hello everyone welcome to another Google+ Hangout it’s great to have
Google+ Hangout it’s great to have
Google+ Hangout it’s great to have everyone back on I’m really excited to
everyone back on I’m really excited to
everyone back on I’m really excited to have with me today refill is on ski who
have with me today refill is on ski who
have with me today refill is on ski who is a die-hard entrepreneur advocate uh
is a die-hard entrepreneur advocate uh
is a die-hard entrepreneur advocate uh you know you may know her from all of
you know you may know her from all of
you know you may know her from all of her track record experience at
her track record experience at
her track record experience at Entrepreneur Magazine being the head
Entrepreneur Magazine being the head
Entrepreneur Magazine being the head honcho over there and then leaving and
honcho over there and then leaving and
honcho over there and then leaving and doing her own thing and speaking and
doing her own thing and speaking and
doing her own thing and speaking and tweeting and facebooking and youtubing
tweeting and facebooking and youtubing
tweeting and facebooking and youtubing and just showing lots of love to a
and just showing lots of love to a
and just showing lots of love to a street art community and welcome aboard
street art community and welcome aboard
street art community and welcome aboard well thanks Evan it’s really great to be
well thanks Evan it’s really great to be
well thanks Evan it’s really great to be here with you yeah I said when we first
here with you yeah I said when we first
here with you yeah I said when we first got to love that blue background is so
got to love that blue background is so
got to love that blue background is so bright and energetic and warm and I’m
bright and energetic and warm and I’m
bright and energetic and warm and I’m ready I feel happy and excited just
ready I feel happy and excited just
ready I feel happy and excited just looking at your smile and the blue
looking at your smile and the blue
looking at your smile and the blue background I’m a big believer if you
background I’m a big believer if you
background I’m a big believer if you know people say you to have your office
know people say you to have your office
know people say you to have your office and muted colors I think that’s just
and muted colors I think that’s just
and muted colors I think that’s just bunk I think you need to have your
bunk I think you need to have your
bunk I think you need to have your office look whatever you like it to me
office look whatever you like it to me
office look whatever you like it to me if you like you two colors good for you
if you like you two colors good for you
if you like you two colors good for you I hate them there is no beige in my in
I hate them there is no beige in my in
I hate them there is no beige in my in my home or office anywhere what you know
my home or office anywhere what you know
my home or office anywhere what you know I I have black on my wall here but I’ve
I I have black on my wall here but I’ve
I I have black on my wall here but I’ve got a green shirt on so bringing some
got a green shirt on so bringing some
got a green shirt on so bringing some light there yeah now we are both
light there yeah now we are both
light there yeah now we are both speaking at this age summit that’s
speaking at this age summit that’s
speaking at this age summit that’s coming up in New Orleans is july 27 to
coming up in New Orleans is july 27 to
coming up in New Orleans is july 27 to 30th and I’m talking about haters and
30th and I’m talking about haters and
30th and I’m talking about haters and dealing with haters on social media and
dealing with haters on social media and
dealing with haters on social media and how to handle it and I thought of have
how to handle it and I thought of have
how to handle it and I thought of have you want to talk about what you’re going
you want to talk about what you’re going
you want to talk about what you’re going to be talking about and then maybe
to be talking about and then maybe
to be talking about and then maybe pinging with a few questions and get a
pinging with a few questions and get a
pinging with a few questions and get a sneak peek on we’re going to be talking
sneak peek on we’re going to be talking
sneak peek on we’re going to be talking about so can you give us an overview of
about so can you give us an overview of
about so can you give us an overview of what your session is yeah so my my main
what your session is yeah so my my main
what your session is yeah so my my main session is all about mobile about making
session is all about mobile about making
session is all about mobile about making sure your websites mobile about
sure your websites mobile about
sure your websites mobile about marketing moberly about sort of a whole
marketing moberly about sort of a whole
marketing moberly about sort of a whole mobile revolution that we’re underway
mobile revolution that we’re underway
mobile revolution that we’re underway right now and that I think too many
right now and that I think too many
right now and that I think too many small business owners are ignoring at
small business owners are ignoring at
small business owners are ignoring at their own peril God so what one of the
their own peril God so what one of the
their own peril God so what one of the what are some highlights take away is
what are some highlights take away is
what are some highlights take away is that I can get from that so one of the
that I can get from that so one of the
that I can get from that so one of the things that I think entrepreneurs we
things that I think entrepreneurs we
things that I think entrepreneurs we like to think of ourselves as we’re kind
like to think of ourselves as we’re kind
like to think of ourselves as we’re kind of cutting edge we’re on we’re on the
of cutting edge we’re on we’re on the
of cutting edge we’re on we’re on the forefront of everything and I think here
forefront of everything and I think here
forefront of everything and I think here in the in the mobile revolution
in the in the mobile revolution
in the in the mobile revolution entrepreneurs have actually taken the
entrepreneurs have actually taken the
entrepreneurs have actually taken the back
back
back I think that consumers have adopted
I think that consumers have adopted
I think that consumers have adopted mobile technology at far faster rate
mobile technology at far faster rate
mobile technology at far faster rate than anybody thought I don’t mean
than anybody thought I don’t mean
than anybody thought I don’t mean talking on their phone or you know
talking on their phone or you know
talking on their phone or you know fooling around on a tablet but I mean
fooling around on a tablet but I mean
fooling around on a tablet but I mean actually using mobile to search for
actually using mobile to search for
actually using mobile to search for things to shop for things to do
things to shop for things to do
things to shop for things to do basically everything they used to rely
basically everything they used to rely
basically everything they used to rely on their desktops and laptops to do and
on their desktops and laptops to do and
on their desktops and laptops to do and the numbers are astounding there were
the numbers are astounding there were
the numbers are astounding there were just some numbers released by bia/kelsey
just some numbers released by bia/kelsey
just some numbers released by bia/kelsey which is a market research group that
which is a market research group that
which is a market research group that showed that this year alone the amount
showed that this year alone the amount
showed that this year alone the amount of local searches so if you are a local
of local searches so if you are a local
of local searches so if you are a local business owner if you have a restaurant
business owner if you have a restaurant
business owner if you have a restaurant or a store or something locally we’re
or a store or something locally we’re
or a store or something locally we’re not even talking online business here
not even talking online business here
not even talking online business here local business searches this year will
local business searches this year will
local business searches this year will hit 82 billion which is up 23% and
hit 82 billion which is up 23% and
hit 82 billion which is up 23% and searches from desktops and laptops are
searches from desktops and laptops are
searches from desktops and laptops are going to be 65 billion which is slightly
going to be 65 billion which is slightly
going to be 65 billion which is slightly down from last year and then when you
down from last year and then when you
down from last year and then when you project out to 2019 mobile searches hits
project out to 2019 mobile searches hits
project out to 2019 mobile searches hits a hundred and forty two billion at
a hundred and forty two billion at
a hundred and forty two billion at desktop searches goes down to 62 Wow and
desktop searches goes down to 62 Wow and
desktop searches goes down to 62 Wow and that’s funny image that twenty-three
that’s funny image that twenty-three
that’s funny image that twenty-three percent growth is that year over year
percent growth is that year over year
percent growth is that year over year yes that’s from 2014 to 2015 Wow yes you
yes that’s from 2014 to 2015 Wow yes you
yes that’s from 2014 to 2015 Wow yes you know a lot of people are gonna be left
know a lot of people are gonna be left
know a lot of people are gonna be left in the dust if they don’t accept well
in the dust if they don’t accept well
in the dust if they don’t accept well you already are if you’re if people
you already are if you’re if people
you already are if you’re if people aren’t aware so in April end of April
aren’t aware so in April end of April
aren’t aware so in April end of April Google which is the Big Daddy in all of
Google which is the Big Daddy in all of
Google which is the Big Daddy in all of the search engines right so Google
the search engines right so Google
the search engines right so Google needed changed her the algorithm on on
needed changed her the algorithm on on
needed changed her the algorithm on on mobile searches so if your website is
mobile searches so if your website is
mobile searches so if your website is not mobile optimized if it’s not mobile
not mobile optimized if it’s not mobile
not mobile optimized if it’s not mobile friendly if it’s not going to show up
friendly if it’s not going to show up
friendly if it’s not going to show up nicely on somebody’s phone or tablet if
nicely on somebody’s phone or tablet if
nicely on somebody’s phone or tablet if somebody searches from a phone or tablet
somebody searches from a phone or tablet
somebody searches from a phone or tablet your rankings and local in mobile search
your rankings and local in mobile search
your rankings and local in mobile search will actually organically be lessened
will actually organically be lessened
will actually organically be lessened you are going to get penalized by Google
you are going to get penalized by Google
you are going to get penalized by Google for having that and I think it’s just a
for having that and I think it’s just a
for having that and I think it’s just a matter of time before they apply that to
matter of time before they apply that to
matter of time before they apply that to all the search rankings so you’re gonna
all the search rankings so you’re gonna
all the search rankings so you’re gonna you’re going to lose organic search
you’re going to lose organic search
you’re going to lose organic search rankings if you’re not doing it and
rankings if you’re not doing it and
rankings if you’re not doing it and worse than that really you’re going to
worse than that really you’re going to
worse than that really you’re going to lose customers there’s a survey from
lose customers there’s a survey from
lose customers there’s a survey from laughs
laughs
laughs here that says something like thirty
here that says something like thirty
here that says something like thirty three percent of consumers if they go to
three percent of consumers if they go to
three percent of consumers if they go to a website via their phone or or tablet
a website via their phone or or tablet
a website via their phone or or tablet and it’s not moberly optimized thirty
and it’s not moberly optimized thirty
and it’s not moberly optimized thirty percent something like thirty five
percent something like thirty five
percent something like thirty five percent go to a competitor’s site and
percent go to a competitor’s site and
percent go to a competitor’s site and thirty percent never come back to your
thirty percent never come back to your
thirty percent never come back to your site ever wow so so perf you know
site ever wow so so perf you know
site ever wow so so perf you know entrepreneurs who have a local business
entrepreneurs who have a local business
entrepreneurs who have a local business they have a dance school or a restaurant
they have a dance school or a restaurant
they have a dance school or a restaurant or something like that what are what are
or something like that what are what are
or something like that what are what are their first steps what do they have to
their first steps what do they have to
their first steps what do they have to do to get ready for this and they’re
do to get ready for this and they’re
do to get ready for this and they’re already missing out on their customers
already missing out on their customers
already missing out on their customers yeah so the first thing you do is is go
yeah so the first thing you do is is go
yeah so the first thing you do is is go to google and search because they have a
to google and search because they have a
to google and search because they have a that if you you can put your website in
that if you you can put your website in
that if you you can put your website in there and see if you’re okay you can
there and see if you’re okay you can
there and see if you’re okay you can just put it in there and it’ll it’s free
just put it in there and it’ll it’s free
just put it in there and it’ll it’s free and it comes back and says hey you’re
and it comes back and says hey you’re
and it comes back and says hey you’re fine continue if if it doesn’t then you
fine continue if if it doesn’t then you
fine continue if if it doesn’t then you need to get a web design and it’s not
need to get a web design and it’s not
need to get a web design and it’s not expensive i think a lot of entrepreneurs
expensive i think a lot of entrepreneurs
expensive i think a lot of entrepreneurs who put this off because they think it’s
who put this off because they think it’s
who put this off because they think it’s expensive it’s not expensive to switch
expensive it’s not expensive to switch
expensive it’s not expensive to switch the easiest thing to do is to design
the easiest thing to do is to design
the easiest thing to do is to design your your site in something called
your your site in something called
your your site in something called responsive design which means simply
responsive design which means simply
responsive design which means simply that whatever size phone or tablet a
that whatever size phone or tablet a
that whatever size phone or tablet a consumer cause your site up on it
consumer cause your site up on it
