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The 3 Most Important Things Investors Look For in a Winning Business Plan


if you’re looking to get funding for

if you’re looking to get funding for your business today I’m going to share

your business today I’m going to share

your business today I’m going to share the most important three things that

the most important three things that

the most important three things that investors look for in a winning business

investors look for in a winning business

investors look for in a winning business plan so I got a question for one of my

plan so I got a question for one of my

plan so I got a question for one of my YouTube viewers Jaz love you guys who

YouTube viewers Jaz love you guys who

YouTube viewers Jaz love you guys who wrote in to say yes I would like to say

wrote in to say yes I would like to say

wrote in to say yes I would like to say thank you so much for sharing your idea

thank you so much for sharing your idea

thank you so much for sharing your idea I’m glad I could help I just want to ask

I’m glad I could help I just want to ask

I’m glad I could help I just want to ask you how to make a business plan for my

you how to make a business plan for my

you how to make a business plan for my investor a plan that is clear to them to

investor a plan that is clear to them to

investor a plan that is clear to them to show them how they will make money your

show them how they will make money your

show them how they will make money your reply is highly appreciated thank you

reply is highly appreciated thank you

reply is highly appreciated thank you so Jaz this is a great question and I

so Jaz this is a great question and I

so Jaz this is a great question and I used to work as a venture capitalist and

used to work as a venture capitalist and

used to work as a venture capitalist and my role in that business was to screen

my role in that business was to screen

my role in that business was to screen the business plans I was a guy who was

the business plans I was a guy who was

the business plans I was a guy who was getting all the business plans coming in

getting all the business plans coming in

getting all the business plans coming in and had to make a decision whether I

and had to make a decision whether I

and had to make a decision whether I would accept a meeting or politely say

would accept a meeting or politely say

would accept a meeting or politely say no and you have to understand that 99%

no and you have to understand that 99%

no and you have to understand that 99% of the plans the venture capitalists see

of the plans the venture capitalists see

of the plans the venture capitalists see get rejected so I’m going to tell you

get rejected so I’m going to tell you

get rejected so I’m going to tell you how to get your foot in the door and

how to get your foot in the door and

how to get your foot in the door and have it get a yes out of an investor

have it get a yes out of an investor

have it get a yes out of an investor here are the three most important things

here are the three most important things

here are the three most important things that we looked at when evaluating a new

that we looked at when evaluating a new

that we looked at when evaluating a new business plan number one was your

business plan number one was your

business plan number one was your executive summary the first thing that

executive summary the first thing that

executive summary the first thing that an investor looks at is the executive

an investor looks at is the executive

an investor looks at is the executive summary of your business plan they don’t

summary of your business plan they don’t

summary of your business plan they don’t have time to read a 30 40 50 page

have time to read a 30 40 50 page

have time to read a 30 40 50 page document they want to see that one to

document they want to see that one to

document they want to see that one to three pages at the start that quickly

three pages at the start that quickly

three pages at the start that quickly explains what it is that you do if they

explains what it is that you do if they

explains what it is that you do if they don’t like it if they don’t see the

don’t like it if they don’t see the

don’t like it if they don’t see the opportunity if they don’t understand it

opportunity if they don’t understand it

opportunity if they don’t understand it then your business plan is going

then your business plan is going

then your business plan is going straight to the garbage pile there’s a

straight to the garbage pile there’s a

straight to the garbage pile there’s a term in the industry called the

term in the industry called the

term in the industry called the grandmother test where you want to make

grandmother test where you want to make

grandmother test where you want to make your business plan so easy to understand

your business plan so easy to understand

your business plan so easy to understand that your grandmother can understand it

that your grandmother can understand it

that your grandmother can understand it remember that investors don’t know your

remember that investors don’t know your

remember that investors don’t know your business as well as you know your

business as well as you know your

business as well as you know your business and never will so you have to

business and never will so you have to

business and never will so you have to make your business plan and especially

make your business plan and especially

make your business plan and especially the executive summary easy enough for

the executive summary easy enough for

the executive summary easy enough for anybody to understand make it simple

anybody to understand make it simple

anybody to understand make it simple dumb down the language take out any

dumb down the language take out any

dumb down the language take out any industry terminology or acronyms or

industry terminology or acronyms or

industry terminology or acronyms or short forms so that anybody can

short forms so that anybody can

short forms so that anybody can understand what you’re talking about and

understand what you’re talking about and

understand what you’re talking about and before you give your executive summary

before you give your executive summary

before you give your executive summary your business plan to an investor make

your business plan to an investor make

your business plan to an investor make sure you run it by your friends and

sure you run it by your friends and

sure you run it by your friends and family first to again see if they

family first to again see if they

family first to again see if they actually understand what the opportunity

actually understand what the opportunity

actually understand what the opportunity is when you past a grandmother test then

