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More Women Leaders Are Better For Business | Serena von der Heyde | TEDxSurreyUniversitySalon


if you were born in a month it has an a

if you were born in a month it has an a in the world could you please stand up

right so if I was to ask all of you

right so if I was to ask all of you standing up now to leave the room you’d

standing up now to leave the room you’d

standing up now to leave the room you’d think probably that I was crazy we also

think probably that I was crazy we also

think probably that I was crazy we also did that’s a really arbitral reason for

did that’s a really arbitral reason for

did that’s a really arbitral reason for asking me to leave the room so please

asking me to leave the room so please

asking me to leave the room so please sit down Ian the point is the point that

sit down Ian the point is the point that

sit down Ian the point is the point that I want to make is but the reality is

I want to make is but the reality is

I want to make is but the reality is that it all the men and women in this

that it all the men and women in this

that it all the men and women in this room today go into my industry the women

room today go into my industry the women

room today go into my industry the women will have fewer opportunities they’re

will have fewer opportunities they’re

will have fewer opportunities they’re quite likely to get paid less than the

quite likely to get paid less than the

quite likely to get paid less than the men and there are a lot less likely to

men and there are a lot less likely to

men and there are a lot less likely to be general manager in future and for me

be general manager in future and for me

be general manager in future and for me this feels that the reason it is on

this feels that the reason it is on

this feels that the reason it is on their gender and it feels arbitrary to

their gender and it feels arbitrary to

their gender and it feels arbitrary to me so that’s point that I’m making them

me so that’s point that I’m making them

me so that’s point that I’m making them today I want to talk about diversity

today I want to talk about diversity

today I want to talk about diversity than our industry and the opportunity is

than our industry and the opportunity is

than our industry and the opportunity is that as I seen for it and so start with

that as I seen for it and so start with

that as I seen for it and so start with slide I’ll get through the slice as

slide I’ll get through the slice as

slide I’ll get through the slice as quickly as possible because it those

quickly as possible because it those

quickly as possible because it those rooms and it’s importantly have a feel

rooms and it’s importantly have a feel

rooms and it’s importantly have a feel for the industry it’s a very big

for the industry it’s a very big

for the industry it’s a very big industry 7.2 percent of the total

industry 7.2 percent of the total

industry 7.2 percent of the total working population 58 said to the people

working population 58 said to the people

working population 58 said to the people working in our three women but only

working in our three women but only

working in our three women but only twenty percent less than twenty percent

twenty percent less than twenty percent

twenty percent less than twenty percent a general managers and I know that’s

a general managers and I know that’s

a general managers and I know that’s true because in my experience some of

true because in my experience some of

true because in my experience some of the British hospitality Association

the British hospitality Association

the British hospitality Association committee in London and I was four years

committee in London and I was four years

committee in London and I was four years the only woman on that committee when I

the only woman on that committee when I

the only woman on that committee when I go to general managers conference you

go to general managers conference you

go to general managers conference you see as a senior of men in suits

see as a senior of men in suits

see as a senior of men in suits just a few women there and I was lucky

just a few women there and I was lucky

just a few women there and I was lucky enough fearful l and your general

enough fearful l and your general

enough fearful l and your general managers program there were eight women