consumer cause your site up on it responds to that size so you don’t have
responds to that size so you don’t have
responds to that size so you don’t have to do one for apple six pluses and 14
to do one for apple six pluses and 14
to do one for apple six pluses and 14 for iphone 4s or samsung sixes or iPads
for iphone 4s or samsung sixes or iPads
for iphone 4s or samsung sixes or iPads or anything it doesn’t matter so that’s
or anything it doesn’t matter so that’s
or anything it doesn’t matter so that’s the easiest way to get it done if again
the easiest way to get it done if again
the easiest way to get it done if again your web host can do it a web designer
your web host can do it a web designer
your web host can do it a web designer can do it and it doesn’t cost a lot of
can do it and it doesn’t cost a lot of
can do it and it doesn’t cost a lot of money at all that’s the big fear right
money at all that’s the big fear right
money at all that’s the big fear right let’s just appear the unknown to figure
let’s just appear the unknown to figure
let’s just appear the unknown to figure the cost and i just want to do things
the cost and i just want to do things
the cost and i just want to do things the way I’m doing it now right exactly
the way I’m doing it now right exactly
the way I’m doing it now right exactly and I also think there’s some confusion
and I also think there’s some confusion
and I also think there’s some confusion out there I think a lot of business
out there I think a lot of business
out there I think a lot of business owners think when they’re told you need
owners think when they’re told you need
owners think when they’re told you need to have a mobile site they think they
to have a mobile site they think they
to have a mobile site they think they need to create a mobile app which can be
need to create a mobile app which can be
need to create a mobile app which can be expensive I mean now you’re talking
expensive I mean now you’re talking
expensive I mean now you’re talking about developers and apps and getting it
about developers and apps and getting it
about developers and apps and getting it approved by you know the the Google
approved by you know the the Google
approved by you know the the Google store and the apple store and all that
store and the apple store and all that
store and the apple store and all that other stuff we’re not talking a nap
other stuff we’re not talking a nap
other stuff we’re not talking a nap we’re talking just your regular web site
we’re talking just your regular web site
we’re talking just your regular web site being mobile friendly which means that
being mobile friendly which means that
being mobile friendly which means that it
it
it good on a phone think about your own
good on a phone think about your own
good on a phone think about your own experiences thinking about trying to go
experiences thinking about trying to go
experiences thinking about trying to go to a website on a phone where you have
to a website on a phone where you have
to a website on a phone where you have to type step in and the keys are so
to type step in and the keys are so
to type step in and the keys are so small instead of drop-down boxes and
small instead of drop-down boxes and
small instead of drop-down boxes and buttons that’s a big key to responsive
buttons that’s a big key to responsive
buttons that’s a big key to responsive design got it and there are some people
design got it and there are some people
design got it and there are some people who will say that the content that you
who will say that the content that you
who will say that the content that you serve on mobile should be different than
serve on mobile should be different than
serve on mobile should be different than on your website maybe more pared down or
on your website maybe more pared down or
on your website maybe more pared down or if it’s a local business somebody
if it’s a local business somebody
if it’s a local business somebody searching who’s close to you might be
searching who’s close to you might be
searching who’s close to you might be looking for the address and how to get
looking for the address and how to get
looking for the address and how to get close to it where somebody online they
close to it where somebody online they
close to it where somebody online they don’t care as much about that from like
don’t care as much about that from like
don’t care as much about that from like a desktop or a laptop what what are your
a desktop or a laptop what what are your
a desktop or a laptop what what are your thoughts on that absolutely people
thoughts on that absolutely people
thoughts on that absolutely people searching are looking for maps to how to
searching are looking for maps to how to
searching are looking for maps to how to get to your place and address a phone
get to your place and address a phone
get to your place and address a phone number in case they’re they want to know
number in case they’re they want to know
number in case they’re they want to know what cross street it’s at if your
what cross street it’s at if your
what cross street it’s at if your restaurant you need to have a menu no
restaurant you need to have a menu no
restaurant you need to have a menu no matter what business you are yet to have
matter what business you are yet to have
matter what business you are yet to have your hours and if you’re open on or
your hours and if you’re open on or
your hours and if you’re open on or close on certain dates that are not
close on certain dates that are not
close on certain dates that are not usual you need to post that there’s
usual you need to post that there’s
usual you need to post that there’s nothing worse than someone showing up
nothing worse than someone showing up
nothing worse than someone showing up because they looked at your site that
because they looked at your site that
because they looked at your site that said you are open today and you’re not
said you are open today and you’re not
said you are open today and you’re not people don’t have time to waste and you
people don’t have time to waste and you
people don’t have time to waste and you can’t make their life less convenient
can’t make their life less convenient
can’t make their life less convenient for them if you have content you wanted
for them if you have content you wanted
for them if you have content you wanted you wanted so people can digest that
you wanted so people can digest that
you wanted so people can digest that content and one of the other keys in
content and one of the other keys in
content and one of the other keys in going mobile it’s not just your website
going mobile it’s not just your website
going mobile it’s not just your website it’s your marketing email marketing
it’s your marketing email marketing
it’s your marketing email marketing right now I will have it at my seminar
right now I will have it at my seminar
right now I will have it at my seminar that most um emails now are open on
that most um emails now are open on
that most um emails now are open on phones and tablets and so if the email
phones and tablets and so if the email
phones and tablets and so if the email does not manifest itself in a way that
does not manifest itself in a way that
does not manifest itself in a way that people can read it they just delete it
people can read it they just delete it
people can read it they just delete it they don’t save it for later it’s just
they don’t save it for later it’s just
they don’t save it for later it’s just gone you’re wasting money got it and so
gone you’re wasting money got it and so
gone you’re wasting money got it and so you know this can be really scary for
you know this can be really scary for
you know this can be really scary for entrepreneurs if you’re the
entrepreneurs if you’re the
entrepreneurs if you’re the entrepreneurs who are doing everything
entrepreneurs who are doing everything
entrepreneurs who are doing everything themselves and maybe they got the
themselves and maybe they got the
themselves and maybe they got the website designed three years ago by a
website designed three years ago by a
website designed three years ago by a friend of theirs and they’ve been doing
friend of theirs and they’ve been doing
friend of theirs and they’ve been doing their own newsletter and it’s kind of
their own newsletter and it’s kind of
their own newsletter and it’s kind of hacked and put together what do you tell
hacked and put together what do you tell
hacked and put together what do you tell them is it hey you got to learn these
them is it hey you got to learn these
them is it hey you got to learn these skills and get better at it or now it’s
skills and get better at it or now it’s
skills and get better at it or now it’s getting to the point where you really
getting to the point where you really
getting to the point where you really have to consider bringing somebody on or
have to consider bringing somebody on or
have to consider bringing somebody on or else hosting to another company what
else hosting to another company what
else hosting to another company what advice you get those entrepreneurs I I
advice you get those entrepreneurs I I
advice you get those entrepreneurs I I think if you are serious about starting
think if you are serious about starting
think if you are serious about starting running and growing a business
running and growing a business
running and growing a business you are not a web designer yourself it’s
you are not a web designer yourself it’s
you are not a web designer yourself it’s time to step away right it’s time to to
time to step away right it’s time to to
time to step away right it’s time to to make sure your site is professional and
make sure your site is professional and
make sure your site is professional and again it doesn’t cost a lot of money you
again it doesn’t cost a lot of money you
again it doesn’t cost a lot of money you don’t have to hire if you were going to
don’t have to hire if you were going to
don’t have to hire if you were going to bring somebody and that might cost you a
bring somebody and that might cost you a
bring somebody and that might cost you a lot of money so the first thing you do
lot of money so the first thing you do
lot of money so the first thing you do is call the company that is your web
is call the company that is your web
is call the company that is your web host today and ask them they might they
host today and ask them they might they
host today and ask them they might they might have a program that doesn’t really
might have a program that doesn’t really
might have a program that doesn’t really cheaply that that converts or they can
cheaply that that converts or they can
cheaply that that converts or they can recommend somebody or outsource if
recommend somebody or outsource if
recommend somebody or outsource if there’s a lot of people I mean we have
there’s a lot of people I mean we have
there’s a lot of people I mean we have our swamp is daily we we were like okay
our swamp is daily we we were like okay
our swamp is daily we we were like okay we’re not mobile we’re talking about it
we’re not mobile we’re talking about it
we’re not mobile we’re talking about it we need to get mobile friendly and we
we need to get mobile friendly and we
we need to get mobile friendly and we just went to the people who designed our
just went to the people who designed our
just went to the people who designed our site and they charged us literally
site and they charged us literally
site and they charged us literally hundreds not thousands hundreds of
hundreds not thousands hundreds of
hundreds not thousands hundreds of dollars to make the change Wow anybody
dollars to make the change Wow anybody
dollars to make the change Wow anybody any business can afford this you might
any business can afford this you might
any business can afford this you might get people requesting for that company
get people requesting for that company
get people requesting for that company happy to recommend me up okay so you’re
happy to recommend me up okay so you’re
happy to recommend me up okay so you’re talking about your mobile site
talking about your mobile site
talking about your mobile site responsive site and then you’re talking
responsive site and then you’re talking
responsive site and then you’re talking about an AB and that may be a scarier
about an AB and that may be a scarier
about an AB and that may be a scarier world uh when does it make sense for
world uh when does it make sense for
world uh when does it make sense for company to go to an apps like everybody
company to go to an apps like everybody
company to go to an apps like everybody needs to have a mobile site that’s we
needs to have a mobile site that’s we
needs to have a mobile site that’s we talk on your search like especially
talk on your search like especially
talk on your search like especially local but at some point everybody’s
local but at some point everybody’s
local but at some point everybody’s going to have to have it mobile site
going to have to have it mobile site
going to have to have it mobile site great responsive sites does the app make
great responsive sites does the app make
great responsive sites does the app make sense for everybody and if not who
sense for everybody and if not who
sense for everybody and if not who should go and make an appt I don’t think
should go and make an appt I don’t think
should go and make an appt I don’t think and that makes sense for everybody
and that makes sense for everybody
and that makes sense for everybody because an app is you have a whole it’s
because an app is you have a whole it’s
because an app is you have a whole it’s like a whole other business when you
like a whole other business when you
like a whole other business when you design an app you’re like you need
design an app you’re like you need
design an app you’re like you need programmers who’s going to design it
programmers who’s going to design it
programmers who’s going to design it what is going to make your appt stand
what is going to make your appt stand
what is going to make your appt stand out from everybody everything else in
out from everybody everything else in
out from everybody everything else in there why are people going to use your
there why are people going to use your
there why are people going to use your app rather than just going to a site
app rather than just going to a site
app rather than just going to a site when somebody goes particularly shoppers
when somebody goes particularly shoppers
when somebody goes particularly shoppers right when they’re looking for something
right when they’re looking for something
right when they’re looking for something they’re not they’re not looking to just
they’re not they’re not looking to just
they’re not they’re not looking to just deal with the app I think apps are
deal with the app I think apps are
deal with the app I think apps are really great for airlines American
really great for airlines American
really great for airlines American Airlines for instance great at marriott
Airlines for instance great at marriott
Airlines for instance great at marriott hotels great app but that’s it that
hotels great app but that’s it that
hotels great app but that’s it that they’re talking to millions of customers
they’re talking to millions of customers
they’re talking to millions of customers right that are on their airliner saying
