alright everyone welcome to another google+ hangout where I interview
google+ hangout where I interview
google+ hangout where I interview successful entrepreneurs and get secrets
successful entrepreneurs and get secrets
successful entrepreneurs and get secrets to help us grow our business today I’m
to help us grow our business today I’m
to help us grow our business today I’m really excited to have Edward kundulun
really excited to have Edward kundulun
really excited to have Edward kundulun the show with us and he is an expert on
the show with us and he is an expert on
the show with us and he is an expert on search marketing local search digital
search marketing local search digital
search marketing local search digital marketing mobile marketing youtube
marketing mobile marketing youtube
marketing mobile marketing youtube marketing all sorts of on to help you
marketing all sorts of on to help you
marketing all sorts of on to help you grow your business and I’ve had ad on my
grow your business and I’ve had ad on my
grow your business and I’ve had ad on my radio show before and he’s a leadoff on
radio show before and he’s a leadoff on
radio show before and he’s a leadoff on my website and said hey we gotta do a
my website and said hey we gotta do a
my website and said hey we gotta do a Google+ Hangout welcome aboard Edward oh
Google+ Hangout welcome aboard Edward oh
Google+ Hangout welcome aboard Edward oh thank you thank you for having me well
thank you thank you for having me well
thank you thank you for having me well do you wanna for everybody listen you
do you wanna for everybody listen you
do you wanna for everybody listen you want to just give a quick intro on your
want to just give a quick intro on your
want to just give a quick intro on your business and what you’re all about yeah
business and what you’re all about yeah
business and what you’re all about yeah actually we started back in the early
actually we started back in the early
actually we started back in the early nineties 94 as an e-commerce company and
nineties 94 as an e-commerce company and
nineties 94 as an e-commerce company and and we were basically creating websites
and we were basically creating websites
and we were basically creating websites I thought the internet was really cool
I thought the internet was really cool
I thought the internet was really cool place to sell things and I didn’t want
place to sell things and I didn’t want
place to sell things and I didn’t want to be a walmart I wanted to have
to be a walmart I wanted to have
to be a walmart I wanted to have separate individual stores selling you
separate individual stores selling you
separate individual stores selling you know very vertical type products and so
know very vertical type products and so
know very vertical type products and so we had like twenty two different online
we had like twenty two different online
we had like twenty two different online stores um back then you couldn’t call
stores um back then you couldn’t call
stores um back then you couldn’t call somebody up and say hey go to your
somebody up and say hey go to your
somebody up and say hey go to your website so we sort of have to do it
website so we sort of have to do it
website so we sort of have to do it ourselves a merchant bank came to us and
ourselves a merchant bank came to us and
ourselves a merchant bank came to us and said hey you know we want to put small
said hey you know we want to put small
said hey you know we want to put small business owners online we want you to be
business owners online we want you to be
business owners online we want you to be the back room and I said okay cool it’s
the back room and I said okay cool it’s
the back room and I said okay cool it’s an easy way to get clients I didn’t have
an easy way to get clients I didn’t have
an easy way to get clients I didn’t have to do any of my own marketing so they
to do any of my own marketing so they
to do any of my own marketing so they were sending us like 50 clients all ages
were sending us like 50 clients all ages
were sending us like 50 clients all ages it was crazy cooking people and so we
it was crazy cooking people and so we
it was crazy cooking people and so we would put up these little shops and they
would put up these little shops and they
would put up these little shops and they know and then you know that was through
know and then you know that was through
know and then you know that was through the 90s and they got sold to another
the 90s and they got sold to another
the 90s and they got sold to another bank who didn’t want to do that anymore
bank who didn’t want to do that anymore
bank who didn’t want to do that anymore and it was like oh I guess where we’re
and it was like oh I guess where we’re
and it was like oh I guess where we’re gonna get clients from now so we had to
gonna get clients from now so we had to
gonna get clients from now so we had to do some marketing and we had clients
do some marketing and we had clients
do some marketing and we had clients come to us and we’re there yeah okay I
come to us and we’re there yeah okay I
come to us and we’re there yeah okay I lost you I throw ourselves a merchant
lost you I throw ourselves a merchant
lost you I throw ourselves a merchant banking said hey we put small business
banking said hey we put small business
banking said hey we put small business owners online we want you to be the back
owners online we want you to be the back
owners online we want you to be the back room and they said okay cool it’s easy
room and they said okay cool it’s easy
room and they said okay cool it’s easy way to get clients I didn’t have to do
way to get clients I didn’t have to do
way to get clients I didn’t have to do any of my own market it you could just
any of my own market it you could just
any of my own market it you could just cause that something else like 50
cause that something else like 50
cause that something else like 50 clients where are you
clients where are you
clients where are you I’m still here I can see you okay cuz I
I’m still here I can see you okay cuz I
I’m still here I can see you okay cuz I lost you okay um but i’ll just keep
lost you okay um but i’ll just keep
lost you okay um but i’ll just keep going i’ll just keep right on one um and
going i’ll just keep right on one um and
going i’ll just keep right on one um and and so then global was born and you know
and so then global was born and you know
and so then global was born and you know getting on directories and doing alpha
getting on directories and doing alpha
getting on directories and doing alpha romatic domain names like 1a you know
romatic domain names like 1a you know
romatic domain names like 1a you know whatever wasn’t working because that’s
whatever wasn’t working because that’s
whatever wasn’t working because that’s the way directory is obviously fact then
the way directory is obviously fact then
the way directory is obviously fact then we’re listening Google came about and
we’re listening Google came about and
we’re listening Google came about and then we sort of said hey this is really
then we sort of said hey this is really
then we sort of said hey this is really cool and I’m I’m a marketing guy anyway
cool and I’m I’m a marketing guy anyway
cool and I’m I’m a marketing guy anyway so I got involved with the online
so I got involved with the online
so I got involved with the online marketing that’s where we pretty much
marketing that’s where we pretty much
marketing that’s where we pretty much stayed and we just sort of evolved with
stayed and we just sort of evolved with
stayed and we just sort of evolved with that we pressed involved with Google and
that we pressed involved with Google and
that we pressed involved with Google and Bing to be fair so then that brings us
Bing to be fair so then that brings us
Bing to be fair so then that brings us we went through some iterations of names
we went through some iterations of names
we went through some iterations of names as we changed our focus and the most
as we changed our focus and the most
as we changed our focus and the most recent his business creator because we
recent his business creator because we
recent his business creator because we really focus on local search marketing
really focus on local search marketing
really focus on local search marketing now and you know it’s it’s really know
now and you know it’s it’s really know
now and you know it’s it’s really know we like the tagline we make small we
we like the tagline we make small we
we like the tagline we make small we make local businesses grow ask us how is
make local businesses grow ask us how is
make local businesses grow ask us how is our new tagline so that’s that’s where
our new tagline so that’s that’s where
our new tagline so that’s that’s where we are today cool and so what kind of
we are today cool and so what kind of
we are today cool and so what kind of businesses can best benefit from local
businesses can best benefit from local
businesses can best benefit from local search marketing any business even
search marketing any business even
search marketing any business even national businesses can it was people
national businesses can it was people
national businesses can it was people doing more and more local searches on
doing more and more local searches on
doing more and more local searches on their mobile devices and you know
their mobile devices and you know
their mobile devices and you know restaurants lawyers are big niche right
restaurants lawyers are big niche right
restaurants lawyers are big niche right now or big push or attorneys they seem
now or big push or attorneys they seem
now or big push or attorneys they seem to benefit greatly from it but any brick
to benefit greatly from it but any brick
to benefit greatly from it but any brick and mortar any small shop anyone because
and mortar any small shop anyone because
and mortar any small shop anyone because again people majority of searches are
