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How to build a $4 million business around JOY


you’re not on earbuds is there any value

you’re not on earbuds is there any value me being on earbuds ah totally up to you

me being on earbuds ah totally up to you

me being on earbuds ah totally up to you we just my life that’s great welcome

we just my life that’s great welcome

we just my life that’s great welcome everybody is gonna hook Google+ Hangout

everybody is gonna hook Google+ Hangout

everybody is gonna hook Google+ Hangout i’m super excited to have with me rich

i’m super excited to have with me rich

i’m super excited to have with me rich sheridan who’s a co-founder of menlo

sheridan who’s a co-founder of menlo

sheridan who’s a co-founder of menlo which is a software development company

which is a software development company

which is a software development company and he’s also the author of one of my

and he’s also the author of one of my

and he’s also the author of one of my new favorite books I’ve got it here joy

new favorite books I’ve got it here joy

new favorite books I’ve got it here joy inc and let me see if i could bring it

inc and let me see if i could bring it

inc and let me see if i could bring it can i bring it up here we can see like

can i bring it up here we can see like

can i bring it up here we can see like all the other ears on here like almost

all the other ears on here like almost

all the other ears on here like almost every page i’m like taking notes and

every page i’m like taking notes and

every page i’m like taking notes and it’s all marked up and scratched up and

it’s all marked up and scratched up and

it’s all marked up and scratched up and highlighted so i thought i got to get

highlighted so i thought i got to get

highlighted so i thought i got to get rich on the show and reach so you know

rich on the show and reach so you know

rich on the show and reach so you know i’ve been doing a series interviewing

i’ve been doing a series interviewing

i’ve been doing a series interviewing entrepreneurs who have found one word

entrepreneurs who have found one word

entrepreneurs who have found one word that kind of helps to find who they are

that kind of helps to find who they are

that kind of helps to find who they are you know I’m believe you see on the wall

you know I’m believe you see on the wall

you know I’m believe you see on the wall here and when I saw the book joy Inc I

here and when I saw the book joy Inc I

here and when I saw the book joy Inc I had to pick it up and learn all about it

had to pick it up and learn all about it

had to pick it up and learn all about it so for the for my audience who may not

so for the for my audience who may not

so for the for my audience who may not be super familiar with the book or

be super familiar with the book or

be super familiar with the book or mental can you give this a quick

mental can you give this a quick

mental can you give this a quick introduction to yourself sure yeah I’ll

introduction to yourself sure yeah I’ll

introduction to yourself sure yeah I’ll even define it in the context of our

even define it in the context of our

even define it in the context of our work Bellamy um so we have created a

work Bellamy um so we have created a

work Bellamy um so we have created a company here Evan that is very focused

company here Evan that is very focused

company here Evan that is very focused on what we like to call the business

on what we like to call the business

on what we like to call the business value of joy having selected a mission

value of joy having selected a mission

value of joy having selected a mission to end human suffering in the world as

to end human suffering in the world as

to end human suffering in the world as relates to technology and the way we do

relates to technology and the way we do

relates to technology and the way we do it is with this team you kind of see

it is with this team you kind of see

it is with this team you kind of see behind me here I can zoom around or pan

behind me here I can zoom around or pan

behind me here I can zoom around or pan around a little bit here we have a

around a little bit here we have a

around a little bit here we have a technology design and development team

technology design and development team

technology design and development team that actually designs and develops

that actually designs and develops

that actually designs and develops software for others that’s what our main

software for others that’s what our main

software for others that’s what our main economic engine is from designing

economic engine is from designing

economic engine is from designing software for other companies other

software for other companies other

software for other companies other people and and then essentially building

people and and then essentially building

people and and then essentially building it for them so that they can own and

it for them so that they can own and

it for them so that they can own and operate it going forward our approach

operate it going forward our approach

operate it going forward our approach the culture we built in order to do this

the culture we built in order to do this

the culture we built in order to do this is different and that is really the

is different and that is really the

is different and that is really the story that I’ve captured in the book

story that I’ve captured in the book

story that I’ve captured in the book obviously you have read what appears to

obviously you have read what appears to

obviously you have read what appears to be quite a bit of it I’m almost through

be quite a bit of it I’m almost through

be quite a bit of it I’m almost through you know I’ve got this mark here that’s

you know I’ve got this mark here that’s

you know I’ve got this mark here that’s kind of like the vitamins I’ve got maybe

kind of like the vitamins I’ve got maybe

kind of like the vitamins I’ve got maybe fifty pages left but

fifty pages left but

fifty pages left but devouring devouring I love it um y joy

devouring devouring I love it um y joy

devouring devouring I love it um y joy like of all the words in the world wide

like of all the words in the world wide

like of all the words in the world wide joy you know it’s funny we never talked

joy you know it’s funny we never talked

joy you know it’s funny we never talked about joy in the early years we had

about joy in the early years we had

about joy in the early years we had talked about ending human suffering in

talked about ending human suffering in

talked about ending human suffering in the world in as a realized technology

the world in as a realized technology

the world in as a realized technology from our beginning but then somebody had

from our beginning but then somebody had

from our beginning but then somebody had listened to me do something kind of like

listened to me do something kind of like

listened to me do something kind of like this and they sent me the simon Sinek

this and they sent me the simon Sinek

this and they sent me the simon Sinek video and start with why yeah and they

video and start with why yeah and they

video and start with why yeah and they said rich you do this and I listened to

said rich you do this and I listened to

said rich you do this and I listened to the video and I thought now i really

the video and I thought now i really

the video and I thought now i really don’t eventually get to why but i never

don’t eventually get to why but i never

don’t eventually get to why but i never start with why and when I listened to

start with why and when I listened to

start with why and when I listened to Simon his encouragement was start with

Simon his encouragement was start with

Simon his encouragement was start with why and so I thought well what is our

why and so I thought well what is our

why and so I thought well what is our why and I thought what do I want to tell

why and I thought what do I want to tell

why and I thought what do I want to tell the world what message do I want them to

the world what message do I want them to

the world what message do I want them to walk away with maybe in your words Evan

walk away with maybe in your words Evan

walk away with maybe in your words Evan what one word do I want people walking

what one word do I want people walking

what one word do I want people walking out at the door with about memo and I

out at the door with about memo and I

out at the door with about memo and I went back to our mission statement and I

went back to our mission statement and I

went back to our mission statement and I thought suffering that’s it I want

thought suffering that’s it I want

thought suffering that’s it I want everybody when they think about memo to

everybody when they think about memo to

everybody when they think about memo to think about suffering and I thought no

think about suffering and I thought no

think about suffering and I thought no no that’s not the word and so further

no that’s not the word and so further

no that’s not the word and so further down on this yellowing mission statement

down on this yellowing mission statement

down on this yellowing mission statement there was a there was a sense it said

there was a there was a sense it said

there was a there was a sense it said our goal since 2001 when we began was to

our goal since 2001 when we began was to

our goal since 2001 when we began was to return joy to one of the most unique

return joy to one of the most unique

return joy to one of the most unique endeavors mankind has ever undertaken

endeavors mankind has ever undertaken

endeavors mankind has ever undertaken the invention of software and it was

the invention of software and it was

the invention of software and it was like a light went off for me this was

like a light went off for me this was

like a light went off for me this was probably about six years or so ago and I

probably about six years or so ago and I

probably about six years or so ago and I realized that the reason I got into this

