every business needs to have a face for their company if you don’t have a face
their company if you don’t have a face
their company if you don’t have a face for your business you’re going to lose
for your business you’re going to lose
for your business you’re going to lose out because people buy from people
out because people buy from people
out because people buy from people people trust people people look up to
people trust people people look up to
people trust people people look up to people people care about people people
people people care about people people
people people care about people people don’t care about a logo I work with a
don’t care about a logo I work with a
don’t care about a logo I work with a lot of big brands who are trying to sell
lot of big brands who are trying to sell
lot of big brands who are trying to sell to the entrepreneur community and one of
to the entrepreneur community and one of
to the entrepreneur community and one of the biggest things that hold most of
the biggest things that hold most of
the biggest things that hold most of them back is there’s no face for the
them back is there’s no face for the
them back is there’s no face for the business there’s nobody we can look to
business there’s nobody we can look to
business there’s nobody we can look to and say that person really understands
and say that person really understands
and say that person really understands me that person gets me I now have
me that person gets me I now have
me that person gets me I now have loyalty towards this business and if you
loyalty towards this business and if you
loyalty towards this business and if you don’t have that then what’s going to
don’t have that then what’s going to
don’t have that then what’s going to happen is as soon as your competitor
happen is as soon as your competitor
happen is as soon as your competitor drop surprised by five or ten percent
drop surprised by five or ten percent
drop surprised by five or ten percent you’re going to lose a whole chunk of
you’re going to lose a whole chunk of
you’re going to lose a whole chunk of business because there is no loyalty
business because there is no loyalty
business because there is no loyalty there’s no caring there’s no affinity
there’s no caring there’s no affinity
there’s no caring there’s no affinity towards a logo where it could be if you
towards a logo where it could be if you
towards a logo where it could be if you had a face for your brain the face for
had a face for your brain the face for
had a face for your brain the face for the company could be the CEO at the
the company could be the CEO at the
the company could be the CEO at the highest level of your company but it
highest level of your company but it
highest level of your company but it could also be a middle manager who just
could also be a middle manager who just
could also be a middle manager who just really pashley but cares about the
really pashley but cares about the
really pashley but cares about the audience I’m going to share a couple of
audience I’m going to share a couple of
audience I’m going to share a couple of examples for you the first one is
examples for you the first one is
examples for you the first one is Richard Branson Richard Branson is very
Richard Branson Richard Branson is very
Richard Branson Richard Branson is very active on his blog he’s active on
active on his blog he’s active on
active on his blog he’s active on Twitter he puts YouTube videos up and
Twitter he puts YouTube videos up and
Twitter he puts YouTube videos up and here is somebody who genuinely cares
here is somebody who genuinely cares
here is somebody who genuinely cares about people and when he’s tweeting out
about people and when he’s tweeting out
about people and when he’s tweeting out he has the usual corporate stop
he has the usual corporate stop
he has the usual corporate stop promoting the Virgin something is
promoting the Virgin something is
promoting the Virgin something is working on but he’ll also stand up for
working on but he’ll also stand up for
working on but he’ll also stand up for the fight on drugs and you’ll stand up
the fight on drugs and you’ll stand up
the fight on drugs and you’ll stand up to protecting languages and they’ll
to protecting languages and they’ll
to protecting languages and they’ll stand up for promoting innovation here’s
stand up for promoting innovation here’s
stand up for promoting innovation here’s someone who cares who is authentic who
someone who cares who is authentic who
someone who cares who is authentic who spreads his message through these
spreads his message through these
spreads his message through these mediums and as a result we care about
mediums and as a result we care about
mediums and as a result we care about him and Richard Branson is not the
him and Richard Branson is not the
him and Richard Branson is not the greatest speaker he’s not the most
greatest speaker he’s not the most
greatest speaker he’s not the most eloquent speaker he stutters a lot and
eloquent speaker he stutters a lot and
eloquent speaker he stutters a lot and yet we love him because he’s genuine we
yet we love him because he’s genuine we
yet we love him because he’s genuine we feel like he cares about us and so we
feel like he cares about us and so we
feel like he cares about us and so we are going to care about him and there’s
are going to care about him and there’s
are going to care about him and there’s immense loyalty towards the Virgin brand
immense loyalty towards the Virgin brand
immense loyalty towards the Virgin brand another example of Stephen Kelly he’s
another example of Stephen Kelly he’s
another example of Stephen Kelly he’s the CEO of sage into accounting software
the CEO of sage into accounting software
the CEO of sage into accounting software and the stuff that Stephen puts out is
and the stuff that Stephen puts out is
and the stuff that Stephen puts out is way more corporate and more what you
way more corporate and more what you
way more corporate and more what you would expect from a CEO of a big
would expect from a CEO of a big
would expect from a CEO of a big business talking about things he’s doing
business talking about things he’s doing
business talking about things he’s doing talking about events that are going on
talking about events that are going on
talking about events that are going on showing pictures of him with his team
showing pictures of him with his team
showing pictures of him with his team pictures of him with customers that’s
pictures of him with customers that’s
pictures of him with customers that’s the stuff that you’d normally expect
the stuff that you’d normally expect
the stuff that you’d normally expect from a CEO but he put out this one tweet
from a CEO but he put out this one tweet
from a CEO but he put out this one tweet that blew my mind you put on a tweet
