hi I’m Evan Carmichael and welcome to a special edition of melina masters
special edition of melina masters
special edition of melina masters today’s video is brought to you by
today’s video is brought to you by
today’s video is brought to you by American Express Canada they’ve recently
American Express Canada they’ve recently
American Express Canada they’ve recently launched their em extra business Canada
launched their em extra business Canada
launched their em extra business Canada page on Facebook and it has lots of
page on Facebook and it has lots of
page on Facebook and it has lots of resources tools information news for
resources tools information news for
resources tools information news for Canadian entrepreneurs that I hope you
Canadian entrepreneurs that I hope you
Canadian entrepreneurs that I hope you go check out and support the video as
go check out and support the video as
go check out and support the video as well now I believe that the fastest and
well now I believe that the fastest and
well now I believe that the fastest and most effective way to grow your business
most effective way to grow your business
most effective way to grow your business is to model the strategies of people
is to model the strategies of people
is to model the strategies of people who’ve already done what you’re trying
who’ve already done what you’re trying
who’ve already done what you’re trying to do so today we’re going to look at
to do so today we’re going to look at
to do so today we’re going to look at how a young entrepreneur went from
how a young entrepreneur went from
how a young entrepreneur went from sleeping on park benches and
sleeping on park benches and
sleeping on park benches and entertaining in the streets to make
entertaining in the streets to make
entertaining in the streets to make money however from that to becoming a
money however from that to becoming a
money however from that to becoming a multi-billionaire and a high stakes
multi-billionaire and a high stakes
multi-billionaire and a high stakes poker player and space tourist in his
poker player and space tourist in his
poker player and space tourist in his spare time this is a story of guy
spare time this is a story of guy
spare time this is a story of guy laliberté from Cirque du Soleil and the
laliberté from Cirque du Soleil and the
laliberté from Cirque du Soleil and the top three lessons and you can learn from
top three lessons and you can learn from
top three lessons and you can learn from his success
Guy Laliberte is a Canadian entrepreneur
Guy Laliberte is a Canadian entrepreneur philanthropist poker player space
philanthropist poker player space
philanthropist poker player space tourists and the founder of Cirque du
tourists and the founder of Cirque du
tourists and the founder of Cirque du Soleil when laliberté was 18 years old
Soleil when laliberté was 18 years old
Soleil when laliberté was 18 years old he left Canada for Europe to become a
he left Canada for Europe to become a
he left Canada for Europe to become a street performer he played traditional
street performer he played traditional
street performer he played traditional Canadian music on an accordion with a
Canadian music on an accordion with a
Canadian music on an accordion with a hot for donations and slept on a park
hot for donations and slept on a park
hot for donations and slept on a park bench by night he also met other street
bench by night he also met other street
bench by night he also met other street performers who taught him how to breathe
performers who taught him how to breathe
performers who taught him how to breathe fire juggle perform magic and walk on
fire juggle perform magic and walk on
fire juggle perform magic and walk on stilts before returning home unable to
stilts before returning home unable to
stilts before returning home unable to find a nine-to-five job back home he
find a nine-to-five job back home he
find a nine-to-five job back home he started a business that would create
started a business that would create
started a business that would create large-scale street shows after three
large-scale street shows after three
large-scale street shows after three years of successful shows in 13 Canadian
years of successful shows in 13 Canadian
years of successful shows in 13 Canadian cities a llevarte wanted to get bigger
cities a llevarte wanted to get bigger
cities a llevarte wanted to get bigger in 1987 his company was booked as the
in 1987 his company was booked as the
in 1987 his company was booked as the opening act for the Los Angeles arts
opening act for the Los Angeles arts
opening act for the Los Angeles arts festival he spent all the money he had
festival he spent all the money he had
festival he spent all the money he had to get the Los Angeles and prepare for
to get the Los Angeles and prepare for
to get the Los Angeles and prepare for the show if it didn’t work out he’d have
the show if it didn’t work out he’d have
the show if it didn’t work out he’d have to perform on the streets to get gas
to perform on the streets to get gas
to perform on the streets to get gas money to go home luckily for him the
money to go home luckily for him the
money to go home luckily for him the gamble paid off his performance received
gamble paid off his performance received
gamble paid off his performance received standing ovations and ticket sales came
standing ovations and ticket sales came
standing ovations and ticket sales came flying in with an estimated net worth of
flying in with an estimated net worth of
flying in with an estimated net worth of 2.5 billion dollars ally birthday was
2.5 billion dollars ally birthday was
2.5 billion dollars ally birthday was ranked by forbes in 2011 as the 11th
ranked by forbes in 2011 as the 11th
ranked by forbes in 2011 as the 11th wealthiest canadian and 450 ninth in the
wealthiest canadian and 450 ninth in the
wealthiest canadian and 450 ninth in the world in 2006 a llevarte was named the
world in 2006 a llevarte was named the
