still the same the only way to stay sharp to stay growing to stay
to stay sharp to stay growing to stay
to stay sharp to stay growing to stay relevant is to take smart risks all the
relevant is to take smart risks all the
relevant is to take smart risks all the time this is actually what I spend a lot
time this is actually what I spend a lot
time this is actually what I spend a lot of my time on with Google X that if we
of my time on with Google X that if we
of my time on with Google X that if we all believe that our project has to work
all believe that our project has to work
all believe that our project has to work then we’re gonna find some way to BS
then we’re gonna find some way to BS
then we’re gonna find some way to BS ourselves to BS our manager that it’s
ourselves to BS our manager that it’s
ourselves to BS our manager that it’s going to work even way past the point
going to work even way past the point
going to work even way past the point where we know in our hearts that it’s
where we know in our hearts that it’s
where we know in our hearts that it’s not going to work and we do that because
not going to work and we do that because
not going to work and we do that because we worried we’re gonna lose our bonuses
we worried we’re gonna lose our bonuses
we worried we’re gonna lose our bonuses we’re gonna lose the people who report
we’re gonna lose the people who report
we’re gonna lose the people who report to us we might lose our jobs we’re gonna
to us we might lose our jobs we’re gonna
to us we might lose our jobs we’re gonna lose face with the with our peers we
lose face with the with our peers we
lose face with the with our peers we have all these reasons not to want to
have all these reasons not to want to
have all these reasons not to want to raise our hands and say look this is a
raise our hands and say look this is a
raise our hands and say look this is a dumb one let’s go do something else and
dumb one let’s go do something else and
dumb one let’s go do something else and so if you can create a culture in which
so if you can create a culture in which
so if you can create a culture in which people actually believe not that failure
people actually believe not that failure
people actually believe not that failure in the long run is acceptable I go we
in the long run is acceptable I go we
in the long run is acceptable I go we just kind of went in circles but that’s
just kind of went in circles but that’s
just kind of went in circles but that’s cool that’s not cool but if you can see
cool that’s not cool but if you can see
cool that’s not cool but if you can see each thing that you do is a purposeful
each thing that you do is a purposeful
each thing that you do is a purposeful experiment there’s no bat there are bad
experiment there’s no bat there are bad
experiment there’s no bat there are bad experiments to run like if you already
experiments to run like if you already
experiments to run like if you already ran the experiment you just run it again
ran the experiment you just run it again
ran the experiment you just run it again that’s a dumb thing to do but there’s no
that’s a dumb thing to do but there’s no
that’s a dumb thing to do but there’s no bad outcome to an experiment if it was a
bad outcome to an experiment if it was a
bad outcome to an experiment if it was a thoughtful experiment to run think of a
thoughtful experiment to run think of a
thoughtful experiment to run think of a good question
good question
good question think of the fastest cheapest way you
think of the fastest cheapest way you
think of the fastest cheapest way you can answer that question make sure that
can answer that question make sure that
can answer that question make sure that the answer to the question would
the answer to the question would
the answer to the question would actually change what it is that we would
actually change what it is that we would
actually change what it is that we would do afterwards go run the experiment and
do afterwards go run the experiment and
do afterwards go run the experiment and then you can celebrate whatever the
then you can celebrate whatever the
then you can celebrate whatever the answer is afterwards and that way of
answer is afterwards and that way of
answer is afterwards and that way of making progress
making progress
making progress I think that’s the rate-limiting step of
I think that’s the rate-limiting step of
I think that’s the rate-limiting step of real innovation swim out of your element
real innovation swim out of your element
real innovation swim out of your element that’s another one of my favorite ones I
that’s another one of my favorite ones I
that’s another one of my favorite ones I chronically take on tasks that I’m
chronically take on tasks that I’m
chronically take on tasks that I’m hopelessly unqualified to do and I do it
hopelessly unqualified to do and I do it
hopelessly unqualified to do and I do it on purpose
on purpose
on purpose so I know that feeling that you have
so I know that feeling that you have
so I know that feeling that you have inside where you’re thinking nanotech
