all right we our lives another google hangout this time i have a friend of
hangout this time i have a friend of
hangout this time i have a friend of mine mark who runs a company called
mine mark who runs a company called
mine mark who runs a company called digital treasures and they basically
digital treasures and they basically
digital treasures and they basically helped turn all of your pictures and
helped turn all of your pictures and
helped turn all of your pictures and dvds i guess i’ll give you these
dvds i guess i’ll give you these
dvds i guess i’ll give you these pictures and video tapes and cassette
pictures and video tapes and cassette
pictures and video tapes and cassette the tapes and turn it into digital
the tapes and turn it into digital
the tapes and turn it into digital product and i recently showed up to
product and i recently showed up to
product and i recently showed up to mark’s place with this huge box of
mark’s place with this huge box of
mark’s place with this huge box of pictures and old stuff from from my
pictures and old stuff from from my
pictures and old stuff from from my early years and he transferred it all
early years and he transferred it all
early years and he transferred it all into digital so we’ve been watching my
into digital so we’ve been watching my
into digital so we’ve been watching my facebook page and see some really old
facebook page and see some really old
facebook page and see some really old pictures of me from middle school in
pictures of me from middle school in
pictures of me from middle school in grade school that’s Mark’s work and I’ve
grade school that’s Mark’s work and I’ve
grade school that’s Mark’s work and I’ve been doing a series and the reason why I
been doing a series and the reason why I
been doing a series and the reason why I went to mark is this time the guys who
went to mark is this time the guys who
went to mark is this time the guys who can do this is because I went to his
can do this is because I went to his
can do this is because I went to his page and on his about page he has a
page and on his about page he has a
page and on his about page he has a quote from Mahatma Gandhi says be the
quote from Mahatma Gandhi says be the
quote from Mahatma Gandhi says be the change you want to see in the world
change you want to see in the world
change you want to see in the world that’s how he leads his about page he’s
that’s how he leads his about page he’s
that’s how he leads his about page he’s talking about honesty integrity trust
talking about honesty integrity trust
talking about honesty integrity trust and respect like who is this guy I gotta
and respect like who is this guy I gotta
and respect like who is this guy I gotta meet him I gotta send him my business my
meet him I gotta send him my business my
meet him I gotta send him my business my picking him and I asked him if he had
picking him and I asked him if he had
picking him and I asked him if he had one word that kind of defines who he was
one word that kind of defines who he was
one word that kind of defines who he was and how I built this business and I’ve
and how I built this business and I’ve
and how I built this business and I’ve been doing this series talking about
been doing this series talking about
been doing this series talking about entrepreneurs and their one word and he
entrepreneurs and their one word and he
entrepreneurs and their one word and he came back with assurance so I wanted to
came back with assurance so I wanted to
came back with assurance so I wanted to have a chat with him today about what
have a chat with him today about what
have a chat with him today about what that meant to him and hopefully get some
that meant to him and hopefully get some
that meant to him and hopefully get some insights for those you watch as well so
insights for those you watch as well so
insights for those you watch as well so mark welcome aboard how are you doing
mark welcome aboard how are you doing
mark welcome aboard how are you doing thank you very much heaven I’m doing
thank you very much heaven I’m doing
thank you very much heaven I’m doing very very well and thank you for that
very very well and thank you for that
very very well and thank you for that wonderful introduction that is correct
wonderful introduction that is correct
wonderful introduction that is correct so digital treasures does basically
so digital treasures does basically
so digital treasures does basically analog to digital conversion services
analog to digital conversion services
analog to digital conversion services the ideas that we can take all formats
the ideas that we can take all formats
the ideas that we can take all formats of the old analog media video tapes
of the old analog media video tapes
of the old analog media video tapes eight and sixteen millimeter film
eight and sixteen millimeter film
eight and sixteen millimeter film photos- slides photo albums and of
photos- slides photo albums and of
photos- slides photo albums and of course all the old audio formats records
course all the old audio formats records
course all the old audio formats records eight-track compact cassette you name it
eight-track compact cassette you name it
eight-track compact cassette you name it we take it we convert it into a digital
we take it we convert it into a digital
we take it we convert it into a digital file and then there’s a whole series of
file and then there’s a whole series of
file and then there’s a whole series of value as it goes along with it as far as
value as it goes along with it as far as
value as it goes along with it as far as cleaning up the audio cleaning the of
cleaning up the audio cleaning the of
cleaning up the audio cleaning the of creating your digital files and either
creating your digital files and either
creating your digital files and either compressor and compressed formats you
compressor and compressed formats you
compressor and compressed formats you know creating DVDs blu-rays or putting
know creating DVDs blu-rays or putting
know creating DVDs blu-rays or putting it in the cloud and it’s not just about
it in the cloud and it’s not just about
it in the cloud and it’s not just about the data conversion it or it’s not just
the data conversion it or it’s not just
the data conversion it or it’s not just about the conversion of the media but
about the conversion of the media but
about the conversion of the media but it’s of course you returning it to
it’s of course you returning it to
it’s of course you returning it to people so that they can share it with
people so that they can share it with
people so that they can share it with their family their friends they can
their family their friends they can
their family their friends they can that on purpose Tara tea and so the
that on purpose Tara tea and so the
that on purpose Tara tea and so the whole notion is if you’re going to do
whole notion is if you’re going to do
whole notion is if you’re going to do the job right do the job right the first
the job right do the job right the first
the job right do the job right the first time you know these are people’s
time you know these are people’s
time you know these are people’s memories they are priceless and what is
memories they are priceless and what is
memories they are priceless and what is unique about our business in particular
unique about our business in particular
unique about our business in particular is that we’re dealing in a commodity
is that we’re dealing in a commodity
is that we’re dealing in a commodity that is literally priceless I can
that is literally priceless I can
that is literally priceless I can replace gold and silver and diamonds I
replace gold and silver and diamonds I
replace gold and silver and diamonds I can’t replace a photo from 25 years ago
can’t replace a photo from 25 years ago
can’t replace a photo from 25 years ago or a videotape which is the last
or a videotape which is the last
or a videotape which is the last conversation you ever had with your
conversation you ever had with your
conversation you ever had with your brother or everything they’re in so we
brother or everything they’re in so we
brother or everything they’re in so we take a great amount of pride in what we
take a great amount of pride in what we
take a great amount of pride in what we do in returning it back people and and
do in returning it back people and and
do in returning it back people and and this is what we’re building a business
this is what we’re building a business
this is what we’re building a business on so I sincerely appreciate the
on so I sincerely appreciate the
on so I sincerely appreciate the opportunity to speak to it and for you
opportunity to speak to it and for you
opportunity to speak to it and for you know asking the question around what’s
know asking the question around what’s
know asking the question around what’s that one hurt so you have asked me yeah
that one hurt so you have asked me yeah
that one hurt so you have asked me yeah let’s talk about assurance what is what
let’s talk about assurance what is what
let’s talk about assurance what is what is assurance mean to you and how did you
is assurance mean to you and how did you
is assurance mean to you and how did you build this business around the surance
build this business around the surance
build this business around the surance well so before becoming an entrepreneur
well so before becoming an entrepreneur
well so before becoming an entrepreneur I have a bit of a unique profile in that
I have a bit of a unique profile in that
I have a bit of a unique profile in that I spent my previous 15 years at a
I spent my previous 15 years at a
I spent my previous 15 years at a headhunter a recruiting senior level
headhunter a recruiting senior level
headhunter a recruiting senior level talent for large enterprise across all
talent for large enterprise across all
talent for large enterprise across all kinds of different industries and
kinds of different industries and
kinds of different industries and functions and the notion of assurance as
functions and the notion of assurance as
functions and the notion of assurance as sort of the core word that defines all
sort of the core word that defines all
sort of the core word that defines all components of how we do what we do in
components of how we do what we do in
components of how we do what we do in our business is built around the fact
our business is built around the fact
our business is built around the fact that in doing these recruits in finding
that in doing these recruits in finding
that in doing these recruits in finding new chief executive officers had the
new chief executive officers had the
new chief executive officers had the finance have the human resources
finance have the human resources
finance have the human resources technology needs all of these leaders
technology needs all of these leaders
technology needs all of these leaders everybody continuously was seeking
everybody continuously was seeking
everybody continuously was seeking assurance that this is the right person
assurance that this is the right person
assurance that this is the right person for the job that this is the right
for the job that this is the right
for the job that this is the right person for my organization that you’re
person for my organization that you’re
person for my organization that you’re the right vendor to perform this
the right vendor to perform this
the right vendor to perform this function assurance assurance assurance
function assurance assurance assurance
function assurance assurance assurance everybody wants it everybody needs it
everybody wants it everybody needs it
everybody wants it everybody needs it even if they don’t know it it is almost
even if they don’t know it it is almost
even if they don’t know it it is almost a subconscious prime and the idea is
a subconscious prime and the idea is
a subconscious prime and the idea is when people come to our office to bring
when people come to our office to bring
when people come to our office to bring us these digital treasures that are
us these digital treasures that are
us these digital treasures that are completely priceless and irreplaceable
completely priceless and irreplaceable
completely priceless and irreplaceable do they just want to leave it with
do they just want to leave it with
do they just want to leave it with anybody of course not do they want to
anybody of course not do they want to
anybody of course not do they want to know that you’re a real business that
know that you’re a real business that
know that you’re a real business that you have infrastructure that you have
you have infrastructure that you have
you have infrastructure that you have expertise that you can actually perform
expertise that you can actually perform
expertise that you can actually perform the function and you can do so
the function and you can do so
the function and you can do so professionally and that there is a point
professionally and that there is a point
professionally and that there is a point of reference back these are all the
of reference back these are all the
of reference back these are all the things that I believe are the critical
things that I believe are the critical
things that I believe are the critical components to being able to offer the
components to being able to offer the
components to being able to offer the service in the marketplace especially
service in the marketplace especially
service in the marketplace especially given this unique name
given this unique name
given this unique name the commodity in which we are dealing so
the commodity in which we are dealing so
the commodity in which we are dealing so assurance defines the whole thing
assurance defines the whole thing
assurance defines the whole thing because anybody who comes in looking for
because anybody who comes in looking for
because anybody who comes in looking for this service wants to know that we are a
this service wants to know that we are a
this service wants to know that we are a real business that we do care that we do
real business that we do care that we do
real business that we do care that we do take all of the risk off the table and
take all of the risk off the table and
take all of the risk off the table and having done a number of seeing a risk
having done a number of seeing a risk
having done a number of seeing a risk management searches I appreciate the
management searches I appreciate the
management searches I appreciate the nuances there in of what management
nuances there in of what management
nuances there in of what management means and of course it is any good
means and of course it is any good
means and of course it is any good businessman worth salt has to have risk
businessman worth salt has to have risk
businessman worth salt has to have risk as a front and center risk front and
as a front and center risk front and
as a front and center risk front and center in every component of their
center in every component of their
center in every component of their business because of course it’s all
business because of course it’s all
business because of course it’s all about managing the risk risk to you with
about managing the risk risk to you with
