hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer questions from
video I’m going to answer questions from
video I’m going to answer questions from one my readers Ronald who wanted my
one my readers Ronald who wanted my
one my readers Ronald who wanted my advice on his new startup idea so what
advice on his new startup idea so what
advice on his new startup idea so what he is trying to do here is you want to
he is trying to do here is you want to
he is trying to do here is you want to sell software to international radio
sell software to international radio
sell software to international radio stations to help them broadcast a
stations to help them broadcast a
stations to help them broadcast a greater audience online and reduce their
greater audience online and reduce their
greater audience online and reduce their bandwidth costs and make it super easy
bandwidth costs and make it super easy
bandwidth costs and make it super easy to set up and use and reach that wider
to set up and use and reach that wider
to set up and use and reach that wider audience and he was asking you know this
audience and he was asking you know this
audience and he was asking you know this is what I want to start with do you
is what I want to start with do you
is what I want to start with do you think international radio stations will
think international radio stations will
think international radio stations will buy this thanks Ronald so Ronald I know
buy this thanks Ronald so Ronald I know
buy this thanks Ronald so Ronald I know not too familiar with international
not too familiar with international
not too familiar with international radio stations but it doesn’t really
radio stations but it doesn’t really
radio stations but it doesn’t really matter the best advice that I have for
matter the best advice that I have for
matter the best advice that I have for you is go and start talking to them find
you is go and start talking to them find
you is go and start talking to them find a potential customer see if they
a potential customer see if they
a potential customer see if they actually have this problem that you
actually have this problem that you
actually have this problem that you think they have and see if they’d be
think they have and see if they’d be
think they have and see if they’d be willing to pay you to solve it right the
willing to pay you to solve it right the
willing to pay you to solve it right the best way to start a business is around a
best way to start a business is around a
best way to start a business is around a paying customer the worst way to set of
paying customer the worst way to set of
paying customer the worst way to set of businesses think oh here’s a great idea
businesses think oh here’s a great idea
businesses think oh here’s a great idea I think people want to do it and you
I think people want to do it and you
I think people want to do it and you spend all this time and imagery creating
spend all this time and imagery creating
spend all this time and imagery creating something that at the end of the day
something that at the end of the day
something that at the end of the day nobody really wants now you’re in the
nobody really wants now you’re in the
nobody really wants now you’re in the software business so the only investment
software business so the only investment
software business so the only investment is going to be your time you know money
is going to be your time you know money
is going to be your time you know money buying things but still you know your
buying things but still you know your
buying things but still you know your time is valuable and hopefully you want
time is valuable and hopefully you want
time is valuable and hopefully you want to spend it in ways that will generate
to spend it in ways that will generate
to spend it in ways that will generate you know good return is something that
you know good return is something that
you know good return is something that you’re excited about working on as well
you’re excited about working on as well
you’re excited about working on as well so go talk to these guys go talk to
so go talk to these guys go talk to
so go talk to these guys go talk to radio stations smaller ones to start
radio stations smaller ones to start
radio stations smaller ones to start with people who will spend the time with
with people who will spend the time with
with people who will spend the time with you and try to find out if this is a big
you and try to find out if this is a big
you and try to find out if this is a big problem and build it around their
problem and build it around their
problem and build it around their specifications some personal experience
specifications some personal experience
specifications some personal experience I’ve had a software companies before and
I’ve had a software companies before and
I’ve had a software companies before and one of the big mistakes that we made was
one of the big mistakes that we made was
one of the big mistakes that we made was we had a software company and we created
we had a software company and we created
we had a software company and we created what we thought was a really cool
what we thought was a really cool
what we thought was a really cool feature and we spent months working on
feature and we spent months working on
feature and we spent months working on this one feature it was the most
this one feature it was the most
this one feature it was the most complicated feature in our software and
complicated feature in our software and
complicated feature in our software and at the end of the day once we released
at the end of the day once we released
at the end of the day once we released it we found out that our customers
it we found out that our customers
it we found out that our customers didn’t care about it you know they
didn’t care about it you know they
didn’t care about it you know they wanted a small portion of that at that
wanted a small portion of that at that
wanted a small portion of that at that work to be okay but we spent all this
work to be okay but we spent all this
work to be okay but we spent all this time creating this feature that we
time creating this feature that we
time creating this feature that we thought people liked but they didn’t and
thought people liked but they didn’t and
thought people liked but they didn’t and luckily we had enough other features
luckily we had enough other features
luckily we had enough other features that we were still
that we were still
that we were still able to sell our software and make some
able to sell our software and make some
able to sell our software and make some money from doing it but how much better
money from doing it but how much better
money from doing it but how much better would our top forbidden if we didn’t
would our top forbidden if we didn’t
would our top forbidden if we didn’t build this feature when we build other
build this feature when we build other
build this feature when we build other ones that our customers really wanted so
ones that our customers really wanted so
ones that our customers really wanted so the lesson is talk to your customers
the lesson is talk to your customers
the lesson is talk to your customers right before you start building
right before you start building
right before you start building something go talk to your customers to
something go talk to your customers to
something go talk to your customers to find out if they really want it or not
find out if they really want it or not
find out if they really want it or not and they’ll help guide your first
and they’ll help guide your first
and they’ll help guide your first generation and then your future
