hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer a question
video I’m going to answer a question
video I’m going to answer a question from one of my forum readers who’s
from one of my forum readers who’s
from one of my forum readers who’s asking about backlinking so wrote in
asking about backlinking so wrote in
asking about backlinking so wrote in asking in your opinion what’s your back
asking in your opinion what’s your back
asking in your opinion what’s your back linking packages contain what do you
linking packages contain what do you
linking packages contain what do you think are the most effective strategies
think are the most effective strategies
think are the most effective strategies that can be used in back looking so you
that can be used in back looking so you
that can be used in back looking so you coming a little old school but I don’t
coming a little old school but I don’t
coming a little old school but I don’t believe in buying links I haven’t bought
believe in buying links I haven’t bought
believe in buying links I haven’t bought backlinks is part of my website and I
backlinks is part of my website and I
backlinks is part of my website and I think it can have a negative impact on
think it can have a negative impact on
think it can have a negative impact on the long-term success of your business
the long-term success of your business
the long-term success of your business right if you’re caught by backlinks it
right if you’re caught by backlinks it
right if you’re caught by backlinks it can have a big negative impact on your
can have a big negative impact on your
can have a big negative impact on your rankings in the search engines so you
rankings in the search engines so you
rankings in the search engines so you want to think long term and where your
want to think long term and where your
want to think long term and where your business is going to go you want to
business is going to go you want to
business is going to go you want to avoid vine backlinks but there are a
avoid vine backlinks but there are a
avoid vine backlinks but there are a couple of great ways that you can build
couple of great ways that you can build
couple of great ways that you can build backlinks legitimately that can help you
backlinks legitimately that can help you
backlinks legitimately that can help you with your rankings and I want to share a
with your rankings and I want to share a
with your rankings and I want to share a couple of those with you today so the
couple of those with you today so the
couple of those with you today so the first that I really enjoy is using a
first that I really enjoy is using a
first that I really enjoy is using a press and hopefully you’re an expert in
press and hopefully you’re an expert in
press and hopefully you’re an expert in whatever you’re doing as an entrepreneur
whatever you’re doing as an entrepreneur
whatever you’re doing as an entrepreneur we should be experts in our field and
we should be experts in our field and
we should be experts in our field and whenever the media is covering of story
whenever the media is covering of story
whenever the media is covering of story they’re looking for experts to come and
they’re looking for experts to come and
they’re looking for experts to come and comment on it so you should be that
comment on it so you should be that
comment on it so you should be that expert why not you right you should be
expert why not you right you should be
expert why not you right you should be really good at what you’re what you’re
really good at what you’re what you’re
really good at what you’re what you’re doing so the first step is to build up a
doing so the first step is to build up a
doing so the first step is to build up a media list think of anybody who covers
media list think of anybody who covers
media list think of anybody who covers your industry and start creating
your industry and start creating
your industry and start creating potential stories for them and try not
potential stories for them and try not
potential stories for them and try not to create a press release but actually
to create a press release but actually
to create a press release but actually give them a story idea that can be
give them a story idea that can be
give them a story idea that can be really useful and helpful and when I
really useful and helpful and when I
really useful and helpful and when I first started doing this every week I
first started doing this every week I
first started doing this every week I would send out a new story idea to my
would send out a new story idea to my
would send out a new story idea to my list and almost always got picked up by
list and almost always got picked up by
list and almost always got picked up by at least one media outlet and again
at least one media outlet and again
at least one media outlet and again whenever I’m credited they link to my
whenever I’m credited they link to my
whenever I’m credited they link to my website hopefully so it’s a great way to
website hopefully so it’s a great way to
website hopefully so it’s a great way to build backlinks and the media sites are
build backlinks and the media sites are
build backlinks and the media sites are usually very high authority and can have
usually very high authority and can have
usually very high authority and can have a nice impact on your google rankings so
a nice impact on your google rankings so
a nice impact on your google rankings so that’s one great way to do it the other
that’s one great way to do it the other
that’s one great way to do it the other way that I used more often now is I
way that I used more often now is I