right that are on their airliner saying
right that are on their airliner saying at their hotel to design a general app
at their hotel to design a general app
at their hotel to design a general app you have to you have to have a lot of
you have to you have to have a lot of
you have to you have to have a lot of money set aside to not
money set aside to not
money set aside to not only create it but to market it you’ve
only create it but to market it you’ve
only create it but to market it you’ve got to get it approved and then how many
got to get it approved and then how many
got to get it approved and then how many apps are in the App Store I mean there
apps are in the App Store I mean there
apps are in the App Store I mean there are millions so then what’s going to
are millions so then what’s going to
are millions so then what’s going to make your sand out how are you going to
make your sand out how are you going to
make your sand out how are you going to get it into the hands of people and
get it into the hands of people and
get it into the hands of people and start a buzz it’s very rare that an app
start a buzz it’s very rare that an app
start a buzz it’s very rare that an app goes viral and so I think unless you
goes viral and so I think unless you
goes viral and so I think unless you have a very techie well funded by VC
have a very techie well funded by VC
have a very techie well funded by VC business don’t worry about a nap just
business don’t worry about a nap just
business don’t worry about a nap just worry about you know the basics here
worry about you know the basics here
worry about you know the basics here which is a website this mobile friendly
which is a website this mobile friendly
which is a website this mobile friendly that’s as important as a sign on top of
that’s as important as a sign on top of
that’s as important as a sign on top of your sore foot got it so so if I’m a
your sore foot got it so so if I’m a
your sore foot got it so so if I’m a local restaurant don’t forget about a
local restaurant don’t forget about a
local restaurant don’t forget about a nap yet just I get my website mobile
nap yet just I get my website mobile
nap yet just I get my website mobile responsive exactly I’m getting some
responsive exactly I’m getting some
responsive exactly I’m getting some questions coming in what is about
questions coming in what is about
questions coming in what is about pricing a little bit off topic but I
pricing a little bit off topic but I
pricing a little bit off topic but I know I know you can handle it um talk
know I know you can handle it um talk
know I know you can handle it um talk about pricing and premium products and
about pricing and premium products and
about pricing and premium products and he’s using Lego as a specific example
he’s using Lego as a specific example
he’s using Lego as a specific example how Lego is able to charge a premium
how Lego is able to charge a premium
how Lego is able to charge a premium price on their products and and he’s
price on their products and and he’s
price on their products and and he’s wondering is that fair and however these
wondering is that fair and however these
wondering is that fair and however these companies able to charge kind of premium
companies able to charge kind of premium
companies able to charge kind of premium prices for the products and advice you
prices for the products and advice you
prices for the products and advice you might have for entrepreneurs well so
might have for entrepreneurs well so
might have for entrepreneurs well so let’s let’s separate the Lego example
let’s let’s separate the Lego example
let’s let’s separate the Lego example from the entrepreneur example companies
from the entrepreneur example companies
from the entrepreneur example companies get to charge premium prices because
get to charge premium prices because
get to charge premium prices because that’s what the market will bear right
that’s what the market will bear right
that’s what the market will bear right its weak it’s when people by step is a
its weak it’s when people by step is a
its weak it’s when people by step is a total market driven economy if you can
total market driven economy if you can
total market driven economy if you can get people to pay more good for you but
get people to pay more good for you but
get people to pay more good for you but you can’t do that Legos has been in
you can’t do that Legos has been in
you can’t do that Legos has been in business for how long now right its
business for how long now right its
business for how long now right its reputation its people know it’s reliable
reputation its people know it’s reliable
reputation its people know it’s reliable they’re not going to break they’re not
they’re not going to break they’re not
they’re not going to break they’re not going to split their kids love them it’s
going to split their kids love them it’s
going to split their kids love them it’s just it is amazing how much in the last
just it is amazing how much in the last
just it is amazing how much in the last let’s say 40 years Lego has transformed
let’s say 40 years Lego has transformed
let’s say 40 years Lego has transformed from just the brightly colored blocks to
from just the brightly colored blocks to
from just the brightly colored blocks to making characters and cars that move and
making characters and cars that move and
making characters and cars that move and all sorts of things so Legos has
all sorts of things so Legos has
all sorts of things so Legos has obviously invested millions and millions
obviously invested millions and millions
obviously invested millions and millions and millions of dollars in in business
and millions of dollars in in business
and millions of dollars in in business development and in marketing and making
development and in marketing and making
development and in marketing and making all that happen they can get away with
all that happen they can get away with
all that happen they can get away with that price if you’re an entrepreneur you
that price if you’re an entrepreneur you
that price if you’re an entrepreneur you can’t charge a premium price nobody
can’t charge a premium price nobody
can’t charge a premium price nobody knows who you are why would somebody pay
knows who you are why would somebody pay
knows who you are why would somebody pay more for something they are not aware of
more for something they are not aware of
more for something they are not aware of they’re not sure of i mean i’m not
they’re not sure of i mean i’m not
they’re not sure of i mean i’m not saying entrepreneur should charge the
saying entrepreneur should charge the
saying entrepreneur should charge the lowest price because i think that’s
lowest price because i think that’s
lowest price because i think that’s 12 I think you come in somewhere in the
12 I think you come in somewhere in the
12 I think you come in somewhere in the middle where people don’t extinct it’s
middle where people don’t extinct it’s
middle where people don’t extinct it’s so cheap they’re going to get what they
so cheap they’re going to get what they
so cheap they’re going to get what they pay for but it’s not a premium price
pay for but it’s not a premium price
pay for but it’s not a premium price because you have to justify that and
because you have to justify that and
because you have to justify that and then after you have satisfied customers
then after you have satisfied customers
then after you have satisfied customers you use those customer testimonials you
you use those customer testimonials you
you use those customer testimonials you put that to work for you you start
put that to work for you you start
put that to work for you you start having 0 marketing where you can pour
having 0 marketing where you can pour
having 0 marketing where you can pour your marketing dollars into supporting
your marketing dollars into supporting
your marketing dollars into supporting your products and you have that great
your products and you have that great
your products and you have that great reputation that’s when you can start
reputation that’s when you can start
reputation that’s when you can start charging more yeah and he’s using Batman
charging more yeah and he’s using Batman
charging more yeah and he’s using Batman Lego to as an example how it costs more
Lego to as an example how it costs more
Lego to as an example how it costs more and and I mean Legos tied up those brand
and and I mean Legos tied up those brand
and and I mean Legos tied up those brand deals to write there’s a lot of Lego
deals to write there’s a lot of Lego
deals to write there’s a lot of Lego competition but if you want the Batman
competition but if you want the Batman
competition but if you want the Batman version with the blocks you got to go to
version with the blocks you got to go to
version with the blocks you got to go to Lego and so that was a smart move to get
Lego and so that was a smart move to get
Lego and so that was a smart move to get the partnerships yeah I mean and that’s
the partnerships yeah I mean and that’s
the partnerships yeah I mean and that’s actually an interesting point there’s a
actually an interesting point there’s a
actually an interesting point there’s a lot of licensing agreements available
lot of licensing agreements available
lot of licensing agreements available even to small businesses out there you
even to small businesses out there you
even to small businesses out there you just need to do the homework you know
just need to do the homework you know
just need to do the homework you know Batman’s not going to go with with a
Batman’s not going to go with with a
Batman’s not going to go with with a little guy but you remember those stupid
little guy but you remember those stupid
little guy but you remember those stupid um I shouldn’t say super those those
um I shouldn’t say super those those
um I shouldn’t say super those those towels that by those blankets that
towels that by those blankets that
towels that by those blankets that snuggies right so um a friend of mine
snuggies right so um a friend of mine
snuggies right so um a friend of mine knew somebody who was able to get
knew somebody who was able to get
knew somebody who was able to get snuggies and then secure some licenses
snuggies and then secure some licenses
snuggies and then secure some licenses for colleges and and got the the license
for colleges and and got the the license
for colleges and and got the the license to produce snuggies in college colors
to produce snuggies in college colors
to produce snuggies in college colors with college logos this is a small
with college logos this is a small
with college logos this is a small business this was on you know a big
business this was on you know a big
business this was on you know a big corporation so sometimes if you have an
corporation so sometimes if you have an
corporation so sometimes if you have an idea um early you can go when you can
idea um early you can go when you can
idea um early you can go when you can approach major league baseball or
approach major league baseball or
approach major league baseball or football or you know collegiate caught
football or you know collegiate caught
football or you know collegiate caught the NC double-a or um movie studios or
the NC double-a or um movie studios or
the NC double-a or um movie studios or whatever and get the license for
whatever and get the license for
whatever and get the license for something if you’re kind of an unknown
something if you’re kind of an unknown
something if you’re kind of an unknown it’s caught it’s not going to be
it’s caught it’s not going to be
it’s caught it’s not going to be exclusive likely it’ll be very small to
exclusive likely it’ll be very small to
exclusive likely it’ll be very small to start but it can be a really big on
start but it can be a really big on
start but it can be a really big on inroad into something much bigger down
inroad into something much bigger down
inroad into something much bigger down the line cool cool um back on topic in
the line cool cool um back on topic in
the line cool cool um back on topic in terms of the mobile stuff I’m wondering
terms of the mobile stuff I’m wondering
terms of the mobile stuff I’m wondering are there changes that that I have to
are there changes that that I have to
are there changes that that I have to make as an entrepreneur on how I run my
make as an entrepreneur on how I run my
make as an entrepreneur on how I run my business and how I teach my staff so you
business and how I teach my staff so you
business and how I teach my staff so you know if I get my site mobile responsive
know if I get my site mobile responsive
know if I get my site mobile responsive everything you
everything you
everything you said you know it fits in every device i
said you know it fits in every device i
said you know it fits in every device i got my menu up first and the hours and
got my menu up first and the hours and
got my menu up first and the hours and all that is there anything else i need
all that is there anything else i need
all that is there anything else i need to do is that a damn i dun like every
to do is that a damn i dun like every
to do is that a damn i dun like every now and then i’ll update the mobile
now and then i’ll update the mobile
now and then i’ll update the mobile cider or is there something that I have
cider or is there something that I have
cider or is there something that I have to know more and how I run my company
to know more and how I run my company
to know more and how I run my company and how I train my staff about how we’ve
and how I train my staff about how we’ve
and how I train my staff about how we’ve gone mobile yeah that’s a great question
gone mobile yeah that’s a great question
gone mobile yeah that’s a great question of and actually yes so especially if you
of and actually yes so especially if you
of and actually yes so especially if you have a local store what they’ve seen in
have a local store what they’ve seen in
have a local store what they’ve seen in surveys is that particularly younger
surveys is that particularly younger
surveys is that particularly younger customers Millennials jenzy you know
customers Millennials jenzy you know
customers Millennials jenzy you know from let’s say teens to mid 30s um go
from let’s say teens to mid 30s um go
from let’s say teens to mid 30s um go into a store armed with their phone and
into a store armed with their phone and
into a store armed with their phone and they’re on their phone in the store
they’re on their phone in the store
they’re on their phone in the store because their comparison pricing they’re
because their comparison pricing they’re
because their comparison pricing they’re looking to see if someone locally close
looking to see if someone locally close
looking to see if someone locally close by has that same product that what
by has that same product that what
by has that same product that what they’re checking the price on Amazon on
they’re checking the price on Amazon on
they’re checking the price on Amazon on to see is it worth waiting to get it is
to see is it worth waiting to get it is
to see is it worth waiting to get it is it that much of a deal so one you need
it that much of a deal so one you need
it that much of a deal so one you need to kind of arm yourself with the the
to kind of arm yourself with the the
