[Applause] well it’s good to be with you on a
well it’s good to be with you on a
well it’s good to be with you on a Saturday in my Saturday clothes see
Saturday in my Saturday clothes see
Saturday in my Saturday clothes see monday to friday i we have two pits to
monday to friday i we have two pits to
monday to friday i we have two pits to click that’s the runway but either
click that’s the runway but either
click that’s the runway but either friday i’m a business consultant and I
friday i’m a business consultant and I
friday i’m a business consultant and I where the consulting uniform you know
where the consulting uniform you know
where the consulting uniform you know button-down shirt nice pair of pants the
button-down shirt nice pair of pants the
button-down shirt nice pair of pants the occasional sport coat but everything
occasional sport coat but everything
occasional sport coat but everything changes on Saturdays when my family and
changes on Saturdays when my family and
changes on Saturdays when my family and I rent a commercial kitchen and crank
I rent a commercial kitchen and crank
I rent a commercial kitchen and crank out about 100 loaves of bread for a
out about 100 loaves of bread for a
out about 100 loaves of bread for a growing number of customers in our town
growing number of customers in our town
growing number of customers in our town our customers pre-order their bread
our customers pre-order their bread
our customers pre-order their bread online and pick it up on Saturday
online and pick it up on Saturday
online and pick it up on Saturday afternoons in a gourmet shop in town
afternoons in a gourmet shop in town
afternoons in a gourmet shop in town that kind of makes our business model a
that kind of makes our business model a
that kind of makes our business model a mash-up of your local farmers market CSA
mash-up of your local farmers market CSA
mash-up of your local farmers market CSA where you pick up whatever is fresh from
where you pick up whatever is fresh from
where you pick up whatever is fresh from the farmer’s field each week and Dell
the farmer’s field each week and Dell
the farmer’s field each week and Dell computers where you can you know
computers where you can you know
computers where you can you know pre-order and pre-configure a computer
pre-order and pre-configure a computer
pre-order and pre-configure a computer online in our business I go better
online in our business I go better
online in our business I go better handle the bread dude my wife Gretchen
handle the bread dude my wife Gretchen
handle the bread dude my wife Gretchen she’s the boss obvious reasons our
she’s the boss obvious reasons our
she’s the boss obvious reasons our customers we call them bread fans and
customers we call them bread fans and
customers we call them bread fans and those loaves of bread their bundles of
those loaves of bread their bundles of
those loaves of bread their bundles of joy now nobody gets rich making
joy now nobody gets rich making
joy now nobody gets rich making handcrafted bread in suburban America
handcrafted bread in suburban America
handcrafted bread in suburban America that business model is just flat-out
that business model is just flat-out
that business model is just flat-out busted you’ll never have to worry about
busted you’ll never have to worry about
busted you’ll never have to worry about seeing me on a stage with Bill Gates and
seeing me on a stage with Bill Gates and
seeing me on a stage with Bill Gates and Warren Buffett trying to figure out how
Warren Buffett trying to figure out how
Warren Buffett trying to figure out how I’m gonna give away my billions that’s
I’m gonna give away my billions that’s
I’m gonna give away my billions that’s never gonna happen but I love bread
never gonna happen but I love bread
never gonna happen but I love bread don’t ask me why you like yoga or
don’t ask me why you like yoga or
don’t ask me why you like yoga or football or golf I like bread and
football or golf I like bread and
football or golf I like bread and there’s no one in our town no bakery in
there’s no one in our town no bakery in
there’s no one in our town no bakery in our town who makes the kind of
our town who makes the kind of
our town who makes the kind of handcrafted bread that exposes
handcrafted bread that exposes
handcrafted bread that exposes supermarket bread for the plastic wraps
supermarket bread for the plastic wraps
supermarket bread for the plastic wraps lie that it is
lie that it is
lie that it is so about five years ago I started
so about five years ago I started
so about five years ago I started thinking we got to do this bread thing
thinking we got to do this bread thing
thinking we got to do this bread thing both thinking that love bread and
both thinking that love bread and
both thinking that love bread and because I want to try an entrepreneurial
because I want to try an entrepreneurial
because I want to try an entrepreneurial venture that was both for-profit and for
venture that was both for-profit and for
venture that was both for-profit and for the common good so after wiping up a
the common good so after wiping up a
the common good so after wiping up a website on a weekend we launched our
website on a weekend we launched our
website on a weekend we launched our doughy adventure and we’ve met hundreds
