you guys are sort of trying to branch out and do slightly different types of
out and do slightly different types of
out and do slightly different types of games maybe ones that are less
games maybe ones that are less
games maybe ones that are less conventionally associated with Ubisoft
conventionally associated with Ubisoft
conventionally associated with Ubisoft he tell me about it any of your other
he tell me about it any of your other
he tell me about it any of your other sort of new ideas that you guys are
sort of new ideas that you guys are
sort of new ideas that you guys are playing with the gaming market has been
playing with the gaming market has been
playing with the gaming market has been growing very fast in the past years and
growing very fast in the past years and
growing very fast in the past years and everyone keeps talking about how much
everyone keeps talking about how much
everyone keeps talking about how much this market is generating in terms of
this market is generating in terms of
this market is generating in terms of money but if you look closely there’s
money but if you look closely there’s
money but if you look closely there’s still a lot of people that are not
still a lot of people that are not
still a lot of people that are not playing games there’s still a lot of
playing games there’s still a lot of
playing games there’s still a lot of people that are not attractive to games
people that are not attractive to games
people that are not attractive to games like splinter cell or far cry or games
like splinter cell or far cry or games
like splinter cell or far cry or games that are more let’s say action oriented
that are more let’s say action oriented
that are more let’s say action oriented or adrenaline-filled type of games and
or adrenaline-filled type of games and
or adrenaline-filled type of games and all these peoples the baby boomers that
all these peoples the baby boomers that
all these peoples the baby boomers that are about to stop working or you know
are about to stop working or you know
are about to stop working or you know people that you know try to play for the
people that you know try to play for the
people that you know try to play for the first time of their life with the we all
first time of their life with the we all
first time of their life with the we all these people I don’t think they really
these people I don’t think they really
these people I don’t think they really enjoy having an xbox 360 or ps3
enjoy having an xbox 360 or ps3
enjoy having an xbox 360 or ps3 controller in their hand because for
controller in their hand because for
controller in their hand because for them it looks too complicated so these
them it looks too complicated so these
them it looks too complicated so these people they could be in two games and we
people they could be in two games and we
people they could be in two games and we saw it with the way that the we sold you
saw it with the way that the we sold you
saw it with the way that the we sold you know over the past year and these people
know over the past year and these people
know over the past year and these people they want to have a different type of
they want to have a different type of
they want to have a different type of game and that’s what we call cash
game and that’s what we call cash
game and that’s what we call cash walking and that’s a
walking and that’s a
walking and that’s a business model and a new a new portion
business model and a new a new portion
business model and a new a new portion of what we’re doing in terms of gate so
of what we’re doing in terms of gate so
of what we’re doing in terms of gate so I can give you a first example is about
I can give you a first example is about
I can give you a first example is about is a game that is about to launch its
is a game that is about to launch its
is a game that is about to launch its going to be called my word coach so it’s
going to be called my word coach so it’s
going to be called my word coach so it’s a game on the DS and on the week that
a game on the DS and on the week that
a game on the DS and on the week that will help you develop your vocabulary
will help you develop your vocabulary
will help you develop your vocabulary and your writing skills if I want to
and your writing skills if I want to
and your writing skills if I want to learn Spanish I can do it as well so you
learn Spanish I can do it as well so you
learn Spanish I can do it as well so you can learn Spanish with that game where
can learn Spanish with that game where
can learn Spanish with that game where you can learn English and very very
you can learn English and very very
you can learn English and very very short game play experience it has an
short game play experience it has an
short game play experience it has an effect the positive effect on your real
effect the positive effect on your real
effect the positive effect on your real day-to-day life it’s a trend in the
day-to-day life it’s a trend in the
day-to-day life it’s a trend in the industry i mean if you look back over
industry i mean if you look back over
industry i mean if you look back over the last five months you had you know
the last five months you had you know
the last five months you had you know you can soft announce its casual
you can soft announce its casual
you can soft announce its casual division if you want EA did the same
division if you want EA did the same
division if you want EA did the same take two did the same everybody is
take two did the same everybody is
take two did the same everybody is recognizing that there’s a whole there’s
recognizing that there’s a whole there’s
recognizing that there’s a whole there’s a big potential with a lot of people
a big potential with a lot of people
a big potential with a lot of people that are not playing game right now
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