00:00:19our chat for Americans they’re alive
00:00:23we’ll be dead through the food that they
00:00:26eat my name is Jamie Oliver I’m 34 years
00:00:31old I’m from Essex in England and for
00:00:37the last 7 years I’ve worked fairly
00:00:40correctly to save lives in my own way
00:00:43I’m not a doctor I’m a chef I don’t have
00:00:47expensive equipment or medicine I use
00:00:51information education i profoundly
00:00:55believe that the power of food has a
00:00:58primal place in our homes that binds us
00:01:02to the best bits of life we have an
00:01:07awful awful reality right now America
00:01:14you’re at the top of your game this is
00:01:17one of the most unhealthy countries in
00:01:19the world can I please just see a raise
00:01:22of hands for how many of you had have
00:01:24children in this room today please put
00:01:26your hands up
00:01:27auntie’s uncle’s you can continue to put
00:01:29your hands up auntie’s and uncles as
00:01:30well most of you ok we the adults of the
00:01:35last four generations have blessed our
00:01:37children with the destiny of a shorter
00:01:40lifespan than their own parents your
00:01:45child will live a life 10 years younger
00:01:48than you because of the landscape of
00:01:51food that we’ve built around them
00:01:54two-thirds of this room today in America
00:01:57are statistically overweight or obese
00:01:58you lot you’re alright but we’ll get you
00:02:01eventually don’t worry all right
00:02:03the statistics of bad health are clear
00:02:06very clear we spend our lives being
00:02:10paranoid about death murder homicide you
00:02:13name it it’s on the front page of every
00:02:14paper CNN look at homicide at the bottom
00:02:17for God’s sake right
00:02:26every single one of those ones in the
00:02:28red is a diet related disease any doctor
00:02:32any specialist will tell you that fat
00:02:34diet related disease is the biggest
00:02:36killer in the United States right now
00:02:39here today this is a global problem it’s
00:02:45a catastrophe it’s sweeping the world
00:02:47England is right behind you as usual
00:02:55I know they were close but not that
00:02:57close we need a revolution Mexico
00:03:00Australia Germany India China all have
00:03:03massive problems of obesity and bad
00:03:06health think about smoking it costs way
00:03:11less than obesity now obesity cost you
00:03:14Americans ten percent of your healthcare
00:03:17bills 150 billion dollars a year in 10
00:03:22years it’s set to double three hundred
00:03:24billion dollars a year and F be honest
00:03:26guys you ain’t got that cash I came here
00:03:32to start a food revolution that I so
00:03:36profoundly believe in we need it
00:03:39the time is now we’re in a tipping point
00:03:41moment I’ve been doing this for seven
00:03:43years I’ve been trying in America for
00:03:45seven years now is the time when it’s
00:03:48right right for the picking I went to
00:03:50the eye of a storm
00:03:51I went to West Virginia the most
00:03:54unhealthy state in America or it was
00:03:55last year without a new one this year
00:03:56but we’ll work on that next season
00:04:00Huntington West Virginia
00:04:02beautiful town I wanted to put heart and
00:04:04soul and people your public around
00:04:09statistics that we’ve become so used to
00:04:11I want to introduce you to some of the
00:04:13people that I care about your public
00:04:15your children I want to show a picture
00:04:17of my friend Brittany she’s 16 years old
00:04:21she’s got six years to live
00:04:25because of the food that she’s eaten
00:04:28she’s the third generation of Americans
00:04:30that hasn’t grown up in a food
00:04:32environment where they’ve been taught to
00:04:33cook at home or in school or her mum or
00:04:36a mums mum she has six years to live
00:04:40she’s eating a liver to death Stacey the
00:04:44Edwards family this is a normal family
00:04:46guys Stacey does her best but she’s
00:04:49third generation as well she was never
00:04:51taught to cook at home or at school
00:04:52the families are beasts just in here 12
00:04:55years old he’s 350 pounds he gets
00:04:57bullied for God’s sake the daughter
