hello everyone welcome to another Google Plus hangout I’m really excited to be
Plus hangout I’m really excited to be
Plus hangout I’m really excited to be here today to talk about how to get
here today to talk about how to get
here today to talk about how to get started with content marketing and I’m
started with content marketing and I’m
started with content marketing and I’m super excited to be joined by Monica
super excited to be joined by Monica
super excited to be joined by Monica Montesa she works at a Weber Aweber is
Montesa she works at a Weber Aweber is
Montesa she works at a Weber Aweber is the email communication software that I
the email communication software that I
the email communication software that I use to run my business I’ve used it for
use to run my business I’ve used it for
use to run my business I’ve used it for over 10 years and I love it
over 10 years and I love it
over 10 years and I love it and she does a lot of the content
and she does a lot of the content
and she does a lot of the content marketing creation at a weber and agreed
marketing creation at a weber and agreed
marketing creation at a weber and agreed to spend some of her time today to help
to spend some of her time today to help
to spend some of her time today to help share some of her insights and so
share some of her insights and so
share some of her insights and so welcome aboard Monica hi thank you it’s
welcome aboard Monica hi thank you it’s
welcome aboard Monica hi thank you it’s great to be here I’m excited to talk
great to be here I’m excited to talk
great to be here I’m excited to talk about content with everybody awesome so
about content with everybody awesome so
about content with everybody awesome so you guys know the rules there’s a little
you guys know the rules there’s a little
you guys know the rules there’s a little chat box there on the right side if you
chat box there on the right side if you
chat box there on the right side if you have a question leave it in there and we
have a question leave it in there and we
have a question leave it in there and we will do our best to get through them in
will do our best to get through them in
will do our best to get through them in this conversation but I wanted to start
this conversation but I wanted to start
this conversation but I wanted to start off quickly Monica just as an
off quickly Monica just as an
off quickly Monica just as an introduction for people why is it
introduction for people why is it
introduction for people why is it important to create content we deal with
important to create content we deal with
important to create content we deal with entrepreneurs we’ve got a million thing
entrepreneurs we’ve got a million thing
entrepreneurs we’ve got a million thing to do where everything from the CEO to
to do where everything from the CEO to
to do where everything from the CEO to the janitor and our businesses a lot of
the janitor and our businesses a lot of
the janitor and our businesses a lot of times you know I have so many things on
times you know I have so many things on
times you know I have so many things on my plate why should I care about
my plate why should I care about
my plate why should I care about creating content so a lot of people and
creating content so a lot of people and
creating content so a lot of people and the big thing about content marketing is
the big thing about content marketing is
the big thing about content marketing is that you know the focus is really on
that you know the focus is really on
that you know the focus is really on your customers and with content you it’s
your customers and with content you it’s
your customers and with content you it’s a great opportunity to educate your
a great opportunity to educate your
a great opportunity to educate your customers and teach them about your
customers and teach them about your
customers and teach them about your products or your services how that can
products or your services how that can
products or your services how that can help them in their lives and you can
help them in their lives and you can
help them in their lives and you can educate you can give them more
educate you can give them more
educate you can give them more educational information about other
educational information about other
educational information about other things that relates your niche and your
things that relates your niche and your
things that relates your niche and your industry and it’s a really good way to
industry and it’s a really good way to
industry and it’s a really good way to establish trust with people especially
establish trust with people especially
establish trust with people especially in a world when you know there’s so much
in a world when you know there’s so much
in a world when you know there’s so much competition and you’re probably not the
competition and you’re probably not the
competition and you’re probably not the only person who you know is in your your
only person who you know is in your your
only person who you know is in your your market space and um with content can
market space and um with content can
market space and um with content can help you stand out and it’s a great way
help you stand out and it’s a great way
help you stand out and it’s a great way for people to find you on on Google
for people to find you on on Google
for people to find you on on Google search and with SEO terms you can really
search and with SEO terms you can really
search and with SEO terms you can really you know rank well when you’re creating
you know rank well when you’re creating
you know rank well when you’re creating content that addresses those terms and
content that addresses those terms and
content that addresses those terms and its really great for just building
its really great for just building
its really great for just building relationships with people and it’s
relationships with people and it’s
relationships with people and it’s important to keep that in mind that at
important to keep that in mind that at
important to keep that in mind that at the end of the day with content the most
the end of the day with content the most
the end of the day with content the most important thing it’s your customers it’s
important thing it’s your customers it’s
important thing it’s your customers it’s your blog readers
your blog readers
your blog readers people who are using your products and
people who are using your products and
people who are using your products and your services
your services
your services the focus is for them so content is a
the focus is for them so content is a
the focus is for them so content is a really great way to give them to give
really great way to give them to give
really great way to give them to give them something that something else in
them something that something else in
them something that something else in addition to your products yeah I love
addition to your products yeah I love
addition to your products yeah I love the relationship part of that because a
the relationship part of that because a
the relationship part of that because a lot of people try to sell too much
lot of people try to sell too much
lot of people try to sell too much people are not likely to come to your
people are not likely to come to your
people are not likely to come to your website and just buy the first time so
website and just buy the first time so
website and just buy the first time so that’s where having a email newsletter
that’s where having a email newsletter
that’s where having a email newsletter really helps right in the funnel and to
really helps right in the funnel and to
really helps right in the funnel and to send them valuable information I’m sure
send them valuable information I’m sure
send them valuable information I’m sure you guys see it all the time with your
you guys see it all the time with your
you guys see it all the time with your newsletters if all you’re doing is is
newsletters if all you’re doing is is
newsletters if all you’re doing is is pitching products you probably gonna get
pitching products you probably gonna get
pitching products you probably gonna get people on subscribing and not being a
people on subscribing and not being a
people on subscribing and not being a part anymore but if you’re sharing guide
part anymore but if you’re sharing guide
part anymore but if you’re sharing guide will information on going they’re gonna
will information on going they’re gonna
will information on going they’re gonna want to it’s like dating before you get
want to it’s like dating before you get
want to it’s like dating before you get married right they want to know that you
married right they want to know that you
married right they want to know that you know what you’re talking about
know what you’re talking about
know what you’re talking about and that you care about them and you’re
and that you care about them and you’re
and that you care about them and you’re helping them and I mean I built my whole
helping them and I mean I built my whole
helping them and I mean I built my whole business just through content marketing
business just through content marketing
business just through content marketing I’m a huge fans um so for entrepreneurs
I’m a huge fans um so for entrepreneurs
I’m a huge fans um so for entrepreneurs who are trying to do this how did it get
who are trying to do this how did it get
who are trying to do this how did it get started what’s my first step to getting
started what’s my first step to getting
started what’s my first step to getting into content marketing so the first
into content marketing so the first
into content marketing so the first thing is definitely to UM take a look at
thing is definitely to UM take a look at
thing is definitely to UM take a look at who your audience is and understand what
who your audience is and understand what
who your audience is and understand what their needs are I know a lot of people
their needs are I know a lot of people
their needs are I know a lot of people who get started with content marketing
who get started with content marketing
who get started with content marketing the first step that they do is just come
the first step that they do is just come
the first step that they do is just come up with a list of questions that they
up with a list of questions that they
up with a list of questions that they frequently hear customers asking me
frequently hear customers asking me
frequently hear customers asking me about and then they start writing
about and then they start writing
about and then they start writing content maybe it’s a blog post or maybe
content maybe it’s a blog post or maybe
content maybe it’s a blog post or maybe they’ll create a YouTube video that
they’ll create a YouTube video that
they’ll create a YouTube video that answers those questions and when people
answers those questions and when people
answers those questions and when people are searching for those questions and
are searching for those questions and
are searching for those questions and trying to find that information online
trying to find that information online
trying to find that information online hopefully you know they’ll come across
hopefully you know they’ll come across
hopefully you know they’ll come across your content and that that’s how they’ll
your content and that that’s how they’ll
your content and that that’s how they’ll discover you but really understanding
discover you but really understanding
discover you but really understanding your audience that’s gonna be key to
your audience that’s gonna be key to
your audience that’s gonna be key to creating content that’s going to
creating content that’s going to
creating content that’s going to resonate with them and help you really
resonate with them and help you really
resonate with them and help you really convey your expertise and you know what
convey your expertise and you know what
convey your expertise and you know what you know and yeah definitely start with
you know and yeah definitely start with
you know and yeah definitely start with the Eric customers I love it so we’ve
the Eric customers I love it so we’ve
the Eric customers I love it so we’ve got a bunch of questions coming in again
got a bunch of questions coming in again
got a bunch of questions coming in again for you guys watching live you can ask
for you guys watching live you can ask
for you guys watching live you can ask on that right side in the chat box first
on that right side in the chat box first
on that right side in the chat box first up is help or desk in a world full of
up is help or desk in a world full of
up is help or desk in a world full of information and content what are your
information and content what are your
information and content what are your favorite ways to stand out from your
favorite ways to stand out from your
favorite ways to stand out from your competitors so I know for me and the
competitors so I know for me and the
competitors so I know for me and the team here we definitely like to go more
team here we definitely like to go more
team here we definitely like to go more in depth and provide a lot of practical
in depth and provide a lot of practical
in depth and provide a lot of practical advice
advice
advice so if we see that a competitor’s you
so if we see that a competitor’s you
so if we see that a competitor’s you know talking about a specific topic we
know talking about a specific topic we
know talking about a specific topic we try to take a different angle and we try
try to take a different angle and we try
try to take a different angle and we try to you know also focus on our tone of
to you know also focus on our tone of
to you know also focus on our tone of writing to help us stand out from the
writing to help us stand out from the
writing to help us stand out from the competition we also like to create
competition we also like to create
competition we also like to create different types of content so you know
different types of content so you know
different types of content so you know not every competitor is going to be
not every competitor is going to be
not every competitor is going to be creating the same content in the same
creating the same content in the same
creating the same content in the same format as you necessarily so we like to
format as you necessarily so we like to
format as you necessarily so we like to create videos we have a quick tip series
create videos we have a quick tip series
create videos we have a quick tip series in addition to our blog posts we also
in addition to our blog posts we also
in addition to our blog posts we also have some how-to articles to help
have some how-to articles to help
have some how-to articles to help educate our customers and that’s that’s
educate our customers and that’s that’s
educate our customers and that’s that’s been really helpful too and creating a
been really helpful too and creating a
been really helpful too and creating a variety of content to help keep people
variety of content to help keep people
variety of content to help keep people entertained I like this this is a funny
entertained I like this this is a funny
entertained I like this this is a funny question for me because I don’t spend
question for me because I don’t spend
question for me because I don’t spend much time looking at my competition at
much time looking at my competition at
much time looking at my competition at all and what they’re doing help her desk
all and what they’re doing help her desk
all and what they’re doing help her desk so what what I do is I think about what
so what what I do is I think about what
so what what I do is I think about what do I care about what’s the message that
do I care about what’s the message that
do I care about what’s the message that I want to get out what is inspiring me
I want to get out what is inspiring me
I want to get out what is inspiring me what am i frustrated by what’s the
what am i frustrated by what’s the
what am i frustrated by what’s the positive impact I want to have on the
positive impact I want to have on the
positive impact I want to have on the world
world
world what’s the famous story that I want to
what’s the famous story that I want to
what’s the famous story that I want to tell and that’s what I create content
tell and that’s what I create content
tell and that’s what I create content around really I create content that I
around really I create content that I
around really I create content that I wish somebody else had created so it
wish somebody else had created so it
wish somebody else had created so it created selfishly for me these are the
created selfishly for me these are the
created selfishly for me these are the things that I want to see helping
things that I want to see helping
things that I want to see helping entrepreneurs and I don’t pay much
entrepreneurs and I don’t pay much
entrepreneurs and I don’t pay much attention to what my competitors are
attention to what my competitors are
attention to what my competitors are doing I think the world is in most
doing I think the world is in most
doing I think the world is in most markets big enough that lots of
markets big enough that lots of
markets big enough that lots of different content providers can exist so
different content providers can exist so
different content providers can exist so I wouldn’t I guess I just find it being
I wouldn’t I guess I just find it being
I wouldn’t I guess I just find it being really you’re playing defense if you’re
really you’re playing defense if you’re
really you’re playing defense if you’re just doing looking at what the
just doing looking at what the
just doing looking at what the competitors are doing where I prefer to
competitors are doing where I prefer to
competitors are doing where I prefer to focus on my strengths or what I’m good
focus on my strengths or what I’m good
focus on my strengths or what I’m good at and nobody can copy me because I’m me
at and nobody can copy me because I’m me
at and nobody can copy me because I’m me and so nobody can copy you if you’re
and so nobody can copy you if you’re
and so nobody can copy you if you’re creating stuff that you really care
creating stuff that you really care
creating stuff that you really care deeply about and so maybe that’s a bit
deeply about and so maybe that’s a bit
deeply about and so maybe that’s a bit of a curveball answer but that’s what I
of a curveball answer but that’s what I
of a curveball answer but that’s what I think so that’s cool I’m sorry I’m just
think so that’s cool I’m sorry I’m just
think so that’s cool I’m sorry I’m just gonna say I totally agree with that too
gonna say I totally agree with that too
gonna say I totally agree with that too if you’re staying true to yourself and
if you’re staying true to yourself and
if you’re staying true to yourself and creating content that resonates for your
creating content that resonates for your
creating content that resonates for your specific audience because your
specific audience because your
specific audience because your competitors might have a slightly
competitors might have a slightly
competitors might have a slightly different audience and then than yours
different audience and then than yours
different audience and then than yours and if you create content for you know
and if you create content for you know
and if you create content for you know that’s always keeping up with your
that’s always keeping up with your
that’s always keeping up with your competitors you might sometimes miss a
competitors you might sometimes miss a
competitors you might sometimes miss a mark with what your audience actually
mark with what your audience actually
mark with what your audience actually wants so that is a good point I
wants so that is a good point I
wants so that is a good point I definitely agree with that too
definitely agree with that too
definitely agree with that too next up is Andre who wrote a question in
next up is Andre who wrote a question in
next up is Andre who wrote a question in Spanish which I can’t understand is
Spanish which I can’t understand is
Spanish which I can’t understand is something about Google Translate in
something about Google Translate in
something about Google Translate in there I don’t speak Spanish so sorry
there I don’t speak Spanish so sorry
there I don’t speak Spanish so sorry Andre but I’m just curious what are your
Andre but I’m just curious what are your
Andre but I’m just curious what are your thoughts Monica on multilingual content
thoughts Monica on multilingual content
thoughts Monica on multilingual content and how to manage that kind of channel
and how to manage that kind of channel
and how to manage that kind of channel so it’s not just English content but in
so it’s not just English content but in
so it’s not just English content but in different languages as well have you had
different languages as well have you had
different languages as well have you had to deal with that a weber yeah we have
to deal with that a weber yeah we have
to deal with that a weber yeah we have with that we definitely rely a lot on
with that we definitely rely a lot on
with that we definitely rely a lot on our emails to to help send messages out
our emails to to help send messages out
our emails to to help send messages out in different languages that’s really
in different languages that’s really
in different languages that’s really helpful because if you’re blogging
helpful because if you’re blogging
helpful because if you’re blogging you’re not necessarily gonna write a
you’re not necessarily gonna write a
you’re not necessarily gonna write a blog in all different languages and it
blog in all different languages and it
blog in all different languages and it does help to have you know Google Google
does help to have you know Google Google
does help to have you know Google Google Translate and there’s so many great
Translate and there’s so many great
Translate and there’s so many great options for people to you know translate
options for people to you know translate
options for people to you know translate your content if they need to I know with
your content if they need to I know with
your content if they need to I know with our YouTube videos we have an option
our YouTube videos we have an option
our YouTube videos we have an option where people can read like a transcript
where people can read like a transcript
where people can read like a transcript so they can always translate that or
so they can always translate that or
so they can always translate that or they can use closed captioning so there
they can use closed captioning so there
they can use closed captioning so there are some different options where they
are some different options where they
are some different options where they can see it in different languages but it
