walk transmil lectures but felt
a great joy to be here today with
You and me yesterday while I was thinking about
My speech I thought it would be
interesting to share with you a
idea that it is an idea that I work
lot with the youth groups by
Which I do coaching normally
call these young people and say yes to some
time for them to do it
remember when they were
younger with 10 nodes already 11 years old
return to their homes
that childhood home where people
played where his grandfather went where he had a
neighbor cousins friends and there he has you
find the child that he was one day
and then he disappeared a dialogue
imaginary of the child would be
started by the first question you
Looking at me, you ‘re happy that you
turned in the future
This is a coaching exercise.
interesting because people start
to go back to childhood and remember
first beliefs of the first ideas
the principles learned with mother father
Grandma
the first interactions with primes
friends first school colleagues
teachers and this image that I brought
for you here is an image that the
my pretty
get up because I see a lot of her in
My grandfather’s house had a wave
next to his house that had
exactly the one with training was a
old tank and had some glasses
broken
this in santo andré 40 years ago
and I see that year that one
boy that’s there because I see myself
in it and in fact I had a little that
even look at this same
in that same curious look of accompanying
who passed by the street and to imagine the
stories that those people had
so looking at people
They imagined they were working
they had how many children would they be
happy were not happy
obviously this is a joke
of an introverted shy boy
while most of the boys in my
age
They played soccer on the pitch too.
I already had concerns as per
create a children’s magazine and
not only write magazine write draw
but then sell the magazine had
lion an artistic spirit and already
also had the entrepreneurial spirit and
I looked at the world with a look of the type I
I want to do something in the future, I
I do not know what it will be
but I want to do something in the
The future I work for me
represent a cause and I had already
although I still could not formulate
this idea a very similar vision
with which the Greeks call them have
to see with purpose the idea that the
life is worth living
if I have a purpose
I did not know exactly what my
purpose is obvious at 12 years 11 years
We do not know, but I knew that.
had to do with using the
language use my ability to
communicate to mobilize people to
cool stuff
and there also had a certain fall
for reading and studying leader stories
I remember well that I read the story of
and I found it fantastic that
he was more than a writer one
entrepreneur
I read the story of the Saints Dumont and
I was captivated by the capacity he
had a focus of concentration and
invent something so relevant and I
you also interested in the stories
of the common people in my neighborhood
that individual you see as the
most successful businessman in your
neighborhood and you wonder how this
guy got there
of course this vision
She does not come for free and she is
inside us and it is obvious that this
vision will determine what we are going to
to do in life, huh?
obviously I could be a lawyer one
doctor that is something else I chose
be a journalist
returning the idea of the language of the
information to do justice I
imagined who could
contribute to having better people
educated and more informed more
I did journalism and transformers
my career in journalism was
very short five years
and then I left the journalism already a little
tired of that routine and decided to open the
my company and when opening my company
the focus of my company was to help
develop a business that in the 1990s
was growing in Brazil called
third sector
because we knew what it was I had
studied a little had gone in the states
joined a course in jonas lopes
had come back full of ideas and I thought
This deal is cool because it’s legal.
because it will give me the opportunity to
to live with leading legal leaders
virtuosos who put their capacity
helping others top it all was the
I wanted a job with the cause.
o with causes and there was interesting
Why exactly did this happen?
Throughout my life I have lived with
several leaders and days hundreds of
leaders and people like her so
walnut that created doctors of joy
and the first time I joined him in the
hospital to see how he did work
of him and the seriousness with which he
his work for children in uti
pediatric
I had the exact notion of with small
I was given the greatness of altruism in
tribute to the generosity with which
subject was dedicated and more than
their ability to bring together a group of
other young people and train and train
them to do a job with that
level of excellence to sabotage the
the palace nose to the hospital
sing for the child had technique
involved has strategy involved but
life has also put me on the thirteenth
of AIDS and once again I had the notion
from my little table of the Brazilian
and then the day yet found
interesting is that it can mobilize
dozens
of 50 thousand with wills and is equal to
how she coordinated the 750 thousand
volunteers working to take
flowers the cazetta says or that form of
having a Bible for you and
tried 13 years played a key role
and children in Brazil but also the life
put me in touch with this guy
is that some people I see that it is
a young audience two people not
who will be close at the end of the
the 1980s created the first
against hunger and misery and
again of the justice of his
compassion for simplicity he did this
move happens in brazil
[Music]
ideas and the intention to make it happen
I remember well, there were several
committees on the street from my house had one to
people took the food
that committee would send it to another committee
bigger than later he would send to the places
destination where there was a need
and I fell in love with the way he
mounted that structure with simplicity
but with the incredible effectiveness
Well, I just talked about virtues here.
but there life also puts us in the
We’re dealing with humans at the end.
