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For Civic Good | Twyla McDermott | TEDxHickory


hello everybody

hello everybody [Applause]

oh I’m Twyla McDermott and I’m so happy

oh I’m Twyla McDermott and I’m so happy to be here to share with you an

to be here to share with you an

to be here to share with you an incredible journey working with a group

incredible journey working with a group

incredible journey working with a group of students in Newton three years ago I

of students in Newton three years ago I

of students in Newton three years ago I opened the wine bar in newton I was told

opened the wine bar in newton I was told

opened the wine bar in newton I was told it was a crazy idea my family thought

it was a crazy idea my family thought

it was a crazy idea my family thought I’d lost my mind those in the wine

I’d lost my mind those in the wine

I’d lost my mind those in the wine business said don’t do it and it was

business said don’t do it and it was

business said don’t do it and it was difficult enough going through the

difficult enough going through the

difficult enough going through the government regulation just to establish

government regulation just to establish

government regulation just to establish a business that sold alcohol I opened a

a business that sold alcohol I opened a

a business that sold alcohol I opened a wine bar anyway and I opened it a

surprising thing happened I would have

surprising thing happened I would have never expected that I wound up creating

never expected that I wound up creating

never expected that I wound up creating community this is the Catawba County

community this is the Catawba County

community this is the Catawba County Courthouse how many of you have seen it

Courthouse how many of you have seen it

Courthouse how many of you have seen it how many of you have been to Newton I

how many of you have been to Newton I

how many of you have been to Newton I can’t see a thing so maybe you need to

can’t see a thing so maybe you need to

can’t see a thing so maybe you need to clap the courthouse is beautiful it’s a

clap the courthouse is beautiful it’s a

clap the courthouse is beautiful it’s a monument it’s the centerpiece of

monument it’s the centerpiece of

monument it’s the centerpiece of downtown Newton I grew up in newton in

downtown Newton I grew up in newton in

downtown Newton I grew up in newton in the 60s and 70s when the new when Newton

the 60s and 70s when the new when Newton

the 60s and 70s when the new when Newton was alive and vibrant I spent my

was alive and vibrant I spent my

was alive and vibrant I spent my saturdays at the library which was just

saturdays at the library which was just

saturdays at the library which was just a block away from the courthouse and I

a block away from the courthouse and I

a block away from the courthouse and I spent my money at this store spent my

spent my money at this store spent my

spent my money at this store spent my allowance at Eagle five-and-dime i

allowance at Eagle five-and-dime i

allowance at Eagle five-and-dime i bought candy and of all things at Easter

bought candy and of all things at Easter

bought candy and of all things at Easter time I bought chicks and ducks

time I bought chicks and ducks

time I bought chicks and ducks I went to newton-conover high school we

I went to newton-conover high school we

I went to newton-conover high school we called Newton rootin tootin Newton the

called Newton rootin tootin Newton the

called Newton rootin tootin Newton the day Newton is anything but routine and

day Newton is anything but routine and

day Newton is anything but routine and two with the exception of last week

two with the exception of last week

two with the exception of last week which is our soldiers reunion so once a

which is our soldiers reunion so once a

which is our soldiers reunion so once a week once a year for a week Newton is

week once a year for a week Newton is

week once a year for a week Newton is rootin tootin but today stately

rootin tootin but today stately

rootin tootin but today stately courthouse that monument that we’re all

courthouse that monument that we’re all

courthouse that monument that we’re all so proud of is lined vacant and decay

even the library where I spent so many

even the library where I spent so many of my Saturdays moved away from the

of my Saturdays moved away from the

of my Saturdays moved away from the central business district to the edge of

central business district to the edge of

central business district to the edge of town and it was built eyes that were

town and it was built eyes that were

town and it was built eyes that were windowless turning its face

I opened a wine bar in Newton and then

I opened a wine bar in Newton and then engaged citizenry stepped up they

engaged citizenry stepped up they

engaged citizenry stepped up they stepped up they talked they became

stepped up they talked they became

stepped up they talked they became friends and started to work towards

friends and started to work towards

friends and started to work towards being small smart all for civic good

being small smart all for civic good

being small smart all for civic good this is the story

these are some of my wonderful customers

these are some of my wonderful customers they wear white collars they wear blue

they wear white collars they wear blue

they wear white collars they wear blue collars they wear clergy collars they

collars they wear clergy collars they

collars they wear clergy collars they were no callers at all their retirees

were no callers at all their retirees

were no callers at all their retirees attorneys teachers young and old and

attorneys teachers young and old and

attorneys teachers young and old and what happened over a glass of wine or a

what happened over a glass of wine or a

what happened over a glass of wine or a craft beer that they began to talk that

craft beer that they began to talk that

craft beer that they began to talk that happens right when you’re drinking you

happens right when you’re drinking you

happens right when you’re drinking you talk and they talked about the state of

talk and they talked about the state of

talk and they talked about the state of their city because it was staring them

their city because it was staring them

their city because it was staring them in the face the wine bar was in Newton

largely they were disgruntled with the

largely they were disgruntled with the state

within the walls of the wine bar an

within the walls of the wine bar an amazing thing happened an uncommon thing

amazing thing happened an uncommon thing

amazing thing happened an uncommon thing happened the conversations led to the

happened the conversations led to the

happened the conversations led to the combination of these five elements

combination of these five elements

combination of these five elements citizens as volunteers working with the

citizens as volunteers working with the

citizens as volunteers working with the government working with schools working

government working with schools working

government working with schools working with business sponsors using technology

with business sponsors using technology

with business sponsors using technology to improve their City people like mr.

to improve their City people like mr.

to improve their City people like mr. Wilson mr. Dixon from discovery high

Wilson mr. Dixon from discovery high

Wilson mr. Dixon from discovery high school came into that bar now they like

school came into that bar now they like

school came into that bar now they like beer so while serving them beer we began

beer so while serving them beer we began

beer so while serving them beer we began to have a conversation about Newton both

to have a conversation about Newton both

to have a conversation about Newton both of them are from Newton and are now

of them are from Newton and are now

of them are from Newton and are now teachers they could have moved anywhere

teachers they could have moved anywhere

teachers they could have moved anywhere they’re brilliant we talked about a way

they’re brilliant we talked about a way

they’re brilliant we talked about a way to engage students to help improve the

to engage students to help improve the

to engage students to help improve the quality of life another thing happened

last year was an election year for the

last year was an election year for the local government in Newton mr. Dixon and

local government in Newton mr. Dixon and

local government in Newton mr. Dixon and mr. Lefever both made a decision while

mr. Lefever both made a decision while

mr. Lefever both made a decision while in that wine bar to run for City Council

in that wine bar to run for City Council

in that wine bar to run for City Council a third candidate was greatly influenced