can see it in different languages but it
can see it in different languages but it is that is tricky that’s a tricky one
is that is tricky that’s a tricky one
is that is tricky that’s a tricky one yeah I don’t do a lot that’s
yeah I don’t do a lot that’s
yeah I don’t do a lot that’s multilingual mostly because again back
multilingual mostly because again back
multilingual mostly because again back to like the first point that’s not me I
to like the first point that’s not me I
to like the first point that’s not me I don’t really speak many languages but
don’t really speak many languages but
don’t really speak many languages but one thing that I have done that’s helped
one thing that I have done that’s helped
one thing that I have done that’s helped a little bit is I use a website called
a little bit is I use a website called
a little bit is I use a website called Amara its amara.org am a are a org and
Amara its amara.org am a are a org and
Amara its amara.org am a are a org and what it helps do is allow people to add
what it helps do is allow people to add
what it helps do is allow people to add translations of your captions on your
translations of your captions on your
translations of your captions on your YouTube videos so I’ll have people from
YouTube videos so I’ll have people from
YouTube videos so I’ll have people from around the world who are looking at my
around the world who are looking at my
around the world who are looking at my videos and they say I love the videos
videos and they say I love the videos
videos and they say I love the videos Evan I wish you could make them with
Evan I wish you could make them with
Evan I wish you could make them with Japanese subtitles or captions can I
Japanese subtitles or captions can I
Japanese subtitles or captions can I help you somehow
help you somehow
help you somehow and so Amara is a free tool that they
and so Amara is a free tool that they
and so Amara is a free tool that they can use to basically look at any video
can use to basically look at any video
can use to basically look at any video and then add their own native language
and then add their own native language
and then add their own native language in the captions so people can watch it
in the captions so people can watch it
in the captions so people can watch it in English but then be able to read it
in English but then be able to read it
in English but then be able to read it in their own language and some of the
in their own language and some of the
in their own language and some of the videos have been translated to like 23
videos have been translated to like 23
videos have been translated to like 23 or 25 different languages which is
or 25 different languages which is
or 25 different languages which is pretty cool so you can get your
pretty cool so you can get your
pretty cool so you can get your community involved as well to help them
community involved as well to help them
community involved as well to help them help you translate that content till
help you translate that content till
help you translate that content till cash writing in
cash writing in
cash writing in hi what do you think is the first step
hi what do you think is the first step
hi what do you think is the first step towards marketing any product or person
towards marketing any product or person
towards marketing any product or person it’s a good question
it’s a good question
it’s a good question um so I think for a lot of people you
um so I think for a lot of people you
um so I think for a lot of people you know it’s easy to think of the end goal
know it’s easy to think of the end goal
know it’s easy to think of the end goal you know we want to get this many people
you know we want to get this many people
you know we want to get this many people to buy our products you know we just
to buy our products you know we just
to buy our products you know we just want to get our name and message out
want to get our name and message out
want to get our name and message out there but I think it’s important to kind
there but I think it’s important to kind
there but I think it’s important to kind of take a step back and really consider
of take a step back and really consider
of take a step back and really consider how your product or service is going to
how your product or service is going to
how your product or service is going to help other people out there so one
help other people out there so one
help other people out there so one example that I love is Apple when they
example that I love is Apple when they
example that I love is Apple when they first came out with the iPod their
first came out with the iPod their
first came out with the iPod their campaign was all about the concept that
campaign was all about the concept that
campaign was all about the concept that you can have a thousand songs in your
you can have a thousand songs in your
you can have a thousand songs in your pocket so you don’t have to worry about
pocket so you don’t have to worry about
pocket so you don’t have to worry about you know going through all your CD
you know going through all your CD
you know going through all your CD collection you have all your music with
collection you have all your music with
collection you have all your music with you everywhere you go and they really
you everywhere you go and they really
you everywhere you go and they really understood that when they were marketing
understood that when they were marketing
understood that when they were marketing to their audience and you know they
to their audience and you know they
to their audience and you know they really captured on that specific need of
really captured on that specific need of
really captured on that specific need of people who would want to use their
people who would want to use their
people who would want to use their product and even those who might not
product and even those who might not
product and even those who might not listen to a lot of music because they
listen to a lot of music because they
listen to a lot of music because they maybe had trouble unwrapping the little
maybe had trouble unwrapping the little
maybe had trouble unwrapping the little plastic on those DD Braun cases and you
plastic on those DD Braun cases and you
plastic on those DD Braun cases and you know they just made it so easy for
know they just made it so easy for
know they just made it so easy for people to get music and have it with
people to get music and have it with
people to get music and have it with them everywhere they go so their ability
them everywhere they go so their ability
them everywhere they go so their ability to really understand what needs they
to really understand what needs they
to really understand what needs they were satisfying with their product was
were satisfying with their product was
were satisfying with their product was so key and it helped them you know
so key and it helped them you know
so key and it helped them you know really communicate with with the world
really communicate with with the world
really communicate with with the world about you know the iPod so cool yeah you
about you know the iPod so cool yeah you
about you know the iPod so cool yeah you know I’m a big believer in core selling
know I’m a big believer in core selling
know I’m a big believer in core selling and core marketing and that’s so the
and core marketing and that’s so the
and core marketing and that’s so the first step in that is figuring out what
first step in that is figuring out what
first step in that is figuring out what it is that you staying for what are you
it is that you staying for what are you
it is that you staying for what are you staying for as a human being what’s the
staying for as a human being what’s the
staying for as a human being what’s the positive like you’re trying to have in
positive like you’re trying to have in
positive like you’re trying to have in the world and then use that as your
the world and then use that as your
the world and then use that as your marketing where a lot of people most
marketing where a lot of people most
marketing where a lot of people most people start off selling the features
people start off selling the features
people start off selling the features you know our software can do this and
you know our software can do this and
you know our software can do this and then somewhere along the way they figure
then somewhere along the way they figure
then somewhere along the way they figure out to do benefit selling benefits
out to do benefit selling benefits
out to do benefit selling benefits marketing well instead of just being
marketing well instead of just being
marketing well instead of just being able to send out a thousand emails our
able to send out a thousand emails our
able to send out a thousand emails our software will help you build a better
software will help you build a better
software will help you build a better relationship with your customers right
relationship with your customers right
relationship with your customers right so that you start getting to more the
so that you start getting to more the
so that you start getting to more the benefits but the the bigger layer on top
benefits but the the bigger layer on top
benefits but the the bigger layer on top of that the next graduation step is to a
of that the next graduation step is to a
of that the next graduation step is to a course on what are you staying for why
course on what are you staying for why
course on what are you staying for why is it important people want to know why
is it important people want to know why
is it important people want to know why you’re doing this business and why you
you’re doing this business and why you
you’re doing this business and why you care before they’re gonna pay attention
care before they’re gonna pay attention
care before they’re gonna pay attention to you and so
to you and so
to you and so you know – all of a believed right it’s
you know – all of a believed right it’s
you know – all of a believed right it’s here on the wall everything I do flows
here on the wall everything I do flows
here on the wall everything I do flows through belief making his webinars for
through belief making his webinars for
through belief making his webinars for you guys making the videos that I do
you guys making the videos that I do
you guys making the videos that I do creating the products that I do and so I
creating the products that I do and so I
creating the products that I do and so I would start if I was at the beginning
would start if I was at the beginning
would start if I was at the beginning trying to figure out how to market my
trying to figure out how to market my
trying to figure out how to market my product I would suffer thinking and what
product I would suffer thinking and what
product I would suffer thinking and what do I stand for as a person as a company
do I stand for as a person as a company
do I stand for as a person as a company and then how can I create a unique
and then how can I create a unique
and then how can I create a unique message that resonates with me that I
message that resonates with me that I
message that resonates with me that I think will resonate with my audience as
think will resonate with my audience as
think will resonate with my audience as well
Bernardo writing in what’s the best way
Bernardo writing in what’s the best way to stand out as a graphic designer
for graphic designer well you definitely
for graphic designer well you definitely have the advantage of having a lot of
have the advantage of having a lot of
have the advantage of having a lot of visuals on your side so I would
visuals on your side so I would
visuals on your side so I would definitely start with you know adding
definitely start with you know adding
definitely start with you know adding your portfolio or at least just some
your portfolio or at least just some
your portfolio or at least just some examples of some of your best work to
examples of some of your best work to
examples of some of your best work to your website you know definitely
your website you know definitely
your website you know definitely showcase that and you know you can
showcase that and you know you can
showcase that and you know you can definitely use content on your side –
definitely use content on your side –
definitely use content on your side – just by blogging about some basics of
just by blogging about some basics of
just by blogging about some basics of graphic design that can help you get
graphic design that can help you get
graphic design that can help you get discovered on search engines when people
discovered on search engines when people
discovered on search engines when people are googling for you know really basic
are googling for you know really basic
are googling for you know really basic things like what font should I use on my
things like what font should I use on my
things like what font should I use on my website that’s not gonna be really
website that’s not gonna be really
website that’s not gonna be really hideous like Comic Sans um no offense
hideous like Comic Sans um no offense
hideous like Comic Sans um no offense anyone who likes common sense but it’s
anyone who likes common sense but it’s
anyone who likes common sense but it’s it’s good to start with the basics there
it’s good to start with the basics there
it’s good to start with the basics there and to you know really show that you’re
and to you know really show that you’re
and to you know really show that you’re a thought leader in your space and you
a thought leader in your space and you
a thought leader in your space and you know accompany that with visuals just
know accompany that with visuals just
know accompany that with visuals just keep it basic for your your audience and
keep it basic for your your audience and
keep it basic for your your audience and then when they’re ready for taking their
then when they’re ready for taking their
then when they’re ready for taking their graphics to the next level they can look
graphics to the next level they can look
graphics to the next level they can look to you for professional help yeah it’s a
to you for professional help yeah it’s a
to you for professional help yeah it’s a tough business because there’s so many
tough business because there’s so many
tough business because there’s so many graphic designers and a lot of people
graphic designers and a lot of people
graphic designers and a lot of people think oh I’ll just get my my nephew to
think oh I’ll just get my my nephew to
think oh I’ll just get my my nephew to create something for me or my brother or
create something for me or my brother or
create something for me or my brother or my high-school friend it’s been so
my high-school friend it’s been so
my high-school friend it’s been so commoditized that it’s hard to stand out
commoditized that it’s hard to stand out
commoditized that it’s hard to stand out and I think the way to do it is is one
and I think the way to do it is is one
and I think the way to do it is is one through the content through through
through the content through through
through the content through through articles or videos or Twitter or
articles or videos or Twitter or
articles or videos or Twitter or whatever your medium is if you’re if
whatever your medium is if you’re if
whatever your medium is if you’re if you’re better on camera than you are in
you’re better on camera than you are in
you’re better on camera than you are in writing then I would go YouTube as my
writing then I would go YouTube as my
writing then I would go YouTube as my content platform as opposed to writing
content platform as opposed to writing
content platform as opposed to writing if you’re a great writer go with the
if you’re a great writer go with the
if you’re a great writer go with the blog or newsletter I’d also try to see
blog or newsletter I’d also try to see
blog or newsletter I’d also try to see if if there’s some kind of tribute
if if there’s some kind of tribute
if if there’s some kind of tribute pieces I could make like what’s so
pieces I could make like what’s so
pieces I could make like what’s so unique about your style the
unique about your style the
unique about your style the than everybody else that’s the biggest
than everybody else that’s the biggest
than everybody else that’s the biggest thing if I put out a job posting for a
thing if I put out a job posting for a
thing if I put out a job posting for a graphic designer I’ll get thousands of
graphic designer I’ll get thousands of
graphic designer I’ll get thousands of people applying what is so different
people applying what is so different
people applying what is so different about yours it’s gonna make me want to
about yours it’s gonna make me want to
about yours it’s gonna make me want to come to you as the default person right
come to you as the default person right
come to you as the default person right what do you care about does that scream
what do you care about does that scream
what do you care about does that scream through your art and I’d like it doing
through your art and I’d like it doing
through your art and I’d like it doing some tribute pieces look at I don’t know
some tribute pieces look at I don’t know
some tribute pieces look at I don’t know if you’re doing graphic design for if
if you’re doing graphic design for if
if you’re doing graphic design for if you doing logos if you’re doing websites
you doing logos if you’re doing websites
you doing logos if you’re doing websites brochures but have a fun time playing
brochures but have a fun time playing
brochures but have a fun time playing around like if you love baseball I’m a
around like if you love baseball I’m a
around like if you love baseball I’m a big trial Blue Jays fan we’re going to
big trial Blue Jays fan we’re going to
big trial Blue Jays fan we’re going to the playoffs this year finally
the playoffs this year finally
the playoffs this year finally redesigned their logo right like put it
redesigned their logo right like put it
redesigned their logo right like put it in your own put your own spin on it if
in your own put your own spin on it if
in your own put your own spin on it if you’re a logo designer right that could
you’re a logo designer right that could
you’re a logo designer right that could be content that you release there’s
be content that you release there’s
be content that you release there’s something unique and different that
something unique and different that
something unique and different that nobody else is doing and people can get
nobody else is doing and people can get
nobody else is doing and people can get a flavor for for who you are and the
a flavor for for who you are and the
a flavor for for who you are and the kind of work that you can do I think it
kind of work that you can do I think it
kind of work that you can do I think it would challenge people and make people
would challenge people and make people
would challenge people and make people think next I’m John I’m a magician no
think next I’m John I’m a magician no
think next I’m John I’m a magician no really and one of my problems is my
really and one of my problems is my
really and one of my problems is my target market thinks magicians are all
target market thinks magicians are all
target market thinks magicians are all the same what should I do to convince
the same what should I do to convince
the same what should I do to convince them that I’m different and worth paying
them that I’m different and worth paying
them that I’m different and worth paying for so I think that kind of also goes in
for so I think that kind of also goes in
for so I think that kind of also goes in along with what Evan was just saying
along with what Evan was just saying
along with what Evan was just saying about you know finding what makes you
about you know finding what makes you
about you know finding what makes you different and what makes you unique and
different and what makes you unique and
different and what makes you unique and really I’m just expanding on that
really I’m just expanding on that
really I’m just expanding on that concept and that thought with your
concept and that thought with your
concept and that thought with your content and your marketing I definitely
content and your marketing I definitely
content and your marketing I definitely get some testimonials onto your web page
get some testimonials onto your web page
get some testimonials onto your web page to kind of show that you know people
to kind of show that you know people
to kind of show that you know people find value from your entertainment
find value from your entertainment
find value from your entertainment services and I think that’s you know
services and I think that’s you know
services and I think that’s you know it’s a great way to show that your
it’s a great way to show that your
it’s a great way to show that your personality and show some of the tricks
personality and show some of the tricks
personality and show some of the tricks that you do as far as content goes you
that you do as far as content goes you
that you do as far as content goes you could even maybe show you know a trick a
could even maybe show you know a trick a
could even maybe show you know a trick a week you could do a little magic show
week you could do a little magic show
week you could do a little magic show for everybody to kind of just give
for everybody to kind of just give
for everybody to kind of just give people a taste of what you have to offer
people a taste of what you have to offer
people a taste of what you have to offer and then as well as you know have like
and then as well as you know have like
and then as well as you know have like your spin on it so you said that you’re
your spin on it so you said that you’re
your spin on it so you said that you’re you know you’d like to have a little
you know you’d like to have a little
you know you’d like to have a little humor involved you just make sure that
humor involved you just make sure that
humor involved you just make sure that shows through and that your personality
shows through and that your personality
shows through and that your personality shows through a lot to to help you stand
shows through a lot to to help you stand
shows through a lot to to help you stand out above the rest yeah I really love
out above the rest yeah I really love
out above the rest yeah I really love that advice to be yourself
that advice to be yourself
that advice to be yourself because all magicians not all magicians
because all magicians not all magicians
because all magicians not all magicians but a lot of magicians will be kind of
but a lot of magicians will be kind of
but a lot of magicians will be kind of the blocks in version and a lot of
the blocks in version and a lot of
the blocks in version and a lot of people are the boxing version of