way that I used more often now is I subscribe to service called PR leads and
subscribe to service called PR leads and
subscribe to service called PR leads and this is where reporters will publish
this is where reporters will publish
this is where reporters will publish their stories that they’re looking for
their stories that they’re looking for
their stories that they’re looking for experts on so they haven’t actually
experts on so they haven’t actually
experts on so they haven’t actually created their story yet there’s the
created their story yet there’s the
created their story yet there’s the lists all the topics that they’re going
lists all the topics that they’re going
lists all the topics that they’re going to be right in development that they
to be right in development that they
to be right in development that they need expert commentary for so you could
need expert commentary for so you could
need expert commentary for so you could be that expert
be that expert
be that expert talked about before and as a demo I’m on
talked about before and as a demo I’m on
talked about before and as a demo I’m on my website on how to use it it’s 100
my website on how to use it it’s 100
my website on how to use it it’s 100 bucks a month or ninety nine dollars a
bucks a month or ninety nine dollars a
bucks a month or ninety nine dollars a month but it’s super useful and I found
month but it’s super useful and I found
month but it’s super useful and I found it’s gotten me into the New York Times a
it’s gotten me into the New York Times a
it’s gotten me into the New York Times a couple other big-name media outlets so
couple other big-name media outlets so
couple other big-name media outlets so definitely great way to check out and
definitely great way to check out and
definitely great way to check out and you’re going to be spending money
you’re going to be spending money
you’re going to be spending money instead of buying backlinks this could
instead of buying backlinks this could
instead of buying backlinks this could be a good investment of that money the
be a good investment of that money the
be a good investment of that money the second thing I found really useful in
second thing I found really useful in
second thing I found really useful in terms of building up backlinks is
terms of building up backlinks is
terms of building up backlinks is testimonials so think about all the
testimonials so think about all the
testimonials so think about all the different products and services that you
different products and services that you
different products and services that you use and offer the company at testimonial
use and offer the company at testimonial
use and offer the company at testimonial assume when you really like the service
assume when you really like the service
assume when you really like the service and you want to you know put your name
and you want to you know put your name
and you want to you know put your name on it entrepreneur is always looking for
on it entrepreneur is always looking for
on it entrepreneur is always looking for people to leave testimonials and if you
people to leave testimonials and if you
people to leave testimonials and if you contact the company and say hey I really
contact the company and say hey I really
contact the company and say hey I really like using your product or service I’d
like using your product or service I’d
like using your product or service I’d love to offer a testimonial for you if
love to offer a testimonial for you if
love to offer a testimonial for you if they link to your website and usually
they link to your website and usually
they link to your website and usually when people are showing in testimonials
when people are showing in testimonials
when people are showing in testimonials they’ve put in a pretty prominent place
they’ve put in a pretty prominent place
they’ve put in a pretty prominent place right you don’t want to bury your
right you don’t want to bury your
right you don’t want to bury your testimonials you want to showcase it
testimonials you want to showcase it
testimonials you want to showcase it front and center your happy customers so
front and center your happy customers so
front and center your happy customers so this could be an opportunity for you to
this could be an opportunity for you to
this could be an opportunity for you to potentially you can get on the homepage
potentially you can get on the homepage
potentially you can get on the homepage which can carry a lot more linking power
which can carry a lot more linking power
which can carry a lot more linking power than being buried somewhere on an inside
than being buried somewhere on an inside
than being buried somewhere on an inside page so right to the companies that you
page so right to the companies that you
page so right to the companies that you you know you use their product tell them
you know you use their product tell them
you know you use their product tell them you like to create a testimonial and you
you like to create a testimonial and you
you like to create a testimonial and you can include even a picture or
can include even a picture or
can include even a picture or potentially even a video as long as they
potentially even a video as long as they
potentially even a video as long as they link back to your website as part of the
link back to your website as part of the
link back to your website as part of the credit and you should people are more
credit and you should people are more
credit and you should people are more than happy to do that it’s a great way
than happy to do that it’s a great way
than happy to do that it’s a great way to build up a one way link from