world in 2006 a llevarte was named the Ernst & Young Entrepreneur of the year
Ernst & Young Entrepreneur of the year
Ernst & Young Entrepreneur of the year and his company now employs over 5,000
and his company now employs over 5,000
and his company now employs over 5,000 people not bad for hustling entrepreneur
people not bad for hustling entrepreneur
people not bad for hustling entrepreneur who started off sleeping on park benches
who started off sleeping on park benches
who started off sleeping on park benches because it couldn’t afford the pay rent
by taking risks and by tapping into his
by taking risks and by tapping into his creative juices Guy Laliberte was able
creative juices Guy Laliberte was able
creative juices Guy Laliberte was able to go from a homeless street performer
to go from a homeless street performer
to go from a homeless street performer into a multi-billionaire to help you
into a multi-billionaire to help you
into a multi-billionaire to help you grow your business here are three action
grow your business here are three action
grow your business here are three action items and you can learn from guy
items and you can learn from guy
items and you can learn from guy laliberte action item number one have a
laliberte action item number one have a
laliberte action item number one have a greater purpose is your goal to make a
greater purpose is your goal to make a
greater purpose is your goal to make a lot of money or to change the way
lot of money or to change the way
lot of money or to change the way something is done if you look at the
something is done if you look at the
something is done if you look at the most successful entrepreneurs in the
most successful entrepreneurs in the
most successful entrepreneurs in the world you’ll find that they started
world you’ll find that they started
world you’ll find that they started their businesses to have an impact sure
their businesses to have an impact sure
their businesses to have an impact sure they had to make money but it wasn’t our
they had to make money but it wasn’t our
they had to make money but it wasn’t our primary objective strangely enough if
primary objective strangely enough if
primary objective strangely enough if money is your only goal then it rarely
money is your only goal then it rarely
money is your only goal then it rarely comes to you but when you focus on a
comes to you but when you focus on a
comes to you but when you focus on a greater purpose you’re much more likely
greater purpose you’re much more likely
greater purpose you’re much more likely to become successful
to become successful
to become successful belieber today’s goal isn’t to make
belieber today’s goal isn’t to make
belieber today’s goal isn’t to make money it’s to touch people even if it’s
money it’s to touch people even if it’s
money it’s to touch people even if it’s only for a few hours on a single day he
only for a few hours on a single day he
only for a few hours on a single day he goes to great lengths to help people
goes to great lengths to help people
goes to great lengths to help people open their imagination be odd like a
open their imagination be odd like a
open their imagination be odd like a child and see the world in a slightly
child and see the world in a slightly
child and see the world in a slightly different way he transformed the circus
different way he transformed the circus
different way he transformed the circus industry from being large-scale
industry from being large-scale
industry from being large-scale amusement park shows designed to make
amusement park shows designed to make
amusement park shows designed to make people laugh to a full-out experience
people laugh to a full-out experience
people laugh to a full-out experience that exposes people to new cultures and
that exposes people to new cultures and
that exposes people to new cultures and ideas according to the Lubar tape we are
ideas according to the Lubar tape we are
ideas according to the Lubar tape we are in a position of financial and social
in a position of financial and social
in a position of financial and social power and we could be agents of change
power and we could be agents of change
power and we could be agents of change in our society without pretension I
in our society without pretension I
in our society without pretension I believe we could be a nice little
believe we could be a nice little
believe we could be a nice little gardener who takes care of the garden
gardener who takes care of the garden
gardener who takes care of the garden and hopefully our neighbor will do the
and hopefully our neighbor will do the
and hopefully our neighbor will do the same then maybe we’ll achieve a better
same then maybe we’ll achieve a better
same then maybe we’ll achieve a better world inside every adult there’s still a
world inside every adult there’s still a
world inside every adult there’s still a child that lingers we’re happiness
child that lingers we’re happiness
child that lingers we’re happiness merchants given people the opportunity
merchants given people the opportunity
merchants given people the opportunity to dream like children
to dream like children
to dream like children action item number to foster creative
action item number to foster creative
action item number to foster creative workplace very few entrepreneurs can’t
workplace very few entrepreneurs can’t
workplace very few entrepreneurs can’t benefit from an influx of creativity
benefit from an influx of creativity
benefit from an influx of creativity into their businesses when you and your
into their businesses when you and your
into their businesses when you and your team are creative you’re coming up with
team are creative you’re coming up with
team are creative you’re coming up with new ways to solve problems unique
new ways to solve problems unique
new ways to solve problems unique products and services to sell and
products and services to sell and
products and services to sell and interesting ideas to fuel your future