inside where you’re thinking nanotech
inside where you’re thinking nanotech and I know what to do and then you think
and I know what to do and then you think
and I know what to do and then you think but I don’t actually know anything about
but I don’t actually know anything about
but I don’t actually know anything about nanotech I need my head examined for
nanotech I need my head examined for
nanotech I need my head examined for even considering going and changing an
even considering going and changing an
even considering going and changing an industry I know nothing about right
industry I know nothing about right
industry I know nothing about right wrong swim out of your element first of
wrong swim out of your element first of
wrong swim out of your element first of all a lot of great ideas you’re not
all a lot of great ideas you’re not
all a lot of great ideas you’re not going to be smarter than everybody
going to be smarter than everybody
going to be smarter than everybody so the fact that you’re not nanotech
so the fact that you’re not nanotech
so the fact that you’re not nanotech doesn’t matter because if you were a
doesn’t matter because if you were a
doesn’t matter because if you were a nanotech you still wouldn’t be in the
nanotech you still wouldn’t be in the
nanotech you still wouldn’t be in the top ten people in the field of nanotech
top ten people in the field of nanotech
top ten people in the field of nanotech so the fact that you aren’t the top ten
so the fact that you aren’t the top ten
so the fact that you aren’t the top ten is irrelevant if you aren’t gonna work
is irrelevant if you aren’t gonna work
is irrelevant if you aren’t gonna work harder than everybody else
harder than everybody else
harder than everybody else you’re probably not going to have more
you’re probably not going to have more
you’re probably not going to have more funding than everybody else those are
funding than everybody else those are
funding than everybody else those are not ways you could have won anyway you
not ways you could have won anyway you
not ways you could have won anyway you can be more bold you can be more
can be more bold you can be more
can be more bold you can be more creative those things you can actually
creative those things you can actually
creative those things you can actually do but you don’t need to be from their
do but you don’t need to be from their
do but you don’t need to be from their industry in order to have those
industry in order to have those
industry in order to have those qualities and you can transplant your
qualities and you can transplant your
qualities and you can transplant your ideas your expertise from an area that
ideas your expertise from an area that
ideas your expertise from an area that you are an expert in into a new area if
you are an expert in into a new area if
you are an expert in into a new area if you’re already in an industry you’ve
you’re already in an industry you’ve
you’re already in an industry you’ve already been brainwashed with the rest
already been brainwashed with the rest
already been brainwashed with the rest of the industry into how that industry
of the industry into how that industry
of the industry into how that industry works your chances of breaking that
works your chances of breaking that
works your chances of breaking that industry and remaking it in a productive
industry and remaking it in a productive
industry and remaking it in a productive way are actually meaningfully lower if
way are actually meaningfully lower if
way are actually meaningfully lower if you take ideas data inspirations with
you take ideas data inspirations with
you take ideas data inspirations with you into a new industry you can actually
you into a new industry you can actually
you into a new industry you can actually have a perspective that they haven’t had
have a perspective that they haven’t had
have a perspective that they haven’t had and that you can do even if you can’t be
and that you can do even if you can’t be
and that you can do even if you can’t be smarter or better funded or work more
smarter or better funded or work more
smarter or better funded or work more hours you can have a perspective that
hours you can have a perspective that
hours you can have a perspective that they don’t have because of your naivete
they don’t have because of your naivete
they don’t have because of your naivete in that industry so swimming out of your
in that industry so swimming out of your
in that industry so swimming out of your element is not a reason not to start
element is not a reason not to start
element is not a reason not to start it’s not a handicap that you have you
it’s not a handicap that you have you
it’s not a handicap that you have you can’t use it as an excuse it’s actually
can’t use it as an excuse it’s actually
can’t use it as an excuse it’s actually your secret weapon you should look at
your secret weapon you should look at
your secret weapon you should look at that as an opportunity to start in a new
that as an opportunity to start in a new