to build up a one way link from
to build up a one way link from established websites the last thing that
established websites the last thing that
established websites the last thing that I find really helpful is building great
I find really helpful is building great
I find really helpful is building great content and you want to build content
content and you want to build content
content and you want to build content that people want to link to so part of
that people want to link to so part of
that people want to link to so part of that is just having really really good
that is just having really really good
that is just having really really good content that people enjoy but you can
content that people enjoy but you can
content that people enjoy but you can also design some content that is made to
also design some content that is made to
also design some content that is made to be shared and made to be linked to so
be shared and made to be linked to so
be shared and made to be linked to so anytime you’re talking about social
anytime you’re talking about social
anytime you’re talking about social media or blogs Facebook Twitter that
media or blogs Facebook Twitter that
media or blogs Facebook Twitter that kind of stuff you’re probably going to
kind of stuff you’re probably going to
kind of stuff you’re probably going to get a lot of links into your site so one
get a lot of links into your site so one
get a lot of links into your site so one of the things that we do is every month
of the things that we do is every month
of the things that we do is every month we’ll create a top 50 list of blogs for
we’ll create a top 50 list of blogs for
we’ll create a top 50 list of blogs for a different area that still deals with
a different area that still deals with
a different area that still deals with entrepreneurship so one month it could
entrepreneurship so one month it could
entrepreneurship so one month it could be top 50 social media blogs next month
be top 50 social media blogs next month
be top 50 social media blogs next month it could be top 50 Human Resources blogs
it could be top 50 Human Resources blogs
it could be top 50 Human Resources blogs still tied to entrepreneurship and then
still tied to entrepreneurship and then
still tied to entrepreneurship and then we’ll let the bloggers who are on the
we’ll let the bloggers who are on the
we’ll let the bloggers who are on the list know about it and we’ll tweet about
list know about it and we’ll tweet about
list know about it and we’ll tweet about it and let all of our fans know about it
it and let all of our fans know about it
it and let all of our fans know about it and what that generates is a lot of
and what that generates is a lot of
and what that generates is a lot of linking in
linking in
linking in get upwards of thousand links coming
get upwards of thousand links coming
get upwards of thousand links coming just to that one post because people
just to that one post because people
just to that one post because people want to share those types of things so
want to share those types of things so
want to share those types of things so anytime you have a top list people love
anytime you have a top list people love
anytime you have a top list people love that kind of stuff and what that does is
that kind of stuff and what that does is
that kind of stuff and what that does is not only help boost that one page but it
not only help boost that one page but it
not only help boost that one page but it helps your entire link profile for your
helps your entire link profile for your
helps your entire link profile for your website and everything else starts to
website and everything else starts to
website and everything else starts to benefit from those links so you built in
benefit from those links so you built in
benefit from those links so you built in as well so having those kind of key
as well so having those kind of key
as well so having those kind of key pieces of content that can build links
pieces of content that can build links
pieces of content that can build links is super helpful as well so hopefully
is super helpful as well so hopefully
is super helpful as well so hopefully that gives you some ideas of what I’ve
that gives you some ideas of what I’ve
that gives you some ideas of what I’ve done that’s been successful you know by
done that’s been successful you know by
done that’s been successful you know by links can be an effective short term
links can be an effective short term
links can be an effective short term strategy I don’t have any success or
strategy I don’t have any success or
strategy I don’t have any success or examples to share with you from my own
examples to share with you from my own
examples to share with you from my own experience but hopefully what I gave is
experience but hopefully what I gave is
experience but hopefully what I gave is useful and helpful if you guys liked the
useful and helpful if you guys liked the
useful and helpful if you guys liked the video please give it a thumbs up and I’d
video please give it a thumbs up and I’d
video please give it a thumbs up and I’d love to hear your thoughts and feedback
love to hear your thoughts and feedback
love to hear your thoughts and feedback especially if you’ve done your own link
especially if you’ve done your own link
especially if you’ve done your own link building strategies leave a comment
building strategies leave a comment
building strategies leave a comment below the video and stay tuned for the
below the video and stay tuned for the
below the video and stay tuned for the next episode
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