doughy adventure and we’ve met hundreds
doughy adventure and we’ve met hundreds of people in our community that we would
of people in our community that we would
of people in our community that we would never have met without a bread
never have met without a bread
never have met without a bread connection we also get to participate in
connection we also get to participate in
connection we also get to participate in weekly moments of joy that we just love
weekly moments of joy that we just love
weekly moments of joy that we just love like when you shaped bread there is
like when you shaped bread there is
like when you shaped bread there is nothing like a big beautiful hunk of
nothing like a big beautiful hunk of
nothing like a big beautiful hunk of dough and the end the kind of
dough and the end the kind of
dough and the end the kind of choreography of a crew turning 120
choreography of a crew turning 120
choreography of a crew turning 120 pounds of dough into a hundred pounds of
pounds of dough into a hundred pounds of
pounds of dough into a hundred pounds of deliciousness we love shaping bread and
deliciousness we love shaping bread and
deliciousness we love shaping bread and then what happens next see we our
then what happens next see we our
then what happens next see we our customers pre-ordered their bread so we
customers pre-ordered their bread so we
customers pre-ordered their bread so we know before any ingredients hit the bowl
know before any ingredients hit the bowl
know before any ingredients hit the bowl about how many lows we have to make each
about how many lows we have to make each
about how many lows we have to make each week but it’s hard to make exactly a
week but it’s hard to make exactly a
week but it’s hard to make exactly a hundred and two loaves of bread so we
hundred and two loaves of bread so we
hundred and two loaves of bread so we usually throw a couple extra in the bowl
usually throw a couple extra in the bowl
usually throw a couple extra in the bowl when we’re done baking we know exactly
when we’re done baking we know exactly
when we’re done baking we know exactly how many extra we have that’s when we
how many extra we have that’s when we
how many extra we have that’s when we put a message on our Facebook and
put a message on our Facebook and
put a message on our Facebook and Twitter feeds inviting bread fans to
Twitter feeds inviting bread fans to
Twitter feeds inviting bread fans to text my phone if they want to pick up an
text my phone if they want to pick up an
text my phone if they want to pick up an extra and then we wait and then this
extra and then we wait and then this
extra and then we wait and then this happens within minutes usually we sell
happens within minutes usually we sell
happens within minutes usually we sell out but my favorite weekly moment of joy
out but my favorite weekly moment of joy
out but my favorite weekly moment of joy is when our bread fans come and pick up
is when our bread fans come and pick up
is when our bread fans come and pick up their bread in the gourmet shop they
their bread in the gourmet shop they
their bread in the gourmet shop they amble back through the store and we
amble back through the store and we
amble back through the store and we chitchat and they taste the samples of
chitchat and they taste the samples of
chitchat and they taste the samples of the day’s bread and then I give them a
the day’s bread and then I give them a
the day’s bread and then I give them a fresh loaf of bread and a paper bag
fresh loaf of bread and a paper bag
fresh loaf of bread and a paper bag peeking out through with little plastic
peeking out through with little plastic
peeking out through with little plastic window it’s still warm usually and many
window it’s still warm usually and many
window it’s still warm usually and many bread fans do something instinctive they
bread fans do something instinctive they
bread fans do something instinctive they create a little bread it’s why we call
create a little bread it’s why we call
create a little bread it’s why we call them bundles of joy you see we’ve
them bundles of joy you see we’ve
them bundles of joy you see we’ve discovered something which is that while
discovered something which is that while
discovered something which is that while we started this whole thing for the joy
we started this whole thing for the joy
we started this whole thing for the joy of bread our joy has been multiplied by
of bread our joy has been multiplied by
of bread our joy has been multiplied by bringing joy to others and that recipe
bringing joy to others and that recipe
bringing joy to others and that recipe is intoxicating now I’ve always dreamed
is intoxicating now I’ve always dreamed
is intoxicating now I’ve always dreamed about scaling up noonday bread in my
about scaling up noonday bread in my
about scaling up noonday bread in my mind’s eye I can see hundreds of
mind’s eye I can see hundreds of
mind’s eye I can see hundreds of read fans up and down the commuter train
read fans up and down the commuter train
read fans up and down the commuter train line in Chicago picking up their bread
line in Chicago picking up their bread
line in Chicago picking up their bread at kiosks bringing bundles of joy home I
at kiosks bringing bundles of joy home I
at kiosks bringing bundles of joy home I imagine employing hard working people