that as an opportunity to start in a new area Plus personally in any fight I’d
area Plus personally in any fight I’d
area Plus personally in any fight I’d rather be the underdog than the champion
rather be the underdog than the champion
rather be the underdog than the champion it’s like if your remember in high
it’s like if your remember in high
it’s like if your remember in high school when you’re like playing against
school when you’re like playing against
school when you’re like playing against the varsity team and your junior varsity
the varsity team and your junior varsity
the varsity team and your junior varsity that felt awesome because you couldn’t
that felt awesome because you couldn’t
that felt awesome because you couldn’t lose right if you lost you were supposed
lose right if you lost you were supposed
lose right if you lost you were supposed to lose and if you win then you get
to lose and if you win then you get
to lose and if you win then you get bragging rights forever right it’s the
bragging rights forever right it’s the
bragging rights forever right it’s the same thing when you enter a new industry
same thing when you enter a new industry
same thing when you enter a new industry you have nothing to lose let’s not build
you have nothing to lose let’s not build
you have nothing to lose let’s not build a prototype and do all the easy stuff
a prototype and do all the easy stuff
a prototype and do all the easy stuff first so that it looks like we’re making
first so that it looks like we’re making
first so that it looks like we’re making progress every week I don’t want that
progress every week I don’t want that
progress every week I don’t want that because we’re in danger of building a
because we’re in danger of building a
because we’re in danger of building a ladder to the moon where we’re closer to
ladder to the moon where we’re closer to
ladder to the moon where we’re closer to the moon every week but we’re never
the moon every week but we’re never
the moon every week but we’re never really going to get there let’s work on
really going to get there let’s work on
really going to get there let’s work on the hardest part first we discussed
the hardest part first we discussed
the hardest part first we discussed the project that you’re gonna work on
the project that you’re gonna work on
the project that you’re gonna work on what are the things that are most likely
what are the things that are most likely
what are the things that are most likely to kill the project and I say your job
to kill the project and I say your job
to kill the project and I say your job is not to cause the project to succeed
is not to cause the project to succeed
is not to cause the project to succeed your job is to kill your project I want
your job is to kill your project I want
your job is to kill your project I want you to kill your project you won’t be
you to kill your project you won’t be
you to kill your project you won’t be fired we’re just gonna keep doing this
fired we’re just gonna keep doing this
fired we’re just gonna keep doing this and it is only the process of failing to
and it is only the process of failing to
and it is only the process of failing to kill your project that will eventually
kill your project that will eventually
kill your project that will eventually cause it to succeed so I tell you this
cause it to succeed so I tell you this
cause it to succeed so I tell you this you’re thinking
you’re thinking
you’re thinking does he really mean that that sounds
does he really mean that that sounds
does he really mean that that sounds scary when you do that the first couple
scary when you do that the first couple
scary when you do that the first couple of times and you try and experiment with
of times and you try and experiment with
of times and you try and experiment with functionally what these things are maybe
functionally what these things are maybe
functionally what these things are maybe it works and we take that risk off the
it works and we take that risk off the
it works and we take that risk off the list that’s awesome we D risk your
list that’s awesome we D risk your
list that’s awesome we D risk your project we try a few more and we find
project we try a few more and we find
project we try a few more and we find the fatal flaw yes indeed this was going
the fatal flaw yes indeed this was going
the fatal flaw yes indeed this was going to be a ladder to the moon and so at
to be a ladder to the moon and so at
to be a ladder to the moon and so at Google X the mantra I know how
Google X the mantra I know how
Google X the mantra I know how pollyannaish this sounds but we want to
pollyannaish this sounds but we want to
pollyannaish this sounds but we want to make the world a radically better place
make the world a radically better place
make the world a radically better place and we have conversations all the time
and we have conversations all the time
and we have conversations all the time at the end of the conversation we say no
at the end of the conversation we say no
at the end of the conversation we say no that would make a lot of money for
