nation welcome to another edition of the Evan Carmichael show I’m your host Evan
Evan Carmichael show I’m your host Evan
Evan Carmichael show I’m your host Evan Carmichael it’s fantastic to be back I’m
Carmichael it’s fantastic to be back I’m
Carmichael it’s fantastic to be back I’m really excited about the episode we’re
really excited about the episode we’re
really excited about the episode we’re talking about how to promote your
talking about how to promote your
talking about how to promote your business with zero dollars by using the
business with zero dollars by using the
business with zero dollars by using the media I got a great question from one of
media I got a great question from one of
media I got a great question from one of my Twitter followers love you guys p for
my Twitter followers love you guys p for
my Twitter followers love you guys p for 725 we wrote an essay have you ever done
725 we wrote an essay have you ever done
725 we wrote an essay have you ever done an episode on press releases are good
an episode on press releases are good
an episode on press releases are good way to connect to local media this
way to connect to local media this
way to connect to local media this defense tax the question I’ve done a lot
defense tax the question I’ve done a lot
defense tax the question I’ve done a lot of local prices on a lot of
of local prices on a lot of
of local prices on a lot of international press and that’s what
international press and that’s what
international press and that’s what helped put me in the spotlight and I
helped put me in the spotlight and I
helped put me in the spotlight and I think it’s an entrepreneur it’s one of
think it’s an entrepreneur it’s one of
think it’s an entrepreneur it’s one of the best ways you can promote your
the best ways you can promote your
the best ways you can promote your business so today I’m going to be
business so today I’m going to be
business so today I’m going to be sharing my secrets on how to get free
sharing my secrets on how to get free
sharing my secrets on how to get free press for your business to help you grow
press for your business to help you grow
press for your business to help you grow alright promotion with zero dollars now
alright promotion with zero dollars now
alright promotion with zero dollars now you’re an expert right at least should
you’re an expert right at least should
you’re an expert right at least should see if you want to have success as an
see if you want to have success as an
see if you want to have success as an entrepreneur you better be really good
entrepreneur you better be really good
entrepreneur you better be really good at what you do and be industry experts
at what you do and be industry experts
at what you do and be industry experts now we’re talking about getting to the
now we’re talking about getting to the
now we’re talking about getting to the media and when reporters are covering
media and when reporters are covering
media and when reporters are covering stories guess what they always look for
stories guess what they always look for
stories guess what they always look for an expert to comment on it pick up your
an expert to comment on it pick up your
an expert to comment on it pick up your daily newspaper we almost any story and
daily newspaper we almost any story and
daily newspaper we almost any story and you’ll see that an industry expert is
you’ll see that an industry expert is
you’ll see that an industry expert is quoted and sharing their opinions why
quoted and sharing their opinions why
quoted and sharing their opinions why can’t that industry expert be you let’s
can’t that industry expert be you let’s
can’t that industry expert be you let’s think about it when you read a magazine
think about it when you read a magazine
think about it when you read a magazine do you pay more attention to the ads if
do you pay more attention to the ads if
do you pay more attention to the ads if you pay more attention to the articles
you pay more attention to the articles
you pay more attention to the articles now which one is going to cost you more
now which one is going to cost you more
now which one is going to cost you more running an ad or getting an article
running an ad or getting an article
running an ad or getting an article written about you this should be a
written about you this should be a
written about you this should be a no-brainer decision for an entrepreneur
no-brainer decision for an entrepreneur
no-brainer decision for an entrepreneur the article you read are much more
the article you read are much more
the article you read are much more visible they don’t cost you anything to
visible they don’t cost you anything to
visible they don’t cost you anything to get into now the trick is getting on the
get into now the trick is getting on the
get into now the trick is getting on the radar screens of the media and how you
radar screens of the media and how you
radar screens of the media and how you do it is you start by building a list
do it is you start by building a list
do it is you start by building a list now this shouldn’t be too hard which
now this shouldn’t be too hard which
now this shouldn’t be too hard which what I do is look at the website all the
what I do is look at the website all the
what I do is look at the website all the trade meetings will cover in your
trade meetings will cover in your
trade meetings will cover in your industry look at other sections of the
industry look at other sections of the
industry look at other sections of the major meeting who might run a store by
major meeting who might run a store by
major meeting who might run a store by your industry look at all your local
your industry look at all your local
your industry look at all your local publications magazines radio shows look
publications magazines radio shows look
publications magazines radio shows look at all the local things happen as well
at all the local things happen as well
at all the local things happen as well and
and
and making a list you know in my case I
making a list you know in my case I
making a list you know in my case I might target a trade magazine like
might target a trade magazine like
might target a trade magazine like entrepreneur I might target a home
entrepreneur I might target a home
entrepreneur I might target a home business magazine and I might target the
business magazine and I might target the
business magazine and I might target the business sections of major media like
business sections of major media like
business sections of major media like New York Times and Wall Street Journal
New York Times and Wall Street Journal
New York Times and Wall Street Journal now I’ve been in all of those
now I’ve been in all of those
now I’ve been in all of those publications and its really how to
publications and its really how to
publications and its really how to change impact I’m helping me get a
change impact I’m helping me get a
change impact I’m helping me get a bigger audience and a bigger impact so
bigger audience and a bigger impact so
bigger audience and a bigger impact so you have to start making the list now
you have to start making the list now
you have to start making the list now when you’re making your list the first
when you’re making your list the first
when you’re making your list the first thing you want to think about is how to
thing you want to think about is how to
thing you want to think about is how to identify the fit all right step one
identify the fit all right step one
identify the fit all right step one build the list and identify the fit you
build the list and identify the fit you
build the list and identify the fit you want to create press releases and expose
want to create press releases and expose
want to create press releases and expose yourself to people who / good pics of
yourself to people who / good pics of
yourself to people who / good pics of what you’re an expert at right if I have
what you’re an expert at right if I have
what you’re an expert at right if I have a great service for doctors and I’m an
a great service for doctors and I’m an
a great service for doctors and I’m an expert in the doctor feels I’m obviously
expert in the doctor feels I’m obviously
expert in the doctor feels I’m obviously not going to be targeting the legal
not going to be targeting the legal
not going to be targeting the legal community and the publication towards
community and the publication towards
community and the publication towards lawyers right so you want to make it
lawyers right so you want to make it
lawyers right so you want to make it really targeted list this doesn’t have
really targeted list this doesn’t have
really targeted list this doesn’t have to be as hard as people make it out to
to be as hard as people make it out to
to be as hard as people make it out to be you started making that list and a
be you started making that list and a
be you started making that list and a quick easy way to do it is just to go to
quick easy way to do it is just to go to
quick easy way to do it is just to go to Wikipedia go to Wikipedia and you can
Wikipedia go to Wikipedia and you can
Wikipedia go to Wikipedia and you can search for you know I’m in Toronto I
search for you know I’m in Toronto I
search for you know I’m in Toronto I could look for Toronto media outlets you
could look for Toronto media outlets you
could look for Toronto media outlets you can look for Quincy Illinois media
can look for Quincy Illinois media
can look for Quincy Illinois media outlets and it will show you an entire
outlets and it will show you an entire
outlets and it will show you an entire list of different media outlets that are
list of different media outlets that are
list of different media outlets that are targeted to your city you can look at
targeted to your city you can look at
targeted to your city you can look at the internet public library online you
the internet public library online you
the internet public library online you can look at news and newspapers online
can look at news and newspapers online
can look at news and newspapers online you can look at a new zealand there’s
you can look at a new zealand there’s
you can look at a new zealand there’s tons of resources online what we want to
tons of resources online what we want to
tons of resources online what we want to find the specific editorial content that
find the specific editorial content that
find the specific editorial content that you can be featured in as an expert once
you can be featured in as an expert once
you can be featured in as an expert once you found that publication you want to
you found that publication you want to
you found that publication you want to identify the contact who was the person
identify the contact who was the person
identify the contact who was the person that you need to get in touch with who’s
that you need to get in touch with who’s
that you need to get in touch with who’s writing the stories about your industry
writing the stories about your industry
writing the stories about your industry so that’s the first step right and a lot
so that’s the first step right and a lot
so that’s the first step right and a lot of times we use the same email
of times we use the same email
of times we use the same email structured right its first name last
structured right its first name last
structured right its first name last name at the media company com but you
name at the media company com but you
name at the media company com but you want to start building that list of
want to start building that list of
want to start building that list of everybody who’s in your industry whose
everybody who’s in your industry whose
everybody who’s in your industry whose locally known to you and who’s also
locally known to you and who’s also
locally known to you and who’s also national but covers your specific
national but covers your specific
national but covers your specific segments and make that list of people
segments and make that list of people
segments and make that list of people that you can connect with I want to get
that you can connect with I want to get
that you can connect with I want to get a quick call in I have Tim on the line
a quick call in I have Tim on the line
a quick call in I have Tim on the line and Jim where are you from and how can I
and Jim where are you from and how can I
and Jim where are you from and how can I help good morning i am from colorado
help good morning i am from colorado
help good morning i am from colorado springs colorado well here’s the deal is
springs colorado well here’s the deal is
springs colorado well here’s the deal is a tired hermetic but i also have along
a tired hermetic but i also have along
a tired hermetic but i also have along the present stand-up comedy
the present stand-up comedy
the present stand-up comedy and I have transitioned into doing
and I have transitioned into doing
and I have transitioned into doing public speaking now and so here’s that
public speaking now and so here’s that
public speaking now and so here’s that combined my knowledge of teamwork and
combined my knowledge of teamwork and
combined my knowledge of teamwork and leadership from 30 years as a
leadership from 30 years as a
leadership from 30 years as a firefighter and then present it with
firefighter and then present it with
firefighter and then present it with some humor to corporate executives to
some humor to corporate executives to
some humor to corporate executives to help them understand that even though
help them understand that even though
help them understand that even though our lives are at risk every decision we
