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Grant Cardone’s Top 10 Rules For Success (@GrantCardone)


he’s an entrepreneur motivational

he’s an entrepreneur motivational speaker television personality and

speaker television personality and

speaker television personality and author he turned down a career in

author he turned down a career in

author he turned down a career in accounting to focus on sales and now

accounting to focus on sales and now

accounting to focus on sales and now teaches others the art of selling he’s

teaches others the art of selling he’s

teaches others the art of selling he’s the author of five books and has hit the

the author of five books and has hit the

the author of five books and has hit the New York Times and Wall Street Journal

New York Times and Wall Street Journal

New York Times and Wall Street Journal bestseller lists

bestseller lists

bestseller lists he’s Grant Cardone and here his top ten

he’s Grant Cardone and here his top ten

he’s Grant Cardone and here his top ten rules for success hey I want to talk to

rules for success hey I want to talk to

rules for success hey I want to talk to you today about success success duty

you today about success success duty

you today about success success duty obligation responsibility if you

obligation responsibility if you

obligation responsibility if you approach it any other way which most

approach it any other way which most

approach it any other way which most people are most people think well I’ll

people are most people think well I’ll

people are most people think well I’ll be successful if the economy works I’ll

be successful if the economy works I’ll

be successful if the economy works I’ll be successful if something happens I’ll

be successful if something happens I’ll

be successful if something happens I’ll be successful if I win the lottery

be successful if I win the lottery

be successful if I win the lottery ticket look you’re not going to be

ticket look you’re not going to be

ticket look you’re not going to be successful if you don’t demand it if you

successful if you don’t demand it if you

successful if you don’t demand it if you literally don’t stake a claim to it and

literally don’t stake a claim to it and

literally don’t stake a claim to it and say this is mine it’s important you’re

say this is mine it’s important you’re

say this is mine it’s important you’re not going to have it I promise you I

not going to have it I promise you I

not going to have it I promise you I know I’m telling you from experience I

know I’m telling you from experience I

know I’m telling you from experience I spent the first 25 years of my life like

spent the first 25 years of my life like

spent the first 25 years of my life like like a spectator watching other people

like a spectator watching other people

like a spectator watching other people get successful and then wondering why

get successful and then wondering why

get successful and then wondering why was it success is your duty it is your

was it success is your duty it is your

was it success is your duty it is your obligation and your responsibility

obligation and your responsibility

obligation and your responsibility almost 90% of sales managers say they

almost 90% of sales managers say they

almost 90% of sales managers say they don’t have truck time you know and again

don’t have truck time you know and again

don’t have truck time you know and again it goes back to look if you knew it was

it goes back to look if you knew it was

it goes back to look if you knew it was going to bank you money today would you

going to bank you money today would you

going to bank you money today would you make time for it so they would they

make time for it so they would they

make time for it so they would they would make time for because they’d make

would make time for because they’d make

would make time for because they’d make time for the things that make the money

time for the things that make the money

time for the things that make the money if you if you have a customer hopefully

if you if you have a customer hopefully

if you if you have a customer hopefully if you have a customer and you’re

if you have a customer and you’re

if you have a customer and you’re working to deal with that customer and

working to deal with that customer and

working to deal with that customer and you got a hamburger in front of you

you got a hamburger in front of you

you got a hamburger in front of you hopefully you’re going to push the

hopefully you’re going to push the

hopefully you’re going to push the hamburger aside and work that deal

hamburger aside and work that deal

hamburger aside and work that deal because the priority is to make money on

because the priority is to make money on

because the priority is to make money on in the same in the same conversation

in the same in the same conversation