managers program there were eight women

managers program there were eight women at 50 on the course it’s dead level

at 50 on the course it’s dead level

at 50 on the course it’s dead level pegging 225 and then drops off and for

pegging 225 and then drops off and for

pegging 225 and then drops off and for skills shortage and chefs and management

skills shortage and chefs and management

skills shortage and chefs and management roles in our history and just to talk

roles in our history and just to talk

roles in our history and just to talk about chefs for a minute in London this

about chefs for a minute in London this

about chefs for a minute in London this year percentage of women working in

year percentage of women working in

year percentage of women working in kitchens in London dropped from thirteen

kitchens in London dropped from thirteen

kitchens in London dropped from thirteen percent to 11 sent so it’s going the

percent to 11 sent so it’s going the

percent to 11 sent so it’s going the wrong way and this is against the

wrong way and this is against the

wrong way and this is against the students leaving catering College of

students leaving catering College of

students leaving catering College of equal numbers in fact slightly more

equal numbers in fact slightly more

equal numbers in fact slightly more women the men so if we could retain

women the men so if we could retain

women the men so if we could retain these women that were training there

these women that were training there

these women that were training there would be halfway to solving our problem

would be halfway to solving our problem

would be halfway to solving our problem with with with the skills shortage that

with with with the skills shortage that

with with with the skills shortage that we have chefs so why the industry needs

we have chefs so why the industry needs

we have chefs so why the industry needs women well first of all a more diverse

women well first of all a more diverse

women well first of all a more diverse Board makes more money there are lots of

Board makes more money there are lots of

Board makes more money there are lots of studies out there now whether they all

studies out there now whether they all

studies out there now whether they all say the same thing they just make more

say the same thing they just make more

say the same thing they just make more money that they’re more successful

money that they’re more successful

money that they’re more successful Dennis light least robust and then have

Dennis light least robust and then have

Dennis light least robust and then have better decision-making and when I first

better decision-making and when I first

better decision-making and when I first got interested in this I asked myself I

got interested in this I asked myself I

got interested in this I asked myself I looked at my own leadership board and it

looked at my own leadership board and it

looked at my own leadership board and it was entirely women so my phone was the

was entirely women so my phone was the

was entirely women so my phone was the other way around three and so I got

other way around three and so I got

other way around three and so I got thinking about why is that I like

thinking about why is that I like

thinking about why is that I like choosing to promote people that look

choosing to promote people that look

choosing to promote people that look like me that have my kind of management

like me that have my kind of management

like me that have my kind of management style and I think part of it is

style and I think part of it is

style and I think part of it is continuity I was looking for continuity

continuity I was looking for continuity

continuity I was looking for continuity in the business but also I think there’s

in the business but also I think there’s

in the business but also I think there’s an element of you go in there I kind of

an element of you go in there I kind of

an element of you go in there I kind of wanted to promote and prolong my imagine

wanted to promote and prolong my imagine

wanted to promote and prolong my imagine style and I think as well though I

style and I think as well though I

style and I think as well though I thought that if everybody thought the

thought that if everybody thought the

thought that if everybody thought the same way and we’re going for the same