imagine employing hard working people
imagine employing hard working people who need a leg up and helping them with
who need a leg up and helping them with
who need a leg up and helping them with opportunities for ownership and nobility
opportunities for ownership and nobility
opportunities for ownership and nobility and the work I imagine going to schools
and the work I imagine going to schools
and the work I imagine going to schools and working with students from the age
and working with students from the age
and working with students from the age of 10 through high school helping them
of 10 through high school helping them
of 10 through high school helping them see how everything you learned in school
see how everything you learned in school
see how everything you learned in school math science social studies art
math science social studies art
math science social studies art everything is useful when you want to
everything is useful when you want to
everything is useful when you want to start an entrepreneurial business I
start an entrepreneurial business I
start an entrepreneurial business I imagine from our profits funding micro
imagine from our profits funding micro
imagine from our profits funding micro loans for food entrepreneurs in the
loans for food entrepreneurs in the
loans for food entrepreneurs in the developing world so they can lift their
developing world so they can lift their
developing world so they can lift their families from poverty in my mind’s eye I
families from poverty in my mind’s eye I
families from poverty in my mind’s eye I can see the headlines in the business
can see the headlines in the business
can see the headlines in the business sections of the Chicago papers
sections of the Chicago papers
sections of the Chicago papers describing us as the toms shoes of bread
describing us as the toms shoes of bread
describing us as the toms shoes of bread back when Tom shoots were super cool and
back when Tom shoots were super cool and
back when Tom shoots were super cool and we would be masters of the altruistic
we would be masters of the altruistic
we would be masters of the altruistic world five years later though by Monday
world five years later though by Monday
world five years later though by Monday fire life I’m still not baking bread and
fire life I’m still not baking bread and
fire life I’m still not baking bread and my wife Gretchen she’s not running she’s
my wife Gretchen she’s not running she’s
my wife Gretchen she’s not running she’s not running a preparation she’s a
not running a preparation she’s a
not running a preparation she’s a marriage therapist if we loved red so
marriage therapist if we loved red so
marriage therapist if we loved red so much why don’t we do it full-time the
much why don’t we do it full-time the
much why don’t we do it full-time the answer that turns out lies in the math
answer that turns out lies in the math
answer that turns out lies in the math although maybe not the way you think see
although maybe not the way you think see
although maybe not the way you think see growing up I always thought I I knew
growing up I always thought I I knew
growing up I always thought I I knew because that was kind of taught
because that was kind of taught
because that was kind of taught subliminally what it takes to be happy
subliminally what it takes to be happy
subliminally what it takes to be happy kind of a recipe or if you’re a fancy
kind of a recipe or if you’re a fancy
kind of a recipe or if you’re a fancy shmancy baker a formula that tells you
shmancy baker a formula that tells you
shmancy baker a formula that tells you how things should work it starts when
how things should work it starts when
how things should work it starts when you’re in high school and you pull down
you’re in high school and you pull down
you’re in high school and you pull down great grades maybe add a few extra
great grades maybe add a few extra
great grades maybe add a few extra curricular activities to round out your
curricular activities to round out your
curricular activities to round out your resume and then you apply to the best
resume and then you apply to the best
resume and then you apply to the best school you can and you go to that school
school you can and you go to that school
school you can and you go to that school hopefully a school with a badger as a
hopefully a school with a badger as a
hopefully a school with a badger as a mascot and you in create yourself to
mascot and you in create yourself to
mascot and you in create yourself to some professors they write great
some professors they write great
some professors they write great recommendations to grad school or to a
recommendations to grad school or to a
recommendations to grad school or to a hot company where you go start your
hot company where you go start your
hot company where you go start your career and you climb and you climb and
career and you climb and you climb and
career and you climb and you climb and you climb them pretty soon pretty soon
you climb them pretty soon pretty soon
you climb them pretty soon pretty soon you can move out of that apartment to
you can move out of that apartment to
you can move out of that apartment to the starter house to the mid-size house
the starter house to the mid-size house
the starter house to the mid-size house to the house where your taxes are more