interesting ideas to fuel your future
interesting ideas to fuel your future success think about your own success did
success think about your own success did
success think about your own success did you have your best ideas when you’re in
you have your best ideas when you’re in
you have your best ideas when you’re in a creative space or when you are
a creative space or when you are
a creative space or when you are stressed out and overworked a llevarte
stressed out and overworked a llevarte
stressed out and overworked a llevarte believes that if you create a positive
believes that if you create a positive
believes that if you create a positive place to work you’ll be rewarded with
place to work you’ll be rewarded with
place to work you’ll be rewarded with unique ideas that will help you grow
unique ideas that will help you grow
unique ideas that will help you grow your business he’s resisted the urge
your business he’s resisted the urge
your business he’s resisted the urge many entrepreneurs have to go public
many entrepreneurs have to go public
many entrepreneurs have to go public because he wanted to prevent shareholder
because he wanted to prevent shareholder
because he wanted to prevent shareholder pressure for short-term profits he also
pressure for short-term profits he also
pressure for short-term profits he also invests forty percent of profits back
invests forty percent of profits back
invests forty percent of profits back into research and development twice the
into research and development twice the
into research and development twice the average for his industry his hands off
average for his industry his hands off
average for his industry his hands off management style allows his team to be
management style allows his team to be
management style allows his team to be as creative as possible without his
as creative as possible without his
as creative as possible without his interference and he only provides
interference and he only provides
interference and he only provides feedback in the final phases of
feedback in the final phases of
feedback in the final phases of production according to laliberté I
production according to laliberté I
production according to laliberté I believe that the prophets will come from
believe that the prophets will come from
believe that the prophets will come from the quality of your creative products
the quality of your creative products
the quality of your creative products business is difficult but it could be
business is difficult but it could be
business is difficult but it could be approached two ways seriously or with
approached two ways seriously or with
approached two ways seriously or with the same way you’re doing your job with
the same way you’re doing your job with
the same way you’re doing your job with entertainment aspect with pleasure with
entertainment aspect with pleasure with
entertainment aspect with pleasure with fun and we decided to try to make it as
fun and we decided to try to make it as
fun and we decided to try to make it as fun that we do our creativity I believe
fun that we do our creativity I believe
fun that we do our creativity I believe in nurturing creativity and offering a
in nurturing creativity and offering a
in nurturing creativity and offering a haven for creators enabling them to
haven for creators enabling them to
haven for creators enabling them to develop their ideas to the fullest we
develop their ideas to the fullest we
develop their ideas to the fullest we are each but a quarter note in a grand
are each but a quarter note in a grand
are each but a quarter note in a grand symphony action item number three take
symphony action item number three take
symphony action item number three take risks it almost goes hand in hand it to
risks it almost goes hand in hand it to
risks it almost goes hand in hand it to be an entrepreneur you have to take some
be an entrepreneur you have to take some
be an entrepreneur you have to take some risks you’re venturing into the unknown
risks you’re venturing into the unknown
risks you’re venturing into the unknown and are creating new products and
and are creating new products and
and are creating new products and services but when you’re betting on
services but when you’re betting on
services but when you’re betting on yourself then there’s no better
yourself then there’s no better
yourself then there’s no better investment in the world if you commit
investment in the world if you commit
investment in the world if you commit the seen things through until you reach
the seen things through until you reach
the seen things through until you reach your goal you’ll have the confidence to
your goal you’ll have the confidence to
your goal you’ll have the confidence to take the necessary risks and move
take the necessary risks and move
take the necessary risks and move mountains to accomplish your vision
mountains to accomplish your vision
mountains to accomplish your vision laliberte isn’t afraid to take risks he
laliberte isn’t afraid to take risks he
laliberte isn’t afraid to take risks he attributes this quality to his early
attributes this quality to his early
attributes this quality to his early years as a street performer or he had to
years as a street performer or he had to
years as a street performer or he had to be creative and daring to stand out and
be creative and daring to stand out and
be creative and daring to stand out and to survive his first big risk was to
to survive his first big risk was to
to survive his first big risk was to change the way a circus was run gone
change the way a circus was run gone
change the way a circus was run gone with the dancing bears and lion tamers
with the dancing bears and lion tamers
with the dancing bears and lion tamers he would create an animal-free circus
he would create an animal-free circus
he would create an animal-free circus he then introduced a concept of having a
he then introduced a concept of having a