again people majority of searches are
again people majority of searches are taking place or local searches and you
taking place or local searches and you
taking place or local searches and you really need to be found locally and you
really need to be found locally and you
really need to be found locally and you need to be found mobile so and that’s
need to be found mobile so and that’s
need to be found mobile so and that’s then that’s a local event so I can’t
then that’s a local event so I can’t
then that’s a local event so I can’t think of one that wouldn’t benefit from
think of one that wouldn’t benefit from
think of one that wouldn’t benefit from local sorts morphin so you need to have
local sorts morphin so you need to have
local sorts morphin so you need to have a location right you got to have a
a location right you got to have a
a location right you got to have a physical store that you want people to
physical store that you want people to
physical store that you want people to come to to benefit from it is that right
come to to benefit from it is that right
come to to benefit from it is that right yes okay great I’m just thinking myself
yes okay great I’m just thinking myself
yes okay great I’m just thinking myself right like I’m I’m based in Toronto for
right like I’m I’m based in Toronto for
right like I’m I’m based in Toronto for the
the
the most part but it’s a I don’t I don’t
most part but it’s a I don’t I don’t
most part but it’s a I don’t I don’t want people coming to see me so you know
want people coming to see me so you know
want people coming to see me so you know local may not be the right fit for me
local may not be the right fit for me
local may not be the right fit for me but if I have I’m thinking my
but if I have I’m thinking my
but if I have I’m thinking my investments you have a salsa dancing
investments you have a salsa dancing
investments you have a salsa dancing company here in Toronto I want that to
company here in Toronto I want that to
company here in Toronto I want that to be found locally absolutely perfect ah
be found locally absolutely perfect ah
be found locally absolutely perfect ah so what mistakes of people making you
so what mistakes of people making you
so what mistakes of people making you know entrepreneurs busy people right
know entrepreneurs busy people right
know entrepreneurs busy people right tons of stuff on the go they’re not
tons of stuff on the go they’re not
tons of stuff on the go they’re not knowledgeable for the most part on local
knowledgeable for the most part on local
knowledgeable for the most part on local marketing what mistakes are they making
marketing what mistakes are they making
marketing what mistakes are they making and and what are some easy ways to fix
and and what are some easy ways to fix
and and what are some easy ways to fix it well I think the biggest mistake they
it well I think the biggest mistake they
it well I think the biggest mistake they make is buying into the
make is buying into the
make is buying into the five-hundred-dollar website the website
five-hundred-dollar website the website
five-hundred-dollar website the website is really your window to the world which
is really your window to the world which
is really your window to the world which your foundation that everything else is
your foundation that everything else is
your foundation that everything else is going to be built around for local
going to be built around for local
going to be built around for local search and your let me take that back
search and your let me take that back
search and your let me take that back you don’t need a website for local
you don’t need a website for local
you don’t need a website for local search but it’s it’s I think it’s
search but it’s it’s I think it’s
search but it’s it’s I think it’s important in these days I mean you can
important in these days I mean you can
important in these days I mean you can get found on citations and directories
get found on citations and directories
get found on citations and directories and you know yellowpages.com and places
and you know yellowpages.com and places
and you know yellowpages.com and places like that but i think the power of your
like that but i think the power of your
like that but i think the power of your website is is really very very important
website is is really very very important
website is is really very very important and I think they make the mistake of
and I think they make the mistake of
and I think they make the mistake of buying into these you see these TV ads
buying into these you see these TV ads
buying into these you see these TV ads all the time you can get a free website
all the time you can get a free website
all the time you can get a free website or anything free sound with entrepreneur
or anything free sound with entrepreneur
or anything free sound with entrepreneur because they have very little money we
because they have very little money we
because they have very little money we have another cliche we say as me fix
have another cliche we say as me fix
have another cliche we say as me fix five-hundred-dollar websites so i think
five-hundred-dollar websites so i think
five-hundred-dollar websites so i think that’s that’s a big mistake any other is
that’s that’s a big mistake any other is
that’s that’s a big mistake any other is that they try to do it themselves they
that they try to do it themselves they
that they try to do it themselves they try to do your local marketing
try to do your local marketing
try to do your local marketing themselves without having the expertise
themselves without having the expertise
themselves without having the expertise to do it so what are the things you jump
to do it so what are the things you jump
to do it so what are the things you jump into a SE que Edward you know what I
into a SE que Edward you know what I
into a SE que Edward you know what I need to do this I need how what do I do
need to do this I need how what do I do
need to do this I need how what do I do well we always do an evaluation to see
well we always do an evaluation to see
well we always do an evaluation to see where the rat first um that’s important
where the rat first um that’s important
where the rat first um that’s important because you know I don’t want to give
because you know I don’t want to give
because you know I don’t want to give somebody the huge budget if they already
somebody the huge budget if they already
somebody the huge budget if they already have some things already done and then
have some things already done and then
have some things already done and then we look and see how well it’s been done
we look and see how well it’s been done
we look and see how well it’s been done and then we go in and say okay here’s
and then we go in and say okay here’s
and then we go in and say okay here’s what we need to do we were very
what we need to do we were very
what we need to do we were very logically step by step and we do it
logically step by step and we do it
logically step by step and we do it based on their budget if somebody has a
based on their budget if somebody has a
based on their budget if somebody has a very large budget we to do things much
very large budget we to do things much
very large budget we to do things much faster but you know citations are
faster but you know citations are
faster but you know citations are extremely important these days for local
extremely important these days for local
extremely important these days for local search mobile marketing having a mobile
search mobile marketing having a mobile
search mobile marketing having a mobile responsive website either a separate
responsive website either a separate
responsive website either a separate mobile web
mobile web
mobile web cider of mobile responsive websites
cider of mobile responsive websites
cider of mobile responsive websites important again people just learn more
important again people just learn more
important again people just learn more and more searches on mobile devices we
and more searches on mobile devices we
and more searches on mobile devices we really need to be founder you know and I
really need to be founder you know and I
really need to be founder you know and I think we talked a little bit earlier
think we talked a little bit earlier
think we talked a little bit earlier before we got started about video video
before we got started about video video
before we got started about video video is very important for local search it
is very important for local search it
is very important for local search it really is it’s a powerful tool to get
really is it’s a powerful tool to get
really is it’s a powerful tool to get your message across and more and more
your message across and more and more
your message across and more and more people there’s higher conversion rates
people there’s higher conversion rates
people there’s higher conversion rates with video um there’s there’s a you know
with video um there’s there’s a you know
with video um there’s there’s a you know it’s easier to rank a video it’s 53
it’s easier to rank a video it’s 53
it’s easier to rank a video it’s 53 times according to forrester research
times according to forrester research
times according to forrester research it’s 53 times easier to rank a video
it’s 53 times easier to rank a video
it’s 53 times easier to rank a video that there is a web page on Google so I
that there is a web page on Google so I
that there is a web page on Google so I think those are the things that people
think those are the things that people
think those are the things that people have to consider I’d want to create a
have to consider I’d want to create a
have to consider I’d want to create a website sorry a video that talks about
website sorry a video that talks about
website sorry a video that talks about my business that has my kind of keywords
my business that has my kind of keywords