to kind of arm yourself with the the knowledge of what your competitors are
knowledge of what your competitors are
knowledge of what your competitors are doing like are they selling what you’re
doing like are they selling what you’re
doing like are they selling what you’re selling a lot cheaper and if they are
selling a lot cheaper and if they are
selling a lot cheaper and if they are you need to be able to answer the
you need to be able to answer the
you need to be able to answer the argument that’s not to say you should
argument that’s not to say you should
argument that’s not to say you should lower your price but you what can you
lower your price but you what can you
lower your price but you what can you get somebody can get from your store is
get somebody can get from your store is
get somebody can get from your store is it more personalized service is it free
it more personalized service is it free
it more personalized service is it free gift wrapping what is it that you can
gift wrapping what is it that you can
gift wrapping what is it that you can offer that makes it like oh I’m gonna
offer that makes it like oh I’m gonna
offer that makes it like oh I’m gonna take it now but you need to train your
take it now but you need to train your
take it now but you need to train your staff to kind of look around the store
staff to kind of look around the store
staff to kind of look around the store and see who’s sitting there in front of
and see who’s sitting there in front of
and see who’s sitting there in front of a product you know coming on their phone
a product you know coming on their phone
a product you know coming on their phone and you don’t want to be confrontational
and you don’t want to be confrontational
and you don’t want to be confrontational because that personal just leave just
because that personal just leave just
because that personal just leave just want to say hey are you looking for some
want to say hey are you looking for some
want to say hey are you looking for some information can I tell you something
information can I tell you something
information can I tell you something about this product so you’re Seth needs
about this product so you’re Seth needs
about this product so you’re Seth needs to be really armed with knowledge about
to be really armed with knowledge about
to be really armed with knowledge about the product about your inventory of the
the product about your inventory of the
the product about your inventory of the product about what’s going on and why
product about what’s going on and why
product about what’s going on and why you know the convenience factor of you
you know the convenience factor of you
you know the convenience factor of you want this today right you don’t want to
want this today right you don’t want to
want this today right you don’t want to go home and order it online and then by
go home and order it online and then by
go home and order it online and then by the time you get it’s gonna be three
the time you get it’s gonna be three
the time you get it’s gonna be three days from now and and if it’s if it’s a
days from now and and if it’s if it’s a
days from now and and if it’s if it’s a clothing store you know so then offer to
clothing store you know so then offer to
clothing store you know so then offer to help them say oh here’s this pretty blue
help them say oh here’s this pretty blue
help them say oh here’s this pretty blue um you know sweater you’re wearing would
um you know sweater you’re wearing would
um you know sweater you’re wearing would you like to see some earrings or a scarf
you like to see some earrings or a scarf
you like to see some earrings or a scarf that would match it that
that would match it that
that would match it that personal service that someone’s never
personal service that someone’s never
personal service that someone’s never going to get from a computer is going to
going to get from a computer is going to
going to get from a computer is going to go a long way to not only making back
go a long way to not only making back
go a long way to not only making back sale but making sure that customer feels
sale but making sure that customer feels
sale but making sure that customer feels so comfortable and valued in your store
so comfortable and valued in your store
so comfortable and valued in your store they’re going to come back there the
they’re going to come back there the
they’re going to come back there the next time what are your thoughts on
next time what are your thoughts on
next time what are your thoughts on using in-store marketing on the phone or
using in-store marketing on the phone or
using in-store marketing on the phone or also pinging people and having ads show
also pinging people and having ads show
also pinging people and having ads show up to them with if they’re worth in five
up to them with if they’re worth in five
up to them with if they’re worth in five miles of your store or with one mile I
miles of your store or with one mile I
miles of your store or with one mile I can you talk about some of those
can you talk about some of those
can you talk about some of those strategies and if you think they’re you
strategies and if you think they’re you
strategies and if you think they’re you know applicable to a lot of local retail
know applicable to a lot of local retail
know applicable to a lot of local retail stores i think they are you of course
stores i think they are you of course
stores i think they are you of course have to have buy-in right you don’t want
have to have buy-in right you don’t want
have to have buy-in right you don’t want to be spamming anybody so you want to
to be spamming anybody so you want to
to be spamming anybody so you want to make sure that your customers are
make sure that your customers are
make sure that your customers are welcoming your marketing message that
welcoming your marketing message that
welcoming your marketing message that they that they’ve opted in to getting
they that they’ve opted in to getting
they that they’ve opted in to getting some kind of text message from you if
some kind of text message from you if
some kind of text message from you if they’re within a certain area I think
they’re within a certain area I think
they’re within a certain area I think it’s a really good idea particularly if
it’s a really good idea particularly if
it’s a really good idea particularly if you’re in an area where there are a lot
you’re in an area where there are a lot
you’re in an area where there are a lot of stores right or so somebody maybe
of stores right or so somebody maybe
of stores right or so somebody maybe went to lunch at a restaurant four doors
went to lunch at a restaurant four doors
went to lunch at a restaurant four doors down from you well maybe they didn’t
down from you well maybe they didn’t
down from you well maybe they didn’t know you were having a great sale so
know you were having a great sale so
know you were having a great sale so once you ping them it’s like ooh but and
once you ping them it’s like ooh but and
once you ping them it’s like ooh but and they’ll say Oh after lunch I can run in
they’ll say Oh after lunch I can run in
they’ll say Oh after lunch I can run in there because it’s so close and
there because it’s so close and
there because it’s so close and convenient so I think that’s a good idea
convenient so I think that’s a good idea
convenient so I think that’s a good idea I think one of the things we have to
I think one of the things we have to
I think one of the things we have to realize today is that the competition
realize today is that the competition
realize today is that the competition for the consumers eyeballs and the
for the consumers eyeballs and the
for the consumers eyeballs and the consumer wallet is bigger than it’s ever
consumer wallet is bigger than it’s ever
consumer wallet is bigger than it’s ever been its global right somebody halfway
been its global right somebody halfway
been its global right somebody halfway around the world could be selling
around the world could be selling
around the world could be selling exactly what you’re selling and so you
exactly what you’re selling and so you
exactly what you’re selling and so you have to do what you can to be top of
have to do what you can to be top of
have to do what you can to be top of mind and if you’re a local sore the best
mind and if you’re a local sore the best
mind and if you’re a local sore the best way to do that is say to somebody who
way to do that is say to somebody who
way to do that is say to somebody who may not have opened your email message
may not have opened your email message
may not have opened your email message or who may not have seen the local ad in
or who may not have seen the local ad in
or who may not have seen the local ad in the paper is to say hey you’re here
the paper is to say hey you’re here
the paper is to say hey you’re here you’re nearby come on in or create a
you’re nearby come on in or create a
you’re nearby come on in or create a special lab like oh I just saw you were
special lab like oh I just saw you were
special lab like oh I just saw you were nearby come on in mention here show this
nearby come on in mention here show this
nearby come on in mention here show this and I’ll give you ten percent off or
and I’ll give you ten percent off or
and I’ll give you ten percent off or whatever the deal is you want to make
whatever the deal is you want to make
whatever the deal is you want to make love it love it there’s a bunch of
love it love it there’s a bunch of
love it love it there’s a bunch of questions coming in people are feeling a
questions coming in people are feeling a
questions coming in people are feeling a passion excitement another sara lee at
passion excitement another sara lee at
passion excitement another sara lee at the mobile but I know like you have such
the mobile but I know like you have such
the mobile but I know like you have such a depth of knowledge you’ll be able to
a depth of knowledge you’ll be able to
a depth of knowledge you’ll be able to answer jaan is ready to say he’s asking
answer jaan is ready to say he’s asking
answer jaan is ready to say he’s asking about how to get money to start a
about how to get money to start a
about how to get money to start a business how and where can you get money
business how and where can you get money
business how and where can you get money to start a business
to start a business
to start a business okay so um I’m only familiar with us
okay so um I’m only familiar with us
okay so um I’m only familiar with us facts I don’t know where this person is
facts I don’t know where this person is
facts I don’t know where this person is I’m assuming and I know that a lot of
I’m assuming and I know that a lot of
I’m assuming and I know that a lot of the statistics from Canada are identical
the statistics from Canada are identical
the statistics from Canada are identical to the United States so the truth is
to the United States so the truth is
to the United States so the truth is about starting to businesses is that
about starting to businesses is that
about starting to businesses is that about eighty percent of all startups are
about eighty percent of all startups are
about eighty percent of all startups are self financed or financed by by family
self financed or financed by by family
self financed or financed by by family and friends so self financed means
and friends so self financed means
and friends so self financed means either your savings credit card advances
either your savings credit card advances
either your savings credit card advances some people today there’s a lot of
some people today there’s a lot of
some people today there’s a lot of businesses being started by older
businesses being started by older
businesses being started by older boomers people 50 and over their
boomers people 50 and over their
boomers people 50 and over their borrowing from their 401ks to do that so
borrowing from their 401ks to do that so
borrowing from their 401ks to do that so most businesses are self financed I
most businesses are self financed I
most businesses are self financed I think people get the the impression from
think people get the the impression from
think people get the the impression from VCS and angels Oh money is out there
VCS and angels Oh money is out there
VCS and angels Oh money is out there these things and angels are looking to
these things and angels are looking to
these things and angels are looking to invest in fast-growing possibility
invest in fast-growing possibility
invest in fast-growing possibility businesses I mean for bc’s mainly it’s
businesses I mean for bc’s mainly it’s
businesses I mean for bc’s mainly it’s tak I mean they’re rbcs that specialize
tak I mean they’re rbcs that specialize
tak I mean they’re rbcs that specialize in other things but they’re looking to
in other things but they’re looking to
in other things but they’re looking to make a a big hit and they want to make a
make a a big hit and they want to make a
make a a big hit and they want to make a lot of money as soon as possible so
lot of money as soon as possible so
lot of money as soon as possible so that’s not probably not ninety five
that’s not probably not ninety five
that’s not probably not ninety five percent of the businesses that are
percent of the businesses that are
percent of the businesses that are started so basically we’re talking about
started so basically we’re talking about
started so basically we’re talking about you have to sell finance and the way to
you have to sell finance and the way to
you have to sell finance and the way to do that it’s kind of to bootstrap start
do that it’s kind of to bootstrap start
do that it’s kind of to bootstrap start when you’re when you still have a job
when you’re when you still have a job
when you’re when you still have a job the good news about this it’s so much
the good news about this it’s so much
the good news about this it’s so much easier today to do that then even 15
easier today to do that then even 15
easier today to do that then even 15 years ago because of the internet and
years ago because of the internet and
years ago because of the internet and because it’s so much cheaper and easier
because it’s so much cheaper and easier
because it’s so much cheaper and easier to reach people to market using social
to reach people to market using social
to reach people to market using social media which is free to reach your target
media which is free to reach your target
media which is free to reach your target customers and put them to work for you
customers and put them to work for you
customers and put them to work for you spreading the message you can actually
spreading the message you can actually
spreading the message you can actually get started and get get scaling earlier
get started and get get scaling earlier
get started and get get scaling earlier cheaper than ever before yeah and
cheaper than ever before yeah and
cheaper than ever before yeah and there’s not a huge appetite for pure
there’s not a huge appetite for pure
there’s not a huge appetite for pure startup funding ah you know and even if
startup funding ah you know and even if
startup funding ah you know and even if they’re worried you’d lose so much of
they’re worried you’d lose so much of
they’re worried you’d lose so much of your business it because such
your business it because such
