how to convince people to buy in retail so I got a great question front of my
so I got a great question front of my
so I got a great question front of my youtube viewers love you guys Mayra who
youtube viewers love you guys Mayra who
youtube viewers love you guys Mayra who wrote in to say what if you work in
wrote in to say what if you work in
wrote in to say what if you work in retail how would I convince people they
retail how would I convince people they
retail how would I convince people they need an item I work at Armani and I need
need an item I work at Armani and I need
need an item I work at Armani and I need to sell two to three items per
to sell two to three items per
to sell two to three items per transaction this is a great question and
transaction this is a great question and
transaction this is a great question and having dealt with a lot of salespeople
having dealt with a lot of salespeople
having dealt with a lot of salespeople at I’d malls and in retail outlets I’ve
at I’d malls and in retail outlets I’ve
at I’d malls and in retail outlets I’ve seen the worst I’ve seen a few people
seen the worst I’ve seen a few people
seen the worst I’ve seen a few people who do it really well so I wanted to
who do it really well so I wanted to
who do it really well so I wanted to share three quick tips with you on how
share three quick tips with you on how
share three quick tips with you on how to sell better in retail number one
to sell better in retail number one
to sell better in retail number one actually care this might sound crazy for
actually care this might sound crazy for
actually care this might sound crazy for but for some reason nobody actually does
but for some reason nobody actually does
but for some reason nobody actually does this actually care about your customers
this actually care about your customers
this actually care about your customers okay when somebody walks in the door if
okay when somebody walks in the door if
okay when somebody walks in the door if I’m walking into your Armani store I
I’m walking into your Armani store I
I’m walking into your Armani store I don’t want you just seeing the money in
don’t want you just seeing the money in
don’t want you just seeing the money in my pocket okay I want you seeing me
my pocket okay I want you seeing me
my pocket okay I want you seeing me I want your goal to be when people come
I want your goal to be when people come
I want your goal to be when people come into your store your goal is not to sell
into your store your goal is not to sell
into your store your goal is not to sell them anything your goal is to make your
them anything your goal is to make your
them anything your goal is to make your customer happy that’s a different
customer happy that’s a different
customer happy that’s a different mindset because too many people come in
mindset because too many people come in
mindset because too many people come in and who’s trying to sell you stuff and
and who’s trying to sell you stuff and
and who’s trying to sell you stuff and you haven’t even listened to my store
you haven’t even listened to my store
you haven’t even listened to my store and listen to what I’m all about and
and listen to what I’m all about and
and listen to what I’m all about and care what I’m trying to do why did I
care what I’m trying to do why did I
care what I’m trying to do why did I walk in that store do you even know
walk in that store do you even know
walk in that store do you even know probably not so maybe you want to get an
probably not so maybe you want to get an
probably not so maybe you want to get an understanding of that before you try to
understanding of that before you try to
understanding of that before you try to sell me something that’s the big shift
sell me something that’s the big shift
sell me something that’s the big shift that’s why most of the salespeople they
that’s why most of the salespeople they
that’s why most of the salespeople they don’t have a lot of great success
don’t have a lot of great success
don’t have a lot of great success because they don’t care you want to ask
because they don’t care you want to ask
because they don’t care you want to ask me questions when I walk in learn about
me questions when I walk in learn about
me questions when I walk in learn about me ask me what I’m interested in ask me
me ask me what I’m interested in ask me
me ask me what I’m interested in ask me why I walked into this store right find
why I walked into this store right find
why I walked into this store right find out a little bit about me so that you
out a little bit about me so that you
out a little bit about me so that you can make recommendations because here’s
can make recommendations because here’s
can make recommendations because here’s the thing okay you might be an expert
the thing okay you might be an expert
the thing okay you might be an expert you might be and I hope you are right
you might be and I hope you are right
you might be and I hope you are right you’re an expert at picking out clothes
you’re an expert at picking out clothes
you’re an expert at picking out clothes for men and women that fit the Armani
