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Marketing Strategies – Should you record your JOURNEY on YouTube? – Evan and @SKellyCEO


next up helper desk I thought it’d be

next up helper desk I thought it’d be need to start a channel about a new

need to start a channel about a new

need to start a channel about a new passion and update your progress as you

passion and update your progress as you

passion and update your progress as you improve for example I love surfing yet

improve for example I love surfing yet

improve for example I love surfing yet I’ve never been would watch me learn to

I’ve never been would watch me learn to

I’ve never been would watch me learn to surf be a good idea yeah um I kind of

surf be a good idea yeah um I kind of

surf be a good idea yeah um I kind of think again anything you know I am a

think again anything you know I am a

think again anything you know I am a massive fan a couple of things one is

massive fan a couple of things one is

massive fan a couple of things one is visual assessment success looks like and

visual assessment success looks like and

visual assessment success looks like and actually is a great way to overcome your

actually is a great way to overcome your

actually is a great way to overcome your to self-police and limitations because

to self-police and limitations because

to self-police and limitations because if you visualize yourself being

if you visualize yourself being

if you visualize yourself being successful you know actually changes

successful you know actually changes

successful you know actually changes what’s in your head and you believe all

what’s in your head and you believe all

what’s in your head and you believe all um the other thing that kind of pretty

um the other thing that kind of pretty

um the other thing that kind of pretty significant here is I think there’s a

significant here is I think there’s a

significant here is I think there’s a lot of things now of the word we live in

lot of things now of the word we live in

lot of things now of the word we live in a global village and everything’s

a global village and everything’s

a global village and everything’s available to everybody and it’s just

available to everybody and it’s just

available to everybody and it’s just unimaginable the Internet’s changed our

unimaginable the Internet’s changed our

unimaginable the Internet’s changed our life so so things like kind of surfing

life so so things like kind of surfing

life so so things like kind of surfing stuff like that and cool incredible

stuff like that and cool incredible

stuff like that and cool incredible sports um around there so I think again

sports um around there so I think again

sports um around there so I think again if there’s a passion there’s an idea I’d

if there’s a passion there’s an idea I’d

if there’s a passion there’s an idea I’d encourage everybody to be disrupter to

encourage everybody to be disrupter to

encourage everybody to be disrupter to innovate innovate innovate and create

innovate innovate innovate and create

innovate innovate innovate and create something that’s kind of very different

something that’s kind of very different

something that’s kind of very different in terms of different experience so you

in terms of different experience so you

in terms of different experience so you go for it you’ll find out quickly if you

go for it you’ll find out quickly if you

go for it you’ll find out quickly if you launch a business like that whether

launch a business like that whether

launch a business like that whether there’s a lot of interest of arms and

there’s a lot of interest of arms and

there’s a lot of interest of arms and whether it’s the right time yeah I mean

whether it’s the right time yeah I mean

whether it’s the right time yeah I mean to add to that I would say as a general

to add to that I would say as a general

to add to that I would say as a general principle in business if you provide

principle in business if you provide

principle in business if you provide value to people you will make money

value to people you will make money

value to people you will make money right you provide more value make more

right you provide more value make more

right you provide more value make more money provide value quickly you’ll make

money provide value quickly you’ll make

money provide value quickly you’ll make money quickly it’s about providing value

money quickly it’s about providing value

money quickly it’s about providing value to somebody else and so you know if you

to somebody else and so you know if you

to somebody else and so you know if you don’t know how to surf then your value

don’t know how to surf then your value

don’t know how to surf then your value won’t be in providing expert surf tips

won’t be in providing expert surf tips

won’t be in providing expert surf tips right because you’re not the surfer yet

right because you’re not the surfer yet

right because you’re not the surfer yet but I love the idea of taking people

but I love the idea of taking people

but I love the idea of taking people along the journey with you because

along the journey with you because

along the journey with you because you’re approaching it from a beginner’s

you’re approaching it from a beginner’s

you’re approaching it from a beginner’s mind and they will learn as you learn

mind and they will learn as you learn

mind and they will learn as you learn and for anybody who’s started a new

and for anybody who’s started a new

and for anybody who’s started a new project I’m a huge believer in increment

project I’m a huge believer in increment

project I’m a huge believer in increment youtube channel or in allowing people to

youtube channel or in allowing people to

youtube channel or in allowing people to follow you and what you’re doing on

follow you and what you’re doing on

follow you and what you’re doing on twitter or facebook and keep updating

twitter or facebook and keep updating

twitter or facebook and keep updating them and as you make mistakes and as you

them and as you make mistakes and as you

them and as you make mistakes and as you learn you create content about that i’m

learn you create content about that i’m

learn you create content about that i’m writing my first book with with penguin

writing my first book with with penguin

writing my first book with with penguin Random House I’ve never written a book

Random House I’ve never written a book

Random House I’ve never written a book before and every week I make a video on

before and every week I make a video on

before and every week I make a video on my youtube channel

my youtube channel

my youtube channel my book writing process frustrations I

my book writing process frustrations I

my book writing process frustrations I have winds that I’m having I answer your

have winds that I’m having I answer your

have winds that I’m having I answer your questions and I’m bringing you along the

