what’s the right business model hello everyone welcome to the TGIM or answer a
everyone welcome to the TGIM or answer a
everyone welcome to the TGIM or answer a question for one of my mastermind group
question for one of my mastermind group
question for one of my mastermind group members in our online mastermind group I
members in our online mastermind group I
members in our online mastermind group I am coming to you from New Orleans today
am coming to you from New Orleans today
am coming to you from New Orleans today I’m doing this presentation tomorrow and
I’m doing this presentation tomorrow and
I’m doing this presentation tomorrow and the next day and I am lying on my hotel
the next day and I am lying on my hotel
the next day and I am lying on my hotel bed and answering the questions because
bed and answering the questions because
bed and answering the questions because I want to help my group and this is a
I want to help my group and this is a
I want to help my group and this is a great question that came in so one of my
great question that came in so one of my
great question that came in so one of my master my members has a YouTube channel
master my members has a YouTube channel
master my members has a YouTube channel she has 13 videos that she’s done in two
she has 13 videos that she’s done in two
she has 13 videos that she’s done in two months I believe she’s making almost
months I believe she’s making almost
months I believe she’s making almost nothing on her channel and she’s
nothing on her channel and she’s
nothing on her channel and she’s wondering what’s the right business
wondering what’s the right business
wondering what’s the right business model how do I get this going I don’t
model how do I get this going I don’t
model how do I get this going I don’t want to have to go get a job how do i
want to have to go get a job how do i
want to have to go get a job how do i turn this into a full time income that
turn this into a full time income that
turn this into a full time income that that I can continue to follow my passion
that I can continue to follow my passion
that I can continue to follow my passion and be really successful with and I’m
and be really successful with and I’m
and be really successful with and I’m gonna throw a curveball I’m gonna do
gonna throw a curveball I’m gonna do
gonna throw a curveball I’m gonna do something that I think is against the
something that I think is against the
something that I think is against the traditional advice that you may get as
traditional advice that you may get as
traditional advice that you may get as much as I love business models and
much as I love business models and
much as I love business models and figuring out a plan ah there’s such a
figuring out a plan ah there’s such a
figuring out a plan ah there’s such a thing as over planning at the start and
thing as over planning at the start and
thing as over planning at the start and the funny thing is the plan that you
the funny thing is the plan that you
the funny thing is the plan that you start with is rarely going to be the
start with is rarely going to be the
start with is rarely going to be the plan that you end with and I learned
plan that you end with and I learned
plan that you end with and I learned this lesson the hard way when I was 21
this lesson the hard way when I was 21
this lesson the hard way when I was 21 22 and I thought I had the perfect plan
22 and I thought I had the perfect plan
22 and I thought I had the perfect plan for my software company and and it
for my software company and and it
for my software company and and it wasn’t the right plan and I missed out
wasn’t the right plan and I missed out
wasn’t the right plan and I missed out on a 40 million dollar deal because of
on a 40 million dollar deal because of
on a 40 million dollar deal because of it because I was too slow to react
it because I was too slow to react
it because I was too slow to react because I was so busy trying to find the
because I was so busy trying to find the
because I was so busy trying to find the perfect plan that I wasn’t actually
perfect plan that I wasn’t actually
perfect plan that I wasn’t actually paying attention to what was happening
paying attention to what was happening
paying attention to what was happening in the market and I lost a huge deal and
in the market and I lost a huge deal and
in the market and I lost a huge deal and so 40 million dollar deal when you’re 20
so 40 million dollar deal when you’re 20
so 40 million dollar deal when you’re 20 21 22 that’s a that’s an expensive
21 22 that’s a that’s an expensive
21 22 that’s a that’s an expensive lesson to learn the one that I’ve
lesson to learn the one that I’ve
lesson to learn the one that I’ve carried with me for the rest of my
carried with me for the rest of my
carried with me for the rest of my career so far here’s what happens okay I
career so far here’s what happens okay I
career so far here’s what happens okay I see this a lot on YouTube and I says lot
see this a lot on YouTube and I says lot
see this a lot on YouTube and I says lot with startup entrepreneurs web-based
with startup entrepreneurs web-based
with startup entrepreneurs web-based entrepreneurs you you look at all the
entrepreneurs you you look at all the
entrepreneurs you you look at all the models and there’s nothing wrong with
models and there’s nothing wrong with
models and there’s nothing wrong with looking all the mall you say okay you
looking all the mall you say okay you