that would make a lot of money for
that would make a lot of money for Google would make the world radically a
Google would make the world radically a
Google would make the world radically a better place next and there’s just it’s
better place next and there’s just it’s
better place next and there’s just it’s it’s joyous because and I believe that
it’s joyous because and I believe that
it’s joyous because and I believe that it’s actually financially smart for
it’s actually financially smart for
it’s actually financially smart for Google to have us think like that
Google to have us think like that
Google to have us think like that because then they get a bunch of people
because then they get a bunch of people
because then they get a bunch of people who are all as excited as I am to run to
who are all as excited as I am to run to
who are all as excited as I am to run to work in the morning because I get to be
work in the morning because I get to be
work in the morning because I get to be at a place where we get to say that to
at a place where we get to say that to
at a place where we get to say that to each other it’s just so invigorating to
each other it’s just so invigorating to
each other it’s just so invigorating to that you get to say that and then
that you get to say that and then
that you get to say that and then everyone else starts saying it too
everyone else starts saying it too
everyone else starts saying it too they’re like really because don’t you
they’re like really because don’t you
they’re like really because don’t you all want to be able to say that in your
all want to be able to say that in your
all want to be able to say that in your daily lives that you’re not just trying
daily lives that you’re not just trying
daily lives that you’re not just trying to make money for yourself or someone
to make money for yourself or someone
to make money for yourself or someone else that you want to make the world
else that you want to make the world
else that you want to make the world better let’s just fundamentally
better let’s just fundamentally
better let’s just fundamentally inspirational I think it’s a basic part
inspirational I think it’s a basic part
inspirational I think it’s a basic part of being a human that we crave that like
of being a human that we crave that like
of being a human that we crave that like we crave love or community and if you
we crave love or community and if you
we crave love or community and if you say that’s what we’re gonna be like you
say that’s what we’re gonna be like you
say that’s what we’re gonna be like you know Google X there’s another one of
know Google X there’s another one of
know Google X there’s another one of these I this is a separate but but
these I this is a separate but but
these I this is a separate but but related Santa Clause moment at Google X
related Santa Clause moment at Google X
related Santa Clause moment at Google X we don’t worry we don’t work towards
we don’t worry we don’t work towards
we don’t worry we don’t work towards that’s probably a better way of saying
that’s probably a better way of saying
that’s probably a better way of saying it how we’re gonna make money in the
it how we’re gonna make money in the
it how we’re gonna make money in the early conversations about our moonshots
early conversations about our moonshots
early conversations about our moonshots they do not include okay so then it
they do not include okay so then it
they do not include okay so then it would cost
would cost
would cost this much and then we could charge that
this much and then we could charge that
this much and then we could charge that much and that nets out positive and nope
much and that nets out positive and nope
much and that nets out positive and nope it’s the wrong way to think about it
it’s the wrong way to think about it
it’s the wrong way to think about it because if you’re gonna make the world
because if you’re gonna make the world
because if you’re gonna make the world slightly better then you have to claw
slightly better then you have to claw
slightly better then you have to claw for those pennies that you’re gonna make
for those pennies that you’re gonna make
for those pennies that you’re gonna make that’s a tough business it’s just
that’s a tough business it’s just
that’s a tough business it’s just exhausting if you make the world
exhausting if you make the world
exhausting if you make the world seriously better 10x better than the
seriously better 10x better than the
seriously better 10x better than the alternative the money will come find you
alternative the money will come find you
alternative the money will come find you you really don’t have to figure it out
you really don’t have to figure it out
you really don’t have to figure it out and it I can see from the outside how
and it I can see from the outside how
and it I can see from the outside how frustrating this looks to watch Google
frustrating this looks to watch Google
frustrating this looks to watch Google do this over and over again because I
do this over and over again because I