people are the boxing version of
people are the boxing version of themselves
themselves
themselves which is boring and corporate
which is boring and corporate
which is boring and corporate and people don’t really pay attention to
and people don’t really pay attention to
and people don’t really pay attention to it as much in terms of where to produce
it as much in terms of where to produce
it as much in terms of where to produce content I think video is your best bet I
content I think video is your best bet I
content I think video is your best bet I think you’d have a lot more success with
think you’d have a lot more success with
think you’d have a lot more success with a YouTube channel and creating regular
a YouTube channel and creating regular
a YouTube channel and creating regular content there because you’re in such a
content there because you’re in such a
content there because you’re in such a visual medium I think you have a lot
visual medium I think you have a lot
visual medium I think you have a lot more success with that and maybe people
more success with that and maybe people
more success with that and maybe people hit your website and they sign up for
hit your website and they sign up for
hit your website and they sign up for your newsletter you can send them
your newsletter you can send them
your newsletter you can send them regular videos of some of your best
regular videos of some of your best
regular videos of some of your best tricks or people reacting to what you’re
tricks or people reacting to what you’re
tricks or people reacting to what you’re doing anybody who’s in that kind of
doing anybody who’s in that kind of
doing anybody who’s in that kind of visual medium if you’re a public speaker
visual medium if you’re a public speaker
visual medium if you’re a public speaker if your consultant if you are a graphic
if your consultant if you are a graphic
if your consultant if you are a graphic artist who paints things if you are a
artist who paints things if you are a
artist who paints things if you are a street performer all lends itself really
street performer all lends itself really
street performer all lends itself really well to creating video content I think
well to creating video content I think
well to creating video content I think you have a lot more success there than
you have a lot more success there than
you have a lot more success there than being on Twitter as an example
being on Twitter as an example
being on Twitter as an example yeah and just letting to Monica’s point
yeah and just letting to Monica’s point
yeah and just letting to Monica’s point letting your your content shine through
letting your your content shine through
letting your your content shine through I think with with all of this it’s
I think with with all of this it’s
I think with with all of this it’s important to understand as an
important to understand as an
important to understand as an entrepreneur what are you really good at
entrepreneur what are you really good at
entrepreneur what are you really good at and working you with love with your
and working you with love with your
and working you with love with your strengths Monica’s good at a lot of
strengths Monica’s good at a lot of
strengths Monica’s good at a lot of things you know you may see her from the
things you know you may see her from the
things you know you may see her from the Aweber videos she’s also writing for the
Aweber videos she’s also writing for the
Aweber videos she’s also writing for the blog she does a lot of different things
blog she does a lot of different things
blog she does a lot of different things for you what are you best at you know
for you what are you best at you know
for you what are you best at you know are you comfortable in front of the
are you comfortable in front of the
are you comfortable in front of the camera would you rather write blog posts
camera would you rather write blog posts
camera would you rather write blog posts would you rather write in a newsletter
would you rather write in a newsletter
would you rather write in a newsletter would you rather create nice graphics
would you rather create nice graphics
would you rather create nice graphics all of that stuff can count as content
all of that stuff can count as content
all of that stuff can count as content to help build relationships with your
to help build relationships with your
to help build relationships with your clients I wouldn’t want you to you know
clients I wouldn’t want you to you know
clients I wouldn’t want you to you know for those of you watch and go all-in on
for those of you watch and go all-in on
for those of you watch and go all-in on YouTube but then hate being in front of
YouTube but then hate being in front of
YouTube but then hate being in front of a camera and think YouTube is the only
a camera and think YouTube is the only
a camera and think YouTube is the only way to do it there’s tons of ways you
way to do it there’s tons of ways you
way to do it there’s tons of ways you can create content for your business to
can create content for your business to
can create content for your business to help you grow but you got to do what is
help you grow but you got to do what is
help you grow but you got to do what is the most natural and best fitting for
the most natural and best fitting for
the most natural and best fitting for you
David’s writing about building a YouTube
David’s writing about building a YouTube channel building subscribers how do we
channel building subscribers how do we
channel building subscribers how do we do it how do we market our YouTube
do it how do we market our YouTube
do it how do we market our YouTube channel what do you guys do for for
channel what do you guys do for for
channel what do you guys do for for Aweber so any weber one of the pieces of
Aweber so any weber one of the pieces of
Aweber so any weber one of the pieces of content we create is a series called
content we create is a series called
content we create is a series called quick tips videos and in those they’re
quick tips videos and in those they’re
quick tips videos and in those they’re just two to three minute videos where we
just two to three minute videos where we
just two to three minute videos where we talk about email marketing tips and we
talk about email marketing tips and we
talk about email marketing tips and we take a lot of content inspiration from
take a lot of content inspiration from
take a lot of content inspiration from our blog so we’re repurposing content
our blog so we’re repurposing content
our blog so we’re repurposing content that we already have just in a different
that we already have just in a different
that we already have just in a different format maybe adding some more
format maybe adding some more
format maybe adding some more information and we share the
information and we share the
information and we share the videos on YouTube and at the end of
videos on YouTube and at the end of
videos on YouTube and at the end of YouTube at the end of the video I’m
YouTube at the end of the video I’m
YouTube at the end of the video I’m sorry we include a link to sign up to
sorry we include a link to sign up to
sorry we include a link to sign up to our email list or to also sign up to our
our email list or to also sign up to our
our email list or to also sign up to our YouTube channel so we try to capture the
YouTube channel so we try to capture the
YouTube channel so we try to capture the interests of the viewers who are
interests of the viewers who are
interests of the viewers who are watching our videos and you know try to
watching our videos and you know try to
watching our videos and you know try to keep them coming back for more content
keep them coming back for more content
keep them coming back for more content and hopefully eventually you know as
and hopefully eventually you know as
and hopefully eventually you know as they continue to learn more about email
they continue to learn more about email
they continue to learn more about email marketing then when they’re ready to
marketing then when they’re ready to
marketing then when they’re ready to sign up for a provider for example then
sign up for a provider for example then
sign up for a provider for example then you know they’ll come to us I love it I
you know they’ll come to us I love it I
you know they’ll come to us I love it I think with YouTube like anything else
think with YouTube like anything else
think with YouTube like anything else that you’re trying to learn you suck at
that you’re trying to learn you suck at
that you’re trying to learn you suck at the beginning if you go back to my
the beginning if you go back to my
the beginning if you go back to my channel you watch my first videos I
channel you watch my first videos I
channel you watch my first videos I sucked right it wasn’t I wasn’t Who I am
sucked right it wasn’t I wasn’t Who I am
sucked right it wasn’t I wasn’t Who I am now
now
now the content was okay but a lot of people
the content was okay but a lot of people
the content was okay but a lot of people get on YouTube trying to make it big and
get on YouTube trying to make it big and
get on YouTube trying to make it big and they put out their first videos and they
they put out their first videos and they
they put out their first videos and they hate how it looks and nobody reads it no
hate how it looks and nobody reads it no
hate how it looks and nobody reads it no sorry nobody watches nobody commented
sorry nobody watches nobody commented
sorry nobody watches nobody commented nobody is subscribing to the channel and
nobody is subscribing to the channel and
nobody is subscribing to the channel and you get discouraged where why does
you get discouraged where why does
you get discouraged where why does understand it it’s a process that if you
understand it it’s a process that if you
understand it it’s a process that if you keep doing it keep doing more and keep
keep doing it keep doing more and keep
keep doing it keep doing more and keep doing more keep doing you’ll get better
doing more keep doing you’ll get better
doing more keep doing you’ll get better right I’ve done more than 2,000 videos
right I’ve done more than 2,000 videos
right I’ve done more than 2,000 videos now so my goal is to get better than I
now so my goal is to get better than I
now so my goal is to get better than I was the last time and it’s not just
was the last time and it’s not just
was the last time and it’s not just jumping from here to here it’s taking
jumping from here to here it’s taking
jumping from here to here it’s taking little steps forward so one is being
little steps forward so one is being
little steps forward so one is being consistent one thing that really helps
consistent one thing that really helps
consistent one thing that really helps me then is to grow it encouraging
me then is to grow it encouraging
me then is to grow it encouraging communication encouraging engagement in
communication encouraging engagement in
communication encouraging engagement in most of my videos I think in all of my
most of my videos I think in all of my
most of my videos I think in all of my videos I’ll ask people to leave comments
videos I’ll ask people to leave comments
videos I’ll ask people to leave comments I’ll join in the discussion I’ll get
I’ll join in the discussion I’ll get
I’ll join in the discussion I’ll get involved with you guys we make live
involved with you guys we make live
involved with you guys we make live hangouts like this where we can interact
hangouts like this where we can interact
hangouts like this where we can interact and we can bring in experts like Monica
and we can bring in experts like Monica
and we can bring in experts like Monica and we can talk about certain topics
and we can talk about certain topics
and we can talk about certain topics I love Monica’s point about getting
I love Monica’s point about getting
I love Monica’s point about getting people signed up to a newsletter that’s
people signed up to a newsletter that’s
people signed up to a newsletter that’s my primary call to action on all of my
my primary call to action on all of my
my primary call to action on all of my videos it’s the first link that I have
videos it’s the first link that I have
videos it’s the first link that I have in my description box is join the
in my description box is join the
in my description box is join the believe newsletter and that leads to a
believe newsletter and that leads to a
believe newsletter and that leads to a landing page on my website where people
landing page on my website where people
landing page on my website where people can sign up and then you get hit with
can sign up and then you get hit with
can sign up and then you get hit with content ongoing some of that’s going to
content ongoing some of that’s going to
content ongoing some of that’s going to be part of an autoresponder sequence
be part of an autoresponder sequence
be part of an autoresponder sequence which includes some of my videos and
which includes some of my videos and
which includes some of my videos and then people come back and watch more the
then people come back and watch more the
then people come back and watch more the videos and some of it is broadcasts
videos and some of it is broadcasts
videos and some of it is broadcasts where I’m promoting the events like this
where I’m promoting the events like this
where I’m promoting the events like this say hey join me tomorrow we’re going to
say hey join me tomorrow we’re going to
say hey join me tomorrow we’re going to do this event
do this event
do this event and so you can use that you can use your
and so you can use that you can use your
and so you can use that you can use your newsletters your powerful way to hook
newsletters your powerful way to hook
newsletters your powerful way to hook people in to get regular content for
people in to get regular content for
people in to get regular content for your channel to get people coming back
your channel to get people coming back
your channel to get people coming back but in terms of building the channel –
but in terms of building the channel –
but in terms of building the channel – it’s like you got to improve the quality
it’s like you got to improve the quality
it’s like you got to improve the quality there’s so many people doing YouTube and
there’s so many people doing YouTube and
there’s so many people doing YouTube and it’s going to come from you getting
it’s going to come from you getting
it’s going to come from you getting better and better and better and better
better and better and better and better
better and better and better and better and better improving yourself how many
and better improving yourself how many
and better improving yourself how many subscribers does the Aweber channel have
subscribers does the Aweber channel have
subscribers does the Aweber channel have do you know Monica um I do not know if
do you know Monica um I do not know if
do you know Monica um I do not know if it have my head actually hey that’s
it have my head actually hey that’s
it have my head actually hey that’s growing i watch the weekly tips every
growing i watch the weekly tips every
growing i watch the weekly tips every week right it’s every other week every
week right it’s every other week every
week right it’s every other week every other week I watch them I’m always there
other week I watch them I’m always there
other week I watch them I’m always there common things you guys can check it out
common things you guys can check it out
common things you guys can check it out yourself is always related to content
yourself is always related to content
yourself is always related to content marketing email marketing growing your
marketing email marketing growing your
marketing email marketing growing your business and so that’s a cool series one
business and so that’s a cool series one
business and so that’s a cool series one of the questions from Dominic is do you
of the questions from Dominic is do you
of the questions from Dominic is do you remember how you got your first hundred
remember how you got your first hundred
remember how you got your first hundred subscribers on YouTube that’s what he’s
subscribers on YouTube that’s what he’s
subscribers on YouTube that’s what he’s struggling with at the moment since
struggling with at the moment since
struggling with at the moment since social media is flooded with too much
social media is flooded with too much
social media is flooded with too much content what do you think getting your
content what do you think getting your
content what do you think getting your first kind of subscribers for ya for
first kind of subscribers for ya for
first kind of subscribers for ya for YouTube he feels there’s some
YouTube he feels there’s some
YouTube he feels there’s some competition lots of people are doing it
competition lots of people are doing it
competition lots of people are doing it social media is flooded he’s having a
social media is flooded he’s having a
social media is flooded he’s having a hard time standing it yeah I think the
hard time standing it yeah I think the
hard time standing it yeah I think the idea finding wide life and making sure
idea finding wide life and making sure
idea finding wide life and making sure that you present your content in a way
that you present your content in a way
that you present your content in a way that’s true to who you are so that you
that’s true to who you are so that you
that’s true to who you are so that you know everybody’s unique and that’ll come
know everybody’s unique and that’ll come
know everybody’s unique and that’ll come through in your content as well and you
through in your content as well and you
through in your content as well and you can’t you just have to get started with
can’t you just have to get started with
can’t you just have to get started with creating the content um like Evan said
creating the content um like Evan said
creating the content um like Evan said it’s not gonna be pretty the first few
it’s not gonna be pretty the first few
it’s not gonna be pretty the first few tries maybe the first 20 tries it might
tries maybe the first 20 tries it might
tries maybe the first 20 tries it might not be great but at least I’ll get into
not be great but at least I’ll get into
not be great but at least I’ll get into the habit of you know writing scripts
the habit of you know writing scripts
the habit of you know writing scripts producing videos getting feedback from
producing videos getting feedback from
producing videos getting feedback from people who are watching your videos and
people who are watching your videos and
people who are watching your videos and really taking that into consideration
really taking that into consideration
really taking that into consideration for how you can make improvements for
for how you can make improvements for
for how you can make improvements for next time and it’s just gonna it’s gonna
next time and it’s just gonna it’s gonna
next time and it’s just gonna it’s gonna be a continual you’re going to
be a continual you’re going to
be a continual you’re going to continuously improve your videos over
continuously improve your videos over
continuously improve your videos over time so you know you have to be patient
time so you know you have to be patient
time so you know you have to be patient as well that is a big part of you know
as well that is a big part of you know
as well that is a big part of you know the content marketing world is your it
the content marketing world is your it
the content marketing world is your it takes some time to build your audience
takes some time to build your audience
takes some time to build your audience and it takes some time to really get
and it takes some time to really get
and it takes some time to really get durable and confident in the content
durable and confident in the content
durable and confident in the content that you’re producing but as you
that you’re producing but as you
that you’re producing but as you continue to hear from your viewers and
continue to hear from your viewers and
continue to hear from your viewers and your audience you know that will help
your audience you know that will help
your audience you know that will help you validate you know what direction you
you validate you know what direction you
you validate you know what direction you should go into and what content you need
should go into and what content you need
should go into and what content you need to write more about and that’ll also
to write more about and that’ll also
to write more about and that’ll also help you get more viewers at the same
help you get more viewers at the same
help you get more viewers at the same time so yeah if you don’t have a hundred
time so yeah if you don’t have a hundred
time so yeah if you don’t have a hundred subscribers yet and I get that that’s
subscribers yet and I get that that’s
subscribers yet and I get that that’s like that’s the first big milestone you
like that’s the first big milestone you
like that’s the first big milestone you get your hundred you get your thousands
get your hundred you get your thousands
get your hundred you get your thousands and ten thousands of milestones honestly
and ten thousands of milestones honestly
and ten thousands of milestones honestly the harsh truth probably is that your
the harsh truth probably is that your
the harsh truth probably is that your content just isn’t good enough yet and
content just isn’t good enough yet and
content just isn’t good enough yet and that’s from you just being a beginner
that’s from you just being a beginner
that’s from you just being a beginner right when you first learn French you’re
right when you first learn French you’re
right when you first learn French you’re gonna suck when you first try to ride a
gonna suck when you first try to ride a
gonna suck when you first try to ride a bike you’re gonna suck and so I wouldn’t
bike you’re gonna suck and so I wouldn’t
bike you’re gonna suck and so I wouldn’t worry about the marketing side of it yet
worry about the marketing side of it yet
worry about the marketing side of it yet I wouldn’t worry about promoting it on
I wouldn’t worry about promoting it on
I wouldn’t worry about promoting it on social too much I wouldn’t worry about
social too much I wouldn’t worry about
social too much I wouldn’t worry about trying to do coop and guest
trying to do coop and guest
trying to do coop and guest opportunities with other people because
opportunities with other people because
opportunities with other people because it’s probably not gonna help you too
it’s probably not gonna help you too
it’s probably not gonna help you too much until you make your content better
much until you make your content better
