It had a network worth more than $ 8 billion in 2010
He is one of my favorite entrepreneurs
Steve Jobs of Apple and these ten rules of success
The thing I would say
When you grow older, you tend to be told because the world on is what it is
And your own
Your life is only to live your life in the world, and do not try to crush the walls a lot
Ah, try to be a nice family
Have a little fun and save a little money
But life
But this life is very limited
Life can be much wider
Once you discover one simple fact
It is that everything about and what life calls is made by people who were not smarter than I was
You can change that, you can influence it
You can, you can build your own things that others can use
And for a moment to understand this you can actually recommend life
What you know you are paying in, which is what comes out from the other side
You can, you can change it
You can mold it
Hee, this is probably the most important thing
Is to get rid of this
This … idea that life is there, and just that you will live it
But take this opportunity, change it, improve it
Put your fingerprint on it
Ah, I think this is very important
But you know that once you know it
You will want to change life and improve it
It’s corrupt in many things
Once you know this, you will never be yourself again
People say that you must have a lot of passion in what you do
This is absolutely true
The reason is
Because it is very difficult to continue if you do not have a passion. Any sane person will surrender
It’s really tough
And you have to do it over a long period of time
if. If you do not like it and you do not have fun to do
You do not really love
You will give up
This is what happens to most people actually if you are really looking at
In those who have finished
You know to be successful “referring to the eyes of the community” of those that have not
Often, it’s the ones that love Sussexful have done so they can persevere
You know, it got very difficult
And … and those that I did not like it, quit
Why they ???????
Right, the one you want to put up with these things if you do not love him
So, it’s a lot of hard work
And … and a lot of worry constantly
And … if you do not like it, you’re gonna fail
So you love it gotta, you gotta have passion
We had no idea at all what people would do ….
Because we can not afford to buy it for the computer to market until we released
Some parts of the new Packard and Tari quickly I’m not reporting down the design for
About six months ago, I decided that
I want to build on the computer so we built it until 4am
For many of the moons we had got a job we showed some references immediately
Everyone wanted and turned out to be talking about 40 hours to build one of these
Things at about 20 30 40 Another bucket and we have a lot of friends at work
That similar companies can also edit the seven parts of Mary
The arts scream in line
Help our friends to build computers and it just will be enormous
Clicking on our website on our lives we even got the idea one day that we could make
Printed circuit boards without parts and selling black printed circuit boards
To our friends and maybe cut the compilation and correct the time down you
You know fifteen of
The wat soldiers up HPC calculator and I sold my van and we got 1300 bucks together
They are our friend who is this 1300 person computer layout
Bucks do is put side we sell printed circuit boards that twice what
The cost of building it is compensated and hopefully our calculator has some transfer
A later date
That’s what we did and you’re out trying to get around PC boards one day and
I entered the bike shop in the first time by chopping off you and Paul Tyrell
Then the owner of the bike shop said I would take 50 of these computers
I saw the dollar signs in front of my eyes
What was the catch was one that he wanted them to fully assemble and test
Ready to go
It is a new development so we spent five days on the phone with
Distributors and convince electronics parts distributors all over
Here to give us about ten thousand dollars with the parts are thinner this
The time was suzy so we got parts and we built hundreds of computers and we charged 50
Of which cash and 29 days have borne fruit with distributors and this is how we got
So we started to have 50 PC leftovers while the guy we had to sell until then we
Which concern about marketing wearing a red distribution got on the phone with
Other computer stores across the country are gradually working out on everything
He started to build momentum and at that point in time we had some feeling that
We were on something
But the feeling was very different from the experience I actually see
Now the order is quite different and sometimes a lot of so many people
Ask what you did know that was about to go too much in this phenomenon, and you can
Say yes you know our plans by we led to a piece of paper however
Experience experiencing 500 people working in apple computers vary in
Experience the vision of a five year old child who really understands what it is
The tool he got in front of when he first got a job at u got you
Call from Steve Jobs and he will offer you some tips
Well he did not call to advise me but we work together on Nike