do this over and over again because I think there’s this attitude like
think there’s this attitude like
think there’s this attitude like Google’s just kind of bumbling its way
Google’s just kind of bumbling its way
Google’s just kind of bumbling its way through the process a little bit but
through the process a little bit but
through the process a little bit but over and over again Google has put
over and over again Google has put
over and over again Google has put something out in the world like search
something out in the world like search
something out in the world like search like Street View like translates geo
like Street View like translates geo
like Street View like translates geo most of the thing almost everything
most of the thing almost everything
most of the thing almost everything we’ve done has started from a you know
we’ve done has started from a you know
we’ve done has started from a you know what this is just the right thing to do
what this is just the right thing to do
what this is just the right thing to do the world’s just better this way
the world’s just better this way
the world’s just better this way let’s start by helping users and then
let’s start by helping users and then
let’s start by helping users and then we’ll figure out the money thing in a
we’ll figure out the money thing in a
we’ll figure out the money thing in a little while and that just that
little while and that just that
little while and that just that shouldn’t be true that’s like cheating
shouldn’t be true that’s like cheating
shouldn’t be true that’s like cheating in the business world there’s something
in the business world there’s something
in the business world there’s something wrong with that but wouldn’t that be
wrong with that but wouldn’t that be
wrong with that but wouldn’t that be awesome if you could do that if you
awesome if you could do that if you
awesome if you could do that if you could actually spend your time saying
could actually spend your time saying
could actually spend your time saying let’s just make the world crazy better
let’s just make the world crazy better
let’s just make the world crazy better and then trust that the money’s gonna
and then trust that the money’s gonna
and then trust that the money’s gonna come find us if you want to know what
come find us if you want to know what
come find us if you want to know what you’re capable of look backwards don’t
you’re capable of look backwards don’t
you’re capable of look backwards don’t look forwards it’s so easy to feel like
look forwards it’s so easy to feel like
look forwards it’s so easy to feel like I don’t know how to do it so I won’t get
I don’t know how to do it so I won’t get
I don’t know how to do it so I won’t get it done but that’s kind of nonsensical
it done but that’s kind of nonsensical
it done but that’s kind of nonsensical you’ve never done this thing before of
you’ve never done this thing before of
you’ve never done this thing before of course you you never know how to do the
course you you never know how to do the
course you you never know how to do the next thing it would be boring if you
next thing it would be boring if you
next thing it would be boring if you already knew how to do it but look
already knew how to do it but look
already knew how to do it but look backwards at all the things you
backwards at all the things you
backwards at all the things you personally have accomplished in your
personally have accomplished in your
personally have accomplished in your life imagine going back to the 20 year
life imagine going back to the 20 year
life imagine going back to the 20 year old version of yourself and telling them
old version of yourself and telling them
old version of yourself and telling them that they had to go do all these things
that they had to go do all these things
that they had to go do all these things it would sound like black magic to them
it would sound like black magic to them
it would sound like black magic to them because that person didn’t know how to
because that person didn’t know how to
because that person didn’t know how to do it you figured it out as you went I
do it you figured it out as you went I
do it you figured it out as you went I have a CEO that I’m mentoring and he
have a CEO that I’m mentoring and he
have a CEO that I’m mentoring and he called me in a state like two three days
called me in a state like two three days
called me in a state like two three days ago and he said oh god I have this board
ago and he said oh god I have this board
ago and he said oh god I have this board meeting coming up and I had all these
meeting coming up and I had all these
meeting coming up and I had all these plans about how I was going to ask the
plans about how I was going to ask the
plans about how I was going to ask the board
board
board he’s got an investor who wants to put a
he’s got an investor who wants to put a
he’s got an investor who wants to put a couple million dollars in but the board
couple million dollars in but the board
couple million dollars in but the board doesn’t want to take incremental
doesn’t want to take incremental