about managing the risk risk to you with to your clients risk to your staff all
to your clients risk to your staff all
to your clients risk to your staff all of these things so assurance of course
of these things so assurance of course
of these things so assurance of course is the foundation stone upon which we
is the foundation stone upon which we
is the foundation stone upon which we operate and by virtue of being able to
operate and by virtue of being able to
operate and by virtue of being able to mitigate the risk and provide that
mitigate the risk and provide that
mitigate the risk and provide that assurance we’re winning the day and
assurance we’re winning the day and
assurance we’re winning the day and we’re growing our business you talk
we’re growing our business you talk
we’re growing our business you talk about how it started when you are a
about how it started when you are a
about how it started when you are a headhunter do you think it goes back
headhunter do you think it goes back
headhunter do you think it goes back earlier is this is this a personal mark
earlier is this is this a personal mark
earlier is this is this a personal mark word that you’ve always been about
word that you’ve always been about
word that you’ve always been about assurance even in your younger days I
assurance even in your younger days I
assurance even in your younger days I would like to say that but no I didn’t
would like to say that but no I didn’t
would like to say that but no I didn’t appreciate what that word meant or why
appreciate what that word meant or why
appreciate what that word meant or why it actually had any value to anybody
it actually had any value to anybody
it actually had any value to anybody until I was on the other side of the
until I was on the other side of the
until I was on the other side of the table and seeing it as a continuous
table and seeing it as a continuous
table and seeing it as a continuous requirement a continuous expression
requirement a continuous expression
requirement a continuous expression maybe the word assurance wasn’t being
maybe the word assurance wasn’t being
maybe the word assurance wasn’t being used but the manner in which things were
used but the manner in which things were
used but the manner in which things were being described the characteristics that
being described the characteristics that
being described the characteristics that people were showing us in this is what I
people were showing us in this is what I
people were showing us in this is what I want this is what I need this is how I
want this is what I need this is how I
want this is what I need this is how I need to understand it in order to
need to understand it in order to
need to understand it in order to mitigate these risks because of course
mitigate these risks because of course
mitigate these risks because of course you know as a business owner this one of
you know as a business owner this one of
you know as a business owner this one of the scariest things here is brutal new
the scariest things here is brutal new
the scariest things here is brutal new staff on board hiring people how do I
staff on board hiring people how do I
staff on board hiring people how do I know this is somebody who’s actually
know this is somebody who’s actually
know this is somebody who’s actually going to do good work for me how do I
going to do good work for me how do I
going to do good work for me how do I know this is somebody who’s going to
know this is somebody who’s going to
know this is somebody who’s going to treat my clients well how do I know and
treat my clients well how do I know and
treat my clients well how do I know and so you know there’s a lot of risk I’m
so you know there’s a lot of risk I’m
so you know there’s a lot of risk I’m looking for assurance I’m looking for
looking for assurance I’m looking for
looking for assurance I’m looking for all of those points in the value chain
all of those points in the value chain
all of those points in the value chain if you will that make me feel
if you will that make me feel
if you will that make me feel comfortable that this is the right
comfortable that this is the right
comfortable that this is the right individual and I’m looking for it you’re
individual and I’m looking for it you’re
individual and I’m looking for it you’re looking for it anybody’s building a
looking for it anybody’s building a
looking for it anybody’s building a business looking forward anybody who’s
business looking forward anybody who’s
business looking forward anybody who’s looking to spend money on a service
looking to spend money on a service
looking to spend money on a service looking for it regardless of whether or
looking for it regardless of whether or
looking for it regardless of whether or not they know it and the or excuse me
not they know it and the or excuse me
not they know it and the or excuse me that they are you know it’s it’s
that they are you know it’s it’s
that they are you know it’s it’s you know kind of that they’re being
you know kind of that they’re being
you know kind of that they’re being they’re too conscious about it versus it
they’re too conscious about it versus it
they’re too conscious about it versus it happening at a subconscious level we all
happening at a subconscious level we all
happening at a subconscious level we all want it we all need it i mean insurance
want it we all need it i mean insurance
want it we all need it i mean insurance is one of the biggest games in town i
is one of the biggest games in town i
is one of the biggest games in town i think the reason that we have a
think the reason that we have a
think the reason that we have a globalized economy is because we have an
globalized economy is because we have an
globalized economy is because we have an insurance system that is able to
insurance system that is able to
insurance system that is able to mitigate the risk inherent in doing
mitigate the risk inherent in doing
mitigate the risk inherent in doing these kinds of transactions and trade
these kinds of transactions and trade
these kinds of transactions and trade you can’t drive a card without insurance
you can’t drive a card without insurance
you can’t drive a card without insurance you won’t own a house or or a boat or
you won’t own a house or or a boat or
you won’t own a house or or a boat or anything else without insurance and of
anything else without insurance and of
anything else without insurance and of course insurance and assurance are you
course insurance and assurance are you
course insurance and assurance are you know close cousins so high that point of
know close cousins so high that point of
know close cousins so high that point of hiring and you talked about okay how you
hiring and you talked about okay how you
hiring and you talked about okay how you market your business and you want to
market your business and you want to
market your business and you want to make sure you’re given assurance to the
make sure you’re given assurance to the
make sure you’re given assurance to the clients now when you’re hiring how do
clients now when you’re hiring how do
clients now when you’re hiring how do you how do you hire for assurance you
you how do you hire for assurance you
you how do you hire for assurance you know you’re not going to talk to every
know you’re not going to talk to every
know you’re not going to talk to every customer all the time now you’re
customer all the time now you’re
customer all the time now you’re dependent on your team right you’ve got
dependent on your team right you’ve got
dependent on your team right you’ve got three locations and 12 employees you
three locations and 12 employees you
three locations and 12 employees you can’t be everything that all customers
can’t be everything that all customers
can’t be everything that all customers so how do you hire for assurance when
so how do you hire for assurance when
so how do you hire for assurance when you’re screening candidates well so I am
you’re screening candidates well so I am
you’re screening candidates well so I am uniquely advantage with 15 years of you
uniquely advantage with 15 years of you
uniquely advantage with 15 years of you know recruiting good experience and I’ve
know recruiting good experience and I’ve
know recruiting good experience and I’ve interviewed thousands and thousands of
interviewed thousands and thousands of
interviewed thousands and thousands of people so I’ve kind of got the algorithm
people so I’ve kind of got the algorithm
people so I’ve kind of got the algorithm down on my end and I know what the
down on my end and I know what the
down on my end and I know what the queues are looking for the problem is of
queues are looking for the problem is of
queues are looking for the problem is of course how do I communicate my algorithm
course how do I communicate my algorithm
course how do I communicate my algorithm based upon 15 years of you know all of
based upon 15 years of you know all of
based upon 15 years of you know all of these different experiences so in
these different experiences so in
these different experiences so in essence I’m looking for you know the
essence I’m looking for you know the
essence I’m looking for you know the queues within the individual
queues within the individual
queues within the individual notwithstanding sort of the standard
notwithstanding sort of the standard
notwithstanding sort of the standard fare of reviewing the resume taking a
fare of reviewing the resume taking a
fare of reviewing the resume taking a look at the footprints through the
look at the footprints through the
look at the footprints through the career you know checking references but
career you know checking references but
career you know checking references but really uh and of course all the little
really uh and of course all the little
really uh and of course all the little personal q’s around how one response to
personal q’s around how one response to
personal q’s around how one response to questions eyes are you looking at me are
questions eyes are you looking at me are
questions eyes are you looking at me are you looking at the floor you know are
you looking at the floor you know are
you looking at the floor you know are you spending all your time taking notes
you spending all your time taking notes
you spending all your time taking notes or actually listening and then
or actually listening and then
or actually listening and then responding these are all subtle cues
responding these are all subtle cues
responding these are all subtle cues that are indicators of whether or not
that are indicators of whether or not
that are indicators of whether or not this is the right person for the right
this is the right person for the right
this is the right person for the right role for me or not and of course
role for me or not and of course
role for me or not and of course ultimately the only way one can ever
ultimately the only way one can ever
ultimately the only way one can ever really know is by bringing somebody on
really know is by bringing somebody on
really know is by bringing somebody on board and kind of letting them run the
board and kind of letting them run the
board and kind of letting them run the gauntlet so that’s will do you know come
gauntlet so that’s will do you know come
gauntlet so that’s will do you know come on and I’ll give you a few days to see
on and I’ll give you a few days to see
on and I’ll give you a few days to see how you perform and we’ll know pretty
how you perform and we’ll know pretty
how you perform and we’ll know pretty quickly one way or the other and of
quickly one way or the other and of
quickly one way or the other and of course the biggest thing is and I got to
course the biggest thing is and I got to
course the biggest thing is and I got to tell you the x factor for any business
tell you the x factor for any business
tell you the x factor for any business individual
individual
individual as far as I’m concerned and as I have
as far as I’m concerned and as I have
as far as I’m concerned and as I have seen professionally as well is you can’t
seen professionally as well is you can’t
seen professionally as well is you can’t build a business without having a great
build a business without having a great
build a business without having a great team and so you build you start at the
team and so you build you start at the
team and so you build you start at the foundation you build a great core of
foundation you build a great core of
foundation you build a great core of individuals around you that you do trust
individuals around you that you do trust
individuals around you that you do trust you trust your judgment you trust their
you trust your judgment you trust their
you trust your judgment you trust their their ethics and morals and they’re um
their ethics and morals and they’re um
their ethics and morals and they’re um you know all of these things I and in
you know all of these things I and in
you know all of these things I and in building this team around you of course
building this team around you of course
building this team around you of course you get a multiplier effect of the
you get a multiplier effect of the
you get a multiplier effect of the effectiveness and productivity but also
effectiveness and productivity but also
effectiveness and productivity but also you have been multiple points of view to
you have been multiple points of view to
you have been multiple points of view to just your one perspective so what do you
just your one perspective so what do you
just your one perspective so what do you think about this individual I trust you
think about this individual I trust you
think about this individual I trust you so I want to know what you think about
so I want to know what you think about
so I want to know what you think about them and your interaction because of
them and your interaction because of
them and your interaction because of course we all have our blind spots so
course we all have our blind spots so
course we all have our blind spots so the more people you have looking at
the more people you have looking at
the more people you have looking at these things that are within if you will
these things that are within if you will
these things that are within if you will the circle of trust to quote Robert De
the circle of trust to quote Robert De
the circle of trust to quote Robert De Niro the Parkers the more the more of
Niro the Parkers the more the more of
Niro the Parkers the more the more of these eyes on you know the leap the more
these eyes on you know the leap the more
these eyes on you know the leap the more the more mitigated the blind spots
the more mitigated the blind spots
the more mitigated the blind spots become and so you know anything that I
become and so you know anything that I
become and so you know anything that I would obviously overlooked may not be
would obviously overlooked may not be
would obviously overlooked may not be able to look at my colleague Chris or my
able to look at my colleague Chris or my
able to look at my colleague Chris or my colleague Alex and so you rely upon that
colleague Alex and so you rely upon that
colleague Alex and so you rely upon that yeah so I mean building a team super
yeah so I mean building a team super
