hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from my form administrator GT who posed
from my form administrator GT who posed
from my form administrator GT who posed a really great question in our forums
a really great question in our forums
a really great question in our forums and is basically what do you do with
and is basically what do you do with
and is basically what do you do with visitors who come dear website but don’t
visitors who come dear website but don’t
visitors who come dear website but don’t buy it’s a huge percentage really the
buy it’s a huge percentage really the
buy it’s a huge percentage really the largest percentage of the types of
largest percentage of the types of
largest percentage of the types of people come to your website and what can
people come to your website and what can
people come to your website and what can you do to increase the conversions and
you do to increase the conversions and
you do to increase the conversions and get them to take more action on your
get them to take more action on your
get them to take more action on your website so just to illustrate what he’s
website so just to illustrate what he’s
website so just to illustrate what he’s talking about you know this is a big
talking about you know this is a big
talking about you know this is a big circle of all the people who are coming
circle of all the people who are coming
circle of all the people who are coming to our website these are all of our
to our website these are all of our
to our website these are all of our visitors maybe this will be the number
visitors maybe this will be the number
visitors maybe this will be the number of people who will buy right away you
of people who will buy right away you
of people who will buy right away you know this might be the number of people
know this might be the number of people
know this might be the number of people who request more information it might
who request more information it might
who request more information it might sign up for our newsletter and maybe
sign up for our newsletter and maybe
sign up for our newsletter and maybe this is the number of people who will
this is the number of people who will
this is the number of people who will share we have social media no they tweet
share we have social media no they tweet
share we have social media no they tweet about it they put out their facebook
about it they put out their facebook
about it they put out their facebook page whether you have this huge mass of
page whether you have this huge mass of
page whether you have this huge mass of other people who aren’t doing anything
other people who aren’t doing anything
other people who aren’t doing anything you might have other types of
you might have other types of
you might have other types of conversions maybe somebody clicks on an
conversions maybe somebody clicks on an
conversions maybe somebody clicks on an advertisement as an example so the idea
advertisement as an example so the idea
advertisement as an example so the idea is how can we make all of these circles
is how can we make all of these circles
is how can we make all of these circles just a little bit bigger and be able to
just a little bit bigger and be able to
just a little bit bigger and be able to convert far more people to to who are
convert far more people to to who are
convert far more people to to who are coming to our website convert them to
coming to our website convert them to
coming to our website convert them to take action on our website so a couple
take action on our website so a couple
take action on our website so a couple of ideas that hopefully can help and I
of ideas that hopefully can help and I
of ideas that hopefully can help and I haven’t figured it all out myself this
haven’t figured it all out myself this
haven’t figured it all out myself this is a continual challenge that I faced
is a continual challenge that I faced
is a continual challenge that I faced with my business as well I think anybody
with my business as well I think anybody
with my business as well I think anybody who owns website is always looking for
who owns website is always looking for
who owns website is always looking for ways to improve the conversions but the
ways to improve the conversions but the
ways to improve the conversions but the first thing you can do is segment so
first thing you can do is segment so
first thing you can do is segment so what I would do is look at the different
what I would do is look at the different
what I would do is look at the different types of traffic that you’re getting so
types of traffic that you’re getting so
types of traffic that you’re getting so if you’re getting social media traffic
if you’re getting social media traffic
if you’re getting social media traffic maybe those guys aren’t buying a lot
maybe those guys aren’t buying a lot
maybe those guys aren’t buying a lot from you so I don’t want to focus on the
from you so I don’t want to focus on the
from you so I don’t want to focus on the buy now button maybe I want to focus on
buy now button maybe I want to focus on
buy now button maybe I want to focus on the sharing button somebody comes on
the sharing button somebody comes on
the sharing button somebody comes on Twitter may not buy from you but they
Twitter may not buy from you but they
Twitter may not buy from you but they may tweet about it right they may share
may tweet about it right they may share
may tweet about it right they may share it they may put it on their Twitter or