generation and then your future
generation and then your future generations as well you want to build
generations as well you want to build
generations as well you want to build everything around your customer base so
everything around your customer base so
everything around your customer base so hopefully that helps I want to also
hopefully that helps I want to also
hopefully that helps I want to also invite one of my friends Danny in e to
invite one of my friends Danny in e to
invite one of my friends Danny in e to share his advice for you and give you
share his advice for you and give you
share his advice for you and give you some extra feedback on what you can do
some extra feedback on what you can do
some extra feedback on what you can do to grow your business
well Ronald it sounds to me like you’re
well Ronald it sounds to me like you’re an engineer and you have some expertise
an engineer and you have some expertise
an engineer and you have some expertise in the hardware and software
in the hardware and software
in the hardware and software technologies that would be required to
technologies that would be required to
technologies that would be required to develop this sort of Technology a sort
develop this sort of Technology a sort
develop this sort of Technology a sort of solution you know it’s very common
of solution you know it’s very common
of solution you know it’s very common for inventors for engineers for
for inventors for engineers for
for inventors for engineers for entrepreneurs who are focused on the
entrepreneurs who are focused on the
entrepreneurs who are focused on the product side to think about what is a
product side to think about what is a
product side to think about what is a really cool really valuable product that
really cool really valuable product that
really cool really valuable product that they could put together and then take it
they could put together and then take it
they could put together and then take it and start shopping around for who is
and start shopping around for who is
and start shopping around for who is someone who’d want to buy it what you
someone who’d want to buy it what you
someone who’d want to buy it what you really need to do because that can work
really need to do because that can work
really need to do because that can work but it leads to a lot of situations
but it leads to a lot of situations
but it leads to a lot of situations we’ve got entrepreneurs with products
we’ve got entrepreneurs with products
we’ve got entrepreneurs with products they put a lot of time and money into
they put a lot of time and money into
they put a lot of time and money into building with nobody who wants to buy it
building with nobody who wants to buy it
building with nobody who wants to buy it what I would suggest to you is start by
what I would suggest to you is start by
what I would suggest to you is start by looking for a need before you look for a
looking for a need before you look for a
looking for a need before you look for a product so look at the way that
product so look at the way that
product so look at the way that international radio stations are
international radio stations are
international radio stations are currently doing business how things are
currently doing business how things are
currently doing business how things are working for them how they connect with
working for them how they connect with
working for them how they connect with their audience and what is preventing
their audience and what is preventing
their audience and what is preventing them from taking the next step what are
them from taking the next step what are
them from taking the next step what are the next steps that they really want to
the next steps that they really want to
the next steps that they really want to be doing are they trying to reach new
be doing are they trying to reach new
be doing are they trying to reach new audiences are they trying to broadcast
audiences are they trying to broadcast
audiences are they trying to broadcast online what are the things are trying to
online what are the things are trying to
online what are the things are trying to go into and what’s missing for them to
go into and what’s missing for them to
go into and what’s missing for them to be able to do that and then develop a
be able to do that and then develop a
be able to do that and then develop a solution that is going to allow them to
solution that is going to allow them to
solution that is going to allow them to do that to overcome whatever it is
do that to overcome whatever it is
do that to overcome whatever it is they’re trying to overcome next it’s
they’re trying to overcome next it’s
they’re trying to overcome next it’s possible that want to buy this I don’t
possible that want to buy this I don’t
possible that want to buy this I don’t know I’m not an expert in international
know I’m not an expert in international
know I’m not an expert in international radio station business models but I can
radio station business models but I can
radio station business models but I can tell you that if you start with the
tell you that if you start with the
tell you that if you start with the product and then look for the need often
product and then look for the need often
product and then look for the need often you end up with a product and no sales
you end up with a product and no sales
you end up with a product and no sales whereas we start with the need and then
whereas we start with the need and then
whereas we start with the need and then build a product most of the time you’re
build a product most of the time you’re
build a product most of the time you’re going to have someone who’s going to
going to have someone who’s going to
going to have someone who’s going to want to buy it so I hope that was
want to buy it so I hope that was
want to buy it so I hope that was helpful to you Ronald and to everyone
helpful to you Ronald and to everyone
helpful to you Ronald and to everyone else was watching Russ Ronald if you
else was watching Russ Ronald if you
else was watching Russ Ronald if you have any further questions or want to
have any further questions or want to
have any further questions or want to explore this a little further you can
explore this a little further you can
explore this a little further you can find me a fire pole marketing com and in
find me a fire pole marketing com and in
find me a fire pole marketing com and in the meantime I wish everyone lots of
the meantime I wish everyone lots of
the meantime I wish everyone lots of success and I’ll see you all in the next
success and I’ll see you all in the next
success and I’ll see you all in the next video
so run of a hope that was useful for you
so run of a hope that was useful for you I hope my advice and danny’s from
I hope my advice and danny’s from
I hope my advice and danny’s from fireball marketing was was useful and
fireball marketing was was useful and
fireball marketing was was useful and you can go home and implement that into
you can go home and implement that into
you can go home and implement that into your business if you guys liked the
your business if you guys liked the
your business if you guys liked the video please give it a thumbs up and it
video please give it a thumbs up and it
video please give it a thumbs up and it also love to hear your thoughts and
also love to hear your thoughts and
also love to hear your thoughts and feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment under this video and stay tuned for the
under this video and stay tuned for the
under this video and stay tuned for the next episode
”
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