yeah so I mean building a team super important a lot of businesses but that
important a lot of businesses but that
important a lot of businesses but that makes a break them right between doing
makes a break them right between doing
makes a break them right between doing it themselves versus hey now I can
it themselves versus hey now I can
it themselves versus hey now I can really grow by bringing on a team can
really grow by bringing on a team can
really grow by bringing on a team can you talk about your hiring process you
you talk about your hiring process you
you talk about your hiring process you know if it’s one interview two
know if it’s one interview two
know if it’s one interview two interviews you have a trial there how
interviews you have a trial there how
interviews you have a trial there how does a typical person come through your
does a typical person come through your
does a typical person come through your business you haven’t you have 12 people
business you haven’t you have 12 people
business you haven’t you have 12 people now the people who are trying to emulate
now the people who are trying to emulate
now the people who are trying to emulate you and get to that size what is your
you and get to that size what is your
you and get to that size what is your process look like um well in fairness
process look like um well in fairness
process look like um well in fairness it’s kind of a work in progress I mean
it’s kind of a work in progress I mean
it’s kind of a work in progress I mean the issue is when you’re one or two or
the issue is when you’re one or two or
the issue is when you’re one or two or three people you know there’s kind of a
three people you know there’s kind of a
three people you know there’s kind of a different methodology than when you’re
different methodology than when you’re
different methodology than when you’re ten or twelve because of course are
ten or twelve because of course are
ten or twelve because of course are different pressures sure and different
different pressures sure and different
different pressures sure and different implications as it stands right now with
implications as it stands right now with
implications as it stands right now with by virtue of having created this team
by virtue of having created this team
by virtue of having created this team this core of individuals around which I
this core of individuals around which I
this core of individuals around which I have surrounded myself and I rely upon
have surrounded myself and I rely upon
have surrounded myself and I rely upon and who rely upon me I am then bringing
and who rely upon me I am then bringing
and who rely upon me I am then bringing these individuals in I am serving as the
these individuals in I am serving as the
these individuals in I am serving as the primary filter so since I’m the obvious
primary filter so since I’m the obvious
primary filter so since I’m the obvious individual with the skill set and the
individual with the skill set and the
individual with the skill set and the experience set to do it all out service
experience set to do it all out service
experience set to do it all out service the first point of contact and filter
the first point of contact and filter
the first point of contact and filter Seth sort of the skill sets personality
Seth sort of the skill sets personality
Seth sort of the skill sets personality character traits and then of course I
character traits and then of course I
character traits and then of course I will engage the whole of the team
will engage the whole of the team
will engage the whole of the team compare and contrast get opinions and
compare and contrast get opinions and
compare and contrast get opinions and opinions and perspectives and if it
opinions and perspectives and if it
opinions and perspectives and if it warrants bring that individual than in a
warrants bring that individual than in a
warrants bring that individual than in a second time for proper interview with
second time for proper interview with
second time for proper interview with one or two of my other team members get
one or two of my other team members get
one or two of my other team members get their perspective on it and then
their perspective on it and then
their perspective on it and then contingent upon that and if we like what
contingent upon that and if we like what
contingent upon that and if we like what we see then we’ll bring them in and you
we see then we’ll bring them in and you
we see then we’ll bring them in and you know it’s kind of like a no harm no foul
know it’s kind of like a no harm no foul
know it’s kind of like a no harm no foul trial run you can have somebody come in
trial run you can have somebody come in
trial run you can have somebody come in and within kind of three or four days I
and within kind of three or four days I
and within kind of three or four days I think have a pretty good sense for
think have a pretty good sense for
think have a pretty good sense for whether or not they’re the right person
whether or not they’re the right person
whether or not they’re the right person or the wrong person now all of this is
or the wrong person now all of this is
or the wrong person now all of this is within the context of the fact that hey
within the context of the fact that hey
within the context of the fact that hey listen everybody’s always going to put
listen everybody’s always going to put
listen everybody’s always going to put their best foot forward and they’re
their best foot forward and they’re
their best foot forward and they’re gonna yes while on their face and all
gonna yes while on their face and all
gonna yes while on their face and all that and that’s all fine and dandy my
that and that’s all fine and dandy my
that and that’s all fine and dandy my methodology would be or is look there’s
methodology would be or is look there’s
methodology would be or is look there’s no benefit to you or to me to get this
no benefit to you or to me to get this
no benefit to you or to me to get this wrong and in fact it’s detrimental to
wrong and in fact it’s detrimental to
wrong and in fact it’s detrimental to you and your career and your life that
you and your career and your life that
you and your career and your life that this is the wrong place for you you
this is the wrong place for you you
this is the wrong place for you you don’t fit with this game you don’t think
don’t fit with this game you don’t think
don’t fit with this game you don’t think with the culture you don’t like the work
with the culture you don’t like the work
with the culture you don’t like the work there’s just no good reason for it it
there’s just no good reason for it it
there’s just no good reason for it it hurts me and it hurts you so by kind of
hurts me and it hurts you so by kind of
hurts me and it hurts you so by kind of putting all the cards out on the table
putting all the cards out on the table
putting all the cards out on the table introducing them to what the opportunity
introducing them to what the opportunity
introducing them to what the opportunity is here and saying listen it’s in
is here and saying listen it’s in
is here and saying listen it’s in everybody’s best interest that we figure
everybody’s best interest that we figure
everybody’s best interest that we figure this out sooner than later I will
this out sooner than later I will
this out sooner than later I will compensate you for your time so when
compensate you for your time so when
compensate you for your time so when you’re in here you’re working and I’m
you’re in here you’re working and I’m
you’re in here you’re working and I’m paying you and we’re gonna do our best
paying you and we’re gonna do our best
paying you and we’re gonna do our best to make this work and if it fits we’ll
to make this work and if it fits we’ll
to make this work and if it fits we’ll know pretty much pretty quickly because
know pretty much pretty quickly because
know pretty much pretty quickly because of course being a small organization
of course being a small organization
of course being a small organization there’s really no place to hide you know
there’s really no place to hide you know
there’s really no place to hide you know what other things that say is the
what other things that say is the
what other things that say is the sunlight light of day is the best
sunlight light of day is the best
sunlight light of day is the best antiseptic right there’s no place to
antiseptic right there’s no place to
antiseptic right there’s no place to hide everybody sees everything so we’re
hide everybody sees everything so we’re
hide everybody sees everything so we’re gonna put you in the grinder see how do
gonna put you in the grinder see how do
gonna put you in the grinder see how do you perform under pressure and we’ll
you perform under pressure and we’ll
you perform under pressure and we’ll take it from there it’s a judgment call
take it from there it’s a judgment call
take it from there it’s a judgment call of course how long is that process
of course how long is that process
of course how long is that process usually that that trial period is it you
usually that that trial period is it you
usually that that trial period is it you tell them hey I’m going to have a week
tell them hey I’m going to have a week
tell them hey I’m going to have a week with you and we’ll see if we both like
with you and we’ll see if we both like
with you and we’ll see if we both like it afterwards or is it just by field you
it afterwards or is it just by field you
it afterwards or is it just by field you have a set guideline there well you know
have a set guideline there well you know
have a set guideline there well you know it’s funny that you say that having
it’s funny that you say that having
it’s funny that you say that having recruited for so long and running into
recruited for so long and running into
recruited for so long and running into this getting into the science behind you
this getting into the science behind you
this getting into the science behind you know recruitment talent acquisition
know recruitment talent acquisition
know recruitment talent acquisition assessment and all these sorts of things
assessment and all these sorts of things
assessment and all these sorts of things a truth within hiring regardless of the
a truth within hiring regardless of the
a truth within hiring regardless of the individual is that people go with our
individual is that people go with our
individual is that people go with our gut why because of course we are only
gut why because of course we are only
gut why because of course we are only consciously aware of a very small
consciously aware of a very small
consciously aware of a very small percentage of the information that were
percentage of the information that were
percentage of the information that were actually receiving at any given moment
actually receiving at any given moment
actually receiving at any given moment in time and of course a lot of this
in time and of course a lot of this
in time and of course a lot of this stuff is being processed subconsciously
stuff is being processed subconsciously
stuff is being processed subconsciously and you know your gut instinct your
and you know your gut instinct your
and you know your gut instinct your intuition is what is ultimately
intuition is what is ultimately
intuition is what is ultimately processing and returning that
processing and returning that
processing and returning that information to you so everybody plays
information to you so everybody plays
information to you so everybody plays off of their gut so you know some people
off of their gut so you know some people
off of their gut so you know some people walk in and instantly it’s a fit it
walk in and instantly it’s a fit it
walk in and instantly it’s a fit it feels good the energy is good you like
feels good the energy is good you like
feels good the energy is good you like each other everybody sort of you know
each other everybody sort of you know
each other everybody sort of you know agrees and in cases like where it’s kind
agrees and in cases like where it’s kind
agrees and in cases like where it’s kind of a slam dunk no brainer no why waste
of a slam dunk no brainer no why waste
of a slam dunk no brainer no why waste time we’re bringing in I would hire
time we’re bringing in I would hire
time we’re bringing in I would hire somebody on the premise of you know the
somebody on the premise of you know the
somebody on the premise of you know the standard 90-day probationary period and
standard 90-day probationary period and
standard 90-day probationary period and again with the caveat that look let’s
again with the caveat that look let’s
again with the caveat that look let’s give it a week we’ll see how it goes if
give it a week we’ll see how it goes if
give it a week we’ll see how it goes if it doesn’t work it doesn’t work I’ll be
it doesn’t work it doesn’t work I’ll be
it doesn’t work it doesn’t work I’ll be honest with you you’d be honest with me
honest with you you’d be honest with me
honest with you you’d be honest with me it’s an invidious best interest to make
it’s an invidious best interest to make
it’s an invidious best interest to make this happen and so it could be a week it
this happen and so it could be a week it
this happen and so it could be a week it could be a month generally though the
could be a month generally though the
could be a month generally though the ingestion process we want to kind of
ingestion process we want to kind of
ingestion process we want to kind of keep it as short and sweet as we
keep it as short and sweet as we
keep it as short and sweet as we possibly can there’s no need to have 20
possibly can there’s no need to have 20
possibly can there’s no need to have 20 interviews it just really isn’t you can
interviews it just really isn’t you can
interviews it just really isn’t you can kind of pretty much figure this out
kind of pretty much figure this out
kind of pretty much figure this out pretty quickly between doing the
pretty quickly between doing the
pretty quickly between doing the interviews having a good set of
interviews having a good set of
interviews having a good set of reference conversations you know
reference conversations you know
reference conversations you know behavioral references not just
behavioral references not just
behavioral references not just performance and you take it from there
performance and you take it from there
performance and you take it from there but generally i’d say it’s about a 7 to
but generally i’d say it’s about a 7 to
but generally i’d say it’s about a 7 to 10 day process to bring them in kind of
10 day process to bring them in kind of
10 day process to bring them in kind of kick the tires run them through the
kick the tires run them through the
kick the tires run them through the gauntlet and then we take it from there
gauntlet and then we take it from there
gauntlet and then we take it from there so people are watching live as we’re
so people are watching live as we’re
so people are watching live as we’re streaming this and they got a question
streaming this and they got a question
streaming this and they got a question came in from joe 1133 who wrote in to
came in from joe 1133 who wrote in to