for men and women that fit the Armani
for men and women that fit the Armani style okay you might look at me and say
style okay you might look at me and say
style okay you might look at me and say to yourself I know exactly what this guy
to yourself I know exactly what this guy
to yourself I know exactly what this guy needs you know you need to get this tie
needs you know you need to get this tie
needs you know you need to get this tie and this shirt these pants is going to
and this shirt these pants is going to
and this shirt these pants is going to look amazing but if you approach me and
look amazing but if you approach me and
look amazing but if you approach me and I get to feel like you’re trying to sell
I get to feel like you’re trying to sell
I get to feel like you’re trying to sell me stuff even if you have the right
me stuff even if you have the right
me stuff even if you have the right recommendations even if the stuff that
recommendations even if the stuff that
recommendations even if the stuff that you’re trying to sell me is the right
you’re trying to sell me is the right
you’re trying to sell me is the right thing
thing
thing for me and and if I tried it on I would
for me and and if I tried it on I would
for me and and if I tried it on I would be amazed by the walk out the store with
be amazed by the walk out the store with
be amazed by the walk out the store with five items even if that’s the right call
five items even if that’s the right call
five items even if that’s the right call if you come and you’re trying to sell me
if you come and you’re trying to sell me
if you come and you’re trying to sell me stuff and I get the wrong vibe from you
stuff and I get the wrong vibe from you
stuff and I get the wrong vibe from you I’m walking out
I’m walking out
I’m walking out I’m not buying from you because you’re
I’m not buying from you because you’re
I’m not buying from you because you’re trying to sell me and because you don’t
trying to sell me and because you don’t
trying to sell me and because you don’t care about me so that’s number one
care about me so that’s number one
care about me so that’s number one actually care about your customers
actually care about your customers
actually care about your customers number two let them touch it there’s a
number two let them touch it there’s a
number two let them touch it there’s a certain fear that people have in buying
certain fear that people have in buying
certain fear that people have in buying stuff that may be a little bit outside
stuff that may be a little bit outside
stuff that may be a little bit outside their comfort zone and and you may know
their comfort zone and and you may know
their comfort zone and and you may know that hey this is the right thing for you
that hey this is the right thing for you
that hey this is the right thing for you you know you feel like after listening
you know you feel like after listening
you know you feel like after listening to me and after hearing my challenges
to me and after hearing my challenges
to me and after hearing my challenges and what I’m looking for you make the
and what I’m looking for you make the
and what I’m looking for you make the right recommendation say this is what
right recommendation say this is what
right recommendation say this is what you need say you’re so you try to sell
you need say you’re so you try to sell
you need say you’re so you try to sell me a ring okay you’re trying to sell me
me a ring okay you’re trying to sell me
me a ring okay you’re trying to sell me this ring you’re trying to sell me this
this ring you’re trying to sell me this
this ring you’re trying to sell me this ring and say you know what this is the
ring and say you know what this is the
ring and say you know what this is the right ring for you and I look as a guy
right ring for you and I look as a guy
right ring for you and I look as a guy you know I don’t like how chunky it is
you know I don’t like how chunky it is
you know I don’t like how chunky it is and how my reflection comes off and the
and how my reflection comes off and the
and how my reflection comes off and the lighting and you know I don’t think it’s
lighting and you know I don’t think it’s
lighting and you know I don’t think it’s gonna be a good fit for me if you really
gonna be a good fit for me if you really
gonna be a good fit for me if you really believe that after listening to me and
believe that after listening to me and
believe that after listening to me and knowing who I am
knowing who I am
knowing who I am and caring about me that this is the
and caring about me that this is the
and caring about me that this is the best thing for me you’re not just trying
best thing for me you’re not just trying
best thing for me you’re not just trying to sell me stuff you actually caring
to sell me stuff you actually caring
to sell me stuff you actually caring about me then get me to try it on get me
about me then get me to try it on get me
about me then get me to try it on get me to put it on my finger like that just
to put it on my finger like that just
to put it on my finger like that just encourage you just try it on just humor