my business that has my kind of keywords in it and is a quick overview of what
in it and is a quick overview of what
in it and is a quick overview of what I’m doing yeah yeah and then so a let me
I’m doing yeah yeah and then so a let me
I’m doing yeah yeah and then so a let me just let me just interject as well I
just let me just interject as well I
just let me just interject as well I mean we always start off with a we call
mean we always start off with a we call
mean we always start off with a we call the corporate video which is you know
the corporate video which is you know
the corporate video which is you know things about the company and you know
things about the company and you know
things about the company and you know all the good things about you know what
all the good things about you know what
all the good things about you know what you dealin who you are but I think you
you dealin who you are but I think you
you dealin who you are but I think you know it’s important to do a video every
know it’s important to do a video every
know it’s important to do a video every month or every other month and they can
month or every other month and they can
month or every other month and they can become in different formats I don’t have
become in different formats I don’t have
become in different formats I don’t have these very large productions and that
these very large productions and that
these very large productions and that should talk about your services or
should talk about your services or
should talk about your services or products on video testimonials are
products on video testimonials are
products on video testimonials are extremely important we signed a client
extremely important we signed a client
extremely important we signed a client signed up with us yesterday and it’s we
signed up with us yesterday and it’s we
signed up with us yesterday and it’s we just finished we just finished actually
just finished we just finished actually
just finished we just finished actually a couple months about two months ago we
a couple months about two months ago we
a couple months about two months ago we just finished this website we launched
just finished this website we launched
just finished this website we launched it last week we just finished a
it last week we just finished a
it last week we just finished a corporate website the corporate video
corporate website the corporate video
corporate website the corporate video rather and now we’re going to be doing
rather and now we’re going to be doing
rather and now we’re going to be doing testimonial videos for him um again very
testimonial videos for him um again very
testimonial videos for him um again very powerful so the video is much more
powerful so the video is much more
powerful so the video is much more powerful than just text and then the
powerful than just text and then the
powerful than just text and then the companies are putting it on their local
companies are putting it on their local
companies are putting it on their local google plus page their youtube channel
google plus page their youtube channel
google plus page their youtube channel is that the best way to do it we
is that the best way to do it we
is that the best way to do it we syndicated for them we put it on their
syndicated for them we put it on their
syndicated for them we put it on their channels we put on our channel which is
channels we put on our channel which is
channels we put on our channel which is very powerful we put it on vimeo we put
very powerful we put it on vimeo we put
very powerful we put it on vimeo we put it on SlideShare we’re getting tons and
it on SlideShare we’re getting tons and
it on SlideShare we’re getting tons and tons of video traffic from SlideShare um
tons of video traffic from SlideShare um
tons of video traffic from SlideShare um and and you know there’s there’s other
and and you know there’s there’s other
and and you know there’s there’s other hosting sites that that work very well
hosting sites that that work very well
hosting sites that that work very well also so and
also so and
also so and and you can’t just put it up you have to
and you can’t just put it up you have to
and you can’t just put it up you have to build links to what you have to do some
build links to what you have to do some
build links to what you have to do some back linking to it so nope and that
back linking to it so nope and that
back linking to it so nope and that makes a big difference as well so the
makes a big difference as well so the
makes a big difference as well so the process so if I’m working with you and
process so if I’m working with you and
process so if I’m working with you and saying you know what wow this is like
saying you know what wow this is like
saying you know what wow this is like I’m listening talks I go out so
I’m listening talks I go out so
I’m listening talks I go out so important but like I I can’t do that
important but like I I can’t do that
important but like I I can’t do that myself I mean I need to get somebody in
myself I mean I need to get somebody in
myself I mean I need to get somebody in to help me can you manage that process
to help me can you manage that process
to help me can you manage that process remotely or do you have to be their
remotely or do you have to be their
remotely or do you have to be their local to help them do these videos are
local to help them do these videos are
local to help them do these videos are remotely we work with as far as the
remotely we work with as far as the
remotely we work with as far as the videos go we have two companies we work
videos go we have two companies we work
videos go we have two companies we work with that are ones in Florida ones
with that are ones in Florida ones
with that are ones in Florida ones actually in Canada and they have crews
actually in Canada and they have crews
actually in Canada and they have crews all over the country that they they work
all over the country that they they work
all over the country that they they work with and they hire for the link for the
with and they hire for the link for the
with and they hire for the link for the big video production for the regular
big video production for the regular
big video production for the regular videos that we do if you can provide
videos that we do if you can provide
videos that we do if you can provide high resolution slide the high
high resolution slide the high
high resolution slide the high resolution images of some of your
resolution images of some of your
resolution images of some of your products will work with you to develop a
products will work with you to develop a
products will work with you to develop a script and then we’ll make a really nice
script and then we’ll make a really nice
script and then we’ll make a really nice voiceover video Adam and those are very
voiceover video Adam and those are very
voiceover video Adam and those are very very powerful as well you don’t need the
very powerful as well you don’t need the
very powerful as well you don’t need the big production videos and and as far as
big production videos and and as far as
big production videos and and as far as working with clients most of our clients
working with clients most of our clients
working with clients most of our clients ironically are not from my area most of
ironically are not from my area most of
ironically are not from my area most of my clients are from Florida North
my clients are from Florida North
my clients are from Florida North Carolina you know California almost I
Carolina you know California almost I
Carolina you know California almost I replace but where I live and we did we
replace but where I live and we did we
replace but where I live and we did we do that from you know we do it through
do that from you know we do it through
do that from you know we do it through phones and email I probably haven’t met
phones and email I probably haven’t met
phones and email I probably haven’t met ninety percent of my clients how about
ninety percent of my clients how about
ninety percent of my clients how about getting the founder the person running
getting the founder the person running
getting the founder the person running the company on video telling their story
the company on video telling their story
the company on video telling their story why they started it what they’re
why they started it what they’re
why they started it what they’re passionate about yeah that’s usually
passionate about yeah that’s usually
passionate about yeah that’s usually that’s usually the first video what i
that’s usually the first video what i
that’s usually the first video what i call a corporate video that’s that’s the
call a corporate video that’s that’s the
call a corporate video that’s that’s the first one we like to get done because
first one we like to get done because
first one we like to get done because that’s that’s I think a very powerful
that’s that’s I think a very powerful
that’s that’s I think a very powerful introductory tool you know again we put
introductory tool you know again we put
introductory tool you know again we put it on their website we blog it we
it on their website we blog it we
it on their website we blog it we syndicated through social channels um
syndicated through social channels um
syndicated through social channels um and you know all the other distribution
and you know all the other distribution
and you know all the other distribution we just talked about again those are no
we just talked about again those are no
we just talked about again those are no very powerful tools for getting
very powerful tools for getting
very powerful tools for getting backlinks and for getting getting a
backlinks and for getting getting a
backlinks and for getting getting a traffic to your site and getting good
traffic to your site and getting good
traffic to your site and getting good conversions do you coach people through
conversions do you coach people through