a third candidate was greatly influenced

a third candidate was greatly influenced by conversations that were going on and

by conversations that were going on and

by conversations that were going on and also ran for City Council and while I

also ran for City Council and while I

also ran for City Council and while I was talking with the teachers we came up

was talking with the teachers we came up

was talking with the teachers we came up with a plan an idea to get the youth

with a plan an idea to get the youth

with a plan an idea to get the youth involved what a better way to engage

involved what a better way to engage

involved what a better way to engage students than with a problem my

students than with a problem my

students than with a problem my colleague Michael and I were invited

colleague Michael and I were invited

colleague Michael and I were invited into the classroom to talk to the

into the classroom to talk to the

into the classroom to talk to the students about their community the first

students about their community the first

students about their community the first question I asked them was what do you

question I asked them was what do you

question I asked them was what do you love about your community and I heard

love about your community and I heard

love about your community and I heard things like well I like it because it’s

things like well I like it because it’s

things like well I like it because it’s close to Charlotte and I said no what do

close to Charlotte and I said no what do

close to Charlotte and I said no what do you love about your community love not

you love about your community love not

you love about your community love not like not what’s nice about it what do

like not what’s nice about it what do

like not what’s nice about it what do you love we heard lots of nice things

you love we heard lots of nice things

you love we heard lots of nice things about what they love its small-town feel

about what they love its small-town feel

about what they love its small-town feel that there really were amenities but

that there really were amenities but

that there really were amenities but they were hidden so we challenged them

they were hidden so we challenged them

they were hidden so we challenged them and through the course of the discussion

and through the course of the discussion

and through the course of the discussion they came up with a project and that

they came up with a project and that

they came up with a project and that project was really

project was really

project was really a tangent off of this comment one of the

a tangent off of this comment one of the

a tangent off of this comment one of the students as we were having the love

students as we were having the love

students as we were having the love discussion said well outside Newton

discussion said well outside Newton

discussion said well outside Newton Newton doesn’t exist which was quickly

Newton doesn’t exist which was quickly

Newton doesn’t exist which was quickly followed by another student who had this

followed by another student who had this

followed by another student who had this to say inside Newton now that’s pretty

to say inside Newton now that’s pretty

to say inside Newton now that’s pretty somber ring right inside Newton Newton

somber ring right inside Newton Newton

somber ring right inside Newton Newton doesn’t exist meaning people don’t take

doesn’t exist meaning people don’t take

doesn’t exist meaning people don’t take advantage of the treasure that it is so

advantage of the treasure that it is so

advantage of the treasure that it is so that group of students defined a project

that group of students defined a project

that group of students defined a project and took to the streets their project

and took to the streets their project

and took to the streets their project was to document the current state of

was to document the current state of

was to document the current state of Newton they configured an application

Newton they configured an application

Newton they configured an application using technology donated by ESRI a GIS

using technology donated by ESRI a GIS

using technology donated by ESRI a GIS software company a little app that ran

software company a little app that ran

software company a little app that ran on a smartphone and used it to collect

on a smartphone and used it to collect

on a smartphone and used it to collect land use and quality data on every

land use and quality data on every

land use and quality data on every business and every structure in downtown

business and every structure in downtown

business and every structure in downtown Newton let me back up just a minute and

Newton let me back up just a minute and

Newton let me back up just a minute and tell you when I first charted this

tell you when I first charted this

tell you when I first charted this project out i have i have an IT

project out i have i have an IT

project out i have i have an IT background so i had to do you know

background so i had to do you know

background so i had to do you know project plan for the teachers and i said

project plan for the teachers and i said

project plan for the teachers and i said this going to take us six weeks we’re

