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Laugh, cry, connect… How entertainment can save our planet | Ashlan Cousteau | TEDxScottBase


I am a storyteller for over a decade I

I am a storyteller for over a decade I was one of the faces of enews and

was one of the faces of enews and

was one of the faces of enews and Entertainment Tonight I covered

Entertainment Tonight I covered

Entertainment Tonight I covered everything from the Oscars the Golden

everything from the Oscars the Golden

everything from the Oscars the Golden Globes

Globes

Globes to movie premieres to new music to

to movie premieres to new music to

to movie premieres to new music to fashion shows I absolutely loved it I

fashion shows I absolutely loved it I

fashion shows I absolutely loved it I really liked covering celebrity

really liked covering celebrity

really liked covering celebrity marriages and their inevitable divorces

marriages and their inevitable divorces

marriages and their inevitable divorces everything in the world of pop culture

everything in the world of pop culture

everything in the world of pop culture it was my dream job I worked my butt off

it was my dream job I worked my butt off

it was my dream job I worked my butt off to get there but in 2010 I met the love

to get there but in 2010 I met the love

to get there but in 2010 I met the love of my life

of my life

of my life philippe cousteau and my life and career

philippe cousteau and my life and career

philippe cousteau and my life and career changed Cousteau what a name right the

changed Cousteau what a name right the

changed Cousteau what a name right the undersea world of Jacques Cousteau

undersea world of Jacques Cousteau

undersea world of Jacques Cousteau inspired so many people around the world

inspired so many people around the world

inspired so many people around the world to realize the enthralling nature of

to realize the enthralling nature of

to realize the enthralling nature of nature in 1972 Cousteau Jacques Cousteau

nature in 1972 Cousteau Jacques Cousteau

nature in 1972 Cousteau Jacques Cousteau which would be my husband’s grandfather

which would be my husband’s grandfather

which would be my husband’s grandfather and Philippe Senior my husband’s father

and Philippe Senior my husband’s father

and Philippe Senior my husband’s father led an expedition here to Antarctica

led an expedition here to Antarctica

led an expedition here to Antarctica they filmed four different episodes for

they filmed four different episodes for

they filmed four different episodes for their show here it was the first time

their show here it was the first time

their show here it was the first time viewers around the world laid eyes on

viewers around the world laid eyes on

viewers around the world laid eyes on the white continent the crew explored

the white continent the crew explored

the white continent the crew explored they conducted experiments and they

they conducted experiments and they

they conducted experiments and they drank a lot of wine it was it was truly

drank a lot of wine it was it was truly

drank a lot of wine it was it was truly like they took you all as the crew of

like they took you all as the crew of

like they took you all as the crew of the Calypso on their adventure and if

the Calypso on their adventure and if

the Calypso on their adventure and if you think about it it was really one of

you think about it it was really one of

you think about it it was really one of the first reality shows on television

the first reality shows on television

the first reality shows on television now for me I cared about the environment

now for me I cared about the environment

now for me I cared about the environment but it wasn’t a huge part of my life I

but it wasn’t a huge part of my life I

but it wasn’t a huge part of my life I mean I recycled but as I was drawn

mean I recycled but as I was drawn

mean I recycled but as I was drawn deeper and deeper into conservation I

deeper and deeper into conservation I

deeper and deeper into conservation I started to become really embarrassed of

started to become really embarrassed of

started to become really embarrassed of my entertainment career a career that

my entertainment career a career that

my entertainment career a career that was my dream job that like I said I

was my dream job that like I said I

was my dream job that like I said I worked my butt off to get it was like I

worked my butt off to get it was like I

worked my butt off to get it was like I was leading this double life I would

was leading this double life I would

was leading this double life I would interview prints in the morning about

interview prints in the morning about

interview prints in the morning about his new song and then I would go have

his new song and then I would go have

his new song and then I would go have dinner with

dinner with

dinner with Albert of Monaco to talk about saving

Albert of Monaco to talk about saving

Albert of Monaco to talk about saving our oceans I couldn’t figure out how my

our oceans I couldn’t figure out how my

our oceans I couldn’t figure out how my two parts in my life would would come