our lives are at risk every decision we
our lives are at risk every decision we make what decision-making processes they
make what decision-making processes they
make what decision-making processes they use are as difficult as ours but great
use are as difficult as ours but great
use are as difficult as ours but great presenting or so so the thing is is how
presenting or so so the thing is is how
presenting or so so the thing is is how do i market myself more effectively as a
do i market myself more effectively as a
do i market myself more effectively as a public speaker how do i penetrate
public speaker how do i penetrate
public speaker how do i penetrate corporations and get their attention you
corporations and get their attention you
corporations and get their attention you have a youtube channel 10 yeah sure you
have a youtube channel 10 yeah sure you
have a youtube channel 10 yeah sure you do it are you posting that regularly yes
do it are you posting that regularly yes
do it are you posting that regularly yes my lord what is not yet here’s the thing
my lord what is not yet here’s the thing
my lord what is not yet here’s the thing is it’s a because I have kind of two
is it’s a because I have kind of two
is it’s a because I have kind of two passions my youtube channel is directed
passions my youtube channel is directed
passions my youtube channel is directed towards the fact that firefighters are
towards the fact that firefighters are
towards the fact that firefighters are killing themselves in record numbers
killing themselves in record numbers
killing themselves in record numbers because of suicide and alcohol abuse so
because of suicide and alcohol abuse so
because of suicide and alcohol abuse so my youtube channel is directed more in
my youtube channel is directed more in
my youtube channel is directed more in that vein as opposed to leadership and
that vein as opposed to leadership and
that vein as opposed to leadership and teamwork sorry I’m mixed message know
teamwork sorry I’m mixed message know
teamwork sorry I’m mixed message know that mark why not maybe getting the
that mark why not maybe getting the
that mark why not maybe getting the attention that you need I don’t know if
attention that you need I don’t know if
attention that you need I don’t know if you can work with the speaking house yet
you can work with the speaking house yet
you can work with the speaking house yet or have a speaking agent or even trying
or have a speaking agent or even trying
or have a speaking agent or even trying to get into the some corporations or
to get into the some corporations or
to get into the some corporations or early gig they want to see video right
early gig they want to see video right
early gig they want to see video right they want to see video of you talking
they want to see video of you talking
they want to see video of you talking and a lot of time to people making these
and a lot of time to people making these
and a lot of time to people making these decisions they’re searching online right
decisions they’re searching online right
decisions they’re searching online right there looking for you know leadership
there looking for you know leadership
there looking for you know leadership speaker or one of the specific messages
speaker or one of the specific messages
speaker or one of the specific messages that you may tap right whatever your if
that you may tap right whatever your if
that you may tap right whatever your if you’ve been comedy common into the
you’ve been comedy common into the
you’ve been comedy common into the workplace and leadership write comedy
workplace and leadership write comedy
workplace and leadership write comedy leadership whatever it is people will be
leadership whatever it is people will be
leadership whatever it is people will be searching those things and right now
searching those things and right now
searching those things and right now you’re not coming up and a lot of
you’re not coming up and a lot of
you’re not coming up and a lot of speaking gigs that I’ve done have been
speaking gigs that I’ve done have been
speaking gigs that I’ve done have been injured some people finding my youtube
injured some people finding my youtube
injured some people finding my youtube channel and their right to me but also
channel and their right to me but also
channel and their right to me but also having a popular channel that you’re
having a popular channel that you’re
having a popular channel that you’re posting to regularly gives people a
posting to regularly gives people a
posting to regularly gives people a visual sense of you as a speaker right
visual sense of you as a speaker right
visual sense of you as a speaker right they want to see hate this guy’s
they want to see hate this guy’s
they want to see hate this guy’s comfortable in front of the camera this
comfortable in front of the camera this
comfortable in front of the camera this guy as a positive message this is a
guy as a positive message this is a
guy as a positive message this is a message that will probably fit with my
message that will probably fit with my
message that will probably fit with my audience and so I would start by posting
audience and so I would start by posting
audience and so I would start by posting regular to your YouTube channel but make
regular to your YouTube channel but make
regular to your YouTube channel but make it about what you actually want to speak
it about what you actually want to speak
it about what you actually want to speak about and the fire fighting sucks can
about and the fire fighting sucks can
about and the fire fighting sucks can still be there but
still be there but
still be there but put more emphasis on the leadership
put more emphasis on the leadership
put more emphasis on the leadership stuff that’s going to get you the gigs
stuff that’s going to get you the gigs
stuff that’s going to get you the gigs right right yeah I agree I can do that
right right yeah I agree I can do that
right right yeah I agree I can do that so that’s like step one right and
so that’s like step one right and
so that’s like step one right and creating regular content I put at least
creating regular content I put at least
creating regular content I put at least one video a week with your message and
one video a week with your message and
one video a week with your message and maybe not full I don’t know how long a
maybe not full I don’t know how long a
maybe not full I don’t know how long a key notes are you know you don’t wanna
key notes are you know you don’t wanna
key notes are you know you don’t wanna do a full half an hour an hour you know
do a full half an hour an hour you know
do a full half an hour an hour you know three hour video but quick digestible
three hour video but quick digestible
three hour video but quick digestible tips so take that half an hour
tips so take that half an hour
tips so take that half an hour presentation and chunk it down into six
presentation and chunk it down into six
presentation and chunk it down into six five minute clips so that you know more
five minute clips so that you know more
five minute clips so that you know more content and it’s easy to digest because
content and it’s easy to digest because
content and it’s easy to digest because most people aren’t going to sit and
most people aren’t going to sit and
most people aren’t going to sit and watch a half an hour presentation but
watch a half an hour presentation but
watch a half an hour presentation but they’ll watch something that I binding
they’ll watch something that I binding
they’ll watch something that I binding it on one to dip a copy and then the
it on one to dip a copy and then the
it on one to dip a copy and then the watch another another and another and
watch another another and another and
watch another another and another and that’s that’s what you want you want
that’s that’s what you want you want
that’s that’s what you want you want people to get hooked right well I’m i
people to get hooked right well I’m i
people to get hooked right well I’m i can probably i did a TEDx talk so i
can probably i did a TEDx talk so i
can probably i did a TEDx talk so i could probably use that as well yeah you
could probably use that as well yeah you
could probably use that as well yeah you can definitely link to that TEDx is a
can definitely link to that TEDx is a
can definitely link to that TEDx is a great opportunity I link to that from
great opportunity I link to that from
great opportunity I link to that from your channel but then you know even
your channel but then you know even
your channel but then you know even people from Ted act so if you have a
people from Ted act so if you have a
people from Ted act so if you have a great TEDx talk people will then look
great TEDx talk people will then look
great TEDx talk people will then look for your name right some of the great
for your name right some of the great
for your name right some of the great speakers on tedactive if they’re moved
speakers on tedactive if they’re moved
speakers on tedactive if they’re moved by what you are saying they’ll look for
by what you are saying they’ll look for
by what you are saying they’ll look for your name and so what’s going to come up
your name and so what’s going to come up
your name and so what’s going to come up and if they see Oh Tim they found your
and if they see Oh Tim they found your
and if they see Oh Tim they found your YouTube channel and all you’re talking
YouTube channel and all you’re talking
YouTube channel and all you’re talking about is firefighter stuff they may feel
about is firefighter stuff they may feel
about is firefighter stuff they may feel like aldus this is not really relevant
like aldus this is not really relevant
like aldus this is not really relevant to what I need in my corporation I get
to what I need in my corporation I get
to what I need in my corporation I get it yeah can I do to youtube channels or
it yeah can I do to youtube channels or
it yeah can I do to youtube channels or should I refine a single channel that I
should I refine a single channel that I
should I refine a single channel that I have I mean is it possible up to yeah
have I mean is it possible up to yeah
have I mean is it possible up to yeah you can all you need for YouTube does
you can all you need for YouTube does
you can all you need for YouTube does have a different gmail address um cuz
have a different gmail address um cuz
have a different gmail address um cuz I’m a big fan you love mixing it yeah
I’m a big fan you love mixing it yeah
I’m a big fan you love mixing it yeah you know I would want people to know
you know I would want people to know
you know I would want people to know your fire fire background with want
your fire fire background with want
your fire fire background with want people to know that you probably care
people to know that you probably care
people to know that you probably care about firefighters and helping them you
about firefighters and helping them you
about firefighters and helping them you know not kill themselves and these are
know not kill themselves and these are
know not kill themselves and these are heroes of America you know I think that
heroes of America you know I think that
heroes of America you know I think that makes you different I know i’ll put my
makes you different I know i’ll put my
makes you different I know i’ll put my content maybe it’s if you learn to focus
content maybe it’s if you learn to focus
content maybe it’s if you learn to focus on leadership sauce maybe it’s you know
on leadership sauce maybe it’s you know
on leadership sauce maybe it’s you know 75% gear towards that and twenty-five
75% gear towards that and twenty-five
75% gear towards that and twenty-five percent geared towards the firefighters
percent geared towards the firefighters
percent geared towards the firefighters and problems up to you your judgment
and problems up to you your judgment
and problems up to you your judgment call but I don’t think that if you do
call but I don’t think that if you do
call but I don’t think that if you do that properly I don’t think there’s that
that properly I don’t think there’s that
that properly I don’t think there’s that the tracks from your public speaking gig
the tracks from your public speaking gig
the tracks from your public speaking gig I think it will actually help you
I think it will actually help you
I think it will actually help you excellent I can do that bro I’m excited
excellent I can do that bro I’m excited
excellent I can do that bro I’m excited for you okay now can I be were talking
for you okay now can I be were talking
for you okay now can I be were talking just you were just talking about press
just you were just talking about press
just you were just talking about press rude
rude
rude and that sort of thing is it is it worth
and that sort of thing is it is it worth
and that sort of thing is it is it worth it to to generate a press release about
it to to generate a press release about
it to to generate a press release about that sort of you know I could I could
that sort of you know I could I could
that sort of you know I could I could the question I have is is talking about
the question I have is is talking about
the question I have is is talking about firefighters suicide and that sort of
firefighters suicide and that sort of
firefighters suicide and that sort of thing a new press releases geared
thing a new press releases geared
thing a new press releases geared towards that yeah so what I would view
towards that yeah so what I would view