conversions do you coach people through that because for a lot of people it
that because for a lot of people it
that because for a lot of people it never made a video before and they feel
never made a video before and they feel
never made a video before and they feel like they’re terrible
like they’re terrible
like they’re terrible camera you know they’re nervous and
camera you know they’re nervous and
camera you know they’re nervous and they’re stumbling they don’t like how
they’re stumbling they don’t like how
they’re stumbling they don’t like how they look on on film yeah I could be a
they look on on film yeah I could be a
they look on on film yeah I could be a scary process for a lot of people who
scary process for a lot of people who
scary process for a lot of people who are going through for the first time
are going through for the first time
are going through for the first time yeah and i’ll give you the feedback i
yeah and i’ll give you the feedback i
yeah and i’ll give you the feedback i just got from the client we just didn’t
just got from the client we just didn’t
just got from the client we just didn’t with and that was actually a local
with and that was actually a local
with and that was actually a local client that was one of the exceptions
client that was one of the exceptions
client that was one of the exceptions for my clients the video production crew
for my clients the video production crew
for my clients the video production crew comes in the producer helps them write
comes in the producer helps them write
comes in the producer helps them write the script and they get information
the script and they get information
the script and they get information about it and um you know after like the
about it and um you know after like the
about it and um you know after like the second or third take he was very
second or third take he was very
second or third take he was very comfortable and the production company
comfortable and the production company
comfortable and the production company is very very I mean they do this all day
is very very I mean they do this all day
is very very I mean they do this all day long and then had a deal of people and
long and then had a deal of people and
long and then had a deal of people and make them comfortable so that really
make them comfortable so that really
make them comfortable so that really isn’t a big deal you know he saw himself
isn’t a big deal you know he saw himself
isn’t a big deal you know he saw himself on camera goes oh I was sweating a
on camera goes oh I was sweating a
on camera goes oh I was sweating a little bit it’s the first time and it
little bit it’s the first time and it
little bit it’s the first time and it was kind of funny because you know he
was kind of funny because you know he
was kind of funny because you know he was so worried about Easy’s an engineer
was so worried about Easy’s an engineer
was so worried about Easy’s an engineer and they were ill oriented obviously it
and they were ill oriented obviously it
and they were ill oriented obviously it was like well can we remove the sweat
was like well can we remove the sweat
was like well can we remove the sweat Luke holding up really ok yeah it’s okay
Luke holding up really ok yeah it’s okay
Luke holding up really ok yeah it’s okay don’t worry about it nobody’s gonna blow
don’t worry about it nobody’s gonna blow
don’t worry about it nobody’s gonna blow it up full screen anyway you know it’s
it up full screen anyway you know it’s
it up full screen anyway you know it’s you’d only see it when you blow it up
you’d only see it when you blow it up
you’d only see it when you blow it up but basically it’s it’s these guys the
but basically it’s it’s these guys the
but basically it’s it’s these guys the people the companies we work with really
people the companies we work with really
people the companies we work with really do hold the hand of the of the business
do hold the hand of the of the business
do hold the hand of the of the business owners and yeah hey let me reiterate
owners and yeah hey let me reiterate
owners and yeah hey let me reiterate it’s not the only way to do a video and
it’s not the only way to do a video and
it’s not the only way to do a video and we do videos like we’re just talking now
we do videos like we’re just talking now
we do videos like we’re just talking now on on you talked earlier to me about you
on on you talked earlier to me about you
on on you talked earlier to me about you know we can do this as a video and the
know we can do this as a video and the
know we can do this as a video and the other part of the video is you know if
other part of the video is you know if
other part of the video is you know if you have high resolution images of your
you have high resolution images of your
you have high resolution images of your products and things that you want to say
products and things that you want to say
products and things that you want to say about your products it’s a good way of
about your products it’s a good way of
about your products it’s a good way of getting the message out there in fact a
getting the message out there in fact a
getting the message out there in fact a lot of the videos you see out there on
lot of the videos you see out there on
lot of the videos you see out there on YouTube are you know product videos and
YouTube are you know product videos and
YouTube are you know product videos and there’s really no person there there’s a
there’s really no person there there’s a
there’s really no person there there’s a voiceover and we take care of the
voiceover and we take care of the
voiceover and we take care of the voice-over we have many different
voice-over we have many different
voice-over we have many different voiceover actors and actress physic that
voiceover actors and actress physic that
voiceover actors and actress physic that do that for us well so you’re suggesting
do that for us well so you’re suggesting
do that for us well so you’re suggesting at least one video every two months
at least one video every two months
at least one video every two months every single or double month you want to
every single or double month you want to
every single or double month you want to have a new video coming up on your
have a new video coming up on your
have a new video coming up on your website that’s to me you know it’s about
website that’s to me you know it’s about
website that’s to me you know it’s about dominating the search results for your
dominating the search results for your
dominating the search results for your key
key
key birds and you’re going to have more than
birds and you’re going to have more than
birds and you’re going to have more than one keyword so you want to optimize the
one keyword so you want to optimize the
one keyword so you want to optimize the videos for different keywords so yeah
videos for different keywords so yeah
videos for different keywords so yeah the answer to that is yes more the
the answer to that is yes more the
the answer to that is yes more the better yeah they’re fairly affordable
better yeah they’re fairly affordable
better yeah they’re fairly affordable they’re not they’re not terribly
they’re not they’re not terribly
they’re not they’re not terribly expensive so it’s not something that you
expensive so it’s not something that you
expensive so it’s not something that you know something to cost you thousands of
know something to cost you thousands of
know something to cost you thousands of dollars for each video right okay so
dollars for each video right okay so
dollars for each video right okay so cool so that’s video you talked about
cool so that’s video you talked about
cool so that’s video you talked about citations and you know my understanding
citations and you know my understanding
citations and you know my understanding is that is if you get you know a
is that is if you get you know a
is that is if you get you know a tripadvisor feedback and link your side
tripadvisor feedback and link your side
tripadvisor feedback and link your side or people leaving reviews and other
or people leaving reviews and other
or people leaving reviews and other sites and mention your company that am i
sites and mention your company that am i
sites and mention your company that am i barking up the right tree or my in left
barking up the right tree or my in left
barking up the right tree or my in left field here no you’re close i mean um
field here no you’re close i mean um
field here no you’re close i mean um there’s two components of what you just
there’s two components of what you just
there’s two components of what you just said one is a citation and the other is
said one is a citation and the other is
said one is a citation and the other is review site and some review sites are
review site and some review sites are
review site and some review sites are citation sites a citation is any place
citation sites a citation is any place
citation sites a citation is any place where you can get your name address and
where you can get your name address and
where you can get your name address and phone number listed that Google’s going
phone number listed that Google’s going
phone number listed that Google’s going to find and Google looks for consistency
to find and Google looks for consistency
to find and Google looks for consistency so having your name address and phone
so having your name address and phone
so having your name address and phone number on these different sites like
number on these different sites like
number on these different sites like super pages and citysearch and google+
super pages and citysearch and google+
super pages and citysearch and google+ and and bang local and and oh I mean
and and bang local and and oh I mean
and and bang local and and oh I mean it’s just this there’s literally
it’s just this there’s literally
it’s just this there’s literally thousands of these different sites and