two parts in my life would would come

two parts in my life would would come together one day I was asked to host the

together one day I was asked to host the

together one day I was asked to host the UN Convention of migratory species in

UN Convention of migratory species in

UN Convention of migratory species in Quito Ecuador afterwards there is a huge

Quito Ecuador afterwards there is a huge

Quito Ecuador afterwards there is a huge party for all the dignitaries and

party for all the dignitaries and

party for all the dignitaries and delegates and I was fully prepared to

delegates and I was fully prepared to

delegates and I was fully prepared to talk about all the serious issues of the

talk about all the serious issues of the

talk about all the serious issues of the day war water climate change but to my

day war water climate change but to my

day war water climate change but to my surprise I actually had an entire line

surprise I actually had an entire line

surprise I actually had an entire line of people who wanted to talk to me about

of people who wanted to talk to me about

of people who wanted to talk to me about entertainment Ashley Ashlin how tall is

entertainment Ashley Ashlin how tall is

entertainment Ashley Ashlin how tall is George Clooney

George Clooney

George Clooney he’s about my height ashley is Charlize

he’s about my height ashley is Charlize

he’s about my height ashley is Charlize Theron really that beautiful in real

Theron really that beautiful in real

Theron really that beautiful in real life no she’s even prettier who’s the

life no she’s even prettier who’s the

life no she’s even prettier who’s the biggest dick in Hollywood I was so

biggest dick in Hollywood I was so

biggest dick in Hollywood I was so surprised to see these very serious and

surprised to see these very serious and

surprised to see these very serious and dignified people want to know about

dignified people want to know about

dignified people want to know about entertainment

entertainment

entertainment and that’s when I realized that

and that’s when I realized that

and that’s when I realized that entertainment can save the world now

entertainment can save the world now

entertainment can save the world now let’s look at the very definition of

let’s look at the very definition of

let’s look at the very definition of entertain it means to hold the attention

entertain it means to hold the attention

entertain it means to hold the attention of that includes a lot of things trashy

of that includes a lot of things trashy

of that includes a lot of things trashy magazines the Kardashians but it also

magazines the Kardashians but it also

magazines the Kardashians but it also includes enthralling movies inspiring

includes enthralling movies inspiring

includes enthralling movies inspiring television shows really emotional

television shows really emotional

television shows really emotional stories that touch all of us now there’s

stories that touch all of us now there’s

stories that touch all of us now there’s a really negative and dark side to

a really negative and dark side to

a really negative and dark side to entertainment also the 24-hour news

entertainment also the 24-hour news

entertainment also the 24-hour news cycle has led to companies putting

cycle has led to companies putting

cycle has led to companies putting entertainment and ratings above the

entertainment and ratings above the

entertainment and ratings above the journalistic responsibility to create

journalistic responsibility to create

journalistic responsibility to create true factual non biased news we have

true factual non biased news we have

true factual non biased news we have seen entertainment used to elect

seen entertainment used to elect

seen entertainment used to elect officials you know who I’m talking about

officials you know who I’m talking about

officials you know who I’m talking about we have seen entertainment used to

we have seen entertainment used to

we have seen entertainment used to spread the doctrine of hate and also

spread the doctrine of hate and also

spread the doctrine of hate and also we’ve seen the rise of fake news we know

we’ve seen the rise of fake news we know

we’ve seen the rise of fake news we know that entertainment is incredibly strong

that entertainment is incredibly strong

that entertainment is incredibly strong and we must use that power for good

and we must use that power for good

and we must use that power for good think about blackfish right the Marine

think about blackfish right the Marine

think about blackfish right the Marine Mammal cruise

Mammal cruise

Mammal cruise was something that has been out there

was something that has been out there

was something that has been out there for for decades but that film was able

for for decades but that film was able

for for decades but that film was able to touch and inspire the masses they

to touch and inspire the masses they

to touch and inspire the masses they boycotted they changed laws and they

boycotted they changed laws and they

boycotted they changed laws and they almost took down a multi-million dollar