Apple called the Apple + Nike took us what Apple knows what the nose and Nike
Know bring new technology to the market long story anyway short ah
“Congratulations, this is great and you are going to do a great job
I said well do you have any advice and said that you do not know the grade and
Then there is a pause and everything goes well I do have some tips
90 was making some of the best products in the world
I mean the product that lusts after the stunning product is absolutely beautiful
But you can also make a lot of crap
He just get rid of the crappy stuff and focus on the good stuff and then I
Expect a little pause and laughter but there was there a pause but no
Laughing at the animal, it was quite right
The greatest self management people who do not need to be managed you think they are
Find out once you know what to do
They will go know how to do it they do not need to be managed at all
What you need is a common vision and that’s what driving leadership means
Having a vision is able to express that people around you can
Understand it and get a consensus on the common vision we wanted people to have
They were insanely great for what they did but the work was not necessarily seasoned
But professionals who were on the tips of their fingers and their passion
Understand the latest in terms of technology and what we can do with
That technology wanted to bring that many people even the most brilliant
The thing that happens is when you get a basic set of ten you know great people
To become a self-police as they were allowed in to that group so I take it
The most important job of a person like he is recruiting repeatedly tortured myself
We hired interviewers to come back and look at some interviews again
They will start at nine or ten in the morning and go through dinner
I knew the interviews would talk to everyone in the building at least once
Maybe several times then come back for another round of interviews and then
They will get together and talk about it then the penultimate has been done by now
It is very important rarely here at least for my mind when we finally decided
We love them enough to show them the Macintosh model and then set them
Down in front of him, if they are just kind of our borders this is nice
What we do not want
I wanted their eyes to light up then to get really excited then we knew
She was one of us and everyone just wanted to work not because it was work
That had to be done but it was because of something we really believed in
That was just going to really make a difference and that’s what I kept
It’s all going on and we all want to do exactly the same thing
Instead of spending time we have an argument about what the computer should be
We all knew what the computer should have and just when we did we went through it
Stage and Apple where we went out as we got off we were going to be a big company
Let us hire a professional management
We went out and hired a group of professional management they did not work
Absolutely
Mostly bozos they knew how to manage but they did not know how
do anything
So whether you are a great person why do you want to work for something
You can not learn anything from you and you know what is interesting to know what
Best Managers There are great individual contributors who have never had
You want to be a manager, but you have to be a manager for all
No one will be able to do as good a job for them after hiring two
Professional managers from outside the company shoot them both jobs
Bet on Debbie: A member of the Mac OS X team aged 32 and English
Great literature with an MBA from Stanford
He was a CFO with no manufacturing experience
I mean there is no way in the world that anyone else can give me this opportunity
To run this kind of process and I do not kid myself about it is
The risks are incredibly high for myself personally and professionally
Apple as the company put someone I love myself in this task
I mean they really get a lot of things that we bet that my feel
That organizational effectiveness
You know all of those in the absence of lack of technology lack of experience
Know time in manufacturing
So it’s a big risk and I’m just an example in every single person on
The Mac team almost in your life you know the entry level person you can say that around
This is where people have offered incredible unique opportunities
They prove they can do good down
They could write the book back inside the casing of each
Macintosh
Unseen by the consumer are the signatures of the whole team
This is Apple’s way of emphasizing that their latest innovation is a product
Individuals created
Not the company it’s very impressive
I amounted to over $ 1 million when I was 23 and over 10 million
When I was 24 and over a hundred million dollars for 25 and everything
It was not that important because I did not do it for money
II believe that money is a wonderful thing because it allows you to do things
Let you invest in ideas that do not have a short-term recovery
Things like that but especially at that point in my life it was not
Most important thing was the most important thing was the company
People ‘s products are being made what we are going to enable people from
Do with these products so I did not think about it much and I did not sell