your business it because such unfavorable terms because there’s so
unfavorable terms because there’s so
unfavorable terms because there’s so much risk so if you can just get a
much risk so if you can just get a
much risk so if you can just get a little bit like show show you can get
little bit like show show you can get
little bit like show show you can get one person to buy your product or
one person to buy your product or
one person to buy your product or service you’re already ahead of most of
service you’re already ahead of most of
service you’re already ahead of most of people just come and pitch ideas yeah
people just come and pitch ideas yeah
people just come and pitch ideas yeah and the same thing with crowdfunding you
and the same thing with crowdfunding you
and the same thing with crowdfunding you know don’t crash mine everybody’s
know don’t crash mine everybody’s
know don’t crash mine everybody’s buzzing about it and it’s a
buzzing about it and it’s a
buzzing about it and it’s a thing but it’s not the panacea you’re
thing but it’s not the panacea you’re
thing but it’s not the panacea you’re not not a lot of people get funded
not not a lot of people get funded
not not a lot of people get funded enough to start a business through
enough to start a business through
enough to start a business through crowdfunding love it resale world is
crowdfunding love it resale world is
crowdfunding love it resale world is asking Reva what’s the best way to get
asking Reva what’s the best way to get
asking Reva what’s the best way to get factories to sell children’s clothes so
factories to sell children’s clothes so
factories to sell children’s clothes so how do you find a factor for your
how do you find a factor for your
how do you find a factor for your clothing company you mean a factory to
clothing company you mean a factory to
clothing company you mean a factory to make that cause I’m assuming that’s what
make that cause I’m assuming that’s what
make that cause I’m assuming that’s what they want I’m assuming yeah it sounds
they want I’m assuming yeah it sounds
they want I’m assuming yeah it sounds like it so um I think the easiest way
like it so um I think the easiest way
like it so um I think the easiest way way to do it is is you can look at you
way to do it is is you can look at you
way to do it is is you can look at you wanna do you want a source in your
wanna do you want a source in your
wanna do you want a source in your country your area or do you want to
country your area or do you want to
country your area or do you want to outsource overseas so if you want to
outsource overseas so if you want to
outsource overseas so if you want to look for us manufacturers of goods
look for us manufacturers of goods
look for us manufacturers of goods there’s something called thomasnet so go
there’s something called thomasnet so go
there’s something called thomasnet so go to thomasnet.com and it used to be the
to thomasnet.com and it used to be the
to thomasnet.com and it used to be the huge thomas register that was like 26
huge thomas register that was like 26
huge thomas register that was like 26 volumes and build library shelves and it
volumes and build library shelves and it
volumes and build library shelves and it lists every manufacturer in the United
lists every manufacturer in the United
lists every manufacturer in the United States so you can look under the keyword
States so you can look under the keyword
States so you can look under the keyword so it would be children’s clothing and
so it would be children’s clothing and
so it would be children’s clothing and you could find all the people in there
you could find all the people in there
you could find all the people in there and so it’s now online it’s thomasnet th
and so it’s now online it’s thomasnet th
and so it’s now online it’s thomasnet th 0 mas net.com I love it encyclopedia of
0 mas net.com I love it encyclopedia of
0 mas net.com I love it encyclopedia of information we had pretty iffy but if
information we had pretty iffy but if
information we had pretty iffy but if you want to go overseas man I think that
you want to go overseas man I think that
you want to go overseas man I think that that you can still get a lot of good
that you can still get a lot of good
that you can still get a lot of good better deals overseas go to Ali Baba I
better deals overseas go to Ali Baba I
better deals overseas go to Ali Baba I mean there’s other people that do it as
mean there’s other people that do it as
mean there’s other people that do it as well but I think Ali Baba is the best or
well but I think Ali Baba is the best or
well but I think Ali Baba is the best or so if you’re looking for a lot of stuff
so if you’re looking for a lot of stuff
so if you’re looking for a lot of stuff you go to alibaba.com if you’re looking
you go to alibaba.com if you’re looking
you go to alibaba.com if you’re looking for just a few things you’re looking to
for just a few things you’re looking to
for just a few things you’re looking to get started go to all the Express so
get started go to all the Express so
get started go to all the Express so it’s a li express com and what they do
it’s a li express com and what they do
it’s a li express com and what they do is you put in what you want maybe show a
is you put in what you want maybe show a
is you put in what you want maybe show a picture you know what you’re looking for
picture you know what you’re looking for
picture you know what you’re looking for and they send it out to their millions
and they send it out to their millions
and they send it out to their millions of factories in china and vietnam and
of factories in china and vietnam and
of factories in china and vietnam and all over the world really and you’ll get
all over the world really and you’ll get
all over the world really and you’ll get these back and people can say oh I can
these back and people can say oh I can
these back and people can say oh I can do that and these people have been
do that and these people have been
do that and these people have been vetted once at least by all about us so
vetted once at least by all about us so
vetted once at least by all about us so you can then see you can talk to them
you can then see you can talk to them
you can then see you can talk to them you can email with them and see if
you can email with them and see if
you can email with them and see if that’s a product at a project that
that’s a product at a project that
that’s a product at a project that you’re okay with and that’s start the
you’re okay with and that’s start the
you’re okay with and that’s start the relationship there I love Aliexpress my
relationship there I love Aliexpress my
relationship there I love Aliexpress my son just turned six years old and we got
son just turned six years old and we got
son just turned six years old and we got them a bunch of these capes and masks
them a bunch of these capes and masks
them a bunch of these capes and masks from superheroes
from superheroes
from superheroes all on Aliexpress he’s got like Green
all on Aliexpress he’s got like Green
all on Aliexpress he’s got like Green Lantern and Superman he could dress up
Lantern and Superman he could dress up
Lantern and Superman he could dress up like all these characters and it was
like all these characters and it was
like all these characters and it was like three bucks apiece or something
like three bucks apiece or something
like three bucks apiece or something something right it’s great pricing it’s
something right it’s great pricing it’s
something right it’s great pricing it’s easy shipping and like I said most
easy shipping and like I said most
easy shipping and like I said most people are vetted so you know you’re not
people are vetted so you know you’re not
people are vetted so you know you’re not going to get ripped off right cool cool
going to get ripped off right cool cool
going to get ripped off right cool cool um new future builder is asking is there
um new future builder is asking is there
um new future builder is asking is there going to be gained in creating the
going to be gained in creating the
going to be gained in creating the content driven app on mobile versus
content driven app on mobile versus
content driven app on mobile versus someone using facebook Instagram
someone using facebook Instagram
someone using facebook Instagram snapchat and so on to consume similar
snapchat and so on to consume similar
snapchat and so on to consume similar content at some point I think the answer
content at some point I think the answer
content at some point I think the answer will be yes but if you are a newer
will be yes but if you are a newer
will be yes but if you are a newer businesses a younger business I think
businesses a younger business I think
businesses a younger business I think you’re better off using the
you’re better off using the
you’re better off using the infrastructure of a Facebook of an
infrastructure of a Facebook of an
infrastructure of a Facebook of an Instagram other twitter because if you
Instagram other twitter because if you
Instagram other twitter because if you have your own app it’s your job to drive
have your own app it’s your job to drive
have your own app it’s your job to drive people there if you are using Facebook
people there if you are using Facebook
people there if you are using Facebook and Twitter and Instagram they built the
and Twitter and Instagram they built the
and Twitter and Instagram they built the platform or Pinterest if you are selling
platform or Pinterest if you are selling
platform or Pinterest if you are selling a product Pinterest is is just huge even
a product Pinterest is is just huge even
a product Pinterest is is just huge even though their number of users is smaller
though their number of users is smaller
though their number of users is smaller than the Facebook and Twitter zuv the
than the Facebook and Twitter zuv the
than the Facebook and Twitter zuv the world the people who go to pinterest are
world the people who go to pinterest are
world the people who go to pinterest are actually in a lot of cases their buyers
actually in a lot of cases their buyers
actually in a lot of cases their buyers are looking to shop so they consider
are looking to shop so they consider
are looking to shop so they consider pinterest Amal essentially an online
pinterest Amal essentially an online
pinterest Amal essentially an online mall sort of like you know etsy so they
mall sort of like you know etsy so they
mall sort of like you know etsy so they go there they put in a keyword let’s say
go there they put in a keyword let’s say
go there they put in a keyword let’s say they want to buy a bracelet right they
they want to buy a bracelet right they
they want to buy a bracelet right they put it in red bracelet like I’m wearing
put it in red bracelet like I’m wearing
put it in red bracelet like I’m wearing and then all the people who pinned all
and then all the people who pinned all
and then all the people who pinned all the retailers who pin stuff on red
the retailers who pin stuff on red
the retailers who pin stuff on red bracelets as long as you use you know
bracelets as long as you use you know
bracelets as long as you use you know the hashtags and make sure you use the
the hashtags and make sure you use the
the hashtags and make sure you use the keywords you’re going to show up to in
keywords you’re going to show up to in
keywords you’re going to show up to in there in answer to their search query
there in answer to their search query
there in answer to their search query and you’re going to be they’re going to
and you’re going to be they’re going to
and you’re going to be they’re going to look uncle oh I’m going to buy from this
look uncle oh I’m going to buy from this
look uncle oh I’m going to buy from this store and bam you’ve made a sale so I
store and bam you’ve made a sale so I
store and bam you’ve made a sale so I would start with that until you really
would start with that until you really
would start with that until you really have accumulated a lot of of customers
have accumulated a lot of of customers
have accumulated a lot of of customers like a huge customer base before you
like a huge customer base before you
like a huge customer base before you start worried about making your own app
start worried about making your own app
start worried about making your own app cool and for entrepreneurs kind of
cool and for entrepreneurs kind of
cool and for entrepreneurs kind of listening in if I do have that store and
listening in if I do have that store and
listening in if I do have that store and you know so we started with now I need
you know so we started with now I need
you know so we started with now I need my I need my mobile responsive site
my I need my mobile responsive site
my I need my mobile responsive site that’s my first step now I got to be on
that’s my first step now I got to be on
that’s my first step now I got to be on pinterest and these other
pinterest and these other
pinterest and these other that works is that something that you
that works is that something that you
that works is that something that you feel should be a core competency of the
feel should be a core competency of the
feel should be a core competency of the company to know how to post to the
company to know how to post to the
company to know how to post to the social network so what will work for
social network so what will work for
social network so what will work for them or is that something I could just
them or is that something I could just
them or is that something I could just give off to another company say you guys
give off to another company say you guys
give off to another company say you guys help me with this that’s a you know
help me with this that’s a you know
help me with this that’s a you know that’s such a great question and that’s
that’s such a great question and that’s
that’s such a great question and that’s such a dilemma I’m a big believer I I
such a dilemma I’m a big believer I I
such a dilemma I’m a big believer I I would say the best answer is both you
would say the best answer is both you
would say the best answer is both you have to edit i’m also a big believer and
have to edit i’m also a big believer and
have to edit i’m also a big believer and you don’t have to conquer every social
you don’t have to conquer every social
you don’t have to conquer every social media especially at the beginning two
media especially at the beginning two
media especially at the beginning two three at the most find out where your
three at the most find out where your
three at the most find out where your customers are if you are selling like i
customers are if you are selling like i
customers are if you are selling like i said if you’re selling retail products
said if you’re selling retail products
said if you’re selling retail products you should be on pinterest you’re in the
you should be on pinterest you’re in the
you should be on pinterest you’re in the wedding business you should be on
wedding business you should be on
wedding business you should be on pinterest in the United States most
pinterest in the United States most
pinterest in the United States most Pinterest users are women in England in
Pinterest users are women in England in
Pinterest users are women in England in Britain it’s nor 5050 so if you’re a
Britain it’s nor 5050 so if you’re a