came in from joe 1133 who wrote in to ask what were the steps you took the
ask what were the steps you took the
ask what were the steps you took the first start this business so what’s your
first start this business so what’s your
first start this business so what’s your foundation story because we’ve been
foundation story because we’ve been
foundation story because we’ve been touched on that yet and then how did you
touched on that yet and then how did you
touched on that yet and then how did you find your first loyal employee cup great
find your first loyal employee cup great
find your first loyal employee cup great question ok so the steps into the
question ok so the steps into the
question ok so the steps into the business I had no interest to become an
business I had no interest to become an
business I had no interest to become an entrepreneur for all of my life I could
entrepreneur for all of my life I could
entrepreneur for all of my life I could argue I still don’t but I have been
argue I still don’t but I have been
argue I still don’t but I have been converted at this point for all of the
converted at this point for all of the
converted at this point for all of the reasons that any entrepreneur will know
reasons that any entrepreneur will know
reasons that any entrepreneur will know waking up at four in the morning and
waking up at four in the morning and
waking up at four in the morning and sweating over these details all the time
sweating over these details all the time
sweating over these details all the time right
right
right eight and of course you’re responsible
eight and of course you’re responsible
eight and of course you’re responsible for everything at any moment in time and
for everything at any moment in time and
for everything at any moment in time and the buck stops here it’s a bit scary for
the buck stops here it’s a bit scary for
the buck stops here it’s a bit scary for sure but my wife and I were struggling
sure but my wife and I were struggling
sure but my wife and I were struggling with two professional careers and
with two professional careers and
with two professional careers and raising a family and trying to have some
raising a family and trying to have some
raising a family and trying to have some modicum of work-life balance and be
modicum of work-life balance and be
modicum of work-life balance and be great parents and you know good brother
great parents and you know good brother
great parents and you know good brother and good son and good daughter and all
and good son and good daughter and all
and good son and good daughter and all the other roles that we play above and
the other roles that we play above and
the other roles that we play above and beyond just our professional ones and it
beyond just our professional ones and it
beyond just our professional ones and it was becoming very difficult to on or all
was becoming very difficult to on or all
was becoming very difficult to on or all of these obligations and we weren’t
of these obligations and we weren’t
of these obligations and we weren’t prepared to compromise so uh my wife
prepared to compromise so uh my wife
prepared to compromise so uh my wife being into sort of digital photography
being into sort of digital photography
being into sort of digital photography she was a branch manager and a regional
she was a branch manager and a regional
she was a branch manager and a regional manager at a large canadian charter one
manager at a large canadian charter one
manager at a large canadian charter one bank here Here I am as a senior
bank here Here I am as a senior
bank here Here I am as a senior headhunter with what you know come to
headhunter with what you know come to
headhunter with what you know come to call Spencer Stuart which is kind of the
call Spencer Stuart which is kind of the
call Spencer Stuart which is kind of the global recruiting firm and when my
global recruiting firm and when my
global recruiting firm and when my wife’s mother passed away from cancer in
wife’s mother passed away from cancer in
wife’s mother passed away from cancer in 2006 my wife has now the matriarch of
2006 my wife has now the matriarch of
2006 my wife has now the matriarch of the family inherited you know this
the family inherited you know this
the family inherited you know this entire basement full of media film video
entire basement full of media film video
entire basement full of media film video beta you know mini DVS all these photos
beta you know mini DVS all these photos
beta you know mini DVS all these photos and negatives the 16 mil a Mel audio and
and negatives the 16 mil a Mel audio and
and negatives the 16 mil a Mel audio and it was a total mess of course everybody
it was a total mess of course everybody
it was a total mess of course everybody wanted it but nobody actually wanted the
wanted it but nobody actually wanted the
wanted it but nobody actually wanted the physical and of course you can’t do
physical and of course you can’t do
physical and of course you can’t do anything with this stuff because he
anything with this stuff because he
anything with this stuff because he can’t access to it so it became apparent
can’t access to it so it became apparent
can’t access to it so it became apparent that the only way to do anything with it
that the only way to do anything with it
that the only way to do anything with it was to converted into digital now this
was to converted into digital now this
was to converted into digital now this is 2006 which while it isn’t that long
is 2006 which while it isn’t that long
is 2006 which while it isn’t that long ago it might as well have been you know
ago it might as well have been you know
ago it might as well have been you know the Dark Ages realist it’s where we are
the Dark Ages realist it’s where we are
the Dark Ages realist it’s where we are today with technology and services so as
today with technology and services so as
today with technology and services so as we got into it we really were no kind of
we got into it we really were no kind of
we got into it we really were no kind of notable service providers anybody who
notable service providers anybody who
notable service providers anybody who was doing this just who wants to put it
was doing this just who wants to put it
was doing this just who wants to put it on a DVD which is by the way not at all
on a DVD which is by the way not at all
on a DVD which is by the way not at all good for the job I mean DVDs are very
good for the job I mean DVDs are very
good for the job I mean DVDs are very permitting the storage and so to do the
permitting the storage and so to do the
permitting the storage and so to do the job right with record us to put it all
job right with record us to put it all
job right with record us to put it all everything into a digital format so my
everything into a digital format so my
everything into a digital format so my wife took on the mission I helped her
wife took on the mission I helped her
wife took on the mission I helped her sort of find out the service providers
sort of find out the service providers
sort of find out the service providers start getting into the technology and we
start getting into the technology and we
start getting into the technology and we started doing it we got into it and then
started doing it we got into it and then
started doing it we got into it and then we started doing it more more ourselves
we started doing it more more ourselves
we started doing it more more ourselves as people heard about it they kept
as people heard about it they kept
as people heard about it they kept coming out of the woodwork asked if we
coming out of the woodwork asked if we
coming out of the woodwork asked if we would do it for them and of course hey
would do it for them and of course hey
would do it for them and of course hey we’re both working full time we can’t do
we’re both working full time we can’t do
we’re both working full time we can’t do it but it was the theme and at the end
it but it was the theme and at the end
it but it was the theme and at the end of this initial project what we had was
of this initial project what we had was
of this initial project what we had was we turned an entire basement into you
we turned an entire basement into you
we turned an entire basement into you know into
know into
know into content on what is the equivalent of an
content on what is the equivalent of an
content on what is the equivalent of an external hard drive of course this is my
external hard drive of course this is my
external hard drive of course this is my cell phone but they’re about the same
cell phone but they’re about the same
cell phone but they’re about the same size now and in essence we took you know
size now and in essence we took you know
size now and in essence we took you know what was let’s say you know 750 gigs
what was let’s say you know 750 gigs
what was let’s say you know 750 gigs worth of data put it on three or four
worth of data put it on three or four
worth of data put it on three or four different external hard drives and every
different external hard drives and every
different external hard drives and every member of the family now had one we were
member of the family now had one we were
member of the family now had one we were able to toss all the physical and bam
able to toss all the physical and bam
able to toss all the physical and bam there we were done and complete and it
there we were done and complete and it
there we were done and complete and it was like wait a second you know maybe
was like wait a second you know maybe
was like wait a second you know maybe this business here yeah but you know
this business here yeah but you know
this business here yeah but you know time and place is everything long story
time and place is everything long story
time and place is everything long story short in 2012 kind of push came to shove
short in 2012 kind of push came to shove
short in 2012 kind of push came to shove between with my wife’s career and I said
between with my wife’s career and I said
between with my wife’s career and I said you know what enough is enough you need
you know what enough is enough you need
you know what enough is enough you need to leave let’s see if I sweating this
to leave let’s see if I sweating this
to leave let’s see if I sweating this business let’s go for it and what we
business let’s go for it and what we
business let’s go for it and what we thought would be basically a little
thought would be basically a little
thought would be basically a little cottage business that we were going to
cottage business that we were going to
cottage business that we were going to build and run out of the house like most
build and run out of the house like most
build and run out of the house like most people who were in this industry are
people who were in this industry are
people who were in this industry are doing quickly flourished and so what was
doing quickly flourished and so what was
doing quickly flourished and so what was you know maybe a four or five thousand
you know maybe a four or five thousand
you know maybe a four or five thousand dollar a month business with not doing
dollar a month business with not doing
dollar a month business with not doing twelve or fifteen thousand dollars a
twelve or fifteen thousand dollars a
twelve or fifteen thousand dollars a month which sounds lovely it’s for one
month which sounds lovely it’s for one
month which sounds lovely it’s for one thing you actually have to process that
thing you actually have to process that
thing you actually have to process that level of flow and of course there’s all
level of flow and of course there’s all
level of flow and of course there’s all kinds of issues around that level of
kinds of issues around that level of
kinds of issues around that level of flow the nuances of the technology the
flow the nuances of the technology the
flow the nuances of the technology the volume and everything else and so long
volume and everything else and so long
volume and everything else and so long story short it became apparent to us
story short it became apparent to us
story short it became apparent to us that if we were going to have any chance
that if we were going to have any chance
that if we were going to have any chance of commercial success we needed to be
of commercial success we needed to be
of commercial success we needed to be able to Seattle this up and of course
able to Seattle this up and of course
able to Seattle this up and of course okay now we’re talking about a whole a
okay now we’re talking about a whole a
okay now we’re talking about a whole a much bigger game than just running out
much bigger game than just running out
much bigger game than just running out of your house but with the benefit of
of your house but with the benefit of
of your house but with the benefit of some good luck of course timing and you
some good luck of course timing and you
some good luck of course timing and you know being a headhunter I’m always on
know being a headhunter I’m always on
know being a headhunter I’m always on the lookout I know how to find people we
the lookout I know how to find people we
the lookout I know how to find people we managed to identify a service provider
managed to identify a service provider
managed to identify a service provider here in Toronto Canada home movies who
here in Toronto Canada home movies who
here in Toronto Canada home movies who have been doing this for ten years and
have been doing this for ten years and
have been doing this for ten years and while they had a very poor consumer
while they had a very poor consumer
while they had a very poor consumer interfaced they had all of the
interfaced they had all of the
interfaced they had all of the technology and the capability to deliver
technology and the capability to deliver
technology and the capability to deliver fantastic work they just weren’t
fantastic work they just weren’t
fantastic work they just weren’t delivering it particularly well and so
delivering it particularly well and so
delivering it particularly well and so as we developed the relationship more
as we developed the relationship more
as we developed the relationship more and more it became apparent to me that
and more it became apparent to me that
and more it became apparent to me that listen we’ve got the front office these
listen we’ve got the front office these
listen we’ve got the front office these guys got the back office instead of
guys got the back office instead of
guys got the back office instead of competing with one another perhaps we
competing with one another perhaps we
competing with one another perhaps we would be best served by collaborating
would be best served by collaborating
would be best served by collaborating and what’s interesting about that as a
and what’s interesting about that as a
and what’s interesting about that as a comment is in you know the in what is
comment is in you know the in what is
comment is in you know the in what is now you know 2015 and as as indicated by
now you know 2015 and as as indicated by
now you know 2015 and as as indicated by individuals such as yourself who are
individuals such as yourself who are
individuals such as yourself who are making
