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How to promote a small service based business – Ask Evan


hi I’m Evan Carmichael welcome to

hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s

another edition of ask Evan in today’s

another edition of ask Evan in today’s video I’m going to answer questions from

video I’m going to answer questions from

video I’m going to answer questions from one of my YouTube viewers walks cabana

one of my YouTube viewers walks cabana

one of my YouTube viewers walks cabana boy who wrote in I have a boxing

boy who wrote in I have a boxing

boy who wrote in I have a boxing business and have no money for

business and have no money for

business and have no money for advertising I mainly use postcards and

advertising I mainly use postcards and

advertising I mainly use postcards and current clients do you have any ideas

current clients do you have any ideas

current clients do you have any ideas for this type of business so it’s a

for this type of business so it’s a

for this type of business so it’s a service based business which is great a

service based business which is great a

service based business which is great a lot of entrenar set up in the service

lot of entrenar set up in the service

lot of entrenar set up in the service industry I think for you your best

industry I think for you your best

industry I think for you your best opportunity will come from current

opportunity will come from current

opportunity will come from current clients and over delivering so when you

clients and over delivering so when you

clients and over delivering so when you start off your business it can be priced

start off your business it can be priced

start off your business it can be priced competitively you want to make sure you

competitively you want to make sure you

competitively you want to make sure you can attract people to come to the

can attract people to come to the

can attract people to come to the business and maybe you do your post our

business and maybe you do your post our

business and maybe you do your post our campaigns and you know partner up with

campaigns and you know partner up with

campaigns and you know partner up with other businesses and maybe get a little

other businesses and maybe get a little

other businesses and maybe get a little bit of media attention to get people

bit of media attention to get people

bit of media attention to get people into the store but your best bet of

into the store but your best bet of

into the store but your best bet of growing the business will be getting the

growing the business will be getting the

growing the business will be getting the customers who do come in to come back

customers who do come in to come back

customers who do come in to come back and to refer their friends and how this

and to refer their friends and how this

and to refer their friends and how this happens is by what we’re delivering so

happens is by what we’re delivering so

happens is by what we’re delivering so whatever you can do think of ways to add

whatever you can do think of ways to add

whatever you can do think of ways to add as much value as you can to that

as much value as you can to that

as much value as you can to that experience so that they can’t wait to

experience so that they can’t wait to

experience so that they can’t wait to come back and tell their friends about

come back and tell their friends about

come back and tell their friends about it as well so a quick example from my

it as well so a quick example from my

it as well so a quick example from my own experience hopefully can help you I

own experience hopefully can help you I

own experience hopefully can help you I have a service as well and I work with a

have a service as well and I work with a

have a service as well and I work with a lot of brands who are trying to target

lot of brands who are trying to target

lot of brands who are trying to target the entrepreneur community and I’ll

the entrepreneur community and I’ll

the entrepreneur community and I’ll create content for them so as an example

create content for them so as an example

create content for them so as an example one client hired me to write 300 to 500

one client hired me to write 300 to 500

one client hired me to write 300 to 500 words for their blog and there was a

words for their blog and there was a

words for their blog and there was a great gig so I started doing that but I

great gig so I started doing that but I

great gig so I started doing that but I want more than just the 300 to 500 words

want more than just the 300 to 500 words

want more than just the 300 to 500 words and I’ll often write 1500 words so 3

and I’ll often write 1500 words so 3

and I’ll often write 1500 words so 3 times more than what they expected and

times more than what they expected and

times more than what they expected and then I’ll help promote it so I’ll tell

then I’ll help promote it so I’ll tell

then I’ll help promote it so I’ll tell my newsletter list about it I’ll do a

my newsletter list about it I’ll do a

my newsletter list about it I’ll do a YouTube video about it I’ll put it in my

YouTube video about it I’ll put it in my

YouTube video about it I’ll put it in my forums and put it on Twitter and

forums and put it on Twitter and

forums and put it on Twitter and Facebook and drive people to that post

Facebook and drive people to that post

Facebook and drive people to that post as well and not a lot more value than

as well and not a lot more value than

as well and not a lot more value than what they expected of just somebody

what they expected of just somebody

what they expected of just somebody writing a post for them and as a result

writing a post for them and as a result

writing a post for them and as a result they want to keep doing work with me and

they want to keep doing work with me and

they want to keep doing work with me and then they tell other companies that they

then they tell other companies that they

then they tell other companies that they were partnered up with and other people

were partnered up with and other people

were partnered up with and other people see the results of it and I ended up

see the results of it and I ended up

see the results of it and I ended up having a lot more business on my hand

having a lot more business on my hand

having a lot more business on my hand and as you start getting more people

and as you start getting more people

and as you start getting more people coming into your business because they

coming into your business because they

coming into your business because they see what great service you’re providing

see what great service you’re providing

see what great service you’re providing you could then start

you could then start

you could then start increase your price a service based

increase your price a service based

increase your price a service based business you’re always going to be

business you’re always going to be

business you’re always going to be limited by how much time you have right

limited by how much time you have right

limited by how much time you have right there’s only so many hours in the day

there’s only so many hours in the day

there’s only so many hours in the day when you can operate your company and

when you can operate your company and

when you can operate your company and you can expand by bringing new people on

you can expand by bringing new people on

you can expand by bringing new people on but also your own personal time you

but also your own personal time you

but also your own personal time you start changing the price you start

start changing the price you start

start changing the price you start increasing the price because you’re

increasing the price because you’re

increasing the price because you’re adding a lot more value than just the

adding a lot more value than just the

adding a lot more value than just the ordinary person who is starting up their

ordinary person who is starting up their

ordinary person who is starting up their new company so I hope that helps you the

new company so I hope that helps you the

new company so I hope that helps you the biggest way I think you’re going to be

biggest way I think you’re going to be

biggest way I think you’re going to be able to grow that business is again over

able to grow that business is again over

able to grow that business is again over deliver so I don’t know too much with

deliver so I don’t know too much with

deliver so I don’t know too much with the waxing business but think about

the waxing business but think about

the waxing business but think about anything you can do to add as much of

anything you can do to add as much of

anything you can do to add as much of God as you can and make people love

God as you can and make people love

God as you can and make people love coming to see you I want to come back

coming to see you I want to come back

coming to see you I want to come back and refer their friends it’s gonna be

and refer their friends it’s gonna be

and refer their friends it’s gonna be your best bet so I hope you guys enjoyed

your best bet so I hope you guys enjoyed

your best bet so I hope you guys enjoyed the video please leave your comments if

the video please leave your comments if

the video please leave your comments if you did I’d love to hear what you have

you did I’d love to hear what you have

you did I’d love to hear what you have to say and also give it a thumbs up if

to say and also give it a thumbs up if

to say and also give it a thumbs up if you liked the video I love seeing those

you liked the video I love seeing those

you liked the video I love seeing those thumbs ups and we’ll see you for the

thumbs ups and we’ll see you for the

thumbs ups and we’ll see you for the next episode

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