much until you make your content better until you get better doing it and so I’d
until you get better doing it and so I’d
until you get better doing it and so I’d say be consistent with it if you were
say be consistent with it if you were
say be consistent with it if you were serious about this I would say try to
serious about this I would say try to
serious about this I would say try to get one video up every day on your
get one video up every day on your
get one video up every day on your channel just for you to get better for
channel just for you to get better for
channel just for you to get better for you to get the practice for you to
you to get the practice for you to
you to get the practice for you to improve your skills and be better than
improve your skills and be better than
improve your skills and be better than you were the next day and just doing
you were the next day and just doing
you were the next day and just doing that and being consistent improving will
that and being consistent improving will
that and being consistent improving will get you to your hundred and plus
get you to your hundred and plus
get you to your hundred and plus subscribers and then you can worry more
subscribers and then you can worry more
subscribers and then you can worry more about the marketing side because if you
about the marketing side because if you
about the marketing side because if you market spent all this time marketing
market spent all this time marketing
market spent all this time marketing something that isn’t very good you’re
something that isn’t very good you’re
something that isn’t very good you’re not gonna get a result and so you got to
not gonna get a result and so you got to
not gonna get a result and so you got to make sure you improve the quality of
make sure you improve the quality of
make sure you improve the quality of your productions first money that
your productions first money that
your productions first money that applies definitely to you know your blog
applies definitely to you know your blog
applies definitely to you know your blog as well like if you’re writing content
as well like if you’re writing content
as well like if you’re writing content no matter what kind of content you’re
no matter what kind of content you’re
no matter what kind of content you’re producing you definitely want to just
producing you definitely want to just
producing you definitely want to just practice and you know be consistent with
practice and you know be consistent with
practice and you know be consistent with it do it on a regular basis so that it
it do it on a regular basis so that it
it do it on a regular basis so that it can evolve into something that you’re
can evolve into something that you’re
can evolve into something that you’re proud of and you’re ready you’re ready
proud of and you’re ready you’re ready
proud of and you’re ready you’re ready to market with so bit of harsh truth but
to market with so bit of harsh truth but
to market with so bit of harsh truth but at least you know what to solve okay
at least you know what to solve okay
at least you know what to solve okay next up laurits would you outsource your
next up laurits would you outsource your
next up laurits would you outsource your social media marketing what do you think
social media marketing what do you think
social media marketing what do you think yeah I mean I definitely think you know
yeah I mean I definitely think you know
yeah I mean I definitely think you know you can pretty much outsource a lot of
you can pretty much outsource a lot of
you can pretty much outsource a lot of things if you really need to I mean
things if you really need to I mean
things if you really need to I mean there’s so many agencies out there that
there’s so many agencies out there that
there’s so many agencies out there that create content they do social
create content they do social
create content they do social and it definitely is helpful though if
and it definitely is helpful though if
and it definitely is helpful though if you are considering outsourcing your
you are considering outsourcing your
you are considering outsourcing your social is to you know make sure you have
social is to you know make sure you have
social is to you know make sure you have a conversation with whoever’s going to
a conversation with whoever’s going to
a conversation with whoever’s going to be doing your social and make sure that
be doing your social and make sure that
be doing your social and make sure that they understand your brand what you
they understand your brand what you
they understand your brand what you stand for who your audience is and
stand for who your audience is and
stand for who your audience is and that’ll help them and you know be able
that’ll help them and you know be able
that’ll help them and you know be able to capture your voice your tone how they
to capture your voice your tone how they
to capture your voice your tone how they should speak to your audience and you
should speak to your audience and you
should speak to your audience and you know to make sure that it’s it’s a
know to make sure that it’s it’s a
know to make sure that it’s it’s a smooth transition and you know it
smooth transition and you know it
smooth transition and you know it shouldn’t seem like somebody else is
shouldn’t seem like somebody else is
shouldn’t seem like somebody else is doing the posting for you um it should
doing the posting for you um it should
doing the posting for you um it should all be it should all be fairly smooth
all be it should all be fairly smooth
all be it should all be fairly smooth and I think you know having that
and I think you know having that
and I think you know having that conversation will be really important if
conversation will be really important if
conversation will be really important if that’s something you want to pursue yeah
that’s something you want to pursue yeah
that’s something you want to pursue yeah I would recommend one starting to do
I would recommend one starting to do
I would recommend one starting to do some things yourself so you have an
some things yourself so you have an
some things yourself so you have an understanding because this is so
understanding because this is so
understanding because this is so important right this could help
important right this could help
important right this could help transform your business and I wouldn’t
transform your business and I wouldn’t
transform your business and I wouldn’t just blindly give it off to somebody
just blindly give it off to somebody
just blindly give it off to somebody else to do I would have an understanding
else to do I would have an understanding
else to do I would have an understanding of it at least even if you don’t become
of it at least even if you don’t become
of it at least even if you don’t become the expert on it just to have an
the expert on it just to have an
the expert on it just to have an understanding and be reachable you know
understanding and be reachable you know
understanding and be reachable you know as a CEO of a business you should have a
as a CEO of a business you should have a
as a CEO of a business you should have a Twitter account that people can reach
Twitter account that people can reach
Twitter account that people can reach you out and ping you ad that you can
you out and ping you ad that you can
you out and ping you ad that you can respond from even if it’s not your main
respond from even if it’s not your main
respond from even if it’s not your main company once if you were going to
company once if you were going to
company once if you were going to outsource it I’m not a huge fan of
outsource it I’m not a huge fan of
outsource it I’m not a huge fan of giving it to another company what I
giving it to another company what I
giving it to another company what I would do is bring on somebody to work at
would do is bring on somebody to work at
would do is bring on somebody to work at my business I would bring on a Monica
my business I would bring on a Monica
my business I would bring on a Monica right so that you know the founder of
right so that you know the founder of
right so that you know the founder of Aweber doesn’t have to be out there
Aweber doesn’t have to be out there
Aweber doesn’t have to be out there creating the content he can hire
creating the content he can hire
creating the content he can hire somebody super talented like Monica to
somebody super talented like Monica to
somebody super talented like Monica to come in and create the content and do
come in and create the content and do
come in and create the content and do these interviews and be on YouTube and
these interviews and be on YouTube and
these interviews and be on YouTube and write write the blogs and all of that
write write the blogs and all of that
write write the blogs and all of that stuff that goes along with creating
stuff that goes along with creating
stuff that goes along with creating context but you know she’s there she’s
context but you know she’s there she’s
context but you know she’s there she’s at Aweber you know she’s got a Jay the
at Aweber you know she’s got a Jay the
at Aweber you know she’s got a Jay the astronaut behind her you know she lives
astronaut behind her you know she lives
astronaut behind her you know she lives the culture she gets it
the culture she gets it
the culture she gets it you know they hired her for a reason
you know they hired her for a reason
you know they hired her for a reason that would be my step instead of trying
that would be my step instead of trying
that would be my step instead of trying to go to an agency because I think it’s
to go to an agency because I think it’s
to go to an agency because I think it’s hard for agencies to really digest your
hard for agencies to really digest your
hard for agencies to really digest your brand they don’t live it and breathe it
brand they don’t live it and breathe it
brand they don’t live it and breathe it like you do and so why I would say you
like you do and so why I would say you
like you do and so why I would say you know you got to try it at least I have a
know you got to try it at least I have a
know you got to try it at least I have a general understanding of it and then if
general understanding of it and then if
general understanding of it and then if you were gonna outsource it I would
you were gonna outsource it I would
you were gonna outsource it I would bring it to somebody inside the business
bring it to somebody inside the business
bring it to somebody inside the business either as a part-time role or a
either as a part-time role or a
either as a part-time role or a full-time role depending on what you can
full-time role depending on what you can
full-time role depending on what you can afford
afford
afford but yeah you got to make sure to
but yeah you got to make sure to
but yeah you got to make sure to Monica’s points I think
Monica’s points I think
Monica’s points I think capture your voice understand what you
capture your voice understand what you
capture your voice understand what you stand for can bring that out into every
stand for can bring that out into every
stand for can bring that out into every post because a lot of people are just
post because a lot of people are just
post because a lot of people are just dumping coupon codes and hey check out
dumping coupon codes and hey check out
dumping coupon codes and hey check out this article and it’s not actually
this article and it’s not actually
this article and it’s not actually providing a lot of value because it
providing a lot of value because it
providing a lot of value because it doesn’t have a lot of meat to it it’s
doesn’t have a lot of meat to it it’s
doesn’t have a lot of meat to it it’s got to have some meat it’s gotta have
got to have some meat it’s gotta have
got to have some meat it’s gotta have some heart and that heart comes from you
some heart and that heart comes from you
some heart and that heart comes from you know ideally you but if not you then
know ideally you but if not you then
know ideally you but if not you then your team because they understand what
your team because they understand what
your team because they understand what it’s all about
Sherry’s writing in talking about giving
Sherry’s writing in talking about giving away free things like free chapters or
away free things like free chapters or
away free things like free chapters or free books or free content to to get
free books or free content to to get
free books or free content to to get people I think it’s to get people to
people I think it’s to get people to
people I think it’s to get people to sign up for your newsletter I mean I do
sign up for your newsletter I mean I do
sign up for your newsletter I mean I do that all the time but what what do you
that all the time but what what do you
that all the time but what what do you guys recommend it being web in terms of
guys recommend it being web in terms of
guys recommend it being web in terms of giving away free content to get people
giving away free content to get people
giving away free content to get people to sign up yeah we definitely are big
to sign up yeah we definitely are big
to sign up yeah we definitely are big proponents of of offering incentives to
proponents of of offering incentives to
proponents of of offering incentives to encourage people to sign up you know
encourage people to sign up you know
encourage people to sign up you know we’ve definitely seen big increases in
we’ve definitely seen big increases in
we’ve definitely seen big increases in our own signup forms when we offer you
our own signup forms when we offer you
our own signup forms when we offer you know a free pdf guide for example and
know a free pdf guide for example and
know a free pdf guide for example and that’s a really great way to show your
that’s a really great way to show your
that’s a really great way to show your show you share your expertise with
show you share your expertise with
show you share your expertise with others and kind of give them give them a
others and kind of give them give them a
others and kind of give them give them a taste of what you have to offer before
taste of what you have to offer before
taste of what you have to offer before they even start receiving regular email
they even start receiving regular email
they even start receiving regular email content from you you know everybody
content from you you know everybody
content from you you know everybody loves free stuff and we write about
loves free stuff and we write about
loves free stuff and we write about incentives a lot and we’ve definitely
incentives a lot and we’ve definitely
incentives a lot and we’ve definitely heard from a lot of people that you know
heard from a lot of people that you know
heard from a lot of people that you know they benefit a lot from offering
they benefit a lot from offering
they benefit a lot from offering something in order to get something in
something in order to get something in
something in order to get something in return so you know definitely if you
return so you know definitely if you
return so you know definitely if you have something of value like you know
have something of value like you know
have something of value like you know maybe not a full ebook but you could
maybe not a full ebook but you could
maybe not a full ebook but you could always combine a couple of blog posts
always combine a couple of blog posts
always combine a couple of blog posts that you have and you know put something
that you have and you know put something
that you have and you know put something together in a PDF in a PDF file and
together in a PDF in a PDF file and
together in a PDF in a PDF file and offer it to new subscribers or you can
offer it to new subscribers or you can
offer it to new subscribers or you can even offer a checklist or a discount
even offer a checklist or a discount
even offer a checklist or a discount code and you know free information
code and you know free information
code and you know free information people people love it and if they don’t
people people love it and if they don’t
people people love it and if they don’t get it from you they might get it from
get it from you they might get it from
get it from you they might get it from somebody else so you know offer those
somebody else so you know offer those
somebody else so you know offer those things now and um you know hopefully
things now and um you know hopefully
things now and um you know hopefully people will sign up to your to your list
people will sign up to your to your list
people will sign up to your to your list yeah I’m a big fan of it you’ll see a
yeah I’m a big fan of it you’ll see a
yeah I’m a big fan of it you’ll see a difference and just do a split test do a
difference and just do a split test do a
difference and just do a split test do a split test between having a join my
split test between having a join my
split test between having a join my newsletter and get this free thing and
newsletter and get this free thing and
newsletter and get this free thing and you need a way more people who will want
you need a way more people who will want
you need a way more people who will want to get that free thing than just call
to get that free thing than just call
to get that free thing than just call that action join my newsletter
that action join my newsletter
that action join my newsletter I think the thing then is one that free
I think the thing then is one that free
I think the thing then is one that free thing has to actually be good right so
thing has to actually be good right so
thing has to actually be good right so you may just show a cover of a PDF but
you may just show a cover of a PDF but
you may just show a cover of a PDF but that PDF actually has to contain some
that PDF actually has to contain some
that PDF actually has to contain some value because if it doesn’t you know you
value because if it doesn’t you know you
value because if it doesn’t you know you give it to me and I don’t like it then I
give it to me and I don’t like it then I
give it to me and I don’t like it then I gotta unsubscribe from your list and
gotta unsubscribe from your list and
gotta unsubscribe from your list and that first email is super critical so
that first email is super critical so
that first email is super critical so that email that then sends me the guide
that email that then sends me the guide
that email that then sends me the guide you’ve hooked me a little bit but now
you’ve hooked me a little bit but now
you’ve hooked me a little bit but now you have to close the deal right give me
you have to close the deal right give me
you have to close the deal right give me something else talk to me what I’m gonna
something else talk to me what I’m gonna
something else talk to me what I’m gonna be getting tell me that you care tell me
be getting tell me that you care tell me
be getting tell me that you care tell me why you’re here tell me what I can be
why you’re here tell me what I can be
why you’re here tell me what I can be expecting to get because I’m still on
expecting to get because I’m still on
expecting to get because I’m still on the fence I’m not a die-hard fan yet and
the fence I’m not a die-hard fan yet and
the fence I’m not a die-hard fan yet and so what you put in your emails you want
so what you put in your emails you want
so what you put in your emails you want to really especially in those first few
to really especially in those first few
to really especially in those first few ones really make sure you’re crafting
ones really make sure you’re crafting
ones really make sure you’re crafting them with a lot of heart to give them a
them with a lot of heart to give them a
them with a lot of heart to give them a lot of value to make sure that they want
lot of value to make sure that they want
lot of value to make sure that they want to keep coming back we’re gonna I don’t
to keep coming back we’re gonna I don’t
to keep coming back we’re gonna I don’t know if you’re following the comments
know if you’re following the comments
know if you’re following the comments but getting a lot – thank you so much
but getting a lot – thank you so much
but getting a lot – thank you so much thank you for the how great answer so
thank you for the how great answer so
thank you for the how great answer so good par love in it that’s awesome okay
good par love in it that’s awesome okay
good par love in it that’s awesome okay so Michael how can i leverage content to
so Michael how can i leverage content to
so Michael how can i leverage content to increase my search engine optimization
increase my search engine optimization
increase my search engine optimization what do you think yeah that’s a great
what do you think yeah that’s a great
what do you think yeah that’s a great great another great question um so for
great another great question um so for
great another great question um so for SEO um a lot of so a few years ago you
SEO um a lot of so a few years ago you
SEO um a lot of so a few years ago you know SEO was a big you know what SEO
know SEO was a big you know what SEO
know SEO was a big you know what SEO first came out everybody wanted to
first came out everybody wanted to
first came out everybody wanted to create content that was filled with all
create content that was filled with all
create content that was filled with all kinds of search terms and as a result it
kinds of search terms and as a result it
kinds of search terms and as a result it kind of diminished the quality of
kind of diminished the quality of
kind of diminished the quality of content that people were producing um
content that people were producing um
content that people were producing um you would find a lot of articles that
you would find a lot of articles that
you would find a lot of articles that were just sometimes dis didn’t even make
were just sometimes dis didn’t even make
were just sometimes dis didn’t even make sense I remember my first marketing job
sense I remember my first marketing job
sense I remember my first marketing job we had some blog posts that were
we had some blog posts that were
we had some blog posts that were questionable because they were written
questionable because they were written
questionable because they were written for you know a search engine they
for you know a search engine they
for you know a search engine they weren’t written for the person who’s
weren’t written for the person who’s
weren’t written for the person who’s actually going to be reading that
actually going to be reading that
actually going to be reading that content so it’s important to kind of
content so it’s important to kind of
content so it’s important to kind of keep that in mind that you know when
keep that in mind that you know when
keep that in mind that you know when you’re taking into consideration writing