that blew my mind you put on a tweet
that blew my mind you put on a tweet that said here’s to the risk takers the
that said here’s to the risk takers the
that said here’s to the risk takers the hard workers the go-getters small and
hard workers the go-getters small and
hard workers the go-getters small and medium businesses sage is with you
medium businesses sage is with you
medium businesses sage is with you hashtag small biz I read that unlike
hashtag small biz I read that unlike
hashtag small biz I read that unlike what this is amazing like here’s
what this is amazing like here’s
what this is amazing like here’s somebody who cares about me here’s
somebody who cares about me here’s
somebody who cares about me here’s someone who understands entrepreneurs
someone who understands entrepreneurs
someone who understands entrepreneurs and says staying with me like yeah now I
and says staying with me like yeah now I
and says staying with me like yeah now I have emotional connection towards
have emotional connection towards
have emotional connection towards Stephen and I also which would post more
Stephen and I also which would post more
Stephen and I also which would post more of these things between was attract a
of these things between was attract a
of these things between was attract a much more laurel audience and Bill
much more laurel audience and Bill
much more laurel audience and Bill tremendous loyalty towards his company
tremendous loyalty towards his company
tremendous loyalty towards his company sage but not all CEOs are open to that
sage but not all CEOs are open to that
sage but not all CEOs are open to that not all CEOs want to beat the face not
not all CEOs want to beat the face not
not all CEOs want to beat the face not all CEOs want to tell their story which
all CEOs want to tell their story which
all CEOs want to tell their story which I believe is a huge mistake but if
I believe is a huge mistake but if
I believe is a huge mistake but if you’re working at a big company there
you’re working at a big company there
you’re working at a big company there are still solutions be it yourself right
are still solutions be it yourself right
are still solutions be it yourself right I remember there’s one new small
I remember there’s one new small
I remember there’s one new small business manager at Microsoft and they
business manager at Microsoft and they
business manager at Microsoft and they had this event to welcome him and he got
had this event to welcome him and he got
had this event to welcome him and he got on stage he was talking about this store
on stage he was talking about this store
on stage he was talking about this store and how he grew up in the family of
and how he grew up in the family of
and how he grew up in the family of entrepreneurs and his parents were
entrepreneurs and his parents were
entrepreneurs and his parents were florist and he grew up in the flower
florist and he grew up in the flower
florist and he grew up in the flower shop business and talked about the
shop business and talked about the
shop business and talked about the trials and tribulations that they went
trials and tribulations that they went
trials and tribulations that they went through and how he had to see you know
through and how he had to see you know
through and how he had to see you know both the ups and the downs of
both the ups and the downs of
both the ups and the downs of entrepreneurship through his parents and
entrepreneurship through his parents and
entrepreneurship through his parents and just listen to him talk make me feel
just listen to him talk make me feel
just listen to him talk make me feel like here is a guy who gets it here is a
like here is a guy who gets it here is a
like here is a guy who gets it here is a God who cares about entrepreneurs and
God who cares about entrepreneurs and
God who cares about entrepreneurs and understands them and not just some
understands them and not just some
understands them and not just some corporate stiff trying to sell me stuff
corporate stiff trying to sell me stuff
corporate stiff trying to sell me stuff right there’s that negative bias towards
right there’s that negative bias towards
right there’s that negative bias towards big companies because entrepreneur you
big companies because entrepreneur you
big companies because entrepreneur you like you don’t care about us you don’t
like you don’t care about us you don’t
like you don’t care about us you don’t really know what we’re going through
really know what we’re going through
really know what we’re going through you’re just trying to sell us product
you’re just trying to sell us product
you’re just trying to sell us product and the way to break through that is to
and the way to break through that is to
and the way to break through that is to have an authentic face to represent your
have an authentic face to represent your
have an authentic face to represent your brand because people will never be loyal
brand because people will never be loyal
brand because people will never be loyal to a brand people will never be loyal to
to a brand people will never be loyal to
to a brand people will never be loyal to logo people won’t care about a logo to
logo people won’t care about a logo to
logo people won’t care about a logo to care about a person and they won’t care
care about a person and they won’t care
care about a person and they won’t care about you until you show that you care
about you until you show that you care
about you until you show that you care about them first so have a face for your
about them first so have a face for your
about them first so have a face for your brand
brand
brand so my question for you guys today is
so my question for you guys today is
so my question for you guys today is which brand you look up to that has a
which brand you look up to that has a
which brand you look up to that has a face for their company and you have now
face for their company and you have now
face for their company and you have now created this kind of loyalty an
created this kind of loyalty an
created this kind of loyalty an attachment you feel that they really
attachment you feel that they really
attachment you feel that they really care about you so you care about them
care about you so you care about them
care about you so you care about them I’m really curious to find out leaving
I’m really curious to find out leaving
I’m really curious to find out leaving the comments below I’ll I’m gonna join
the comments below I’ll I’m gonna join
the comments below I’ll I’m gonna join the discussion thank you so much for
the discussion thank you so much for
the discussion thank you so much for watching continue to believe and I’ll
watching continue to believe and I’ll
watching continue to believe and I’ll see you soon
”
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