it they may put it on their Twitter or
it they may put it on their Twitter or they may you know Facebook like it and
they may you know Facebook like it and
they may you know Facebook like it and that stuff you know maybe you don’t
that stuff you know maybe you don’t
that stuff you know maybe you don’t think of as a conversion because it
think of as a conversion because it
think of as a conversion because it doesn’t give you money but what it does
doesn’t give you money but what it does
doesn’t give you money but what it does do is it a provides social proof for
do is it a provides social proof for
do is it a provides social proof for what you’re selling for your website for
what you’re selling for your website for
what you’re selling for your website for your organization for your product or
your organization for your product or
your organization for your product or service and it will also help you
service and it will also help you
service and it will also help you improve your organic search engine
improve your organic search engine
improve your organic search engine rankings so somebody is tweeting about
rankings so somebody is tweeting about
rankings so somebody is tweeting about it and that can drive up your s
it and that can drive up your s
it and that can drive up your s yo rankings then people who are
yo rankings then people who are
yo rankings then people who are searching for your product or service
searching for your product or service
searching for your product or service are going to lend on your website lot
are going to lend on your website lot
are going to lend on your website lot more often so those are guys so you
more often so those are guys so you
more often so those are guys so you still want to treat really well and
still want to treat really well and
still want to treat really well and encourage them to to share even though
encourage them to to share even though
encourage them to to share even though they’re not going to buy so its segment
they’re not going to buy so its segment
they’re not going to buy so its segment so if you do find that social media
so if you do find that social media
so if you do find that social media traffic doesn’t convert well in terms of
traffic doesn’t convert well in terms of
traffic doesn’t convert well in terms of mind if somebody comes to your website
mind if somebody comes to your website
mind if somebody comes to your website from Twitter from facebook then don’t
from Twitter from facebook then don’t
from Twitter from facebook then don’t show them the Buy Now button is big show
show them the Buy Now button is big show
show them the Buy Now button is big show them the sharing features as bigger so
them the sharing features as bigger so
them the sharing features as bigger so then they’ll want to do that a lot more
then they’ll want to do that a lot more
then they’ll want to do that a lot more and you’ll improve your conversion the
and you’ll improve your conversion the
and you’ll improve your conversion the left side if you have people who are
left side if you have people who are
left side if you have people who are coming from referred websites for
coming from referred websites for
coming from referred websites for example and you find that those guys
example and you find that those guys
example and you find that those guys really sign up a lot for your newsletter
really sign up a lot for your newsletter
really sign up a lot for your newsletter or people from you know SEO traffic sign
or people from you know SEO traffic sign
or people from you know SEO traffic sign up for your newsletter a lot compared to
up for your newsletter a lot compared to
up for your newsletter a lot compared to tweeting about it then don’t make the
tweeting about it then don’t make the
tweeting about it then don’t make the social media stuff as prominent make the
social media stuff as prominent make the
social media stuff as prominent make the newsletter signups more prominent so
newsletter signups more prominent so
newsletter signups more prominent so what you do is you basically show
what you do is you basically show
what you do is you basically show different versions of your website to
different versions of your website to
different versions of your website to different people who are coming to find
different people who are coming to find
different people who are coming to find your site depending where they come from
your site depending where they come from
your site depending where they come from so the content may be the same you’ve
so the content may be the same you’ve
so the content may be the same you’ve written great articles to talk about
written great articles to talk about
written great articles to talk about what you do and what you sell but all
what you do and what you sell but all
what you do and what you sell but all the surroundings up the next step the
the surroundings up the next step the
the surroundings up the next step the conversion action that you want them to
conversion action that you want them to
conversion action that you want them to take can be different depending on where
take can be different depending on where
take can be different depending on where people come from and you can code that
people come from and you can code that
people come from and you can code that into your website that it basically
into your website that it basically
into your website that it basically searches when somebody comes from your