almost took down a multi-million dollar

almost took down a multi-million dollar business Leonardo DiCaprio’s film Blood

business Leonardo DiCaprio’s film Blood

business Leonardo DiCaprio’s film Blood Diamond made many of us look at our

Diamond made many of us look at our

Diamond made many of us look at our engagement rings and our jewelry in a

engagement rings and our jewelry in a

engagement rings and our jewelry in a completely different way and one of my

completely different way and one of my

completely different way and one of my favorite march of the Penguins it shared

favorite march of the Penguins it shared

favorite march of the Penguins it shared and showed families around the world not

and showed families around the world not

and showed families around the world not only about penguins but about Antarctica

only about penguins but about Antarctica

only about penguins but about Antarctica about climate change and about species

about climate change and about species

about climate change and about species survival we know that entertainment is

survival we know that entertainment is

survival we know that entertainment is powerful and we must harness this power

powerful and we must harness this power

powerful and we must harness this power to change the world for the better

to change the world for the better

to change the world for the better you all as content creators hold in the

you all as content creators hold in the

you all as content creators hold in the palm of your hand as your telephone and

palm of your hand as your telephone and

palm of your hand as your telephone and your cameras a way to tell these

your cameras a way to tell these

your cameras a way to tell these engaging stories and as someone who

engaging stories and as someone who

engaging stories and as someone who tells stories for a living I wanted to

tells stories for a living I wanted to

tells stories for a living I wanted to share with you all my top three tips on

share with you all my top three tips on

share with you all my top three tips on telling an engaging story sell it baby

telling an engaging story sell it baby

telling an engaging story sell it baby we have so much fighting for our

we have so much fighting for our

we have so much fighting for our attention these days and we have to make

attention these days and we have to make

attention these days and we have to make sure that our stories are seen and heard

sure that our stories are seen and heard

sure that our stories are seen and heard right Philippe and I recently produced a

right Philippe and I recently produced a

right Philippe and I recently produced a documentary for Discovery Channel called

documentary for Discovery Channel called

documentary for Discovery Channel called nuclear sharks now this was not a film

nuclear sharks now this was not a film

nuclear sharks now this was not a film about radioactive sharks with laser

about radioactive sharks with laser

about radioactive sharks with laser beams on their heads this was a story

beams on their heads this was a story

beams on their heads this was a story about how the Sharks of the Marshall

about how the Sharks of the Marshall

about how the Sharks of the Marshall Islands were able to repopulate after

Islands were able to repopulate after

Islands were able to repopulate after the total devastation

the total devastation

the total devastation of our nuclear testing during the Cold

of our nuclear testing during the Cold

of our nuclear testing during the Cold War when our show premiered it was the

War when our show premiered it was the

War when our show premiered it was the number-one rated show on cable across

number-one rated show on cable across

number-one rated show on cable across everything in America a huge feat we

everything in America a huge feat we

everything in America a huge feat we were so excited but I can honestly tell

were so excited but I can honestly tell

were so excited but I can honestly tell you that people were intrigued by our

you that people were intrigued by our

you that people were intrigued by our show and the media was also intrigued

show and the media was also intrigued

show and the media was also intrigued because we had a badass title number two

because we had a badass title number two

because we had a badass title number two simplicity like it or not Donald Trump

simplicity like it or not Donald Trump

simplicity like it or not Donald Trump used simple language to connect with a

used simple language to connect with a

used simple language to connect with a lot of Americans and Bill Clinton did

lot of Americans and Bill Clinton did

lot of Americans and Bill Clinton did the same thing during his presidential

the same thing during his presidential

the same thing during his presidential bid with his slogan it’s the economy

bid with his slogan it’s the economy

bid with his slogan it’s the economy stupid we must make sure that you are

stupid we must make sure that you are

stupid we must make sure that you are not talking above your audience when you

not talking above your audience when you

not talking above your audience when you do that all of the research the data and