same way and we’re going for the same

same way and we’re going for the same goal the same destiny

goal the same destiny

goal the same destiny we kind of get there quicker but I’m

we kind of get there quicker but I’m

we kind of get there quicker but I’m wrong about that because what I wanted

wrong about that because what I wanted

wrong about that because what I wanted really in my boardroom if I want debate

really in my boardroom if I want debate

really in my boardroom if I want debate and I want to have these diverse

and I want to have these diverse

and I want to have these diverse opinions so that you have good

opinions so that you have good

opinions so that you have good discussion at that point and you don’t

discussion at that point and you don’t

discussion at that point and you don’t get to implementing something and then

get to implementing something and then

get to implementing something and then realize that it was the wrong decision

realize that it was the wrong decision

realize that it was the wrong decision so I have since then employed a male

so I have since then employed a male

so I have since then employed a male general manager and I have a another man

general manager and I have a another man

general manager and I have a another man I had HIV team it has made a difference

I had HIV team it has made a difference

I had HIV team it has made a difference to the debate and it has improved up

to the debate and it has improved up

to the debate and it has improved up forward so I absolutely can bear out

forward so I absolutely can bear out

forward so I absolutely can bear out that part of this mirroring the customer

that part of this mirroring the customer

that part of this mirroring the customer effect and women are responsible for

effect and women are responsible for

effect and women are responsible for seventy percent of of buying decisions

seventy percent of of buying decisions

seventy percent of of buying decisions so why do not have somebody on your ward

so why do not have somebody on your ward

so why do not have somebody on your ward to mirror that customer perspective

to mirror that customer perspective

to mirror that customer perspective halfords have recently discovered that

halfords have recently discovered that

halfords have recently discovered that they’re buying public is to a large

they’re buying public is to a large

they’re buying public is to a large degree women and yet Salesforce is

degree women and yet Salesforce is

degree women and yet Salesforce is mainly men and they’ve actually

mainly men and they’ve actually

mainly men and they’ve actually implemented a program now because they

implemented a program now because they

implemented a program now because they believe it will sell more when their

believe it will sell more when their

believe it will sell more when their sales force better mirror the customers

sales force better mirror the customers

sales force better mirror the customers that are walking through the Lord

that are walking through the Lord

that are walking through the Lord accessing the wild widest talent pool so

accessing the wild widest talent pool so

accessing the wild widest talent pool so to the barriers seventy percent site

to the barriers seventy percent site

to the barriers seventy percent site that combining senior level work with

that combining senior level work with

that combining senior level work with caring responsibilities and I know it’s

caring responsibilities and I know it’s

caring responsibilities and I know it’s like to juggle family and work I’ve been

like to juggle family and work I’ve been

like to juggle family and work I’ve been doing it for a really long time now but

doing it for a really long time now but

doing it for a really long time now but I’ve been lucky enough to be self

I’ve been lucky enough to be self

I’ve been lucky enough to be self employed during that time so it means

employed during that time so it means

employed during that time so it means that at any point in my career and and

that at any point in my career and and

that at any point in my career and and through the time of having babies and

through the time of having babies and

through the time of having babies and small children I’ve been able to flex my

small children I’ve been able to flex my

small children I’ve been able to flex my working hours and flex my role according