this going to take us six weeks we’re

this going to take us six weeks we’re going to come into the classroom for sit

going to come into the classroom for sit

going to come into the classroom for sit for once a week for six weeks and then

for once a week for six weeks and then

for once a week for six weeks and then we’ll be done

it took us nine months from start to

it took us nine months from start to finish it became so involved and the

finish it became so involved and the

finish it became so involved and the students were so passionate about it

they collected this data and while

they collected this data and while they’re out on the streets right if you

they’re out on the streets right if you

they’re out on the streets right if you can imagine it’s nutan it’s a small town

can imagine it’s nutan it’s a small town

can imagine it’s nutan it’s a small town they’re looking at their phones they’re

they’re looking at their phones they’re

they’re looking at their phones they’re looking at buildings they’re going back

looking at buildings they’re going back

looking at buildings they’re going back on their phone people began to chatter

on their phone people began to chatter

on their phone people began to chatter merchants came out onto the sidewalk

merchants came out onto the sidewalk

merchants came out onto the sidewalk people I haven’t seen in years people i

people I haven’t seen in years people i

people I haven’t seen in years people i haven’t seen in three years since I open

haven’t seen in three years since I open

haven’t seen in three years since I open that wine bar came out stepped outside

that wine bar came out stepped outside

that wine bar came out stepped outside what are you doing not all of them were

what are you doing not all of them were

what are you doing not all of them were happy either but it was good it was good

happy either but it was good it was good

happy either but it was good it was good for the students to have these

for the students to have these

for the students to have these conversations with the merchants to get

conversations with the merchants to get

conversations with the merchants to get a feel for the culture and the

a feel for the culture and the

a feel for the culture and the perspectives the local newspaper found

perspectives the local newspaper found

perspectives the local newspaper found out what was going on and invited the

out what was going on and invited the

out what was going on and invited the students to compose and to pose the only

students to compose and to pose the only

students to compose and to pose the only juried question to the full slate of

juried question to the full slate of

juried question to the full slate of candidates in the 2015 Newton city

candidates in the 2015 Newton city

candidates in the 2015 Newton city council in mayoral election so they came

council in mayoral election so they came

council in mayoral election so they came up with the question and they also got

up with the question and they also got

up with the question and they also got to ask it they got to ask each of those

to ask it they got to ask each of those

to ask it they got to ask each of those candidates what do you intend to do

candidates what do you intend to do

candidates what do you intend to do specifically to improve the quality of

specifically to improve the quality of

specifically to improve the quality of the downtown it wasn’t always like it is

the downtown it wasn’t always like it is

the downtown it wasn’t always like it is now

what a tremendous experience for them at

what a tremendous experience for them at the conclusion of their project they

the conclusion of their project they

the conclusion of their project they assembled all their data into a

assembled all their data into a

assembled all their data into a technology product called the story map

technology product called the story map

technology product called the story map so the story map allowed them to

so the story map allowed them to

so the story map allowed them to integrate video audio internet links

integrate video audio internet links

integrate video audio internet links research and interactive maps all into

research and interactive maps all into

research and interactive maps all into one application this application the

one application this application the

one application this application the story map is live today if you do a

story map is live today if you do a

story map is live today if you do a Google search on Discovery High School

Google search on Discovery High School

Google search on Discovery High School story map for civic good you can get to

story map for civic good you can get to

story map for civic good you can get to it and page through it this is how their

it and page through it this is how their

it and page through it this is how their story map started out its last question

story map started out its last question

story map started out its last question what would be one more that you use to

what would be one more that you use to

what would be one more that you use to describe new hot so

but perhaps it’s a word with an agile

but perhaps it’s a word with an agile [Music]