towards that yeah so what I would view if I were you since you were a public
if I were you since you were a public
if I were you since you were a public speaker and you have that gift in front
speaker and you have that gift in front
speaker and you have that gift in front of the camera in front of an audience
of the camera in front of an audience
of the camera in front of an audience that a lot of people may not have if
that a lot of people may not have if
that a lot of people may not have if something that’s touching your heart you
something that’s touching your heart you
something that’s touching your heart you know something is there’s something you
know something is there’s something you
know something is there’s something you really want to get out I would make a
really want to get out I would make a
really want to get out I would make a video about it and then we chose our
video about it and then we chose our
video about it and then we chose our reporters that are talking about that
reporters that are talking about that
reporters that are talking about that issue so if there’s something that comes
issue so if there’s something that comes
issue so if there’s something that comes up in the media some something big
up in the media some something big
up in the media some something big relating to firefighters I would make a
relating to firefighters I would make a
relating to firefighters I would make a video about that and then send that off
video about that and then send that off
video about that and then send that off to the media and say I’m willing to be
to the media and say I’m willing to be
to the media and say I’m willing to be an expert answer any questions cool all
an expert answer any questions cool all
an expert answer any questions cool all right thanks man we gotta keep on moving
right thanks man we gotta keep on moving
right thanks man we gotta keep on moving but I appreciate the call thanks sir now
but I appreciate the call thanks sir now
but I appreciate the call thanks sir now the first second I talked about making a
the first second I talked about making a
the first second I talked about making a list so we’re finding all the people
list so we’re finding all the people
list so we’re finding all the people that are related to our industry that
that are related to our industry that
that are related to our industry that are writing stories about your industry
are writing stories about your industry
are writing stories about your industry or your local environment that you can
or your local environment that you can
or your local environment that you can potentially reach out to next step
potentially reach out to next step
potentially reach out to next step before you reach out to them okay I know
before you reach out to them okay I know
before you reach out to them okay I know your your gun holds you want to reach
your your gun holds you want to reach
your your gun holds you want to reach out to them the next step though before
out to them the next step though before
out to them the next step though before you decided to create a media page takes
you decided to create a media page takes
you decided to create a media page takes reporters don’t like working typically
reporters don’t like working typically
reporters don’t like working typically with new sources one because it takes
with new sources one because it takes
with new sources one because it takes more work to find them and two it’s hard
more work to find them and two it’s hard
more work to find them and two it’s hard to tell what they’re saying is true or
to tell what they’re saying is true or
to tell what they’re saying is true or not it’s hard to tell that person is
not it’s hard to tell that person is
not it’s hard to tell that person is actually expert or not there’s a lot
actually expert or not there’s a lot
actually expert or not there’s a lot more vetting more work involved so you
more vetting more work involved so you
more vetting more work involved so you can reduce that if you create a great
can reduce that if you create a great
can reduce that if you create a great media page for them they don’t want you
media page for them they don’t want you
media page for them they don’t want you to make them look bad because you don’t
to make them look bad because you don’t
to make them look bad because you don’t really know what you’re talking about so
really know what you’re talking about so
really know what you’re talking about so on this media page what I want you to do
on this media page what I want you to do
on this media page what I want you to do is highlight your professional
is highlight your professional
is highlight your professional background showcase any media
background showcase any media
background showcase any media experiences that you’ve already had if
experiences that you’ve already had if
experiences that you’ve already had if you haven’t done anything yet you can
you haven’t done anything yet you can
you haven’t done anything yet you can start with the smaller and local
start with the smaller and local
start with the smaller and local publications usually pretty easy to get
publications usually pretty easy to get
publications usually pretty easy to get into them and what that does is see a
into them and what that does is see a
into them and what that does is see a lot of the media’s they don’t like to be
lot of the media’s they don’t like to be
lot of the media’s they don’t like to be the first right it’s hard to go straight
the first right it’s hard to go straight
the first right it’s hard to go straight to the wall street journal but if they
to the wall street journal but if they
to the wall street journal but if they see that you’ve already put in other
see that you’ve already put in other
see that you’ve already put in other media publications it’s much easier to
media publications it’s much easier to
media publications it’s much easier to say yes so you want to show how long you
say yes so you want to show how long you
say yes so you want to show how long you been in business what clients who work
been in business what clients who work
been in business what clients who work with what professional designations you
with what professional designations you
with what professional designations you have anything to show your credibility
have anything to show your credibility
have anything to show your credibility you want to put on that media page
you want to put on that media page
you want to put on that media page anything that shows you know what you’re
anything that shows you know what you’re
anything that shows you know what you’re talking about and that you’re not going
talking about and that you’re not going
talking about and that you’re not going to waste their time it also helps to
to waste their time it also helps to
to waste their time it also helps to have a really professional picture of
have a really professional picture of
have a really professional picture of yourself and opinion on what your your
yourself and opinion on what your your
yourself and opinion on what your your industry is you want to show you in
industry is you want to show you in
industry is you want to show you in action so we’re looking at 10 with
action so we’re looking at 10 with
action so we’re looking at 10 with stand-up comedian / speaker he could
stand-up comedian / speaker he could
stand-up comedian / speaker he could have him has a head shot and then also
have him has a head shot and then also
have him has a head shot and then also him being on stage to him actually in
him being on stage to him actually in
him being on stage to him actually in action so you want to have that up there
action so you want to have that up there
action so you want to have that up there as well as the quick bio a hundred-word
as well as the quick bio a hundred-word
as well as the quick bio a hundred-word biol about yourself that when you’re
biol about yourself that when you’re
biol about yourself that when you’re reaching out to these reporters they
reaching out to these reporters they
reaching out to these reporters they have a quick sense of who you are and
have a quick sense of who you are and
have a quick sense of who you are and that yes you know what you’re talking
that yes you know what you’re talking
that yes you know what you’re talking about okay create that media page I
about okay create that media page I
about okay create that media page I wanna get to the call I’ve got Sasha on
wanna get to the call I’ve got Sasha on
wanna get to the call I’ve got Sasha on the line Sasha where are you from and
the line Sasha where are you from and
the line Sasha where are you from and how can I help hey i’m in orlando I’m an
how can I help hey i’m in orlando I’m an
how can I help hey i’m in orlando I’m an author me my full name is Sasha Hansen’s
author me my full name is Sasha Hansen’s
author me my full name is Sasha Hansen’s I via look me up we should be able to
I via look me up we should be able to
I via look me up we should be able to see like my children books that i right
see like my children books that i right
see like my children books that i right and I want to know how to kind of get I
and I want to know how to kind of get I
and I want to know how to kind of get I guess more publicity as far as not just
guess more publicity as far as not just
guess more publicity as far as not just being a children’s book author but also
being a children’s book author but also
being a children’s book author but also be able to I guess give advice I’m like
be able to I guess give advice I’m like
be able to I guess give advice I’m like raising children because i have three
raising children because i have three
raising children because i have three three sons ages 4 5 and 8 and i write
three sons ages 4 5 and 8 and i write
three sons ages 4 5 and 8 and i write the book based on my three signs and the
the book based on my three signs and the
the book based on my three signs and the characters in the book like exactly like
characters in the book like exactly like
characters in the book like exactly like my children and myself so yeah I kind of
my children and myself so yeah I kind of
my children and myself so yeah I kind of want to branch out into that area kind
want to branch out into that area kind
want to branch out into that area kind of like what you were talking about i
of like what you were talking about i
of like what you were talking about i guess just a few moments few moments ago
guess just a few moments few moments ago
guess just a few moments few moments ago I guess about setting up the pages and
I guess about setting up the pages and
I guess about setting up the pages and everything but is there anything like
everything but is there anything like
everything but is there anything like more I can do to kind of like connect my
more I can do to kind of like connect my
more I can do to kind of like connect my book with you know like with moms and
book with you know like with moms and
book with you know like with moms and you know give out advice and stuff like
you know give out advice and stuff like
you know give out advice and stuff like that this is look how to is it
that this is look how to is it
that this is look how to is it nonfiction or is it a fictional story I
nonfiction or is it a fictional story I
nonfiction or is it a fictional story I don’t know it’s all fictional children’s
don’t know it’s all fictional children’s
don’t know it’s all fictional children’s books it will send my fiction it is
books it will send my fiction it is
books it will send my fiction it is based on like i said before based on my
based on like i said before based on my
based on like i said before based on my kids but of course you know since its
kids but of course you know since its
kids but of course you know since its children’s book we have to like you know
children’s book we have to like you know
children’s book we have to like you know elaborate a lot of things and you know
elaborate a lot of things and you know
elaborate a lot of things and you know make everything bigger than live to keep
make everything bigger than live to keep
make everything bigger than live to keep the children interested but yeah it
the children interested but yeah it
the children interested but yeah it really is based on my my children it’s
really is based on my my children it’s
really is based on my my children it’s for kids ages i’d say like maybe carita
for kids ages i’d say like maybe carita
for kids ages i’d say like maybe carita and so yeah okay so you have now a
and so yeah okay so you have now a
and so yeah okay so you have now a branding challenge where a lot of author
branding challenge where a lot of author
branding challenge where a lot of author they’ll write a book to help give
they’ll write a book to help give
they’ll write a book to help give themselves more exposure and hey I’m the
themselves more exposure and hey I’m the
themselves more exposure and hey I’m the exit look I wrote this book but but
exit look I wrote this book but but
exit look I wrote this book but but having a book that’s not necessarily how
having a book that’s not necessarily how
having a book that’s not necessarily how to a little more fiction you know it’s
to a little more fiction you know it’s
to a little more fiction you know it’s hard to see a Stephen King being an
hard to see a Stephen King being an
hard to see a Stephen King being an expert on something other than writing
expert on something other than writing
expert on something other than writing in his book so that’s a challenge that