you’re taking into consideration writing
you’re taking into consideration writing for SEO you have to remember that it’s
for SEO you have to remember that it’s
for SEO you have to remember that it’s it’s a balance because the ultimate goal
it’s a balance because the ultimate goal
it’s a balance because the ultimate goal is to educate your your customers
is to educate your your customers
is to educate your your customers educate your audience and so it can be
educate your audience and so it can be
educate your audience and so it can be easy to let the SEO take over that but
easy to let the SEO take over that but
easy to let the SEO take over that but there are a lot of ways that you can use
there are a lot of ways that you can use
there are a lot of ways that you can use SEO to kind of help bolster your posts
SEO to kind of help bolster your posts
SEO to kind of help bolster your posts as well so for example you know working
as well so for example you know working
as well so for example you know working at Aweber we want to rank for
at Aweber we want to rank for
at Aweber we want to rank for email marketing so we often include the
email marketing so we often include the
email marketing so we often include the term email marketing in our blog posts
term email marketing in our blog posts
term email marketing in our blog posts but it’s a matter of you know really
but it’s a matter of you know really
but it’s a matter of you know really understanding like where it’s a perp and
understanding like where it’s a perp and
understanding like where it’s a perp and making sure that it makes sense and that
making sure that it makes sense and that
making sure that it makes sense and that you’re still providing value to to your
you’re still providing value to to your
you’re still providing value to to your audience yeah the the advice I give is
audience yeah the the advice I give is
audience yeah the the advice I give is what advice Google gives basically which
what advice Google gives basically which
what advice Google gives basically which is right for people don’t write for the
is right for people don’t write for the
is right for people don’t write for the search engines right for the people and
search engines right for the people and
search engines right for the people and so you know if I’m typing in email
so you know if I’m typing in email
so you know if I’m typing in email marketing as a search term and that’s
marketing as a search term and that’s
marketing as a search term and that’s something that you want to get ranked
something that you want to get ranked
something that you want to get ranked for then I expect to be given a page it
for then I expect to be given a page it
for then I expect to be given a page it provides me value about email marketing
provides me value about email marketing
provides me value about email marketing so you might come up with a list of 50
so you might come up with a list of 50
so you might come up with a list of 50 different keywords that you’re trying to
different keywords that you’re trying to
different keywords that you’re trying to rank for with each one of those keywords
rank for with each one of those keywords
rank for with each one of those keywords don’t just write something that’s 300
don’t just write something that’s 300
don’t just write something that’s 300 words and slap it up and you know you
words and slap it up and you know you
words and slap it up and you know you mentioned that word ten times and you
mentioned that word ten times and you
mentioned that word ten times and you hope you get it ranked for it that used
hope you get it ranked for it that used
hope you get it ranked for it that used to work like way way way all the way
to work like way way way all the way
to work like way way way all the way back but not anymore
back but not anymore
back but not anymore you want to write for the audiences so
you want to write for the audiences so
you want to write for the audiences so I’m typing that in you know if I’m
I’m typing that in you know if I’m
I’m typing that in you know if I’m typing in salsa classes Toronto I want
typing in salsa classes Toronto I want
typing in salsa classes Toronto I want to find on that page that I hit relevant
to find on that page that I hit relevant
to find on that page that I hit relevant information about salsa classes in
information about salsa classes in
information about salsa classes in Toronto and it’s okay to have a promo
Toronto and it’s okay to have a promo
Toronto and it’s okay to have a promo and a call to action and a here’s your
and a call to action and a here’s your
and a call to action and a here’s your next step but the content that you give
next step but the content that you give
next step but the content that you give me has to be value I and not just a
me has to be value I and not just a
me has to be value I and not just a sales pitch and not just something
sales pitch and not just something
sales pitch and not just something written for robots so that’s what I
written for robots so that’s what I
written for robots so that’s what I would do basically look at every search
would do basically look at every search
would do basically look at every search every kind of rank for and then create
every kind of rank for and then create
every kind of rank for and then create content that would be genuinely
content that would be genuinely
content that would be genuinely interesting for someone who had that
interesting for someone who had that
interesting for someone who had that question yeah and definitely to add on
question yeah and definitely to add on
question yeah and definitely to add on to that too if there are a variety of
to that too if there are a variety of
to that too if there are a variety of search terms that you want to rank for
search terms that you want to rank for
search terms that you want to rank for that’s a great place to you know help
that’s a great place to you know help
that’s a great place to you know help brainstorm some blog content as well or
brainstorm some blog content as well or
brainstorm some blog content as well or video content you know you can have a
video content you know you can have a
video content you know you can have a video that addresses one key phrase you
video that addresses one key phrase you
video that addresses one key phrase you can have a blog that addresses another
can have a blog that addresses another
can have a blog that addresses another so that really helps you know extend the
so that really helps you know extend the
so that really helps you know extend the life for your blog post it gives you new
life for your blog post it gives you new
life for your blog post it gives you new ideas for your content and which is
ideas for your content and which is
ideas for your content and which is actually which is really helpful it Sam
actually which is really helpful it Sam
actually which is really helpful it Sam yeah and if you’re spending all the time
yeah and if you’re spending all the time
yeah and if you’re spending all the time in making a video you can also turn
in making a video you can also turn
in making a video you can also turn those into blog posts I know you guys do
those into blog posts I know you guys do
those into blog posts I know you guys do that in a way where you take ideas from
that in a way where you take ideas from
that in a way where you take ideas from your blog and turn into videos and vice
your blog and turn into videos and vice
your blog and turn into videos and vice versa you’re spending so much time
versa you’re spending so much time
versa you’re spending so much time creating the energy and investment to
creating the energy and investment to
creating the energy and investment to make you one piece of content you can
make you one piece of content you can
make you one piece of content you can leverage that in a lot of different ways
leverage that in a lot of different ways
leverage that in a lot of different ways you can turn those into tweets that you
you can turn those into tweets that you
you can turn those into tweets that you send out other facebook pictures or
send out other facebook pictures or
send out other facebook pictures or videos and vice versa if you spent a lot
videos and vice versa if you spent a lot
videos and vice versa if you spent a lot of time making a video you can take the
of time making a video you can take the
of time making a video you can take the transcript and turn it into a blog
transcript and turn it into a blog
transcript and turn it into a blog article and
article and
article and take out the Unzen oz and all that stuff
take out the Unzen oz and all that stuff
take out the Unzen oz and all that stuff so you’ll use your content use it as a
so you’ll use your content use it as a
so you’ll use your content use it as a multi-purpose vehicle to help
multi-purpose vehicle to help
multi-purpose vehicle to help continually drive more traffic to your
continually drive more traffic to your
continually drive more traffic to your sites
peter is writing in about giving away
peter is writing in about giving away information to help him get recognized
information to help him get recognized
information to help him get recognized in his market as an expert so writing
in his market as an expert so writing
in his market as an expert so writing content giving away things as a way to
content giving away things as a way to
content giving away things as a way to get recognized yeah definitely um so in
get recognized yeah definitely um so in
get recognized yeah definitely um so in order to kind of I’m assuming that means
order to kind of I’m assuming that means
order to kind of I’m assuming that means to present yourself as an expert and an
to present yourself as an expert and an
to present yourself as an expert and an authority figure in that in that topic
authority figure in that in that topic
authority figure in that in that topic so yeah definitely writing content about
so yeah definitely writing content about
so yeah definitely writing content about that I’m trying to get some guest blog
that I’m trying to get some guest blog
that I’m trying to get some guest blog posts on other companies blogs is
posts on other companies blogs is
posts on other companies blogs is another great way to do that and kind of
another great way to do that and kind of
another great way to do that and kind of widen your audience um in that regard so
widen your audience um in that regard so
widen your audience um in that regard so you can and you know so you can continue
you can and you know so you can continue
you can and you know so you can continue making connections with other people and
making connections with other people and
making connections with other people and and help get your name out there too
and help get your name out there too
and help get your name out there too yeah I would also look at if I could use
yeah I would also look at if I could use
yeah I would also look at if I could use the media that’s another form of content
the media that’s another form of content
the media that’s another form of content if I could write a column in a local
if I could write a column in a local
if I could write a column in a local newspaper or an industry magazine if I
newspaper or an industry magazine if I
newspaper or an industry magazine if I could be interviewed as an expert on
could be interviewed as an expert on
could be interviewed as an expert on certain topics when I was first getting
certain topics when I was first getting
certain topics when I was first getting started in my business I would create a
started in my business I would create a
started in my business I would create a press release every week and send it off
press release every week and send it off
press release every week and send it off to a list of all the local media and
to a list of all the local media and
to a list of all the local media and entrepreneur related media and it was
entrepreneur related media and it was
entrepreneur related media and it was always a story wasn’t the press release
always a story wasn’t the press release
always a story wasn’t the press release it was a something that they would
it was a something that they would
it was a something that they would actually potentially publish and I
actually potentially publish and I
actually potentially publish and I always got at least one pickup from it
always got at least one pickup from it
always got at least one pickup from it well there’s a TV spot a radio spot a
well there’s a TV spot a radio spot a
well there’s a TV spot a radio spot a newspaper spot magazine article and that
newspaper spot magazine article and that
newspaper spot magazine article and that was another great way to establish
was another great way to establish
was another great way to establish yourself as an expert and again you can
yourself as an expert and again you can
yourself as an expert and again you can then use that content to turn it into a
then use that content to turn it into a
then use that content to turn it into a video of the turn into a blog post in
video of the turn into a blog post in
video of the turn into a blog post in terms of the tweets so content is really
terms of the tweets so content is really
terms of the tweets so content is really it’s just educating right educating your
it’s just educating right educating your
it’s just educating right educating your customers educating the market and
customers educating the market and
customers educating the market and letting them know that you know what
letting them know that you know what
letting them know that you know what you’re talking about and you should be
you’re talking about and you should be
you’re talking about and you should be the go-to person to connect with when
the go-to person to connect with when
the go-to person to connect with when they need help with whatever topic you
they need help with whatever topic you
they need help with whatever topic you are next video Lauren has a follow-up
are next video Lauren has a follow-up
are next video Lauren has a follow-up question for you Monica who’s saying
question for you Monica who’s saying
question for you Monica who’s saying when you say understand your customers
when you say understand your customers
when you say understand your customers are we talking about a value proposition
are we talking about a value proposition
are we talking about a value proposition canvas for customer segments or what
canvas for customer segments or what
canvas for customer segments or what tools are you saying to visualize your
tools are you saying to visualize your
tools are you saying to visualize your customers pains and gains
customers pains and gains
customers pains and gains so basically baking that what do you
so basically baking that what do you
so basically baking that what do you mean by understanding your customers so
mean by understanding your customers so
mean by understanding your customers so am i understanding your customers is
am i understanding your customers is
am i understanding your customers is that’s a great question
that’s a great question
that’s a great question you know you know sometimes we take that
you know you know sometimes we take that
you know you know sometimes we take that for granted because we’re in touch with
for granted because we’re in touch with
for granted because we’re in touch with our customers so often but as far as as
our customers so often but as far as as
our customers so often but as far as as far as what I mean by that is you know
far as what I mean by that is you know
far as what I mean by that is you know really under getting to know who your
really under getting to know who your
really under getting to know who your customers are that could involve you
customers are that could involve you
customers are that could involve you know sending out a survey to even just
know sending out a survey to even just
know sending out a survey to even just ask them exactly what their pains are
ask them exactly what their pains are
ask them exactly what their pains are and what their needs are you can start
and what their needs are you can start
and what their needs are you can start doing this by just you know having a
doing this by just you know having a
doing this by just you know having a brainstorm just to kind of see assess
brainstorm just to kind of see assess
brainstorm just to kind of see assess you know who you think your audiences
you know who you think your audiences
you know who you think your audiences and you can you know back that up by
and you can you know back that up by
and you can you know back that up by sending out that survey and/or putting
sending out that survey and/or putting
sending out that survey and/or putting up a quiz you can put up a pop-up quiz
up a quiz you can put up a pop-up quiz
up a quiz you can put up a pop-up quiz on your website to kind of get people to
on your website to kind of get people to
on your website to kind of get people to answer some questions about you know who
answer some questions about you know who
answer some questions about you know who they are and what their interests are
they are and what their interests are
they are and what their interests are what their needs are basically you’re
what their needs are basically you’re
what their needs are basically you’re building a persona to help you figure
building a persona to help you figure
building a persona to help you figure out who you’re talking to
out who you’re talking to
out who you’re talking to and that’s really valuable when it comes
and that’s really valuable when it comes
and that’s really valuable when it comes to content because if you don’t know who
to content because if you don’t know who
to content because if you don’t know who you’re talking to and what their needs
you’re talking to and what their needs
you’re talking to and what their needs are it can be it can be difficult to
are it can be it can be difficult to
are it can be it can be difficult to create content for them yeah I see the
create content for them yeah I see the
create content for them yeah I see the two ways of looking at this one you go
two ways of looking at this one you go
two ways of looking at this one you go data and and you’re looking at your
data and and you’re looking at your
data and and you’re looking at your Google Analytics and you’re looking at
Google Analytics and you’re looking at
Google Analytics and you’re looking at your Aweber Analytics you see what are
your Aweber Analytics you see what are
your Aweber Analytics you see what are people opening what articles are reading
people opening what articles are reading
people opening what articles are reading where people you know spending time on
where people you know spending time on
where people you know spending time on your website and what tweet gets the
your website and what tweet gets the
your website and what tweet gets the most retweets and what videos gets the
most retweets and what videos gets the
most retweets and what videos gets the most views you’re just looking at
most views you’re just looking at
most views you’re just looking at analytics and then you say well people
analytics and then you say well people
analytics and then you say well people like this so I’m gonna create more stuff
like this so I’m gonna create more stuff
like this so I’m gonna create more stuff like this to attract people to me the
like this to attract people to me the
like this to attract people to me the other side is heart where you know you
other side is heart where you know you
other side is heart where you know you are your own customer and you make
are your own customer and you make
are your own customer and you make things that make you come alive and
things that make you come alive and
things that make you come alive and don’t care about analytics um the answer
don’t care about analytics um the answer
don’t care about analytics um the answer is probably a combination of those right
is probably a combination of those right
is probably a combination of those right where you know you’re creating stuff
where you know you’re creating stuff
where you know you’re creating stuff that you’re passionate about and then
that you’re passionate about and then
that you’re passionate about and then you use the analytics to support that
you use the analytics to support that
you use the analytics to support that and say okay well I want to write about
and say okay well I want to write about
and say okay well I want to write about this should I use top ten reasons to do
this should I use top ten reasons to do
this should I use top ten reasons to do this or should I use or why you should
this or should I use or why you should
this or should I use or why you should do that or you know how you promote it
do that or you know how you promote it
do that or you know how you promote it and present it you could use the data to
and present it you could use the data to
and present it you could use the data to help you I would always start from a
help you I would always start from a
help you I would always start from a place and this is me because I’m I’m a
place and this is me because I’m I’m a
place and this is me because I’m I’m a passion guy I would always start coming
passion guy I would always start coming
passion guy I would always start coming place of do I like this like what I read
place of do I like this like what I read
place of do I like this like what I read this what I want to share this do I want
this what I want to share this do I want
this what I want to share this do I want to show this to my mom
to show this to my mom
to show this to my mom or my best
or my best
or my best there my colleague right and if I don’t
there my colleague right and if I don’t
there my colleague right and if I don’t it doesn’t pass the Epping test then I
it doesn’t pass the Epping test then I
it doesn’t pass the Epping test then I don’t put it up and we got to redo it
don’t put it up and we got to redo it
don’t put it up and we got to redo it and create something else and so you
and create something else and so you
and create something else and so you looking at the content and making sure
looking at the content and making sure
looking at the content and making sure that you love it and makes you come
that you love it and makes you come
that you love it and makes you come alive and say yes I would share this
alive and say yes I would share this
alive and say yes I would share this that’s a pretty good filter that you
that’s a pretty good filter that you
that’s a pretty good filter that you should put up before you release it I
should put up before you release it I
should put up before you release it I think to the market Kumar is asking is
think to the market Kumar is asking is
think to the market Kumar is asking is it is technical knowledge important in