encourage you just try it on just humor
encourage you just try it on just humor me and try it on I think just to see and
me and try it on I think just to see and
me and try it on I think just to see and then when I look at it they can you know
then when I look at it they can you know
then when I look at it they can you know what you’re kind of right I kind of like
what you’re kind of right I kind of like
what you’re kind of right I kind of like it it makes a big difference
it it makes a big difference
it it makes a big difference so whatever clothing item you’re pulling
so whatever clothing item you’re pulling
so whatever clothing item you’re pulling out accessory shirt jean whatever it is
out accessory shirt jean whatever it is
out accessory shirt jean whatever it is get them to try on get them to touch it
get them to try on get them to touch it
get them to try on get them to touch it get them to feel it this is the advice
get them to feel it this is the advice
get them to feel it this is the advice of Harry Rosen who’s a really successful
of Harry Rosen who’s a really successful
of Harry Rosen who’s a really successful Canadian retailer made men’s suits and
Canadian retailer made men’s suits and
Canadian retailer made men’s suits and dresses some of the most successful men
dresses some of the most successful men
dresses some of the most successful men in Canada and I think he’s open in the
in Canada and I think he’s open in the
in Canada and I think he’s open in the u.s. too but his secret was always to
u.s. too but his secret was always to
u.s. too but his secret was always to get people to try it on he would look at
get people to try it on he would look at
get people to try it on he would look at them understand them and get them to try
them understand them and get them to try
them understand them and get them to try on the suit and once they did and they
on the suit and once they did and they
on the suit and once they did and they felt it and he talked about it and they
felt it and he talked about it and they
felt it and he talked about it and they could see how they move around in it
could see how they move around in it
could see how they move around in it then they’re much more likely to buy so
then they’re much more likely to buy so
then they’re much more likely to buy so get them to touch it number three reduce
get them to touch it number three reduce
get them to touch it number three reduce the risk as much as possible you want to
the risk as much as possible you want to
the risk as much as possible you want to reduce the risk for somebody coming in
reduce the risk for somebody coming in
reduce the risk for somebody coming in to buy if somebody is coming in and they
to buy if somebody is coming in and they
to buy if somebody is coming in and they pick the right product you know you’ve
pick the right product you know you’ve
pick the right product you know you’ve helped them with it but
helped them with it but
helped them with it but they’re a little reluctant just a little
they’re a little reluctant just a little
they’re a little reluctant just a little word and say you know what maybe I’ll
word and say you know what maybe I’ll
word and say you know what maybe I’ll come back the chance of them coming back
come back the chance of them coming back
come back the chance of them coming back are super low sometimes they do but it’s
are super low sometimes they do but it’s
are super low sometimes they do but it’s small minority people will actually come
small minority people will actually come
small minority people will actually come back after they check it out you want to
back after they check it out you want to
back after they check it out you want to try to get them all there on the spot
try to get them all there on the spot
try to get them all there on the spot and again you’re only doing this because
and again you’re only doing this because
and again you’re only doing this because you believe that this is the right thing
you believe that this is the right thing
you believe that this is the right thing for them after listening to their needs
for them after listening to their needs
for them after listening to their needs so what I look for is how to reduce the
so what I look for is how to reduce the
so what I look for is how to reduce the risk so for example somebody may say
risk so for example somebody may say
risk so for example somebody may say they come in and they try on something
they come in and they try on something
they come in and they try on something so you know what I like it but I want to
so you know what I like it but I want to
so you know what I like it but I want to talk to my wife and get her opinion
talk to my wife and get her opinion
talk to my wife and get her opinion before I buy maybe your store offers a
before I buy maybe your store offers a
before I buy maybe your store offers a 30-day money-back guarantee you can tell
30-day money-back guarantee you can tell
30-day money-back guarantee you can tell them you know what for your convenience
them you know what for your convenience