in his book so that’s a challenge that
in his book so that’s a challenge that you now have to create in creating your
you now have to create in creating your
you now have to create in creating your own personal brand and starting to share
own personal brand and starting to share
own personal brand and starting to share your thoughts and opinions right so
your thoughts and opinions right so
your thoughts and opinions right so first of all figured out what is it that
first of all figured out what is it that
first of all figured out what is it that you stand for what are the main
you stand for what are the main
you stand for what are the main components of your belief system of how
components of your belief system of how
components of your belief system of how kids can be raised and how life could be
kids can be raised and how life could be
kids can be raised and how life could be easier for young parents who are looking
easier for young parents who are looking
easier for young parents who are looking after their kids and kind of similar
after their kids and kind of similar
after their kids and kind of similar situation with you and once you figure
situation with you and once you figure
situation with you and once you figure out what your platform is then it’s
out what your platform is then it’s
out what your platform is then it’s spreading it so you’re looking at social
spreading it so you’re looking at social
spreading it so you’re looking at social media you looking at guest guest posts
media you looking at guest guest posts
media you looking at guest guest posts on famous sites and you’re looking at
on famous sites and you’re looking at
on famous sites and you’re looking at usual media traditional media like we’ve
usual media traditional media like we’ve
usual media traditional media like we’ve been talking about already today so I’d
been talking about already today so I’d
been talking about already today so I’d be building up a personal brand around
be building up a personal brand around
be building up a personal brand around yourself your name right isin with you
yourself your name right isin with you
yourself your name right isin with you have Sasha handsome column but if it’s
have Sasha handsome column but if it’s
have Sasha handsome column but if it’s available I Hansen and the low my book
available I Hansen and the low my book
available I Hansen and the low my book series is called the wide brothers and
series is called the wide brothers and
series is called the wide brothers and my most recent book is called waiting
my most recent book is called waiting
my most recent book is called waiting the number for baby and the letter y as
the number for baby and the letter y as
the number for baby and the letter y as in yes because all my sons names start
in yes because all my sons names start
in yes because all my sons names start with the letter Y and so yeah it’s
with the letter Y and so yeah it’s
with the letter Y and so yeah it’s waiting for baby why it’s about when I
waiting for baby why it’s about when I
waiting for baby why it’s about when I was pregnant with my last night my
was pregnant with my last night my
was pregnant with my last night my youngest son and you know how the big
youngest son and you know how the big
youngest son and you know how the big brothers have to wait for their new
brothers have to wait for their new
brothers have to wait for their new brother to come right so I’ll be
brother to come right so I’ll be
brother to come right so I’ll be creating my own website now your own
creating my own website now your own
creating my own website now your own personal domain name and showing
personal domain name and showing
personal domain name and showing yourself as an expert and then starting
yourself as an expert and then starting
yourself as an expert and then starting to share your thought so however you
to share your thought so however you
to share your thought so however you best communicate you know if you’d like
best communicate you know if you’d like
best communicate you know if you’d like to write since you’re over to your
to write since you’re over to your
to write since you’re over to your writer then you can write blog posts and
writer then you can write blog posts and
writer then you can write blog posts and you can then take that to Twitter and
you can then take that to Twitter and
you can then take that to Twitter and short form if you like to do videos and
short form if you like to do videos and
short form if you like to do videos and you can create a YouTube channel right
you can create a YouTube channel right
you can create a YouTube channel right if you’d like to create pictures you can
if you’d like to create pictures you can
if you’d like to create pictures you can put it on Facebook but starting to put
put it on Facebook but starting to put
put it on Facebook but starting to put your thoughts out there so people know
your thoughts out there so people know
your thoughts out there so people know who you are what you’re all about that
who you are what you’re all about that
who you are what you’re all about that you can funnel some of your existing
you can funnel some of your existing
you can funnel some of your existing readers to but then also reach out to
readers to but then also reach out to
readers to but then also reach out to the media who is covering these issues
the media who is covering these issues
the media who is covering these issues with it their stories about kids and
with it their stories about kids and
with it their stories about kids and families and how to parents and advice
families and how to parents and advice
families and how to parents and advice in every major publication every single
in every major publication every single
in every major publication every single day of the year and that could be you
day of the year and that could be you
day of the year and that could be you being an expert
being an expert
being an expert publication but if you reach out to you
publication but if you reach out to you
publication but if you reach out to you know whoever it is you eat just in New
know whoever it is you eat just in New
know whoever it is you eat just in New York Times today hey I have this great
York Times today hey I have this great
York Times today hey I have this great idea for you and there’s no all you can
idea for you and there’s no all you can
idea for you and there’s no all you can say hey I’ve written this fiction book
say hey I’ve written this fiction book
say hey I’ve written this fiction book it’s a lot harder to get their attention
it’s a lot harder to get their attention
it’s a lot harder to get their attention then if you have a personal branded
then if you have a personal branded
then if you have a personal branded website you’re showcasing yourself as an
website you’re showcasing yourself as an
website you’re showcasing yourself as an expert you can say you’re the author of
expert you can say you’re the author of
expert you can say you’re the author of three books and potentially more coming
three books and potentially more coming
three books and potentially more coming that really helps establish yourself
that really helps establish yourself
that really helps establish yourself more as a credible source but they would
more as a credible source but they would
more as a credible source but they would want to use an autopsy us also helps
want to use an autopsy us also helps
want to use an autopsy us also helps your book sales right Ellie I will start
your book sales right Ellie I will start
your book sales right Ellie I will start starting to build your personal brand
starting to build your personal brand
starting to build your personal brand starting to create some content that you
starting to create some content that you
starting to create some content that you can posted to your blogs and social
can posted to your blogs and social
can posted to your blogs and social media and then reaching out to media
media and then reaching out to media
media and then reaching out to media publications to get notice then and have
publications to get notice then and have
publications to get notice then and have them feature you in your opinion which
them feature you in your opinion which
them feature you in your opinion which one would you think would probably be
one would you think would probably be
one would you think would probably be the most successful I was considering
the most successful I was considering
the most successful I was considering like I said like the YouTube you know
like I said like the YouTube you know
like I said like the YouTube you know trying to like maybe give advice every
trying to like maybe give advice every
trying to like maybe give advice every day or something and then like have like
day or something and then like have like
day or something and then like have like a little link to my books or whatever or
a little link to my books or whatever or
a little link to my books or whatever or or like a blog or something like that I
or like a blog or something like that I
or like a blog or something like that I mean I’m sorry blogs as much or they
mean I’m sorry blogs as much or they
mean I’m sorry blogs as much or they just want to watch videos like I’m gonna
just want to watch videos like I’m gonna
just want to watch videos like I’m gonna decide like which one is like would be
decide like which one is like would be
decide like which one is like would be more profitable right now I would
more profitable right now I would
more profitable right now I would default to wherever you feel your
default to wherever you feel your
default to wherever you feel your strongest I love you too YouTube is my
strongest I love you too YouTube is my
strongest I love you too YouTube is my number one social media platform you
number one social media platform you
number one social media platform you know getting half a million views a
know getting half a million views a
know getting half a million views a month on the channel and it’s driving a
month on the channel and it’s driving a
month on the channel and it’s driving a lot of business for me but I love I’m
lot of business for me but I love I’m
lot of business for me but I love I’m okay being on camera I love doing the
okay being on camera I love doing the
okay being on camera I love doing the Q&A answering people’s questions if you
Q&A answering people’s questions if you
Q&A answering people’s questions if you are uncomfortable in front of the camera
are uncomfortable in front of the camera
are uncomfortable in front of the camera and you don’t like it and you don’t want
and you don’t like it and you don’t want
and you don’t like it and you don’t want to learn that skill and you feel you’re
to learn that skill and you feel you’re
to learn that skill and you feel you’re much better as a writer then then right
much better as a writer then then right
much better as a writer then then right right like I don’t like writing it’s not
right like I don’t like writing it’s not
right like I don’t like writing it’s not something that I love doing so if you
something that I love doing so if you
something that I love doing so if you love right in your hate video then I
love right in your hate video then I
love right in your hate video then I would default to doing a blog and then
would default to doing a blog and then
would default to doing a blog and then trying to do guest blog posts on other
trying to do guest blog posts on other
trying to do guest blog posts on other people’s blogs and doing short form
people’s blogs and doing short form
people’s blogs and doing short form content like on Twitter will vary
content like on Twitter will vary
content like on Twitter will vary written but if you love doing a video
written but if you love doing a video
written but if you love doing a video and you want to learn that skilled and
and you want to learn that skilled and
and you want to learn that skilled and gold video so there’s no one right
gold video so there’s no one right
gold video so there’s no one right answer people having success everywhere
answer people having success everywhere
answer people having success everywhere it’s more figuring out what is core to
it’s more figuring out what is core to
it’s more figuring out what is core to you and where you feel your strength
you and where you feel your strength
you and where you feel your strength really lives we gotta move on since you
really lives we gotta move on since you
really lives we gotta move on since you Sasha for the question for calling in
Sasha for the question for calling in
Sasha for the question for calling in today’s you’re talking about how to get
today’s you’re talking about how to get
today’s you’re talking about how to get free media attention and publicity to
free media attention and publicity to
free media attention and publicity to promote your business and take it where
promote your business and take it where
promote your business and take it where you want to go so we set it off number
you want to go so we set it off number
you want to go so we set it off number one is you got to make that list make a
one is you got to make that list make a
one is you got to make that list make a list of media or potential targets for
list of media or potential targets for
list of media or potential targets for you number two before you reach out you
you number two before you reach out you
you number two before you reach out you got to make immediate page the showcases
got to make immediate page the showcases
got to make immediate page the showcases all your expertise and showcases that