Britain it’s nor 5050 so if you’re a u.s. sore and you’re selling women’s
u.s. sore and you’re selling women’s
u.s. sore and you’re selling women’s products you need to be on pinterest if
products you need to be on pinterest if
products you need to be on pinterest if you’re not maybe maybe not so it really
you’re not maybe maybe not so it really
you’re not maybe maybe not so it really depends but you need to see don’t check
depends but you need to see don’t check
depends but you need to see don’t check with your customers and then a way to
with your customers and then a way to
with your customers and then a way to also look at it is who are your
also look at it is who are your
also look at it is who are your competitors identify your competitors
competitors identify your competitors
competitors identify your competitors and see where they’re active socially
and see where they’re active socially
and see where they’re active socially because if they’re if you think
because if they’re if you think
because if they’re if you think pinterest who’s on my audience and you
pinterest who’s on my audience and you
pinterest who’s on my audience and you see your competitor is all over that
see your competitor is all over that
see your competitor is all over that site or all over Instagram you have to
site or all over Instagram you have to
site or all over Instagram you have to think twice about well what do they know
think twice about well what do they know
think twice about well what do they know that I don’t and you want you want to go
that I don’t and you want you want to go
that I don’t and you want you want to go there so I do think that there needs to
there so I do think that there needs to
there so I do think that there needs to be some interaction from someone at your
be some interaction from someone at your
be some interaction from someone at your company whether it’s the CEO whether
company whether it’s the CEO whether
company whether it’s the CEO whether it’s the marketing department there
it’s the marketing department there
it’s the marketing department there should be some interaction on social
should be some interaction on social
should be some interaction on social media between someone at the company and
media between someone at the company and
media between someone at the company and and and the the consumer the end user
and and the the consumer the end user
and and the the consumer the end user but there does it you can you can hire
but there does it you can you can hire
but there does it you can you can hire out things like adding you know if you
out things like adding you know if you
out things like adding you know if you want to we just did an experiment on
want to we just did an experiment on
want to we just did an experiment on Twitter where we’re tweeting an article
Twitter where we’re tweeting an article
Twitter where we’re tweeting an article that goes up on small biz daily so we
that goes up on small biz daily so we
that goes up on small biz daily so we generally post to new things a day we’ve
generally post to new things a day we’ve
generally post to new things a day we’ve been tweeting them basically 18 hours a
been tweeting them basically 18 hours a
been tweeting them basically 18 hours a day and it actually increased traffic to
day and it actually increased traffic to
day and it actually increased traffic to our website from twitter by a lot so I
our website from twitter by a lot so I
our website from twitter by a lot so I you know my first thought was I don’t
you know my first thought was I don’t
you know my first thought was I don’t have the time to do that so I was not
have the time to do that so I was not
have the time to do that so I was not going to do it but I hired a friend of
going to do it but I hired a friend of
going to do it but I hired a friend of mine so I still the one on Twitter all
mine so I still the one on Twitter all
mine so I still the one on Twitter all the time you know if
the time you know if
the time you know if you at riva me or at small day this
you at riva me or at small day this
you at riva me or at small day this daily on your that answer is going to
daily on your that answer is going to
daily on your that answer is going to come from me but the posts that go out
come from me but the posts that go out
come from me but the posts that go out saying hey I’m you know here’s something
saying hey I’m you know here’s something
saying hey I’m you know here’s something on small to say that comes from my
on small to say that comes from my
on small to say that comes from my friend Teresa so it’s I think you can do
friend Teresa so it’s I think you can do
friend Teresa so it’s I think you can do both and really get more out of it cool
both and really get more out of it cool
both and really get more out of it cool cause a lot of great messages coming
cause a lot of great messages coming
cause a lot of great messages coming back just thanking thank you for the
back just thanking thank you for the
back just thanking thank you for the response thank you for the advice reebok
response thank you for the advice reebok
response thank you for the advice reebok a lot of love happening the community
a lot of love happening the community
a lot of love happening the community for all the answers don’t give me that
for all the answers don’t give me that
for all the answers don’t give me that sits great um next up rise online is
sits great um next up rise online is
sits great um next up rise online is asking does riva feel that the mobile
asking does riva feel that the mobile
asking does riva feel that the mobile style that you’ve been talking about can
style that you’ve been talking about can
style that you’ve been talking about can apply to any business like even a lawyer
apply to any business like even a lawyer
apply to any business like even a lawyer or a therapist yes because I was that
or a therapist yes because I was that
or a therapist yes because I was that such a great question because two years
such a great question because two years
such a great question because two years ago I was doing seminar four score and
ago I was doing seminar four score and
ago I was doing seminar four score and we were doing it in different parts of
we were doing it in different parts of
we were doing it in different parts of the country a woman said to me she was a
the country a woman said to me she was a
the country a woman said to me she was a therapist and she said well that
therapist and she said well that
therapist and she said well that wouldn’t be appropriate for me and I
wouldn’t be appropriate for me and I
wouldn’t be appropriate for me and I said it would be because it’s just to be
said it would be because it’s just to be
said it would be because it’s just to be found people there i saw some number the
found people there i saw some number the
found people there i saw some number the other day about how many people use the
other day about how many people use the
other day about how many people use the yellow pages and it was like three
yellow pages and it was like three
yellow pages and it was like three percent or something I mean nobody does
percent or something I mean nobody does
percent or something I mean nobody does that anymore so what happens is that
that anymore so what happens is that
that anymore so what happens is that people are looking for a therapist or
people are looking for a therapist or
people are looking for a therapist or whatever else chances are they’re going
whatever else chances are they’re going
whatever else chances are they’re going to reach for their their phone or their
to reach for their their phone or their
to reach for their their phone or their tablet there’s something that’s going on
tablet there’s something that’s going on
tablet there’s something that’s going on worldwide right now called second
worldwide right now called second
worldwide right now called second screening and what this is is that the
screening and what this is is that the
screening and what this is is that the end of the day people are tired they are
end of the day people are tired they are
end of the day people are tired they are sitting down in front of the television
sitting down in front of the television
sitting down in front of the television and they’re watching television and they
and they’re watching television and they
and they’re watching television and they see something that reminds them of
see something that reminds them of
see something that reminds them of something and they want to look
something and they want to look
something and they want to look something up or they have their lists of
something up or they have their lists of
something up or they have their lists of the three last items that they didn’t
the three last items that they didn’t
the three last items that they didn’t get you today they’re not going to get
get you today they’re not going to get
get you today they’re not going to get up and go in their home office they’re
up and go in their home office they’re
up and go in their home office they’re not going to go bring their laptop
not going to go bring their laptop
not going to go bring their laptop they’re going to reach for their phone
they’re going to reach for their phone
they’re going to reach for their phone and they’re gonna do it and they’re
and they’re gonna do it and they’re
and they’re gonna do it and they’re going to look for a therapist and
going to look for a therapist and
going to look for a therapist and they’re going to look for a lawyer and
they’re going to look for a lawyer and
they’re going to look for a lawyer and so again your tip to be able to be found
so again your tip to be able to be found
so again your tip to be able to be found there not to get the google penalty you
there not to get the google penalty you
there not to get the google penalty you want to make sure your website is mobile
want to make sure your website is mobile
want to make sure your website is mobile friendly it applies there’s no business
friendly it applies there’s no business
friendly it applies there’s no business this is not apply to I love it that rise
this is not apply to I love it that rise
this is not apply to I love it that rise online master question has been in a lot
online master question has been in a lot
online master question has been in a lot of our twitter chats and he changed his
of our twitter chats and he changed his
of our twitter chats and he changed his bio to i asked great questions so i’m
bio to i asked great questions so i’m
bio to i asked great questions so i’m glad you could join in on this one too
glad you could join in on this one too
glad you could join in on this one too cuz shell is writing in how
cuz shell is writing in how
cuz shell is writing in how you get out of distraction and regain
you get out of distraction and regain
you get out of distraction and regain focus on your dream oh wow this is hard
focus on your dream oh wow this is hard
focus on your dream oh wow this is hard because me it’s not going to necessarily
because me it’s not going to necessarily
because me it’s not going to necessarily work for everybody else so basically I
work for everybody else so basically I
work for everybody else so basically I think for me you have to sit down and
think for me you have to sit down and
think for me you have to sit down and remind yourself what what that is you
remind yourself what what that is you
remind yourself what what that is you know you can you can put it on one of
know you can you can put it on one of
know you can you can put it on one of these big sticky sheets you know and
these big sticky sheets you know and
these big sticky sheets you know and front of you whether it’s on the
front of you whether it’s on the
front of you whether it’s on the bathroom there just a little message
bathroom there just a little message
bathroom there just a little message about you know reach for your dream or
about you know reach for your dream or
about you know reach for your dream or write down what your dream is but I
write down what your dream is but I
write down what your dream is but I think you have to spend a little bit of
think you have to spend a little bit of
think you have to spend a little bit of time every day because everybody’s lives
time every day because everybody’s lives
time every day because everybody’s lives gets really crazy startup nobody has
gets really crazy startup nobody has
gets really crazy startup nobody has time particularly through starting a
time particularly through starting a
time particularly through starting a business while you’re still working
business while you’re still working
business while you’re still working you’re juggling a life you’re juggling
you’re juggling a life you’re juggling
you’re juggling a life you’re juggling your job you’re juggling your startup so
your job you’re juggling your startup so
your job you’re juggling your startup so it helps to UM just remind yourself
it helps to UM just remind yourself
it helps to UM just remind yourself sometimes just 10 minutes a day of
sometimes just 10 minutes a day of
sometimes just 10 minutes a day of thinking about what is my goal what do I
thinking about what is my goal what do I
thinking about what is my goal what do I want to do and make a list I’m a big fan
want to do and make a list I’m a big fan
want to do and make a list I’m a big fan of lists so I like to make a list and
of lists so I like to make a list and
of lists so I like to make a list and this make a list of the things you’d the
this make a list of the things you’d the
this make a list of the things you’d the steps you need to take and you don’t
steps you need to take and you don’t
steps you need to take and you don’t necessarily need to do them daily but if
necessarily need to do them daily but if
necessarily need to do them daily but if you can take one step a week it’s just
you can take one step a week it’s just
you can take one step a week it’s just going to get you closer to that goal and
going to get you closer to that goal and
going to get you closer to that goal and it’s not going to distract you so much
it’s not going to distract you so much
it’s not going to distract you so much that you can’t you can’t balance
that you can’t you can’t balance
that you can’t you can’t balance everything you’re trying to do i love it
everything you’re trying to do i love it
everything you’re trying to do i love it and i love how how you have it on an
and i love how how you have it on an
and i love how how you have it on an orange piece of paper green lights
orange piece of paper green lights
orange piece of paper green lights behind you and can you actually talk
behind you and can you actually talk
behind you and can you actually talk about that because the environment that
about that because the environment that
about that because the environment that your win you know not just your physical
your win you know not just your physical
your win you know not just your physical environment also your environment or
environment also your environment or
environment also your environment or your friends and your family and the
your friends and your family and the
your friends and your family and the people you surround yourself with just
people you surround yourself with just
people you surround yourself with just like your daily environment can hold you
like your daily environment can hold you