in the same in the same conversation that sales manager does not believe that

that sales manager does not believe that

that sales manager does not believe that a sales training converts to ROI or

a sales training converts to ROI or

a sales training converts to ROI or money so he doesn’t make the time for me

money so he doesn’t make the time for me

money so he doesn’t make the time for me when you say you don’t have time if the

when you say you don’t have time if the

when you say you don’t have time if the truth is you’re saying I’m not making it

truth is you’re saying I’m not making it

truth is you’re saying I’m not making it a priority because I don’t think it

a priority because I don’t think it

a priority because I don’t think it makes me money so look you want to get

makes me money so look you want to get

makes me money so look you want to get your work ethic so high that people

your work ethic so high that people

your work ethic so high that people actually admire you I’m going to ask you

actually admire you I’m going to ask you

actually admire you I’m going to ask you a question right now do people know you

a question right now do people know you

a question right now do people know you because of your unbelievable work ethic

because of your unbelievable work ethic

because of your unbelievable work ethic if you can’t answer yes to that man

if you can’t answer yes to that man

if you can’t answer yes to that man you’re not going to get in that top 10%

you’re not going to get in that top 10%

you’re not going to get in that top 10% you got to get at the top you people

you got to get at the top you people

you got to get at the top you people have to know you not because he’s a good

have to know you not because he’s a good

have to know you not because he’s a good salesman oh he’s a good dish oh he’s an

salesman oh he’s a good dish oh he’s an

salesman oh he’s a good dish oh he’s an artist

artist

artist so he’s a good pianist oh he’s a he

so he’s a good pianist oh he’s a he

so he’s a good pianist oh he’s a he writes a great you know story no did

writes a great you know story no did

writes a great you know story no did people need to know you for one major

people need to know you for one major

people need to know you for one major thing first he works he produces the

thing first he works he produces the

thing first he works he produces the guys there every day the guys pushing

guys there every day the guys pushing

guys there every day the guys pushing and shoving because the truth is no

and shoving because the truth is no

and shoving because the truth is no matter how good your ideas are how good

matter how good your ideas are how good

matter how good your ideas are how good your art is or how good your skill set

your art is or how good your skill set

your art is or how good your skill set is if you’re not working man if you’re

is if you’re not working man if you’re

is if you’re not working man if you’re not vibrating in a frequency that people

not vibrating in a frequency that people

not vibrating in a frequency that people say my god how does that guy do all that

say my god how does that guy do all that

say my god how does that guy do all that if you’re not vibrating at that rate 10x

if you’re not vibrating at that rate 10x

if you’re not vibrating at that rate 10x levels massive action tremendous work

levels massive action tremendous work

levels massive action tremendous work ethic that’s just a muscle nowness it’s

ethic that’s just a muscle nowness it’s

ethic that’s just a muscle nowness it’s just a discipline in your life and it’s

just a discipline in your life and it’s

just a discipline in your life and it’s a way it’s a normal way that other

a way it’s a normal way that other

a way it’s a normal way that other people think is abnormal ryan seacrest

people think is abnormal ryan seacrest

people think is abnormal ryan seacrest Tom Cruise Oprah Steven Spielberg Donald

Tom Cruise Oprah Steven Spielberg Donald

Tom Cruise Oprah Steven Spielberg Donald Trump still pumping and working as a

Trump still pumping and working as a

Trump still pumping and working as a billionaire look if you’re not working

billionaire look if you’re not working

billionaire look if you’re not working at that level you’re not going to make

at that level you’re not going to make

at that level you’re not going to make it get your work ethic in man it’s the

it get your work ethic in man it’s the

it get your work ethic in man it’s the American Way work ethic check it out the

American Way work ethic check it out the

American Way work ethic check it out the biggest struggle man was just getting

biggest struggle man was just getting

biggest struggle man was just getting around other people that would say I can

around other people that would say I can

around other people that would say I can do it I mean that’s the biggest struggle