00:04:59there Katie she’s four years old she’s
00:05:01obese before she even gets the primary
00:05:03school Marissa she’s alright she’s one
00:05:06of your lot but you know what
00:05:08other who was obese died in her arms and
00:05:11then the second most important man in
00:05:13her life her uncle died of obesity and
00:05:16now I step there is obese you see the
00:05:20thing is obesity and diet-related
00:05:23disease doesn’t just hurt the people
00:05:25that have it it’s all of their friends
00:05:27families brothers sisters pastor Steve
00:05:31an inspirational man one of my early
00:05:34allies in Huntington West Virginia he’s
00:05:36at the sharp knife edge of this problem
00:05:39he has to bury the people okay and he
00:05:43fed up with it he’s fed up with burying
00:05:44his friends his family as a community
00:05:46come winter three times as many people
00:05:49died he’s sick of it this is preventable
00:05:53disease waste of life oh by the way this
00:05:55is what they get buried in we’re not
00:05:58geared up to do this
00:06:00can’t even get at the door and I’m being
00:06:02serious
00:06:03I’m getting there forklift okay I see it
00:06:07as a triangle okay this was our
00:06:09landscape of food I need you to
00:06:10understand it you’ve probably heard all
00:06:12this before but let’s just go back over
00:06:13it over the last 30 years what’s
00:06:15happened that’s ripped the heart out of
00:06:17this country let’s be frank and honest
00:06:20well modern day life let’s start with a
00:06:23Main Street fast food has taken over the
00:06:26whole country we know that the big
00:06:28brands are some of the most important
00:06:30powers powerful powers in this country
00:06:34supermarkets as well big companies big
00:06:37companies you know 30 years ago most of
00:06:40the food was largely local and largely
00:06:43fresh now it’s largely processed and
00:06:46full of all sorts of additives extra
00:06:48ingredients and you know the rest of the
00:06:49story portion size is obviously a
00:06:51massive massive problem labeling is a
00:06:55massive problem the labeling in this
00:06:58country is a disgrace they want to be
00:07:01self they want to self-police themselves
00:07:03the industry want to self-police
00:07:04themselves what in this current climate
00:07:06they don’t deserve it how can you say
00:07:09something is low-fat when it’s full of
00:07:10so much sugar home
00:07:15the biggest problem with the home is
00:07:17that used to be the heart of passing on
00:07:20food food culture what made our society
00:07:25they ain’t happening anymore and you
00:07:27know what as we go to work and as life
00:07:29changes and as life always evolves we
00:07:32kind of have to look at it holistically
00:07:33step back for a moment and readjust the
00:07:35balance
00:07:36it ain’t acne and hasn’t happen for 30
00:07:37years okay I want to show you a
00:07:40situation that’s very normal
00:07:44right now the Edwards family let’s have
00:07:47a talk this this stuff goes through you
00:07:51and your family’s body every week and I
00:07:54need you to know that this is going to
00:07:57kill your children’s early how you
00:08:00feeling just fell one really Saten
00:08:04depressed right now but you know I want
00:08:07my kids to succeed in life and this
00:08:09isn’t gonna get in there but I’m killing
00:08:12them yes you are but we can stop that
00:08:22normal let’s get on schools something
00:08:27that I’m fairly much a specialist in
00:08:29okay school swathi school who invented
00:08:33it what was the purpose of school school
00:08:35was always invented to arm us with the
00:08:37tools to make us creative be I do
00:08:40wonderful things
00:08:40make us earn a living etc etc etc you
00:08:43know it’s being kind of in this sort of
00:08:45tight box for a long long time okay but
00:08:48we haven’t really evolved it to deal
00:08:50with the health catastrophes of America
00:08:51okay school food is something that most
00:08:57kids thirty-one million a day actually
00:08:59have twice a day more than often
00:09:01breakfast and lunch 180 days of the year
00:09:05so you could say that school food is
00:09:07quite important really judging the
