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Innovation in Hybrid Automotive Technology – Ford


hello everyone this is Chris if

hello everyone this is Chris if watchmojo calm now today I’m joined with

watchmojo calm now today I’m joined with

watchmojo calm now today I’m joined with Christine Hollander who is a

Christine Hollander who is a

Christine Hollander who is a representative for Ford and she’s going

representative for Ford and she’s going

representative for Ford and she’s going to show us some of the technologies and

to show us some of the technologies and

to show us some of the technologies and things we can look forward to from the

things we can look forward to from the

things we can look forward to from the company this year right behind you is

company this year right behind you is

company this year right behind you is the Ford Escape Hybrid which was the

the Ford Escape Hybrid which was the

the Ford Escape Hybrid which was the first world hybrid in an SUV basically

first world hybrid in an SUV basically

first world hybrid in an SUV basically every time you break the power that’s

every time you break the power that’s

every time you break the power that’s left from the brake system is generated

left from the brake system is generated

left from the brake system is generated it’s called generative breaking and that

it’s called generative breaking and that

it’s called generative breaking and that is stored in a battery as electricity

is stored in a battery as electricity

is stored in a battery as electricity and your vehicle then moves forward it’s

and your vehicle then moves forward it’s

and your vehicle then moves forward it’s beneficial in the city because there’s a

beneficial in the city because there’s a

beneficial in the city because there’s a lot of stop-and-go and if you press the

lot of stop-and-go and if you press the

lot of stop-and-go and if you press the pedal you know you could go up to i

pedal you know you could go up to i

pedal you know you could go up to i would say 42 kilometers an hour before

would say 42 kilometers an hour before

would say 42 kilometers an hour before the gas engine kicks in however on the

the gas engine kicks in however on the

the gas engine kicks in however on the highway because your gas engine is also

highway because your gas engine is also

highway because your gas engine is also helped by your electric engine both of

helped by your electric engine both of

helped by your electric engine both of them work together therefore you still

them work together therefore you still

them work together therefore you still get some efficiencies on the highway our

get some efficiencies on the highway our

get some efficiencies on the highway our new engine technology is called EcoBoost

new engine technology is called EcoBoost

new engine technology is called EcoBoost it performs like a v8 engine but has

it performs like a v8 engine but has

it performs like a v8 engine but has fuel economy of a v6 engine it also

fuel economy of a v6 engine it also

fuel economy of a v6 engine it also reduces co2 emissions by fifteen percent

reduces co2 emissions by fifteen percent

reduces co2 emissions by fifteen percent it’s an engine that will be launching

it’s an engine that will be launching

it’s an engine that will be launching next year with our Lincoln MKS and

next year with our Lincoln MKS and

next year with our Lincoln MKS and further on will be transferring this

further on will be transferring this

further on will be transferring this technology to all our lineup from small

technology to all our lineup from small

technology to all our lineup from small cars all the way to our pickups there’s

cars all the way to our pickups there’s

cars all the way to our pickups there’s a two-tiered solution for those of us

a two-tiered solution for those of us

a two-tiered solution for those of us who are concerned about fuel efficiency

who are concerned about fuel efficiency

who are concerned about fuel efficiency and then the environments you have

and then the environments you have

and then the environments you have hybrid is one this is a separate option

hybrid is one this is a separate option

hybrid is one this is a separate option it’s not something used in conjunction

it’s not something used in conjunction

it’s not something used in conjunction with hybrid correct this is our

with hybrid correct this is our

with hybrid correct this is our short-term option if you want this is

short-term option if you want this is

short-term option if you want this is the immediate midterm we announce that

the immediate midterm we announce that

the immediate midterm we announce that we’re reducing the weight of our

we’re reducing the weight of our

we’re reducing the weight of our vehicles and we’re also going to offer

vehicles and we’re also going to offer

vehicles and we’re also going to offer more diesel engines in the future and I

more diesel engines in the future and I

more diesel engines in the future and I mean long-term we’re already have a

mean long-term we’re already have a

mean long-term we’re already have a fleet of focuses out in Vancouver which

fleet of focuses out in Vancouver which

fleet of focuses out in Vancouver which work on hydrogen and we’re testing that

work on hydrogen and we’re testing that

work on hydrogen and we’re testing that we’re testing fuel cells those are

we’re testing fuel cells those are

we’re testing fuel cells those are technologies that right now are in the

technologies that right now are in the

technologies that right now are in the testing stages because there’s no

testing stages because there’s no

testing stages because there’s no infrastructure you can’t go to the gas

infrastructure you can’t go to the gas

infrastructure you can’t go to the gas station

station

station hydrogen often of a technology no matter

hydrogen often of a technology no matter

hydrogen often of a technology no matter how beneficial it is if it causes us to

how beneficial it is if it causes us to

how beneficial it is if it causes us to have to totally redo our daily habits

have to totally redo our daily habits

have to totally redo our daily habits people are going to be resistant to it

people are going to be resistant to it

people are going to be resistant to it don’t have to adapt your lifestyle to

don’t have to adapt your lifestyle to

don’t have to adapt your lifestyle to the vehicle I mean we did it for you

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