thousands of these different sites and
thousands of these different sites and some of them are very vertical ringing
some of them are very vertical ringing
some of them are very vertical ringing it’s just for specific businesses um but
it’s just for specific businesses um but
it’s just for specific businesses um but you know having your name address and
you know having your name address and
you know having your name address and phone number out there to be in being
phone number out there to be in being
phone number out there to be in being consistent as what’s important and then
consistent as what’s important and then
consistent as what’s important and then the other component where you talked
the other component where you talked
the other component where you talked about is basically reputation management
about is basically reputation management
about is basically reputation management or reviews google loves reviews we all
or reviews google loves reviews we all
or reviews google loves reviews we all know that it’s important and better than
know that it’s important and better than
know that it’s important and better than the ring obviously no reviews are
the ring obviously no reviews are
the ring obviously no reviews are extremely important for a local search
extremely important for a local search
extremely important for a local search because people look at those reviews
because people look at those reviews
because people look at those reviews they see how many stars you having your
they see how many stars you having your
they see how many stars you having your listing and if you have four or five
listing and if you have four or five
listing and if you have four or five stars vs somebody that you know might
stars vs somebody that you know might
stars vs somebody that you know might rank ahead of you filling has one or two
rank ahead of you filling has one or two
rank ahead of you filling has one or two stars you’re going to get to click
stars you’re going to get to click
stars you’re going to get to click through and then people do you know
through and then people do you know
through and then people do you know investigate companies before they do
investigate companies before they do
investigate companies before they do business with them so again it’s
business with them so again it’s
business with them so again it’s extremely bored right so I me so I guess
extremely bored right so I me so I guess
extremely bored right so I me so I guess I see the citations as something that is
I see the citations as something that is
I see the citations as something that is you know work that has to be done you
you know work that has to be done you
you know work that has to be done you know the directories to submit to and
know the directories to submit to and
know the directories to submit to and and you just got to go out there and
and you just got to go out there and
and you just got to go out there and submit them be the reviews I’m assuming
submit them be the reviews I’m assuming
submit them be the reviews I’m assuming you need to get the business owner
you need to get the business owner
you need to get the business owner involved with to help to try the word
involved with to help to try the word
involved with to help to try the word and ask people and and there lies the
and ask people and and there lies the
and ask people and and there lies the problem
problem
problem oh okay it’s not as easy as you think to
oh okay it’s not as easy as you think to
oh okay it’s not as easy as you think to get reviews i mean people give reviews
get reviews i mean people give reviews
get reviews i mean people give reviews freely when they’re negative right no go
freely when they’re negative right no go
freely when they’re negative right no go to restaurant have a really bad meal see
to restaurant have a really bad meal see
to restaurant have a really bad meal see how fast you get a negative review go to
how fast you get a negative review go to
how fast you get a negative review go to a restaurant have a great meal you know
a restaurant have a great meal you know
a restaurant have a great meal you know it’s just not something people even
it’s just not something people even
it’s just not something people even think about right listen xpect how do
think about right listen xpect how do
think about right listen xpect how do you encourage it um ask for reviews you
you encourage it um ask for reviews you
you encourage it um ask for reviews you know and and in a dentist office what we
know and and in a dentist office what we
know and and in a dentist office what we do is we set up a little kiosk a little
do is we set up a little kiosk a little
do is we set up a little kiosk a little lat it was actually two tablet and ask
lat it was actually two tablet and ask
lat it was actually two tablet and ask people as they leave the dental
people as they leave the dental
people as they leave the dental dentist’s office would you please leave
dentist’s office would you please leave
dentist’s office would you please leave a review for us it’s fresh in their mind
a review for us it’s fresh in their mind
a review for us it’s fresh in their mind and they’ll I usually do it you know if
and they’ll I usually do it you know if
and they’ll I usually do it you know if they have the time to do it as opposed
they have the time to do it as opposed
they have the time to do it as opposed to here’s a piece of paper and we’ve
to here’s a piece of paper and we’ve
to here’s a piece of paper and we’ve tried this here’s a document on how you
tried this here’s a document on how you
tried this here’s a document on how you can go to google and leave a review for
can go to google and leave a review for
can go to google and leave a review for us or how you can go to to yelp and
us or how you can go to to yelp and
us or how you can go to to yelp and lieber you for us um you know take this
lieber you for us um you know take this
lieber you for us um you know take this home and when you get to your computer
home and when you get to your computer
home and when you get to your computer do it most people just throw that piece
do it most people just throw that piece
do it most people just throw that piece of paper out so the kiosk concept
of paper out so the kiosk concept
of paper out so the kiosk concept actually works pretty well for some
actually works pretty well for some
actually works pretty well for some types of businesses and then like I said
types of businesses and then like I said
types of businesses and then like I said I do have some documentation put
I do have some documentation put
I do have some documentation put together step by step that business
together step by step that business
together step by step that business owners can give to their customers on
owners can give to their customers on
owners can give to their customers on how to leave a review for them why my
how to leave a review for them why my
how to leave a review for them why my restaurant how do I do that how do I
restaurant how do I do that how do I
restaurant how do I do that how do I encourage your foods you recommend
encourage your foods you recommend
encourage your foods you recommend having a kiosk at the front and saying
having a kiosk at the front and saying
having a kiosk at the front and saying hey when we do a way out I think that’s
hey when we do a way out I think that’s
hey when we do a way out I think that’s a great idea I think it’s it puts people
a great idea I think it’s it puts people
a great idea I think it’s it puts people right there in the moment you had a
right there in the moment you had a
right there in the moment you had a really great meal I’m gonna leave your
really great meal I’m gonna leave your
really great meal I’m gonna leave your girl leaders at review right and then
girl leaders at review right and then
girl leaders at review right and then they would have to I guess login right
they would have to I guess login right
they would have to I guess login right they’d have to have an account at your
they’d have to have an account at your
they’d have to have an account at your advisor or any of these sites yeah
advisor or any of these sites yeah
advisor or any of these sites yeah that’s that’s true and that’s the other
that’s that’s true and that’s the other
that’s that’s true and that’s the other setback you can’t go to they have to do
setback you can’t go to they have to do
setback you can’t go to they have to do it through their account I can’t do it
it through their account I can’t do it
it through their account I can’t do it through yours so that’s just the way it
through yours so that’s just the way it
through yours so that’s just the way it is no it’s it’s it’s a any other problem
is no it’s it’s it’s a any other problem
is no it’s it’s it’s a any other problem you know the other thing with reviews is
you know the other thing with reviews is
you know the other thing with reviews is I think people forget that when you when
I think people forget that when you when
I think people forget that when you when you get a review even a good review you
you get a review even a good review you
you get a review even a good review you should respond to it and it’s on a
should respond to it and it’s on a
should respond to it and it’s on a business owner business owner should say
business owner business owner should say
business owner business owner should say hey thank you for that great review know
hey thank you for that great review know
hey thank you for that great review know and we
and we
and we really appreciate it people ignore the
really appreciate it people ignore the
really appreciate it people ignore the good reviews and then and then also your
good reviews and then and then also your
good reviews and then and then also your problem is business owners when they say
problem is business owners when they say
problem is business owners when they say negative review get very irate and and