do it I mean that’s the biggest struggle

do it I mean that’s the biggest struggle just you get around one guy says yeah

just you get around one guy says yeah

just you get around one guy says yeah you can do it and then you talk to him

you can do it and then you talk to him

you can do it and then you talk to him tomorrow and he’s like now it is

tomorrow and he’s like now it is

tomorrow and he’s like now it is freaking you can’t do this yet you know

freaking you can’t do this yet you know

freaking you can’t do this yet you know there’s so few people telling you to do

there’s so few people telling you to do

there’s so few people telling you to do it you know what there is a lot of save

it you know what there is a lot of save

it you know what there is a lot of save your money

your money

your money protect yourself conserve don’t spin

protect yourself conserve don’t spin

protect yourself conserve don’t spin don’t take risk taking risk is the new

don’t take risk taking risk is the new

don’t take risk taking risk is the new way to be risk adverse so where’s the

way to be risk adverse so where’s the

way to be risk adverse so where’s the biggest struggle for me was my family

biggest struggle for me was my family

biggest struggle for me was my family man the people closest to me was the

man the people closest to me was the

man the people closest to me was the biggest struggle every time I went out

biggest struggle every time I went out

biggest struggle every time I went out to do another deal everybody told me you

to do another deal everybody told me you

to do another deal everybody told me you don’t need to do that man

don’t need to do that man

don’t need to do that man the only person that was encouraging me

the only person that was encouraging me

the only person that was encouraging me was my twin brother because I would see

was my twin brother because I would see

was my twin brother because I would see how he was doing it dude he was making

how he was doing it dude he was making

how he was doing it dude he was making his swings and so every time I’d get

his swings and so every time I’d get

his swings and so every time I’d get around other people so I’ll tell you a

around other people so I’ll tell you a

around other people so I’ll tell you a little trick I did on weekends I would

little trick I did on weekends I would

little trick I did on weekends I would always go see Holmes I couldn’t afford

always go see Holmes I couldn’t afford

always go see Holmes I couldn’t afford that has always inspired me I would go

that has always inspired me I would go

that has always inspired me I would go look I would go drive neighborhoods

look I would go drive neighborhoods

look I would go drive neighborhoods literally I’ve done this my entire life

literally I’ve done this my entire life

literally I’ve done this my entire life until I finally got to the point where

until I finally got to the point where

until I finally got to the point where they wouldn’t even let me in the

they wouldn’t even let me in the

they wouldn’t even let me in the neighborhood there’s neighborhoods in

neighborhood there’s neighborhoods in

neighborhood there’s neighborhoods in Miami do you can’t even go see you can

Miami do you can’t even go see you can

Miami do you can’t even go see you can they won’t even let you in the gates

they won’t even let you in the gates

they won’t even let you in the gates most of you can get in if you know some

most of you can get in if you know some

most of you can get in if you know some of my tricks so the point that show Vita

of my tricks so the point that show Vita

of my tricks so the point that show Vita is writing on the board right now is you

