hi I’m Evan Carmichael and welcome to another video edition of ask Evan in
another video edition of ask Evan in
another video edition of ask Evan in this video I want to answer questions
this video I want to answer questions
this video I want to answer questions from one of my readers Hubert who asked
from one of my readers Hubert who asked
from one of my readers Hubert who asked me what my favorite sales and marketing
me what my favorite sales and marketing
me what my favorite sales and marketing book is so I read a lot of books are in
book is so I read a lot of books are in
book is so I read a lot of books are in a lot of blogs i read a lot of articles
a lot of blogs i read a lot of articles
a lot of blogs i read a lot of articles and trying to share with you guys when I
and trying to share with you guys when I
and trying to share with you guys when I can and write that one of my favorite
can and write that one of my favorite
can and write that one of my favorite sales and marketing books is called the
sales and marketing books is called the
sales and marketing books is called the Fred factor x marks and boy and the
Fred factor x marks and boy and the
Fred factor x marks and boy and the front factor is about getting more
front factor is about getting more
front factor is about getting more referrals and I’m a big believer and
referrals and I’m a big believer and
referrals and I’m a big believer and trying to get referrals for your
trying to get referrals for your
trying to get referrals for your business if you make your customers
business if you make your customers
business if you make your customers super happy they’re going to want to buy
super happy they’re going to want to buy
super happy they’re going to want to buy more from you and also introduce their
more from you and also introduce their
more from you and also introduce their friends and family to you so they can
friends and family to you so they can
friends and family to you so they can buy from you as well and get the same
buy from you as well and get the same
buy from you as well and get the same experience that they have the Fred
experience that they have the Fred
experience that they have the Fred factor is about a male man named Fred
factor is about a male man named Fred
factor is about a male man named Fred and a resident in Fred’s mail route
and a resident in Fred’s mail route
and a resident in Fred’s mail route named mark who’s the author of the book
named mark who’s the author of the book
named mark who’s the author of the book and it’s about the great service at Fred
and it’s about the great service at Fred
and it’s about the great service at Fred provides mark that’s way above what you
provides mark that’s way above what you
provides mark that’s way above what you would expect from a regular mailman so
would expect from a regular mailman so
would expect from a regular mailman so as an example when Mark first moved into
as an example when Mark first moved into
as an example when Mark first moved into the neighborhood Fred knocked on the
the neighborhood Fred knocked on the
the neighborhood Fred knocked on the door introduced himself and welcome to
door introduced himself and welcome to
door introduced himself and welcome to into the neighborhood and so what was
into the neighborhood and so what was
into the neighborhood and so what was the last time you post mended that view
the last time you post mended that view
the last time you post mended that view then write notice that mark was often
then write notice that mark was often
then write notice that mark was often away he wasn’t in his house a lot of
away he wasn’t in his house a lot of
away he wasn’t in his house a lot of times in the mail started adding up and
times in the mail started adding up and
times in the mail started adding up and he knocked out door again and talk to
he knocked out door again and talk to
he knocked out door again and talk to mark and found out that mark was a
mark and found out that mark was a
mark and found out that mark was a speaker and was usually out of town and
speaker and was usually out of town and
speaker and was usually out of town and asked for mark schedule so that he would
asked for mark schedule so that he would
asked for mark schedule so that he would know when who was in town and he would
know when who was in town and he would
know when who was in town and he would hold the mail for him until he came in
hold the mail for him until he came in
hold the mail for him until he came in back in town so that’s way about what
back in town so that’s way about what
back in town so that’s way about what you’d expect from a regular mailman and
you’d expect from a regular mailman and
you’d expect from a regular mailman and there’s on and on and on stories about
there’s on and on and on stories about
there’s on and on and on stories about what Fred does to really stand out and
what Fred does to really stand out and
what Fred does to really stand out and he loves his job and you love servicing
he loves his job and you love servicing
he loves his job and you love servicing his customers and those result gets a
his customers and those result gets a
his customers and those result gets a lot of praise from the people in his
lot of praise from the people in his
lot of praise from the people in his area so the same lessons can be applied
area so the same lessons can be applied
area so the same lessons can be applied to your business I’m looking for
to your business I’m looking for
to your business I’m looking for different ways you can really stand out
different ways you can really stand out
different ways you can really stand out servicing customers and try to help them
servicing customers and try to help them
servicing customers and try to help them as much as possible and love what you do
as much as possible and love what you do
as much as possible and love what you do and if you do that they’ll buy more from
and if you do that they’ll buy more from
and if you do that they’ll buy more from you they’ll be more loyal there they’ll
you they’ll be more loyal there they’ll
you they’ll be more loyal there they’ll refer a lot of friends and family on to
refer a lot of friends and family on to
refer a lot of friends and family on to you and it’s a great book to kind of
you and it’s a great book to kind of
you and it’s a great book to kind of inspire you to why to help out a little
inspire you to why to help out a little
inspire you to why to help out a little more to generate a little bit more for
more to generate a little bit more for
more to generate a little bit more for your business so again it’s Fred factor
your business so again it’s Fred factor
your business so again it’s Fred factor it is just over 100 pages so really
it is just over 100 pages so really
it is just over 100 pages so really quick read and I would definitely
quick read and I would definitely
quick read and I would definitely recommend it for any entrepreneur trying
recommend it for any entrepreneur trying
recommend it for any entrepreneur trying to increase their sales and marketing
to increase their sales and marketing
to increase their sales and marketing efforts this year so I hope that helped
efforts this year so I hope that helped
efforts this year so I hope that helped you break if you like the video please
you break if you like the video please
you break if you like the video please give it a thumbs up your love will make
give it a thumbs up your love will make
give it a thumbs up your love will make more just like it and it also love to
more just like it and it also love to
more just like it and it also love to hear your thoughts and feedback if you
hear your thoughts and feedback if you
hear your thoughts and feedback if you want to leave a comment below the video
want to leave a comment below the video
want to leave a comment below the video and stay tuned for the next episode
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