realized that the reason I got into this

realized that the reason I got into this and the reason we attract the people we

and the reason we attract the people we

and the reason we attract the people we do and the customers we do is because of

do and the customers we do is because of

do and the customers we do is because of this laser-beam focus on creating joy

this laser-beam focus on creating joy

this laser-beam focus on creating joy for the people we serve through the

for the people we serve through the

for the people we serve through the software we design and when we

software we design and when we

software we design and when we crystallized around that that why and

crystallized around that that why and

crystallized around that that why and that one word magical things begin to

that one word magical things begin to

that one word magical things begin to happen for us I love it can you explain

happen for us I love it can you explain

happen for us I love it can you explain some of those magical things yes so I

some of those magical things yes so I

some of those magical things yes so I mean obviously one of them ultimately

mean obviously one of them ultimately

mean obviously one of them ultimately ended up in the book but the book was

ended up in the book but the book was

ended up in the book but the book was kind of the next step in the journey

kind of the next step in the journey

kind of the next step in the journey then we do all these tours here

then we do all these tours here

then we do all these tours here in fact that would absolutely invite any

in fact that would absolutely invite any

in fact that would absolutely invite any of your listeners to come visit memilih

of your listeners to come visit memilih

of your listeners to come visit memilih we had over 3,000 people come through

we had over 3,000 people come through

we had over 3,000 people come through here last year alone just a visit to see

here last year alone just a visit to see

here last year alone just a visit to see spend anywhere from two hours to five

spend anywhere from two hours to five

spend anywhere from two hours to five days I’m gonna come forget my listeners

days I’m gonna come forget my listeners

days I’m gonna come forget my listeners I’m gonna come absolutely love a party

I’m gonna come absolutely love a party

I’m gonna come absolutely love a party at menlo you could have a little Evan

at menlo you could have a little Evan

at menlo you could have a little Evan Carmichael fan club group come in with

Carmichael fan club group come in with

Carmichael fan club group come in with you but so this next group came in and

you but so this next group came in and

you but so this next group came in and and I was going to start that day with

and I was going to start that day with

and I was going to start that day with why and and and I was going to talk

why and and and I was going to talk

why and and and I was going to talk about joy and I never started it to her

about joy and I never started it to her

about joy and I never started it to her like that before so I said to him I said

like that before so I said to him I said

like that before so I said to him I said welcome to memo you’ve come to this

welcome to memo you’ve come to this

welcome to memo you’ve come to this place that is very intentionally created

place that is very intentionally created

place that is very intentionally created a culture focused on the business value

a culture focused on the business value

a culture focused on the business value of joy and it just stopped him dead in

of joy and it just stopped him dead in

of joy and it just stopped him dead in their tracks they didn’t even know what

their tracks they didn’t even know what

their tracks they didn’t even know what to say they were like what are you

to say they were like what are you

to say they were like what are you talking about work we’re here to learn

talking about work we’re here to learn

talking about work we’re here to learn about software designer develop why are

about software designer develop why are

about software designer develop why are you talking about joy and I pointed back

you talking about joy and I pointed back

you talking about joy and I pointed back to this room of people here and I said

to this room of people here and I said

to this room of people here and I said well look at the people here pretend

well look at the people here pretend

well look at the people here pretend half of them have joy and the other half

half of them have joy and the other half

half of them have joy and the other half don’t which half what you aren’t working

don’t which half what you aren’t working

don’t which half what you aren’t working on your project and they said well we

on your project and they said well we

on your project and they said well we want the joyful half and I said why what

want the joyful half and I said why what

want the joyful half and I said why what difference would it make and why would

difference would it make and why would

difference would it make and why would you care and they said well they’d be

you care and they said well they’d be

you care and they said well they’d be more productive they produce better

more productive they produce better

more productive they produce better results they care more about the outcome

results they care more about the outcome

results they care more about the outcome they produce higher quality I’m like

they produce higher quality I’m like

they produce higher quality I’m like okay see you with me there is in fact

okay see you with me there is in fact

okay see you with me there is in fact tangible business value to joy and just

tangible business value to joy and just

tangible business value to joy and just by changing that conversation around

by changing that conversation around

by changing that conversation around that one word suddenly this flood of

that one word suddenly this flood of

that one word suddenly this flood of desire need want started flowing out of

desire need want started flowing out of

desire need want started flowing out of the people that were coming here and

the people that were coming here and

the people that were coming here and they wanted to learn more the tour

they wanted to learn more the tour

they wanted to learn more the tour started tipping up the people started

started tipping up the people started

started tipping up the people started staying longer my speaking engagements

staying longer my speaking engagements

staying longer my speaking engagements got more interesting I was getting tears

got more interesting I was getting tears

got more interesting I was getting tears sometimes when I would speak from people

sometimes when I would speak from people

sometimes when I would speak from people who hadn’t heard a message like this

who hadn’t heard a message like this

who hadn’t heard a message like this before and that’s really where suddenly

before and that’s really where suddenly

before and that’s really where suddenly the book emerged when somebody at a

the book emerged when somebody at a

the book emerged when somebody at a conference that you have to write a book

conference that you have to write a book

conference that you have to write a book about this stuff and once the book hit

about this stuff and once the book hit

about this stuff and once the book hit the tour’s started going into the

the tour’s started going into the

the tour’s started going into the thousands per year and that’s kind of

thousands per year and that’s kind of

thousands per year and that’s kind of where we’re at now we we we host about

where we’re at now we we we host about

where we’re at now we we we host about 3,000 people a year come through our

3,000 people a year come through our

3,000 people a year come through our doors I love

doors I love

doors I love I love it now you’ve applied joy to more

I love it now you’ve applied joy to more

I love it now you’ve applied joy to more than just a marketing slogan it’s kind

than just a marketing slogan it’s kind

than just a marketing slogan it’s kind of become a way of being for the

of become a way of being for the

of become a way of being for the business and I you know I’m wondering

business and I you know I’m wondering

business and I you know I’m wondering has joy always been a part of you look

has joy always been a part of you look

has joy always been a part of you look personally growing up are you joyful was

personally growing up are you joyful was

personally growing up are you joyful was it something that your parents taught

it something that your parents taught

it something that your parents taught you to be like where did this thing come

you to be like where did this thing come

you to be like where did this thing come from yeah you know I know I tell the

from yeah you know I know I tell the

from yeah you know I know I tell the story in the book of when I first laid

story in the book of when I first laid

story in the book of when I first laid hands on a computer back when I was 13

hands on a computer back when I was 13

hands on a computer back when I was 13 and I I used to just start there I say

and I I used to just start there I say

and I I used to just start there I say hey look I typed a two-line program into

hey look I typed a two-line program into

hey look I typed a two-line program into a computer and I was just a kid and I

a computer and I was just a kid and I

a computer and I was just a kid and I fell in love with this idea of

fell in love with this idea of

fell in love with this idea of developing software and then I realized

developing software and then I realized

developing software and then I realized what I really thought about it that the

what I really thought about it that the

what I really thought about it that the joy for me actually started in a

joy for me actually started in a

joy for me actually started in a slightly earlier age than that I went

slightly earlier age than that I went

slightly earlier age than that I went back to when I was about 10 years old

back to when I was about 10 years old

back to when I was about 10 years old and I remember my parents bringing home

and I remember my parents bringing home

and I remember my parents bringing home what would have been then and ikea

what would have been then and ikea

what would have been then and ikea bookshelf to put together but of course

bookshelf to put together but of course

bookshelf to put together but of course I kid and exist back in 1967 so they

I kid and exist back in 1967 so they

I kid and exist back in 1967 so they left for dinner that night in a movie

left for dinner that night in a movie

left for dinner that night in a movie and I was left at home and i was 10 i

and I was left at home and i was 10 i

and I was left at home and i was 10 i could be on my own and it was this

could be on my own and it was this

could be on my own and it was this bookshelf out in the garage and I

bookshelf out in the garage and I

bookshelf out in the garage and I thought to myself I’m gonna put that

thought to myself I’m gonna put that

thought to myself I’m gonna put that bookshelf together so I went out on the

bookshelf together so I went out on the

bookshelf together so I went out on the garage in this 10 year old kid pulls out

garage in this 10 year old kid pulls out

garage in this 10 year old kid pulls out the 50 pieces of wooden a 200 little

the 50 pieces of wooden a 200 little

the 50 pieces of wooden a 200 little nuts bolts and screws and I build the

nuts bolts and screws and I build the

nuts bolts and screws and I build the thing and then I get done and I’m

thing and then I get done and I’m

thing and then I get done and I’m thinking well that was stupid I built it

thinking well that was stupid I built it

thinking well that was stupid I built it in the garage they wanted the living so

in the garage they wanted the living so

in the garage they wanted the living so I literally inched this thing out of the

I literally inched this thing out of the

I literally inched this thing out of the garage down the sidewalk into the family

garage down the sidewalk into the family

garage down the sidewalk into the family room up through the Atheneum the kitchen

room up through the Atheneum the kitchen

room up through the Atheneum the kitchen I pushed it into place I set up my dad’s

