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La Tournée, une innovation logistique | Carole Cuillier | TEDxIssylesMoulineaux


[Music]

for me to live together tomorrow

it’s a question of will and it’s

also a question of change of

perspective perspective

but let’s start by looking together

the city of today

what can we do first

the road traffic is increasing and

all the nuisances that go with it too

well on air pollution increases

but also the noise pollution and

Congestion of roads

so where does this increase in

traffic flow and well in the big

cities

it comes in part from the increase

from the transport of goods to

home in paris on one hundred thousand trucks

who return to the city every day

only two thousand pounds of parcels to

home but they represent a third

truck movements and this

should continue to grow strongly

because it’s directly related to

the rise of e-commerce e-commerce and

+10 9% transactions each year

according to the fevad

second observation mass unemployment

leave out of the world of work

many people and this unemployment

which particularly affects people

poorly qualified

again I will take the example of

paris in paris there are 67 thousand people

registered in the rsa it means 60 7000

people who do not work

enough who can not

work enough to support

to the needs of their family then a

once we made these findings the true

question is how do we spend

problems to solutions and there the good

new is that we can see in these

trends of the opportunities basically the

true culprit of all this is the

digital the digital it allows the development of the

e-commerce he

brings us more services

comfort but a fine and also generates

nuisances

but that’s not a fatality

today we can use digital

to deliver otherwise put back the human

in the center of the city and create

eco-friendly delivery methods

that’s how the tour was born

they are fiery entrepreneurs

of innovation and concerned about the common good

who imagined this delivery service

made by deliverymen to

foot and I joined them in 2012

to concretize this idea in

launching the service experiment

so the tour is concretely

what as I wanted said is a

ecological delivery service that

relies on the human and the proximity

we take the territories of the big

cities and we start by cutting them

by neighborhood and then we put a

team of delivery men walk in each

district

in Paris 80 neighborhoods are defined

but I propose you to watch everything from

how does it work in the

real life

first step the collection of parcels

the deliverymen go to all the

registered traders free of charge

service pets from food shops

but also the pressing of the booksellers of

the pharmacy they take the good of

order that is on each package

if the customer is known to the service he

just enter their number

phone on the app and

the application return all

customer details

then he puts the packages in his

trolley and he joins his colleagues

deliver hours in a public square

this is the second step it’s the

sorting the packages each delivery man covers a

part of the neighborhood so he takes the

package that concerns his area and this

exchange he is traced on

the mobile application so that

the end each a delivery card that

just follow him to go deliver

this is the third step the

delivery of parcels

deliverers go to the home of

each client and at the foot of the building

they have all the information

on their phone to access the

customer’s home

he goes upstairs they put back

the parcel in own hands to the customers

again the exchanged geolocate

secured and signed by the customer on

the smartphone screen and all the

information that we recorded

are updated in real time on a

accessible intranet site for

merchants the customers and the

management

so there you have seen that we handed

the human in the center of the city is at

service center we basically

footmen who use

carts pushed manual and they make

the exchange of parcels in the street at the

end of the tour they keep their

trolley on a public motorcycle square

we are therefore very economical in material

and in real estate

and then we use the news

technologies to thin and

secure delivery flows

that’s what we did on a neighborhood of

paris from January 2012 to June 2014

and we did that six days out of seven with

two tours one in the morning and one the

evening on a neighborhood that corresponds to

about a quarter round

that is forty thousand inhabitants in term

of population

what we learned through this

experimentation

the essential thing we learned

it’s that the big neighborhoods

cities are real networks

social physical that just activate

via services like the tour for

get immediate benefits for

the locals I will take you three

examples of beneficiaries

firstly active clients I

think of this mother who

was at home with her infant

sick and well she could be done

deliver medicines without leaving

at home thanks to the tour

indeed we obtained the authorization of the

Council of the Order of Pharmacists of

deliver drugs without using the

vital map of the inhabitants known to

neighborhood pharmacies and this

quite exceptional authorization

we got it because we have an anchor

hyperlocal that is part of a

human network and that that we

forbidden it prevents us from hijacking

the system or misused