looking all the mall you say okay you know what I’m going to create a patreon
know what I’m going to create a patreon
know what I’m going to create a patreon campaign I’m going to create a t-shirt
campaign I’m going to create a t-shirt
campaign I’m going to create a t-shirt line I’m going to launch an e-book
line I’m going to launch an e-book
line I’m going to launch an e-book whatever it is and then you’re still
whatever it is and then you’re still
whatever it is and then you’re still we’re going to youtube channel but then
we’re going to youtube channel but then
we’re going to youtube channel but then you divert some of your attention so you
you divert some of your attention so you
you divert some of your attention so you can focus on the landing pages and the
can focus on the landing pages and the
can focus on the landing pages and the products and everything else that you’re
products and everything else that you’re
products and everything else that you’re trying to create and so see you’re
trying to create and so see you’re
trying to create and so see you’re creating the land
creating the land
creating the land page for a patreon campaign okay and you
page for a patreon campaign okay and you
page for a patreon campaign okay and you know it doesn’t it doesn’t do well you
know it doesn’t it doesn’t do well you
know it doesn’t it doesn’t do well you put it out there it doesn’t do well and
put it out there it doesn’t do well and
put it out there it doesn’t do well and then you think ok well my headline
then you think ok well my headline
then you think ok well my headline didn’t work right or the way I market it
didn’t work right or the way I market it
didn’t work right or the way I market it didn’t work or something else you can
didn’t work or something else you can
didn’t work or something else you can bring yourself with another reason so
bring yourself with another reason so
bring yourself with another reason so then you take more time again away from
then you take more time again away from
then you take more time again away from doing stuff on your YouTube channel and
doing stuff on your YouTube channel and
doing stuff on your YouTube channel and invest it on this and then you launch it
invest it on this and then you launch it
invest it on this and then you launch it and again it doesn’t work surprised it
and again it doesn’t work surprised it
and again it doesn’t work surprised it doesn’t work and and it’s super
doesn’t work and and it’s super
doesn’t work and and it’s super frustrating you think maybe I should
frustrating you think maybe I should
frustrating you think maybe I should give up maybe maybe that I’m not meant
give up maybe maybe that I’m not meant
give up maybe maybe that I’m not meant to make any money from this maybe I know
to make any money from this maybe I know
to make any money from this maybe I know I don’t have the right plan and the
I don’t have the right plan and the
I don’t have the right plan and the problem was never with the plan the
problem was never with the plan the
problem was never with the plan the problem was the honest truth is you
problem was the honest truth is you
problem was the honest truth is you don’t have an audience that cares yet
don’t have an audience that cares yet
don’t have an audience that cares yet that’s like the heart like hit me in the
that’s like the heart like hit me in the
that’s like the heart like hit me in the heart and twist it like over and over
heart and twist it like over and over
heart and twist it like over and over and over comment but its true like you
and over comment but its true like you
and over comment but its true like you don’t have an audience that cares enough
don’t have an audience that cares enough
don’t have an audience that cares enough to buy a t-shirt line from you to donate
to buy a t-shirt line from you to donate
to buy a t-shirt line from you to donate to a patreon campaign to buy your ebook
to a patreon campaign to buy your ebook
to a patreon campaign to buy your ebook or whatever other business model you’re
or whatever other business model you’re
or whatever other business model you’re trying to make outside of Adsense your
trying to make outside of Adsense your
trying to make outside of Adsense your audience doesn’t care enough about you
audience doesn’t care enough about you
audience doesn’t care enough about you yet because you haven’t invested the
yet because you haven’t invested the
yet because you haven’t invested the time to make an amazing contribution to
time to make an amazing contribution to
time to make an amazing contribution to the community so they care about you
the community so they care about you
the community so they care about you because you’re diverting your attention
because you’re diverting your attention
because you’re diverting your attention away from making great videos to try to
away from making great videos to try to
away from making great videos to try to monetize them and create a business
monetize them and create a business
monetize them and create a business model too soon and so my favorite way of
model too soon and so my favorite way of
model too soon and so my favorite way of doing it is let your audience take you
doing it is let your audience take you
doing it is let your audience take you where they want to go and see if that’s
where they want to go and see if that’s
where they want to go and see if that’s aligned with you so an example comes
aligned with you so an example comes