is writing on the board right now is you

is writing on the board right now is you got fuel in your tank

got fuel in your tank

got fuel in your tank it wants to be accelerated on and

it wants to be accelerated on and

it wants to be accelerated on and you got somebody in the backseat saying

you got somebody in the backseat saying

you got somebody in the backseat saying hey be careful nobody likes a backseat

hey be careful nobody likes a backseat

hey be careful nobody likes a backseat driver okay so they’re sitting there

driver okay so they’re sitting there

driver okay so they’re sitting there they’re putting they’re putting mental

they’re putting they’re putting mental

they’re putting they’re putting mental pressure on the brakes when you’re

pressure on the brakes when you’re

pressure on the brakes when you’re trying to accelerate the negativity is

trying to accelerate the negativity is

trying to accelerate the negativity is just negative and there’s no money in it

just negative and there’s no money in it

just negative and there’s no money in it there’s no future and being negative

there’s no future and being negative

there’s no future and being negative where’s the solution you know I can’t do

where’s the solution you know I can’t do

where’s the solution you know I can’t do that we can’t do that that can’t happen

that we can’t do that that can’t happen

that we can’t do that that can’t happen this is wrong that’s wrong

this is wrong that’s wrong

this is wrong that’s wrong oh my gosh taxes are too high taxes are

oh my gosh taxes are too high taxes are

oh my gosh taxes are too high taxes are too dude it’s negative it is negative it

too dude it’s negative it is negative it

too dude it’s negative it is negative it is negative look there’s so much

is negative look there’s so much

is negative look there’s so much abundance and negativity that by itself

abundance and negativity that by itself

abundance and negativity that by itself tells you what there’s no value in it

tells you what there’s no value in it

tells you what there’s no value in it you got to make a commitment to service

you got to make a commitment to service

you got to make a commitment to service you got to make a commitment to like hey

you got to make a commitment to like hey

you got to make a commitment to like hey I have a target I know that when we

I have a target I know that when we

I have a target I know that when we don’t achieve targets here in my office

don’t achieve targets here in my office

don’t achieve targets here in my office the first thing I ask regardless the

the first thing I ask regardless the

the first thing I ask regardless the internet department if it’s my

internet department if it’s my

internet department if it’s my accounting department on collections or

accounting department on collections or

accounting department on collections or it’s my sales department I’m going to

it’s my sales department I’m going to

it’s my sales department I’m going to ask a question what is the target

ask a question what is the target

ask a question what is the target no target results in no sales so if

no target results in no sales so if

no target results in no sales so if you’re in parts if you’re in service

you’re in parts if you’re in service

you’re in parts if you’re in service look have a target measure that target

look have a target measure that target

look have a target measure that target hourly if you really want to get results

hourly if you really want to get results

hourly if you really want to get results measure your target every hour to see

measure your target every hour to see

measure your target every hour to see what do we get in the last 60 minutes I

what do we get in the last 60 minutes I

what do we get in the last 60 minutes I promise you do those two simple things

promise you do those two simple things

promise you do those two simple things don’t even learn anything about how to

don’t even learn anything about how to

don’t even learn anything about how to sell anybody anything have a target

sell anybody anything have a target

sell anybody anything have a target measure it every hour and I guarantee

measure it every hour and I guarantee

measure it every hour and I guarantee your sales will come up within any

your sales will come up within any

your sales will come up within any company I have owned I have four and

company I have owned I have four and

company I have owned I have four and five flows in every company I don’t have

five flows in every company I don’t have

five flows in every company I don’t have one flow I’m not going to depend on one

one flow I’m not going to depend on one

one flow I’m not going to depend on one product once I get those four streams

product once I get those four streams

product once I get those four streams coming in from one company okay for

coming in from one company okay for

coming in from one company okay for instance at this company it’s a it’s an

instance at this company it’s a it’s an

instance at this company it’s a it’s an online project called Cardone University

online project called Cardone University

online project called Cardone University then their speaking gigs then there’s

then their speaking gigs then there’s

then their speaking gigs then there’s books then there’s audios there’s mp3s

books then there’s audios there’s mp3s

books then there’s audios there’s mp3s those are flows coming in for one

those are flows coming in for one

those are flows coming in for one company at some point I’m like okay

company at some point I’m like okay

company at some point I’m like okay let’s do a second deal so I’m going to

let’s do a second deal so I’m going to

let’s do a second deal so I’m going to then have a company that runs parallel

then have a company that runs parallel

then have a company that runs parallel like a skier right I don’t want the skis

like a skier right I don’t want the skis

like a skier right I don’t want the skis crossing over I want them to be parallel

crossing over I want them to be parallel

crossing over I want them to be parallel so that anything that maybe I can’t do

so that anything that maybe I can’t do

so that anything that maybe I can’t do any longer in this company maybe I’m

any longer in this company maybe I’m

any longer in this company maybe I’m going to outsource to a partner and

going to outsource to a partner and

going to outsource to a partner and build a second company then once these

build a second company then once these

build a second company then once these two are skiing along and happy maybe I’m

two are skiing along and happy maybe I’m

two are skiing along and happy maybe I’m gonna go do a third company out here

gonna go do a third company out here

gonna go do a third company out here that I have a passion for that has not

that I have a passion for that has not

that I have a passion for that has not thing to do with these first two that is

thing to do with these first two that is

thing to do with these first two that is not diversification that’s multiple

not diversification that’s multiple

not diversification that’s multiple strong flows and when I make a bet on

strong flows and when I make a bet on

strong flows and when I make a bet on this third company dude I want to take

this third company dude I want to take

this third company dude I want to take it I want to take all the money from

it I want to take all the money from

it I want to take all the money from these first two flows and I want to say

these first two flows and I want to say

these first two flows and I want to say hey if it’s a good deal go all-in if

hey if it’s a good deal go all-in if

hey if it’s a good deal go all-in if you’re not sure don’t put any money in

you’re not sure don’t put any money in

you’re not sure don’t put any money in it at all folks there’s so many mistakes

it at all folks there’s so many mistakes

it at all folks there’s so many mistakes salespeople make I think you need to get