making
making careers with blogs and developing media
careers with blogs and developing media
careers with blogs and developing media and content there is this recognition
and content there is this recognition
and content there is this recognition that yes competition is fine but we can
that yes competition is fine but we can
that yes competition is fine but we can grow by virtue of collaboration and the
grow by virtue of collaboration and the
grow by virtue of collaboration and the growth curve can be significantly better
growth curve can be significantly better
growth curve can be significantly better than if we were competing with one
than if we were competing with one
than if we were competing with one another racing to the bottom on price
another racing to the bottom on price
another racing to the bottom on price and burning it ourselves out let’s
and burning it ourselves out let’s
and burning it ourselves out let’s collaborate the marketplace is big and
collaborate the marketplace is big and
collaborate the marketplace is big and by virtue of this technology and our
by virtue of this technology and our
by virtue of this technology and our ability to access it we don’t need to
ability to access it we don’t need to
ability to access it we don’t need to compete for market at least not so much
compete for market at least not so much
compete for market at least not so much anymore we can all share in the pie and
anymore we can all share in the pie and
anymore we can all share in the pie and actually as they say all ships rise with
actually as they say all ships rise with
actually as they say all ships rise with the time so we collaborated it and
the time so we collaborated it and
the time so we collaborated it and brought it together it’s okay listen
brought it together it’s okay listen
brought it together it’s okay listen your strengths to the back office hours
your strengths to the back office hours
your strengths to the back office hours to the front office let’s merge our
to the front office let’s merge our
to the front office let’s merge our businesses and you take care of that
businesses and you take care of that
businesses and you take care of that will take care of this and you know bar
will take care of this and you know bar
will take care of this and you know bar uncle and you know it’s now kind of a
uncle and you know it’s now kind of a
uncle and you know it’s now kind of a year and a half in the making and here
year and a half in the making and here
year and a half in the making and here we are with you know three offices
we are with you know three offices
we are with you know three offices almost 15 employees I’m in the process
almost 15 employees I’m in the process
almost 15 employees I’m in the process of hiring as we speak and we’re going
of hiring as we speak and we’re going
of hiring as we speak and we’re going pretty good we’ve got a pretty good
pretty good we’ve got a pretty good
pretty good we’ve got a pretty good growth curve so far so you know not
growth curve so far so you know not
growth curve so far so you know not gonna look cool and how about so the
gonna look cool and how about so the
gonna look cool and how about so the part two of that questions how do you
part two of that questions how do you
part two of that questions how do you find your first loyal employees why
find your first loyal employees why
find your first loyal employees why don’t you do that uh friends and family
don’t you do that uh friends and family
don’t you do that uh friends and family friends and family starting out at the
friends and family starting out at the
friends and family starting out at the ground and having to build a team there
ground and having to build a team there
ground and having to build a team there simply was no ability to or no appetite
simply was no ability to or no appetite
simply was no ability to or no appetite to bring somebody in from the outside
to bring somebody in from the outside
to bring somebody in from the outside with no assurance right and I mean that
with no assurance right and I mean that
with no assurance right and I mean that literally like I don’t know you like
literally like I don’t know you like
literally like I don’t know you like great you look good on paper and you
great you look good on paper and you
great you look good on paper and you sound good but I don’t know and I want
sound good but I don’t know and I want
sound good but I don’t know and I want somebody who has a vested interest in my
somebody who has a vested interest in my
somebody who has a vested interest in my business yeah you may be an employee and
business yeah you may be an employee and
business yeah you may be an employee and I may be paying you you know X dollars
I may be paying you you know X dollars
I may be paying you you know X dollars an hour but I want you to care because I
an hour but I want you to care because I
an hour but I want you to care because I need you to care and when it’s somebody
need you to care and when it’s somebody
need you to care and when it’s somebody who can just cut run because there are
who can just cut run because there are
who can just cut run because there are no ties that buying well you don’t have
no ties that buying well you don’t have
no ties that buying well you don’t have that assurance but if it’s a friend of a
that assurance but if it’s a friend of a
that assurance but if it’s a friend of a friend if it’s a cousin a family member
friend if it’s a cousin a family member
friend if it’s a cousin a family member or somebody that has a direct line in
or somebody that has a direct line in
or somebody that has a direct line in there is accountability there is a tie
there is accountability there is a tie
there is accountability there is a tie that binds and that I would argue
that binds and that I would argue
that binds and that I would argue compels good behavior and so by virtue
compels good behavior and so by virtue
compels good behavior and so by virtue of that we focused on
of that we focused on
of that we focused on family who do you know anybody you could
family who do you know anybody you could
family who do you know anybody you could recommend who do you know that’s looking
recommend who do you know that’s looking
recommend who do you know that’s looking that might be good for us and just hey
that might be good for us and just hey
that might be good for us and just hey let’s go out of me to have a
let’s go out of me to have a
let’s go out of me to have a conversation you know see if it makes
conversation you know see if it makes
conversation you know see if it makes sense and I’ll give you a shot you know
sense and I’ll give you a shot you know
sense and I’ll give you a shot you know I’ve got nothing to lose an error in the
I’ve got nothing to lose an error in the
I’ve got nothing to lose an error in the game but again the tie that binds you
game but again the tie that binds you
game but again the tie that binds you know gives them more of a cause to want
know gives them more of a cause to want
know gives them more of a cause to want to you know contribute more be more
to you know contribute more be more
to you know contribute more be more passionate about the business and of
passionate about the business and of
passionate about the business and of course you know it’s a two-way street
course you know it’s a two-way street
course you know it’s a two-way street you know I’m hiring you to do a job but
you know I’m hiring you to do a job but
you know I’m hiring you to do a job but you’re coming in you’re gonna give me
you’re coming in you’re gonna give me
you’re coming in you’re gonna give me your time you’re gonna you’re going to
your time you’re gonna you’re going to
your time you’re gonna you’re going to contribute to my business and hopefully
contribute to my business and hopefully
contribute to my business and hopefully by virtue of growing our business you’re
by virtue of growing our business you’re
by virtue of growing our business you’re you’re gonna grow along with it so you
you’re gonna grow along with it so you
you’re gonna grow along with it so you know it’s a point of assurance in for us
know it’s a point of assurance in for us
know it’s a point of assurance in for us and it’s a point of assurance for the
and it’s a point of assurance for the
and it’s a point of assurance for the individual as well that hey listen I
individual as well that hey listen I
individual as well that hey listen I don’t know you you’re fired it’s not
don’t know you you’re fired it’s not
don’t know you you’re fired it’s not gonna be like that right so who was it
gonna be like that right so who was it
gonna be like that right so who was it who was your first loyal employee how
who was your first loyal employee how
who was your first loyal employee how did you find them my first loyal
did you find them my first loyal
did you find them my first loyal employee is a guy by the name of Martin
employee is a guy by the name of Martin
employee is a guy by the name of Martin and my kids have been in kung fu for the
and my kids have been in kung fu for the
and my kids have been in kung fu for the last two years they go to this wicked
last two years they go to this wicked
last two years they go to this wicked come through school here in Toronto and
come through school here in Toronto and
come through school here in Toronto and one of their teachers is this gentleman
one of their teachers is this gentleman
one of their teachers is this gentleman Martin has been teaching them for two
Martin has been teaching them for two
Martin has been teaching them for two years and I know I got to know him in
years and I know I got to know him in
years and I know I got to know him in class and seeing him with the kids and I
class and seeing him with the kids and I
class and seeing him with the kids and I just really liked him as a person I
just really liked him as a person I
just really liked him as a person I liked his mannerisms I liked how he
liked his mannerisms I liked how he
liked his mannerisms I liked how he delivered the teachings I liked his
delivered the teachings I liked his
delivered the teachings I liked his patients he had all of the core he
patients he had all of the core he
patients he had all of the core he exhibited to me outside of a commercial
exhibited to me outside of a commercial
exhibited to me outside of a commercial setting all of the core character traits
setting all of the core character traits
setting all of the core character traits that i wanted to see in my first
that i wanted to see in my first
that i wanted to see in my first employee and so when the time came to
employee and so when the time came to
employee and so when the time came to hire someone what i was looking for was
hire someone what i was looking for was
hire someone what i was looking for was less about performance and much more
less about performance and much more
less about performance and much more about trustworthiness I wanted somebody
about trustworthiness I wanted somebody
about trustworthiness I wanted somebody I could instantly trust to come to the
I could instantly trust to come to the
I could instantly trust to come to the table that I could work with and develop
table that I could work with and develop
table that I could work with and develop and having had that exposure to him over
and having had that exposure to him over
and having had that exposure to him over that period of time I mean you know once
that period of time I mean you know once
that period of time I mean you know once or twice a week for two years he was
or twice a week for two years he was
or twice a week for two years he was consistent and it was enough for me to
consistent and it was enough for me to
consistent and it was enough for me to know that this is the guy and so I
know that this is the guy and so I
know that this is the guy and so I approached him we had a nice
approached him we had a nice
approached him we had a nice conversation and you know here he is for
conversation and you know here he is for
conversation and you know here he is for the year later and I’m sincerely hoping
the year later and I’m sincerely hoping
the year later and I’m sincerely hoping that he’ll be with us for a good long
that he’ll be with us for a good long
that he’ll be with us for a good long time I love it Martin the caïds kung fu
time I love it Martin the caïds kung fu
time I love it Martin the caïds kung fu instructor becomes erect violently it’s
instructor becomes erect violently it’s
instructor becomes erect violently it’s awesome yeah and plus you know the
awesome yeah and plus you know the
awesome yeah and plus you know the faculty of nursing foo it provides some
faculty of nursing foo it provides some
faculty of nursing foo it provides some assurance in the office in case we get
assurance in the office in case we get
assurance in the office in case we get any rowdy clients
any rowdy clients
any rowdy clients nice nice good a question for mr. Damon
nice nice good a question for mr. Damon
nice nice good a question for mr. Damon he writes and says hi I’m French I don’t
he writes and says hi I’m French I don’t
he writes and says hi I’m French I don’t really understand but I watch your
really understand but I watch your
really understand but I watch your videos thank you for the motivation okay
videos thank you for the motivation okay
videos thank you for the motivation okay that’s great another one sylvester canal
that’s great another one sylvester canal
that’s great another one sylvester canal as wondering about affiliate marketing
as wondering about affiliate marketing
as wondering about affiliate marketing you do it do you do affiliates with you
you do it do you do affiliates with you
you do it do you do affiliates with you if you don’t you is that part of your
if you don’t you is that part of your
if you don’t you is that part of your marketing mix affiliates at all um yes
marketing mix affiliates at all um yes
marketing mix affiliates at all um yes and no so we are developing a bit of an
and no so we are developing a bit of an
and no so we are developing a bit of an affiliate program as we speak in order
affiliate program as we speak in order
affiliate program as we speak in order to raise the awareness I mean the x
to raise the awareness I mean the x
to raise the awareness I mean the x factor in our business is that a lot of
factor in our business is that a lot of
factor in our business is that a lot of people just don’t realize that this is
people just don’t realize that this is
people just don’t realize that this is the service that’s available to them let
the service that’s available to them let
the service that’s available to them let alone that they would they really should
alone that they would they really should
alone that they would they really should be looking at executing this because of
be looking at executing this because of
be looking at executing this because of course their media is aging but
course their media is aging but
course their media is aging but virtually aging is degrading then the
virtually aging is degrading then the
virtually aging is degrading then the content is being corrupted so there’s a
content is being corrupted so there’s a