negative review get very irate and and
negative review get very irate and and combative and that’s the wrong approach
combative and that’s the wrong approach
combative and that’s the wrong approach the tech when you approach the tech is
the tech when you approach the tech is
the tech when you approach the tech is okay we screwed up we did wrong you know
okay we screwed up we did wrong you know
okay we screwed up we did wrong you know here’s what i want to do to make it up
here’s what i want to do to make it up
here’s what i want to do to make it up to you and make that make that you know
to you and make that make that you know
to you and make that make that you know client with a customer who probably will
client with a customer who probably will
client with a customer who probably will never be another cust you know who’ll
never be another cust you know who’ll
never be another cust you know who’ll ever walk into your store again make
ever walk into your store again make
ever walk into your store again make them come back in and get a second you
them come back in and get a second you
them come back in and get a second you know people to have a second chance you
know people to have a second chance you
know people to have a second chance you know with that customer okay so every
know with that customer okay so every
know with that customer okay so every single review i’m responding to good or
single review i’m responding to good or
single review i’m responding to good or bad every review you want to have the
bad every review you want to have the
bad every review you want to have the business owner leave a response yep yeah
business owner leave a response yep yeah
business owner leave a response yep yeah and then for the bad ones how do you
and then for the bad ones how do you
and then for the bad ones how do you turn it around so you have any examples
turn it around so you have any examples
turn it around so you have any examples from clients who had something negative
from clients who had something negative
from clients who had something negative and you know they turned it around to a
and you know they turned it around to a
and you know they turned it around to a loyal customer um not without mentioning
loyal customer um not without mentioning
loyal customer um not without mentioning names but in general I think you know if
names but in general I think you know if
names but in general I think you know if you did somebody wrong if you gave them
you did somebody wrong if you gave them
you did somebody wrong if you gave them bad service that’s something that you
bad service that’s something that you
bad service that’s something that you know you can apologize for and ask the
know you can apologize for and ask the
know you can apologize for and ask the customer to contact you for more
customer to contact you for more
customer to contact you for more information so you can help so they can
information so you can help so they can
information so you can help so they can help you rectify the problem you know
help you rectify the problem you know
help you rectify the problem you know and it really depends on on the type of
and it really depends on on the type of
and it really depends on on the type of business and and the review I mean what
business and and the review I mean what
business and and the review I mean what they’re complaining about you know I’ve
they’re complaining about you know I’ve
they’re complaining about you know I’ve seen complaints we’ve gotten we haven’t
seen complaints we’ve gotten we haven’t
seen complaints we’ve gotten we haven’t done work with some of these companies
done work with some of these companies
done work with some of these companies but some of them come to us for
but some of them come to us for
but some of them come to us for reputation repair like especially hotel
reputation repair like especially hotel
reputation repair like especially hotel they just have a bad review small little
they just have a bad review small little
they just have a bad review small little mom-and-pop hotels and it’s just you
mom-and-pop hotels and it’s just you
mom-and-pop hotels and it’s just you know the paint is horrible or this is
know the paint is horrible or this is
know the paint is horrible or this is horrible or that’s horrible and the
horrible or that’s horrible and the
horrible or that’s horrible and the business owners not willing to fix it if
business owners not willing to fix it if
business owners not willing to fix it if you’re not willing to fix it and frankly
you’re not willing to fix it and frankly
you’re not willing to fix it and frankly you deserve the negative you’re good
you deserve the negative you’re good
you deserve the negative you’re good right there make sense yeah yeah it’s
right there make sense yeah yeah it’s
right there make sense yeah yeah it’s know it is what it is it’s if you’re a
know it is what it is it’s if you’re a
know it is what it is it’s if you’re a little dive off the side of the road on
little dive off the side of the road on
little dive off the side of the road on the way to atlantic city then you know
the way to atlantic city then you know
the way to atlantic city then you know what the only thing about it you’re not
what the only thing about it you’re not
what the only thing about it you’re not gonna you’re not gonna book into any
gonna you’re not gonna book into any
gonna you’re not gonna book into any rooms right so when we talk about video
rooms right so when we talk about video
rooms right so when we talk about video now we talk about citations what else
now we talk about citations what else
now we talk about citations what else what’s another kind of cornerstone of
what’s another kind of cornerstone of
what’s another kind of cornerstone of the work that you do up in business
the work that you do up in business
the work that you do up in business mobile mobile marketing making sure that
mobile mobile marketing making sure that
mobile mobile marketing making sure that their mobiles their their website is
their mobiles their their website is
their mobiles their their website is mobile responsive or arm if they don’t
mobile responsive or arm if they don’t
mobile responsive or arm if they don’t have a website that’s responsive and
have a website that’s responsive and
have a website that’s responsive and they don’t want to build any website we
they don’t want to build any website we
they don’t want to build any website we will build a mobile version of their
will build a mobile version of their
will build a mobile version of their website you know we need to make it can
website you know we need to make it can
website you know we need to make it can be for people to you know once they get
be for people to you know once they get
be for people to you know once they get found on a mobile device not make sure
found on a mobile device not make sure
found on a mobile device not make sure that people can interact with their
that people can interact with their
that people can interact with their website in a convenient fashion and not
website in a convenient fashion and not
website in a convenient fashion and not you know after you uh you know squeeze
you know after you uh you know squeeze
you know after you uh you know squeeze the page to read it or work now that’s
the page to read it or work now that’s
the page to read it or work now that’s not a good thing as most people found
not a good thing as most people found
not a good thing as most people found most people will just go to the next
most people will just go to the next
most people will just go to the next website right to be able to make that
website right to be able to make that
website right to be able to make that decision so if I have a I’m an
decision so if I have a I’m an
decision so if I have a I’m an entrepreneur can i make a website I’ve
entrepreneur can i make a website I’ve
entrepreneur can i make a website I’ve got a you know I’ve got a restaurant and
got a you know I’ve got a restaurant and
got a you know I’ve got a restaurant and you telling me go mobile how do i how do
you telling me go mobile how do i how do
you telling me go mobile how do i how do i justified you look at my analytics and
i justified you look at my analytics and
i justified you look at my analytics and say hey but after traffic coming from
say hey but after traffic coming from
say hey but after traffic coming from mobile you got to make your Abba your or
mobile you got to make your Abba your or
mobile you got to make your Abba your or your mobile version of the site how do
your mobile version of the site how do
your mobile version of the site how do you kind of justify that to the punch
you kind of justify that to the punch
you kind of justify that to the punch prayer oh I don’t even have to look at
prayer oh I don’t even have to look at
prayer oh I don’t even have to look at their analytics I you know it’s it’s
their analytics I you know it’s it’s
their analytics I you know it’s it’s over no this year Mobile has overtaken
over no this year Mobile has overtaken
over no this year Mobile has overtaken desktop for searches that’s all you
desktop for searches that’s all you
desktop for searches that’s all you really need to know I mean it’s if more
really need to know I mean it’s if more
really need to know I mean it’s if more than half the people are searching on
than half the people are searching on
than half the people are searching on their mobile device you know Google on
their mobile device you know Google on
their mobile device you know Google on your mobile device why would I not have
your mobile device why would I not have
your mobile device why would I not have a mobile website or mobile responsive
a mobile website or mobile responsive
a mobile website or mobile responsive website that that’s going to allow them
website that that’s going to allow them
website that that’s going to allow them to interact with my business and call me