to the house where your taxes are more
to the house where your taxes are more than your parents would ever have
than your parents would ever have
than your parents would ever have thought about paying
thought about paying
thought about paying mortgage and if you’re really lucky
mortgage and if you’re really lucky
mortgage and if you’re really lucky you’re in the c-suite you’ve hit the top
you’re in the c-suite you’ve hit the top
you’re in the c-suite you’ve hit the top you’re a partner in a firm you’re a
you’re a partner in a firm you’re a
you’re a partner in a firm you’re a tenured professor to prestigious
tenured professor to prestigious
tenured professor to prestigious university you’ve arrived this is the
university you’ve arrived this is the
university you’ve arrived this is the formula I think I was taught and
formula I think I was taught and
formula I think I was taught and summarized it looks something like this
summarized it looks something like this
summarized it looks something like this success plus being a decent person is
success plus being a decent person is
success plus being a decent person is happiness in my consulting work i
happiness in my consulting work i
happiness in my consulting work i actually have spent the last 25 years a
actually have spent the last 25 years a
actually have spent the last 25 years a lot of time in these rooms the c-suite
lot of time in these rooms the c-suite
lot of time in these rooms the c-suite and i’ve been struck i mean i actually
and i’ve been struck i mean i actually
and i’ve been struck i mean i actually thought that decent people at the top
thought that decent people at the top
thought that decent people at the top especially decent people from happy
especially decent people from happy
especially decent people from happy places like Wisconsin or Minnesota would
places like Wisconsin or Minnesota would
places like Wisconsin or Minnesota would not just be happy they’d be deliriously
not just be happy they’d be deliriously
not just be happy they’d be deliriously happy I thought the c-suite would be
happy I thought the c-suite would be
happy I thought the c-suite would be exploding with contentment and joy as it
exploding with contentment and joy as it
exploding with contentment and joy as it turns out not so much I’ve been struck
turns out not so much I’ve been struck
turns out not so much I’ve been struck over 25 years by how many of my clients
over 25 years by how many of my clients
over 25 years by how many of my clients are not just unhappy they’re profoundly
are not just unhappy they’re profoundly
are not just unhappy they’re profoundly unhappy and you kind of think to
unhappy and you kind of think to
unhappy and you kind of think to yourself how can that be when you get to
yourself how can that be when you get to
yourself how can that be when you get to that spot you know you’re smart you’re
that spot you know you’re smart you’re
that spot you know you’re smart you’re successful you should be happy but in
successful you should be happy but in
successful you should be happy but in reality for many of them the misery has
reality for many of them the misery has
reality for many of them the misery has just begun and they look around they go
just begun and they look around they go
just begun and they look around they go huh yeah I’m smart and my colleagues are
huh yeah I’m smart and my colleagues are
huh yeah I’m smart and my colleagues are smart but even the smart ones maybe
smart but even the smart ones maybe
smart but even the smart ones maybe especially the smart ones are not just
especially the smart ones are not just
especially the smart ones are not just unhappy but they’re scared and fear
unhappy but they’re scared and fear
unhappy but they’re scared and fear makes smart people stupid and worse yet
makes smart people stupid and worse yet
makes smart people stupid and worse yet fear makes decent people mean so you
fear makes decent people mean so you
fear makes decent people mean so you think well what could possibly make
think well what could possibly make
think well what could possibly make somebody who ascends to a very high
somebody who ascends to a very high
somebody who ascends to a very high altitude be at all nervous maybe that
altitude be at all nervous maybe that
altitude be at all nervous maybe that you know what this means this means we
you know what this means this means we
you know what this means this means we have to think differently about what it
have to think differently about what it
have to think differently about what it is to be happy at work we have to
is to be happy at work we have to
is to be happy at work we have to reexamine the math
reexamine the math
reexamine the math I was lucky I grew up in the shadow of
I was lucky I grew up in the shadow of
I was lucky I grew up in the shadow of somebody who knew older and deeper math
somebody who knew older and deeper math
somebody who knew older and deeper math my dad taught me a different way of
my dad taught me a different way of
my dad taught me a different way of looking at things he got the math right
looking at things he got the math right
looking at things he got the math right my dad’s story is actually an American
my dad’s story is actually an American
my dad’s story is actually an American Dream story he was born into abject