aligned with you so an example comes from a great video that was on Tim
from a great video that was on Tim
from a great video that was on Tim Schmoyer his channel not too long ago
Schmoyer his channel not too long ago
Schmoyer his channel not too long ago where is with the podcast answer man
where is with the podcast answer man
where is with the podcast answer man this guy is like the Guru of podcasting
this guy is like the Guru of podcasting
this guy is like the Guru of podcasting and he started off in podcasting and he
and he started off in podcasting and he
and he started off in podcasting and he had his podcast and put a ton of love
had his podcast and put a ton of love
had his podcast and put a ton of love into it in a regular series and then
into it in a regular series and then
into it in a regular series and then people started asking him hey do you do
people started asking him hey do you do
people started asking him hey do you do you do consulting because I want to do
you do consulting because I want to do
you do consulting because I want to do my own podcast and and I’d love some
my own podcast and and I’d love some
my own podcast and and I’d love some help and so we said sure yeah sure I’ll
help and so we said sure yeah sure I’ll
help and so we said sure yeah sure I’ll do consulting why not and so he started
do consulting why not and so he started
do consulting why not and so he started his consulting business and then as I
his consulting business and then as I
his consulting business and then as I started doing consulting he realized one
started doing consulting he realized one
started doing consulting he realized one day that he was training he had like
day that he was training he had like
day that he was training he had like three or four calls back to back and
three or four calls back to back and
three or four calls back to back and they’re all about how to use a certain
they’re all about how to use a certain
they’re all about how to use a certain Adobe product to help create and edit
Adobe product to help create and edit
Adobe product to help create and edit the show afterwards and he basically
the show afterwards and he basically
the show afterwards and he basically took somebody from scratch
took somebody from scratch
took somebody from scratch having to knowing how to use it and then
having to knowing how to use it and then
having to knowing how to use it and then he had to do it for the Mexico from
he had to do it for the Mexico from
he had to do it for the Mexico from scratch to knowing how to use it for
scratch to knowing how to use it for
scratch to knowing how to use it for their podcast and then one more time
their podcast and then one more time
their podcast and then one more time taking from scratch to know how to use
taking from scratch to know how to use
taking from scratch to know how to use it the next time and this this is
it the next time and this this is
it the next time and this this is ridiculous like this isn’t fun for me
ridiculous like this isn’t fun for me
ridiculous like this isn’t fun for me I’m answering the same thing over and
I’m answering the same thing over and
I’m answering the same thing over and over and over and over and over again
over and over and over and over again
over and over and over and over again and then the light bulb went off you
and then the light bulb went off you
and then the light bulb went off you know I should turn this into a product
know I should turn this into a product
know I should turn this into a product and that became one of his best selling
and that became one of his best selling
and that became one of his best selling products and that’s how he got into the
products and that’s how he got into the
products and that’s how he got into the product business so he started off doing
product business so he started off doing
product business so he started off doing what he loved his community came to him
what he loved his community came to him
what he loved his community came to him and said hey we want we need consulting
and said hey we want we need consulting
and said hey we want we need consulting will you do this for us and he built it
will you do this for us and he built it
will you do this for us and he built it and then he took the consulting clients
and then he took the consulting clients
and then he took the consulting clients who are paying him and turned that into
who are paying him and turned that into
who are paying him and turned that into products based on what they were asking
products based on what they were asking
products based on what they were asking for and so that’s what I’ve encouraged
for and so that’s what I’ve encouraged
for and so that’s what I’ve encouraged you to do I would encourage you to put
you to do I would encourage you to put
you to do I would encourage you to put more love into your YouTube channel
more love into your YouTube channel
more love into your YouTube channel because 13 videos in two months it’s not
because 13 videos in two months it’s not
because 13 videos in two months it’s not enough it’s like you want to turn this
enough it’s like you want to turn this
enough it’s like you want to turn this into a full-time a career you want to
into a full-time a career you want to
into a full-time a career you want to make some serious money from this you
make some serious money from this you
make some serious money from this you got to be doing it once a day you got to
got to be doing it once a day you got to
