so i’m here with silvio a district manager for American Apparel gives a
manager for American Apparel gives a
manager for American Apparel gives a really sexy image Sylvia why don’t you
really sexy image Sylvia why don’t you
really sexy image Sylvia why don’t you tell me how you fit into the picture um
tell me how you fit into the picture um
tell me how you fit into the picture um basically American Apparel has taught me
basically American Apparel has taught me
basically American Apparel has taught me that out of a job you can get as much as
that out of a job you can get as much as
that out of a job you can get as much as you want what can you tell us about the
you want what can you tell us about the
you want what can you tell us about the company its force to be reckoned with in
company its force to be reckoned with in
company its force to be reckoned with in the fashion industry not so much in the
the fashion industry not so much in the
the fashion industry not so much in the t-shirt industry when we’re trying to
t-shirt industry when we’re trying to
t-shirt industry when we’re trying to sell culture we’re trying to make people
sell culture we’re trying to make people
sell culture we’re trying to make people you know fashion aware and and not so
you know fashion aware and and not so
you know fashion aware and and not so much just trying to stuff her you know
much just trying to stuff her you know
much just trying to stuff her you know some clothing down their throat gives a
some clothing down their throat gives a
some clothing down their throat gives a really sexy image so how does someone
really sexy image so how does someone
really sexy image so how does someone become part of this culture how do they
become part of this culture how do they
become part of this culture how do they learn the job at AAA oh there’s a number
learn the job at AAA oh there’s a number
learn the job at AAA oh there’s a number of ways we do a lot of scouting
of ways we do a lot of scouting
of ways we do a lot of scouting ourselves so we’ll see people on the
ourselves so we’ll see people on the
ourselves so we’ll see people on the street who styles we like or go up to
street who styles we like or go up to
street who styles we like or go up to them offer them a job and we do it you
them offer them a job and we do it you
them offer them a job and we do it you know a ton of hiring through Stevie’s
know a ton of hiring through Stevie’s
know a ton of hiring through Stevie’s like twice a week we’ll have to stand
like twice a week we’ll have to stand
like twice a week we’ll have to stand open interview if people can just
open interview if people can just
open interview if people can just randomly show up and and I think that’s
randomly show up and and I think that’s
randomly show up and and I think that’s kind of what gives us a little bit of an
kind of what gives us a little bit of an
kind of what gives us a little bit of an edge in terms of the personalities that
edge in terms of the personalities that
edge in terms of the personalities that we have in the store and how fun the
we have in the store and how fun the
we have in the store and how fun the staffs ours cuz they’re kind of
staffs ours cuz they’re kind of
staffs ours cuz they’re kind of hand-picked what are we gonna see you
hand-picked what are we gonna see you
hand-picked what are we gonna see you wearing this season deep v-necks for men
wearing this season deep v-necks for men
wearing this season deep v-necks for men you know it might be take some getting
you know it might be take some getting
you know it might be take some getting you steal you know you know showing off
you steal you know you know showing off
you steal you know you know showing off the chest hair and stuff but this is
the chest hair and stuff but this is
the chest hair and stuff but this is really what you know fashion is looking
really what you know fashion is looking
really what you know fashion is looking like right now I kind of like anything
like right now I kind of like anything
like right now I kind of like anything that’s a throwback to another era what
that’s a throwback to another era what
that’s a throwback to another era what do you think it is that’s that’s pushing
do you think it is that’s that’s pushing
do you think it is that’s that’s pushing this vintage craze I think the lack of
this vintage craze I think the lack of
this vintage craze I think the lack of good gesture question you ready all
good gesture question you ready all
good gesture question you ready all right so what do you think’s driving the
right so what do you think’s driving the
right so what do you think’s driving the vintage Chris I would have to say the
vintage Chris I would have to say the
vintage Chris I would have to say the lack of an alternative right now fashion
lack of an alternative right now fashion
lack of an alternative right now fashion is definitely not about branding is
is definitely not about branding is
is definitely not about branding is definitely not what you’re wearing in
definitely not what you’re wearing in
definitely not what you’re wearing in terms of brand name it’s more what
terms of brand name it’s more what
terms of brand name it’s more what you’re wearing in terms of what you’re
you’re wearing in terms of what you’re
you’re wearing in terms of what you’re making it look like because it really
making it look like because it really
making it look like because it really sex the image you know we’re a basic
sex the image you know we’re a basic
sex the image you know we’re a basic store people are using our stuff to turn
store people are using our stuff to turn
store people are using our stuff to turn it into their own style making it their
it into their own style making it their
it into their own style making it their own I think this whole vintage craze
own I think this whole vintage craze
own I think this whole vintage craze with the thrift shops doing really well
with the thrift shops doing really well
with the thrift shops doing really well is all about finding something that’s
is all about finding something that’s
is all about finding something that’s plain finding the cut that fits you at a
plain finding the cut that fits you at a
plain finding the cut that fits you at a decent price 70s 80s 90s what was the
decent price 70s 80s 90s what was the
decent price 70s 80s 90s what was the sexiest definitely not the 90s the
sexiest definitely not the 90s the
sexiest definitely not the 90s the reason why american apparel is such a
reason why american apparel is such a
reason why american apparel is such a hot thing right now is because they’re
hot thing right now is because they’re
hot thing right now is because they’re proving everyone wrong by showing us
proving everyone wrong by showing us
proving everyone wrong by showing us that not only the disco never died
that not only the disco never died
that not only the disco never died but it actually got better with age the
but it actually got better with age the
but it actually got better with age the vintage thing right now is huge and
vintage thing right now is huge and
vintage thing right now is huge and while everyone else is combing CD thrift
while everyone else is combing CD thrift
while everyone else is combing CD thrift shops looking to look like a washed-up
shops looking to look like a washed-up
shops looking to look like a washed-up rock star american apparel is offering
rock star american apparel is offering
rock star american apparel is offering you a new clean look that can let you
you a new clean look that can let you
you a new clean look that can let you look like a disco hustler
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