Dream story he was born into abject
Dream story he was born into abject poverty the youngest of 10 children in
poverty the youngest of 10 children in
poverty the youngest of 10 children in the 1930s he’s in a snappy set of
the 1930s he’s in a snappy set of
the 1930s he’s in a snappy set of clothes here but I just need to tell you
clothes here but I just need to tell you
clothes here but I just need to tell you that I know for a fact he figured out at
that I know for a fact he figured out at
that I know for a fact he figured out at the age of six that his family was too
the age of six that his family was too
the age of six that his family was too poor to buy him clothes and he probably
poor to buy him clothes and he probably
poor to buy him clothes and he probably bought this set of clothes and every set
bought this set of clothes and every set
bought this set of clothes and every set of clothes the rest of his life he went
of clothes the rest of his life he went
of clothes the rest of his life he went on to become a doctor and could have
on to become a doctor and could have
on to become a doctor and could have done many visible things with his
done many visible things with his
done many visible things with his medical career but instead he decided to
medical career but instead he decided to
medical career but instead he decided to serve the unseen and marginalized so he
serve the unseen and marginalized so he
serve the unseen and marginalized so he started clinics for rural African
started clinics for rural African
started clinics for rural African Americans in the segregated south in the
Americans in the segregated south in the
Americans in the segregated south in the 1950s he ran medical facilities for the
1950s he ran medical facilities for the
1950s he ran medical facilities for the mentally handicapped in New York and
mentally handicapped in New York and
mentally handicapped in New York and toward the end of his career he started
toward the end of his career he started
toward the end of his career he started a teaching practice for young doctors
a teaching practice for young doctors
a teaching practice for young doctors who were trying to learn to work with
who were trying to learn to work with
who were trying to learn to work with the elderly and other unseen population
the elderly and other unseen population
the elderly and other unseen population in our world in nursing homes none of
in our world in nursing homes none of
in our world in nursing homes none of these populations were sexy or wealthy
these populations were sexy or wealthy
these populations were sexy or wealthy or powerful which is exactly why my dad
or powerful which is exactly why my dad
or powerful which is exactly why my dad wanted to serve him he knew there was a
wanted to serve him he knew there was a
wanted to serve him he knew there was a different way of getting the good life
different way of getting the good life
different way of getting the good life he got the math right he never exactly
he got the math right he never exactly
he got the math right he never exactly said it this way but this is the
said it this way but this is the
said it this way but this is the equation I think my dad lived by being
equation I think my dad lived by being
equation I think my dad lived by being who you’re created to be plus
who you’re created to be plus
who you’re created to be plus contentment equals success now notice to
contentment equals success now notice to
contentment equals success now notice to make that math work we flipped a few
make that math work we flipped a few
make that math work we flipped a few things around from the one that I
things around from the one that I
things around from the one that I learned as a kid we’ve said that instead
learned as a kid we’ve said that instead
learned as a kid we’ve said that instead of success being a necessary ingredient
of success being a necessary ingredient
of success being a necessary ingredient for a happy good life it’s something
for a happy good life it’s something
for a happy good life it’s something that’s much more organic and comes from
that’s much more organic and comes from
that’s much more organic and comes from something that’s true to who we are who
something that’s true to who we are who
something that’s true to who we are who were created to be and I don’t know
were created to be and I don’t know
were created to be and I don’t know about you you may be may have been
about you you may be may have been
about you you may be may have been created to be the next Lady Gaga or the
created to be the next Lady Gaga or the
created to be the next Lady Gaga or the next Mark Zuckerberg of Barack Obama I
next Mark Zuckerberg of Barack Obama I
next Mark Zuckerberg of Barack Obama I kind of doubt it I wasn’t
kind of doubt it I wasn’t
kind of doubt it I wasn’t but whoever you’re created to be the
but whoever you’re created to be the
but whoever you’re created to be the third part of this equation is you’re
third part of this equation is you’re
third part of this equation is you’re going to have to work super hard to be
going to have to work super hard to be
going to have to work super hard to be contented because our world has made
contented because our world has made
contented because our world has made discontent a virtue most of us spend our
discontent a virtue most of us spend our