it is technical knowledge important in
it is technical knowledge important in marketing technical knowledge
marketing technical knowledge
marketing technical knowledge I think definitely to some extent you
I think definitely to some extent you
I think definitely to some extent you know if if you’re in digital marketing
know if if you’re in digital marketing
know if if you’re in digital marketing you know you have to have some basic
you know you have to have some basic
you know you have to have some basic technical knowledge you know with how to
technical knowledge you know with how to
technical knowledge you know with how to just operate the computer that you’re
just operate the computer that you’re
just operate the computer that you’re using
using
using I’m familiarizing yourself with
I’m familiarizing yourself with
I’m familiarizing yourself with WordPress if you have a wordpress blog
WordPress if you have a wordpress blog
WordPress if you have a wordpress blog or website and you know and there are so
or website and you know and there are so
or website and you know and there are so many tools out there that can help you
many tools out there that can help you
many tools out there that can help you educate yourself on how to use different
educate yourself on how to use different
educate yourself on how to use different piece of different types of technology
piece of different types of technology
piece of different types of technology to market your business to which is
to market your business to which is
to market your business to which is really helpful um but as you know as far
really helpful um but as you know as far
really helpful um but as you know as far as if you’re you know doing some
as if you’re you know doing some
as if you’re you know doing some in-person marketing you know there’s
in-person marketing you know there’s
in-person marketing you know there’s different there’s different types of
different there’s different types of
different there’s different types of marketing to and but if you want to do
marketing to and but if you want to do
marketing to and but if you want to do more technical side more digital
more technical side more digital
more technical side more digital marketing then yeah we definitely
marketing then yeah we definitely
marketing then yeah we definitely recommend having some basic technology
recommend having some basic technology
recommend having some basic technology knowledge yeah you know I think it’s
knowledge yeah you know I think it’s
knowledge yeah you know I think it’s getting easier I think it’s only getting
getting easier I think it’s only getting
getting easier I think it’s only getting easier to be a Content marketer before
easier to be a Content marketer before
easier to be a Content marketer before WordPress you had to create a website
WordPress you had to create a website
WordPress you had to create a website right and you have to know how to do
right and you have to know how to do
right and you have to know how to do that yourself or spend money on somebody
that yourself or spend money on somebody
that yourself or spend money on somebody to help you do it now with WordPress
to help you do it now with WordPress
to help you do it now with WordPress really if you can use word you can use
really if you can use word you can use
really if you can use word you can use WordPress it’s not super difficult to
WordPress it’s not super difficult to
WordPress it’s not super difficult to figure out and you need to have a
figure out and you need to have a
figure out and you need to have a programmer I would just to get a
programmer I would just to get a
programmer I would just to get a programmer to help you get it started
programmer to help you get it started
programmer to help you get it started and then I would honestly look at what
and then I would honestly look at what
and then I would honestly look at what are you really good at and how can you
are you really good at and how can you
are you really good at and how can you maximize those strengths and then
maximize those strengths and then
maximize those strengths and then delegate or automate the other stuff so
delegate or automate the other stuff so
delegate or automate the other stuff so you know on my youtube channel I my my
you know on my youtube channel I my my
you know on my youtube channel I my my best skill is up being in front of the
best skill is up being in front of the
best skill is up being in front of the camera it’s not in it’s on to being
camera it’s not in it’s on to being
camera it’s not in it’s on to being behind the camera it’s not in doing the
behind the camera it’s not in doing the
behind the camera it’s not in doing the editing and the started did everything
editing and the started did everything
editing and the started did everything myself but as I grew up quickly hired
myself but as I grew up quickly hired
myself but as I grew up quickly hired gotta fill me I hired editors to help me
gotta fill me I hired editors to help me
gotta fill me I hired editors to help me write a hired researchers so I can spend
write a hired researchers so I can spend
write a hired researchers so I can spend more time creating the content and
more time creating the content and
more time creating the content and that’s how I went from one video week to
that’s how I went from one video week to
that’s how I went from one video week to 20 videos a week and so really no
20 videos a week and so really no
20 videos a week and so really no understand what you’re really good at
understand what you’re really good at
understand what you’re really good at and if you are not the tech guy then you
and if you are not the tech guy then you
and if you are not the tech guy then you probably will never be the tech guy and
probably will never be the tech guy and
probably will never be the tech guy and that’s okay you can have a basic
that’s okay you can have a basic
that’s okay you can have a basic understanding of some things and again
understanding of some things and again
understanding of some things and again it’s only getting easier to to be good
it’s only getting easier to to be good
it’s only getting easier to to be good at these things
at these things
at these things but understand what your strengths are
but understand what your strengths are
but understand what your strengths are and go from there you’ve been using look
and go from there you’ve been using look
and go from there you’ve been using look at a Weber use I use a weber been use
at a Weber use I use a weber been use
at a Weber use I use a weber been use anywhere but for 10 plus years I’m not
anywhere but for 10 plus years I’m not
anywhere but for 10 plus years I’m not the guy to understand spam filters and
the guy to understand spam filters and
the guy to understand spam filters and you know all the things that a weber
you know all the things that a weber
you know all the things that a weber just takes care of for me templates and
just takes care of for me templates and
just takes care of for me templates and everything right I don’t want to have to
everything right I don’t want to have to
everything right I don’t want to have to worry about coding that I’d never be
worry about coding that I’d never be
worry about coding that I’d never be able to create that myself if it were me
able to create that myself if it were me
able to create that myself if it were me I would just be doing an email with BCC
I would just be doing an email with BCC
I would just be doing an email with BCC everybody in there because I don’t have
everybody in there because I don’t have
everybody in there because I don’t have the tech skills to do it
the tech skills to do it
the tech skills to do it but there’s tools out there like a web
but there’s tools out there like a web
but there’s tools out there like a web bird that was third cost 19 bucks a
bird that was third cost 19 bucks a
bird that was third cost 19 bucks a month or something yes yeah $19 a month
month or something yes yeah $19 a month
month or something yes yeah $19 a month to get started I think it’s like $1
to get started I think it’s like $1
to get started I think it’s like $1 trial and then nitrate and then $19 a
trial and then nitrate and then $19 a
trial and then nitrate and then $19 a month right it’s it’s insane all right
month right it’s it’s insane all right
month right it’s it’s insane all right like that’s that’s an insane use of your
like that’s that’s an insane use of your
like that’s that’s an insane use of your time instead of you trying to figure out
time instead of you trying to figure out
time instead of you trying to figure out all the time and so I think if you get
all the time and so I think if you get
all the time and so I think if you get the good tools anywhere WordPress or you
the good tools anywhere WordPress or you
the good tools anywhere WordPress or you build a good team editors videographers
build a good team editors videographers
build a good team editors videographers then it allows you to do what you do
then it allows you to do what you do
then it allows you to do what you do best instead of trying to worry about
best instead of trying to worry about
best instead of trying to worry about being the technician all the time and I
being the technician all the time and I
being the technician all the time and I think I’ll suit you just adding on to
think I’ll suit you just adding on to
think I’ll suit you just adding on to that it’s really great advice um you
that it’s really great advice um you
that it’s really great advice um you know everything there’s a learning curve
know everything there’s a learning curve
know everything there’s a learning curve with everything so you know just take
with everything so you know just take
with everything so you know just take some time and familiarize yourself with
some time and familiarize yourself with
some time and familiarize yourself with different different tools that can help
different different tools that can help
different different tools that can help you do the things that you want to do
you do the things that you want to do
you do the things that you want to do with your marketing and you know just
with your marketing and you know just
with your marketing and you know just get comfortable with it there’s so many
get comfortable with it there’s so many
get comfortable with it there’s so many great resources you can find blog
great resources you can find blog
great resources you can find blog articles how-to articles to kind of help
articles how-to articles to kind of help
articles how-to articles to kind of help you um along the way so that you’re not
you um along the way so that you’re not
you um along the way so that you’re not just kind of flailing around and I
just kind of flailing around and I
just kind of flailing around and I created a Squarespace website not too
created a Squarespace website not too
created a Squarespace website not too long ago and I had no idea what I was
long ago and I had no idea what I was
long ago and I had no idea what I was doing um I still don’t really know what
doing um I still don’t really know what
doing um I still don’t really know what I’m doing but you know there’s so many
I’m doing but you know there’s so many
I’m doing but you know there’s so many great resources out there it’s kind of
great resources out there it’s kind of
great resources out there it’s kind of show me you know show me the ropes and
show me you know show me the ropes and
show me you know show me the ropes and you know just every now and then I’ll
you know just every now and then I’ll
you know just every now and then I’ll just go in there just player
just go in there just player
just go in there just player with it and you’ll you’ll keep learning
with it and you’ll you’ll keep learning
with it and you’ll you’ll keep learning along the way and you’ll find that
along the way and you’ll find that
along the way and you’ll find that you’ll you get more comfortable with
you’ll you get more comfortable with
you’ll you get more comfortable with different things Jew logo love it simply
different things Jew logo love it simply
different things Jew logo love it simply say writing in how many social media
say writing in how many social media
say writing in how many social media venues would you suggest an entrepreneur
venues would you suggest an entrepreneur
venues would you suggest an entrepreneur engage in especially as companies like
engage in especially as companies like
engage in especially as companies like Facebook periscope meerkat blab and so
Facebook periscope meerkat blab and so
Facebook periscope meerkat blab and so on make their entry into the markets
on make their entry into the markets
on make their entry into the markets it’s a great question we hear that one a
it’s a great question we hear that one a
it’s a great question we hear that one a lot so I think for social media you know
lot so I think for social media you know
lot so I think for social media you know there’s so many great platforms that you
there’s so many great platforms that you
there’s so many great platforms that you can use but it can get overwhelming
can use but it can get overwhelming
can use but it can get overwhelming really really fast and I definitely
really really fast and I definitely
really really fast and I definitely don’t think that entrepreneurs or
don’t think that entrepreneurs or
don’t think that entrepreneurs or anybody should feel obligated to be on
anybody should feel obligated to be on
anybody should feel obligated to be on every platform that is in existence
every platform that is in existence
every platform that is in existence because the it’s that’s just
because the it’s that’s just
because the it’s that’s just unmanageable basically at the end of the
unmanageable basically at the end of the
unmanageable basically at the end of the day so just kind of pick one or two to
day so just kind of pick one or two to
day so just kind of pick one or two to kind of get started you know Facebook
kind of get started you know Facebook
kind of get started you know Facebook Twitter Linkedin start with the big ones
Twitter Linkedin start with the big ones
Twitter Linkedin start with the big ones YouTube to kind of just get familiar
YouTube to kind of just get familiar
YouTube to kind of just get familiar with you know talking to a social
with you know talking to a social
with you know talking to a social audience and just getting a sense for
audience and just getting a sense for
audience and just getting a sense for each platform maybe even just getting
each platform maybe even just getting
each platform maybe even just getting started with one or two to really if
started with one or two to really if
started with one or two to really if you’re really just getting started um
you’re really just getting started um
you’re really just getting started um and just get more familiar with you know
and just get more familiar with you know
and just get more familiar with you know whether or not that platform is even
whether or not that platform is even
whether or not that platform is even right for your business because like
right for your business because like
right for your business because like Ivan said you know there are certain
Ivan said you know there are certain
Ivan said you know there are certain things that you know video might be
things that you know video might be
things that you know video might be better for your business blogging might
better for your business blogging might
better for your business blogging might be better Twitter might be better it
be better Twitter might be better it
be better Twitter might be better it really might take some time for you to
really might take some time for you to
really might take some time for you to test out different platforms see what
test out different platforms see what
test out different platforms see what works see if you’re getting the
works see if you’re getting the
works see if you’re getting the engagement that you want see if people
engagement that you want see if people
engagement that you want see if people are asking the right questions if
are asking the right questions if
are asking the right questions if they’re interacting with you if they’re
they’re interacting with you if they’re
they’re interacting with you if they’re going back to your website you know
going back to your website you know
going back to your website you know really take some time to sort through
really take some time to sort through
really take some time to sort through each one and then make a decision at the
each one and then make a decision at the
each one and then make a decision at the end of the day if to see if it’s really
end of the day if to see if it’s really
end of the day if to see if it’s really right for you I know it can we support
right for you I know it can we support
right for you I know it can we support stressful as an entrepreneur because we
stressful as an entrepreneur because we
stressful as an entrepreneur because we have all these things we have to run in
have all these things we have to run in
have all these things we have to run in our business already now you know I just
our business already now you know I just
our business already now you know I just figured out Facebook now we need to know
figured out Facebook now we need to know
figured out Facebook now we need to know meerkat and periscope and blab and
meerkat and periscope and blab and
meerkat and periscope and blab and snapchat and it can just seem
snapchat and it can just seem
snapchat and it can just seem overwhelming that a new thing opens up
overwhelming that a new thing opens up
overwhelming that a new thing opens up and now you have to learn it I think
and now you have to learn it I think
and now you have to learn it I think marketing 101 is you want to be where
marketing 101 is you want to be where
marketing 101 is you want to be where your customers are if your customers are
your customers are if your customers are
your customers are if your customers are on this platform in a big number then
on this platform in a big number then
on this platform in a big number then that’s where you want to be I thought
that’s where you want to be I thought
that’s where you want to be I thought Twitter was stupid at the start when I
Twitter was stupid at the start when I
Twitter was stupid at the start when I first got onto what people we’re talking
first got onto what people we’re talking
first got onto what people we’re talking about their cats and with a for like
about their cats and with a for like
about their cats and with a for like time for this I’m running my business I
time for this I’m running my business I
time for this I’m running my business I don’t I don’t think that share what I
don’t I don’t think that share what I
don’t I don’t think that share what I mean for lunch good for you guys that
mean for lunch good for you guys that
mean for lunch good for you guys that it’s not for me but I got my name anyway
it’s not for me but I got my name anyway
it’s not for me but I got my name anyway because you want to make sure nobody
because you want to make sure nobody
because you want to make sure nobody kind of takes your name and squats on it
kind of takes your name and squats on it
kind of takes your name and squats on it and does something with it
and does something with it
and does something with it then I just did a search and I found
then I just did a search and I found
then I just did a search and I found that people were talking about me and
that people were talking about me and
that people were talking about me and talking about my website on Twitter and
talking about my website on Twitter and
talking about my website on Twitter and I wasn’t a part of the conversation
I wasn’t a part of the conversation
I wasn’t a part of the conversation which is not good right like even if
which is not good right like even if
which is not good right like even if you’re not going to be active in the
you’re not going to be active in the
you’re not going to be active in the platform you want to at least recognize
platform you want to at least recognize
platform you want to at least recognize your champions you want to thank them
your champions you want to thank them
your champions you want to thank them you want to you know say show some
you want to you know say show some
you want to you know say show some appreciation them so they’re gonna do it
appreciation them so they’re gonna do it
appreciation them so they’re gonna do it again ongoing because that’s that’s
again ongoing because that’s that’s
again ongoing because that’s that’s gonna encourage them to want to keep
gonna encourage them to want to keep
gonna encourage them to want to keep doing it and so step one is figuring out
doing it and so step one is figuring out
doing it and so step one is figuring out are my customers here what’s the
are my customers here what’s the
are my customers here what’s the demographic does it line up with who I’m
demographic does it line up with who I’m
demographic does it line up with who I’m trying to sell to and if it does then
trying to sell to and if it does then
trying to sell to and if it does then you should consider looking at it but
you should consider looking at it but
you should consider looking at it but doesn’t don’t worry about it you know
doesn’t don’t worry about it you know
doesn’t don’t worry about it you know snapchat skews really young are you
snapchat skews really young are you
snapchat skews really young are you selling to teenagers are you selling to
selling to teenagers are you selling to
selling to teenagers are you selling to senior citizens right figure out where
senior citizens right figure out where
senior citizens right figure out where you want to be
you want to be
you want to be I would overlay that with what are you
I would overlay that with what are you
I would overlay that with what are you really good at and where is your passion
really good at and where is your passion
really good at and where is your passion right so if you are great on camera like
right so if you are great on camera like
right so if you are great on camera like we talked about or great at writing you
we talked about or great at writing you
we talked about or great at writing you can leverage those talents and those
can leverage those talents and those
can leverage those talents and those skills and that passion to create
skills and that passion to create
skills and that passion to create amazing content so YouTube was my
amazing content so YouTube was my
amazing content so YouTube was my favorite platform because a lot of
favorite platform because a lot of
favorite platform because a lot of entrepreneurs you guys are all on
entrepreneurs you guys are all on