all your expertise and showcases that
all your expertise and showcases that you know what you’re talking about so
you know what you’re talking about so
you know what you’re talking about so they’re not making a mistake I haven’t
they’re not making a mistake I haven’t
they’re not making a mistake I haven’t you want next step is you got to pick a
you want next step is you got to pick a
you want next step is you got to pick a topic so sup number three is you gotta
topic so sup number three is you gotta
topic so sup number three is you gotta pick a topic that they care about this
pick a topic that they care about this
pick a topic that they care about this is where most entrepreneurs make a huge
is where most entrepreneurs make a huge
is where most entrepreneurs make a huge estate because what you do is you feel
estate because what you do is you feel
estate because what you do is you feel why and you send out an information
why and you send out an information
why and you send out an information about yourself right you send out
about yourself right you send out
about yourself right you send out something promotional something that
something promotional something that
something promotional something that most press releases look alike and
most press releases look alike and
most press releases look alike and people don’t care most personally would
people don’t care most personally would
people don’t care most personally would get thrown in the garbage because it’s
get thrown in the garbage because it’s
get thrown in the garbage because it’s too self-promotional you have to think
too self-promotional you have to think
too self-promotional you have to think about the publication that you’re
about the publication that you’re
about the publication that you’re reaching out to and what their audience
reaching out to and what their audience
reaching out to and what their audience was actually care about so if we look
was actually care about so if we look
was actually care about so if we look back at Sasha such a she’s the author
back at Sasha such a she’s the author
back at Sasha such a she’s the author right she has her kids book line if she
right she has her kids book line if she
right she has her kids book line if she went on and sort of reaching out to the
went on and sort of reaching out to the
went on and sort of reaching out to the New York Times and said hey I’ve just
New York Times and said hey I’ve just
New York Times and said hey I’ve just watched this new book can you feature it
watched this new book can you feature it
watched this new book can you feature it she’s probably going to get a quick know
she’s probably going to get a quick know
she’s probably going to get a quick know and that she’s trying a response because
and that she’s trying a response because
and that she’s trying a response because it’s super emotional but if she reached
it’s super emotional but if she reached
it’s super emotional but if she reached out and said something like I’ve got ten
out and said something like I’ve got ten
out and said something like I’ve got ten tips for how young mothers can prepare
tips for how young mothers can prepare
tips for how young mothers can prepare their family for a new baby something
their family for a new baby something
their family for a new baby something like that right that’s more interesting
like that right that’s more interesting
like that right that’s more interesting right that’s a little more feeling that
right that’s a little more feeling that
right that’s a little more feeling that something that might actually appear in
something that might actually appear in
something that might actually appear in New York Times and that’s what you want
New York Times and that’s what you want
New York Times and that’s what you want to think about right that publication
to think about right that publication
to think about right that publication are you going after think about the
are you going after think about the
are you going after think about the story that actually appeared there and
story that actually appeared there and
story that actually appeared there and then give them a topic that’s similar to
then give them a topic that’s similar to
then give them a topic that’s similar to that right you don’t see publications
that right you don’t see publications
that right you don’t see publications about a new book release about babies
about a new book release about babies
about a new book release about babies right no we’re going to care about that
right no we’re going to care about that
right no we’re going to care about that so that’s going to really increase your
so that’s going to really increase your
so that’s going to really increase your chances of getting it so pick a really
chances of getting it so pick a really
chances of getting it so pick a really strong talk now when you’re creating
strong talk now when you’re creating
strong talk now when you’re creating your freshly you want to reach out your
your freshly you want to reach out your
your freshly you want to reach out your book components with six components
book components with six components
book components with six components number one is a strong headline right
number one is a strong headline right
number one is a strong headline right you want to capture them with a really
you want to capture them with a really
you want to capture them with a really strong headline something meaningful
strong headline something meaningful
strong headline something meaningful something with punched a great way to do
something with punched a great way to do
something with punched a great way to do it is how to a top ten mistakes to avoid
it is how to a top ten mistakes to avoid
it is how to a top ten mistakes to avoid something really headline e that that
something really headline e that that
something really headline e that that captures attention number two is the
captures attention number two is the
captures attention number two is the compelling second headlines so
compelling second headlines so
compelling second headlines so a strong / deadline and then another
a strong / deadline and then another
a strong / deadline and then another headline underneath so if you don’t
headline underneath so if you don’t
headline underneath so if you don’t catch it with the first one the second
catch it with the first one the second
catch it with the first one the second one is also really meaningful and
one is also really meaningful and
one is also really meaningful and powerful I’ve used it strategy over and
powerful I’ve used it strategy over and
powerful I’ve used it strategy over and over and over again it’s gotten me into
over and over again it’s gotten me into
over and over again it’s gotten me into New York Times and Wall Street Journal
New York Times and Wall Street Journal
New York Times and Wall Street Journal in forbes magazine really targeted to
in forbes magazine really targeted to
in forbes magazine really targeted to what I’m trying to reach and so guys is
what I’m trying to reach and so guys is
what I’m trying to reach and so guys is worse for you number three you’re
worse for you number three you’re
worse for you number three you’re including the location in the dates
including the location in the dates
including the location in the dates right that they said is coming out and
right that they said is coming out and
right that they said is coming out and the location where you are then the
the location where you are then the
the location where you are then the number four is the body and this is
number four is the body and this is
number four is the body and this is where you’re explaining the problem
where you’re explaining the problem
where you’re explaining the problem deepen your solutions quote yourself as
deepen your solutions quote yourself as
deepen your solutions quote yourself as an expert right try to write a story
an expert right try to write a story
an expert right try to write a story like they would actually publish it I’ve
like they would actually publish it I’ve
like they would actually publish it I’ve had publications take just my press
had publications take just my press
had publications take just my press release and copy and paste it and
release and copy and paste it and
release and copy and paste it and publish it adds is because it was
publish it adds is because it was
publish it adds is because it was written like a story that’s what you
written like a story that’s what you
written like a story that’s what you want to do write it like a story hold
want to do write it like a story hold
want to do write it like a story hold yourself like an expert exactly like you
yourself like an expert exactly like you
yourself like an expert exactly like you see it if you take that article from the
see it if you take that article from the
see it if you take that article from the New York Times it’s constantly published
New York Times it’s constantly published
New York Times it’s constantly published over and over and over again and you
over and over and over again and you
over and over and over again and you copy that format and that’s what you
copy that format and that’s what you
copy that format and that’s what you send them as the press release you’re
send them as the press release you’re
send them as the press release you’re much more likely to get approved okay
much more likely to get approved okay
much more likely to get approved okay that’s number four number five in your
that’s number four number five in your
that’s number four number five in your 100 word biol write about yourself and
100 word biol write about yourself and
100 word biol write about yourself and 100 words keep it short keep it sweet
100 words keep it short keep it sweet
100 words keep it short keep it sweet keep it meaningful even impactful we’re
keep it meaningful even impactful we’re
keep it meaningful even impactful we’re going to link to your immediate page in
going to link to your immediate page in
going to link to your immediate page in there as well for more information but
there as well for more information but
there as well for more information but get your bio downs 100 words so I can
get your bio downs 100 words so I can
get your bio downs 100 words so I can quickly digest who it is that you are I
quickly digest who it is that you are I
quickly digest who it is that you are I don’t want pages and pages and pages
don’t want pages and pages and pages
don’t want pages and pages and pages just enough to tease me to wire learn
just enough to tease me to wire learn
just enough to tease me to wire learn more and the number six is the contact
more and the number six is the contact
more and the number six is the contact information all right how do they reach
information all right how do they reach
information all right how do they reach you you have your media page you have
you you have your media page you have
you you have your media page you have your phone number you have an email
your phone number you have an email
your phone number you have an email address okay so that’s how we put it all
address okay so that’s how we put it all
address okay so that’s how we put it all together a strong headline a strong
together a strong headline a strong
together a strong headline a strong second headline the location and date
second headline the location and date
second headline the location and date the body here your press release where
the body here your press release where
the body here your press release where you’re copying an existing story format
you’re copying an existing story format
you’re copying an existing story format your 100 word bio under your contact
your 100 word bio under your contact
your 100 word bio under your contact information okay it works guys I promise
information okay it works guys I promise
information okay it works guys I promise you that work that uses over and over
you that work that uses over and over
you that work that uses over and over and over and over again and I want to
and over and over again and I want to
and over and over again and I want to see you have success getting to the
see you have success getting to the
see you have success getting to the media I have Nadine on the line mckean
media I have Nadine on the line mckean
media I have Nadine on the line mckean where are you from and how can I help hi
where are you from and how can I help hi
where are you from and how can I help hi I’m calling from Toledo I just generated
I’m calling from Toledo I just generated
I’m calling from Toledo I just generated a small cleaning business and one of my
a small cleaning business and one of my
a small cleaning business and one of my main concerns I guess you kind of
main concerns I guess you kind of
main concerns I guess you kind of covered bases already and what do you
covered bases already and what do you
covered bases already and what do you suggest is a greater network flow or a
suggest is a greater network flow or a
suggest is a greater network flow or a plug to obtain morsel contractual work
plug to obtain morsel contractual work
plug to obtain morsel contractual work for
for
for like return residential work like where
like return residential work like where
like return residential work like where do we go to get it what do you suggest
do we go to get it what do you suggest
do we go to get it what do you suggest we have to do to get it because I by
we have to do to get it because I by
we have to do to get it because I by myself continuously coming out of
myself continuously coming out of