discontent a virtue most of us spend our lives even when we have a super good
lives even when we have a super good
lives even when we have a super good which most of us in this room really do
which most of us in this room really do
which most of us in this room really do looking over our shoulders and thinking
looking over our shoulders and thinking
looking over our shoulders and thinking could it be even better not my dad my
could it be even better not my dad my
could it be even better not my dad my dad knew that the key to contentment was
dad knew that the key to contentment was
dad knew that the key to contentment was living who he was who he was created to
living who he was who he was created to
living who he was who he was created to be and I was probably taught that and
be and I was probably taught that and
be and I was probably taught that and subliminally picked that up as a kid but
subliminally picked that up as a kid but
subliminally picked that up as a kid but it’s easy for me to forget and I needed
it’s easy for me to forget and I needed
it’s easy for me to forget and I needed to be reminded of things easily lost
to be reminded of things easily lost
to be reminded of things easily lost things easily forgotten maybe you do too
things easily forgotten maybe you do too
things easily forgotten maybe you do too which makes me I want to ask you are you
which makes me I want to ask you are you
which makes me I want to ask you are you getting the math right now this brings
getting the math right now this brings
getting the math right now this brings you back to bread if you know me well
you back to bread if you know me well
you back to bread if you know me well enough you’ll find out that everything
enough you’ll find out that everything
enough you’ll find out that everything bings ring comes back to bread if you
bings ring comes back to bread if you
bings ring comes back to bread if you hang around long enough about a year ago
hang around long enough about a year ago
hang around long enough about a year ago Gretchen and I thought maybe we should
Gretchen and I thought maybe we should
Gretchen and I thought maybe we should think about scaling this thing up let’s
think about scaling this thing up let’s
think about scaling this thing up let’s go big with the bread thing so we ran
go big with the bread thing so we ran
go big with the bread thing so we ran the numbers the way you should run the
the numbers the way you should run the
the numbers the way you should run the numbers and of course there was a usual
numbers and of course there was a usual
numbers and of course there was a usual panic of ovens and mixers and staff and
panic of ovens and mixers and staff and
panic of ovens and mixers and staff and how much money that costs but there were
how much money that costs but there were
how much money that costs but there were some uncomfortable truths that we had to
some uncomfortable truths that we had to
some uncomfortable truths that we had to face that went beyond just financial
face that went beyond just financial
face that went beyond just financial numbers they went to deeper math you see
numbers they went to deeper math you see
numbers they went to deeper math you see we have two sons 19 and 15 which means
we have two sons 19 and 15 which means
we have two sons 19 and 15 which means that our tuition in our family unit our
that our tuition in our family unit our
that our tuition in our family unit our tuition life is going to look something
tuition life is going to look something
tuition life is going to look something like this over the next seven years just
like this over the next seven years just
like this over the next seven years just say it’s going to be ugly what’s the
say it’s going to be ugly what’s the
say it’s going to be ugly what’s the final number who the heck knows but it’s
final number who the heck knows but it’s
final number who the heck knows but it’s going to be ugly and we realized that
going to be ugly and we realized that
going to be ugly and we realized that yes we could quit our bread venture and
yes we could quit our bread venture and
yes we could quit our bread venture and pour ourselves full-time into mean quit
pour ourselves full-time into mean quit
pour ourselves full-time into mean quit our normal jobs and pull ourselves
our normal jobs and pull ourselves
our normal jobs and pull ourselves full-time into the bread venture and
full-time into the bread venture and
full-time into the bread venture and tell our kids work it out but we were
tell our kids work it out but we were
tell our kids work it out but we were parents long before we were in the bread
parents long before we were in the bread
parents long before we were in the bread and we want to help launch our kids so
and we want to help launch our kids so
and we want to help launch our kids so we realized one of us at least was going
we realized one of us at least was going
we realized one of us at least was going to have to stay doing our normal
to have to stay doing our normal
to have to stay doing our normal rear to help fund tuition level income
rear to help fund tuition level income
rear to help fund tuition level income now here’s some simple math as important
now here’s some simple math as important
now here’s some simple math as important and meaningful as Gretchen’s therapy