entrepreneurs you guys are all on YouTube and I love being on camera as
YouTube and I love being on camera as
YouTube and I love being on camera as opposed to other forms of writing or
opposed to other forms of writing or
opposed to other forms of writing or doing interviews and speaking and so
doing interviews and speaking and so
doing interviews and speaking and so that matches up best for me and I’m on
that matches up best for me and I’m on
that matches up best for me and I’m on the other platforms but I’m most engaged
the other platforms but I’m most engaged
the other platforms but I’m most engaged on YouTube and so if you can combine
on YouTube and so if you can combine
on YouTube and so if you can combine those things where’s your audience and
those things where’s your audience and
those things where’s your audience and what are you good at and want to learn
what are you good at and want to learn
what are you good at and want to learn more about where were that intersects
more about where were that intersects
more about where were that intersects that’s we should be
Keshawn is asking Monica what do you
Keshawn is asking Monica what do you think about the future of marketing the
think about the future of marketing the
think about the future of marketing the future of marketing marketing so for the
future of marketing marketing so for the
future of marketing marketing so for the future of marketing I mean there’s so
future of marketing I mean there’s so
future of marketing I mean there’s so many possibilities with what can happen
many possibilities with what can happen
many possibilities with what can happen I mean it a lot of it depends on
I mean it a lot of it depends on
I mean it a lot of it depends on technology and you know what the
technology and you know what the
technology and you know what the advances of Technology are but I
advances of Technology are but I
advances of Technology are but I definitely see a lot of you know
definitely see a lot of you know
definitely see a lot of you know contents definitely a big player in the
contents definitely a big player in the
contents definitely a big player in the marketing game if you’re not creating
marketing game if you’re not creating
marketing game if you’re not creating content chances are your competitors are
content chances are your competitors are
content chances are your competitors are and your audience might be searching for
and your audience might be searching for
and your audience might be searching for something important and and you know
something important and and you know
something important and and you know still going and going to them instead of
still going and going to them instead of
still going and going to them instead of going to you so I think the future you
going to you so I think the future you
going to you so I think the future you know for content it’s definitely you got
know for content it’s definitely you got
know for content it’s definitely you got a yet you should be producing something
a yet you should be producing something
a yet you should be producing something if you’re not already as far as
if you’re not already as far as
if you’re not already as far as technology goes and what can happen how
technology goes and what can happen how
technology goes and what can happen how it’ll help I know a lot of people are
it’ll help I know a lot of people are
it’ll help I know a lot of people are you know trying to find ways to automate
you know trying to find ways to automate
you know trying to find ways to automate different tasks that they do and I think
different tasks that they do and I think
different tasks that they do and I think that’s gonna be a big thing in the
that’s gonna be a big thing in the
that’s gonna be a big thing in the future – I know
future – I know
future – I know Evan touched on that you know if you’re
Evan touched on that you know if you’re
Evan touched on that you know if you’re struggling with a certain piece of
struggling with a certain piece of
struggling with a certain piece of technology or if you don’t if you just
technology or if you don’t if you just
technology or if you don’t if you just don’t have enough time in the day you
don’t have enough time in the day you
don’t have enough time in the day you know finding tools that will help
know finding tools that will help
know finding tools that will help automate some of those tasks can make it
automate some of those tasks can make it
automate some of those tasks can make it a lot easier so for you know a weber we
a lot easier so for you know a weber we
a lot easier so for you know a weber we have email marketing platforms to help
have email marketing platforms to help
have email marketing platforms to help help you send out emails to your
help you send out emails to your
help you send out emails to your customers and you know automate them so
customers and you know automate them so
customers and you know automate them so that your emails are going out even when
that your emails are going out even when
that your emails are going out even when you’re busy you know doing other tasks
you’re busy you know doing other tasks
you’re busy you know doing other tasks like balancing checkbooks and you know
like balancing checkbooks and you know
like balancing checkbooks and you know other things and you know I think that’s
other things and you know I think that’s
other things and you know I think that’s gonna be really important as time goes
gonna be really important as time goes
gonna be really important as time goes on – I think more to add to what
on – I think more to add to what
on – I think more to add to what Monica’s saying entrepreneurs and
Monica’s saying entrepreneurs and
Monica’s saying entrepreneurs and companies are gonna have to become media
companies are gonna have to become media
companies are gonna have to become media companies it’s just gonna be a part of
companies it’s just gonna be a part of
companies it’s just gonna be a part of what you do it’s gonna be the way to
what you do it’s gonna be the way to
what you do it’s gonna be the way to mark your business it’s gonna be way
mark your business it’s gonna be way
mark your business it’s gonna be way more effective than taking out ad
more effective than taking out ad
more effective than taking out ad dollars that spends you’re gonna have to
dollars that spends you’re gonna have to
dollars that spends you’re gonna have to think about how can I be a media company
think about how can I be a media company
think about how can I be a media company and talk about my industry and whoever
and talk about my industry and whoever
and talk about my industry and whoever gets there first is gonna be the winner
gets there first is gonna be the winner
gets there first is gonna be the winner in their markets I think the two other
in their markets I think the two other
in their markets I think the two other things I would really look at in terms
things I would really look at in terms
things I would really look at in terms of future is authenticity having access
of future is authenticity having access
of future is authenticity having access being yourself sharing what really
being yourself sharing what really
being yourself sharing what really matters to you instead of just being a
matters to you instead of just being a
matters to you instead of just being a corporate boring CEO like why does
corporate boring CEO like why does
corporate boring CEO like why does somebody buy from an entrepreneur it’s
somebody buy from an entrepreneur it’s
somebody buy from an entrepreneur it’s because they like your story they like
because they like your story they like
because they like your story they like your passion like what you’re trying to
your passion like what you’re trying to
your passion like what you’re trying to do otherwise they just go to the big
do otherwise they just go to the big
do otherwise they just go to the big company right and so that’s your
company right and so that’s your
company right and so that’s your opportunities to be really authentic
opportunities to be really authentic
opportunities to be really authentic tell me your story tell me why you
tell me your story tell me why you
tell me your story tell me why you started tell me why this mean so much to
started tell me why this mean so much to
started tell me why this mean so much to you why you get fired up about this and
you why you get fired up about this and
you why you get fired up about this and I’m gonna like your stuff better than
I’m gonna like your stuff better than
I’m gonna like your stuff better than everybody else I’m gonna want to come by
everybody else I’m gonna want to come by
everybody else I’m gonna want to come by your stuff because I feel connected to
your stuff because I feel connected to
your stuff because I feel connected to you even though you’ve never met me but
you even though you’ve never met me but
you even though you’ve never met me but I am connected to your story and then I
I am connected to your story and then I
I am connected to your story and then I see a lot more live stuff happening to
see a lot more live stuff happening to
see a lot more live stuff happening to stuff like this spontaneous things that
stuff like this spontaneous things that
stuff like this spontaneous things that are that are showing up or planned
are that are showing up or planned
are that are showing up or planned events where you get tired
events where you get tired
events where you get tired to connect with people at the business
to connect with people at the business
to connect with people at the business doing the things that just now what a
doing the things that just now what a
doing the things that just now what a rover is doing right being able to
rover is doing right being able to
rover is doing right being able to connect with people at their company and
connect with people at their company and
connect with people at their company and learn from them and get knowledge from
learn from them and get knowledge from
learn from them and get knowledge from them I think is where a lot of companies
them I think is where a lot of companies
them I think is where a lot of companies are going to be going and the companies
are going to be going and the companies
are going to be going and the companies to do that first and show their love for
to do that first and show their love for
to do that first and show their love for the community say hey we love
the community say hey we love
the community say hey we love entrepreneurs let’s put this series
entrepreneurs let’s put this series
entrepreneurs let’s put this series together I think the companies to do
together I think the companies to do
together I think the companies to do that first they’re gonna win
Ricky’s writing in hey just wanted to
Ricky’s writing in hey just wanted to see if this will be recorded as well as
see if this will be recorded as well as
see if this will be recorded as well as the replay yes this will be this will be
the replay yes this will be this will be
the replay yes this will be this will be a video on my channel that you can watch
a video on my channel that you can watch
a video on my channel that you can watch forever we’re in discussions about maybe
forever we’re in discussions about maybe
forever we’re in discussions about maybe doing little clips as well and putting
doing little clips as well and putting
doing little clips as well and putting them potential on a Webber’s channel
them potential on a Webber’s channel
them potential on a Webber’s channel we’ll see but yes every time we do a
we’ll see but yes every time we do a
we’ll see but yes every time we do a live hangout is also recorded so it
live hangout is also recorded so it
live hangout is also recorded so it lives forever you guys can come back and
lives forever you guys can come back and
lives forever you guys can come back and watch the replays Sharon is writing in
watch the replays Sharon is writing in
watch the replays Sharon is writing in while we’re we’re bumping up against the
while we’re we’re bumping up against the
while we’re we’re bumping up against the clock already time flies I find there’s
clock already time flies I find there’s
clock already time flies I find there’s so much information out there and so
so much information out there and so
so much information out there and so many companies doing what looks like the
many companies doing what looks like the
many companies doing what looks like the same thing how do I decide which theme
same thing how do I decide which theme
same thing how do I decide which theme is the right one for me
is the right one for me
is the right one for me I work as a holistic practitioner so
I work as a holistic practitioner so
I work as a holistic practitioner so coming up with a marketing theme I mean
coming up with a marketing theme I mean
coming up with a marketing theme I mean how do you do this the advice you give
how do you do this the advice you give
how do you do this the advice you give to entrepreneurs if you have a holistic
to entrepreneurs if you have a holistic
to entrepreneurs if you have a holistic practitioner we starting the newsletters
practitioner we starting the newsletters
practitioner we starting the newsletters and doesn’t want their news that I look
and doesn’t want their news that I look
and doesn’t want their news that I look like every other holistic practitioner
like every other holistic practitioner
like every other holistic practitioner what would you what advice would you
what would you what advice would you
what would you what advice would you give them yeah I think that kind of goes
give them yeah I think that kind of goes
give them yeah I think that kind of goes along with you know a lot of the things
along with you know a lot of the things
along with you know a lot of the things that we’ve been saying you know just
that we’ve been saying you know just
that we’ve been saying you know just kind of finding what you’re what you’re
kind of finding what you’re what you’re
kind of finding what you’re what you’re specifically passionate about as far as
specifically passionate about as far as
specifically passionate about as far as being a practitioner goes a holistic
being a practitioner goes a holistic
being a practitioner goes a holistic practitioner goes if there’s like one
practitioner goes if there’s like one
practitioner goes if there’s like one angle that you can take that is so
angle that you can take that is so
angle that you can take that is so unique to you you know why did you get
unique to you you know why did you get
unique to you you know why did you get started with doing what you’re doing and
started with doing what you’re doing and
started with doing what you’re doing and really just kind of emphasizing that and
really just kind of emphasizing that and
really just kind of emphasizing that and having that theme kind of leap through
having that theme kind of leap through
having that theme kind of leap through the content you create and again you
the content you create and again you
the content you create and again you know really just identifying what your
know really just identifying what your
know really just identifying what your potential customers you know might not
potential customers you know might not
potential customers you know might not know about as far as that goes and
know about as far as that goes and
know about as far as that goes and educating them on on different areas of
educating them on on different areas of
educating them on on different areas of that world and I used to work for a
that world and I used to work for a
that world and I used to work for a content marketing agency and we had a
content marketing agency and we had a
content marketing agency and we had a couple of healthcare health-related
couple of healthcare health-related
couple of healthcare health-related clients and you know there’s definitely
clients and you know there’s definitely
clients and you know there’s definitely a lot of overlap there
a lot of overlap there
a lot of overlap there um but you know each one kind of had a
um but you know each one kind of had a
um but you know each one kind of had a different angle they had different
different angle they had different
different angle they had different topics that they wanted to talk about
topics that they wanted to talk about
topics that they wanted to talk about which helped them you know stand out in
which helped them you know stand out in
which helped them you know stand out in that space a lot of hospitals for
that space a lot of hospitals for
that space a lot of hospitals for example you know they have salt Centers
example you know they have salt Centers
example you know they have salt Centers for excellence and so that’s kind of
for excellence and so that’s kind of
for excellence and so that’s kind of their focus and their expertise and
their focus and their expertise and
their focus and their expertise and that’s bigger medical world and so you
that’s bigger medical world and so you
that’s bigger medical world and so you know we were creating content for them
know we were creating content for them
know we were creating content for them that spoke to those areas of expertise
that spoke to those areas of expertise
that spoke to those areas of expertise that they wanted to be known for so I
that they wanted to be known for so I
that they wanted to be known for so I definitely say you know think about what
definitely say you know think about what
definitely say you know think about what you know as Evan that has been saying
you know as Evan that has been saying
you know as Evan that has been saying before think about what is is your you
before think about what is is your you
before think about what is is your you know your purpose your brand’s purpose
know your purpose your brand’s purpose
know your purpose your brand’s purpose and like the value that you bring to
and like the value that you bring to
and like the value that you bring to your audience to your clients and figure
your audience to your clients and figure
your audience to your clients and figure out how you can incorporate that into
out how you can incorporate that into
out how you can incorporate that into your into your content is gonna be key I
your into your content is gonna be key I
your into your content is gonna be key I love it
love it
love it I think the add-on that I would try to
I think the add-on that I would try to
I think the add-on that I would try to find what makes you uniquely you by
find what makes you uniquely you by
find what makes you uniquely you by combining some of your passions together
combining some of your passions together
combining some of your passions together so as an example a buddy of mine loved
so as an example a buddy of mine loved
so as an example a buddy of mine loved hockey and he loved being a financial
hockey and he loved being a financial
hockey and he loved being a financial advisor those are his two biggest
advisor those are his two biggest
advisor those are his two biggest passions he could sit in front of Sports
passions he could sit in front of Sports
passions he could sit in front of Sports Center and watch the same hockey replay
Center and watch the same hockey replay
Center and watch the same hockey replay 20 times and never get bored of it which
20 times and never get bored of it which
20 times and never get bored of it which of his wife nuts and he loved being a
of his wife nuts and he loved being a
of his wife nuts and he loved being a financial advisor the challenges
financial advisor the challenges
financial advisor the challenges financial advisors there’s tons of them
financial advisors there’s tons of them
financial advisors there’s tons of them right there’s more financial advisors
right there’s more financial advisors
right there’s more financial advisors and there are holistic practitioners is
and there are holistic practitioners is
and there are holistic practitioners is tons of them and so the way he stood out
tons of them and so the way he stood out
tons of them and so the way he stood out was he combined his love for financial
was he combined his love for financial
was he combined his love for financial advising with his love for hockey and he
advising with his love for hockey and he
advising with his love for hockey and he became the financial advisor for hockey
became the financial advisor for hockey
became the financial advisor for hockey players and so now when he’s talking to
players and so now when he’s talking to
players and so now when he’s talking to hockey players
hockey players
hockey players so he’s wears a lot of the NHL guys and
so he’s wears a lot of the NHL guys and
so he’s wears a lot of the NHL guys and they love him because he loves hockey
they love him because he loves hockey
they love him because he loves hockey like he gets them he’s one of them and
like he gets them he’s one of them and
like he gets them he’s one of them and so it’s not easy for another financial
so it’s not easy for another financial
so it’s not easy for another financial advisor to go in and try to take
advisor to go in and try to take
advisor to go in and try to take business away from him because they
business away from him because they
business away from him because they don’t love hockey like he does and so
don’t love hockey like he does and so
don’t love hockey like he does and so that’s uniquely him and so I look at as
that’s uniquely him and so I look at as
that’s uniquely him and so I look at as a holistic practitioner that may be one
a holistic practitioner that may be one
a holistic practitioner that may be one thing that you love you’re really
thing that you love you’re really
thing that you love you’re really excited about you’re really good at can
excited about you’re really good at can
excited about you’re really good at can you bring in one or two other things
you bring in one or two other things
you bring in one or two other things into that mix that then make you stand
into that mix that then make you stand
into that mix that then make you stand out as a holistic practitioner for max
out as a holistic practitioner for max
out as a holistic practitioner for max for cancer patients for children for you
for cancer patients for children for you
for cancer patients for children for you know whatever it is drug recovery you
know whatever it is drug recovery you
know whatever it is drug recovery you know like if you have a meaningful story
know like if you have a meaningful story
know like if you have a meaningful story and this is
and this is
and this is and that’s really important to you I
and that’s really important to you I
and that’s really important to you I think you’ll start to realize that you
think you’ll start to realize that you
think you’ll start to realize that you could be super unique in that market