working hours and flex my role according

working hours and flex my role according to my needs at a time and I really

to my needs at a time and I really

to my needs at a time and I really didn’t you don’t we get people saying

didn’t you don’t we get people saying

didn’t you don’t we get people saying this very often but i absolutely believe

this very often but i absolutely believe

this very often but i absolutely believe that if you manage to successfully

that if you manage to successfully

that if you manage to successfully combine your family in your home life

combine your family in your home life

combine your family in your home life with your working life but it’s a

with your working life but it’s a

with your working life but it’s a symbiotic relationship it’s a two plus

symbiotic relationship it’s a two plus

symbiotic relationship it’s a two plus two equals five job because you were

two equals five job because you were

two equals five job because you were each feed off the other energize the

each feed off the other energize the

each feed off the other energize the other and dominant must

other and dominant must

other and dominant must in organizations and I think kitchens

in organizations and I think kitchens

in organizations and I think kitchens are a typical example you know hear

are a typical example you know hear

are a typical example you know hear about this stereotypical type of kitchen

about this stereotypical type of kitchen

about this stereotypical type of kitchen with very male-dominated and I recently

with very male-dominated and I recently

with very male-dominated and I recently met somebody cool is Gareth Burlington

met somebody cool is Gareth Burlington

met somebody cool is Gareth Burlington and he is the head chef for Everton

and he is the head chef for Everton

and he is the head chef for Everton football club he has a regained of 35

football club he has a regained of 35

football club he has a regained of 35 and 19 219 my team of his brigade are

and 19 219 my team of his brigade are

and 19 219 my team of his brigade are women and he has found that there is a

women and he has found that there is a

women and he has found that there is a different ethos in the balance of his

different ethos in the balance of his

different ethos in the balance of his kitchen that the communication is

kitchen that the communication is

kitchen that the communication is excellent that people are supportive

excellent that people are supportive

excellent that people are supportive there isn’t the testosterone fueled ego

there isn’t the testosterone fueled ego

there isn’t the testosterone fueled ego that you can often see this little

that you can often see this little

that you can often see this little celebrity programs and they have a

celebrity programs and they have a

celebrity programs and they have a highly performing team man the other

highly performing team man the other

highly performing team man the other reasons lack of networking the solution

reasons lack of networking the solution

reasons lack of networking the solution from the formal networks and plaque with

from the formal networks and plaque with

from the formal networks and plaque with women in senior positions and I don’t

women in senior positions and I don’t

women in senior positions and I don’t believe it’s just senior positions where

believe it’s just senior positions where

believe it’s just senior positions where we’re missing women I think that it’s

we’re missing women I think that it’s

we’re missing women I think that it’s important to have women in this senior

important to have women in this senior

important to have women in this senior positions but it’s also really important

positions but it’s also really important

positions but it’s also really important for women to be able to see the next

for women to be able to see the next

for women to be able to see the next step up so they can see where they’re

step up so they can see where they’re

step up so they can see where they’re going and then the step after a nap so

going and then the step after a nap so

going and then the step after a nap so we need women throughout organizations

we need women throughout organizations

we need women throughout organizations not just tilt it around in in strategic

not just tilt it around in in strategic

not just tilt it around in in strategic places so that concludes my slide but

places so that concludes my slide but

places so that concludes my slide but I’d like to say that if if men and women

I’d like to say that if if men and women

I’d like to say that if if men and women all want to work in freising vibrant

all want to work in freising vibrant

all want to work in freising vibrant exciting organizations and if men women

exciting organizations and if men women

exciting organizations and if men women or want to work in forward-thinking

or want to work in forward-thinking

or want to work in forward-thinking forward-looking industries and if men

forward-looking industries and if men

forward-looking industries and if men women both want to have a great work

women both want to have a great work

women both want to have a great work life balance and they both want to have

life balance and they both want to have

life balance and they both want to have fair pay and fair opportunity then this

fair pay and fair opportunity then this

fair pay and fair opportunity then this isn’t a case I’m not I’m not pleading

isn’t a case I’m not I’m not pleading

isn’t a case I’m not I’m not pleading for an unknown situation this is about

for an unknown situation this is about

for an unknown situation this is about us all of us and what we’re going to do

us all of us and what we’re going to do

us all of us and what we’re going to do to improve the situation so what can we

to improve the situation so what can we

to improve the situation so what can we do as an employer what can I do writing

do as an employer what can I do writing

do as an employer what can I do writing first of all I can make sure that i’m

first of all I can make sure that i’m

first of all I can make sure that i’m applying fairly and the way that I

applying fairly and the way that I

applying fairly and the way that I recruit and promote is is fair and the

recruit and promote is is fair and the

recruit and promote is is fair and the important part of that is that we

important part of that is that we

important part of that is that we measuring diversity not business because

measuring diversity not business because

measuring diversity not business because that means we can really see whether

that means we can really see whether

that means we can really see whether there’s unconscious biases getting in

there’s unconscious biases getting in

there’s unconscious biases getting in there and when we’re doing a good job

there and when we’re doing a good job

there and when we’re doing a good job and we should share these stories with

and we should share these stories with

and we should share these stories with our colleagues and I’m hold up your case

our colleagues and I’m hold up your case

our colleagues and I’m hold up your case studies and we should Lobby our industry

studies and we should Lobby our industry

studies and we should Lobby our industry bodies and encourage them to support and