do that all of the research the data and

do that all of the research the data and analysis will fall on deaf ears we must

analysis will fall on deaf ears we must

analysis will fall on deaf ears we must make these stories ingestible by all

we gotta tackle some deep from

we gotta tackle some deep from climate change to ocean acidification to

climate change to ocean acidification to

climate change to ocean acidification to showing people the links between the

showing people the links between the

showing people the links between the illegal wildlife trade and terrorism and

illegal wildlife trade and terrorism and

illegal wildlife trade and terrorism and human trafficking is some really heavy

human trafficking is some really heavy

human trafficking is some really heavy content great big story presents a

content great big story presents a

content great big story presents a marine motion picture like no other

marine motion picture like no other

marine motion picture like no other learn the mysteries of the deep from the

learn the mysteries of the deep from the

learn the mysteries of the deep from the elite crew of mariners see the submarine

elite crew of mariners see the submarine

elite crew of mariners see the submarine world like never before

world like never before

world like never before Oh Sadat’s engaged

Oh Sadat’s engaged

Oh Sadat’s engaged [Music]

the aquatic world with Philippe Cousteau

the aquatic world with Philippe Cousteau anyways Anderson fans in the room there

anyways Anderson fans in the room there

anyways Anderson fans in the room there we go so what we did is you know this is

we go so what we did is you know this is

we go so what we did is you know this is fun it’s quirky we drink viral buzz on

fun it’s quirky we drink viral buzz on

fun it’s quirky we drink viral buzz on set but most importantly this entire

set but most importantly this entire

set but most importantly this entire series is rooted in real science we

series is rooted in real science we

series is rooted in real science we teach people about underwater volcanoes

teach people about underwater volcanoes

teach people about underwater volcanoes about nor walls and about the giant

about nor walls and about the giant

about nor walls and about the giant oarfish we are reaching people who

oarfish we are reaching people who

oarfish we are reaching people who wouldn’t necessarily sit down and watch

wouldn’t necessarily sit down and watch

wouldn’t necessarily sit down and watch an Ernest two-hour documentary last time

an Ernest two-hour documentary last time

an Ernest two-hour documentary last time I checked this series has had over 10

I checked this series has had over 10

I checked this series has had over 10 million views we’re really excited about

million views we’re really excited about

million views we’re really excited about that too but as the saying goes cry and

that too but as the saying goes cry and

that too but as the saying goes cry and you cry alone but laugh in the world

you cry alone but laugh in the world

you cry alone but laugh in the world laughs with you scientists in this day

laughs with you scientists in this day

laughs with you scientists in this day and age of the Internet regular people

and age of the Internet regular people

and age of the Internet regular people are reading your peer-reviewed papers

are reading your peer-reviewed papers

are reading your peer-reviewed papers without the aid of scientific

without the aid of scientific

without the aid of scientific journalists distilling the information

journalists distilling the information

journalists distilling the information to them please please don’t forget the

to them please please don’t forget the

to them please please don’t forget the power of a good narrative to actually

power of a good narrative to actually

power of a good narrative to actually increase the public’s knowledge but also

increase the public’s knowledge but also

increase the public’s knowledge but also remember that that good narrative can

remember that that good narrative can

remember that that good narrative can still be rooted in real science media in

still be rooted in real science media in

still be rooted in real science media in your hands you hold this amazing power

your hands you hold this amazing power

your hands you hold this amazing power and please don’t be afraid to use that

and please don’t be afraid to use that

and please don’t be afraid to use that power to tackle big issues because that

power to tackle big issues because that

power to tackle big issues because that doesn’t mean you have to give up on

doesn’t mean you have to give up on

doesn’t mean you have to give up on success and profits take for instance

success and profits take for instance

success and profits take for instance this company called participant films

this company called participant films

this company called participant films they made the Inconvenient Truth and

they made the Inconvenient Truth and

they made the Inconvenient Truth and also last year’s Oscar winner spotlight

also last year’s Oscar winner spotlight