No shares really believe that a company is doing very well over a long period
term
Our goal is to make the best personal computers in the world and make products
We are proud to sell and will recommend to family and friends, we want to
Do it at the lowest price possible but I have to tell you there are some
The stuff in our industry we would not be proud to charge that we would not be
Proud to recommend to our family and friends, we can not do it
Except we can not ship junk so there are no comprehensive thresholds we are
Can not cross because of what we are on but we want to make it a better PC
In the industry segment of the industry who wants it too
What you will find of our products usually is not the premium price you go
The price goes from our competitors’ products and you add features that
You have to add to make them useful and you will find in some cases they are more
The cost of our prices
The difference is that we do not offer stripping down the shoddy products that we know we are for
Just do not offer categories of such products but if you move those aside
And compare us with our competitors
I think we compare beautifully and positively and a lot of people who do it
He said that now for the last 18 months
Yes Mr. Careers
You are a bright important man
your tongue
Add a clear I am several charges you discussed you do not know what you are
We’re talking about
I would like for example for you to express in clear terms
How is any Java of its incarnation addressed this idea embodied and
Open. When you’re done with it maybe you can tell us who
Personally I have been doing for the last seven years
Yes
You know you can satisfy some people some time though
One of the hardest things when you try to make a difference is that people
Such a man is right in some areas
I’m sure there are some things open to doctors maybe more than I am not
Familiar that anything else out there is not and I’m sure you can
Make some presentations
Maybe a small commercial app illustrates those things
The hardest thing is what
How can they fit in a more coherent view of what is going to allow you
To sell eight billion dollars 10 billion dollars of products one year of
Things that you’ve always found that you’ve gotta start with customers
Experience and work backwards for technique
You can not start with the technology and try to figure out where you are going to
Trying to sell it I have probably made this mistake more than anyone else
In this room I got a scorpion so agree, I know that is the case
As we tried to come up with a strategy, vision and apples
I started with what incredible benefits we can offer to the customer where we can
Taking clients do not start with let sit with the engineers
Find out what awesome technology we have and then how we can go to market
So I think this is the right way to take
I remember with the laser writer
We built the world’s first small laser printers that you know and there was awesome
Technology In this box we have the first laser laser print cheap laser
Print engine
The world in the US here in Apple we had a very wonderful printer
We have designed our Adobe PostScript script and there we are
Of us an apple and they’re just talking awesome technology in the box, I remember
See the first edition of Out of it, just choose it and look at
The thing that we know we can sell this to do not have to know anything about
What is in this box all we have to do is hold of something you want this
And if you remember back to nineteen eighty-four before the laser printers was
Very amazing to see that people want
Wow yeah that’s what Apple got back to
And you know I’m sorry that Dr. is open. Victims along the way I easily
I admit that there are many things in life that I want to defend and that’s what I’m talking about
About
So I apologize for that too but there are a large group of super people working
The king is currently hard at apples
You know ah be John Green Oh Fred I mean the whole team works
Burn the oil in the middle of the night to try to quit and the people you know hundreds
People below it to carry out on some of these things and they do
The best I think is what we need to do and some mistakes will be committed,
The method will make some errors along the way
This is because at least some decisions are being made along the way
We will find an error affecting them and I think what we have to do is
Supporting this team goes through this very important stage as they work on
Butts off they all get calls being offered three times as much money
To go do this without the hot valleys none of them leave, I think we are
You need to support them and see them through it, writing some good damn
Applications to support Apple on the market This is my own point of view
The mistakes we made some people will be upset
Some people do not know what you’re talking about but I think so
Much better than where things were not so long ago, I think we’re gonna be
go there
I mean marketing about values
This is a very complex world is very noisy world, we are not going
Get a chance to get people to remember a lot about us
There is a company and so we must be very clear on what we want to know
information about us