salespeople make I think you need to get

salespeople make I think you need to get down to light the main ones but you’re

down to light the main ones but you’re

down to light the main ones but you’re not selling the solution I mean that

not selling the solution I mean that

not selling the solution I mean that even before that though I would say

even before that though I would say

even before that though I would say karenins is the biggest mistake people

karenins is the biggest mistake people

karenins is the biggest mistake people are not excited they’re not alive

are not excited they’re not alive

are not excited they’re not alive they’re not they’re not showing interest

they’re not they’re not showing interest

they’re not they’re not showing interest in the cycle and they lose interest I

in the cycle and they lose interest I

in the cycle and they lose interest I was in Barcelona recently and I was

was in Barcelona recently and I was

was in Barcelona recently and I was looking at a watch and the cycle didn’t

looking at a watch and the cycle didn’t

looking at a watch and the cycle didn’t didn’t close I could have bought the

didn’t close I could have bought the

didn’t close I could have bought the watch I was qualified to buy the watch

watch I was qualified to buy the watch

watch I was qualified to buy the watch I’m the one that walked myself in the

I’m the one that walked myself in the

I’m the one that walked myself in the shop on my vacation a look at the watch

shop on my vacation a look at the watch

shop on my vacation a look at the watch I know exactly the watch I was looking

I know exactly the watch I was looking

I know exactly the watch I was looking for and when I left my wife said what

for and when I left my wife said what

for and when I left my wife said what could he have done to close the sale I

could he have done to close the sale I

could he have done to close the sale I said well he could have kept life in the

said well he could have kept life in the

said well he could have kept life in the cycle he could have kept the cycle open

cycle he could have kept the cycle open

cycle he could have kept the cycle open so what I mean by that is look if you’re

so what I mean by that is look if you’re

so what I mean by that is look if you’re not interested if you don’t believe the

not interested if you don’t believe the

not interested if you don’t believe the cycle can be closed it will not close so

cycle can be closed it will not close so

cycle can be closed it will not close so the number one mistake I think

the number one mistake I think

the number one mistake I think salespeople managers and the store makes

salespeople managers and the store makes

salespeople managers and the store makes is they assume a closed can’t be had

is they assume a closed can’t be had

is they assume a closed can’t be had that day I go into every cycle every

that day I go into every cycle every

that day I go into every cycle every sales cycle with every prospect every

sales cycle with every prospect every

sales cycle with every prospect every phone call every no matter how complex

phone call every no matter how complex

phone call every no matter how complex the sale is or how simple it is with the

the sale is or how simple it is with the

the sale is or how simple it is with the belief that I can sell that product that

belief that I can sell that product that

belief that I can sell that product that day this time now a work to your

day this time now a work to your

day this time now a work to your potential not your quota if you want to

potential not your quota if you want to

potential not your quota if you want to stay really motivated if you want to

stay really motivated if you want to

stay really motivated if you want to answer the question to why people that

answer the question to why people that

answer the question to why people that have already made it keep pushing it is

have already made it keep pushing it is

have already made it keep pushing it is because they don’t operate on quotas

because they don’t operate on quotas

because they don’t operate on quotas they operate off potential they’re

they operate off potential they’re

they operate off potential they’re driven to reach their potential this is

driven to reach their potential this is

driven to reach their potential this is also tied to their ethical obligation

also tied to their ethical obligation

also tied to their ethical obligation they know what they’re capable of

they know what they’re capable of

they know what they’re capable of nobody can tell you what you’re capable

nobody can tell you what you’re capable

nobody can tell you what you’re capable of you’re the only one that knows okay

of you’re the only one that knows okay

of you’re the only one that knows okay so work to your potential not your quota

so work to your potential not your quota

so work to your potential not your quota quotas are numbers who made them up some

