Procter and Gamble

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welcome to watchmojo.com I’m your host ash can and in today’s business profile

ash can and in today’s business profile

ash can and in today’s business profile we take a look at Procter & Gamble one

we take a look at Procter & Gamble one

we take a look at Procter & Gamble one of the most successful consumer goods

of the most successful consumer goods

of the most successful consumer goods companies in the world Procter & Gamble

companies in the world Procter & Gamble

companies in the world Procter & Gamble traces its roots back to 1837 when

traces its roots back to 1837 when

traces its roots back to 1837 when William Proctor a candle maker met James

William Proctor a candle maker met James

William Proctor a candle maker met James Campbell a soap maker now what’s

Campbell a soap maker now what’s

Campbell a soap maker now what’s interesting is that the two gentleman

interesting is that the two gentleman

interesting is that the two gentleman would have probably never crossed paths

would have probably never crossed paths

would have probably never crossed paths had it not been for marrying two sisters

had it not been for marrying two sisters

had it not been for marrying two sisters in 1837 there was a crisis that

in 1837 there was a crisis that

in 1837 there was a crisis that basically let the father of the two

basically let the father of the two

basically let the father of the two sisters to encourage the two

sisters to encourage the two

sisters to encourage the two entrepreneurial young men to connect

entrepreneurial young men to connect

entrepreneurial young men to connect unite and create the company we today

unite and create the company we today

unite and create the company we today know as Procter & Gamble the 19th

know as Procter & Gamble the 19th

know as Procter & Gamble the 19th century was extremely profitable for

century was extremely profitable for

century was extremely profitable for Procter & Gamble by 1859 it had hit 1

Procter & Gamble by 1859 it had hit 1

Procter & Gamble by 1859 it had hit 1 million dollars in sales they say war is

million dollars in sales they say war is

million dollars in sales they say war is perfect for business and Procter &

perfect for business and Procter &

perfect for business and Procter & Gamble was no exception to that rule

Gamble was no exception to that rule

Gamble was no exception to that rule during the American Civil War Procter &

during the American Civil War Procter &

during the American Civil War Procter & Gamble won many contracts to supply the

Gamble won many contracts to supply the

Gamble won many contracts to supply the Union Army with soaps and candles so

Union Army with soaps and candles so

Union Army with soaps and candles so when soldiers returned home Procter &

when soldiers returned home Procter &

when soldiers returned home Procter & Gamble had exposed itself to millions of

Gamble had exposed itself to millions of

Gamble had exposed itself to millions of young men across the nation further

young men across the nation further

young men across the nation further helping their growth in the 1880s

helping their growth in the 1880s

helping their growth in the 1880s Procter & Gamble launched a soap that

Procter & Gamble launched a soap that

Procter & Gamble launched a soap that floated on water going on to become one

floated on water going on to become one

floated on water going on to become one of its biggest successes we’re talking

of its biggest successes we’re talking

of its biggest successes we’re talking of course about ivory now by the 1890s

of course about ivory now by the 1890s

of course about ivory now by the 1890s because more and more households were

because more and more households were

because more and more households were starting to rely less on candles and

starting to rely less on candles and

starting to rely less on candles and more on electricity Procter & Gamble

more on electricity Procter & Gamble

more on electricity Procter & Gamble started to focus away from candles to

started to focus away from candles to

started to focus away from candles to focus more and more on soaps in fact by

focus more and more on soaps in fact by

focus more and more on soaps in fact by 1920 the company stopped the

1920 the company stopped the

1920 the company stopped the manufacturing of candles all together

manufacturing of candles all together

manufacturing of candles all together these days Procter & Gamble gets its

these days Procter & Gamble gets its

these days Procter & Gamble gets its fair share of criticism in terms of its

fair share of criticism in terms of its

fair share of criticism in terms of its relationships with employees in fact one

relationships with employees in fact one

relationships with employees in fact one book called soap opera totally destroyed