I pushed it into place I set up my dad’s

I pushed it into place I set up my dad’s books my mom’s knickknacks the stereo

books my mom’s knickknacks the stereo

books my mom’s knickknacks the stereo when they walked in that night day after

when they walked in that night day after

when they walked in that night day after the movie the music was playing my mom

the movie the music was playing my mom

the movie the music was playing my mom teared up my dad was blown away they

teared up my dad was blown away they

teared up my dad was blown away they were like how did you do this this is

were like how did you do this this is

were like how did you do this this is amazing and I realized in that story

amazing and I realized in that story

amazing and I realized in that story oven that’s joy serving others that the

oven that’s joy serving others that the

oven that’s joy serving others that the idea of the work of our hearts our hands

idea of the work of our hearts our hands

idea of the work of our hearts our hands on our minds to delight others with what

on our minds to delight others with what

on our minds to delight others with what we did is really the heart of the

we did is really the heart of the

we did is really the heart of the engineer this is why we do what we do

engineer this is why we do what we do

engineer this is why we do what we do it’s not a theoretical activity it’s not

it’s not a theoretical activity it’s not

it’s not a theoretical activity it’s not I like doing technology simply because

I like doing technology simply because

I like doing technology simply because I like doing technology ultimately what

I like doing technology ultimately what

I like doing technology ultimately what an engineer wants more than anything

an engineer wants more than anything

an engineer wants more than anything else is for somebody later who you’re

else is for somebody later who you’re

else is for somebody later who you’re serving with your work come back to you

serving with your work come back to you

serving with your work come back to you and say I love what you did you made my

and say I love what you did you made my

and say I love what you did you made my life better with what you did and when

life better with what you did and when

life better with what you did and when you tap into that part of the heart of

you tap into that part of the heart of

you tap into that part of the heart of an engineer you get remarkable results

an engineer you get remarkable results

an engineer you get remarkable results from the team because too often in our

from the team because too often in our

from the team because too often in our industry engineers work on projects that

industry engineers work on projects that

industry engineers work on projects that never see the light of day they’re

never see the light of day they’re

never see the light of day they’re cancelled before they ship it they do

cancelled before they ship it they do

cancelled before they ship it they do ship they have quality problems if they

ship they have quality problems if they

ship they have quality problems if they get out into the world people hate them

get out into the world people hate them

get out into the world people hate them we call the people who we serve stupid

we call the people who we serve stupid

we call the people who we serve stupid users than we’d like dummies books for

users than we’d like dummies books for

users than we’d like dummies books for them this is this is anti joy right this

them this is this is anti joy right this

them this is this is anti joy right this is you know that and so everybody starts

is you know that and so everybody starts

is you know that and so everybody starts trading on other stuff title office pay

trading on other stuff title office pay

trading on other stuff title office pay you know goofy fun ping-pong tables and

you know goofy fun ping-pong tables and

you know goofy fun ping-pong tables and foosball tables no no no this is about

foosball tables no no no this is about

foosball tables no no no this is about hard work producing great results and

hard work producing great results and

hard work producing great results and serving others and that’s really where

serving others and that’s really where

serving others and that’s really where the joint came from for me and so yes

the joint came from for me and so yes

the joint came from for me and so yes the team calls me the the chief optimist

the team calls me the the chief optimist

the team calls me the the chief optimist is that as well as the chief story color

is that as well as the chief story color

is that as well as the chief story color I love it and so how do you I mean it

I love it and so how do you I mean it

I love it and so how do you I mean it makes sense in the marketing side right

makes sense in the marketing side right

makes sense in the marketing side right you have a book joy hankie doing the

you have a book joy hankie doing the

you have a book joy hankie doing the tours but but it’s obvious we’re meeting

tours but but it’s obvious we’re meeting

tours but but it’s obvious we’re meeting the book that you’ve just fully adopted

the book that you’ve just fully adopted

the book that you’ve just fully adopted this as part of your culture and can you

this as part of your culture and can you

this as part of your culture and can you talk about some of the things that you

talk about some of the things that you

talk about some of the things that you do to incorporate joy for your team and

do to incorporate joy for your team and

do to incorporate joy for your team and just as a part of your operations as a

just as a part of your operations as a

just as a part of your operations as a business yeah um I’m going to just turn

business yeah um I’m going to just turn

business yeah um I’m going to just turn around for sale on a sea of one element

around for sale on a sea of one element

around for sale on a sea of one element that is actually present in the room I

that is actually present in the room I

that is actually present in the room I met people showed you hear a joke with

met people showed you hear a joke with

met people showed you hear a joke with the babies around send the video sorry

the babies around send the video sorry

the babies around send the video sorry about that oven that’s a little weird I

about that oven that’s a little weird I

about that oven that’s a little weird I know to go offline there but so um one

know to go offline there but so um one

know to go offline there but so um one of the weird things you do that gets us

of the weird things you do that gets us

of the weird things you do that gets us a lot of attention is we allow new

a lot of attention is we allow new

a lot of attention is we allow new parents to bring their babies in to work

parents to bring their babies in to work

parents to bring their babies in to work right we happen to have one in today

right we happen to have one in today

right we happen to have one in today little loose

little loose

little loose see as John Martin second child has been

see as John Martin second child has been

see as John Martin second child has been here we’ve had ten menlo babies in the

here we’ve had ten menlo babies in the

here we’ve had ten menlo babies in the last eight years we let the new moms or

last eight years we let the new moms or

last eight years we let the new moms or dads bring the baby and all day every

dads bring the baby and all day every

dads bring the baby and all day every day we don’t have a daycare that’s not a

day we don’t have a daycare that’s not a

day we don’t have a daycare that’s not a big care facility the parents are

big care facility the parents are

big care facility the parents are actually with the child the whole day

actually with the child the whole day

actually with the child the whole day and the human energy that is the room is

and the human energy that is the room is

and the human energy that is the room is is actually quite remarkable and so

is actually quite remarkable and so

is actually quite remarkable and so there’s one element of recognizing we

there’s one element of recognizing we

there’s one element of recognizing we have full lives we’re not just whenever

have full lives we’re not just whenever

have full lives we’re not just whenever work lives and home lies you don’t have

work lives and home lies you don’t have

work lives and home lies you don’t have work colleagues and family we have one

work colleagues and family we have one

work colleagues and family we have one life we have one community that we’re

life we have one community that we’re

life we have one community that we’re part of why do we continually try and

part of why do we continually try and

part of why do we continually try and deny that we don’t have families we try

deny that we don’t have families we try

deny that we don’t have families we try and pretend we can be this perfect

and pretend we can be this perfect

and pretend we can be this perfect unencumbered individual while we’re at

unencumbered individual while we’re at

unencumbered individual while we’re at work and we deal with all the other

work and we deal with all the other

work and we deal with all the other stuff when we’re at home and so in our

stuff when we’re at home and so in our

stuff when we’re at home and so in our view we said now let’s let’s run this

view we said now let’s let’s run this

view we said now let’s let’s run this experiment so that was a typical memo

experiment so that was a typical memo

experiment so that was a typical memo experiment eight years ago of saying

experiment eight years ago of saying

experiment eight years ago of saying let’s just try this and see what happens

let’s just try this and see what happens

let’s just try this and see what happens we didn’t know what would happen we

we didn’t know what would happen we

we didn’t know what would happen we didn’t know if it would work but ten men

didn’t know if it would work but ten men

didn’t know if it would work but ten men will baby later it’s working so there

will baby later it’s working so there

will baby later it’s working so there there it is the men the baby one of the

there it is the men the baby one of the

there it is the men the baby one of the memo babies this is John Martin and John

memo babies this is John Martin and John

memo babies this is John Martin and John Lucy this is just waking up busy oh just