myself continuously coming out of expenses such as for advertisement and
expenses such as for advertisement and
expenses such as for advertisement and things of that nature and I’m just
things of that nature and I’m just
things of that nature and I’m just trying to find some type of format where
trying to find some type of format where
trying to find some type of format where I can take advantage more so of free
I can take advantage more so of free
I can take advantage more so of free advertising versus continuously coming
advertising versus continuously coming
advertising versus continuously coming out you know spitting expenses are not
out you know spitting expenses are not
out you know spitting expenses are not making the money to cover it as well so
making the money to cover it as well so
making the money to cover it as well so that’s where I’m stuck at right now yeah
that’s where I’m stuck at right now yeah
that’s where I’m stuck at right now yeah cool the two things I would look at is
cool the two things I would look at is
cool the two things I would look at is one really local because your cleaning
one really local because your cleaning
one really local because your cleaning business you know somebody calls you up
business you know somebody calls you up
business you know somebody calls you up from New York City you’re not going to
from New York City you’re not going to
from New York City you’re not going to go up there and clean their place so you
go up there and clean their place so you
go up there and clean their place so you got to do highly targeted local and it’s
got to do highly targeted local and it’s
got to do highly targeted local and it’s not just a lot easier to get into those
not just a lot easier to get into those
not just a lot easier to get into those local publications newspapers magazines
local publications newspapers magazines
local publications newspapers magazines because there’s not as much demand to
because there’s not as much demand to
because there’s not as much demand to get in and I try to think what’s an
get in and I try to think what’s an
get in and I try to think what’s an angle right is there something positive
angle right is there something positive
angle right is there something positive that you’re trying to do in the
that you’re trying to do in the
that you’re trying to do in the community is there something really new
community is there something really new
community is there something really new and exciting about your cleaning service
and exciting about your cleaning service
and exciting about your cleaning service that hasn’t been done before are you
that hasn’t been done before are you
that hasn’t been done before are you trying to put you know Toledo on the map
trying to put you know Toledo on the map
trying to put you know Toledo on the map you’ve got some big vision something
you’ve got some big vision something
you’ve got some big vision something that story worthy it’s a lot easier to
that story worthy it’s a lot easier to
that story worthy it’s a lot easier to get into a local publication than it
get into a local publication than it
get into a local publication than it would be to get into wall street journal
would be to get into wall street journal
would be to get into wall street journal so I be just try think about local
so I be just try think about local
so I be just try think about local publications and an interesting hawk and
publications and an interesting hawk and
publications and an interesting hawk and interesting angle something that you’re
interesting angle something that you’re
interesting angle something that you’re doing differently or something that you
doing differently or something that you
doing differently or something that you staying for that you know you think
staying for that you know you think
staying for that you know you think could really inspire the community and
could really inspire the community and
could really inspire the community and that’s how you can reach out and and
that’s how you can reach out and and
that’s how you can reach out and and again much higher chance of getting in
again much higher chance of getting in
again much higher chance of getting in the other thing I would look at there
the other thing I would look at there
the other thing I would look at there was also partnerships you know who can
was also partnerships you know who can
was also partnerships you know who can you what other businesses can you ally
you what other businesses can you ally
you what other businesses can you ally yourself with that could make referrals
yourself with that could make referrals
yourself with that could make referrals and introductions for you so you’re not
and introductions for you so you’re not
and introductions for you so you’re not trying to get one business at a time at
trying to get one business at a time at
trying to get one business at a time at a time at a time but you get a constant
a time at a time but you get a constant
a time at a time but you get a constant flow of new business coming in because
flow of new business coming in because
flow of new business coming in because of the Alliance’s that you’ve made
of the Alliance’s that you’ve made
of the Alliance’s that you’ve made having main give any aligned to the
having main give any aligned to the
having main give any aligned to the partnerships there’s anybody coming to
partnerships there’s anybody coming to
partnerships there’s anybody coming to mind might be a good fit well I just
mind might be a good fit well I just
mind might be a good fit well I just established a kind of ship with a friend
established a kind of ship with a friend
established a kind of ship with a friend and the reason why I chose to deal with
and the reason why I chose to deal with
and the reason why I chose to deal with her per se was because of the fact that
her per se was because of the fact that
her per se was because of the fact that she had made a bitch in the past and I
she had made a bitch in the past and I
she had made a bitch in the past and I guess I hurt for whatever her situation
guess I hurt for whatever her situation
guess I hurt for whatever her situation was it didn’t work out like it should
was it didn’t work out like it should
was it didn’t work out like it should have said she lost the bid she’s doing
have said she lost the bid she’s doing
have said she lost the bid she’s doing something more so with like LM a chain
something more so with like LM a chain
something more so with like LM a chain which is are like a
which is are like a
which is are like a Lucas County Metropolitan you know
Lucas County Metropolitan you know
Lucas County Metropolitan you know low-income housing she had a bitch for
low-income housing she had a bitch for
low-income housing she had a bitch for janitorial services for like over five
janitorial services for like over five
janitorial services for like over five year but she technically was not the
year but she technically was not the
year but she technically was not the owner of the business at the time so I
owner of the business at the time so I
owner of the business at the time so I guess due to the contract in once
guess due to the contract in once
guess due to the contract in once whoever was the owner seen that she had
whoever was the owner seen that she had
whoever was the owner seen that she had the capabilities of getting those bitch
the capabilities of getting those bitch
the capabilities of getting those bitch they demean it money cuz they were in
they demean it money cuz they were in
they demean it money cuz they were in the sellers of business they demanded
the sellers of business they demanded
the sellers of business they demanded money up front versus actually getting
money up front versus actually getting
money up front versus actually getting the money within got five year period
the money within got five year period
the money within got five year period that they discussed in the contract so
that they discussed in the contract so
that they discussed in the contract so that didn’t go out for us so I’m not
that didn’t go out for us so I’m not
that didn’t go out for us so I’m not going to class team with her and you
going to class team with her and you
going to class team with her and you know trying to work something out with
know trying to work something out with
know trying to work something out with her okay so that’s one right that’s
her okay so that’s one right that’s
her okay so that’s one right that’s great I mean to see what happens that
great I mean to see what happens that
great I mean to see what happens that one person now you want to think how do
one person now you want to think how do
one person now you want to think how do I get 20 of these people right how do I
I get 20 of these people right how do I
I get 20 of these people right how do I get 20 people who are ideally in
get 20 people who are ideally in
get 20 people who are ideally in business but not in your business
business but not in your business
business but not in your business they’re in a complementary business so
they’re in a complementary business so
they’re in a complementary business so who try to think about what businesses
who try to think about what businesses
who try to think about what businesses these companies are buying from before
these companies are buying from before
these companies are buying from before they buy from you so before any cleaning
they buy from you so before any cleaning
they buy from you so before any cleaning services so if I’m manufacture right I
services so if I’m manufacture right I
services so if I’m manufacture right I make I make tables and I need cleaning
make I make tables and I need cleaning
make I make tables and I need cleaning services before I by cleaning services
services before I by cleaning services
services before I by cleaning services who else am i buying from that’s not
who else am i buying from that’s not
who else am i buying from that’s not related to actual cleaning services
related to actual cleaning services
related to actual cleaning services right and those are potential alliance
right and those are potential alliance
right and those are potential alliance partners for you not my partners in your
partners for you not my partners in your
partners for you not my partners in your business not like you’re giving them a
business not like you’re giving them a
business not like you’re giving them a cod when you’re doing 50 50 or anything
cod when you’re doing 50 50 or anything
cod when you’re doing 50 50 or anything like that just they could refer you on
like that just they could refer you on
like that just they could refer you on those are the types of businesses you
those are the types of businesses you
those are the types of businesses you want to start making alliances with so
want to start making alliances with so
want to start making alliances with so that when they’re talking to the
that when they’re talking to the
that when they’re talking to the manufacturers and they know they have a
manufacturers and they know they have a
manufacturers and they know they have a cleaning problem they can pass on your
cleaning problem they can pass on your
cleaning problem they can pass on your name so when you say building these
name so when you say building these
name so when you say building these alliances are you suggesting more so
alliances are you suggesting more so
alliances are you suggesting more so network because when you say that right
network because when you say that right
network because when you say that right now I’m thinking like okay well what do
now I’m thinking like okay well what do
now I’m thinking like okay well what do I have to offer them you know I mean for
I have to offer them you know I mean for
I have to offer them you know I mean for me to get that benefit so I guess so
me to get that benefit so I guess so
me to get that benefit so I guess so that’s why I’m stuck do you juggle I’m
that’s why I’m stuck do you juggle I’m
that’s why I’m stuck do you juggle I’m networking with these people or some
networking with these people or some
networking with these people or some kind of trust I can imagine yeah and you
kind of trust I can imagine yeah and you
kind of trust I can imagine yeah and you could potentially help refer them to
could potentially help refer them to
could potentially help refer them to write when you’re both dealing with the
write when you’re both dealing with the
write when you’re both dealing with the same kind of clients and you want to
same kind of clients and you want to
same kind of clients and you want to help each other out and some you know
help each other out and some you know
help each other out and some you know some people might be really specific and
some people might be really specific and
some people might be really specific and really clear here you got to give me a
really clear here you got to give me a
really clear here you got to give me a lead if I’m giving you lead but most
lead if I’m giving you lead but most
lead if I’m giving you lead but most people to develop a friendly
people to develop a friendly
people to develop a friendly relationship with them you may be the
relationship with them you may be the
relationship with them you may be the first cleaner who’s ever
first cleaner who’s ever
first cleaner who’s ever to them and now you’re on the radar and
to them and now you’re on the radar and
to them and now you’re on the radar and you know you’re on their radar too and
you know you’re on their radar too and
you know you’re on their radar too and then you could potentially refer them