could be super unique in that market
could be super unique in that market compared to everybody else chill TV
compared to everybody else chill TV
compared to everybody else chill TV music is a musician and is trying to
music is a musician and is trying to
music is a musician and is trying to build up as YouTube audience you have
build up as YouTube audience you have
build up as YouTube audience you have recommendations for youtubers who are
recommendations for youtubers who are
recommendations for youtubers who are trying to be musicians for youtubers who
trying to be musicians for youtubers who
trying to be musicians for youtubers who are trying to be musicians definitely
are trying to be musicians definitely
are trying to be musicians definitely showcase your talent and you know if you
showcase your talent and you know if you
showcase your talent and you know if you can you know really start building your
can you know really start building your
can you know really start building your audience on there by just showing them
audience on there by just showing them
audience on there by just showing them what you’re all about and you know
what you’re all about and you know
what you’re all about and you know depending on what your skills are what
depending on what your skills are what
depending on what your skills are what your expertise is you know really you
your expertise is you know really you
your expertise is you know really you can really play that up on YouTube and
can really play that up on YouTube and
can really play that up on YouTube and if you’re a musician maybe if you want
if you’re a musician maybe if you want
if you’re a musician maybe if you want to educate other people on how to you
to educate other people on how to you
to educate other people on how to you know sing better or how to play an
know sing better or how to play an
know sing better or how to play an instrument you can also share some
instrument you can also share some
instrument you can also share some educational videos as well in addition
educational videos as well in addition
educational videos as well in addition to you know just videos of you you know
to you know just videos of you you know
to you know just videos of you you know doing your thing and I would also
doing your thing and I would also
doing your thing and I would also encourage you to add an email signup
encourage you to add an email signup
encourage you to add an email signup form to your to the end of your videos
form to your to the end of your videos
form to your to the end of your videos to kind of encourage people to sign up
to kind of encourage people to sign up
to kind of encourage people to sign up to your list keep coming back for more
to your list keep coming back for more
to your list keep coming back for more content and really just build your
content and really just build your
content and really just build your audience that way yeah I love it I mean
audience that way yeah I love it I mean
audience that way yeah I love it I mean to add to that I would say as a musician
to add to that I would say as a musician
to add to that I would say as a musician I would try to do cooperative videos
I would try to do cooperative videos
I would try to do cooperative videos find out the musicians I don’t know what
find out the musicians I don’t know what
find out the musicians I don’t know what you play if you play the guitar find
you play if you play the guitar find
you play if you play the guitar find someone who’s a singer I find someone’s
someone who’s a singer I find someone’s
someone who’s a singer I find someone’s a drummer and just do different collab
a drummer and just do different collab
a drummer and just do different collab video so you can promote each other to
video so you can promote each other to
video so you can promote each other to your audiences and I’d also do a lot of
your audiences and I’d also do a lot of
your audiences and I’d also do a lot of cover songs if I was starting off as a
cover songs if I was starting off as a
cover songs if I was starting off as a musician on YouTube I would have my own
musician on YouTube I would have my own
musician on YouTube I would have my own stuff but I would also put my own spin
stuff but I would also put my own spin
stuff but I would also put my own spin on songs you know you turn a Frank
on songs you know you turn a Frank
on songs you know you turn a Frank Sinatra song into something new and and
Sinatra song into something new and and
Sinatra song into something new and and modern or your own beat to it or I don’t
modern or your own beat to it or I don’t
modern or your own beat to it or I don’t know again what style you’re doing but
know again what style you’re doing but
know again what style you’re doing but put your own twist on things and that’ll
put your own twist on things and that’ll
put your own twist on things and that’ll help get you a lot of attention and
help get you a lot of attention and
help get you a lot of attention and people then will want to come and check
people then will want to come and check
people then will want to come and check out music and I totally agree with the
out music and I totally agree with the
out music and I totally agree with the getting people onto your list because
getting people onto your list because
getting people onto your list because with YouTube most people don’t turn on
with YouTube most people don’t turn on
with YouTube most people don’t turn on email notifications so you’re just
email notifications so you’re just
email notifications so you’re just hoping that they’re on YouTube when they
hoping that they’re on YouTube when they
hoping that they’re on YouTube when they find your video where when you send them
find your video where when you send them
find your video where when you send them an email people check their email every
an email people check their email every
an email people check their email every day right so if you can get somebody on
day right so if you can get somebody on
day right so if you can get somebody on your list I may not be logged into
your list I may not be logged into
your list I may not be logged into YouTube that day but you can send them a
YouTube that day but you can send them a
YouTube that day but you can send them a link your video and the more likely to
link your video and the more likely to
link your video and the more likely to watch
watch
watch maybe time let’s see how let’s see how
maybe time let’s see how let’s see how
maybe time let’s see how let’s see how fast we can go here share is that some
fast we can go here share is that some
fast we can go here share is that some question and and sharing also wanna
question and and sharing also wanna
question and and sharing also wanna throw the answer so two people wanted to
throw the answer so two people wanted to
throw the answer so two people wanted to know about how to start a blog so how do
know about how to start a blog so how do
know about how to start a blog so how do you start a blog that’s a great question
you start a blog that’s a great question
you start a blog that’s a great question so I think before you even you know sign
so I think before you even you know sign
so I think before you even you know sign up for a site like Squarespace or
up for a site like Squarespace or
up for a site like Squarespace or WordPress and get into the technical
WordPress and get into the technical
WordPress and get into the technical aspect of building your blog I
aspect of building your blog I
aspect of building your blog I definitely recommend you know just
definitely recommend you know just
definitely recommend you know just taking some time to think about your
taking some time to think about your
taking some time to think about your expertise thinking about your brand but
expertise thinking about your brand but
expertise thinking about your brand but you stand for you know a lot of these
you stand for you know a lot of these
you stand for you know a lot of these answers you’ll you’re hearing often
answers you’ll you’re hearing often
answers you’ll you’re hearing often right now because you know they’re just
right now because you know they’re just
right now because you know they’re just common themes that apply in so many
common themes that apply in so many
common themes that apply in so many different scenarios and really just
different scenarios and really just
different scenarios and really just knowing who you are is just so important
knowing who you are is just so important
knowing who you are is just so important and marketing yourself because if you
and marketing yourself because if you
and marketing yourself because if you don’t know who you are then it’s going
don’t know who you are then it’s going
don’t know who you are then it’s going to be you know kind of confusing to
to be you know kind of confusing to
to be you know kind of confusing to write content about things that are
write content about things that are
write content about things that are gonna help your your audience so um yeah
gonna help your your audience so um yeah
gonna help your your audience so um yeah and identifying your audience is also
and identifying your audience is also
and identifying your audience is also really important to making sure that you
really important to making sure that you
really important to making sure that you understand what their needs are
understand what their needs are
understand what their needs are um that’s going to be really crucial and
um that’s going to be really crucial and
um that’s going to be really crucial and so how kind of help do that you know we
so how kind of help do that you know we
so how kind of help do that you know we also we often recommend you know just
also we often recommend you know just
also we often recommend you know just taking some time to sit down and think
taking some time to sit down and think
taking some time to sit down and think about frequently asked questions that
about frequently asked questions that
about frequently asked questions that people ask you about you know anything
people ask you about you know anything
people ask you about you know anything that’s related to your industry your
that’s related to your industry your
that’s related to your industry your products your services whatever your
products your services whatever your
products your services whatever your your brand is about and just our
your brand is about and just our
your brand is about and just our drafting content the most important
drafting content the most important
drafting content the most important thing too for blogging is just getting
thing too for blogging is just getting
thing too for blogging is just getting into the habit of writing and you know
into the habit of writing and you know
into the habit of writing and you know creating continuous content and you know
creating continuous content and you know
creating continuous content and you know it can take some time for people
it can take some time for people
it can take some time for people especially if you’re starting out with
especially if you’re starting out with
especially if you’re starting out with writing for the first time it can be
writing for the first time it can be
writing for the first time it can be really challenging and frustrating um
really challenging and frustrating um
really challenging and frustrating um but you know once you’re if you’re aware
but you know once you’re if you’re aware
but you know once you’re if you’re aware of that and you just keep pushing
of that and you just keep pushing
of that and you just keep pushing through it your writing will get better
through it your writing will get better
through it your writing will get better over time
over time
over time and you know you can share your content
and you know you can share your content
and you know you can share your content with other people and get feedback from
with other people and get feedback from
with other people and get feedback from feedback on it before you even start
feedback on it before you even start
feedback on it before you even start building your blog but once you start
building your blog but once you start
building your blog but once you start you know having some content to work
you know having some content to work
you know having some content to work with I definitely recommend building um
with I definitely recommend building um
with I definitely recommend building um you know a collection of blogs that you
you know a collection of blogs that you
you know a collection of blogs that you can just start posting automatically
can just start posting automatically
can just start posting automatically once your once your blog is ready to go
once your once your blog is ready to go
once your once your blog is ready to go and you have a website up and then you
and you have a website up and then you
and you have a website up and then you can just you know post something once a
can just you know post something once a
can just you know post something once a week and just kind of see how it just
week and just kind of see how it just
week and just kind of see how it just get a sense for how it does and gauge
get a sense for how it does and gauge
get a sense for how it does and gauge its performance
its performance
its performance check analytics on Google to see you
check analytics on Google to see you
check analytics on Google to see you know how many views you’re getting share
know how many views you’re getting share
know how many views you’re getting share it on and make sure you’re sharing it on
it on and make sure you’re sharing it on
it on and make sure you’re sharing it on social sharing it through email and just
social sharing it through email and just
social sharing it through email and just you know really taking your time with it
you know really taking your time with it
you know really taking your time with it it’s gonna be key yeah if I was setting
it’s gonna be key yeah if I was setting
it’s gonna be key yeah if I was setting up just some of the technical things I
up just some of the technical things I
up just some of the technical things I would definitely use WordPress we talked
would definitely use WordPress we talked
would definitely use WordPress we talked about it before it’s the easiest system
about it before it’s the easiest system
about it before it’s the easiest system to use you need a programmer to help you
to use you need a programmer to help you
to use you need a programmer to help you set it up but from then you can if you
set it up but from then you can if you
set it up but from then you can if you can use word you can use WordPress I
can use word you can use WordPress I
can use word you can use WordPress I would pick a theme you can you can buy a
would pick a theme you can you can buy a
would pick a theme you can you can buy a themes for cheap 50 200 bucks or you can
themes for cheap 50 200 bucks or you can
themes for cheap 50 200 bucks or you can just get a free theme and they can get
just get a free theme and they can get
just get a free theme and they can get it installed so you can find something
it installed so you can find something
it installed so you can find something that looks like you know what you want
that looks like you know what you want
that looks like you know what you want and I would say get your email set up
and I would say get your email set up
and I would say get your email set up get your get your newsletter signup set
get your get your newsletter signup set
get your get your newsletter signup set up from the start I think one of the
up from the start I think one of the
up from the start I think one of the biggest things that entrepreneurs say is
biggest things that entrepreneurs say is
biggest things that entrepreneurs say is I wish I had started building my list
I wish I had started building my list
I wish I had started building my list earlier and so I would do it right from
earlier and so I would do it right from
earlier and so I would do it right from the start I know we’re talking a lot
the start I know we’re talking a lot
the start I know we’re talking a lot about email marketing today but you
about email marketing today but you
about email marketing today but you can’t talk about content marketing about
can’t talk about content marketing about
can’t talk about content marketing about email so yeah right away I would start
email so yeah right away I would start
email so yeah right away I would start with with building my list and integrate
with with building my list and integrate
with with building my list and integrate my free bonus or whatever it is into the
my free bonus or whatever it is into the
my free bonus or whatever it is into the blog so I start getting newsletter
blog so I start getting newsletter
blog so I start getting newsletter subscribers right away and I think in
subscribers right away and I think in
subscribers right away and I think in addition to that you know definitely
addition to that you know definitely
addition to that you know definitely create an editorial calendar that’s at
create an editorial calendar that’s at
create an editorial calendar that’s at least has a content ideas for two to
least has a content ideas for two to
least has a content ideas for two to three months out you know this is a
three months out you know this is a
three months out you know this is a great way to help you prepare the
great way to help you prepare the
great way to help you prepare the content that you’re gonna create this
content that you’re gonna create this
content that you’re gonna create this way it’s not Monday morning and you wake
way it’s not Monday morning and you wake
way it’s not Monday morning and you wake up and you’re like oh I need a blog post
up and you’re like oh I need a blog post
up and you’re like oh I need a blog post today and you have to scramble to find
today and you have to scramble to find
today and you have to scramble to find an idea that can get really overwhelming
an idea that can get really overwhelming
an idea that can get really overwhelming um but if you have an editorial calendar
um but if you have an editorial calendar
um but if you have an editorial calendar where you have a list of content ideas
where you have a list of content ideas
where you have a list of content ideas you know based on things that you know
you know based on things that you know
you know based on things that you know your audience is interested in you know
your audience is interested in you know
your audience is interested in you know things things that are trending in the
things things that are trending in the
things things that are trending in the in your industry right now that’s a
in your industry right now that’s a
in your industry right now that’s a really great way to keep you organized
really great way to keep you organized
really great way to keep you organized and it also gives you an opportunity to
and it also gives you an opportunity to
and it also gives you an opportunity to create content in advance so you know if
create content in advance so you know if
create content in advance so you know if you know you’re going on vacation at the
you know you’re going on vacation at the
you know you’re going on vacation at the end of the month you can start working
end of the month you can start working
end of the month you can start working on your content earlier set it up in
on your content earlier set it up in
on your content earlier set it up in WordPress and you’ll be ready to go so I
WordPress and you’ll be ready to go so I
WordPress and you’ll be ready to go so I definitely definitely recommend creating
definitely definitely recommend creating
definitely definitely recommend creating an editorial calendar very cool
an editorial calendar very cool
an editorial calendar very cool so it’s insane it’s been an hour already
so it’s insane it’s been an hour already
so it’s insane it’s been an hour already I can’t believe it there’s still tons of
I can’t believe it there’s still tons of
I can’t believe it there’s still tons of questions coming in but I know we got
questions coming in but I know we got
questions coming in but I know we got but up so Monica first of all thank you
but up so Monica first of all thank you
but up so Monica first of all thank you so much your time really appreciate
so much your time really appreciate
so much your time really appreciate again lots of great comments coming in
again lots of great comments coming in
again lots of great comments coming in thanking you for people who want to
thanking you for people who want to
thanking you for people who want to reach out to you can they can they hit
reach out to you can they can they hit
reach out to you can they can they hit you on Twitter can they find you
you on Twitter can they find you
you on Twitter can they find you somewhere what’s the best way to get in
somewhere what’s the best way to get in
somewhere what’s the best way to get in touch sure yeah you can send me a tweet
touch sure yeah you can send me a tweet
touch sure yeah you can send me a tweet on twitter my handle is at mis Montesa
on twitter my handle is at mis Montesa
on twitter my handle is at mis Montesa mi SS mo NT ESA I’ll pop it in the
mi SS mo NT ESA I’ll pop it in the
mi SS mo NT ESA I’ll pop it in the comment section too but it’s been great
comment section too but it’s been great
comment section too but it’s been great thanks for having me I love talking
thanks for having me I love talking
thanks for having me I love talking about content and I’m excited to see
about content and I’m excited to see
about content and I’m excited to see what everybody does with their advice
what everybody does with their advice
what everybody does with their advice today awesome well thank you for
today awesome well thank you for
today awesome well thank you for spending at a time I will add that
spending at a time I will add that
spending at a time I will add that Twitter handle too in the description
Twitter handle too in the description
Twitter handle too in the description and for those of you who aren’t watching
and for those of you who aren’t watching
and for those of you who aren’t watching it live you can leave a comment below
it live you can leave a comment below
it live you can leave a comment below let us know what you think and will be
let us know what you think and will be
let us know what you think and will be involved in the discussion Monica again
involved in the discussion Monica again
involved in the discussion Monica again thank you so much thank you guys for
thank you so much thank you guys for
thank you so much thank you guys for watching to believe and it’ll see you
watching to believe and it’ll see you
watching to believe and it’ll see you soon
”
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