secondly second type of

beneficiaries the people to

reduced mobility and seniors

well they had two uses of service one

classic use so for people

who could not leave the house

they have ordered from their

merchants by phone and the

tour delivered them home

and then there was a use that

did not necessarily wait for those who

could still go out but who did not

could no longer wear their pack and we

gave back a freedom we saw people

to start shopping again

neighborhood traders and

then the tour came to bring them

packages late morning or late

afternoon third type of

recipients our deliverers of course

because the tour allows you to

have deliveries made by

people away from employment

and that gives them some usefulness

with customers and with

merchants and then we make them

known figures of the neighborhood our deliverymen

he walks every day in the street there

wears a uniform they have

smartphones and so we recognize them at

same as the factors or

policemen and all our deliverymen and well

thanks to this single recognition they

have progressed they’ve all found a

job after they went to the

tour and since we managed to

prove through this experimentation it’s

that we can deliver any type of small

package on a two-hour slot

without any delay at the scale of a

neighborhood on foot and in addition we did

that for 2 euros delivery so that

it’s completely disruptive by

report to all delivery prices

that you can see today the

courier services that make the

point-to-point delivery

their starting price is 5 euros

delivery and we with a system in

tour we pool the costs and

so we arrive at a very low rate

ok it’s great here it’s already good

results we are happy but this is

that we managed to address both

problems that had been fixed in point

of focus at the start so unemployment and

pollution and of course unemployment

I answered a little

the tour is a very model

inserting it allows to put back

sustainably in the employment of people

who were away from it by contrast

on pollution there for now I

you have not proved anything yet and there it is

the mayor of paris who had a nanny

stimulate on the ground that sometimes

we are stimulated also by the

public services

the director of the road of the

mayor of paris he came to see us at

after six months of experimentation and

he told us I like your service

but I have a health problem

due to fine particles

emitted by polluting vehicles

so how can you help me

solve that problem he was told

if we only take care of the packages

neighborhood traders we did not

no impact

however, if you have a

parcel exchanger by neighborhood it’s

to say 80 parcel exchanger on everything

paris can have an impact

significant on pollution

just ask all the big ones

parcel carriers the post dhl ups

tnt and I forget to drop all

their packages in these exchangers and

have the last meters of

delivery by delivery methods

ecological

so it can be on foot by bike in

cargo cycle and then this local loop

Well, we can open it to anyone

operators of course we can open it

to the tour that makes deliveries

on foot but can also open it to

post factors we can open it to

all start up delivery in

bike and then to all the companies

who have soft means of delivery and

this is the tour version 2 it’s

the one that allows to pass the mesh

neighborhood at the city scale

and then it’s not complicated

it’s a simple and virtuous system

first of all it’s simple because it

completely fits in

current delivery process

carriers the major carriers

today

itri their hill in centers that

are located outside the city

and then they bring their parcels in

truck in the city so he could

very well create bags of parcels for

divert local then he is

virtuous because once we have these

proximity exchangers we can create

full of new services that

match customer expectations

we can easily make delivery

the evening of art delivery in case of no

delivery of the package or delivery on

dedicated slots and

when we create new services in

create new jobs but then

you tell me it’s great but how

we’re not seeing you already

on all the streets of paris or

other major French cities

well because to set up

an infrastructure like the tour

version 2 it is necessary to evolve all

stakeholders in the ecosystem

firstly it is necessary that the town halls

regulates to prohibit the

circulation of polluting vehicles

delivery downtown on long

time slots secondly it takes

than the big parcel carriers

uses a heat exchanger infrastructure

to pool and that’s not at all in

their culture

finally today the customers do not have

used to ask that the polluter

be the payer so there is a job of

conviction to do it is quite long

we’ve been doing this for two years

work is here we are quite happy

because we have never been so close

of our purpose

the mayor of Paris has entered phase

final study of our service and

she should make a decision from here

to January 15 to create or not the 80

parcel exchanger that would allow us

to extend to us all over the city so

if I convinced you that with

will and a change of perspective

and angles of view we can change the

things and better live together tomorrow

thank you for bringing us or support on the

twitter of the tour thank you very much

[Applause]

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