content is being corrupted so there’s a timeline on their materials which are
timeline on their materials which are
timeline on their materials which are all generally in that sort of 25 to 40
all generally in that sort of 25 to 40
all generally in that sort of 25 to 40 or age category plus and so an impetus
or age category plus and so an impetus
or age category plus and so an impetus to get the job done but more importantly
to get the job done but more importantly
to get the job done but more importantly the market is so big there’s so many
the market is so big there’s so many
the market is so big there’s so many people everywhere and you just can’t
people everywhere and you just can’t
people everywhere and you just can’t possibly tap it so our attitude and
possibly tap it so our attitude and
possibly tap it so our attitude and methodology is is we don’t want to go
methodology is is we don’t want to go
methodology is is we don’t want to go chase the business we want the business
chase the business we want the business
chase the business we want the business to find us and so the best way to do
to find us and so the best way to do
to find us and so the best way to do that is to plant as many seeds as we
that is to plant as many seeds as we
that is to plant as many seeds as we possibly can with as many people and in
possibly can with as many people and in
possibly can with as many people and in particular what I like to do is you know
particular what I like to do is you know
particular what I like to do is you know you’re talking about affiliate marketing
you’re talking about affiliate marketing
you’re talking about affiliate marketing I would refer to it as developing
I would refer to it as developing
I would refer to it as developing relationships with centers of influence
relationships with centers of influence
relationships with centers of influence which is you know almost uh it’s a
which is you know almost uh it’s a
which is you know almost uh it’s a parallel arguably it’s synonymous with
parallel arguably it’s synonymous with
parallel arguably it’s synonymous with affiliate marketing but the notion is
affiliate marketing but the notion is
affiliate marketing but the notion is simply foot find individuals who are
simply foot find individuals who are
simply foot find individuals who are centers of influence who by virtue of
centers of influence who by virtue of
centers of influence who by virtue of their of who they are and how they do
their of who they are and how they do
their of who they are and how they do what they do have an influence upon
what they do have an influence upon
what they do have an influence upon their network and if you can if you can
their network and if you can if you can
their network and if you can if you can convert unintended a leader to sell you
convert unintended a leader to sell you
convert unintended a leader to sell you to promote you to speak well of you and
to promote you to speak well of you and
to promote you to speak well of you and this is somebody that this network is
this is somebody that this network is
this is somebody that this network is looking up to well if it’s good enough
looking up to well if it’s good enough
looking up to well if it’s good enough for John it’s going to be good enough
for John it’s going to be good enough
for John it’s going to be good enough for me right so that’s the attitude we
for me right so that’s the attitude we
for me right so that’s the attitude we take we only we only do great work and I
take we only we only do great work and I
take we only we only do great work and I only want to work with people
only want to work with people
only want to work with people were quality individuals I have no
were quality individuals I have no
were quality individuals I have no interest in you know kind of
interest in you know kind of
interest in you know kind of fly-by-night operators or anybody else
fly-by-night operators or anybody else
fly-by-night operators or anybody else so yeah I want to spread the word but
so yeah I want to spread the word but
so yeah I want to spread the word but quality is more important than quantity
quality is more important than quantity
quality is more important than quantity because of course off of the quality you
because of course off of the quality you
because of course off of the quality you can build a foundation how are you going
can build a foundation how are you going
can build a foundation how are you going about doing that finding those centers
about doing that finding those centers
about doing that finding those centers of influence that relate to your
of influence that relate to your
of influence that relate to your business and approaching them and so
business and approaching them and so
business and approaching them and so you’re starting that process and might
you’re starting that process and might
you’re starting that process and might be something that people watching could
be something that people watching could
be something that people watching could learn from how are you going out and
learn from how are you going out and
learn from how are you going out and taking that approach well interestingly
taking that approach well interestingly
taking that approach well interestingly enough instead of proactively going into
enough instead of proactively going into
enough instead of proactively going into the marketplace to seek these
the marketplace to seek these
the marketplace to seek these individuals out what we have done is
individuals out what we have done is
individuals out what we have done is simply created the it’s the word I’m
simply created the it’s the word I’m
simply created the it’s the word I’m looking for we creep we’ve created
looking for we creep we’ve created
looking for we creep we’ve created conditions for them to find us so if you
conditions for them to find us so if you
conditions for them to find us so if you will in creating our website in creating
will in creating our website in creating
will in creating our website in creating the content in the interface with the
the content in the interface with the
the content in the interface with the clients over the telephone or by email a
clients over the telephone or by email a
clients over the telephone or by email a web chat or anything else there is a you
web chat or anything else there is a you
web chat or anything else there is a you know quality first orientation one of
know quality first orientation one of
know quality first orientation one of the things that we say here is we don’t
the things that we say here is we don’t
the things that we say here is we don’t want transactions we want relationships
want transactions we want relationships
want transactions we want relationships so instead of look you know a lot of
so instead of look you know a lot of
so instead of look you know a lot of businesses deal in you know turns right
businesses deal in you know turns right
businesses deal in you know turns right how many turns before we get it in and
how many turns before we get it in and
how many turns before we get it in and out how many people can we get in the
out how many people can we get in the
out how many people can we get in the chair now how quickly that’s all fine
chair now how quickly that’s all fine
chair now how quickly that’s all fine and dandy but the relationship while it
and dandy but the relationship while it
and dandy but the relationship while it may necessarily have a smaller dollar
may necessarily have a smaller dollar
may necessarily have a smaller dollar value on the front end we’ll have a
value on the front end we’ll have a
value on the front end we’ll have a significantly larger dollar value on the
significantly larger dollar value on the
significantly larger dollar value on the back end by virtue of creating that
back end by virtue of creating that
back end by virtue of creating that relationship getting to know the person
relationship getting to know the person
relationship getting to know the person and then being able to leverage that so
and then being able to leverage that so
and then being able to leverage that so we have created our footprints in the
we have created our footprints in the
we have created our footprints in the marketplace is kind of like a tier 1 a
marketplace is kind of like a tier 1 a
marketplace is kind of like a tier 1 a quality one and any of these individuals
quality one and any of these individuals
quality one and any of these individuals that i’m referring to these centers of
that i’m referring to these centers of
that i’m referring to these centers of influence generally they are centers of
influence generally they are centers of
influence generally they are centers of influence because they are quality
influence because they are quality
influence because they are quality individuals and they know what they’re
individuals and they know what they’re
individuals and they know what they’re looking for in quality products and
looking for in quality products and
looking for in quality products and quality services and so again if you can
quality services and so again if you can
quality services and so again if you can convert them to the cause they’ll
convert them to the cause they’ll
convert them to the cause they’ll convert their network and everything
convert their network and everything
convert their network and everything starts to go it’s a domino effect and
starts to go it’s a domino effect and
starts to go it’s a domino effect and missed how and why we are seeing now
missed how and why we are seeing now
missed how and why we are seeing now this exponential growth curve because
this exponential growth curve because
this exponential growth curve because we’re tapping these individuals so we
we’re tapping these individuals so we
we’re tapping these individuals so we created conditions for these individuals
created conditions for these individuals
created conditions for these individuals to find us we’re engaging them in these
to find us we’re engaging them in these
to find us we’re engaging them in these conversations getting to know them
conversations getting to know them
conversations getting to know them establishing and building these
establishing and building these
establishing and building these relationships and by virtue of doing all
relationships and by virtue of doing all
relationships and by virtue of doing all of these things it is then flowering out
of these things it is then flowering out
of these things it is then flowering out it’s of course difficult to measure but
it’s of course difficult to measure but
it’s of course difficult to measure but it
it
it and it’s it’s more implied than anything
and it’s it’s more implied than anything
and it’s it’s more implied than anything else but you know with the benefit of
else but you know with the benefit of
else but you know with the benefit of some time we are seeing it come and it’s
some time we are seeing it come and it’s
some time we are seeing it come and it’s working at the end of the day it’s all
working at the end of the day it’s all
working at the end of the day it’s all about relationships when I was
about relationships when I was
about relationships when I was recruiting for TD bank or our DC or you
recruiting for TD bank or our DC or you
recruiting for TD bank or our DC or you know Rogers cable or Bell media or you
know Rogers cable or Bell media or you
know Rogers cable or Bell media or you tell us or whatever every single time
tell us or whatever every single time
tell us or whatever every single time every recruit regardless of whether it
every recruit regardless of whether it
every recruit regardless of whether it was you know chief technology officer or
was you know chief technology officer or
was you know chief technology officer or chief financial officer and it was
chief financial officer and it was
chief financial officer and it was telecommunications or if it was financed
telecommunications or if it was financed
telecommunications or if it was financed everybody is basing what they do upon
everybody is basing what they do upon
everybody is basing what they do upon the relationships they have with people
the relationships they have with people
the relationships they have with people how do I know this somebody oh I know
how do I know this somebody oh I know
how do I know this somebody oh I know somebody over here who might have some
somebody over here who might have some
somebody over here who might have some insight or it’s all about relationships
insight or it’s all about relationships
insight or it’s all about relationships and networks and we are human beings and
and networks and we are human beings and
and networks and we are human beings and it’s all about these relationships so
it’s all about these relationships so
it’s all about these relationships so you establish a relationship you impress
you establish a relationship you impress
you establish a relationship you impress upon them that you are this who you say
upon them that you are this who you say
upon them that you are this who you say you are you deliver consistently and it
you are you deliver consistently and it
you are you deliver consistently and it flourishes as a consequence even just
flourishes as a consequence even just
flourishes as a consequence even just thinking about how we’re how we came to
thinking about how we’re how we came to
thinking about how we’re how we came to be today right I actually website I came
be today right I actually website I came
be today right I actually website I came in we chatted I love try with
in we chatted I love try with
in we chatted I love try with entrepreneurs that hey I’ve got a
entrepreneurs that hey I’ve got a
entrepreneurs that hey I’ve got a YouTube channel I love to have you come
YouTube channel I love to have you come
YouTube channel I love to have you come on I thought your story might be
on I thought your story might be
on I thought your story might be inspirational you might be able to give
inspirational you might be able to give
inspirational you might be able to give some nuggets to my audience it’s no
some nuggets to my audience it’s no
some nuggets to my audience it’s no maybe not the typical affiliate right
maybe not the typical affiliate right
maybe not the typical affiliate right I’m not getting paid for this if you
I’m not getting paid for this if you
I’m not getting paid for this if you guys go up and sign for you know it’s go
guys go up and sign for you know it’s go
guys go up and sign for you know it’s go to go to marks website I don’t get a
to go to marks website I don’t get a
to go to marks website I don’t get a kickback or anything I’m doing it
kickback or anything I’m doing it
kickback or anything I’m doing it because I think he has a great message
because I think he has a great message
because I think he has a great message and hopefully you can learn from it I
and hopefully you can learn from it I
and hopefully you can learn from it I have it I sort of interrupt you but I
have it I sort of interrupt you but I
have it I sort of interrupt you but I believe the reason you are as successful
believe the reason you are as successful
believe the reason you are as successful as you are is because of that fact
as you are is because of that fact