Lucy this is just waking up busy oh just

Lucy this is just waking up busy oh just going to sleep Lucy’s just all asleep I

going to sleep Lucy’s just all asleep I

going to sleep Lucy’s just all asleep I love it we doing so we haven’t had a

love it we doing so we haven’t had a

love it we doing so we haven’t had a memo baby on a google hangout yeah there

memo baby on a google hangout yeah there

memo baby on a google hangout yeah there we go that’s the first time now you

we go that’s the first time now you

we go that’s the first time now you another kind of strange policy that I

another kind of strange policy that I

another kind of strange policy that I know you guys have is pairing we have

know you guys have is pairing we have

know you guys have is pairing we have partner all people up together and so I

partner all people up together and so I

partner all people up together and so I assume you know that gentleman is paired

assume you know that gentleman is paired

assume you know that gentleman is paired with somebody working on some project

with somebody working on some project

with somebody working on some project can you do not just bear with his

can you do not just bear with his

can you do not just bear with his daughter he’s paired with another

daughter he’s paired with another

daughter he’s paired with another programmer you so bright that I mean

programmer you so bright that I mean

programmer you so bright that I mean obviously uh uh first time I read unlike

obviously uh uh first time I read unlike

obviously uh uh first time I read unlike what that’s really different yeah can

what that’s really different yeah can

what that’s really different yeah can you talk about I mean you explained in

you talk about I mean you explained in

you talk about I mean you explained in the book but can you give like a high

the book but can you give like a high

the book but can you give like a high level of you why you do that and how

level of you why you do that and how

level of you why you do that and how that contributes to joy for your team so

that contributes to joy for your team so

that contributes to joy for your team so there’s a lot of people who don’t go

there’s a lot of people who don’t go

there’s a lot of people who don’t go into our profession because they think

into our profession because they think

into our profession because they think it’s going to be a very lonely isolated

it’s going to be a very lonely isolated

it’s going to be a very lonely isolated profession and it

profession and it

profession and it that is you think about the typical tech

that is you think about the typical tech

that is you think about the typical tech company that is the sea of cubicles

company that is the sea of cubicles

company that is the sea of cubicles darkened cubicles everybody with earbuds

darkened cubicles everybody with earbuds

darkened cubicles everybody with earbuds interior silently clicking away on

interior silently clicking away on

interior silently clicking away on keyboards all day long they are isolated

keyboards all day long they are isolated

keyboards all day long they are isolated from other human beings they don’t want

from other human beings they don’t want

from other human beings they don’t want to be bothered so leave me alone so they

to be bothered so leave me alone so they

to be bothered so leave me alone so they come in in the off hours so nobody will

come in in the off hours so nobody will

come in in the off hours so nobody will be around and yet they create problems

be around and yet they create problems

be around and yet they create problems and they don’t have help solving those

and they don’t have help solving those

and they don’t have help solving those problems they have to do it in their own

problems they have to do it in their own

problems they have to do it in their own heads and their own minds and it gets

heads and their own minds and it gets

heads and their own minds and it gets very frustrating for a long period of

very frustrating for a long period of

very frustrating for a long period of time by putting two people together they

time by putting two people together they

time by putting two people together they solve problems faster they take

solve problems faster they take

solve problems faster they take advantage of what both people know so

advantage of what both people know so

advantage of what both people know so they can integrate their combined

they can integrate their combined

they can integrate their combined knowledge together they challenge each

knowledge together they challenge each

knowledge together they challenge each other by pointing to the screen and one

other by pointing to the screen and one

other by pointing to the screen and one types and the other is watching one

types and the other is watching one

types and the other is watching one talks about what he’s thinking about the

talks about what he’s thinking about the

talks about what he’s thinking about the other ones challenging them on their

other ones challenging them on their

other ones challenging them on their thinking and this is why this is a noisy

thinking and this is why this is a noisy

thinking and this is why this is a noisy environment here because we want people

environment here because we want people

environment here because we want people to overhear the ideas of others in fact

to overhear the ideas of others in fact

to overhear the ideas of others in fact in our world we ban earbuds you can’t

in our world we ban earbuds you can’t

in our world we ban earbuds you can’t heavier bus while you’re working which

heavier bus while you’re working which

heavier bus while you’re working which is very unusual for a tech firm and so

is very unusual for a tech firm and so

is very unusual for a tech firm and so not only do they work in pairs but we

not only do they work in pairs but we

not only do they work in pairs but we assign the pairs and we switch them

assign the pairs and we switch them

assign the pairs and we switch them every five working days because one of

every five working days because one of

every five working days because one of the biggest challenges in software and

the biggest challenges in software and

the biggest challenges in software and it’s true in a lot of other teams as

it’s true in a lot of other teams as

it’s true in a lot of other teams as well is a tower of knowledge problem the

well is a tower of knowledge problem the

well is a tower of knowledge problem the one person on the team who knows

one person on the team who knows

one person on the team who knows everything and nobody else knows what

everything and nobody else knows what

everything and nobody else knows what they know and I can tell you for a long

they know and I can tell you for a long

they know and I can tell you for a long time at our feels secure tower feels

time at our feels secure tower feels

time at our feels secure tower feels safe if nobody knows what I know I’m

safe if nobody knows what I know I’m

safe if nobody knows what I know I’m valuable and they can’t fire me but one

valuable and they can’t fire me but one

valuable and they can’t fire me but one day they wake up and they realize that

day they wake up and they realize that

day they wake up and they realize that towers become a prison from which it

towers become a prison from which it

towers become a prison from which it cannot escape because they can’t go work

cannot escape because they can’t go work

cannot escape because they can’t go work on new stuff they can’t leave their

on new stuff they can’t leave their

on new stuff they can’t leave their power and go work in a different power

power and go work in a different power

power and go work in a different power they can’t even quit their job because

they can’t even quit their job because

they can’t even quit their job because the next employer will say oh you’re an

the next employer will say oh you’re an

the next employer will say oh you’re an Oracle nine point one point one point

Oracle nine point one point one point

Oracle nine point one point one point two service pack three expert that’s

two service pack three expert that’s

two service pack three expert that’s awesome we need one of those hours just

awesome we need one of those hours just

awesome we need one of those hours just quit and you don’t of course they guys I

quit and you don’t of course they guys I

quit and you don’t of course they guys I don’t want to do that anymore I want to

don’t want to do that anymore I want to

don’t want to do that anymore I want to learn new stuff I want to build an

learn new stuff I want to build an

learn new stuff I want to build an Android app I want to work on iOS I I

Android app I want to work on iOS I I

Android app I want to work on iOS I I want to work in a different feel and so

want to work in a different feel and so

want to work in a different feel and so there’s a whole bunch of reasons we do

there’s a whole bunch of reasons we do

there’s a whole bunch of reasons we do this but I think the main thing is what

this but I think the main thing is what

this but I think the main thing is what Deming said wait

Deming said wait

Deming said wait when all anyone asks for is a chance to

when all anyone asks for is a chance to

when all anyone asks for is a chance to work with pride to do good work to get

work with pride to do good work to get

work with pride to do good work to get good work out into the field and what we

good work out into the field and what we

good work out into the field and what we have found is that by pairing people

have found is that by pairing people

have found is that by pairing people together and switching the pair’s you

together and switching the pair’s you

together and switching the pair’s you get much higher quality much faster you

get much higher quality much faster you

get much higher quality much faster you get problems solved in a much deeper way

get problems solved in a much deeper way

get problems solved in a much deeper way than you do buy individual towers

than you do buy individual towers

than you do buy individual towers working up yeah and just to maybe

working up yeah and just to maybe

working up yeah and just to maybe explain a little bit more for the

explain a little bit more for the

explain a little bit more for the readers for the viewers there are you

readers for the viewers there are you

readers for the viewers there are you guys are mostly a software development

guys are mostly a software development

guys are mostly a software development company seen how you pair people up will

company seen how you pair people up will

company seen how you pair people up will be two programmers to one computer right

be two programmers to one computer right

be two programmers to one computer right which for most people seems like a crazy

which for most people seems like a crazy

which for most people seems like a crazy way to operate but that’s how they do it

way to operate but that’s how they do it

way to operate but that’s how they do it and the question that i had in leading

and the question that i had in leading

and the question that i had in leading that so we’re gonna go look at it while

that so we’re gonna go look at it while

that so we’re gonna go look at it while we’re talking okay laptop out there and

we’re talking okay laptop out there and

we’re talking okay laptop out there and we can go look at another and you’ll

we can go look at another and you’ll

we can go look at another and you’ll hear a bit of the noise so here’s the

hear a bit of the noise so here’s the

hear a bit of the noise so here’s the drake team here and you can see others

drake team here and you can see others

drake team here and you can see others the great look at they’re all waving at

the great look at they’re all waving at

the great look at they’re all waving at you so here’s Eric and we’ll hear

you so here’s Eric and we’ll hear

you so here’s Eric and we’ll hear working together no guys stop working we

working together no guys stop working we

working together no guys stop working we want very much yeah so yeah so this is

want very much yeah so yeah so this is

want very much yeah so yeah so this is what it looks like to can you see it am

what it looks like to can you see it am

what it looks like to can you see it am i yeah yeah we got two people one

i yeah yeah we got two people one

i yeah yeah we got two people one keyboard that’s it yep sharing the

keyboard that’s it yep sharing the

keyboard that’s it yep sharing the keyboard back and forth sharing a mouse

keyboard back and forth sharing a mouse

keyboard back and forth sharing a mouse Will’s got the keyboard and mouse right

Will’s got the keyboard and mouse right

Will’s got the keyboard and mouse right now Erica’s is watching what he’s doing

now Erica’s is watching what he’s doing

now Erica’s is watching what he’s doing they’re talking about it and you can

they’re talking about it and you can

they’re talking about it and you can also see that they sit in very close

also see that they sit in very close

also see that they sit in very close proximity to one another right this this

proximity to one another right this this

proximity to one another right this this is how they choose to sit because it’s

is how they choose to sit because it’s

is how they choose to sit because it’s part of the other part of joy here at

part of the other part of joy here at

part of the other part of joy here at Menlo is the way the space is set up and

Menlo is the way the space is set up and

Menlo is the way the space is set up and you can see you’re not giving you a

you can see you’re not giving you a

you can see you’re not giving you a little bit of a panoramic view of menlo

little bit of a panoramic view of menlo

little bit of a panoramic view of menlo here yeah this this space is set up by

here yeah this this space is set up by

here yeah this this space is set up by the team there are no facilities people

the team there are no facilities people

the team there are no facilities people there’s no permission to ask there’s no

there’s no permission to ask there’s no

there’s no permission to ask there’s no space police to check in with the team

space police to check in with the team

space police to check in with the team forms a space however they choose so the

forms a space however they choose so the

forms a space however they choose so the fact that they were sitting shoulder to

fact that they were sitting shoulder to

fact that they were sitting shoulder to shoulder tables next to one another is

shoulder tables next to one another is

shoulder tables next to one another is their choice nobody told them they had

their choice nobody told them they had

their choice nobody told them they had to do that that’s the way they prefer or

to do that that’s the way they prefer or

to do that that’s the way they prefer or I love it now a question

I love it now a question

I love it now a question had in reading about that process if you

had in reading about that process if you

had in reading about that process if you have eric and will working together and

have eric and will working together and

have eric and will working together and then work together for five days and

then work together for five days and

then work together for five days and then you switch it up you know they

then you switch it up you know they

then you switch it up you know they haven’t finished their task does one of

haven’t finished their task does one of

haven’t finished their task does one of them continue like eric keeps working on

them continue like eric keeps working on

them continue like eric keeps working on and then a new person comes in there’s

and then a new person comes in there’s

and then a new person comes in there’s that power typically works yeah so sort

that power typically works yeah so sort

that power typically works yeah so sort of over here on the wall or display that

of over here on the wall or display that

of over here on the wall or display that you see along the wall we have all these

you see along the wall we have all these

you see along the wall we have all these index cards posted and we bring projects

index cards posted and we bring projects

index cards posted and we bring projects down into pretty tiny task to our task

down into pretty tiny task to our task

down into pretty tiny task to our task for our past eight our test 16 and so on

for our past eight our test 16 and so on

for our past eight our test 16 and so on so the odds that they’re going to finish

so the odds that they’re going to finish

so the odds that they’re going to finish their tests are actually pretty high

their tests are actually pretty high

their tests are actually pretty high okay just break a project down into

okay just break a project down into

okay just break a project down into smaller and smaller pieces so hopefully

smaller and smaller pieces so hopefully

smaller and smaller pieces so hopefully within the five day context they’ve

within the five day context they’ve

within the five day context they’ve gotten a number of things done not just

gotten a number of things done not just

gotten a number of things done not just one but as you say there may still be

one but as you say there may still be

one but as you say there may still be that last pass they were working on a

that last pass they were working on a

that last pass they were working on a Friday together and they just didn’t get

Friday together and they just didn’t get

Friday together and they just didn’t get it done now the question is who’s going

it done now the question is who’s going

it done now the question is who’s going to carry that on it may well be just as

to carry that on it may well be just as

to carry that on it may well be just as you described it may be that Eric is now

you described it may be that Eric is now

you described it may be that Eric is now paired with Ted and Eric and Ted are

paired with Ted and Eric and Ted are

paired with Ted and Eric and Ted are going to carry it on but it’s not wholly

going to carry it on but it’s not wholly

going to carry it on but it’s not wholly unusual for a chiral e new pair to pick

unusual for a chiral e new pair to pick

unusual for a chiral e new pair to pick up the work and carry it forward from

up the work and carry it forward from

up the work and carry it forward from there which seems a little

there which seems a little

there which seems a little counterintuitive maybe even unproductive

counterintuitive maybe even unproductive

counterintuitive maybe even unproductive but what happens in that case is the new

but what happens in that case is the new

but what happens in that case is the new pair starts asking the old pair a bunch

pair starts asking the old pair a bunch

pair starts asking the old pair a bunch of questions now remember they’re all

of questions now remember they’re all

of questions now remember they’re all sitting close to one another so it’s not

sitting close to one another so it’s not

sitting close to one another so it’s not like we have to have a meeting and get a