Now Apple is happily one of the best dozen of the twelve brands in the whole world
Right up with a Nitin Disney Coke
Sony is one of the great grand not only in this country but all
But all over the world but even a great brand needs to be invested and nurtured
If it is to retain its importance and vitality and Apple brand
Clearly suffering from neglect in this area in the past few years, we need
To replay
The way to do this is to not talk about quickly and feed
It’s not to talk about myths and negatives it’s not to talk about why
Best of the dairy industry windows tried for 20 years to convince you that
Milk is good for you to lie but try anyway
Sales are going like this and then they tried to get milk and sales
Go like this
I got nothing to talk about the part that focuses on the absence of the product
But but but the best example of all, one of the greatest functions of the
Marketing If the universe has absolutely Nike as remember 90 sale
commodity
This is a shoe but when you think about 90 you feel something different
Shoe company and their ads as you know they are never talking about which product
They will never tell you about air soil and the better their reeboks
Souls have not done ads that honor the adult athletes and they are on
Great powers
This is what they are what they are about Apple spent a fortune on
Advertising
You do not know they never know
So when I got here
Apple just launched the agency to do competition with 23 agencies that you
I know Mr. Nileor choose one we blew it up, we need a high day baby
The advertising agency that you are fortunate to work with has been established for some years
Award-winning business including both commercials is best to get out of
Maid 1984 by advertising professionals We started work about eight weeks ago
Before and what question is we have asked our customers who want to know
Example
And what do we represent where we fit in this world and
What more about not making boxes for people to accomplish this task
Although we do it well we do it better than almost anyone in some cases
But apples around some of the apples in the cool
The basic value is that we believe that people with passion can change the world
From today this is what we believe we have the opportunity to work with people
We also have the opportunity to work with people as if with a new program
Developers with customers who have done in some large and some small ways
We believe that in this world
People can change it for the better and that these people are crazy enough to
They think they can change the world are the ones that actually do
So that’s what we’re going to do in our first brand marketing campaign
Several years ago is to come back to that intrinsic value a lot of things have
It would have changed the marketing of two completely different place than it was a decade ago
Apple apples are quite different place where it is completely different and
Believe me the products and distribution strategy and manufacturing
Completely different we understand it but the values ​​and values ​​of those basic things
Things that Apple believes in are essentially the same
Something that Apple really stands for them
So we wanted to find a way to communicate these and what we have is
Something that I am very moved by honors these people who have changed
Global
Some of them live some not on those that are not as you
See you see if you ever used a computer it could have been
The campaign is a different thinking
It’s people who honor the people who think the difference and who transferred this work
Forward, and in other than what we are touching the dust of this company
So I’m going to have a wallet and I hope you feel the same way about it
I am a generation old
the master. It
The revolutionaries
Round pegs in square holes
They are the ones who see things
You are not who
Respectful attitudes
You can quote them disagree with you
We were fine and slack
The only thing you can
They change
To on
While some may see them as crazy
Because people who are crazy enough to think they can change the world
I want to do
Thank
I have the honor to be with you today to start your one of the finest
Universities in the world
It is true that I did not graduate from college, and this is the closest to me
I ever got to graduate college today I want to tell you three stories
Of my life
This is not a big deal just three stories
The first story about connecting points
I dropped out of Reed College after the first six months but then stayed around
I also retreated for 18 months or so before I really quit
So why did I break it off before I started my biological mother
A young graduate student is out of wedlock, and she decided to put me to adopt it
I felt strongly that I must have been adopted by even college graduates
Everything for me was assigned to be adopted at birth by a lawyer and his
Wife only when I popped up
They decided at the last minute that they really wanted a girl even my father
Who were on the waiting list
I received a call at midnight asking we had got an unexpected baby
If you want a ladder she said of course my biological mother later found that
My mother never graduated from college and my father never did
Graduated from high school refused to sign the final adoption papers