like your daily environment can hold you back they hold you where you are instead
back they hold you where you are instead
back they hold you where you are instead of loving you so it looks like you have
of loving you so it looks like you have
of loving you so it looks like you have intentionally created an environment
intentionally created an environment
intentionally created an environment that supports you to go on and be who
that supports you to go on and be who
that supports you to go on and be who you are and it just comes across in the
you are and it just comes across in the
you are and it just comes across in the video and look in the background and
video and look in the background and
video and look in the background and everything you’re talking about and your
everything you’re talking about and your
everything you’re talking about and your energy can you just quickly touch on
energy can you just quickly touch on
energy can you just quickly touch on that for people watching I think that
that for people watching I think that
that for people watching I think that that for people who are small business
that for people who are small business
that for people who are small business owners who are entrepreneurial minded
owners who are entrepreneurial minded
owners who are entrepreneurial minded even before they start a business this
even before they start a business this
even before they start a business this is the time where you know if you’re
is the time where you know if you’re
is the time where you know if you’re married your spouse might be a little
married your spouse might be a little
married your spouse might be a little bit nervous about that if you’re young
bit nervous about that if you’re young
bit nervous about that if you’re young your parents might think you’re a little
your parents might think you’re a little
your parents might think you’re a little bit
bit
bit crazy i think a lot of that is is going
crazy i think a lot of that is is going
crazy i think a lot of that is is going away the stigma of being an entrepreneur
away the stigma of being an entrepreneur
away the stigma of being an entrepreneur is going away it was very much in
is going away it was very much in
is going away it was very much in evidence in the 90s even when the whole
evidence in the 90s even when the whole
evidence in the 90s even when the whole entrepreneurial revolution started
entrepreneurial revolution started
entrepreneurial revolution started people were like you’re crazy why would
people were like you’re crazy why would
people were like you’re crazy why would you leave a job and start your own
you leave a job and start your own
you leave a job and start your own business so I don’t think there’s that
business so I don’t think there’s that
business so I don’t think there’s that so much anymore but if you see that
so much anymore but if you see that
so much anymore but if you see that there are negative people in your life
there are negative people in your life
there are negative people in your life people who are telling you you’re never
people who are telling you you’re never
people who are telling you you’re never going to be able to do that or God years
going to be able to do that or God years
going to be able to do that or God years you’re really bad at that why would you
you’re really bad at that why would you
you’re really bad at that why would you think you could run that business I mean
think you could run that business I mean
think you could run that business I mean I’m not telling you to get divorced or
I’m not telling you to get divorced or
I’m not telling you to get divorced or tell your parents to like your disowning
tell your parents to like your disowning
tell your parents to like your disowning them but if it’s outside of that if it’s
them but if it’s outside of that if it’s
them but if it’s outside of that if it’s friends you don’t have room for negative
friends you don’t have room for negative
friends you don’t have room for negative people in your life I think it’s really
people in your life I think it’s really
people in your life I think it’s really important to make sure that that you
important to make sure that that you
important to make sure that that you don’t have to your friends don’t have to
don’t have to your friends don’t have to
don’t have to your friends don’t have to be other entrepreneurs but they have to
be other entrepreneurs but they have to
be other entrepreneurs but they have to be people who understand what you’re
be people who understand what you’re
be people who understand what you’re doing and why you want to do it and who
doing and why you want to do it and who
doing and why you want to do it and who respect you enough to support you in
respect you enough to support you in
respect you enough to support you in this decision that’s not to say you want
this decision that’s not to say you want
this decision that’s not to say you want people who question you you want people
people who question you you want people
people who question you you want people who say is that the right way to do that
who say is that the right way to do that
who say is that the right way to do that are you sure that’s the right thing
are you sure that’s the right thing
are you sure that’s the right thing because when somebody asks you a
because when somebody asks you a
because when somebody asks you a question you know you need a thicker
question you know you need a thicker
question you know you need a thicker skin they’re not attacking you there
skin they’re not attacking you there
skin they’re not attacking you there just kind of that question my mate you
just kind of that question my mate you
just kind of that question my mate you think about wait maybe I can do it this
think about wait maybe I can do it this
think about wait maybe I can do it this way or or like when I told you we
way or or like when I told you we
way or or like when I told you we started doing all these twitter posts on
started doing all these twitter posts on
started doing all these twitter posts on our site it’s because a friend of mine
our site it’s because a friend of mine
our site it’s because a friend of mine said what are you doing why aren’t you
said what are you doing why aren’t you
said what are you doing why aren’t you doing this and I was like well I just
doing this and I was like well I just
doing this and I was like well I just think it’s silly because well just try
think it’s silly because well just try
think it’s silly because well just try it so we had this little mini
it so we had this little mini
it so we had this little mini conversation and I was like okay he’s
conversation and I was like okay he’s
conversation and I was like okay he’s right why shouldn’t I just try it so I
right why shouldn’t I just try it so I
right why shouldn’t I just try it so I think well you wouldn’t you want to
think well you wouldn’t you want to
think well you wouldn’t you want to invite people who might be skeptical if
invite people who might be skeptical if
invite people who might be skeptical if they’re really negative think twice
they’re really negative think twice
they’re really negative think twice about that relationship yeah and I think
about that relationship yeah and I think
about that relationship yeah and I think it’s great that you uh you don’t have
it’s great that you uh you don’t have
it’s great that you uh you don’t have friends I push you and give you ideas
friends I push you and give you ideas
friends I push you and give you ideas and challenge you even though you might
and challenge you even though you might
and challenge you even though you might be an expert like hey well maybe that
be an expert like hey well maybe that
be an expert like hey well maybe that was a blind spot and their interview to
was a blind spot and their interview to
was a blind spot and their interview to do better I’m talking about Twitter I’m
do better I’m talking about Twitter I’m
do better I’m talking about Twitter I’m curious what your favorite social
curious what your favorite social
curious what your favorite social platform is and why when I when I see
platform is and why when I when I see
platform is and why when I when I see you at Sage some in July you’re on your
you at Sage some in July you’re on your
you at Sage some in July you’re on your phone or did what app you’re going to be
phone or did what app you’re going to be
phone or did what app you’re going to be using who
using who
using who we’re gonna be logged into I’m gonna be
we’re gonna be logged into I’m gonna be
we’re gonna be logged into I’m gonna be on Twitter I for me I like Twitter
on Twitter I for me I like Twitter
on Twitter I for me I like Twitter because it’s immediate it’s personal I
because it’s immediate it’s personal I
because it’s immediate it’s personal I feel like um you can meet somebody I met
feel like um you can meet somebody I met
feel like um you can meet somebody I met somebody probably seven year eight years
somebody probably seven year eight years
somebody probably seven year eight years ago at a conference and I didn’t know
ago at a conference and I didn’t know
ago at a conference and I didn’t know where I knew her a little bit from
where I knew her a little bit from
where I knew her a little bit from Twitter but I’ve only seen her probably
Twitter but I’ve only seen her probably
Twitter but I’ve only seen her probably three times in that eight or nine years
three times in that eight or nine years
three times in that eight or nine years but but we’re Twitter buddies right and
but but we’re Twitter buddies right and
but but we’re Twitter buddies right and I feel like there’s a lot of
I feel like there’s a lot of
I feel like there’s a lot of relationships that you can um develop on
relationships that you can um develop on
relationships that you can um develop on Twitter where I’m not a big Facebook fan
Twitter where I’m not a big Facebook fan
Twitter where I’m not a big Facebook fan because it takes it takes longer you
because it takes it takes longer you
because it takes it takes longer you have to first of all on facebook they
have to first of all on facebook they
have to first of all on facebook they have to opt-in right you have to like
have to opt-in right you have to like
have to opt-in right you have to like follow each other on Twitter it’s a
follow each other on Twitter it’s a
follow each other on Twitter it’s a great way to meet people you don’t know
great way to meet people you don’t know
great way to meet people you don’t know because um you know maybe they see you
because um you know maybe they see you
because um you know maybe they see you want to tweet chat and they follow you
want to tweet chat and they follow you
want to tweet chat and they follow you and then they’ll at you or they seen an
and then they’ll at you or they seen an
and then they’ll at you or they seen an article I wrote somewhere and that and
article I wrote somewhere and that and
article I wrote somewhere and that and they’ll ask me a question so I just like
they’ll ask me a question so I just like
they’ll ask me a question so I just like Twitter because I think its immediate
Twitter because I think its immediate
Twitter because I think its immediate and I know it’s not personal but it
and I know it’s not personal but it
and I know it’s not personal but it feels more personal and I for me
feels more personal and I for me
feels more personal and I for me facebook is confusing because things are
facebook is confusing because things are
facebook is confusing because things are on top and then they’re not and then
on top and then they’re not and then
on top and then they’re not and then they are again and like I’m like why are
they are again and like I’m like why are
they are again and like I’m like why are you showing me that I don’t really care
you showing me that I don’t really care
you showing me that I don’t really care so um I like Twitter because um it’s
so um I like Twitter because um it’s
so um I like Twitter because um it’s chronological I don’t mess with that
chronological I don’t mess with that
chronological I don’t mess with that Twitter I hear rumors that they’re
Twitter I hear rumors that they’re
Twitter I hear rumors that they’re thinking about it I would really get me
thinking about it I would really get me
thinking about it I would really get me mad do you use HootSuite how do you
mad do you use HootSuite how do you
mad do you use HootSuite how do you manage your twitter feed I sweet and
manage your twitter feed I sweet and
manage your twitter feed I sweet and tweetdeck so I like TweetDeck um it’s
tweetdeck so I like TweetDeck um it’s
tweetdeck so I like TweetDeck um it’s easier to read on my on my laptop
easier to read on my on my laptop
easier to read on my on my laptop because that you can make the columns
because that you can make the columns
because that you can make the columns narrower where um you know on whose
narrower where um you know on whose
narrower where um you know on whose suite the columns are a little bit wider
suite the columns are a little bit wider
suite the columns are a little bit wider but moberly I like the HootSuite app
but moberly I like the HootSuite app
but moberly I like the HootSuite app better so on my phone on my iPad I have
better so on my phone on my iPad I have
better so on my phone on my iPad I have I mean I haven’t sweet on my on my
I mean I haven’t sweet on my on my
I mean I haven’t sweet on my on my computer as well and I generally will
computer as well and I generally will
computer as well and I generally will schedule a lot of stuff out on hootsuite
schedule a lot of stuff out on hootsuite
schedule a lot of stuff out on hootsuite but to consume it to read it I generally
but to consume it to read it I generally
but to consume it to read it I generally read on tweetdeck got it another
read on tweetdeck got it another
read on tweetdeck got it another question about social media on mobile
question about social media on mobile
question about social media on mobile snapchat and Instagram seem to have a
snapchat and Instagram seem to have a
snapchat and Instagram seem to have a younger audience would you advise older
younger audience would you advise older
younger audience would you advise older businesses to
businesses to
businesses to join those arenas or avoid them well I
join those arenas or avoid them well I
join those arenas or avoid them well I who are your customers you could be an
who are your customers you could be an
who are your customers you could be an older business you can be an older
older business you can be an older
older business you can be an older entrepreneur but if you’re selling to on
entrepreneur but if you’re selling to on
entrepreneur but if you’re selling to on gen Z yeah you have no choice do not do
gen Z yeah you have no choice do not do
gen Z yeah you have no choice do not do not be inauthentic so don’t try to be a
not be inauthentic so don’t try to be a
not be inauthentic so don’t try to be a six-year-old pretending that you’re 20
six-year-old pretending that you’re 20
six-year-old pretending that you’re 20 if you think that you need um you know
if you think that you need um you know
if you think that you need um you know the mindset of a twenty-year-old hire
the mindset of a twenty-year-old hire
the mindset of a twenty-year-old hire one you know hire a marquis you can hire
one you know hire a marquis you can hire