like we have to have a meeting and get a

like we have to have a meeting and get a conference room and everything you just

conference room and everything you just

conference room and everything you just say you know hey we’ll hey Eric we’re

say you know hey we’ll hey Eric we’re

say you know hey we’ll hey Eric we’re picking up the work you did here and

picking up the work you did here and

picking up the work you did here and we’re a little confused about this part

we’re a little confused about this part

we’re a little confused about this part of it could you just swing your chairs

of it could you just swing your chairs

of it could you just swing your chairs around explain it to us and what’s

around explain it to us and what’s

around explain it to us and what’s interesting is in that exchange of

interesting is in that exchange of

interesting is in that exchange of information and knowledge transfer

information and knowledge transfer

information and knowledge transfer you’re getting a you’re getting an

you’re getting a you’re getting an

you’re getting a you’re getting an improvement in quality and

improvement in quality and

improvement in quality and maintainability of the code because if

maintainability of the code because if

maintainability of the code because if if Ted and Scott can’t figure out the

if Ted and Scott can’t figure out the

if Ted and Scott can’t figure out the code that Eric and we’ll put together

code that Eric and we’ll put together

code that Eric and we’ll put together this week before that’s an indication

this week before that’s an indication

this week before that’s an indication and we might have trouble supporting

and we might have trouble supporting

and we might have trouble supporting that code a year from now hmm so there’s

that code a year from now hmm so there’s

that code a year from now hmm so there’s kind of micro payments we make along the