to interact with my business and call me
to interact with my business and call me and you know the percentage of people
and you know the percentage of people
and you know the percentage of people coming in after they do a search on
coming in after they do a search on
coming in after they do a search on mobile and find you and you’re coming in
mobile and find you and you’re coming in
mobile and find you and you’re coming in the door buy something from you online
the door buy something from you online
the door buy something from you online or whatever is extremely high it’s up to
or whatever is extremely high it’s up to
or whatever is extremely high it’s up to eighty percent sucking the 80s and I
eighty percent sucking the 80s and I
eighty percent sucking the 80s and I don’t have the be the number of the top
don’t have the be the number of the top
don’t have the be the number of the top of my head but I know it’s over eighty
of my head but I know it’s over eighty
of my head but I know it’s over eighty percent why wouldn’t I build a mobile
percent why wouldn’t I build a mobile
percent why wouldn’t I build a mobile website you know it’s cheap enough it’s
website you know it’s cheap enough it’s
website you know it’s cheap enough it’s not that expensive you know if you’re
not that expensive you know if you’re
not that expensive you know if you’re going to rebuild your website you know
going to rebuild your website you know
going to rebuild your website you know think about building it as a responsive
think about building it as a responsive
think about building it as a responsive website again you want to address your
website again you want to address your
website again you want to address your audience and that’s a big audience to
audience and that’s a big audience to
audience and that’s a big audience to leave you know on the table yeah
leave you know on the table yeah
leave you know on the table yeah interesting
interesting
interesting you guys do advertising oh you mean like
effing don’t pay per click or you know
effing don’t pay per click or you know google ads or facebook ads or Twitter
google ads or facebook ads or Twitter
google ads or facebook ads or Twitter ads that you put wait we do we do
ads that you put wait we do we do
ads that you put wait we do we do pay-per-click we do google the edwards
pay-per-click we do google the edwards
pay-per-click we do google the edwards obviously we do bang with your facebook
obviously we do bang with your facebook
obviously we do bang with your facebook we do some Twitter advertising for some
we do some Twitter advertising for some
we do some Twitter advertising for some clients we do display ads on mobile
clients we do display ads on mobile
clients we do display ads on mobile devices as well and we do the
devices as well and we do the
devices as well and we do the retargeting over the retargeting
retargeting over the retargeting
retargeting over the retargeting advertisement requires another powerful
advertisement requires another powerful
advertisement requires another powerful tool right so for those you know who may
tool right so for those you know who may
tool right so for those you know who may not be familiar with that it’s you visit
not be familiar with that it’s you visit
not be familiar with that it’s you visit your site and then you go visit another
your site and then you go visit another
your site and then you go visit another site and your ad shows up on that side
site and your ad shows up on that side
site and your ad shows up on that side only because they revisited yours there
only because they revisited yours there
only because they revisited yours there yeah yeah not like a people-people
yeah yeah not like a people-people
yeah yeah not like a people-people probably seen it and not really realize
probably seen it and not really realize
probably seen it and not really realize what it was is it’s it’s the first time
what it was is it’s it’s the first time
what it was is it’s it’s the first time you know if you I remember when I was
you know if you I remember when I was
you know if you I remember when I was buying a car a couple years ago I was on
buying a car a couple years ago I was on
buying a car a couple years ago I was on a car site and I went over to Facebook
a car site and I went over to Facebook
a car site and I went over to Facebook and all of a sudden all these car ads
and all of a sudden all these car ads
and all of a sudden all these car ads were displayed on facebook oh isn’t that
were displayed on facebook oh isn’t that
were displayed on facebook oh isn’t that coincidental there’s no way this
coincidental there’s no way this
coincidental there’s no way this retargeting they got me you know cuz
retargeting they got me you know cuz
retargeting they got me you know cuz you’re the marketing yeah this is what
you’re the marketing yeah this is what
you’re the marketing yeah this is what this is this is just what it was coming
this is this is just what it was coming
this is this is just what it was coming out I wasn’t all that a wearable you
out I wasn’t all that a wearable you
out I wasn’t all that a wearable you know aware of it and all son okay yeah
know aware of it and all son okay yeah
know aware of it and all son okay yeah you know what we gotta get involved with
you know what we gotta get involved with
you know what we gotta get involved with this this is just way too cool so if I’m
this this is just way too cool so if I’m
this this is just way too cool so if I’m you know mantra okay i’m watching this
you know mantra okay i’m watching this
you know mantra okay i’m watching this and feeling ok yeah you know what I have
and feeling ok yeah you know what I have
and feeling ok yeah you know what I have this restaurant I really need to grow
this restaurant I really need to grow
this restaurant I really need to grow this I don’t know where to start what
this I don’t know where to start what
this I don’t know where to start what what’s the first thing that you do
what’s the first thing that you do
what’s the first thing that you do what’s like the biggest hater the
what’s like the biggest hater the
what’s like the biggest hater the quickest it to get this thing started
quickest it to get this thing started
quickest it to get this thing started searching for momentum with it um the
searching for momentum with it um the
searching for momentum with it um the first thing i would like i said earlier
first thing i would like i said earlier
first thing i would like i said earlier i think i would do if they came to me I
i think i would do if they came to me I
i think i would do if they came to me I would do a website evaluation to see
would do a website evaluation to see
would do a website evaluation to see what they already have we have tools
what they already have we have tools
what they already have we have tools that go out look at citation sites to
that go out look at citation sites to
that go out look at citation sites to see if they’re listed and sometimes
see if they’re listed and sometimes
see if they’re listed and sometimes you’d be listed but not you know they
you’d be listed but not you know they
you’d be listed but not you know they they didn’t claim their listing and if
they didn’t claim their listing and if
they didn’t claim their listing and if you didn’t claim your listing you’re
you didn’t claim your listing you’re
you didn’t claim your listing you’re losing that quite a bit because a lot of
losing that quite a bit because a lot of
losing that quite a bit because a lot of these places allow you to put photos and
these places allow you to put photos and
these places allow you to put photos and you know specials
you know specials
you know specials and your your menu and things like that
and your your menu and things like that
and your your menu and things like that and you should take advantage of that
and you should take advantage of that
and you should take advantage of that makes it much more powerful tool for you
makes it much more powerful tool for you
makes it much more powerful tool for you so it’s not just a name address and
so it’s not just a name address and
so it’s not just a name address and phone number you’re actually using it as
phone number you’re actually using it as
phone number you’re actually using it as a platform for for generating more
a platform for for generating more
a platform for for generating more business um and so that was that’s the
business um and so that was that’s the
business um and so that was that’s the first thing I like to do and I think a
first thing I like to do and I think a
first thing I like to do and I think a lot of the times people forget to
lot of the times people forget to
lot of the times people forget to optimize their website especially for
optimize their website especially for
optimize their website especially for local search because you know the BMO a
local search because you know the BMO a
local search because you know the BMO a couple years ago was or you don’t really
couple years ago was or you don’t really
couple years ago was or you don’t really need to do anything to a website for
need to do anything to a website for
need to do anything to a website for local search um it’s not like national
local search um it’s not like national
local search um it’s not like national search it’s not like international sort
search it’s not like international sort
search it’s not like international sort of global search well the fact is one of
of global search well the fact is one of
of global search well the fact is one of the things one of the criteria that
the things one of the criteria that
the things one of the criteria that Google’s looks at is is how well a site
Google’s looks at is is how well a site
Google’s looks at is is how well a site is optimized for ranking local and and
is optimized for ranking local and and
is optimized for ranking local and and so you have to make sure that the