then you could potentially refer them
then you could potentially refer them into your client if you see that there’s
into your client if you see that there’s
into your client if you see that there’s a need that they have right if you’re
a need that they have right if you’re
a need that they have right if you’re working with a client and you see that
working with a client and you see that
working with a client and you see that they have a really desperate need for
they have a really desperate need for
they have a really desperate need for another type of service that you don’t
another type of service that you don’t
another type of service that you don’t offer but you know that there’s somebody
offer but you know that there’s somebody
offer but you know that there’s somebody else who does it you passing on the
else who does it you passing on the
else who does it you passing on the president’s name makes you look better
president’s name makes you look better
president’s name makes you look better right it’s a good move for you it helps
right it’s a good move for you it helps
right it’s a good move for you it helps build that relationship and your help
build that relationship and your help
build that relationship and your help and solve the clients problems so a lot
and solve the clients problems so a lot
and solve the clients problems so a lot of it is just helping each other out
of it is just helping each other out
of it is just helping each other out you’re both targeting the same kind of
you’re both targeting the same kind of
you’re both targeting the same kind of clients with different products and
clients with different products and
clients with different products and services and you can reach for each
services and you can reach for each
services and you can reach for each other in when the opportunity arises so
other in when the opportunity arises so
other in when the opportunity arises so that’s good you know good start and it’s
that’s good you know good start and it’s
that’s good you know good start and it’s easy to set up those calls and those
easy to set up those calls and those
easy to set up those calls and those relationships to say hey here’s what i’m
relationships to say hey here’s what i’m
relationships to say hey here’s what i’m doing i’m targeting same kinds as you
doing i’m targeting same kinds as you
doing i’m targeting same kinds as you i’d love to have a quick coffee to
i’d love to have a quick coffee to
i’d love to have a quick coffee to subscribe how we might be able to work
subscribe how we might be able to work
subscribe how we might be able to work together and you’ll find some people
together and you’ll find some people
together and you’ll find some people love it and they’re on board and and now
love it and they’re on board and and now
love it and they’re on board and and now you’re on the radar screen and they may
you’re on the radar screen and they may
you’re on the radar screen and they may be able to give you referrals and some
be able to give you referrals and some
be able to give you referrals and some people won’t and that’s part of the game
people won’t and that’s part of the game
people won’t and that’s part of the game shout okay we gotta keep it one but
shout okay we gotta keep it one but
shout okay we gotta keep it one but thank you so much for calling in yeah so
thank you so much for calling in yeah so
thank you so much for calling in yeah so use the medium and that’s it that’s the
use the medium and that’s it that’s the
use the medium and that’s it that’s the topic for today is getting in the media
topic for today is getting in the media
topic for today is getting in the media and how to get local price especially
and how to get local price especially
and how to get local price especially for of local business you want to get to
for of local business you want to get to
for of local business you want to get to that local media but then also it’s not
that local media but then also it’s not
that local media but then also it’s not the only way to grow a business right I
the only way to grow a business right I
the only way to grow a business right I love missing partnerships it’s a
love missing partnerships it’s a
love missing partnerships it’s a fantastic way to build a relationship
fantastic way to build a relationship
fantastic way to build a relationship and again instead of just selling to one
and again instead of just selling to one
and again instead of just selling to one person one person one person a time but
person one person one person a time but
person one person one person a time but if you like really big grind you’ve got
if you like really big grind you’ve got
if you like really big grind you’ve got people giving you a steady flow of
people giving you a steady flow of
people giving you a steady flow of business now we’re ready to reach out
business now we’re ready to reach out
business now we’re ready to reach out okay now you’re ready to reach out you
okay now you’re ready to reach out you
okay now you’re ready to reach out you have the list you have an engine
have the list you have an engine
have the list you have an engine everything set up you reach out and you
everything set up you reach out and you
everything set up you reach out and you pitch yourself I want to just close the
pitch yourself I want to just close the
pitch yourself I want to just close the show and give me some ninja resources
show and give me some ninja resources
show and give me some ninja resources that i use to help me get more media the
that i use to help me get more media the
that i use to help me get more media the first one is called PR leaves and what
first one is called PR leaves and what
first one is called PR leaves and what this is a service that reporters are
this is a service that reporters are
this is a service that reporters are subscribing to and every day they
subscribing to and every day they
subscribing to and every day they release new stories and its reporters
release new stories and its reporters
release new stories and its reporters saying I’m working on this story and I
saying I’m working on this story and I
saying I’m working on this story and I need an expert here’s my deadline here’s
need an expert here’s my deadline here’s
need an expert here’s my deadline here’s an overview of what I need and you have
an overview of what I need and you have
an overview of what I need and you have a rapport with contact information those
a rapport with contact information those
a rapport with contact information those are those are guineas right if there’s
are those are guineas right if there’s
are those are guineas right if there’s anything related to what you’re doing in
anything related to what you’re doing in
anything related to what you’re doing in there you have a reporter saying I’m
there you have a reporter saying I’m
there you have a reporter saying I’m looking
looking
looking for expert I’m looking for help please
for expert I’m looking for help please
for expert I’m looking for help please help me right that’s so much easier than
help me right that’s so much easier than
help me right that’s so much easier than having to do all the research yourself
having to do all the research yourself
having to do all the research yourself now this one isn’t free it’s ninety nine
now this one isn’t free it’s ninety nine
now this one isn’t free it’s ninety nine dollars a month I’ve used it to get into
dollars a month I’ve used it to get into
dollars a month I’ve used it to get into the New York Times and other huge
the New York Times and other huge
the New York Times and other huge publication so that’ll worth it check it
publication so that’ll worth it check it
publication so that’ll worth it check it out the other one that I use is Fame bit
out the other one that I use is Fame bit
out the other one that I use is Fame bit and that’s the different for YouTube
and that’s the different for YouTube
and that’s the different for YouTube where you can partner up with other
where you can partner up with other
where you can partner up with other youtubers and do collaborations where
youtubers and do collaborations where
youtubers and do collaborations where they feature you on their channel and
they feature you on their channel and
they feature you on their channel and you get featured on their channel so
you get featured on their channel so
you get featured on their channel so start reaching out guys because getting
start reaching out guys because getting
start reaching out guys because getting into the media and getting that
into the media and getting that
into the media and getting that publicity to really make a difference
publicity to really make a difference
publicity to really make a difference for you in your businesses here and
for you in your businesses here and
for you in your businesses here and helping to take off I’ve got time for
helping to take off I’ve got time for
helping to take off I’ve got time for one last caller I have Stacey on the
one last caller I have Stacey on the
one last caller I have Stacey on the line Stacey where are you from and how
line Stacey where are you from and how
line Stacey where are you from and how can I help hey I am so McLean Virginia
can I help hey I am so McLean Virginia
can I help hey I am so McLean Virginia and I’m a little bit leery of social
and I’m a little bit leery of social
and I’m a little bit leery of social media so I have to get past that what my
media so I have to get past that what my
media so I have to get past that what my question was to you though was how can a
question was to you though was how can a
question was to you though was how can a small business person get like grants or
small business person get like grants or
small business person get like grants or reconstruction loans I have a historic
reconstruction loans I have a historic
reconstruction loans I have a historic building that I need to be repaired on
building that I need to be repaired on
building that I need to be repaired on and I was wondering if there’s any way I
and I was wondering if there’s any way I
and I was wondering if there’s any way I could get some help with that so a lot
could get some help with that so a lot
could get some help with that so a lot of times the great question grants are
of times the great question grants are
of times the great question grants are definitely available it depends on your
definitely available it depends on your
definitely available it depends on your area and often it’s down to the city
area and often it’s down to the city
area and often it’s down to the city level so he’ll be state grants under big
level so he’ll be state grants under big
level so he’ll be state grants under big city grants and the grants are often for
city grants and the grants are often for
city grants and the grants are often for very specific things so you could get a
very specific things so you could get a
very specific things so you could get a grant as a woman entrepreneur you can
grant as a woman entrepreneur you can
grant as a woman entrepreneur you can get a grant to restore a heritage
get a grant to restore a heritage
get a grant to restore a heritage building right so they’re really
building right so they’re really
building right so they’re really targeting really specific what I look
targeting really specific what I look
targeting really specific what I look for is a combination of the website to
for is a combination of the website to
for is a combination of the website to look at the state websites and look at
look at the state websites and look at
look at the state websites and look at the city website and any city resources
the city website and any city resources
the city website and any city resources I don’t know what in your local area of
I don’t know what in your local area of
I don’t know what in your local area of you know the city that you’re in go in
you know the city that you’re in go in
you know the city that you’re in go in and talk to them and say hey I need help
and talk to them and say hey I need help
and talk to them and say hey I need help finding the right square in to help me
finding the right square in to help me
finding the right square in to help me out with this grass look great because
out with this grass look great because
out with this grass look great because you have to pay it back right you get
you have to pay it back right you get
you have to pay it back right you get money to do this thing and you don’t
money to do this thing and you don’t
money to do this thing and you don’t have to pay back so everybody likes free
have to pay back so everybody likes free
have to pay back so everybody likes free money for the down sides always that it
money for the down sides always that it
money for the down sides always that it can take a long
can take a long
can take a long hi when you’re dealing with the
hi when you’re dealing with the
hi when you’re dealing with the government it can take a long time and
government it can take a long time and
government it can take a long time and as entrepreneurs you know we want things
as entrepreneurs you know we want things
as entrepreneurs you know we want things to happen yesterday we’re faster
to happen yesterday we’re faster
to happen yesterday we’re faster automated we’re excited and the
automated we’re excited and the
automated we’re excited and the government can just drag you out oh you
government can just drag you out oh you
government can just drag you out oh you got an estimation and it all becomes a
got an estimation and it all becomes a