hotel friendly I like been a new just

hotel friendly I like been a new just feel like I said I like the small town

feel like I said I like the small town

feel like I said I like the small town feel I think Newton has a lot of

feel I think Newton has a lot of

feel I think Newton has a lot of potential it’s beautiful and I think the

potential it’s beautiful and I think the

potential it’s beautiful and I think the word I would use is unity small town

word I would use is unity small town

word I would use is unity small town quite quite but Newton is a good mixture

quite quite but Newton is a good mixture

quite quite but Newton is a good mixture of world culture and downtown culture

of world culture and downtown culture

of world culture and downtown culture it’s a good balance charming and I have

it’s a good balance charming and I have

it’s a good balance charming and I have used that word many times it’s at very

used that word many times it’s at very

used that word many times it’s at very charming see the starter hometown yeah

charming see the starter hometown yeah

charming see the starter hometown yeah yeah hotel it feels like all plus just

yeah hotel it feels like all plus just

yeah hotel it feels like all plus just helpful oh I think everybody here is

helpful oh I think everybody here is

helpful oh I think everybody here is kind of odd maybe we’ve been through the

kind of odd maybe we’ve been through the

kind of odd maybe we’ve been through the worst you know used to be a mill town

worst you know used to be a mill town

worst you know used to be a mill town and all the jobs left and now they kind

and all the jobs left and now they kind

and all the jobs left and now they kind of snagged a nap I’d be perfectly well

of snagged a nap I’d be perfectly well

of snagged a nap I’d be perfectly well that gives you changes will bring about

that gives you changes will bring about

that gives you changes will bring about some positive things and I think we’re

some positive things and I think we’re

some positive things and I think we’re just married

just married

just married on the future great potential

[Music]