She only bowed a few months later when my father came back that I would not go
to the collage
This was the beginning of my life
After 17 years I did not go to college but I chose naively college which she was
Almost as expensive as Stanford and all my working class parents were saving
I spend on my university education
After six months I could not see the value in it
I had no idea what I wanted to do with my life and I had no idea how college was
Go to help me figure it out
Here I was spending all my money and the parents had saved their entire lives so I
I decided to drop out of school and we trust that everything will work fine
It was very scary at the time but looking back was one of the best
Making decisions in my life
The minute i leaked
I can stop taking the required classes that do not interest me and start
Down on Sunday, which now seemed more interesting
Not every romantic did not have a bedroom so I slept on the floor, and
Friends of the rooms
I return coke bottles for five hundred years deposit to buy food with I would like
Walk seven miles around the city every Sunday night to get a good one week meal
In the temple of Harry Krishna
I loved it and often stumbled in by following my curiosity
The intuition turned out to be priceless Let me later give you one example
The Reed College at that time offered perhaps the best Arabic calligraphy instruction
In a country all over the campus each label has a label on each drawer
Lovely Kalla graft was delivered to you had leaked and you do not have to
Take regular classes
I decided to take the line class to learn how to do it
I learned about slave and slave-less characters about varying amount
Space between different character sets around what makes it great
Large print
She was artistically beautiful and historic in style so that the flag could not
Pick up and I found it wonderful
None of this was so hopeful in any practical application in my life but 10
Years later when we first designed a Macintosh computer
Everything came back to me
We designed everything in the MAC and it was the first PC with a beautiful
If I have never dropped in one day that cycle in college
The MAC had never had multiple relatively spaced characters
Fonts since windows only copy mac
It is possible that no personal computers will have them
If I have never leaked
I have never dropped in on that line category and personal computers
You may not have a great print that they do
Of course it was impossible to contact looking points forward when you were in
But college was very very clear looking back
Ten years later again you can not connect points we just look forward to
Link them back looking so you can trust that the points will somehow
Connect in your future
You can trust something in your mind the fate of life Karma no matter what
Believing that points will connect on the road will give you
Trust to follow your heart even when driving you off the well-worn road
It would make all the difference
My second story
It is about love and loss
I was lucky that I found what I loved to do early in life and I was that apple in
Garage dad when I was 20
We worked hard and in 10 years the micro grew out of just the two of us in
The garage to the company is two billion dollars with more than 4000 employees and we only
We released our finest creation for the Macintosh from last year and I just
Turned 30 and then got shot
How you can get a shot from a company that started
Well Apple was hiring a person I thought was too talented to run
A company with me for the first year or so went well but then we have
Future visions began to diverge and in the end we had to fall when
We did our Governing Board sided with him until 30 I was out and very
Publicly what was the focus of all my adult life went, was
destructive
I really do not know what to do for a few months I felt like to let me
The previous generation of business down I dropped a stick as it was
It is passed to me
I met with David Packard and Bob noise and tried to apologize for the spring up up
in a bad manner
I was a very general failure and I even thought of escaping
Valley but something slowly began to dawn on me
I still love what I did early events that Apple did not change that
One bit
I was rejected but was still in love so I decided to start over again
I did not see it at the time but it turned out that my package from Apple was
The best thing can ever happen to me
It was the weight of success replaced by the lightness of being
Beginners again less sure about everything
It freed me to enter one of the most creative periods of my life
Over the next five years I started a company named after the name of another company
Pixar fell in love with a stunning woman who would become my wife
Pixar went on to create the world’s first computer-animated feature film game
Story is now the most successful animation studio in the world
In contrast, remarkable events
Next Apple bought, I go back to Apple and the technology we put it next
In the heart of the current apple renaissance Warren and I have
Wonderful family together
I’m sure none of this would be happening if I had not been fired from
a Apple
It was awful tasting medicine but I think the patient needs some time