00:09:09circumstances before I crack into my
00:09:17rant which I’m sure you’re waiting for
00:09:20I need to say one thing it’s so
00:09:24important in in hopefully the magic that
00:09:27happens and unfolds in the next three
00:09:29months
00:09:29the lunch ladies the lunch cooks of
00:09:32America I offer myself as their
00:09:35ambassador
00:09:36I’m not flagging them off they’re doing
00:09:39the best they can do they’re doing their
00:09:43best but they’re doing what they’re told
00:09:46and what they’ve told you what they’ve
00:09:47been told to do is wrong the system is
00:09:50highly run by accountants there’s not
00:09:53enough or any food knowledgeable people
00:09:56in the business there’s a problem if
00:09:57you’re not a food expert and you’ve got
00:10:00tight budgets and it’s getting tighter
00:10:02then you can’t be creative you can’t
00:10:04duck and dive and write different things
00:10:05around things if you’re an accountant
00:10:07and a box ticker the only thing you can
00:10:09do in these circumstances is buy cheaper
00:10:11now the reality is is this the food
00:10:14but your kids get every day is fast food
00:10:17it’s highly processed there’s not enough
00:10:19fresh food in there at all you know the
00:10:21amount of additives ie numbers
00:10:23ingredients you wouldn’t believe there’s
00:10:25not enough veggies at all french fries
00:10:26are considered a vegetable pizza for
00:10:28breakfast they don’t even get given
00:10:30crockery knives and forks now they’re
00:10:32too dangerous there’s scissors in the
00:10:35classroom but knives and forks no and
00:10:37the way I look at it is if you don’t
00:10:39have knives and forks in your school
00:10:40you’re purely endorsing from a state
00:10:43level fast food because it’s handheld
00:10:45and yes by the way is fast food it’s
00:10:47sloppy joes its burgers its wieners its
00:10:50pizzas it’s all of that stuff 10% of
00:10:56what we spend on health care as I said
00:10:57earlier is on obesity and it’s going to
00:11:00double we’re not teaching our kids
00:11:03there’s no statutory right to teach kids
00:11:05about food elementary or secondary
00:11:07school okay we don’t teach kids about
00:11:09food right and this is this is a little
00:11:11clip from an elementary school which is
00:11:12very common right
00:11:16who knows what this is potato so you
00:11:20think these are potatoes do you know
00:11:22what that is do you know what that is
00:11:25what about this that good old friend do
00:11:27you know what this is honey no what do
00:11:30you think it’s time onion No immediately
00:11:33you get a really clear sense after the
00:11:36kids know anything about where food
00:11:38comes from who knows what that is oh
00:11:39yeah what do you think this is I don’t
00:11:42know if the kids don’t know what stuff
00:11:44is then they will never eat you normal
00:11:51England and America England and America
00:11:54guess what fixed that guess what fix
00:11:56that two one-hour sessions we’ve got to
00:12:01start teaching our kids about food in
00:12:02schools period I want to go I want to
00:12:11tell you about something I want to tell
00:12:13you about something that kind of it kind
00:12:15of epitomizes the trouble that we’re in
00:12:17guys okay I want to talked about
00:12:19something so basic as milk every kid has
00:12:22the right to milk at school your kids
00:12:24will be having milk at school breakfast
00:12:26and lunch right they’ll be having two
00:12:28bottles okay and most kids do but milk
00:12:31ain’t good enough anymore because
00:12:33someone at the milk board right and
00:12:35don’t get me wrong I support milk but
00:12:37someone on the milk board probably paid
00:12:38a lot of money for some geezer to work
00:12:40out that if you put loads of flavorings
00:12:41and colorings and sugar in milk right
00:12:44more kids will drink it yeah and
00:12:48obviously you know now that’s going to
00:12:50catch on the Apple board is going to
00:12:52work out if they make toffee apples
00:12:53they’ll eat more apples as well do you
00:12:54know I mean for me there ain’t no need
00:12:58to flavor the milk okay there sugar in