questions and I’m bringing you along the

questions and I’m bringing you along the journey with me to help you understand

journey with me to help you understand

journey with me to help you understand that book writing process I can’t make a

that book writing process I can’t make a

that book writing process I can’t make a book about uh sir I can’t make a video

book about uh sir I can’t make a video

book about uh sir I can’t make a video about here’s the 10 things you need to

about here’s the 10 things you need to

about here’s the 10 things you need to do to write a best-seller book because I

do to write a best-seller book because I

do to write a best-seller book because I haven’t done it yet but I can make those

haven’t done it yet but I can make those

haven’t done it yet but I can make those videos about my journey and so I think I

videos about my journey and so I think I

videos about my journey and so I think I think that’s the value that you can add

think that’s the value that you can add

think that’s the value that you can add as a kind of side twist to this a little

as a kind of side twist to this a little

as a kind of side twist to this a little curveball I dad is I think making it

curveball I dad is I think making it

curveball I dad is I think making it public and also keep you on track with

public and also keep you on track with

public and also keep you on track with your business I think if you are

your business I think if you are

your business I think if you are starting up any new thing it could be it

starting up any new thing it could be it

starting up any new thing it could be it can be exciting but also frustrating and

can be exciting but also frustrating and

can be exciting but also frustrating and lonely and you may go out and you start

lonely and you may go out and you start

lonely and you may go out and you start surfing and you fall and you fail and

surfing and you fall and you fail and

surfing and you fall and you fail and the guy that’s it I’m done I’m never

the guy that’s it I’m done I’m never

the guy that’s it I’m done I’m never going to be good at this but if you now

going to be good at this but if you now

going to be good at this but if you now have a community of people supporting

have a community of people supporting

have a community of people supporting you and cheering you on and you’re

you and cheering you on and you’re

you and cheering you on and you’re committed to them you’re much more

committed to them you’re much more

committed to them you’re much more likely to follow through just like when

likely to follow through just like when

likely to follow through just like when you tell your friend hit come to the gym

you tell your friend hit come to the gym

you tell your friend hit come to the gym with me you’re going to go to take that

with me you’re going to go to take that

with me you’re going to go to take that Jim appointment and so I think that the

Jim appointment and so I think that the

Jim appointment and so I think that the side benefit could be it gives you a lot

side benefit could be it gives you a lot

side benefit could be it gives you a lot more motivation as well to actually

more motivation as well to actually

more motivation as well to actually execute against your plan in the Lotus

execute against your plan in the Lotus

execute against your plan in the Lotus of your interview maestressa but

of your interview maestressa but

of your interview maestressa but everybody’s posting stuff on Facebook

everybody’s posting stuff on Facebook

everybody’s posting stuff on Facebook Instagram and it sort of paints of

Instagram and it sort of paints of

Instagram and it sort of paints of vision of the world that’s perfect

vision of the world that’s perfect

vision of the world that’s perfect everyone is a celebrity go to Vegas for

everyone is a celebrity go to Vegas for

everyone is a celebrity go to Vegas for weekend spring break everybody’s having

weekend spring break everybody’s having

weekend spring break everybody’s having fun all the time and kind of that’s not

fun all the time and kind of that’s not

fun all the time and kind of that’s not real so what you bring out is people

real so what you bring out is people

real so what you bring out is people genuine real life kind of all abilities

genuine real life kind of all abilities

genuine real life kind of all abilities so if you’re out there and learning to

so if you’re out there and learning to

so if you’re out there and learning to surf you go to community and you share

surf you go to community and you share

surf you go to community and you share your kind of hold abilities that’s very

your kind of hold abilities that’s very

your kind of hold abilities that’s very engaging and kind of brings people with

engaging and kind of brings people with

engaging and kind of brings people with you and you know all the kind of face

you and you know all the kind of face

you and you know all the kind of face book heroes out there there’s ten brands

book heroes out there there’s ten brands

book heroes out there there’s ten brands now a lot of it’s based on just

now a lot of it’s based on just

now a lot of it’s based on just connected with real life people with

connected with real life people with

connected with real life people with real life situations physics foreign

real life situations physics foreign

real life situations physics foreign people’s vulnerabilities you write your

people’s vulnerabilities you write your

people’s vulnerabilities you write your books that’s tough every day’s a perfect

books that’s tough every day’s a perfect

books that’s tough every day’s a perfect day not every day comes out with the

day not every day comes out with the

day not every day comes out with the best chapter so I kind of think this

best chapter so I kind of think this

best chapter so I kind of think this you’re onto something if I just

you’re onto something if I just

you’re onto something if I just connecting with people for a lot of

connecting with people for a lot of

connecting with people for a lot of emotions

”

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