Life Sometimes life will reach you in the head with a brick
Do not lose your confidence I’m convinced that was the only thing that kept me going
I love what I did
You’ve got to find what you like and it’s right to work as is your case
Your work lover is going to fill a large part of your life, the only way
To be really satisfied is to do what I think is great work, the only way
To do a great job is to love what you do
If you have not found the search after continuing and do not settle
As with all the heart issues you’ll know when you find it
And like any great relationship it just gets better and better as the years go by
On
So keep looking no compromise
Yes
My third story about death when I was 17
I read the quote was such a thing if you live every day as if you have
the last
And someday she’ll definitely be right she made an impression on me
Since then over the past 33 years I have looked in the mirror every morning
I asked myself if it was the last day of my life
What I want to do is what I’m about to do today
The more the answer is not for many days in a row
I know I need to change something to remember that all will be dead soon is
Most important tool I have ever encountered to help me make great
Options in life because almost everything is about external expectations
Proud of all fear of embarrassment or failure
These things only fall far in the face of death
Leaving only what is really important remember that you will die
The best way I know to avoid falling into the trap of thinking you have something to lose
You are already naked there is no reason not to follow your heart
About a year ago I was diagnosed with cancer
It was cleared at 7:30 am and it clearly showed a tumor on
My pancreas
I did not even know what the pancreas was and the doctors told me that this was nearing
Definitely a type of cancer that is incurable and I must expect
Live no longer than three to six months
My doctor advised me to go home and get my order sorted out as doctors
Code to prepare for death
It means trying to tell your kids everything that you thought you had
Next 10 years to tell them in a few months
Which means to make sure everything is buttoned so that it will not be as easy
Possible for your family
It means to say goodbye to your live diagnosis with it throughout the day
Later that evening I had a sample check
Where the telescope stuck down my throat through my stomach and into my
Place the bowel needle into the pancreas and get a few tumor cells
I was drugged but my wife who was present told me that when the cells were introduced
Under the microscope the doctor began to cry as it turned out to be
A very rare form of pancreatic cancer that is not curable by surgery I had
Surgery I am fine now
This was the closest I have to face death and I hope to be the closest I get
For a few decades
Having lived through it I can now say this to you with a little more certainty
Than when death was useful but purely intellectual
No one wants to die
So people who want to go to heaven do not want to die to get there
After death is the destination we all shared
No one has ever survived, and this is as it should be because of death too
Probably the best invention of one life lights on the agent change it wipes out
Old to make way for a new right now
New is for you but one day not too long now will gradually become
The old is cleared away
Sorry to be too severe but it is quite true
Your time is limited so do not waste it living someone else’s life
They can not be trapped because of the creed that is living with other results
People’s thinking
Do not let the noise of others’ opinions overwhelm your inner voice and more
It is important to have the courage to follow your heart and intuition it somehow
You already know what you really want to become everything else is secondary
Yes
When I was young there was an amazing publication called The Whole Earth
Catalog which was one of the Gili gospel
It was created by a colleague named Stuart Brand not far from here in Menlo Park
That came to life with his poetic connection that was late
The 1960s before PC and desktop publishing
So it was all with typewriters scissors and Polaroid cameras
It was kind of like Google’s paperwork formed 35 years ago to come along Google
It was ideally overflowing with me great tools and concepts
Stuart and his team developed several issues of the whole land catalog
Then when they take their course they put out the final issue
The seventies was the mid nineteen and I was your age on their back cover
The final case was a picture of the country’s early morning road
This type may find yourself hiking on if you are as well
The adventure below was the words
Staying hungry and staying foolish was their farewell message as it occurred
Stay Hungry Stay Foolish and you always wish that to myself and now as you
Graduated to start a new wish that you
Stay Hungry Fools stay thank you all
I made this video because one TV card games asked me
So there is a famous businessman that you want me to profile left in
The comments below will see what we can do
Thank you very much for watching continue to believe that we do not see you soon Translation (Rafa al-Tai rafaa tai)
”
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