and humans are composed of
virtues and vices and also in the third
and I began to observe a series of
addictions such as vices
who should not be there
but vanity
there was a certain vanity of groups of
Let’s save the world, but I want to
my signature below as the
first that saved the world
and some things started missing me
humility to learn
many thought they already knew everything and one
of my work was precisely to help
to have organizations have a
management so that the results
were better
there after 12 years working with
this topic I naturally jumped to
private social investment spent
help companies set up institutes and
foundations and of course is a path
Natural
I went to the field of responsibility
new social and sustainability
new challenges in real but an old
desire came back to converge
interests and then I had
experience of having worked in the
not the creative that there was so less
focus hilux take this idea companies
and do many companies also have become
in an excellent way as companies
impact our lives so much
environmental point of view on social
sense of the first time
professionally speaking in a square
which I myself had also created and
that made me an extremely
company working to bring these 15
professionals and said it only makes sense
work with sustainability
and sustainability
business is this a new way
of thinking and doing business that brings together the
integrity and responsibility tip
transparency towards the other and
respect for the environment
this is a very particular definition
very personal that the use of my
customers to show what I understand
today is sustainability for a
company based on an idea of origin
of this English elton one of the great
actors of this movement in the world but he
I would look and say and do the following
My question for consultants is
Can you make it happen from here?
companies being a conventional leader and
there the answers were not very
animators
we came to the conclusion after a
long research with clients that this
here it happens in the type of
leader
another leadership profile but
this business is so important
if this leadership variable
important I got into an adventure of
try to understand how they think they do
decisions in which values they believe
leaders capable of operating this logic
hence the first book was born a second
book a movement called the platform of
sustainable leadership this movement
already going to his sixth year already includes
75 business leaders who came
tell me your stories of
how are they doing
transformation to sustainability
in their companies
and then I discovered that it was
possible and is desirable and
reconcile interest and virtue
and here I wanted to make a brief
definition of what I think is
virtue
I presented a series of words there
virtues are virtues for me and I think
What are you going to agree with me?
if he were to carry the power of the best that
humanity has within each of
us and let that power be in the
our attitudes in our practices
in what we do on a daily basis and this
for my virtue and then I started to
with business leaders who
had these virtues because until then
when I worked in the third sector and
I would tell stories like these
stories I just sang here
each one of them would give a whole tedium
but I told the stories and everything
world was looking at me
invariably flowed one or two
stealthy tears and said ah I wanted
to be like you I wanted to work with
those people
I wanted to work for the good I wanted
build a better world
Okay, why can not we do this?
in the business world
when you talk to the business world
almost invariably the reaction
of people is a negative reaction
that leader of that company that
strange environment is that company
Invariably treats employee badly
in the collective imaginary company and leader
business is in the field of villains
I wanted to show that we can
working with leaders who have some
characteristics that I consider to be
are relevant characteristics of a
a leader who thinks and acts in a more
the first of them is
believe and actually practice some
values that sustain those that give
support her
age as ethics transparency
diversity and respect for the
respect for the environment
then somebody will look and say pull
but nothing more obvious should not be
so with everyone
Yes, but there seems to be something
strange mechanism
plunged into the subconscious
people who work in companies that
they change the way you think and do
according to the company where they are
Working
they set aside their values and
starts to operate with the values of that
sustainable leader company for me
someone who believes practice on the day
business day the values you practice
out of business here would have a million
stories to tell about ethics
diversity time will not allow
sustainable leaders for
I am people who have the courage to
to take certain actions that
times go against the tide has the
ability to keep what they say
people in their actions and have
resilience ability to cope
all resistances and obstacles
and not give up
leaders who have the capacity to
create synergy between people’s ideas and
resources around their ideas of
sustainability and always with passion is
a word a little out of fashion this
or almost always placed in a context
romantic when I say passion here
I say blood in the eyes of truth.
authenticity sincerity of doing
day-to-day because he believes in
do it on a daily basis because you think
important because it has the conviction
do even because sustainability
many companies adopt for convenience
and not out of conviction
are companies whose leaders
big themes see the big
place this at the heart of the
business develop new products
processes and services and innovate
to improve the life of each one of us
they would also tell you about
on new innovations for
sustainability that has occurred in
last two years and probably
many of you do not even know that you are
being developed today leaders
have a systemic vision
and especially a notion of
interdependence what I mean
with that instead of seeing the tree
they see a forest and can
see and see all the relationships between
the company’s activities its
impacts and the publics with which it
relates to the companies for which the
and this may be an emblem of the
our of our society
it is not a problem that
solve when we put the sack of
trash on the door of the house
This garbage is going to come back to somebody
the final way we owe the world
interdependent and the solution to the
trash is not increasing landfill
the solution to the trash to reduce litter
to reduce litter needs to have vision
systemic I need to see the
problem in a more complex way because
reality is complex
sustainable leaders are gardeners
more than military commanders
they prepare the conditions in their
companies to make new flowers
sustainable leaders who
deliver results and values
I think I have one thing in common.
with these guys and I think this picture
I like photography
It reflects a lot of what I think
I have in common with them and I do not
Can I speak of this image without coming back?
that first image of that child
looking through the cracks of a broken glass
the world happening around you
that child who became a
sustainability consultant has in mind
common with leaders who admire the same
idea the same desire to make this
world a better place to live and
to make life worth living
lived
how I did it
I’ve been listening at the moment is a
very cool project that is transforming
children from the base of the
pyramid in young leaders
sustainable
in just over six months
the beautiful agent project 8 thousand young people from
low income and the majority of these young
low income
entering the labor market and
first survey of employers
shows the following these boys in
the average of the boys did not
trained in this program has more
attitude but altruism more spirit
collaborative better systemic vision and
more pronounced values
that is, they make decisions based on
values is what you believe in and this
message that I wanted to leave to
you today
[Applause]
”
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