hi I’m Evan Carmichael I believe in entrepreneurs and I also do a lot of
entrepreneurs and I also do a lot of
entrepreneurs and I also do a lot of work helping big companies sell to small
work helping big companies sell to small
work helping big companies sell to small businesses and I thought I’d create a
businesses and I thought I’d create a
businesses and I thought I’d create a new series to help these big businesses
new series to help these big businesses
new series to help these big businesses do a better job of selling the small
do a better job of selling the small
do a better job of selling the small businesses so my first tip my first bit
businesses so my first tip my first bit
businesses so my first tip my first bit of advice is stop saying small business
of advice is stop saying small business
of advice is stop saying small business small businesses don’t self-identify as
small businesses don’t self-identify as
small businesses don’t self-identify as being a small business and I get how
being a small business and I get how
being a small business and I get how it’s easy in big companies to to
it’s easy in big companies to to
it’s easy in big companies to to classify people right you have
classify people right you have
classify people right you have enterprise medium business small
enterprise medium business small
enterprise medium business small business it’s easy to have a VP of small
business it’s easy to have a VP of small
business it’s easy to have a VP of small business or a small business marketing
business or a small business marketing
business or a small business marketing manager the problem is these small
manager the problem is these small
manager the problem is these small businesses they don’t call themselves
businesses they don’t call themselves
businesses they don’t call themselves small businesses so you don’t want to be
small businesses so you don’t want to be
small businesses so you don’t want to be running that in your marketing your
running that in your marketing your
running that in your marketing your campaigns your advertising because it
campaigns your advertising because it
campaigns your advertising because it doesn’t connect to people well I riesen
doesn’t connect to people well I riesen
doesn’t connect to people well I riesen did a survey to my newsletter list which
did a survey to my newsletter list which
did a survey to my newsletter list which has almost 80,000 people on it all
has almost 80,000 people on it all
has almost 80,000 people on it all entrepreneur small businesses and I
entrepreneur small businesses and I
entrepreneur small businesses and I asked them what do you consider yourself
asked them what do you consider yourself
asked them what do you consider yourself to be and I gave them options
to be and I gave them options
to be and I gave them options entrepreneur business owner small
entrepreneur business owner small
entrepreneur business owner small business and here were the results 60.2
business and here were the results 60.2
business and here were the results 60.2 percent of people said entrepreneur 29.2
percent of people said entrepreneur 29.2
percent of people said entrepreneur 29.2 percent of people said business owner
percent of people said business owner
percent of people said business owner six point six percent of people said
six point six percent of people said
six point six percent of people said small business and four percent of
small business and four percent of
small business and four percent of people chose a different answer so only
people chose a different answer so only
people chose a different answer so only six point six percent of small
six point six percent of small
six point six percent of small businesses actually self-identify as
businesses actually self-identify as
businesses actually self-identify as being a small business now if you want
being a small business now if you want
being a small business now if you want to have success in your marketing right
to have success in your marketing right
to have success in your marketing right you’ve got to be able to speak in the
you’ve got to be able to speak in the
you’ve got to be able to speak in the same language that people speak in I
same language that people speak in I
same language that people speak in I call small businesses small business
call small businesses small business
call small businesses small business when I’m talking to big companies when
when I’m talking to big companies when
when I’m talking to big companies when I’m talking to brains because that’s how
I’m talking to brains because that’s how
I’m talking to brains because that’s how they call it internally but I never say
they call it internally but I never say
they call it internally but I never say small business when I’m talking
small business when I’m talking
small business when I’m talking entrepreneurs and the big businesses
entrepreneurs and the big businesses
entrepreneurs and the big businesses have to do the same thing internally
have to do the same thing internally
have to do the same thing internally maybe you still call it small business
maybe you still call it small business
maybe you still call it small business but when you’re out public facing
but when you’re out public facing
but when you’re out public facing talking to entrepreneurs stop saying
talking to entrepreneurs stop saying
talking to entrepreneurs stop saying small businesses because that’s not how
small businesses because that’s not how
small businesses because that’s not how they consider themselves to be now on
they consider themselves to be now on
they consider themselves to be now on top of that a lot of entrepreneurs find
top of that a lot of entrepreneurs find
top of that a lot of entrepreneurs find the term to be offensive not everybody
the term to be offensive not everybody
the term to be offensive not everybody but a number of entrepreneurs find the
but a number of entrepreneurs find the
but a number of entrepreneurs find the term small business to be offensive
term small business to be offensive
term small business to be offensive here’s part of what they said they’d
here’s part of what they said they’d
here’s part of what they said they’d consider it to be
consider it to be
consider it to be limiting degrading reflective of their
limiting degrading reflective of their
limiting degrading reflective of their ability just because somebody is small
ability just because somebody is small
ability just because somebody is small it doesn’t mean that they are small
it doesn’t mean that they are small
it doesn’t mean that they are small person or they have small goals and some
person or they have small goals and some
person or they have small goals and some entrepreneurs not everybody but some of
entrepreneurs not everybody but some of
entrepreneurs not everybody but some of them consider the fact that you’re
them consider the fact that you’re
them consider the fact that you’re calling them small they take that as a
calling them small they take that as a
calling them small they take that as a personal insult so at best you’re
personal insult so at best you’re
personal insult so at best you’re calling people by something that they
calling people by something that they
calling people by something that they don’t associate with and at worst you’re
don’t associate with and at worst you’re
don’t associate with and at worst you’re offending them and that’s definitely not
offending them and that’s definitely not
offending them and that’s definitely not something you want to have in your
something you want to have in your
something you want to have in your marketing your campaigns here is some of
marketing your campaigns here is some of