so you have to make sure that the
so you have to make sure that the service area that that you you operate
service area that that you you operate
service area that that you you operate in is is on your website it’s part of
in is is on your website it’s part of
in is is on your website it’s part of your title tags part of the description
your title tags part of the description
your title tags part of the description is part of your content on the website
is part of your content on the website
is part of your content on the website so that’s important so I think the first
so that’s important so I think the first
so that’s important so I think the first thing we always do is we look at the
thing we always do is we look at the
thing we always do is we look at the citations will look how well the site is
citations will look how well the site is
citations will look how well the site is awful and then go from there and
awful and then go from there and
awful and then go from there and everything else is sort of like follows
everything else is sort of like follows
everything else is sort of like follows after that but though you have to have
after that but though you have to have
after that but though you have to have the depth of the foundation before you
the depth of the foundation before you
the depth of the foundation before you start building the house and the
start building the house and the
start building the house and the foundation is really know the site
foundation is really know the site
foundation is really know the site on-site optimization and get those sites
on-site optimization and get those sites
on-site optimization and get those sites out there optimized and social social is
out there optimized and social social is
out there optimized and social social is extremely important so what do you help
extremely important so what do you help
extremely important so what do you help clients build it Twitter camp and their
clients build it Twitter camp and their
clients build it Twitter camp and their YouTube account and get back there yeah
YouTube account and get back there yeah
YouTube account and get back there yeah we optimize the social accounts and you
we optimize the social accounts and you
we optimize the social accounts and you know we write content for distribution
know we write content for distribution
know we write content for distribution syndication and we also do the
syndication and we also do the
syndication and we also do the engagement because an important part of
engagement because an important part of
engagement because an important part of social social is the new link building
social social is the new link building
social social is the new link building and its really where you know when you
and its really where you know when you
and its really where you know when you put things in out there your content
put things in out there your content
put things in out there your content whether it be written content or video
whether it be written content or video
whether it be written content or video or images another important tool that
or images another important tool that
or images another important tool that you can use especially places that have
you can use especially places that have
you can use especially places that have you know graphically pleasing products
you know graphically pleasing products
you know graphically pleasing products like well a restaurant I mean you know
like well a restaurant I mean you know
like well a restaurant I mean you know new wonders with the restaurant under
new wonders with the restaurant under
new wonders with the restaurant under foot on on some of these sites that
foot on on some of these sites that
foot on on some of these sites that delicious to the social sites and um
delicious to the social sites and um
delicious to the social sites and um you know so we get the content
you know so we get the content
you know so we get the content regardless of the format out to these
regardless of the format out to these
regardless of the format out to these social sites and help build backlinks on
social sites and help build backlinks on
social sites and help build backlinks on also generates your fan base and any
also generates your fan base and any
also generates your fan base and any other thing you know the other part of
other thing you know the other part of
other thing you know the other part of that is you need to engage with people
that is you need to engage with people
that is you need to engage with people it’s not just a matter of throwing and
it’s not just a matter of throwing and
it’s not just a matter of throwing and stuff out there and doing back like it’s
stuff out there and doing back like it’s
stuff out there and doing back like it’s engagement is very important so on so
engagement is very important so on so
engagement is very important so on so many comments on something again you
many comments on something again you
many comments on something again you know you start that working you start
know you start that working you start
know you start that working you start that the conversation going back and
that the conversation going back and
that the conversation going back and forth and that’s something that most
forth and that’s something that most
forth and that’s something that most business owners don’t have time for not
business owners don’t have time for not
business owners don’t have time for not something that we can do for work so
something that we can do for work so
something that we can do for work so you’ll do that for the entrepreneurs as
you’ll do that for the entrepreneurs as
you’ll do that for the entrepreneurs as well you’ll handle all the engagement in
well you’ll handle all the engagement in
well you’ll handle all the engagement in social interactions yeah you know I I
social interactions yeah you know I I
social interactions yeah you know I I know just for clarification we do a lot
know just for clarification we do a lot
know just for clarification we do a lot of different components but they’re all
of different components but they’re all
of different components but they’re all components of what I you know it’s local
components of what I you know it’s local
components of what I you know it’s local search marketing this it’s everything
search marketing this it’s everything
search marketing this it’s everything that a small business needs to succeed
that a small business needs to succeed
that a small business needs to succeed online arm in the in the local market
online arm in the in the local market
online arm in the in the local market this is we touch on movie video of the
this is we touch on movie video of the
this is we touch on movie video of the citations the social and the mobile you
citations the social and the mobile you
citations the social and the mobile you have to because of all important pieces
have to because of all important pieces
have to because of all important pieces there’s a lot of you knows a lot of
there’s a lot of you knows a lot of
there’s a lot of you knows a lot of companies out there that only get one
companies out there that only get one
companies out there that only get one piece of it and I think you know your
piece of it and I think you know your
piece of it and I think you know your missing or the entrepreneur would be
missing or the entrepreneur would be
missing or the entrepreneur would be missing a lot of those components and
missing a lot of those components and
missing a lot of those components and they would have to go to another vendor
they would have to go to another vendor
they would have to go to another vendor to get them and I like to try to bring
to get them and I like to try to bring
to get them and I like to try to bring everything in house on the one umbrella
everything in house on the one umbrella
everything in house on the one umbrella so I mean that’s why I we offer all
so I mean that’s why I we offer all
so I mean that’s why I we offer all these different things 11 any word thank
these different things 11 any word thank
these different things 11 any word thank you so much for spending your time today
you so much for spending your time today
you so much for spending your time today for people who want to learn more about
for people who want to learn more about
for people who want to learn more about you when the services you offer what’s
you when the services you offer what’s
you when the services you offer what’s the best way to find you arm ww business
the best way to find you arm ww business
the best way to find you arm ww business creator plus comm is our website um you
creator plus comm is our website um you
creator plus comm is our website um you can contact us from that we’re marketing
can contact us from that we’re marketing
can contact us from that we’re marketing at business creator plus com we’ll get
at business creator plus com we’ll get
at business creator plus com we’ll get back to you right away if you contact us
back to you right away if you contact us
back to you right away if you contact us and we’ll be happy to talk to anybody
and we’ll be happy to talk to anybody
and we’ll be happy to talk to anybody about you know their project I’ll throw
about you know their project I’ll throw
about you know their project I’ll throw that link up in the description as well
that link up in the description as well
that link up in the description as well as people can easily click through on it
as people can easily click through on it
as people can easily click through on it Edward thank you so much I really
Edward thank you so much I really
Edward thank you so much I really appreciate the time thank you it’s for
appreciate the time thank you it’s for
appreciate the time thank you it’s for my pleasure ok your first we’ll hang out
my pleasure ok your first we’ll hang out
my pleasure ok your first we’ll hang out in the books yeah thank you
”
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