kind of micro payments we make along the

kind of micro payments we make along the way that feel unproductive

way that feel unproductive

way that feel unproductive but the speed the quality the

but the speed the quality the

but the speed the quality the maintainability going forward literally

maintainability going forward literally

maintainability going forward literally outperforms standard software

outperforms standard software

outperforms standard software development by an order of magnitude

development by an order of magnitude

development by an order of magnitude very cool I’m very different I love that

very cool I’m very different I love that

very cool I’m very different I love that you flash the wall with all the the

you flash the wall with all the the

you flash the wall with all the the notes and and you explaining the book

notes and and you explaining the book

notes and and you explaining the book that everything is written on an index

that everything is written on an index

that everything is written on an index card you put up on the wall which again

card you put up on the wall which again

card you put up on the wall which again seems very backwards for a technology

seems very backwards for a technology

seems very backwards for a technology company using like paper and pen and put

company using like paper and pen and put

company using like paper and pen and put it on the wall but I guess that’s also

it on the wall but I guess that’s also

it on the wall but I guess that’s also let some more effective and more joyful

let some more effective and more joyful

let some more effective and more joyful experience well the people who come to

experience well the people who come to

experience well the people who come to visit see that may call us the Amish of

visit see that may call us the Amish of

visit see that may call us the Amish of software development and they ask us

software development and they ask us

software development and they ask us they say which your tech firm why don’t

they say which your tech firm why don’t

they say which your tech firm why don’t you use software for this and our answer

you use software for this and our answer

you use software for this and our answer is pretty simple we choose tools we

is pretty simple we choose tools we

is pretty simple we choose tools we believe work better for humans you very

believe work better for humans you very

believe work better for humans you very visual tactile creatures so using

visual tactile creatures so using

visual tactile creatures so using handwritten index cards is is actually

handwritten index cards is is actually

handwritten index cards is is actually really compelling for people it’s sort

really compelling for people it’s sort

really compelling for people it’s sort of like the Montessori School has taught

of like the Montessori School has taught

of like the Montessori School has taught us once upon a time that you know we

us once upon a time that you know we

us once upon a time that you know we learn a lot through the nerving and

learn a lot through the nerving and

learn a lot through the nerving and things and our fingertips we learn a lot

things and our fingertips we learn a lot

things and our fingertips we learn a lot through sound through vision to site

through sound through vision to site

through sound through vision to site through spatial orientation that sort of

through spatial orientation that sort of

through spatial orientation that sort of thing so there are many many companies

thing so there are many many companies

thing so there are many many companies that use visualization I mean the whole

that use visualization I mean the whole

that use visualization I mean the whole lean industry tries to focus on

lean industry tries to focus on

lean industry tries to focus on visualization so there’s a component of

visualization so there’s a component of

visualization so there’s a component of industry that looks at us and goes yeah

industry that looks at us and goes yeah

industry that looks at us and goes yeah of course but the software industry is

of course but the software industry is

of course but the software industry is so enamored always with its little

so enamored always with its little

so enamored always with its little high-tech tools that it thinks that’s

high-tech tools that it thinks that’s

high-tech tools that it thinks that’s the best answer for all problems we tend

the best answer for all problems we tend

the best answer for all problems we tend to be a little more cynical about

to be a little more cynical about

to be a little more cynical about software and we say no we’re not going

software and we say no we’re not going

software and we say no we’re not going to just assume a high-tech solution is

to just assume a high-tech solution is

to just assume a high-tech solution is the best one we’re going to explore

the best one we’re going to explore

the best one we’re going to explore other opportunities we’ve been doing

other opportunities we’ve been doing

other opportunities we’ve been doing software development with handwritten

software development with handwritten

software development with handwritten index cards pin pushpin to a wall for 14

index cards pin pushpin to a wall for 14

index cards pin pushpin to a wall for 14 years I love it and I think it takes a

years I love it and I think it takes a

years I love it and I think it takes a lot of courage to be in the business of

lot of courage to be in the business of

lot of courage to be in the business of software development and not default to

software development and not default to

software development and not default to software as a tool when it’s not the

software as a tool when it’s not the

software as a tool when it’s not the best tool to use we had one tour guests

best tool to use we had one tour guests

best tool to use we had one tour guests you looked at me and he saw this me said

you looked at me and he saw this me said

you looked at me and he saw this me said okay that confirms that I would never

okay that confirms that I would never

okay that confirms that I would never use you for a software project based on

use you for a software project based on

use you for a software project based on what you’ve just shown and and the

what you’ve just shown and and the

what you’ve just shown and and the thought bubble over my head I didn’t say

thought bubble over my head I didn’t say

thought bubble over my head I didn’t say because I didn’t want to be rude was

because I didn’t want to be rude was

because I didn’t want to be rude was awesome yeah exactly see each other

awesome yeah exactly see each other

awesome yeah exactly see each other again

again

again you you saved both of us a lot of

you you saved both of us a lot of

you you saved both of us a lot of trouble by making that conclusion

trouble by making that conclusion

trouble by making that conclusion because if you think that’s what’s going

because if you think that’s what’s going

because if you think that’s what’s going to make software projects go better is

to make software projects go better is

to make software projects go better is because we put your project management

because we put your project management

because we put your project management artifacts inside of Microsoft Project

artifacts inside of Microsoft Project

artifacts inside of Microsoft Project we’re doomed from the start right they

we’re doomed from the start right they

we’re doomed from the start right they self eliminated yep you want people to

self eliminated yep you want people to

self eliminated yep you want people to visit your your your factory there and

visit your your your factory there and

visit your your your factory there and see if they love it or they hate it yep

see if they love it or they hate it yep

see if they love it or they hate it yep yeah we did one two three drawers a day

yeah we did one two three drawers a day

yeah we did one two three drawers a day now awesome I want to be conscious at

now awesome I want to be conscious at

now awesome I want to be conscious at the time I have two quick questions for

the time I have two quick questions for

the time I have two quick questions for you I’m 1 i’m curious about some

you I’m 1 i’m curious about some

you I’m 1 i’m curious about some decisions that you’ve had to make that

decisions that you’ve had to make that

decisions that you’ve had to make that may have made sense you know on paper

may have made sense you know on paper

may have made sense you know on paper financially logically but was against

financially logically but was against

financially logically but was against joy and if you had a kind of an example

joy and if you had a kind of an example

joy and if you had a kind of an example of that like making tough decisions

of that like making tough decisions

of that like making tough decisions based on your your core value yeah so i

based on your your core value yeah so i

based on your your core value yeah so i think the hardest one is when a client

think the hardest one is when a client

think the hardest one is when a client relationship begins to sour because they

relationship begins to sour because they

relationship begins to sour because they really don’t ultimately play well you

really don’t ultimately play well you

really don’t ultimately play well you know i don’t know how else to describe

know i don’t know how else to describe

know i don’t know how else to describe it but we have a very we have a very

it but we have a very we have a very

it but we have a very we have a very particular way of engaging our clients

particular way of engaging our clients

particular way of engaging our clients and projects here they have to

and projects here they have to

and projects here they have to participate and if they start to treat

participate and if they start to treat

participate and if they start to treat us like a standard I tea vendor of what