them you know what for your convenience you can you can buy now take it home in
you can you can buy now take it home in
you can you can buy now take it home in your comfort of your own home try it on
your comfort of your own home try it on
your comfort of your own home try it on show it to her going on a date see how
show it to her going on a date see how
show it to her going on a date see how it works together and if it doesn’t work
it works together and if it doesn’t work
it works together and if it doesn’t work out come back you’ve got 30 days full
out come back you’ve got 30 days full
out come back you’ve got 30 days full refund guarantee no questions asked and
refund guarantee no questions asked and
refund guarantee no questions asked and so you’re reducing the risk so it makes
so you’re reducing the risk so it makes
so you’re reducing the risk so it makes it easier for me to say yes I’m buy it
it easier for me to say yes I’m buy it
it easier for me to say yes I’m buy it on the spot one last note about being
on the spot one last note about being
on the spot one last note about being successful in retail I was recently
successful in retail I was recently
successful in retail I was recently buying the suit and I really wanted the
buying the suit and I really wanted the
buying the suit and I really wanted the Calvin Klein suit I knew what I wanted I
Calvin Klein suit I knew what I wanted I
Calvin Klein suit I knew what I wanted I checked out the styles and I wanted my
checked out the styles and I wanted my
checked out the styles and I wanted my Calvin Klein suit and I walked into a
Calvin Klein suit and I walked into a
Calvin Klein suit and I walked into a store and I asked you guys have Calvin
store and I asked you guys have Calvin
store and I asked you guys have Calvin Klein suits and the guy tried to
Klein suits and the guy tried to
Klein suits and the guy tried to understand what I was doing I was
understand what I was doing I was
understand what I was doing I was looking for and provided me options but
looking for and provided me options but
looking for and provided me options but he didn’t have any Calvin Klein suits he
he didn’t have any Calvin Klein suits he
he didn’t have any Calvin Klein suits he didn’t sell and I my heart was set on it
didn’t sell and I my heart was set on it
didn’t sell and I my heart was set on it and instead of trying to convince me of
and instead of trying to convince me of
and instead of trying to convince me of why I need to get this other suit he
why I need to get this other suit he
why I need to get this other suit he said you know what we don’t have Calvin
said you know what we don’t have Calvin
said you know what we don’t have Calvin Klein suits but the store three three
Klein suits but the store three three
Klein suits but the store three three aisles down they’ll sell it and they
aisles down they’ll sell it and they
aisles down they’ll sell it and they have one on sale that might be a good
have one on sale that might be a good
have one on sale that might be a good fit for you and so he sent my business
fit for you and so he sent my business
fit for you and so he sent my business away to somebody else and I ended up
away to somebody else and I ended up
away to somebody else and I ended up buying a suit from that store but I
buying a suit from that store but I
buying a suit from that store but I always remember the guy who made that
always remember the guy who made that
always remember the guy who made that referral and if I ever need anything
referral and if I ever need anything
referral and if I ever need anything else I’m going to him first because that
else I’m going to him first because that
else I’m going to him first because that guy cares he’s not just a sales guy he
guy cares he’s not just a sales guy he
guy cares he’s not just a sales guy he cares and so I’m going to buy from him
cares and so I’m going to buy from him
cares and so I’m going to buy from him so remember to make more sales in retail
so remember to make more sales in retail
so remember to make more sales in retail number one actually care number two let
number one actually care number two let
number one actually care number two let them touch it and number three reduce
them touch it and number three reduce
them touch it and number three reduce the risk and believe for those who
the risk and believe for those who
the risk and believe for those who watching you want to see more videos
watching you want to see more videos
watching you want to see more videos like this you can subscribe to the
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channel
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description to support me and leave a
description to support me and leave a comment let me know what you think your
comment let me know what you think your
comment let me know what you think your feedback means so much to me and I love
feedback means so much to me and I love
feedback means so much to me and I love seem to come in so thank you and I’ll
seem to come in so thank you and I’ll
seem to come in so thank you and I’ll see you soon
”
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