00:13:00everything I know the ins and outs of
00:13:02those ingredients it’s in everything
00:13:04even the milk hasn’t escaped the kind of
00:13:07modern-day problems
00:13:08there’s our milk there’s our carton in
00:13:10that is nearly as much sugar as one of
00:13:12your favourite cans of fizzy pop when
00:13:14they’re having two a day so let me just
00:13:16show you we’ve got one kid here having
00:13:22you know eight tablespoons of sugar a
00:13:25day you know
00:13:28there’s your week there’s your month and
00:13:32I took the liberty of putting in just
00:13:35the five years of elementary school
00:13:37sugar just from milk now I don’t know
00:13:46about you guys but judging the
00:13:48circumstances right any judge in the
00:13:52whole world would look at the statistics
00:13:54and the evidence and they would find any
00:13:56government of old guilty of child abuse
00:13:58that’s my belief
00:14:08now if I came up here and I wish I could
00:14:11come up here today and hang a cure for
00:14:13AIDS or cancer you’d be fighting and
00:14:16scrambling to get to me
00:14:18this all this bad news is preventable
00:14:21that’s the good news
00:14:23it’s very very preventable so let’s just
00:14:27think about we’ve got a problem here we
00:14:29need to reboot okay so in my world what
00:14:33do we need to do that here’s the thing
00:14:35right it cannot just come from one
00:14:37source to reboot and make real tangible
00:14:40change real change so that I could look
00:14:43you in the white of the eyes and say in
00:14:45ten years time the history of your
00:14:47children’s lives happiness and let’s not
00:14:49forget you’re clever if you eat well you
00:14:51know you’re going to live longer all of
00:14:53that stuff it will look different okay
00:14:56so supermarkets where else do you shop
00:14:59so religiously week-in week-out
00:15:01how much money do you spend in your life
00:15:03in a supermarket love them they just
00:15:06sell us what we want all right they owe
00:15:08us to put a food ambassador in every
00:15:11major supermarket they need to help us
00:15:13shop they need to show us how to cook
00:15:15quick tasty seasonal meals for people
00:15:19that are busy this is not expensive it
00:15:22is done in some and it needs to be done
00:15:23across the board in America soon and
00:15:26quick the big brands you know the food
00:15:29brands need to put food education at the
00:15:32heart of their businesses I know easier
00:15:34said than done it’s the future it’s the
00:15:36only way
00:15:37fast food with the fast food industry
00:15:40and you know it’s very competitive I’ve
00:15:44had loads of secret papers and dealings
00:15:46with fast food restaurants I know where
00:15:48they do it I mean basically they weaned
00:15:51it on to these hits of sugar salt and
00:15:53fat and XY and Z and everyone loves them
00:15:56right so these guys are going to be part
00:15:58of the solution but we need to get the
00:16:01government to work with all of the fast
00:16:03food purveyors and the restaurant
00:16:04industry and over a five six seven year
00:16:06period we knit off the extreme amounts
00:16:09of fat sugar fat and all the other
00:16:11non-food ingredients now also back to
00:16:14the sort of big brand labeling I said
00:16:16earlier is an absolute fart and has got
00:16:19to be sorted
00:16:20okay school obviously in schools we owe
00:16:25it to them to make sure those 180 days
00:16:27of the year from that little precious
00:16:29age of 4 to 18 20 24 whatever they need
00:16:32to be cooked proper fresh food from
00:16:37local girls on-site okay there needs to
00:16:39be a new standard of fresh proper food
00:16:40for your children yeah under the
00:16:48circumstances it’s profoundly important
00:16:50that every single American child leaves
00:16:53school knowing how to cook 10 recipes
00:16:55that will save their life life skills
00:17:00that means that they can be students
00:17:03young parents and be able to sort of
00:17:06duck and dive around the basics of
00:17:08cooking no matter what recession hits
00:17:10the next time if you can cook recession