us like a standard I tea vendor of what

us like a standard I tea vendor of what we told you what we needed we don’t know

we told you what we needed we don’t know

we told you what we needed we don’t know why we need to connect with you every

why we need to connect with you every

why we need to connect with you every five days then quite frankly we have to

five days then quite frankly we have to

five days then quite frankly we have to let that client go and that is hard to

let that client go and that is hard to

let that client go and that is hard to do because we’re running a business here

do because we’re running a business here

do because we’re running a business here the main economic engine is servicing

the main economic engine is servicing

the main economic engine is servicing our clients and if we decide we’re going

our clients and if we decide we’re going

our clients and if we decide we’re going to let a client go we’re choosing lower

to let a client go we’re choosing lower

to let a client go we’re choosing lower revenue which might mean less people

revenue which might mean less people

revenue which might mean less people might mean less prophets it might mean

might mean less prophets it might mean

might mean less prophets it might mean smaller paychecks for some of us and so

smaller paychecks for some of us and so

smaller paychecks for some of us and so those are hard decisions because now

those are hard decisions because now

those are hard decisions because now you’re you’re faced with the reality of

you’re you’re faced with the reality of

you’re you’re faced with the reality of joy and that is that you have to make

joy and that is that you have to make

joy and that is that you have to make trade-offs you don’t get to have joy

trade-offs you don’t get to have joy

trade-offs you don’t get to have joy without making trade-offs in other areas

without making trade-offs in other areas

without making trade-offs in other areas and those are always hard decisions I I

and those are always hard decisions I I

and those are always hard decisions I I always say that you know when you put a

always say that you know when you put a

always say that you know when you put a pile of money in front of entrepreneurs

pile of money in front of entrepreneurs

pile of money in front of entrepreneurs they start salivating you know and

they start salivating you know and

they start salivating you know and you know but the devil always comes Gary

you know but the devil always comes Gary

you know but the devil always comes Gary in cash and so we have to we have to

in cash and so we have to we have to

in cash and so we have to we have to guard our culture and sometimes that

guard our culture and sometimes that

guard our culture and sometimes that means making hard decisions I guess it

means making hard decisions I guess it

means making hard decisions I guess it also makes it easier that you have such

also makes it easier that you have such

also makes it easier that you have such a well-defined culture and word that

a well-defined culture and word that

a well-defined culture and word that that’s always the core that you come

that’s always the core that you come

that’s always the core that you come back to and if you don’t have that then

back to and if you don’t have that then

back to and if you don’t have that then it makes it a lot harder to make those

it makes it a lot harder to make those

it makes it a lot harder to make those big decisions yeah the word I use around

big decisions yeah the word I use around

big decisions yeah the word I use around that evan is intentional we are very

that evan is intentional we are very

that evan is intentional we are very intentional about a culture and we make

intentional about a culture and we make

intentional about a culture and we make it very clear that if you came to visit

it very clear that if you came to visit

it very clear that if you came to visit and you brought some people with you and

and you brought some people with you and

and you brought some people with you and some of them have software projects on

some of them have software projects on

some of them have software projects on their mind and they think maybe I use

their mind and they think maybe I use

their mind and they think maybe I use memel they can come in and peek and they

memel they can come in and peek and they

memel they can come in and peek and they can see and ask a bunch of questions we

can see and ask a bunch of questions we

can see and ask a bunch of questions we don’t even know that’s why they’re here

don’t even know that’s why they’re here

don’t even know that’s why they’re here and they may never call us again and

and they may never call us again and

and they may never call us again and we’re okay with that the people who stay

we’re okay with that the people who stay

we’re okay with that the people who stay the people who get what it is we do have

the people who get what it is we do have

the people who get what it is we do have probably suffered somewhere else in

probably suffered somewhere else in

probably suffered somewhere else in their previous life and now they see the

their previous life and now they see the

their previous life and now they see the sensibility of what we’re describing

sensibility of what we’re describing

sensibility of what we’re describing because they’ve endured the other kind

because they’ve endured the other kind

because they’ve endured the other kind of suffering are in the sukkah so easily

of suffering are in the sukkah so easily

of suffering are in the sukkah so easily produce and they recognize that the

produce and they recognize that the

produce and they recognize that the approach we’ve taken is has a lot of

approach we’ve taken is has a lot of

approach we’ve taken is has a lot of common sense in it and they start to get

common sense in it and they start to get

common sense in it and they start to get it why it maybe looks expensive on one

it why it maybe looks expensive on one

it why it maybe looks expensive on one end but quite frankly the most expensive

end but quite frankly the most expensive

end but quite frankly the most expensive way to build software is that build

way to build software is that build

way to build software is that build software no one ever uses mmm sure it’s

software no one ever uses mmm sure it’s

software no one ever uses mmm sure it’s a good point um last question the team

a good point um last question the team

a good point um last question the team is obviously super important to you to

is obviously super important to you to

is obviously super important to you to maintain the culture and as you grow and

maintain the culture and as you grow and

maintain the culture and as you grow and you’ve been one of the fastest growing

you’ve been one of the fastest growing

you’ve been one of the fastest growing companies in the country which is

companies in the country which is

companies in the country which is amazing uh how do you hire for joy yes

amazing uh how do you hire for joy yes

amazing uh how do you hire for joy yes you you jettison the the traditional two

you you jettison the the traditional two

you you jettison the the traditional two people lying to each other interview

people lying to each other interview

people lying to each other interview process that I used to use in my old

process that I used to use in my old

process that I used to use in my old life and you trade it away for an

life and you trade it away for an

life and you trade it away for an audition and so literally we have 30 to

audition and so literally we have 30 to

audition and so literally we have 30 to 40 to 50 people at a time come in for an

40 to 50 people at a time come in for an

40 to 50 people at a time come in for an initial interview we call it an extreme

initial interview we call it an extreme

initial interview we call it an extreme interview and we pair you together with

interview and we pair you together with

interview and we pair you together with another candidate for 20 minutes and we

another candidate for 20 minutes and we

another candidate for 20 minutes and we watch you work together we don’t ask any

watch you work together we don’t ask any

watch you work together we don’t ask any questions during our interview we make

questions during our interview we make

questions during our interview we make it experiential we have you work

it experiential we have you work

it experiential we have you work together share a piece of paper and a

together share a piece of paper and a

together share a piece of paper and a pencil and a straightforward task we

pencil and a straightforward task we

pencil and a straightforward task we give you the weirdest instructions ever

give you the weirdest instructions ever

give you the weirdest instructions ever if you are on one of those interviews we

if you are on one of those interviews we

if you are on one of those interviews we would tell you when you’re sitting next

would tell you when you’re sitting next

would tell you when you’re sitting next to this candidate who might be competing

to this candidate who might be competing

to this candidate who might be competing for the same

for the same

for the same you are Evan your job is to try and get

you are Evan your job is to try and get

you are Evan your job is to try and get this the person sitting next to you a

this the person sitting next to you a

this the person sitting next to you a second interview and so this is Improv

second interview and so this is Improv

second interview and so this is Improv Theater you make your partner look good

Theater you make your partner look good

Theater you make your partner look good if they struggle help them out if

if they struggle help them out if

if they struggle help them out if they’re stumbling help them up and so we

they’re stumbling help them up and so we

they’re stumbling help them up and so we are teaching our culture from the moment