got an estimation and it all becomes a you know a part-time job like doing
you know a part-time job like doing
you know a part-time job like doing these grants and so is it worth the time
these grants and so is it worth the time
these grants and so is it worth the time and effort for you to put into making
and effort for you to put into making
and effort for you to put into making that happen oh I really appreciate the
that happen oh I really appreciate the
that happen oh I really appreciate the lead in the direction I’m going to i’ma
lead in the direction I’m going to i’ma
lead in the direction I’m going to i’ma start researching that right now you’re
start researching that right now you’re
start researching that right now you’re home right are you looking to raise god
home right are you looking to raise god
home right are you looking to raise god I would love to get about a hundred
I would love to get about a hundred
I would love to get about a hundred grand to do it because my fiance before
grand to do it because my fiance before
grand to do it because my fiance before he died he started the rid of its a
he died he started the rid of its a
he died he started the rid of its a hundred year old building it was build
hundred year old building it was build
hundred year old building it was build in the 1900s beautiful historic building
in the 1900s beautiful historic building
in the 1900s beautiful historic building he started the renovations on the first
he started the renovations on the first
he started the renovations on the first floor and the second and the third he
floor and the second and the third he
floor and the second and the third he renovated the first and he died right
renovated the first and he died right
renovated the first and he died right before he could finish the second in the
before he could finish the second in the
before he could finish the second in the third so I need a new roof on there I
third so I need a new roof on there I
third so I need a new roof on there I would love to get new windows put in
would love to get new windows put in
would love to get new windows put in there I would love to finish the
there I would love to finish the
there I would love to finish the renovation I was able to get Edward
renovation I was able to get Edward
renovation I was able to get Edward Jones in the in the first floor and
Jones in the in the first floor and
Jones in the in the first floor and they’re coming in and they’re doing like
they’re coming in and they’re doing like
they’re coming in and they’re doing like thirty thousand dollars worth of
thirty thousand dollars worth of
thirty thousand dollars worth of renovations on the building so I’m yeah
renovations on the building so I’m yeah
renovations on the building so I’m yeah it’s I was awesome so I mean that’s high
it’s I was awesome so I mean that’s high
it’s I was awesome so I mean that’s high on the grand side you know that’s a high
on the grand side you know that’s a high
on the grand side you know that’s a high amount asked for and and you know what
amount asked for and and you know what
amount asked for and and you know what when you go and you research the grand
when you go and you research the grand
when you go and you research the grand they’re often for a certain amount right
they’re often for a certain amount right
they’re often for a certain amount right so say you know aggressor up to X amount
so say you know aggressor up to X amount
so say you know aggressor up to X amount of dollars and tells you you don’t want
of dollars and tells you you don’t want
of dollars and tells you you don’t want to be asking beyond it because they’re
to be asking beyond it because they’re
to be asking beyond it because they’re not going to you can see that’s that’s
not going to you can see that’s that’s
not going to you can see that’s that’s their cap the things that you have to
their cap the things that you have to
their cap the things that you have to make sure this is this is something my
make sure this is this is something my
make sure this is this is something my government looks at that no other source
government looks at that no other source
government looks at that no other source will really care about they want to see
will really care about they want to see
will really care about they want to see the impact that it’s going to have on
the impact that it’s going to have on
the impact that it’s going to have on the community they want to see that by
the community they want to see that by
the community they want to see that by investing into this you’re going to make
investing into this you’re going to make
investing into this you’re going to make your city or if it’s Virginian you’re
your city or if it’s Virginian you’re
your city or if it’s Virginian you’re going to make Virginia if it’s at stake
going to make Virginia if it’s at stake
going to make Virginia if it’s at stake better right if you go any talk to an
better right if you go any talk to an
better right if you go any talk to an angel investor or a venture capitalist
angel investor or a venture capitalist
angel investor or a venture capitalist they don’t care you talk to a bank they
they don’t care you talk to a bank they
they don’t care you talk to a bank they don’t care if you’re making Virginia
don’t care if you’re making Virginia
don’t care if you’re making Virginia better or not
better or not
better or not just one of the kids are getting the
just one of the kids are getting the
just one of the kids are getting the money back so while the government oh
money back so while the government oh
money back so while the government oh that’s that’s what they’re in business
that’s that’s what they’re in business
that’s that’s what they’re in business to do right in to help help their city
to do right in to help help their city
to do right in to help help their city help their state so you have to make
help their state so you have to make
help their state so you have to make sure when you’re talking about your
sure when you’re talking about your
sure when you’re talking about your proposal and when you’re going in having
proposal and when you’re going in having
proposal and when you’re going in having the meetings and having those phone
the meetings and having those phone
the meetings and having those phone calls that you have a clear plan of how
calls that you have a clear plan of how
calls that you have a clear plan of how going to make the fitting of the state
going to make the fitting of the state
going to make the fitting of the state you are brilliant thank you thank you
you are brilliant thank you thank you
you are brilliant thank you thank you thank you so much because not only did
thank you so much because not only did
thank you so much because not only did you give me a path to go to but you got
you give me a path to go to but you got
you give me a path to go to but you got it me down the right Avenue so I know
it me down the right Avenue so I know
it me down the right Avenue so I know who to talk to and I know how to drop my
who to talk to and I know how to drop my
who to talk to and I know how to drop my letter and I think it’s going to be a
letter and I think it’s going to be a
letter and I think it’s going to be a win-win I think I really do i’m really
win-win I think I really do i’m really
win-win I think I really do i’m really excited I’m so glad I call there well
excited I’m so glad I call there well
excited I’m so glad I call there well the other pocket I would look at is also
the other pocket I would look at is also
the other pocket I would look at is also private right if you got Edward Jones
private right if you got Edward Jones
private right if you got Edward Jones that come in and they’re putting 30
that come in and they’re putting 30
that come in and they’re putting 30 change is a building that’s like the
change is a building that’s like the
change is a building that’s like the hardest part is getting the first one if
hardest part is getting the first one if
hardest part is getting the first one if that’s your plan and you have three
that’s your plan and you have three
that’s your plan and you have three stories and you want to get you know to
stories and you want to get you know to
stories and you want to get you know to 13 sold that that may be an avenue to is
13 sold that that may be an avenue to is
13 sold that that may be an avenue to is to go talk to other corporations and say
to go talk to other corporations and say
to go talk to other corporations and say hey do you guys want the tech employer
hey do you guys want the tech employer
hey do you guys want the tech employer the third floor and they might be
the third floor and they might be
the third floor and they might be willing to invest showing that somebody
willing to invest showing that somebody
willing to invest showing that somebody is already done it helps reduce the risk
is already done it helps reduce the risk
is already done it helps reduce the risk nobody want to do the first one that’s
nobody want to do the first one that’s
nobody want to do the first one that’s the hardest one you already got the
the hardest one you already got the
the hardest one you already got the first one so that’s like what yeah we
first one so that’s like what yeah we
first one so that’s like what yeah we took them out of that the commercial
took them out of that the commercial
took them out of that the commercial real estate and put them on mainstream
real estate and put them on mainstream
real estate and put them on mainstream and my real estate guys like you need to
and my real estate guys like you need to
and my real estate guys like you need to be on Main Street that’s the historic
be on Main Street that’s the historic
be on Main Street that’s the historic part that’s what everybody is and they
part that’s what everybody is and they
part that’s what everybody is and they change their business plans like yeah
change their business plans like yeah
change their business plans like yeah you know you like listen you know the
you know you like listen you know the
you know you like listen you know the way we should and they did it and they
way we should and they did it and they
way we should and they did it and they liked the idea so worried Lori so one
liked the idea so worried Lori so one
liked the idea so worried Lori so one more thing now a station I’d your
more thing now a station I’d your
more thing now a station I’d your proposal you know Edward Jones is a
proposal you know Edward Jones is a
proposal you know Edward Jones is a brand name right it’s not just mom and
brand name right it’s not just mom and
brand name right it’s not just mom and pop you know I quite nice towards the
pop you know I quite nice towards the
pop you know I quite nice towards the brand name and if they were willing to
brand name and if they were willing to
brand name and if they were willing to move their corporate office from a
move their corporate office from a
move their corporate office from a corporate setting to be on Main Street I
corporate setting to be on Main Street I
corporate setting to be on Main Street I would use that in my proposal I would
would use that in my proposal I would
would use that in my proposal I would have them come on to and say hey we
have them come on to and say hey we
have them come on to and say hey we think this is a really historic area
think this is a really historic area
think this is a really historic area that’s why we’re investing and you
that’s why we’re investing and you
that’s why we’re investing and you should too so you have use their brand
should too so you have use their brand
should too so you have use their brand name to help you get your grant to well
name to help you get your grant to well
name to help you get your grant to well girl oh my god I love you I
girl oh my god I love you I
girl oh my god I love you I I wouldn’t to none in my friend okay
I wouldn’t to none in my friend okay
I wouldn’t to none in my friend okay thank you all right good luck with your
thank you all right good luck with your
thank you all right good luck with your plan hey everybody listening in the more
plan hey everybody listening in the more
plan hey everybody listening in the more momentum you can show the more
momentum you can show the more
momentum you can show the more likelihood you’re going to get the
likelihood you’re going to get the
likelihood you’re going to get the results that you want listen we’ve got
results that you want listen we’ve got
results that you want listen we’ve got another great show in the books I can’t
another great show in the books I can’t
another great show in the books I can’t believe how fast these shows don’t go I
believe how fast these shows don’t go I
believe how fast these shows don’t go I want to give a big shout out to my
want to give a big shout out to my
want to give a big shout out to my producers Daniela and Josh you guys
producers Daniela and Josh you guys
producers Daniela and Josh you guys rocks demand the shifter me and brought
rocks demand the shifter me and brought
rocks demand the shifter me and brought on amazing collars you had a great time
on amazing collars you had a great time
on amazing collars you had a great time we helped a lot of on sprayer today I’m
we helped a lot of on sprayer today I’m
we helped a lot of on sprayer today I’m going to be back on soon stay tuned
going to be back on soon stay tuned
going to be back on soon stay tuned until then teach me to believe and
until then teach me to believe and
until then teach me to believe and updating guys take care
”
Be First to Comment