searches when somebody comes from your
searches when somebody comes from your site it says where they come from and
site it says where they come from and
site it says where they come from and you just show a different conversion
you just show a different conversion
you just show a different conversion next step for them depending on where
next step for them depending on where
next step for them depending on where they’ve come from so that can really
they’ve come from so that can really
they’ve come from so that can really help boost your your conversions the
help boost your your conversions the
help boost your your conversions the next thing that I would think about here
next thing that I would think about here
next thing that I would think about here is simplify your site design and as
is simplify your site design and as
is simplify your site design and as website owners will usually start with a
website owners will usually start with a
website owners will usually start with a nice clean website and we’ve got our
nice clean website and we’ve got our
nice clean website and we’ve got our content and we’ve got our headline and
content and we’ve got our headline and
content and we’ve got our headline and then we start out in a whole bunch of
then we start out in a whole bunch of
then we start out in a whole bunch of other stuff right we add our little
other stuff right we add our little
other stuff right we add our little buttons in and we add more eyes and we
buttons in and we add more eyes and we
buttons in and we add more eyes and we add conversion steps newsletter by now
add conversion steps newsletter by now
add conversion steps newsletter by now tons of products you know we these stop
tons of products you know we these stop
tons of products you know we these stop convergence we put them in our content
convergence we put them in our content
convergence we put them in our content here and soon it becomes as ginormous
here and soon it becomes as ginormous
here and soon it becomes as ginormous mess and people don’t know where to go
mess and people don’t know where to go
mess and people don’t know where to go and if you look at you know when you
and if you look at you know when you
and if you look at you know when you have too many options for what to do
have too many options for what to do
have too many options for what to do next we usually give up and go back and
next we usually give up and go back and
next we usually give up and go back and find something else so what you want to
find something else so what you want to
find something else so what you want to do is make it simple again so identify
do is make it simple again so identify
do is make it simple again so identify the top one or two conversion steps that
the top one or two conversion steps that
the top one or two conversion steps that you want people to take and highlight
you want people to take and highlight
you want people to take and highlight those and illuminate everything else and
those and illuminate everything else and
those and illuminate everything else and we just went through a new site design
we just went through a new site design
we just went through a new site design as well and it tends to kind of creep up
as well and it tends to kind of creep up
as well and it tends to kind of creep up some there’s a new toolbar that comes
some there’s a new toolbar that comes
some there’s a new toolbar that comes out you want to put it on your website
out you want to put it on your website
out you want to put it on your website it’s the greatest thing since sliced
it’s the greatest thing since sliced
it’s the greatest thing since sliced bread so you got to have it on your site
bread so you got to have it on your site
bread so you got to have it on your site but it adds confusion and people will
but it adds confusion and people will
but it adds confusion and people will often leave your website instead of
often leave your website instead of
often leave your website instead of converting for any of them so what you
converting for any of them so what you
converting for any of them so what you want to do is again take away all the
want to do is again take away all the
want to do is again take away all the stuff that isn’t super important right
stuff that isn’t super important right
stuff that isn’t super important right so we have our headline we have our
so we have our headline we have our
so we have our headline we have our content and you have maybe you know an
content and you have maybe you know an
content and you have maybe you know an action item here and an action item here
action item here and an action item here
action item here and an action item here or whatever your site design is and it’s
or whatever your site design is and it’s
or whatever your site design is and it’s a lot simpler a lot easy for people to
a lot simpler a lot easy for people to
a lot simpler a lot easy for people to do and they’re more likely to convert to
do and they’re more likely to convert to
do and they’re more likely to convert to those steps so again you’re identifying
those steps so again you’re identifying
those steps so again you’re identifying the primary stuff you want them to take
the primary stuff you want them to take
the primary stuff you want them to take maybe a secondary and that’s all you
maybe a secondary and that’s all you
maybe a secondary and that’s all you wanting besides your content and again
wanting besides your content and again