00:17:12money doesn’t matter if you can cook
00:17:14time doesn’t matter the workplace we
00:17:18haven’t really talked about it you know
00:17:20it’s now time for corporate
00:17:22responsibility to really look at what
00:17:24they feed or make available to their
00:17:26staff the staff other mums and dads of
00:17:29America’s children
00:17:30Marrissa a father died in a hand I think
00:17:33she’d be quite happy if corporate
00:17:35America could start feeding their staff
00:17:37properly definitely they shouldn’t be
00:17:39left out let’s go back to the home now
00:17:41look if we do all this stuff and we can
00:17:43it’s so achievable you can care and be
00:17:46commercial absolutely but the home might
00:17:49need to start passing on cooking again
00:17:51for sure for sure partially owned is a
00:17:54philosophy and for me it’s quite
00:17:56romantic but it’s about if one if one
00:17:58person teaches three people how to cook
00:18:00something you know and they teach three
00:18:02of their mates that only has to repeat
00:18:04itself 25 times and that’s the whole
00:18:06population of America romantic yes but
00:18:09most importantly it’s about trying to
00:18:13get people to realize that every one of
00:18:15your individual efforts makes a
00:18:17difference we’ve got to put back what’s
00:18:19been lost
00:18:19Huntington kitchen Huntington where I
00:18:23made this program you know we’ve got
00:18:25this primetime program that hopefully
00:18:26will inspire people to really get on
00:18:28this change I truly believe that change
00:18:30will happen
00:18:31Huntington kitchen I work with a
00:18:32community I worked in the school
00:18:35I found local sustainable funding to get
00:18:37every single school in the area from the
00:18:39junk on to the fresh food six and a half
00:18:42grand per school that’s all it takes six
00:18:46and a half grand per school the kitchen
00:18:48is 25 grand a month okay this can do
00:18:505,000 people a year which is 10% of
00:18:54their population and it’s it’s people on
00:18:56people you know it’s local cooks
00:18:57teaching local people it’s free cooking
00:18:59lessons guys free cooking lessons in the
00:19:02main street this is real tangible change
00:19:05real tangible change around America if
00:19:08we just look back now there’s plenty of
00:19:11wonderful things going on there’s plenty
00:19:14of beautiful things going on there are
00:19:16angels around America doing great things
00:19:18in schools farm to school setups garden
00:19:22setups education there are amazing
00:19:25people doing this already the problem is
00:19:27they all want to roll out what they’re
00:19:28doing to the next school and the next
00:19:30but there’s no cash we need to recognize
00:19:34the experts and the angels quickly
00:19:36identify them and allow them to easily
00:19:39find the resource to keep rolling out
00:19:41what they’re already doing and doing
00:19:43well businesses of America need to
00:19:45support mrs. Obama to do the things that
00:19:48she wants to do
00:19:54and look I know it’s weird having an
00:19:58English person standing here before you
00:19:59talking about all this all I can say is
00:20:02I care I’m a father and I love this
00:20:05country and I believe truly actually
00:20:09that if change can be made in this
00:20:11country beautiful things will happen
00:20:13around the world if America does it I
00:20:15believe other people will follow it’s
00:20:17incredibly important when I was in
00:20:26Huntington trying to get a few things to
00:20:27work when they weren’t I thought if I
00:20:30had a magic wand what would I do and I
00:20:35and I thought you know what I just love
00:20:36to be put in front of some of the most
00:20:39amazing movers and shakers in America
00:20:41and a month later Ted’s phone me up and
00:20:44gave me this award I’m here so my wish
00:20:56dyslexic so I’m bit slow my wish is for
00:21:06you to help a strong sustainable
00:21:08movement to educate every child about
00:21:14food to inspire families to cook again
00:21:18and to empower people everywhere to
00:21:22fight obesity
00:21:35country
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