hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from one of our newsletter readers Dina
from one of our newsletter readers Dina
from one of our newsletter readers Dina who is a single mom she’s opening up a
who is a single mom she’s opening up a
who is a single mom she’s opening up a spa business and is scared and one of my
spa business and is scared and one of my
spa business and is scared and one of my advice on what to do to make your
advice on what to do to make your
advice on what to do to make your business a success so Dina congrats on
business a success so Dina congrats on
business a success so Dina congrats on starting the business very exciting very
starting the business very exciting very
starting the business very exciting very scary times it’s your first business I
scary times it’s your first business I
scary times it’s your first business I know as a lot of kind of jitters to get
know as a lot of kind of jitters to get
know as a lot of kind of jitters to get that going for you I think the best
that going for you I think the best
that going for you I think the best thing you can do is go out and start
thing you can do is go out and start
thing you can do is go out and start getting customers even if you haven’t
getting customers even if you haven’t
getting customers even if you haven’t lost your business start getting pre
lost your business start getting pre
lost your business start getting pre customers so get people excited about
customers so get people excited about
customers so get people excited about what you’re doing get people interested
what you’re doing get people interested
what you’re doing get people interested in in your business and the services
in in your business and the services
in in your business and the services that you’re going to offer and start
that you’re going to offer and start
that you’re going to offer and start building a little bit of momentum around
building a little bit of momentum around
building a little bit of momentum around your company the next thing I try to do
your company the next thing I try to do
your company the next thing I try to do is try to keep my costs low so startups
is try to keep my costs low so startups
is try to keep my costs low so startups the reason why most people will go out
the reason why most people will go out
the reason why most people will go out of business as they run out of money so
of business as they run out of money so
of business as they run out of money so do you need to have a physical location
do you need to have a physical location
do you need to have a physical location even the start can you go to people’s
even the start can you go to people’s
even the start can you go to people’s homes as an example as a way to get your
homes as an example as a way to get your
homes as an example as a way to get your business started or can you start in
business started or can you start in
business started or can you start in your own home as well get people coming
your own home as well get people coming
your own home as well get people coming in start earning some cash flow if
in start earning some cash flow if
in start earning some cash flow if you’ve already got your location then
you’ve already got your location then
you’ve already got your location then can you start with services where maybe
can you start with services where maybe
can you start with services where maybe you don’t have to go out and buy the
you don’t have to go out and buy the
you don’t have to go out and buy the most expensive equipment so maybe there
most expensive equipment so maybe there
most expensive equipment so maybe there are some services that you can do more
are some services that you can do more
are some services that you can do more cheaply it’s just your time so basically
cheaply it’s just your time so basically
cheaply it’s just your time so basically try to keep your costs as low as you can
try to keep your costs as low as you can
try to keep your costs as low as you can start bringing in some money and then as
start bringing in some money and then as
start bringing in some money and then as the money comes in you can afford to
the money comes in you can afford to
the money comes in you can afford to invest it back into the business that
invest it back into the business that
invest it back into the business that continue to grow the last thing probably
continue to grow the last thing probably
continue to grow the last thing probably the most important thing is your service
the most important thing is your service
the most important thing is your service based business so provide awesome
based business so provide awesome
based business so provide awesome service so whatever you do in your spa
service so whatever you do in your spa
service so whatever you do in your spa business make it really awesome right
business make it really awesome right
business make it really awesome right you have to find ways to stand out from
you have to find ways to stand out from
you have to find ways to stand out from every other spa company because there’s
every other spa company because there’s
every other spa company because there’s tons of companies out there who provide
tons of companies out there who provide
tons of companies out there who provide the same services that you do so you
the same services that you do so you
the same services that you do so you have to find different ways to stand out
have to find different ways to stand out
have to find different ways to stand out so be the best at whatever you do for
so be the best at whatever you do for
so be the best at whatever you do for your target market that way you get
your target market that way you get
your target market that way you get repeat customers you get referrals
repeat customers you get referrals
repeat customers you get referrals coming back to get people who are
coming back to get people who are
coming back to get people who are interested in you keep coming back buy
interested in you keep coming back buy
interested in you keep coming back buy more stuff from your business there may
more stuff from your business there may
more stuff from your business there may be an opportunity in terms of cash flow
be an opportunity in terms of cash flow
be an opportunity in terms of cash flow to be able to sell some kind of
to be able to sell some kind of
to be able to sell some kind of membership or subscription-based so it’s
membership or subscription-based so it’s
membership or subscription-based so it’s a spa service that they may need once a
a spa service that they may need once a
a spa service that they may need once a month as an example you can sell that to
month as an example you can sell that to
month as an example you can sell that to them up front for a discounted fee and
them up front for a discounted fee and
them up front for a discounted fee and you know have some cash flow coming in
you know have some cash flow coming in
you know have some cash flow coming in pretty early on but it all starts with
pretty early on but it all starts with
pretty early on but it all starts with having services that are unique and
having services that are unique and
having services that are unique and different from everybody else and really
different from everybody else and really
different from everybody else and really servicing your customers so they love
servicing your customers so they love
servicing your customers so they love working with you they want to come back
working with you they want to come back
working with you they want to come back tell their friends it’s a huge
tell their friends it’s a huge
tell their friends it’s a huge experience to come sadena at her spot so
experience to come sadena at her spot so
experience to come sadena at her spot so I hope that helps good luck with the
I hope that helps good luck with the
I hope that helps good luck with the business if you have more questions let
business if you have more questions let
business if you have more questions let me know I’ll try to help as much as I
me know I’ll try to help as much as I
me know I’ll try to help as much as I can I wish you tons of luck I hope you
can I wish you tons of luck I hope you
can I wish you tons of luck I hope you do really well with that business for
do really well with that business for
do really well with that business for everybody watching a video I’d love to
everybody watching a video I’d love to
everybody watching a video I’d love to hear you have to say about it too what
hear you have to say about it too what
hear you have to say about it too what do you think Dina should do please leave
do you think Dina should do please leave
do you think Dina should do please leave a comment under the video give it a
a comment under the video give it a
a comment under the video give it a thumbs up if you liked the video and
thumbs up if you liked the video and
thumbs up if you liked the video and we’ll see you in the next episode
”
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