wanting besides your content and again these can change depending on where
these can change depending on where
these can change depending on where people are coming from so it might be
people are coming from so it might be
people are coming from so it might be really big you know share social media
really big you know share social media
really big you know share social media at the coming from Twitter or might be
at the coming from Twitter or might be
at the coming from Twitter or might be really big sign up for our newsletter if
really big sign up for our newsletter if
really big sign up for our newsletter if they’re coming from search engine
they’re coming from search engine
they’re coming from search engine traffic and again you have to test to
traffic and again you have to test to
traffic and again you have to test to see you know what type of traffic
see you know what type of traffic
see you know what type of traffic inverts at different levels the next
inverts at different levels the next
inverts at different levels the next thing that can help across the board is
thing that can help across the board is
thing that can help across the board is emotion so what you want to do is tell
emotion so what you want to do is tell
emotion so what you want to do is tell stories that have an emotional
stories that have an emotional
stories that have an emotional connection to make people want to take
connection to make people want to take
connection to make people want to take that next step right if you look at most
that next step right if you look at most
that next step right if you look at most websites it’s pretty boring right there
websites it’s pretty boring right there
websites it’s pretty boring right there you know maybe the corporate bio or
you know maybe the corporate bio or
you know maybe the corporate bio or entrepreneurs going to hiding behind the
entrepreneurs going to hiding behind the
entrepreneurs going to hiding behind the website people like to buy from people
website people like to buy from people
website people like to buy from people and they like to convert with people
and they like to convert with people
and they like to convert with people they like to take the next step by
they like to take the next step by
they like to take the next step by working with a person so what you want
working with a person so what you want
working with a person so what you want to try to do is tell your personal story
to try to do is tell your personal story
to try to do is tell your personal story and tell your customer stories and do
and tell your customer stories and do
and tell your customer stories and do that before you start selling right if
that before you start selling right if
that before you start selling right if you want them to sign up for your
you want them to sign up for your
you want them to sign up for your newsletter you don’t say sign up for my
newsletter you don’t say sign up for my
newsletter you don’t say sign up for my newsletter you talked about the people
newsletter you talked about the people
newsletter you talked about the people who sign up for your newsletter and have
who sign up for your newsletter and have
who sign up for your newsletter and have gotten great value from it so you give
gotten great value from it so you give
gotten great value from it so you give them an emotional connection to want to
them an emotional connection to want to
them an emotional connection to want to take that next step with you and that
take that next step with you and that
take that next step with you and that will increase across the board for any
will increase across the board for any
will increase across the board for any type of traffic and any type of
type of traffic and any type of
type of traffic and any type of conversion step make sure you’re getting
conversion step make sure you’re getting
conversion step make sure you’re getting that emotion across the last thing I
that emotion across the last thing I
that emotion across the last thing I would do
would do
would do is date so if you think about when you
is date so if you think about when you
is date so if you think about when you are in love and your find their
are in love and your find their
are in love and your find their relationship you date before you get
relationship you date before you get
relationship you date before you get married right and it’s the same thing
married right and it’s the same thing
married right and it’s the same thing when you’re dealing with a web visitor
when you’re dealing with a web visitor
when you’re dealing with a web visitor potential customer somebody can
potential customer somebody can
potential customer somebody can potentially convert for you you want to
potentially convert for you you want to
potentially convert for you you want to go in and ask for the sale right away
go in and ask for the sale right away
go in and ask for the sale right away you want to get to know them and you
you want to get to know them and you
you want to get to know them and you want to date first build a relationship
want to date first build a relationship
want to date first build a relationship and then it’s more likely that you’re
and then it’s more likely that you’re
and then it’s more likely that you’re going to be able to convert them so if
going to be able to convert them so if
going to be able to convert them so if you’re looking at just purely from web
you’re looking at just purely from web
you’re looking at just purely from web visitors to bind on the site versus