is when you past a grandmother test then

is when you past a grandmother test then you’re ready to give it to investors

you’re ready to give it to investors

you’re ready to give it to investors number two is your management team so if

number two is your management team so if

number two is your management team so if an investor

an investor

an investor your executive summary the next thing

your executive summary the next thing

your executive summary the next thing gonna look at is your management team

gonna look at is your management team

gonna look at is your management team because in investors eyes the idea is

because in investors eyes the idea is

because in investors eyes the idea is important but much more important than

important but much more important than

important but much more important than the idea is the team that’s going to

the idea is the team that’s going to

the idea is the team that’s going to execute it as a venture capitalist I saw

execute it as a venture capitalist I saw

execute it as a venture capitalist I saw dozens of companies pitch me variations

dozens of companies pitch me variations

dozens of companies pitch me variations of the same idea the real question for

of the same idea the real question for

of the same idea the real question for us became which management team is going

us became which management team is going

us became which management team is going to be the company that can actually

to be the company that can actually

to be the company that can actually execute it and deliver results so on

execute it and deliver results so on

execute it and deliver results so on your management team you want to show

your management team you want to show

your management team you want to show that you have experience and that you

that you have experience and that you

that you have experience and that you know what you’re talking about the

know what you’re talking about the

know what you’re talking about the biggest factor here that held a lot of

biggest factor here that held a lot of

biggest factor here that held a lot of plans back from getting a yes was a lack

plans back from getting a yes was a lack

plans back from getting a yes was a lack of start-up experience on the management

of start-up experience on the management

of start-up experience on the management team so when you’re managing BIOS you

team so when you’re managing BIOS you

team so when you’re managing BIOS you want to make yourself look as good as

want to make yourself look as good as

want to make yourself look as good as possible show off all the work that

possible show off all the work that

possible show off all the work that you’ve done show up all the wins that

you’ve done show up all the wins that

you’ve done show up all the wins that you’ve have and show up all the momentum

you’ve have and show up all the momentum

you’ve have and show up all the momentum that you’ve built so far into your

that you’ve built so far into your

that you’ve built so far into your business and if you don’t have a lot of

business and if you don’t have a lot of

business and if you don’t have a lot of practical business experience yet

practical business experience yet

practical business experience yet consider building a Board of Advisors

consider building a Board of Advisors

consider building a Board of Advisors and bringing on people into your

and bringing on people into your

and bringing on people into your business to help advise you to grow even

business to help advise you to grow even

business to help advise you to grow even something as simple as adding your

something as simple as adding your

something as simple as adding your business lawyer or your accountant to

business lawyer or your accountant to

business lawyer or your accountant to your Board of Advisors can give you a

your Board of Advisors can give you a

your Board of Advisors can give you a lot more credibility and Trust in an

lot more credibility and Trust in an

lot more credibility and Trust in an investor’s eyes it’s important to

investor’s eyes it’s important to

investor’s eyes it’s important to understand your strengths and what your

understand your strengths and what your

understand your strengths and what your skills are that you are the best in the

skills are that you are the best in the

skills are that you are the best in the world at and then surround yourself with

world at and then surround yourself with

world at and then surround yourself with people who can complement your

people who can complement your

people who can complement your weaknesses and put that in your business

weaknesses and put that in your business

weaknesses and put that in your business plan so that the investor see you’ve

plan so that the investor see you’ve

plan so that the investor see you’ve thought this thing through and number

thought this thing through and number

thought this thing through and number three is a financials so if an investor

three is a financials so if an investor

three is a financials so if an investor likes your executive summary they like

likes your executive summary they like

likes your executive summary they like your management team the next thing you

your management team the next thing you

your management team the next thing you know flip through is the back of the

know flip through is the back of the

know flip through is the back of the document which is typically where all

document which is typically where all

document which is typically where all your financials are they want to see

your financials are they want to see

your financials are they want to see that the numbers make sense they want to

that the numbers make sense they want to

that the numbers make sense they want to see that there’s an opportunity for them