got to be doing it once a day you got to find a way to do it once a day get more
find a way to do it once a day get more
find a way to do it once a day get more content up there and if you have to go
content up there and if you have to go
content up there and if you have to go take a job on the side part time to
take a job on the side part time to
take a job on the side part time to support this passion of yours and this
support this passion of yours and this
support this passion of yours and this is where you want to go and do it do
is where you want to go and do it do
is where you want to go and do it do whatever you need to do to get that
whatever you need to do to get that
whatever you need to do to get that happening build up your audience put a
happening build up your audience put a
happening build up your audience put a lot of love into it and wait for them to
lot of love into it and wait for them to
lot of love into it and wait for them to come up with ideas people say hey you
come up with ideas people say hey you
come up with ideas people say hey you know people write to me and say hey I’d
know people write to me and say hey I’d
know people write to me and say hey I’d love to donate to use our way to do it
love to donate to use our way to do it
love to donate to use our way to do it migrate a patreon campaign people saw
migrate a patreon campaign people saw
migrate a patreon campaign people saw some of the quotes that I had said
some of the quotes that I had said
some of the quotes that I had said that’d be a great t-shirt so we created
that’d be a great t-shirt so we created
that’d be a great t-shirt so we created a t-shirt line but even that’s on a
a t-shirt line but even that’s on a
a t-shirt line but even that’s on a small scale that’s not even doing
small scale that’s not even doing
small scale that’s not even doing massively well for me either people ask
massively well for me either people ask
massively well for me either people ask me if I did consulting and so I created
me if I did consulting and so I created
me if I did consulting and so I created the mastermind group uh you know brands
the mastermind group uh you know brands
the mastermind group uh you know brands found me and they said hey Evan we’d
found me and they said hey Evan we’d
found me and they said hey Evan we’d love to have you sage why am I here
love to have you sage why am I here
love to have you sage why am I here right they found me on social media
right they found me on social media
right they found me on social media because I’ve been pulling tons of love
because I’ve been pulling tons of love
because I’ve been pulling tons of love into it and they asked me to come and
into it and they asked me to come and
into it and they asked me to come and speak at their event i’m doing an event
speak at their event i’m doing an event
speak at their event i’m doing an event i’m speaking tomorrow i speak at their
i’m speaking tomorrow i speak at their
i’m speaking tomorrow i speak at their next day and so that’s why i encourage
next day and so that’s why i encourage
next day and so that’s why i encourage you to do is pour tons more love into
you to do is pour tons more love into
you to do is pour tons more love into the channel kick up a ton of noise and
the channel kick up a ton of noise and
the channel kick up a ton of noise and then let your audience take you where
then let your audience take you where
then let your audience take you where they want to go and see is that align
they want to go and see is that align
they want to go and see is that align with what you want to do and i think
with what you want to do and i think
with what you want to do and i think you’ll have a lot more success I think
you’ll have a lot more success I think
you’ll have a lot more success I think you’ll have a lot more fun doing the
you’ll have a lot more fun doing the
you’ll have a lot more fun doing the stuff you want to do I think you have a
stuff you want to do I think you have a
stuff you want to do I think you have a lot more a lot less stress trying to
lot more a lot less stress trying to
lot more a lot less stress trying to figure out what the perfect model is
figure out what the perfect model is
figure out what the perfect model is and I think it allows you to be flexible
and I think it allows you to be flexible
and I think it allows you to be flexible in in being able to follow what the
in in being able to follow what the
in in being able to follow what the market wants instead of you trying to
market wants instead of you trying to
market wants instead of you trying to predict where it’s going because your
predict where it’s going because your
predict where it’s going because your prediction is always going to be wrong
prediction is always going to be wrong
prediction is always going to be wrong and it’s way better to listen to your
and it’s way better to listen to your
and it’s way better to listen to your customers and go with them so that’s my
customers and go with them so that’s my
customers and go with them so that’s my advice little curve ball today from
advice little curve ball today from
advice little curve ball today from Monday night but hopefully that helps
Monday night but hopefully that helps
Monday night but hopefully that helps and looking forward to seeing how you do
and looking forward to seeing how you do
and looking forward to seeing how you do this month take care everybody
”
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