visitors to bind on the site versus
visitors to bind on the site versus newsletter subscribers to bind on the
newsletter subscribers to bind on the
newsletter subscribers to bind on the site people are more likely to buy from
site people are more likely to buy from
site people are more likely to buy from you if they’re on your newsletter and
you if they’re on your newsletter and
you if they’re on your newsletter and they know you they like you they trust
they know you they like you they trust
they know you they like you they trust you they want to do business with you so
you they want to do business with you so
you they want to do business with you so you want to give it easy next steps to
you want to give it easy next steps to
you want to give it easy next steps to be able to get people to convert with
be able to get people to convert with
be able to get people to convert with you so I would definitely start by
you so I would definitely start by
you so I would definitely start by looking at my newsletter get people to
looking at my newsletter get people to
looking at my newsletter get people to sign up for that make it super easy just
sign up for that make it super easy just
sign up for that make it super easy just ask their name and email address and
ask their name and email address and
ask their name and email address and start dialoguing with them and your have
start dialoguing with them and your have
start dialoguing with them and your have a much greater chance to be able to
a much greater chance to be able to
a much greater chance to be able to convert them to buy your products and
convert them to buy your products and
convert them to buy your products and just saying hey by now kind of take it
just saying hey by now kind of take it
just saying hey by now kind of take it or leave it approach we will also follow
or leave it approach we will also follow
or leave it approach we will also follow our customers on Twitter try to engage
our customers on Twitter try to engage
our customers on Twitter try to engage with them we look for opportunities to
with them we look for opportunities to
with them we look for opportunities to send them brownies example one of our
send them brownies example one of our
send them brownies example one of our customers tweeted that her recognition
customers tweeted that her recognition
customers tweeted that her recognition was broken in her office and she was
was broken in her office and she was
was broken in her office and she was working at the starbucks so we sent her
working at the starbucks so we sent her
working at the starbucks so we sent her brownies and said we hope it feels
brownies and said we hope it feels
brownies and said we hope it feels better you know soon in the air
better you know soon in the air
better you know soon in the air condition is fixed it’s a hot summer day
condition is fixed it’s a hot summer day
condition is fixed it’s a hot summer day at the time so that those kinds of
at the time so that those kinds of
at the time so that those kinds of stories win over customers and it could
stories win over customers and it could
stories win over customers and it could be you know borderline customers who
be you know borderline customers who
be you know borderline customers who become customers for life or prospect
become customers for life or prospect
become customers for life or prospect customers who see how great a person you
customers who see how great a person you
customers who see how great a person you are and they get tied to your story and
are and they get tied to your story and
are and they get tied to your story and then they want to continue to you know
then they want to continue to you know
then they want to continue to you know sign up with you and do more a lot more
sign up with you and do more a lot more
sign up with you and do more a lot more business with you so look at trying to
business with you so look at trying to
business with you so look at trying to date with your customers before you try
date with your customers before you try
date with your customers before you try to seal the deal a little bit too early
to seal the deal a little bit too early
to seal the deal a little bit too early and you’ll improve your conversion rates
and you’ll improve your conversion rates
and you’ll improve your conversion rates a lot so I hope that helps I’d love to
a lot so I hope that helps I’d love to
a lot so I hope that helps I’d love to hear what you guys are doing I know I
hear what you guys are doing I know I
hear what you guys are doing I know I don’t have all the answers and these are
don’t have all the answers and these are
don’t have all the answers and these are only a couple things that you can do to
only a couple things that you can do to
only a couple things that you can do to improve your conversions so you know
improve your conversions so you know
improve your conversions so you know please give the video a thumbs up if you
please give the video a thumbs up if you
please give the video a thumbs up if you liked it below and it also love to hear
liked it below and it also love to hear
liked it below and it also love to hear what you guys are doing if you wanna
what you guys are doing if you wanna
what you guys are doing if you wanna live a comment under the video and stay
live a comment under the video and stay
live a comment under the video and stay tuned for next episode
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