are teaching our culture from the moment

are teaching our culture from the moment of the interview we’d pair you three

of the interview we’d pair you three

of the interview we’d pair you three different times in that initial

different times in that initial

different times in that initial interview 20 minutes each and then we

interview 20 minutes each and then we

interview 20 minutes each and then we send you all home that was the first

send you all home that was the first

send you all home that was the first interview and then we talked about what

interview and then we talked about what

interview and then we talked about what we saw and the people we saw that

we saw and the people we saw that

we saw and the people we saw that demonstrated what we call kindergarten

demonstrated what we call kindergarten

demonstrated what we call kindergarten skills which in our mind fits to joy you

skills which in our mind fits to joy you

skills which in our mind fits to joy you know you they play well with others do

know you they play well with others do

know you they play well with others do they share do they not hit bite or

they share do they not hit bite or

they share do they not hit bite or scratch that sort of thing then we bring

scratch that sort of thing then we bring

scratch that sort of thing then we bring you in for a full day one day contract

you in for a full day one day contract

you in for a full day one day contract and you actually do real work in the

and you actually do real work in the

and you actually do real work in the team alongside one of our people in fact

team alongside one of our people in fact

team alongside one of our people in fact the people that were sitting over there

the people that were sitting over there

the people that were sitting over there table it was possible one of those pair

table it was possible one of those pair

table it was possible one of those pair partners was interviewing here because

partners was interviewing here because

partners was interviewing here because that’s what interviewing looks like you

that’s what interviewing looks like you

that’s what interviewing looks like you actually come in you do work we pay you

actually come in you do work we pay you

actually come in you do work we pay you for the day you work with one person in

for the day you work with one person in

for the day you work with one person in the morning another person in the

the morning another person in the

the morning another person in the afternoon if that works we bring in for

afternoon if that works we bring in for

afternoon if that works we bring in for a three-week trial and again you pair on

a three-week trial and again you pair on

a three-week trial and again you pair on real work we pay you for that and

real work we pay you for that and

real work we pay you for that and usually at that point we have a feeling

usually at that point we have a feeling

usually at that point we have a feeling on both sides that it’s going to work

on both sides that it’s going to work

on both sides that it’s going to work this is different and we don’t assume we

this is different and we don’t assume we

this is different and we don’t assume we could ever in words explain to you how

could ever in words explain to you how

could ever in words explain to you how different it is but if we put you in it

different it is but if we put you in it

different it is but if we put you in it and let you experience it directly you

and let you experience it directly you

and let you experience it directly you begin to understand does will this work

begin to understand does will this work

begin to understand does will this work for me we don’t assume it will i love

for me we don’t assume it will i love

for me we don’t assume it will i love the tradition a resume and cover letter

the tradition a resume and cover letter

the tradition a resume and cover letter how much attention you pay to that how

how much attention you pay to that how

how much attention you pay to that how how do you you know it is funny because

how do you you know it is funny because

how do you you know it is funny because I mean I used to do all the standard

I mean I used to do all the standard

I mean I used to do all the standard stuff when I was a manager back in my

stuff when I was a manager back in my

stuff when I was a manager back in my old life okay dumb is it that we try and

old life okay dumb is it that we try and

old life okay dumb is it that we try and assess a human being something as

assess a human being something as

assess a human being something as complex as a human with an eight and a

complex as a human with an eight and a

complex as a human with an eight and a half by eleven sheet of paper with words

half by eleven sheet of paper with words

half by eleven sheet of paper with words typed on it probably derived from a

typed on it probably derived from a

typed on it probably derived from a keyword search is something like monster

keyword search is something like monster

keyword search is something like monster com right you know drama 9.3 you know

com right you know drama 9.3 you know

com right you know drama 9.3 you know oracle nine point one point one point

oracle nine point one point one point

oracle nine point one point one point two it’s like seriously is what i want

two it’s like seriously is what i want

two it’s like seriously is what i want to ask you is are you a good

to ask you is are you a good

to ask you is are you a good kindergartner and so far we we have

kindergartner and so far we we have

kindergartner and so far we we have collected a few kindergarten report

collected a few kindergarten report

collected a few kindergarten report cards

cards

cards I’m guessing your mother still has your

I’m guessing your mother still has your

I’m guessing your mother still has your so if you lock if you think you’ve lost

so if you lock if you think you’ve lost

so if you lock if you think you’ve lost it just go ask my own show pick it up

it just go ask my own show pick it up

it just go ask my own show pick it up for you go read the qualities that you

for you go read the qualities that you

for you go read the qualities that you had in kindergarten because those are

had in kindergarten because those are

had in kindergarten because those are probably some of the most important

probably some of the most important

probably some of the most important qualities you will ever talk about in

qualities you will ever talk about in

qualities you will ever talk about in your lifetime that might be that might

your lifetime that might be that might

your lifetime that might be that might be next on your your job application

be next on your your job application

be next on your your job application process include a sample from your

process include a sample from your

process include a sample from your kindergarten I love it rich I know we

kindergarten I love it rich I know we

kindergarten I love it rich I know we went a little over i’m really grateful

went a little over i’m really grateful

went a little over i’m really grateful for the time today as i said i love the

for the time today as i said i love the

for the time today as i said i love the book I’m dog marking every page and

book I’m dog marking every page and

book I’m dog marking every page and taking notes and for those of you who

taking notes and for those of you who

taking notes and for those of you who are watching you can go check it out

are watching you can go check it out

are watching you can go check it out join ink on amazon and all of the major

join ink on amazon and all of the major

join ink on amazon and all of the major bookstores and i’m gonna go i’m gonna

bookstores and i’m gonna go i’m gonna

bookstores and i’m gonna go i’m gonna come on the tour I’m coming I got to set

come on the tour I’m coming I got to set

come on the tour I’m coming I got to set a date we’re gonna do the tour I’m

a date we’re gonna do the tour I’m

a date we’re gonna do the tour I’m excited for the follow up even if you

excited for the follow up even if you

excited for the follow up even if you come bring me a book I want to see what

come bring me a book I want to see what

come bring me a book I want to see what it is you dog-eared I love to hear what

it is you dog-eared I love to hear what

it is you dog-eared I love to hear what people found interesting every single

people found interesting every single

people found interesting every single page almost goodbye almost like there’s

page almost goodbye almost like there’s

page almost goodbye almost like there’s man one in ten pages that’s not mark so

man one in ten pages that’s not mark so

man one in ten pages that’s not mark so you’ll be doing a lot of you basically

you’ll be doing a lot of you basically

you’ll be doing a lot of you basically rereading your entire book alright well

rereading your entire book alright well

rereading your entire book alright well thank you for the time you guys can

thank you for the time you guys can

thank you for the time you guys can trigger the book drink or or or ghus the

trigger the book drink or or or ghus the

trigger the book drink or or or ghus the website menlo mental innovations com is

website menlo mental innovations com is

website menlo mental innovations com is that it yep yes mental innovations com

that it yep yes mental innovations com

that it yep yes mental innovations com all one word thanks so much that’s it

all one word thanks so much that’s it

all one word thanks so much that’s it thank you rich all right Thank You Evan

”

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