quotas are numbers who made them up some

quotas are numbers who made them up some guy says okay your quota is blah blah

guy says okay your quota is blah blah

guy says okay your quota is blah blah okay

okay

okay based on what how do you come up with

based on what how do you come up with

based on what how do you come up with that quota he only picked that quota

that quota he only picked that quota

that quota he only picked that quota that number

that number

that number because he thinks is significant are

because he thinks is significant are

because he thinks is significant are compared to other people maybe in your

compared to other people maybe in your

compared to other people maybe in your industry

industry

industry look don’t operate on quotas you want

look don’t operate on quotas you want

look don’t operate on quotas you want them clearly you want them but you want

them clearly you want them but you want

them clearly you want them but you want to be driven to reach your potential not

to be driven to reach your potential not

to be driven to reach your potential not just some number some mechanics hey my

just some number some mechanics hey my

just some number some mechanics hey my potential I know nobody else knows it I

potential I know nobody else knows it I

potential I know nobody else knows it I know what it is you know yours

know what it is you know yours

know what it is you know yours work to your potential not just a quota

work to your potential not just a quota

work to your potential not just a quota and I promise you you will be on fire

and I promise you you will be on fire

and I promise you you will be on fire day and night

day and night

day and night hey Grant Cardone I just want to give

hey Grant Cardone I just want to give

hey Grant Cardone I just want to give you a little encouragement here on

you a little encouragement here on

you a little encouragement here on Thursday afternoon this week I have been

Thursday afternoon this week I have been

Thursday afternoon this week I have been in Detroit Buffalo New York City I was

in Detroit Buffalo New York City I was

in Detroit Buffalo New York City I was on my way to Hartford it got canceled

on my way to Hartford it got canceled

on my way to Hartford it got canceled because of some situations well I just

because of some situations well I just

because of some situations well I just dropped my back why am I telling you all

dropped my back why am I telling you all

dropped my back why am I telling you all this okay

this okay

this okay now I came to the wrong terminal I’m

now I came to the wrong terminal I’m

now I came to the wrong terminal I’m gonna walk back to – I’m not asking to

gonna walk back to – I’m not asking to

gonna walk back to – I’m not asking to feel sorry for me I’m doing this as an

feel sorry for me I’m doing this as an

feel sorry for me I’m doing this as an encouragement video dude things don’t go

encouragement video dude things don’t go

encouragement video dude things don’t go right you got to push harder you got to

right you got to push harder you got to

right you got to push harder you got to spend money that you didn’t think you

spend money that you didn’t think you

spend money that you didn’t think you were going to spend hang in there

were going to spend hang in there

were going to spend hang in there don’t quit do not quit push okay I know

don’t quit do not quit push okay I know

don’t quit do not quit push okay I know how hard it is I know it’s hard I know

how hard it is I know it’s hard I know

how hard it is I know it’s hard I know there’s moments where everybody thinks

there’s moments where everybody thinks

there’s moments where everybody thinks oh my god what am i doing just keep

oh my god what am i doing just keep

oh my god what am i doing just keep pushing your family needs you to do it

pushing your family needs you to do it

pushing your family needs you to do it you need you to do it god bless america

you need you to do it god bless america

you need you to do it god bless america definitely need you to do it so hang in

definitely need you to do it so hang in

definitely need you to do it so hang in there keep pushing when you think about

there keep pushing when you think about

there keep pushing when you think about quitting just understand that everybody

quitting just understand that everybody

quitting just understand that everybody you compete with is having the very same

you compete with is having the very same

you compete with is having the very same thought last-man-standing baby man

thought last-man-standing baby man

thought last-man-standing baby man thank you so much for watching I made

thank you so much for watching I made

thank you so much for watching I made this video because Chris Waller asked me

this video because Chris Waller asked me

this video because Chris Waller asked me to so there’s a famous entrepreneur that

to so there’s a famous entrepreneur that

to so there’s a famous entrepreneur that you want me to profile next leave it in

you want me to profile next leave it in

you want me to profile next leave it in the comments below and I’ll see what I

the comments below and I’ll see what I

the comments below and I’ll see what I can do and I’d also love to know which

can do and I’d also love to know which

can do and I’d also love to know which of grants ten rules most apply to you

of grants ten rules most apply to you

of grants ten rules most apply to you and you’re going to go and take action

and you’re going to go and take action

and you’re going to go and take action on them leave it in the comments I’m

on them leave it in the comments I’m

on them leave it in the comments I’m going to join in the discussion thank

going to join in the discussion thank

going to join in the discussion thank you so much for watching

you so much for watching

you so much for watching continue to believe and I’ll see you

continue to believe and I’ll see you

continue to believe and I’ll see you soon

”

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