marketing your campaigns here is some of the specific feedback that came out of
the specific feedback that came out of
the specific feedback that came out of the survey I run a profitable regular
the survey I run a profitable regular
the survey I run a profitable regular sized business I definitely don’t think
sized business I definitely don’t think
sized business I definitely don’t think that everything that required a lot of
that everything that required a lot of
that everything that required a lot of my time thoughts and passion as small I
my time thoughts and passion as small I
my time thoughts and passion as small I refuse to be degraded I consider myself
refuse to be degraded I consider myself
refuse to be degraded I consider myself as an entrepreneur I’m a business owner
as an entrepreneur I’m a business owner
as an entrepreneur I’m a business owner a one-man band but I’m not small I never
a one-man band but I’m not small I never
a one-man band but I’m not small I never used the word small on issues relating
used the word small on issues relating
used the word small on issues relating to my business I always use the word
to my business I always use the word
to my business I always use the word entrepreneur the word small action
entrepreneur the word small action
entrepreneur the word small action limits ones potential in my opinion
limits ones potential in my opinion
limits ones potential in my opinion first and foremost I’m a business owner
first and foremost I’m a business owner
first and foremost I’m a business owner and entrepreneur the problem is a
and entrepreneur the problem is a
and entrepreneur the problem is a government to find small businesses as
government to find small businesses as
government to find small businesses as 50 employees or less and to me 50 is a
50 employees or less and to me 50 is a
50 employees or less and to me 50 is a big business a business owner I’m in my
big business a business owner I’m in my
big business a business owner I’m in my startup phase and it’s just me on board
startup phase and it’s just me on board
startup phase and it’s just me on board I’m still not a small business I always
I’m still not a small business I always
I’m still not a small business I always refer to myself as a business owner on
refer to myself as a business owner on
refer to myself as a business owner on the basis it is factually correct
the basis it is factually correct
the basis it is factually correct irrespective of size status or any other
irrespective of size status or any other
irrespective of size status or any other adjectives you care to mention
adjectives you care to mention
adjectives you care to mention interesting question and yes being
interesting question and yes being
interesting question and yes being labeled small can be frustrating
labeled small can be frustrating
labeled small can be frustrating particularly so when you feel that is
particularly so when you feel that is
particularly so when you feel that is being used to suggest your ability that
being used to suggest your ability that
being used to suggest your ability that impact your chosen market might be
impact your chosen market might be
impact your chosen market might be limited by size I struggled to find a
limited by size I struggled to find a
limited by size I struggled to find a polite way to say this but i would
polite way to say this but i would
polite way to say this but i would venture that in the context of
venture that in the context of
venture that in the context of categorizing businesses the word small
categorizing businesses the word small
categorizing businesses the word small is usually used by someone whose
is usually used by someone whose
is usually used by someone whose abilities to exist beyond the
abilities to exist beyond the
abilities to exist beyond the comfortable safety of an established
comfortable safety of an established
comfortable safety of an established corporate structure might be seriously
corporate structure might be seriously
corporate structure might be seriously limited by definition I’m an
limited by definition I’m an
limited by definition I’m an entrepreneur it is something that has
entrepreneur it is something that has
entrepreneur it is something that has bothered me for some time although I’ve
bothered me for some time although I’ve
bothered me for some time although I’ve never articulated it I consider myself
never articulated it I consider myself
never articulated it I consider myself to be a business owner if someone were
to be a business owner if someone were
to be a business owner if someone were to count my immediate permanent staff
to count my immediate permanent staff
to count my immediate permanent staff they could conclude that I was small
they could conclude that I was small
they could conclude that I was small however if they also included the
however if they also included the
however if they also included the specialized consultants who I work with
specialized consultants who I work with
specialized consultants who I work with then I would be considered bigger if
then I would be considered bigger if
then I would be considered bigger if they then consider the influence I have
they then consider the influence I have
they then consider the influence I have to enable change in other organizations
to enable change in other organizations
to enable change in other organizations and I could be considered a large
and I could be considered a large
and I could be considered a large business
business
business I guess it all depends upon whether one
I guess it all depends upon whether one
I guess it all depends upon whether one sees size in terms of headcount or
sees size in terms of headcount or
sees size in terms of headcount or influence and in the famous words of
influence and in the famous words of
influence and in the famous words of marketing giant David Ogilvy I don’t
marketing giant David Ogilvy I don’t
marketing giant David Ogilvy I don’t know the rules of grammar but if you’re
know the rules of grammar but if you’re
know the rules of grammar but if you’re trying to persuade people to do
trying to persuade people to do
trying to persuade people to do something or buy something it seems to
something or buy something it seems to
something or buy something it seems to me you should use their language the
me you should use their language the
me you should use their language the language they use everyday the language
language they use everyday the language
language they use everyday the language in which they think we try to write in
in which they think we try to write in
in which they think we try to write in the vernacular David Ogilvy so stop
the vernacular David Ogilvy so stop
the vernacular David Ogilvy so stop calling us small businesses and start
calling us small businesses and start
calling us small businesses and start speaking our language belief if you guys
speaking our language belief if you guys
speaking our language belief if you guys like this video you want to learn more
like this video you want to learn more
like this video you want to learn more about how I help brands you can check
about how I help brands you can check
about how I help brands you can check out Evan Carmichael calm / brands or
out Evan Carmichael calm / brands or
out Evan Carmichael calm / brands or subscribe to the channel thank you guys
subscribe to the channel thank you guys
subscribe to the channel thank you guys so much for watching I’ll see you soon
hi ever kill English here with mermaid
hi ever kill English here with mermaid junkutv are you on Evans newsletter
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”
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