at every step in the making of a Martin guitar at its Nazareth Pennsylvania
guitar at its Nazareth Pennsylvania
guitar at its Nazareth Pennsylvania Factory you will see the human hand and
Factory you will see the human hand and
Factory you will see the human hand and the human eye at work
the human eye at work
the human eye at work bending chiseling sanding gluing and
bending chiseling sanding gluing and
bending chiseling sanding gluing and across the floor of this factory even
across the floor of this factory even
across the floor of this factory even playing it’s just that kind of care that
playing it’s just that kind of care that
playing it’s just that kind of care that has made Martin a standard of excellence
has made Martin a standard of excellence
has made Martin a standard of excellence for decades
for decades
for decades turning mahogany rosewood and ebony into
turning mahogany rosewood and ebony into
turning mahogany rosewood and ebony into treasured instruments but these days
treasured instruments but these days
treasured instruments but these days many of the forests that produce these
many of the forests that produce these
many of the forests that produce these woods are under increased pressure from
woods are under increased pressure from
woods are under increased pressure from development and worldwide demand the
development and worldwide demand the
development and worldwide demand the materials used by six generations of
materials used by six generations of
materials used by six generations of Martins are getting rarer and Chris
Martins are getting rarer and Chris
Martins are getting rarer and Chris Martin is facing a challenge and I am
Martin is facing a challenge and I am
Martin is facing a challenge and I am extremely concerned about our ability to
extremely concerned about our ability to
extremely concerned about our ability to procure ever-increasing supplies of a
procure ever-increasing supplies of a
procure ever-increasing supplies of a dwindling natural resource and so the
dwindling natural resource and so the
dwindling natural resource and so the opportunity to buy wood that is
opportunity to buy wood that is
opportunity to buy wood that is sustained that it it will be available
sustained that it it will be available
sustained that it it will be available to us in the future has a great deal of
to us in the future has a great deal of
to us in the future has a great deal of not just charm but practicality in my
not just charm but practicality in my
not just charm but practicality in my mind as the chairman and CEO to that end
mind as the chairman and CEO to that end
mind as the chairman and CEO to that end Martin is now buying some of its
Martin is now buying some of its
Martin is now buying some of its precious woods from special growers who
precious woods from special growers who
precious woods from special growers who spent as much time planting and caring
spent as much time planting and caring
spent as much time planting and caring for these rare trees as they do and
for these rare trees as they do and
for these rare trees as they do and cutting them down Martin is also looking
cutting them down Martin is also looking
cutting them down Martin is also looking beyond sustainable hardwoods their
beyond sustainable hardwoods their
beyond sustainable hardwoods their instrument makers now work with
instrument makers now work with
instrument makers now work with alternative materials including non wood
alternative materials including non wood
alternative materials including non wood laminates for some new models of guitars
laminates for some new models of guitars
laminates for some new models of guitars it’s a choice that Martin is making in
it’s a choice that Martin is making in
it’s a choice that Martin is making in the hope the company will be crafting
the hope the company will be crafting
the hope the company will be crafting fine guitars in harmony with the forest
fine guitars in harmony with the forest
fine guitars in harmony with the forest well into the future
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