and meaningful as Gretchen’s therapy
and meaningful as Gretchen’s therapy work is it takes a lot of unhappy
work is it takes a lot of unhappy
work is it takes a lot of unhappy couples at $125 an hour to fund tuition
couples at $125 an hour to fund tuition
couples at $125 an hour to fund tuition level income whereas in my consulting
level income whereas in my consulting
level income whereas in my consulting work I can do that with a reasonable
work I can do that with a reasonable
work I can do that with a reasonable amount of effort in time so we started
amount of effort in time so we started
amount of effort in time so we started thinking to make this happen we’re going
thinking to make this happen we’re going
thinking to make this happen we’re going to have to redirect most if not all of
to have to redirect most if not all of
to have to redirect most if not all of Gretchen’s time from therapy into
Gretchen’s time from therapy into
Gretchen’s time from therapy into running a retail bread operation now she
running a retail bread operation now she
running a retail bread operation now she likes bread but I’m not sure it’s her
likes bread but I’m not sure it’s her
likes bread but I’m not sure it’s her life calling so we had one of those
life calling so we had one of those
life calling so we had one of those moments of irony where we thought this
moments of irony where we thought this
moments of irony where we thought this venture that originally was all about
venture that originally was all about
venture that originally was all about helping us get the math right could go
helping us get the math right could go
helping us get the math right could go horribly wrong in the attempt to make
horribly wrong in the attempt to make
horribly wrong in the attempt to make our business successful through some
our business successful through some
our business successful through some arbitrary financial measure and more the
arbitrary financial measure and more the
arbitrary financial measure and more the point to feed my ego we might nudge
point to feed my ego we might nudge
point to feed my ego we might nudge Gretchen away from the work that she’s
Gretchen away from the work that she’s
Gretchen away from the work that she’s called to do that she was created dude
called to do that she was created dude
called to do that she was created dude towards something she she couldn’t do
towards something she she couldn’t do
towards something she she couldn’t do but she wasn’t created to be once we saw
but she wasn’t created to be once we saw
but she wasn’t created to be once we saw that and we knew the math the decision
that and we knew the math the decision
that and we knew the math the decision was simple we would keep our bread
was simple we would keep our bread
was simple we would keep our bread operation our quirky little venture as a
operation our quirky little venture as a
operation our quirky little venture as a weekend only business with modest
weekend only business with modest
weekend only business with modest profits and plenty of joy now I say it
profits and plenty of joy now I say it
profits and plenty of joy now I say it was simple don’t think for a second it
was simple don’t think for a second it
was simple don’t think for a second it with easy equation one dreams drop die
with easy equation one dreams drop die
with easy equation one dreams drop die hard especially when they’re built on
hard especially when they’re built on
hard especially when they’re built on lies that we sometimes accept this truth
lies that we sometimes accept this truth
lies that we sometimes accept this truth let me give you a couple one of my
let me give you a couple one of my
let me give you a couple one of my favorites is do what you love and the
favorites is do what you love and the
favorites is do what you love and the money will follow wish if it were true
money will follow wish if it were true
money will follow wish if it were true would mean I could make a full time
would mean I could make a full time
would mean I could make a full time living eating pizza and watching soccer
living eating pizza and watching soccer
living eating pizza and watching soccer which if any of you want to offer me the
which if any of you want to offer me the
which if any of you want to offer me the job I’m in right now second lie that I
job I’m in right now second lie that I
job I’m in right now second lie that I love is that work shouldn’t just be work
love is that work shouldn’t just be work
love is that work shouldn’t just be work or a career it should be here every
or a career it should be here every
or a career it should be here every thing like some kind of soul me like
thing like some kind of soul me like
thing like some kind of soul me like work is your lover in a romance novel
work is your lover in a romance novel
work is your lover in a romance novel about work sometimes work is just work
about work sometimes work is just work
about work sometimes work is just work well when I alluded to earlier which is
well when I alluded to earlier which is
well when I alluded to earlier which is that contentment is for losers that
that contentment is for losers that
that contentment is for losers that somehow if you’re contented you’re a
somehow if you’re contented you’re a
somehow if you’re contented you’re a slacker you just don’t have the guts to