book called soap opera totally destroyed

book called soap opera totally destroyed Procter & Gamble but fact of the matter

Procter & Gamble but fact of the matter

Procter & Gamble but fact of the matter is that the company has always been one

is that the company has always been one

is that the company has always been one of the more progressive boards when it

of the more progressive boards when it

of the more progressive boards when it comes to employee relations in 1887

comes to employee relations in 1887

comes to employee relations in 1887 Procter & Gamble was one of the first

Procter & Gamble was one of the first

Procter & Gamble was one of the first companies to introduce profit sharing in

companies to introduce profit sharing in

companies to introduce profit sharing in order to reduce the likelihood that

order to reduce the likelihood that

order to reduce the likelihood that employees would go on strike by 1911

employees would go on strike by 1911

employees would go on strike by 1911 Procter & Gamble launched Crisco a

Procter & Gamble launched Crisco a

Procter & Gamble launched Crisco a shortening that relied on vegetable oil

shortening that relied on vegetable oil

shortening that relied on vegetable oil and not animal fat in fact Procter &

and not animal fat in fact Procter &

and not animal fat in fact Procter & Gamble’s always been obsessed with

Gamble’s always been obsessed with

Gamble’s always been obsessed with pushing the envelope when it comes to

pushing the envelope when it comes to

pushing the envelope when it comes to fat and oils by 1996 it launched Olean

fat and oils by 1996 it launched Olean

fat and oils by 1996 it launched Olean based on olestra something that was far

based on olestra something that was far

based on olestra something that was far less successful than Crisco but

less successful than Crisco but

less successful than Crisco but maintained the company’s focus to

maintained the company’s focus to

maintained the company’s focus to introduce new and different ways of

introduce new and different ways of

introduce new and different ways of cooking after World War 2 Procter &

cooking after World War 2 Procter &

cooking after World War 2 Procter & Gamble became synonymous with innovation

Gamble became synonymous with innovation

Gamble became synonymous with innovation in 1946 that launched Tide laundry

in 1946 that launched Tide laundry

in 1946 that launched Tide laundry detergent my name

detergent my name

detergent my name in 50 pearl shampoo 1955 crest of course

in 50 pearl shampoo 1955 crest of course

in 50 pearl shampoo 1955 crest of course 1957 Charmin toilet paper 1960 was downy

1957 Charmin toilet paper 1960 was downy

1957 Charmin toilet paper 1960 was downy fabric softener 1961 one of its biggest

fabric softener 1961 one of its biggest

fabric softener 1961 one of its biggest hits pampers and 1972 bounce fabric

hits pampers and 1972 bounce fabric

hits pampers and 1972 bounce fabric softener sheets at the tail end of the

softener sheets at the tail end of the

softener sheets at the tail end of the 20th century Procter & Gamble shifted

20th century Procter & Gamble shifted

20th century Procter & Gamble shifted gears and began to acquire many

gears and began to acquire many

gears and began to acquire many companies some of the more notable ones

companies some of the more notable ones

companies some of the more notable ones being folders coffee as well as Max

being folders coffee as well as Max

being folders coffee as well as Max Factor in January of 2005 Procter and

Factor in January of 2005 Procter and

Factor in January of 2005 Procter and Gamble acquired Gillette making it the

Gamble acquired Gillette making it the

Gamble acquired Gillette making it the biggest consumer goods companies

biggest consumer goods companies

biggest consumer goods companies surpassing Unilever in 2007 Procter &

surpassing Unilever in 2007 Procter &

surpassing Unilever in 2007 Procter & Gamble ranked as the 25th largest

Gamble ranked as the 25th largest

Gamble ranked as the 25th largest American company when measured by

American company when measured by

American company when measured by revenues 18th one measured by profits

revenues 18th one measured by profits

revenues 18th one measured by profits and it was number 10 on fortunes most

and it was number 10 on fortunes most

and it was number 10 on fortunes most admired companies