bodies and encourage them to support and

bodies and encourage them to support and encourage diversity in our industry and

encourage diversity in our industry and

encourage diversity in our industry and and then what about is employees what

and then what about is employees what

and then what about is employees what can employees do to to forward the

can employees do to to forward the

can employees do to to forward the argument for diversity and if you first

argument for diversity and if you first

argument for diversity and if you first of all when you go for a job you should

of all when you go for a job you should

of all when you go for a job you should be asking what is the diversity of

be asking what is the diversity of

be asking what is the diversity of you’ll need a shipboard because these

you’ll need a shipboard because these

you’ll need a shipboard because these are among women its leadership team I

are among women its leadership team I

are among women its leadership team I suggest that you look for a different

suggest that you look for a different

suggest that you look for a different company if it is giving you a big clue

company if it is giving you a big clue

company if it is giving you a big clue there that you’re not going to get all

there that you’re not going to get all

there that you’re not going to get all the way to the top in that business and

the way to the top in that business and

the way to the top in that business and I sent as well as employees it’s really

I sent as well as employees it’s really

I sent as well as employees it’s really helpful as an employer if you are

helpful as an employer if you are

helpful as an employer if you are talking to your employer and you’re

talking to your employer and you’re

talking to your employer and you’re saying this is what I’m trading for all

saying this is what I’m trading for all

saying this is what I’m trading for all this is Liz my family commitment this is

this is Liz my family commitment this is

this is Liz my family commitment this is what I need for my for my role this is

what I need for my for my role this is

what I need for my for my role this is why I want to assess my role in this way

why I want to assess my role in this way

why I want to assess my role in this way for this time and I’ve always been

for this time and I’ve always been

for this time and I’ve always been really happy to do that my staff because

really happy to do that my staff because

really happy to do that my staff because I know that it’s always rewarded me

I know that it’s always rewarded me

I know that it’s always rewarded me there my loyalty to them and supporting

there my loyalty to them and supporting

there my loyalty to them and supporting them has always come back tenfold and

them has always come back tenfold and

them has always come back tenfold and supported the business as women what can

supported the business as women what can

supported the business as women what can we do and I think the last video

we do and I think the last video

we do and I think the last video referenced lead in by sheryl sandberg

referenced lead in by sheryl sandberg

referenced lead in by sheryl sandberg what i really do recommend if you

what i really do recommend if you

what i really do recommend if you haven’t read it read it I read it so i

haven’t read it read it I read it so i

haven’t read it read it I read it so i think this last year and i was off to

think this last year and i was off to

think this last year and i was off to element lobbying meeting at the house of

element lobbying meeting at the house of

element lobbying meeting at the house of commons and i arrived and walked into

commons and i arrived and walked into

commons and i arrived and walked into the room and there was one thing it’s

the room and there was one thing it’s

the room and there was one thing it’s packed already it was one seat right

packed already it was one seat right

packed already it was one seat right next to the chairman of the meeting and

next to the chairman of the meeting and

next to the chairman of the meeting and the couple of weeks by the wall at the

the couple of weeks by the wall at the

the couple of weeks by the wall at the back and one of the ladies has shifted

back and one of the ladies has shifted

back and one of the ladies has shifted belong and said

belong and said

belong and said it here and I’ve just been reading it

it here and I’ve just been reading it

it here and I’ve just been reading it but I thought no I come to this meeting

but I thought no I come to this meeting

but I thought no I come to this meeting I want to to make make the point I want

I want to to make make the point I want

I want to to make make the point I want it to be worth my wife so I push my ways

it to be worth my wife so I push my ways

it to be worth my wife so I push my ways brees my way around and got to the front

brees my way around and got to the front

brees my way around and got to the front knee that’s our next to the chair of

knee that’s our next to the chair of

knee that’s our next to the chair of meeting and I was able to make some

meeting and I was able to make some

meeting and I was able to make some important points and I did help to steer

important points and I did help to steer

important points and I did help to steer the conversation and it was right by

the conversation and it was right by

the conversation and it was right by turning up my point is it’s not worth

turning up my point is it’s not worth

turning up my point is it’s not worth them to a meeting if you don’t intend to

them to a meeting if you don’t intend to

them to a meeting if you don’t intend to make a contribution to it so when her or