slacker you just don’t have the guts to
slacker you just don’t have the guts to do something big don’t get me wrong
do something big don’t get me wrong
do something big don’t get me wrong there are plenty of things that we
there are plenty of things that we
there are plenty of things that we should be discontented about in our
should be discontented about in our
should be discontented about in our world but whether or not I get the
world but whether or not I get the
world but whether or not I get the corner office or I have the most
corner office or I have the most
corner office or I have the most followers on Twitter shouldn’t be one of
followers on Twitter shouldn’t be one of
followers on Twitter shouldn’t be one of them so maybe maybe you’re facing a
them so maybe maybe you’re facing a
them so maybe maybe you’re facing a turning point right now and I just want
turning point right now and I just want
turning point right now and I just want to ask you a question as you think about
to ask you a question as you think about
to ask you a question as you think about the turning point you might be facing
the turning point you might be facing
the turning point you might be facing are you really looking at what you’re
are you really looking at what you’re
are you really looking at what you’re created to be or as you make your
created to be or as you make your
created to be or as you make your decision about that turning point are
decision about that turning point are
decision about that turning point are you chasing some arbitrary level of
you chasing some arbitrary level of
you chasing some arbitrary level of success are you making a decision based
success are you making a decision based
success are you making a decision based on where you can contribute from your
on where you can contribute from your
on where you can contribute from your best of the world or is it really that
best of the world or is it really that
best of the world or is it really that you’re just not very happy with your
you’re just not very happy with your
you’re just not very happy with your current circumstances or maybe you’re
current circumstances or maybe you’re
current circumstances or maybe you’re just cruising along in everyday life
just cruising along in everyday life
just cruising along in everyday life that’s a great time to Liddy Quay shun
that’s a great time to Liddy Quay shun
that’s a great time to Liddy Quay shun to an equation to person holds her life
to an equation to person holds her life
to an equation to person holds her life very carefully she knows she knows that
very carefully she knows she knows that
very carefully she knows she knows that even if her impact isn’t very visible
even if her impact isn’t very visible
even if her impact isn’t very visible that like yeast in a batch of dough that
that like yeast in a batch of dough that
that like yeast in a batch of dough that transforms it from a sticky messy goo
transforms it from a sticky messy goo
transforms it from a sticky messy goo into a beautiful creation that crazed
into a beautiful creation that crazed
into a beautiful creation that crazed benefit for everyone and everything
benefit for everyone and everything
benefit for everyone and everything around it her life can be that way too
around it her life can be that way too
around it her life can be that way too she knows in the words of a wise author
she knows in the words of a wise author
she knows in the words of a wise author how to put her good where it will do the
how to put her good where it will do the
how to put her good where it will do the most good so treating the lies that you
most good so treating the lies that you
most good so treating the lies that you have to get more be more be more visible
have to get more be more be more visible
have to get more be more be more visible to have a good life abandon your envy of
to have a good life abandon your envy of
to have a good life abandon your envy of your so-called friend and their recent
your so-called friend and their recent
your so-called friend and their recent award or their upcoming trip to the
award or their upcoming trip to the
award or their upcoming trip to the Caribbean trade all that in for the
Caribbean trade all that in for the
Caribbean trade all that in for the truth that wealth and fame and power are
truth that wealth and fame and power are
truth that wealth and fame and power are nice but are not ultimately what defines
nice but are not ultimately what defines
nice but are not ultimately what defines a good life do it now especially if
a good life do it now especially if
a good life do it now especially if you’re not facing a crossroads because
you’re not facing a crossroads because
you’re not facing a crossroads because when that happens how well you’ve
when that happens how well you’ve
when that happens how well you’ve learned the math how deeply it’s in your
learned the math how deeply it’s in your
learned the math how deeply it’s in your person will make up a difference and in
person will make up a difference and in
person will make up a difference and in the end it’s all about getting the math
the end it’s all about getting the math
the end it’s all about getting the math right thank you
right thank you
right thank you [Applause]
”
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