he then introduced a concept of having a permanent show how could a circus
permanent show how could a circus
permanent show how could a circus survive without traveling alley birthday
survive without traveling alley birthday
survive without traveling alley birthday would show them he continued to bet on
would show them he continued to bet on
would show them he continued to bet on himself believing that the risk would
himself believing that the risk would
himself believing that the risk would pay off and he was right according to
pay off and he was right according to
pay off and he was right according to Laliberte were not afraid of risking
Laliberte were not afraid of risking
Laliberte were not afraid of risking what was our success yesterday in order
what was our success yesterday in order
what was our success yesterday in order to explore some new field we’re
to explore some new field we’re
to explore some new field we’re adventurous we like the challenge of
adventurous we like the challenge of
adventurous we like the challenge of unknown territory unknown artistic field
unknown territory unknown artistic field
unknown territory unknown artistic field and that’s what stimulates us I have
and that’s what stimulates us I have
and that’s what stimulates us I have seen many successful people fail after
seen many successful people fail after
seen many successful people fail after they start fearing they might lose what
they start fearing they might lose what
they start fearing they might lose what they have built we stop growing if we
they have built we stop growing if we
they have built we stop growing if we start being afraid of taking risks and
start being afraid of taking risks and
start being afraid of taking risks and if we start diminishing our creative
if we start diminishing our creative
if we start diminishing our creative pertinence we should always aim at doing
pertinence we should always aim at doing
pertinence we should always aim at doing more creative endeavors not in terms of
more creative endeavors not in terms of
more creative endeavors not in terms of volume but in terms of more creativity
volume but in terms of more creativity
volume but in terms of more creativity and more sharing I don’t believe in
and more sharing I don’t believe in
and more sharing I don’t believe in pitfalls I believe in taking risks and
pitfalls I believe in taking risks and
pitfalls I believe in taking risks and not doing the same thing twice
not doing the same thing twice
not doing the same thing twice so remember have a greater purpose
so remember have a greater purpose
so remember have a greater purpose foster a creative work place and take
foster a creative work place and take
foster a creative work place and take risks to finish up this video I wanted
risks to finish up this video I wanted
risks to finish up this video I wanted to share with my favorite true stories
to share with my favorite true stories
to share with my favorite true stories about Guy Laliberte and some of his best
about Guy Laliberte and some of his best
about Guy Laliberte and some of his best quotes
Laliberte understands the importance of
Laliberte understands the importance of getting the right people for his company
getting the right people for his company
getting the right people for his company once a year Cirque du Soleil engages in
once a year Cirque du Soleil engages in
once a year Cirque du Soleil engages in a hiring campaign to bring new and fresh
a hiring campaign to bring new and fresh
a hiring campaign to bring new and fresh energized talent on board for 16 weeks
energized talent on board for 16 weeks
energized talent on board for 16 weeks anywhere between 60 and 70 candidates
anywhere between 60 and 70 candidates
anywhere between 60 and 70 candidates from around the world are gathered
from around the world are gathered
from around the world are gathered together to be tested push to their
together to be tested push to their
together to be tested push to their limits Cirque encourages candidates to
limits Cirque encourages candidates to
limits Cirque encourages candidates to do things they probably have never done
do things they probably have never done
do things they probably have never done before evaluating not only their core
before evaluating not only their core
before evaluating not only their core competencies but also their values
competencies but also their values
competencies but also their values generosity courage teamwork and problem
generosity courage teamwork and problem
generosity courage teamwork and problem solving skills laliberté wants to hire
solving skills laliberté wants to hire
solving skills laliberté wants to hire people who are risk-takers just like
people who are risk-takers just like
people who are risk-takers just like himself and who fit with the company’s
himself and who fit with the company’s
himself and who fit with the company’s core values
thank you for joining me for another
thank you for joining me for another dish of modeling the Masters if you guys
dish of modeling the Masters if you guys
dish of modeling the Masters if you guys liked the video please give it a thumbs
liked the video please give it a thumbs
liked the video please give it a thumbs up below I’d also love to hear oh you
up below I’d also love to hear oh you
up below I’d also love to hear oh you guys have to think if you want to leave
guys have to think if you want to leave
guys have to think if you want to leave a comment under the video and thank you
a comment under the video and thank you
a comment under the video and thank you to American Express Canada for
to American Express Canada for
to American Express Canada for sponsoring the video please go check out
sponsoring the video please go check out
sponsoring the video please go check out their amex your business canada facebook
their amex your business canada facebook
their amex your business canada facebook page and stay tuned for next episode
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