doesn’t want to take incremental dilution and he was gonna like show them
dilution and he was gonna like show them
dilution and he was gonna like show them all these great new results and he just
all these great new results and he just
all these great new results and he just felt like you know our revenues kind of
felt like you know our revenues kind of
felt like you know our revenues kind of been flat for the last couple of months
been flat for the last couple of months
been flat for the last couple of months and I had these results and now I can’t
and I had these results and now I can’t
and I had these results and now I can’t show to him because they’re not as good
show to him because they’re not as good
show to him because they’re not as good as I thought they were just I’m so
as I thought they were just I’m so
as I thought they were just I’m so frustrated I’m just I’m no good at this
frustrated I’m just I’m no good at this
frustrated I’m just I’m no good at this I said Dave you’re looking over the last
I said Dave you’re looking over the last
I said Dave you’re looking over the last like three weeks four weeks maybe you’ve
like three weeks four weeks maybe you’ve
like three weeks four weeks maybe you’ve been a CEO of this business for 22
been a CEO of this business for 22
been a CEO of this business for 22 months it was already an ongoing
months it was already an ongoing
months it was already an ongoing business when he became the CEO of it
business when he became the CEO of it
business when he became the CEO of it the revenues of this business have gone
the revenues of this business have gone
the revenues of this business have gone up a factor 12 in 22 months you’ve taken
up a factor 12 in 22 months you’ve taken
up a factor 12 in 22 months you’ve taken on one person and diluted the company by
on one person and diluted the company by
on one person and diluted the company by like 8% and taken up the revenues by
like 8% and taken up the revenues by
like 8% and taken up the revenues by factor 12 seriously you’re a loser
factor 12 seriously you’re a loser
factor 12 seriously you’re a loser my god we can only hope as a board that
my god we can only hope as a board that
my god we can only hope as a board that you’ll be such a loser for the next 22
you’ll be such a loser for the next 22
you’ll be such a loser for the next 22 months right but it’s easy for us like
months right but it’s easy for us like
months right but it’s easy for us like laugh and see that but you can see how
laugh and see that but you can see how
laugh and see that but you can see how in the mindset you’re you care about
in the mindset you’re you care about
in the mindset you’re you care about something and you get so focused on the
something and you get so focused on the
something and you get so focused on the future and what you don’t know but if
future and what you don’t know but if
future and what you don’t know but if you look backwards things look very
you look backwards things look very
you look backwards things look very different and often that’s what helps me
different and often that’s what helps me
different and often that’s what helps me to take on a task that I don’t know how
to take on a task that I don’t know how
to take on a task that I don’t know how to do because I don’t have to prove to
to do because I don’t have to prove to
to do because I don’t have to prove to myself I believe that I know how to do
myself I believe that I know how to do
myself I believe that I know how to do that task I only have to convince myself
that task I only have to convince myself
that task I only have to convince myself that I’ve historically done a good job
that I’ve historically done a good job
that I’ve historically done a good job of figuring out tasks I didn’t know how
of figuring out tasks I didn’t know how
of figuring out tasks I didn’t know how to do thank you so much for watching I
to do thank you so much for watching I
to do thank you so much for watching I made this video because blast asked me
made this video because blast asked me
made this video because blast asked me to so there’s a famous entrepreneur that
to so there’s a famous entrepreneur that
to so there’s a famous entrepreneur that you want me to profile next leave it in
you want me to profile next leave it in
you want me to profile next leave it in the comments below and I’ll see what I
the comments below and I’ll see what I
the comments below and I’ll see what I can do I’d also love to know which of
can do I’d also love to know which of
can do I’d also love to know which of Astro tellers top 10 rules resonated
Astro tellers top 10 rules resonated
Astro tellers top 10 rules resonated with you the most leave in the comments
with you the most leave in the comments
with you the most leave in the comments I will join in the discussion thank you
I will join in the discussion thank you
I will join in the discussion thank you so much for watching continue to believe
so much for watching continue to believe
so much for watching continue to believe and I’ll see you soon
”
Be First to Comment