as you are is because of that fact people do not trust it if you are being
people do not trust it if you are being
people do not trust it if you are being fit paid because of course it’s pay
fit paid because of course it’s pay
fit paid because of course it’s pay advertising so what are you shilling
advertising so what are you shilling
advertising so what are you shilling you’re not Schilling you are delivering
you’re not Schilling you are delivering
you’re not Schilling you are delivering something to the marketplace and you’re
something to the marketplace and you’re
something to the marketplace and you’re doing so because it’s your reason mmm
doing so because it’s your reason mmm
doing so because it’s your reason mmm and you believe in it and that’s why I
and you believe in it and that’s why I
and you believe in it and that’s why I believe you are successful as you are
believe you are successful as you are
believe you are successful as you are well thank you for that I appreciate it
well thank you for that I appreciate it
well thank you for that I appreciate it um there’s a question mark do you also
um there’s a question mark do you also
um there’s a question mark do you also use image films for your company I don’t
use image films for your company I don’t
use image films for your company I don’t know what that means is that what’s an
know what that means is that what’s an
know what that means is that what’s an image film I don’t know either okay good
image film I don’t know either okay good
image film I don’t know either okay good well you can be more specific if you
well you can be more specific if you
well you can be more specific if you want we could try to answer that yeah I
want we could try to answer that yeah I
want we could try to answer that yeah I would love to understand what the
would love to understand what the
would love to understand what the question is image films I mean I
question is image films I mean I
question is image films I mean I probably just just trying to describe
probably just just trying to describe
probably just just trying to describe something
something
something I’m not sure what he’s trying to scribe
I’m not sure what he’s trying to scribe
I’m not sure what he’s trying to scribe well I was directed to you so I figured
well I was directed to you so I figured
well I was directed to you so I figured it might be something in the industry
it might be something in the industry
it might be something in the industry but but maybe not um Gregor rights in
but but maybe not um Gregor rights in
but but maybe not um Gregor rights in your in a competitive industry and you
your in a competitive industry and you
your in a competitive industry and you want to know what is the added value
want to know what is the added value
want to know what is the added value that you bring to help send out in the
that you bring to help send out in the
that you bring to help send out in the eyes of the competition well
eyes of the competition well
eyes of the competition well interestingly enough I don’t believe
interestingly enough I don’t believe
interestingly enough I don’t believe it’s actually as competitive and
it’s actually as competitive and
it’s actually as competitive and industry as it might appear our value
industry as it might appear our value
industry as it might appear our value add and what differentiates us from
add and what differentiates us from
add and what differentiates us from everybody else is the the care and the
everybody else is the the care and the
everybody else is the the care and the passion that we put into what we do
passion that we put into what we do
passion that we put into what we do which isn’t the soundtrack but if the
which isn’t the soundtrack but if the
which isn’t the soundtrack but if the emphasis is on the quality of the
emphasis is on the quality of the
emphasis is on the quality of the interaction at every moment in time at
interaction at every moment in time at
interaction at every moment in time at every point upon the value chain whether
every point upon the value chain whether
every point upon the value chain whether it’s simply updating the client to let
it’s simply updating the client to let
it’s simply updating the client to let them know that their orders can be
them know that their orders can be
them know that their orders can be delayed by a couple of days or simply
delayed by a couple of days or simply
delayed by a couple of days or simply taking the time and spending an hour
taking the time and spending an hour
taking the time and spending an hour with somebody to talk through what their
with somebody to talk through what their
with somebody to talk through what their project is like for instance here’s a
project is like for instance here’s a
project is like for instance here’s a great example my title here is
great example my title here is
great example my title here is co-founder is head of sales and
co-founder is head of sales and
co-founder is head of sales and solutions I say that because nine and a
solutions I say that because nine and a
solutions I say that because nine and a half out of ten clients coming in asking
half out of ten clients coming in asking
half out of ten clients coming in asking for X I would like this on a DVD ok mrs.
for X I would like this on a DVD ok mrs.
for X I would like this on a DVD ok mrs. Smith happy to may I ask what you want
Smith happy to may I ask what you want
Smith happy to may I ask what you want to do this for what’s the ultimate
to do this for what’s the ultimate
to do this for what’s the ultimate purpose here well I want to make some
purpose here well I want to make some
purpose here well I want to make some dvds for my kids and of course I want to
dvds for my kids and of course I want to
dvds for my kids and of course I want to be able to pass this on to the grandkids
be able to pass this on to the grandkids
be able to pass this on to the grandkids and you know this is family history and
and you know this is family history and
and you know this is family history and and I want to make a photo album listen
and I want to make a photo album listen
and I want to make a photo album listen that ok well if this is how you want it
that ok well if this is how you want it
that ok well if this is how you want it let me explain to you the best way to
let me explain to you the best way to
let me explain to you the best way to deliver that to you I know you’re asking
deliver that to you I know you’re asking
deliver that to you I know you’re asking for a DVD but in fact what you require
for a DVD but in fact what you require
for a DVD but in fact what you require are the relatively uncompressed digital
are the relatively uncompressed digital
are the relatively uncompressed digital files you don’t in fact want a DVD you
files you don’t in fact want a DVD you
files you don’t in fact want a DVD you need this in the cloud I need to put
need this in the cloud I need to put
need this in the cloud I need to put this on a USB stick for you and so the
this on a USB stick for you and so the
this on a USB stick for you and so the idea is is that the client is coming in
idea is is that the client is coming in
idea is is that the client is coming in not as a subject matter expert but as
not as a subject matter expert but as
not as a subject matter expert but as the individual looking to get something
the individual looking to get something
the individual looking to get something perform for them they don’t know what I
perform for them they don’t know what I
perform for them they don’t know what I asked the question so by virtue of
asked the question so by virtue of
asked the question so by virtue of taking the time to sit down walk them
taking the time to sit down walk them
taking the time to sit down walk them through the process explained to them
through the process explained to them
through the process explained to them what they’re gonna get back how it’s
what they’re gonna get back how it’s
what they’re gonna get back how it’s going to happen to them and and just
going to happen to them and and just
going to happen to them and and just simply caring about the conversation and
simply caring about the conversation and
simply caring about the conversation and the individual well you know what thank
the individual well you know what thank
the individual well you know what thank you so much for putting so much time
you so much for putting so much time
you so much for putting so much time into it everybody else just wants you in
into it everybody else just wants you in
into it everybody else just wants you in and out in five or ten minutes because
and out in five or ten minutes because
and out in five or ten minutes because of course they got a million things to
of course they got a million things to
of course they got a million things to do I get it so do i and yeah
do I get it so do i and yeah
do I get it so do i and yeah you are my client I want the
you are my client I want the
you are my client I want the relationship so I have to take the time
relationship so I have to take the time
relationship so I have to take the time to build it we take the time to build it
to build it we take the time to build it
to build it we take the time to build it and we care about what we do and these
and we care about what we do and these
and we care about what we do and these two things speak volumes and this is
two things speak volumes and this is
two things speak volumes and this is where the assurance comes in you know
where the assurance comes in you know
where the assurance comes in you know what I can get it done for cheaper but I
what I can get it done for cheaper but I
what I can get it done for cheaper but I trust these guys because I feel good
trust these guys because I feel good
trust these guys because I feel good about them because we all go back to our
about them because we all go back to our
about them because we all go back to our guts right you feel good you’re gonna go
guts right you feel good you’re gonna go
guts right you feel good you’re gonna go forward even though you could have saved
forward even though you could have saved
forward even though you could have saved maybe 50 or 100 bucks by going someplace
maybe 50 or 100 bucks by going someplace
maybe 50 or 100 bucks by going someplace else yeah I mean I saw them mahatma
else yeah I mean I saw them mahatma
else yeah I mean I saw them mahatma gandhi quote and all that stuff to you
gandhi quote and all that stuff to you
gandhi quote and all that stuff to you stood for and I didn’t even don’t even
stood for and I didn’t even don’t even
stood for and I didn’t even don’t even know how much he charged or how much
know how much he charged or how much
know how much he charged or how much anybody else charge I just I wanted to
anybody else charge I just I wanted to
anybody else charge I just I wanted to come meet you guys first um be the
come meet you guys first um be the
come meet you guys first um be the change you want to see in the world you
change you want to see in the world you
change you want to see in the world you gotta live it I like it all these
gotta live it I like it all these
gotta live it I like it all these questions come I don’t get to ask
questions come I don’t get to ask
questions come I don’t get to ask questions anymore you guys are asking
questions anymore you guys are asking
questions anymore you guys are asking all these questions another one from
all these questions another one from
all these questions another one from Tommy he says how much weight you put on
Tommy he says how much weight you put on
Tommy he says how much weight you put on social media is essential to promoting
social media is essential to promoting
social media is essential to promoting your business or do you focus on
your business or do you focus on
your business or do you focus on providing value and let word-of-mouth
providing value and let word-of-mouth
providing value and let word-of-mouth did the heavy lifting everything is on
did the heavy lifting everything is on
did the heavy lifting everything is on the table social media is the core of
the table social media is the core of
the table social media is the core of our marketing program without question
our marketing program without question
our marketing program without question the reality is that we actually don’t
the reality is that we actually don’t
the reality is that we actually don’t actively market our business at this
actively market our business at this
actively market our business at this point outside of having being SEO doubt
point outside of having being SEO doubt
point outside of having being SEO doubt the wazoo and having a great AdWords
the wazoo and having a great AdWords
the wazoo and having a great AdWords campaign because of course back to the
campaign because of course back to the
campaign because of course back to the whole notion of let people find a way to
whole notion of let people find a way to
whole notion of let people find a way to us I don’t want to chase a
us I don’t want to chase a
us I don’t want to chase a million-in-one tails I want them to find
million-in-one tails I want them to find
million-in-one tails I want them to find their way to us so we’ve asked you to
their way to us so we’ve asked you to
their way to us so we’ve asked you to like crazy and then otherwise social
like crazy and then otherwise social
like crazy and then otherwise social media engaging with these individuals
media engaging with these individuals
media engaging with these individuals because of course back the whole notion
because of course back the whole notion
because of course back the whole notion of having a relationship you know
of having a relationship you know
of having a relationship you know everybody’s got a testimonial of moats I
everybody’s got a testimonial of moats I
everybody’s got a testimonial of moats I you know John Smith from you know
you know John Smith from you know
you know John Smith from you know Kingston says you know great service
Kingston says you know great service
Kingston says you know great service thanks guys well that isn’t good enough
thanks guys well that isn’t good enough
thanks guys well that isn’t good enough anymore I nobody trusted anyways social
anymore I nobody trusted anyways social
anymore I nobody trusted anyways social media of course is the most powerful
media of course is the most powerful
media of course is the most powerful mechanism for engaging with these
mechanism for engaging with these
mechanism for engaging with these individuals on a mass basis but indirect
individuals on a mass basis but indirect
individuals on a mass basis but indirect or in a direct method and of course if
or in a direct method and of course if
or in a direct method and of course if you can do great work for John and
you can do great work for John and
you can do great work for John and John’s good social media it up and say
John’s good social media it up and say
John’s good social media it up and say you know put on his webpage heads or on
you know put on his webpage heads or on
you know put on his webpage heads or on you know his facebook page or linkedin
you know his facebook page or linkedin