one you know hire a marquis you can hire somebody part-time you know it’s not
somebody part-time you know it’s not
somebody part-time you know it’s not like higher oh my god it’s going to cost
like higher oh my god it’s going to cost
like higher oh my god it’s going to cost me thousands of dollars you can hire a
me thousands of dollars you can hire a
me thousands of dollars you can hire a part-timer that that will cost you you
part-timer that that will cost you you
part-timer that that will cost you you know that maybe works 10 hours a week um
know that maybe works 10 hours a week um
know that maybe works 10 hours a week um to do that for you you really want to
to do that for you you really want to
to do that for you you really want to make sure you’re authentic in that
make sure you’re authentic in that
make sure you’re authentic in that you’re presenting your business as
you’re presenting your business as
you’re presenting your business as authentic and don’t have this person
authentic and don’t have this person
authentic and don’t have this person there’s 20 year old doing it as if they
there’s 20 year old doing it as if they
there’s 20 year old doing it as if they are you because what are you gonna do
are you because what are you gonna do
are you because what are you gonna do when you meet somebody you know add an
when you meet somebody you know add an
when you meet somebody you know add an event and I don’t think anybody minds
event and I don’t think anybody minds
event and I don’t think anybody minds that they understand that if they’re
that they understand that if they’re
that they understand that if they’re talking about business they’re talking
talking about business they’re talking
talking about business they’re talking or business write a follow-up question
or business write a follow-up question
or business write a follow-up question from someone else on that having trouble
from someone else on that having trouble
from someone else on that having trouble attracting people uh he’s finding that
attracting people uh he’s finding that
attracting people uh he’s finding that the people just aren’t as passionate as
the people just aren’t as passionate as
the people just aren’t as passionate as he is and the ends up having to work
he is and the ends up having to work
he is and the ends up having to work alone and it’s killing killing them
alone and it’s killing killing them
alone and it’s killing killing them holding them back distracting him so how
holding them back distracting him so how
holding them back distracting him so how do you hire people to help you do these
do you hire people to help you do these
do you hire people to help you do these things well I think that first of all if
things well I think that first of all if
things well I think that first of all if you’re a startup before you start hiring
you’re a startup before you start hiring
you’re a startup before you start hiring maybe start finding independent
maybe start finding independent
maybe start finding independent contractors it’s cheaper just make sure
contractors it’s cheaper just make sure
contractors it’s cheaper just make sure if you’re in the u.s. I don’t know what
if you’re in the u.s. I don’t know what
if you’re in the u.s. I don’t know what the laws are anywhere else but if you’re
the laws are anywhere else but if you’re
the laws are anywhere else but if you’re in the US there’s a lot of there’s like
in the US there’s a lot of there’s like
in the US there’s a lot of there’s like a the IRS go to the IRS website and
a the IRS go to the IRS website and
a the IRS go to the IRS website and there’s like 21 things that tell you the
there’s like 21 things that tell you the
there’s like 21 things that tell you the difference between an independent
difference between an independent
difference between an independent contractor and an employee and this is a
contractor and an employee and this is a
contractor and an employee and this is a really if you make the mistake of
really if you make the mistake of
really if you make the mistake of misclassifying somebody it’s the
misclassifying somebody it’s the
misclassifying somebody it’s the penalties are huge I mean it just
penalties are huge I mean it just
penalties are huge I mean it just happened here in California with uber
happened here in California with uber
happened here in California with uber where the court ruled that an uber
where the court ruled that an uber
where the court ruled that an uber driver was an employee I don’t know
driver was an employee I don’t know
driver was an employee I don’t know where that’s going to go because a lot
where that’s going to go because a lot
where that’s going to go because a lot of those rules differ from state to
of those rules differ from state to
of those rules differ from state to state but start with that and then
state but start with that and then
state but start with that and then you’re going to look for people who you
you’re going to look for people who you
you’re going to look for people who you know so go on places like Elance or guru
know so go on places like Elance or guru
know so go on places like Elance or guru calm and and look for people whose
calm and and look for people whose
calm and and look for people whose profile um you like
profile um you like
profile um you like and then have a have a like a gchat or a
and then have a have a like a gchat or a
and then have a have a like a gchat or a skype call with them so it’s not just
skype call with them so it’s not just
skype call with them so it’s not just over the phone so you can see um is are
over the phone so you can see um is are
over the phone so you can see um is are they passionate you can see their their
they passionate you can see their their
they passionate you can see their their background of what they’re showing you
background of what they’re showing you
background of what they’re showing you and you can you can pretend a lot but
and you can you can pretend a lot but
and you can you can pretend a lot but when you’re talking to somebody visually
when you’re talking to somebody visually
when you’re talking to somebody visually it’s hard to fake the passion and
it’s hard to fake the passion and
it’s hard to fake the passion and enthusiasm and then just because it’s
enthusiasm and then just because it’s
enthusiasm and then just because it’s it’s 1099 work right you’re not stuck
it’s 1099 work right you’re not stuck
it’s 1099 work right you’re not stuck with them if it doesn’t work you can
with them if it doesn’t work you can
with them if it doesn’t work you can find some somebody else I think there’s
find some somebody else I think there’s
find some somebody else I think there’s a lot of people right now we’re looking
a lot of people right now we’re looking
a lot of people right now we’re looking at UM Millennials now the waves of
at UM Millennials now the waves of
at UM Millennials now the waves of Millennials coming out of college
Millennials coming out of college
Millennials coming out of college there’s a lot of really enthusiastic
there’s a lot of really enthusiastic
there’s a lot of really enthusiastic smart people looking for jobs you just
smart people looking for jobs you just
smart people looking for jobs you just might need to UM spread the word that
might need to UM spread the word that
might need to UM spread the word that that you’re in the market but I would
that you’re in the market but I would
that you’re in the market but I would always start with attending not 1099
always start with attending not 1099
always start with attending not 1099 employee first cool um looking at the
employee first cool um looking at the
employee first cool um looking at the time maybe one last question this is
time maybe one last question this is
time maybe one last question this is some great action happening here says
some great action happening here says
some great action happening here says awesome uh what three pieces of advice
awesome uh what three pieces of advice
awesome uh what three pieces of advice would you give to college students who
would you give to college students who
would you give to college students who want to become entrepreneurs so we’re
want to become entrepreneurs so we’re
want to become entrepreneurs so we’re going over here I love this question one
going over here I love this question one
going over here I love this question one started think about fake here’s the
started think about fake here’s the
started think about fake here’s the easiest thing people go what can I do
easiest thing people go what can I do
easiest thing people go what can I do when I’m in college does this question
when I’m in college does this question
when I’m in college does this question applies to college students or everybody
applies to college students or everybody
applies to college students or everybody else what do you want that you can have
else what do you want that you can have
else what do you want that you can have what what do you wish it could happen
what what do you wish it could happen
what what do you wish it could happen you know I went to college a million
you know I went to college a million
you know I went to college a million years ago um and in Columbia Missouri
years ago um and in Columbia Missouri
years ago um and in Columbia Missouri and there weren’t a lot of places that
and there weren’t a lot of places that
and there weren’t a lot of places that delivered food to the dorm so back at
delivered food to the dorm so back at
delivered food to the dorm so back at that time it was like well if I could
that time it was like well if I could
that time it was like well if I could call you know jack in the box and get my
call you know jack in the box and get my
call you know jack in the box and get my tacos delivered particularly for other
tacos delivered particularly for other
tacos delivered particularly for other college students who don’t have cars
college students who don’t have cars
college students who don’t have cars that was really important to other
that was really important to other
that was really important to other students need rises is offering ride
students need rises is offering ride
students need rises is offering ride sharing something that that that’s
sharing something that that that’s
sharing something that that that’s needed so think about what what needs
needed so think about what what needs
needed so think about what what needs you’re facing with and then um it’s
you’re facing with and then um it’s
you’re facing with and then um it’s really great when you look a lot of
really great when you look a lot of
really great when you look a lot of these startups today a lot of even these
these startups today a lot of even these
these startups today a lot of even these tech ones they’re starting with people
tech ones they’re starting with people
tech ones they’re starting with people that they met at college so second step
that they met at college so second step
that they met at college so second step is to surround yourself don’t try to
is to surround yourself don’t try to
is to surround yourself don’t try to keep this you know a secret and do it
keep this you know a secret and do it
keep this you know a secret and do it alone in the corner of your dorm room
alone in the corner of your dorm room
alone in the corner of your dorm room find people who are equally passionate
find people who are equally passionate
find people who are equally passionate who can buy into your idea because the
who can buy into your idea because the
who can buy into your idea because the more people you have the more it’s going
more people you have the more it’s going
more people you have the more it’s going to
to
to spread and then take entrepreneurship
spread and then take entrepreneurship
spread and then take entrepreneurship classes I don’t subscribe to the oh you
classes I don’t subscribe to the oh you
classes I don’t subscribe to the oh you can’t teach entrepreneurship you can’t
can’t teach entrepreneurship you can’t
can’t teach entrepreneurship you can’t teach the spirit of entrepreneurship but
teach the spirit of entrepreneurship but
teach the spirit of entrepreneurship but you can teach how to read a balance
you can teach how to read a balance
you can teach how to read a balance sheet how to create a business plan have
sheet how to create a business plan have
sheet how to create a business plan have create a marketing plan what does all
create a marketing plan what does all
create a marketing plan what does all this mean and it’s really important that
this mean and it’s really important that
this mean and it’s really important that you arm yourself with this knowledge
you arm yourself with this knowledge
you arm yourself with this knowledge particularly while you’re in college and
particularly while you’re in college and
particularly while you’re in college and starting this because when you’re out
starting this because when you’re out
starting this because when you’re out and really that business is up and
and really that business is up and
and really that business is up and running you don’t want someone cheating
running you don’t want someone cheating
running you don’t want someone cheating from you because you don’t know how to
from you because you don’t know how to
from you because you don’t know how to read a balance sheet and the accountant
read a balance sheet and the accountant
read a balance sheet and the accountant you hire it is embezzle I love it the
you hire it is embezzle I love it the
you hire it is embezzle I love it the time was already up and it flies and
time was already up and it flies and
time was already up and it flies and talk with you thank you everybody for
talk with you thank you everybody for
talk with you thank you everybody for watching just as a reminder or even our
watching just as a reminder or even our
watching just as a reminder or even our both can be speaking at the sage summit
both can be speaking at the sage summit
both can be speaking at the sage summit in norleans it’s July 27 to 30th usually
in norleans it’s July 27 to 30th usually
in norleans it’s July 27 to 30th usually it’s an eight hundred dollar ticket but
it’s an eight hundred dollar ticket but
it’s an eight hundred dollar ticket but they provided me with a bonus code i
they provided me with a bonus code i
they provided me with a bonus code i leaked it in the scripture we can get it
leaked it in the scripture we can get it
leaked it in the scripture we can get it for a hundred bucks $99 so great deal
for a hundred bucks $99 so great deal
for a hundred bucks $99 so great deal great price I’ll be there we’ve been
great price I’ll be there we’ve been
great price I’ll be there we’ve been there will be on Twitter will be on
there will be on Twitter will be on
there will be on Twitter will be on YouTube embarrassing questions doing our
YouTube embarrassing questions doing our
YouTube embarrassing questions doing our thing weaver thank you so much for
thing weaver thank you so much for
thing weaver thank you so much for joining us today I really push at the
joining us today I really push at the
joining us today I really push at the time and I’ll see you in a month yeah
time and I’ll see you in a month yeah
time and I’ll see you in a month yeah see you then thanks Evan cool hi
see you then thanks Evan cool hi
see you then thanks Evan cool hi everybody
”
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