[Music] Oh

pretty good for high school students

pretty good for high school students don’t you think they also ventured off

don’t you think they also ventured off

don’t you think they also ventured off without even talking to their mentor of

without even talking to their mentor of

without even talking to their mentor of volunteers Michael and I undid their own

volunteers Michael and I undid their own

volunteers Michael and I undid their own primary research they asked their peers

primary research they asked their peers

primary research they asked their peers after high school after graduate from

after high school after graduate from

after high school after graduate from college how likely are you to live in

college how likely are you to live in

college how likely are you to live in Newton seventy percent said not likely

in order for a town to attract youth to

in order for a town to attract youth to be a youth magnet there has to be

be a youth magnet there has to be

be a youth magnet there has to be amenities there needs to be restaurant

amenities there needs to be restaurant

amenities there needs to be restaurant shopping coffee shop outdoor activities

shopping coffee shop outdoor activities

shopping coffee shop outdoor activities parks so one of the recommendations that

parks so one of the recommendations that

parks so one of the recommendations that these students put together was to

these students put together was to

these students put together was to create a youth magnet they had other

create a youth magnet they had other

create a youth magnet they had other recommendations to know more vacancies

recommendations to know more vacancies

recommendations to know more vacancies for example and all of them are in this

for example and all of them are in this

for example and all of them are in this story map at the conclusion of their

story map at the conclusion of their

story map at the conclusion of their project just a few months ago they were

project just a few months ago they were

project just a few months ago they were invited to City Hall to present their

invited to City Hall to present their

invited to City Hall to present their work they stood in front of the very

work they stood in front of the very

work they stood in front of the very City Council members that were elected

City Council members that were elected

City Council members that were elected during that 2015 election and then some

during that 2015 election and then some

during that 2015 election and then some of the legacy guard the comments and

of the legacy guard the comments and

of the legacy guard the comments and accolades they received from that group

accolades they received from that group

accolades they received from that group of elected officials were over the top

one said we don’t need consultants we

one said we don’t need consultants we just need our young people helping us

just need our young people helping us

just need our young people helping us they were in awe we presented the

they were in awe we presented the

they were in awe we presented the outcomes during that session

outcomes that we believe influenced the

outcomes that we believe influenced the adoption by City Council of the Newton

adoption by City Council of the Newton

adoption by City Council of the Newton streetscape plan we also believe we

streetscape plan we also believe we

streetscape plan we also believe we affected the outcome of the election by

affected the outcome of the election by

affected the outcome of the election by taking part in that candidates forum

this project also set a pathway for the

this project also set a pathway for the mayor’s teen leadership program that’s a

mayor’s teen leadership program that’s a

mayor’s teen leadership program that’s a program that had been going on for a

program that had been going on for a

program that had been going on for a number of years that involved

number of years that involved

number of years that involved newton-conover high school students and

newton-conover high school students and

newton-conover high school students and discovery high school students they

discovery high school students they

discovery high school students they would take field trips to businesses and

would take field trips to businesses and

would take field trips to businesses and various government agencies over the

various government agencies over the

various government agencies over the course of six weeks and then come up

course of six weeks and then come up

course of six weeks and then come up with a recommendation or a project that

with a recommendation or a project that

with a recommendation or a project that needed to happen to improve the

needed to happen to improve the

needed to happen to improve the community those words always stayed on

community those words always stayed on

community those words always stayed on paper but now because of the for civic

paper but now because of the for civic

paper but now because of the for civic good program those projects have a

good program those projects have a

good program those projects have a fulfillment path through the for civic

fulfillment path through the for civic

fulfillment path through the for civic good program these are the five elements

good program these are the five elements

good program these are the five elements that were a success that our success

that were a success that our success

through the for civic good movement and

through the for civic good movement and in Newton it included the city of Newton

in Newton it included the city of Newton

in Newton it included the city of Newton the government the planner the downtown

the government the planner the downtown

the government the planner the downtown coordinator the city manager included

coordinator the city manager included

coordinator the city manager included discovery school mr. Wilson mr. Dixon

discovery school mr. Wilson mr. Dixon

discovery school mr. Wilson mr. Dixon Carolina vines wine bar and esri the

Carolina vines wine bar and esri the

Carolina vines wine bar and esri the technology company

and today hello we are Newton we are

and today hello we are Newton we are small smart and connected and things are

small smart and connected and things are

small smart and connected and things are looking bright there’s been positive

looking bright there’s been positive

looking bright there’s been positive change in Newton we’re also sustainable

change in Newton we’re also sustainable

change in Newton we’re also sustainable that’s coming school starts next week

that’s coming school starts next week

that’s coming school starts next week we’ll be stepping into the classroom to

we’ll be stepping into the classroom to

we’ll be stepping into the classroom to solve another problem a problem that

solve another problem a problem that

solve another problem a problem that came out of the mayor’s teen leadership

came out of the mayor’s teen leadership

came out of the mayor’s teen leadership program there were three groups two of

program there were three groups two of

program there were three groups two of them said they wanted to work on

them said they wanted to work on

them said they wanted to work on renewable energy and environmental

renewable energy and environmental

renewable energy and environmental problems we’re going to be working with

problems we’re going to be working with

problems we’re going to be working with the students to solve Newton’s energy

the students to solve Newton’s energy

the students to solve Newton’s energy puzzle how can as an electricity a

puzzle how can as an electricity a

puzzle how can as an electricity a member of an electricity and electric

member of an electricity and electric

member of an electricity and electric co-op

that has to pay a certain threshold to

that has to pay a certain threshold to the big energy company every year no

the big energy company every year no

the big energy company every year no matter how much you consume how can our

matter how much you consume how can our

matter how much you consume how can our businesses our residents and our public

businesses our residents and our public

businesses our residents and our public agencies have renewable energy options

agencies have renewable energy options

agencies have renewable energy options that’s what we’re doing next we’re

that’s what we’re doing next we’re

that’s what we’re doing next we’re starting next week

the fourth civic good concept works

the fourth civic good concept works whether you live in a large city

whether you live in a large city

whether you live in a large city neighborhood in a large city or a small

neighborhood in a large city or a small

neighborhood in a large city or a small city what are you going to do what are

city what are you going to do what are

city what are you going to do what are you going to do for your community and

you going to do for your community and

you going to do for your community and the problems that you know it has that

the problems that you know it has that

the problems that you know it has that your children

up to me let’s figure out how we can

up to me let’s figure out how we can make civic good common for everybody

and last here’s cheers to these

and last here’s cheers to these communities in the Catawba Valley and to

communities in the Catawba Valley and to

communities in the Catawba Valley and to the good fortune of the citizens that

the good fortune of the citizens that

the good fortune of the citizens that live there thank you

”

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