you know his facebook page or linkedin or twitter or whatever the case is you
or twitter or whatever the case is you
or twitter or whatever the case is you know just did this job with digital
know just did this job with digital
know just did this job with digital treasures and had a great experience and
treasures and had a great experience and
treasures and had a great experience and i would highly recommend it so forth and
i would highly recommend it so forth and
i would highly recommend it so forth and so on well that’s going to hit his
so on well that’s going to hit his
so on well that’s going to hit his entire network of contacts of course so
entire network of contacts of course so
entire network of contacts of course so social media is social media is you know
social media is social media is you know
social media is social media is you know kind of this
kind of this
kind of this the central pillar of our platform in
the central pillar of our platform in
the central pillar of our platform in going out and doing active marketing
going out and doing active marketing
going out and doing active marketing cool um I want to be conscious of your
cool um I want to be conscious of your
cool um I want to be conscious of your time you’ve got as much of my time as
time you’ve got as much of my time as
time you’ve got as much of my time as you like Evan okay okay the questions
you like Evan okay okay the questions
you like Evan okay okay the questions are coming so there’s a maple do two
are coming so there’s a maple do two
are coming so there’s a maple do two more and then and then we’ll wrap it up
more and then and then we’ll wrap it up
more and then and then we’ll wrap it up um there was a definition about the
um there was a definition about the
um there was a definition about the image to come the same you basically a
image to come the same you basically a
image to come the same you basically a short video that talks about your
short video that talks about your
short video that talks about your company like do you have anything on oh
company like do you have anything on oh
company like do you have anything on oh yeah yeah well if you go on the website
yeah yeah well if you go on the website
yeah yeah well if you go on the website WWDC a on the on just about every page
WWDC a on the on just about every page
WWDC a on the on just about every page there is a video that tells well that at
there is a video that tells well that at
there is a video that tells well that at least gives you some insight into our
least gives you some insight into our
least gives you some insight into our services we’re actually working on more
services we’re actually working on more
services we’re actually working on more videos that’ll tell more of the story
videos that’ll tell more of the story
videos that’ll tell more of the story feature the office space that we
feature the office space that we
feature the office space that we continue to insert to by the way you
continue to insert to by the way you
continue to insert to by the way you have to come and visit sometime and see
have to come and visit sometime and see
have to come and visit sometime and see all the equipment now and it’s all in
all the equipment now and it’s all in
all the equipment now and it’s all in oven so maybe you can kind of video so
oven so maybe you can kind of video so
oven so maybe you can kind of video so uh but otherwise yes we do have some
uh but otherwise yes we do have some
uh but otherwise yes we do have some videos that feature what we do and then
videos that feature what we do and then
videos that feature what we do and then otherwise everything about us is on the
otherwise everything about us is on the
otherwise everything about us is on the website and then I guess the region
website and then I guess the region
website and then I guess the region question then was how important is that
question then was how important is that
question then was how important is that few is it helping you is it help to have
few is it helping you is it help to have
few is it helping you is it help to have these interviews you know videos are
these interviews you know videos are
these interviews you know videos are absolutely critical to business I think
absolutely critical to business I think
absolutely critical to business I think today any good business and strictly you
today any good business and strictly you
today any good business and strictly you know based on a website needs to have
know based on a website needs to have
know based on a website needs to have video that of course provides real world
video that of course provides real world
video that of course provides real world insight into who you are and what your
insight into who you are and what your
insight into who you are and what your organization is and what it can do I
organization is and what it can do I
organization is and what it can do I mean everybody can anybody can build a
mean everybody can anybody can build a
mean everybody can anybody can build a website that looks fantastic but you
website that looks fantastic but you
website that looks fantastic but you know you want to peel back the layer and
know you want to peel back the layer and
know you want to peel back the layer and see what’s behind the veil and so that’s
see what’s behind the veil and so that’s
see what’s behind the veil and so that’s what the video does at least that’s the
what the video does at least that’s the
what the video does at least that’s the video that I would want to present to
video that I would want to present to
video that I would want to present to the world this is who we are this is
the world this is who we are this is
the world this is who we are this is what we do this is what we look like
what we do this is what we look like
what we do this is what we look like this is what we sound like here’s our
this is what we sound like here’s our
this is what we sound like here’s our office you can see it see it for
office you can see it see it for
office you can see it see it for yourself don’t take my word for it and
yourself don’t take my word for it and
yourself don’t take my word for it and everybody nobody needs to take anybody’s
everybody nobody needs to take anybody’s
everybody nobody needs to take anybody’s word for it anymore right I mean hey
word for it anymore right I mean hey
word for it anymore right I mean hey Google Maps I can look at you with the
Google Maps I can look at you with the
Google Maps I can look at you with the front of your house anytime I want I
front of your house anytime I want I
front of your house anytime I want I can’t get over how many people google
can’t get over how many people google
can’t get over how many people google map us and see all your a real business
map us and see all your a real business
map us and see all your a real business with a commercial front and you know
with a commercial front and you know
with a commercial front and you know versus I that’s somebody’s house I don’t
versus I that’s somebody’s house I don’t
versus I that’s somebody’s house I don’t want to bring my videos to your home
want to bring my videos to your home
want to bring my videos to your home right so it is imperative and in fact i
right so it is imperative and in fact i
right so it is imperative and in fact i have actually one of our clients that’s
have actually one of our clients that’s
have actually one of our clients that’s come in is a former television
come in is a former television
come in is a former television journalist and she came in as a client
journalist and she came in as a client
journalist and she came in as a client we blew her away she couldn’t have been
we blew her away she couldn’t have been
we blew her away she couldn’t have been more pleased with the work we’ve got I
more pleased with the work we’ve got I
more pleased with the work we’ve got I got to know her and as a consequence
got to know her and as a consequence
got to know her and as a consequence again
again
again to know her she now is going to be front
to know her she now is going to be front
to know her she now is going to be front ending our videos and telling our story
ending our videos and telling our story
ending our videos and telling our story for us cool RS delivering the message
for us cool RS delivering the message
for us cool RS delivering the message yeah cool and that’s how we’re doing it
yeah cool and that’s how we’re doing it
yeah cool and that’s how we’re doing it cool um okay last question and we’ll
cool um okay last question and we’ll
cool um okay last question and we’ll wrap it up do you think it’s better to
wrap it up do you think it’s better to
wrap it up do you think it’s better to start a business in a competitive area
start a business in a competitive area
start a business in a competitive area to get a small piece of a large cake or
to get a small piece of a large cake or
to get a small piece of a large cake or a big piece of a small cake hmm that’s a
a big piece of a small cake hmm that’s a
a big piece of a small cake hmm that’s a good question it’s it’s a it’s difficult
good question it’s it’s a it’s difficult
good question it’s it’s a it’s difficult to answer you know competition drives so
to answer you know competition drives so
to answer you know competition drives so competition drives innovation so it’s
competition drives innovation so it’s
competition drives innovation so it’s great that you have a competitive
great that you have a competitive
great that you have a competitive marketplace if it can drive you to
marketplace if it can drive you to
marketplace if it can drive you to innovate a solution or a product that
innovate a solution or a product that
innovate a solution or a product that stands above and beyond well then you
stands above and beyond well then you
stands above and beyond well then you know you can do just fine thank you very
know you can do just fine thank you very
know you can do just fine thank you very much but if you’re asking me if it’s
much but if you’re asking me if it’s
much but if you’re asking me if it’s easier I suggest it would be easier to
easier I suggest it would be easier to
easier I suggest it would be easier to get a bigger piece of a smaller pie
get a bigger piece of a smaller pie
get a bigger piece of a smaller pie because of course the pressures in a
because of course the pressures in a
because of course the pressures in a competitive environment to starting and
competitive environment to starting and
competitive environment to starting and growing a business are so immense
growing a business are so immense
growing a business are so immense between just the delivery of the service
between just the delivery of the service
between just the delivery of the service of the product all of the infrastructure
of the product all of the infrastructure
of the product all of the infrastructure requirements and of course then the
requirements and of course then the
requirements and of course then the associated expenses I mean you just
associated expenses I mean you just
associated expenses I mean you just can’t keep up with it all and of course
can’t keep up with it all and of course
can’t keep up with it all and of course in an ultra-competitive environment the
in an ultra-competitive environment the
in an ultra-competitive environment the pressures are double because of course
pressures are double because of course
pressures are double because of course you are competing on price and
you are competing on price and
you are competing on price and performance and everything else so I
performance and everything else so I
performance and everything else so I would suggest it would be easier to
would suggest it would be easier to
would suggest it would be easier to start a business in a in a less in a in
start a business in a in a less in a in
start a business in a in a less in a in a not overly competitive market and
a not overly competitive market and
a not overly competitive market and build it accordingly but you know
build it accordingly but you know
build it accordingly but you know everybody’s driven in different ways and
everybody’s driven in different ways and
everybody’s driven in different ways and some people just love to compete I mean
some people just love to compete I mean
some people just love to compete I mean I would tend to agree to like pick and
I would tend to agree to like pick and
I would tend to agree to like pick and II should be the best at it and then you
II should be the best at it and then you
II should be the best at it and then you can always expand increase look right
can always expand increase look right
can always expand increase look right they started just doing college campuses
they started just doing college campuses
they started just doing college campuses and then they expand it to be the global
and then they expand it to be the global
and then they expand it to be the global brand that is today so exactly that make
brand that is today so exactly that make
brand that is today so exactly that make you see stand out be the best in your
you see stand out be the best in your
you see stand out be the best in your field and then if you still want to grow
field and then if you still want to grow
field and then if you still want to grow to expand hop to another related
to expand hop to another related
to expand hop to another related industry yeah and any when you’re in
industry yeah and any when you’re in
industry yeah and any when you’re in these ultra competitive environments to
these ultra competitive environments to
these ultra competitive environments to it kind of requires a lot of compromise
it kind of requires a lot of compromise
it kind of requires a lot of compromise to stay alive where if you’re in a if
to stay alive where if you’re in a if
to stay alive where if you’re in a if you will a big fish in a smaller pond
you will a big fish in a smaller pond
you will a big fish in a smaller pond you have a little bit more breathing
you have a little bit more breathing
you have a little bit more breathing room to kind of get up and running to
room to kind of get up and running to
room to kind of get up and running to your point cool mark man thank you for
your point cool mark man thank you for
your point cool mark man thank you for spending the extra time for those of you
spending the extra time for those of you
spending the extra time for those of you watching you can check them out a
watching you can check them out a
watching you can check them out a digital treasuries on CA the link should
digital treasuries on CA the link should
digital treasuries on CA the link should be in the description below as well
be in the description below as well
be in the description below as well and thank you everybody for watching no
and thank you everybody for watching no
and thank you everybody for watching no we didn’t get to all the questions but
we didn’t get to all the questions but
we didn’t get to all the questions but appreciate you guys watching and we’ll
appreciate you guys watching and we’ll
appreciate you guys watching and we’ll check out mark site and we’ll see you
check out mark site and we’ll see you
check out mark site and we’ll see you soon thank you very much
”
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