also last year’s Oscar winner spotlight their whole business model is making

their whole business model is making

their whole business model is making these huge world issues ingestible by

these huge world issues ingestible by

these huge world issues ingestible by all people and entertaining they think

all people and entertaining they think

all people and entertaining they think of success not only as when

of success not only as when

of success not only as when environmentalist or a feminist watches

environmentalist or a feminist watches

environmentalist or a feminist watches their film but when a guy sitting on his

their film but when a guy sitting on his

their film but when a guy sitting on his couch drinking a beer with his hand down

couch drinking a beer with his hand down

couch drinking a beer with his hand down his pants washes their film enjoys it

his pants washes their film enjoys it

his pants washes their film enjoys it and learn something environmentalists we

and learn something environmentalists we

and learn something environmentalists we need to use every single tool we have in

need to use every single tool we have in

need to use every single tool we have in our arsenal to keep fighting for our

our arsenal to keep fighting for our

our arsenal to keep fighting for our planet and please don’t be embarrassed

planet and please don’t be embarrassed

planet and please don’t be embarrassed or afraid

or afraid

or afraid to look to pop culture to think of ways

to look to pop culture to think of ways

to look to pop culture to think of ways to share your story with the masses as

to share your story with the masses as

to share your story with the masses as we say you can hide the veggies in the

we say you can hide the veggies in the

we say you can hide the veggies in the pudding

pudding

pudding each and every one of you has the power

each and every one of you has the power

each and every one of you has the power to tell an engaging emotional investing

to tell an engaging emotional investing

to tell an engaging emotional investing story if it’s from the content you put

story if it’s from the content you put

story if it’s from the content you put on your social media to the

on your social media to the

on your social media to the conversations you have with friends at

conversations you have with friends at

conversations you have with friends at cocktail parties even to the

cocktail parties even to the

cocktail parties even to the conversations you have every single day

conversations you have every single day

conversations you have every single day as I was here Wednesday sleeping in my

as I was here Wednesday sleeping in my

as I was here Wednesday sleeping in my ice hole laying there on the cold dry

ice hole laying there on the cold dry

ice hole laying there on the cold dry Antarctica ice looking up at this

Antarctica ice looking up at this

Antarctica ice looking up at this beautiful crystal-clear blue sky I was

beautiful crystal-clear blue sky I was

beautiful crystal-clear blue sky I was taken aback by how far away and removed

taken aback by how far away and removed

taken aback by how far away and removed I was from everyone and everything that

I was from everyone and everything that

I was from everyone and everything that I know but I also realized just how

I know but I also realized just how

I know but I also realized just how connected every single human being

connected every single human being

connected every single human being animal and plant on this planet is

animal and plant on this planet is

animal and plant on this planet is connected to Antarctica through our

connected to Antarctica through our

connected to Antarctica through our water our history and most importantly

water our history and most importantly

water our history and most importantly our weather and it also reminded me of a

our weather and it also reminded me of a

our weather and it also reminded me of a quote that my grandfather in logic

quote that my grandfather in logic

quote that my grandfather in logic Cousteau said after spending time here

Cousteau said after spending time here

Cousteau said after spending time here in filming this beautiful white

in filming this beautiful white

in filming this beautiful white continent

continent

continent he said Antarctica was the last

he said Antarctica was the last

he said Antarctica was the last continent discovered by man we cannot

continent discovered by man we cannot

continent discovered by man we cannot let her be the first destroyed by us

let her be the first destroyed by us

let her be the first destroyed by us each and every one of you has the power

each and every one of you has the power

each and every one of you has the power to tell engaging inspiring stories that

to tell engaging inspiring stories that

to tell engaging inspiring stories that promote change in all of us and when we

promote change in all of us and when we

promote change in all of us and when we do that entertainment will save the

do that entertainment will save the

do that entertainment will save the planet thank you so much

”

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