see that there’s an opportunity for them

see that there’s an opportunity for them to make money some of the common

to make money some of the common

to make money some of the common pitfalls that a lot of entrepreneurs

pitfalls that a lot of entrepreneurs

pitfalls that a lot of entrepreneurs make in their business plan in specific

make in their business plan in specific

make in their business plan in specific to the financial section is one they

to the financial section is one they

to the financial section is one they have projections that are astronomical

have projections that are astronomical

have projections that are astronomical like we’re going to be the next

like we’re going to be the next

like we’re going to be the next Microsoft and we’re going to get there

Microsoft and we’re going to get there

Microsoft and we’re going to get there in three years well you might want to

in three years well you might want to

in three years well you might want to taper that down a little bit too they

taper that down a little bit too they

taper that down a little bit too they pay themselves huge salaries right

pay themselves huge salaries right

pay themselves huge salaries right they’re asking for $500,000 for their

they’re asking for $500,000 for their

they’re asking for $500,000 for their business and there’s four partners and

business and there’s four partners and

business and there’s four partners and I’m going to give each other

I’m going to give each other

I’m going to give each other $100,000 each for the year and only have

$100,000 each for the year and only have

$100,000 each for the year and only have $100,000 in working capital for the

$100,000 in working capital for the

$100,000 in working capital for the business that actually happened that was

business that actually happened that was

business that actually happened that was a business plan that somebody submitted

a business plan that somebody submitted

a business plan that somebody submitted to me so the use of

to me so the use of

to me so the use of seeds has to make sense use of proceeds

seeds has to make sense use of proceeds

seeds has to make sense use of proceeds means how are you going to use that

means how are you going to use that

means how are you going to use that money you’re asking for X amount of

money you’re asking for X amount of

money you’re asking for X amount of money where is that going to go in your

money where is that going to go in your

money where is that going to go in your business and does that make sense or not

business and does that make sense or not

business and does that make sense or not and then the third is how am I going to

and then the third is how am I going to

and then the third is how am I going to get a return out of this if you’re

get a return out of this if you’re

get a return out of this if you’re talking to angel investors they

talking to angel investors they

talking to angel investors they typically want to see 30% return every

typically want to see 30% return every

typically want to see 30% return every year on average and be out of your

year on average and be out of your

year on average and be out of your business in five to eight years so they

business in five to eight years so they

business in five to eight years so they have to see first of all that one there

have to see first of all that one there

have to see first of all that one there is some kind of exit that somebody is

is some kind of exit that somebody is

is some kind of exit that somebody is going to buy you out or that you can go

going to buy you out or that you can go

going to buy you out or that you can go public with your business and two that

public with your business and two that

public with your business and two that you can generate returns in excess of

you can generate returns in excess of

you can generate returns in excess of 30% average per year to be able to give

30% average per year to be able to give

30% average per year to be able to give them that’s when you get an investor

them that’s when you get an investor

them that’s when you get an investor excited so work on having a really clear

excited so work on having a really clear

excited so work on having a really clear executive summary build out that

executive summary build out that

executive summary build out that management team expertise and have solid

management team expertise and have solid

management team expertise and have solid financials that you can explain every

financials that you can explain every

financials that you can explain every single line on it and tell them how you

single line on it and tell them how you

single line on it and tell them how you arrived at those numbers those are the

arrived at those numbers those are the

arrived at those numbers those are the first three things that any investor is

first three things that any investor is

first three things that any investor is going to look at from there they’ll flip

going to look at from there they’ll flip

going to look at from there they’ll flip through the rest of your business pining

through the rest of your business pining

through the rest of your business pining that they like it have you come in for

that they like it have you come in for

that they like it have you come in for meeting I hope that helps Jaz good luck

meeting I hope that helps Jaz good luck

meeting I hope that helps Jaz good luck on getting that investor for your

on getting that investor for your

on getting that investor for your business and for those who are watching

business and for those who are watching

business and for those who are watching you have a question or comment leave it

you have a question or comment leave it

you have a question or comment leave it below I’d love to engage with you

below I’d love to engage with you

below I’d love to engage with you remember to believe and if you like this

remember to believe and if you like this

remember to believe and if you like this video you want to see more don’t forget

video you want to see more don’t forget

video you want to see more don’t forget to subscribe to the channel thank you

to subscribe to the channel thank you

to subscribe to the channel thank you guys so much for watching

guys so much for watching

guys so much for watching I’ll see you soon self-improvement books

I’ll see you soon self-improvement books

I’ll see you soon self-improvement books are like Fitness books they never work

are like Fitness books they never work

are like Fitness books they never work on their own what you need is a trainer

on their own what you need is a trainer

on their own what you need is a trainer that’s Evan gap the newsletter

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