make a contribution to it so when her or

make a contribution to it so when her or her points are sit at the table make a

her points are sit at the table make a

her points are sit at the table make a contribution don’t apologize don’t

contribution don’t apologize don’t

contribution don’t apologize don’t practice what you want to say bye this

practice what you want to say bye this

practice what you want to say bye this might sound stupid I’ve really heard

might sound stupid I’ve really heard

might sound stupid I’ve really heard that please don’t do it as men what can

that please don’t do it as men what can

that please don’t do it as men what can you do and I suggest that you can

you do and I suggest that you can

you do and I suggest that you can support your female colleagues because

support your female colleagues because

support your female colleagues because it’s great for you is better for your

it’s great for you is better for your

it’s great for you is better for your career if you’re at a really effective

career if you’re at a really effective

career if you’re at a really effective functioning team and that means men and

functioning team and that means men and

functioning team and that means men and women in that team a lot out of students

women in that team a lot out of students

women in that team a lot out of students and universities what can you do well I

and universities what can you do well I

and universities what can you do well I think that you have a strong voice than

think that you have a strong voice than

think that you have a strong voice than ever you’ve had in my career because at

ever you’ve had in my career because at

ever you’ve had in my career because at this moment we are as employs fighting

this moment we are as employs fighting

this moment we are as employs fighting falling over ourselves to try and get

falling over ourselves to try and get

falling over ourselves to try and get graduates and so your voice is really

graduates and so your voice is really

graduates and so your voice is really strong and you have the opportunity to

strong and you have the opportunity to

strong and you have the opportunity to challenge employers and say what about

challenge employers and say what about

challenge employers and say what about diversity in your businesses and I think

diversity in your businesses and I think

diversity in your businesses and I think that you can highlight these issues and

that you can highlight these issues and

that you can highlight these issues and and when you choose to go and work

and when you choose to go and work

and when you choose to go and work placements and I know in our industry

placements and I know in our industry

placements and I know in our industry involves a lot of work placements and

involves a lot of work placements and

involves a lot of work placements and industry experience choose those

industry experience choose those

industry experience choose those employers that are showing good

employers that are showing good

employers that are showing good diversity policies and don’t work for

diversity policies and don’t work for

diversity policies and don’t work for the ones that sit on and as academics

the ones that sit on and as academics

the ones that sit on and as academics don’t take partners on to your courses

don’t take partners on to your courses

don’t take partners on to your courses and into your students if they’re not

and into your students if they’re not

and into your students if they’re not showing that they are employing equally

showing that they are employing equally

showing that they are employing equally and giving opportunity to everybody I

and giving opportunity to everybody I

and giving opportunity to everybody I don’t be on that you can also you can

don’t be on that you can also you can

don’t be on that you can also you can write to journals industry journals and

write to journals industry journals and

write to journals industry journals and give your opinion piece this is your

give your opinion piece this is your

give your opinion piece this is your chance to spell out to the industry that

chance to spell out to the industry that

chance to spell out to the industry that you want

you want

you want to go into what you want your work-life

to go into what you want your work-life

to go into what you want your work-life balance to look like what you want your

balance to look like what you want your

balance to look like what you want your future working career to be and this is

future working career to be and this is

future working career to be and this is a really special opportunity you have at

a really special opportunity you have at

a really special opportunity you have at the moment so I would urge you to use

the moment so I would urge you to use

the moment so I would urge you to use your voice so I’m really believe in

your voice so I’m really believe in

your voice so I’m really believe in diversity I really believe that it makes

diversity I really believe that it makes

diversity I really believe that it makes better business and it gives us the

better business and it gives us the

better business and it gives us the opportunity for a better lifestyle of

opportunity for a better lifestyle of

opportunity for a better lifestyle of white balance I’ve had a fantastic

white balance I’ve had a fantastic

white balance I’ve had a fantastic career in hospitality it’s been

career in hospitality it’s been

career in hospitality it’s been exhilarating challenging varied fun it’s

exhilarating challenging varied fun it’s

exhilarating challenging varied fun it’s been completely brilliant and at the

been completely brilliant and at the

been completely brilliant and at the same time I’ve been able to have a very

same time I’ve been able to have a very

same time I’ve been able to have a very full family life and pretty firm

full family life and pretty firm

full family life and pretty firm sporting life and I really want that for

sporting life and I really want that for

sporting life and I really want that for everybody in the future so that’s my bit

everybody in the future so that’s my bit

everybody in the future so that’s my bit done with I would like to ask from you

done with I would like to ask from you

done with I would like to ask from you what are you writing is about how we can

what are you writing is about how we can

what are you writing is about how we can improve things in the future and if

improve things in the future and if

improve things in the future and if you’re interested in what I’ve been

you’re interested in what I’ve been

you’re interested in what I’ve been saying here today I’ll be very

saying here today I’ll be very

saying here today I’ll be very interested if you could come and give me

interested if you could come and give me

interested if you could come and give me yo speak to me at the end addition and

yo speak to me at the end addition and

yo speak to me at the end addition and and tell you if you were you know

and tell you if you were you know

and tell you if you were you know interested in keeping in touch in and

interested in keeping in touch in and

interested in keeping in touch in and helping to move things forward thank you

helping to move things forward thank you

helping to move things forward thank you very much

very much

very much [Music]

[Music]

[Music] [Applause]

”

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