00:00:11modeling the masters my name is Evan
00:00:13Carmichael and today we’re going to be
00:00:14talking about the famous entrepreneur
00:00:16Walt Disney and how you can model his
00:00:18strategies to achieve success with your
00:00:20business
00:00:48everyone knows Walt Disney for his
00:00:50movies theme parks and cast of
00:00:53characters what most people don’t know
00:00:55is when he first started out he had no
00:00:56money he had to live in his office
00:00:59because he couldn’t afford write for an
00:01:00apartment and he survived on a diet of
00:01:02cold beans because he couldn’t afford
00:01:04food by committing to his business and
00:01:06sticking with it he was now able to
00:01:08build a business that has almost 40
00:01:10billion dollars in revenue so today
00:01:12we’re going to look at three lessons
00:01:14that you can learn for wealth is in
00:01:15success and apply it into your company
00:01:17lesson number one is find something that
00:01:19you love Walt Disney grew up in the
00:01:21early 1900’s on a farm in Missouri and
00:01:24developed the passion for drawing so
00:01:26much so that one of his neighbors
00:01:27actually paid him to draw some cartoons
00:01:29of his horses when Walt Disney got to
00:01:32school he found that he was a good
00:01:33student but he really enjoyed doodling
00:01:35as opposed to paying attention to his
00:01:37teachers he connected with one of his
00:01:39high school papers and started drawing
00:01:41patriotic cartoons for the school paper
00:01:43when he was 16 though he found that
00:01:45school just wasn’t for him so he dropped
00:01:47out join the Red Cross learn to become
00:01:50an ambulance driver and actually was
00:01:52shipped to France to become an ambulance
00:01:53driver over there he couldn’t lose that
00:01:56passion for drawing and cartooning and
00:01:58he ended up plastering his ambulance
00:01:59full of different cartoon creations that
00:02:01he had made people knew him on the
00:02:03street because he was the ambulance
00:02:04driver with all the different cartoons
00:02:06blasted on his ambulance
00:02:07he decided that cartooning was for him
00:02:10he was going to be an artist and return
00:02:11to America to start his career as an
00:02:14artist so lesson number one really is
00:02:16make sure you have that strong passion
00:02:18for your business if you don’t really
00:02:21love it it’s going to be hard to succeed
00:02:22as a business owner if you look at any
00:02:24famous entrepreneur and why they serve
00:02:26the business it wasn’t for the money
00:02:28money comes when you’re really
00:02:30passionate about what you’re doing so
00:02:32think about what is it that you do in
00:02:33your spare time what do you really enjoy
00:02:35doing what gets you going in the morning
00:02:37what are your hobbies and how can you
00:02:39turn those into a potential business
00:02:41opportunity lesson number two is push
00:02:44the boundaries Walt Disney first made
00:02:46his mark in 1934 when he proposed making
00:02:49a feature-length animation which had
00:02:52never been done before it was called
00:02:53Snow White
00:02:55took three years to make he went a
00:02:57hundred percent over budget people
00:02:59thought he was crazy for doing it you
00:03:01ran out of money at the end and had to
00:03:02actually act out the last scenes of the
00:03:05movie for his bankers to get the money
00:03:06he needed to close and finish the movie
00:03:08it ended up being a huge success it was
00:03:11the biggest hit of the year he won an
00:03:13Academy Award for it and it was a
00:03:15financial gain for him Walt Disney’s
00:03:18next big project was Disneyland a 338
00:03:22year project out in California a theme
00:03:24park which had nothing to do with his
00:03:26movies people thought he was crazy again
00:03:28why would you do this what tie does it
00:03:31have to your movie business but he had a
00:03:32vision he was determined to make it
00:03:34happen and again it was a big success
00:03:36for him then he went on to open up the
00:03:39Walt Disney World in Florida and the
00:03:41company was able to open up different
00:03:43theme parks around the world so the
00:03:45message for entrepreneurs here is push
00:03:47the boundaries you need to do something
00:03:49different to get your company noticed as
00:03:51a small entrepreneur there’s so much
00:03:53competition it’s so difficult to get on
00:03:55people’s radar screens and make them pay
00:03:56attention to you so you have to do
00:03:58something that’s going to get your
00:03:59notice something that will help you
00:04:01stand out from the crowd so what is it
00:04:03that will be your equivalent of a Snow
00:04:05White something that’s never been done
00:04:06before it’s really going to get you
00:04:08notice and get the attention paid to
00:04:09your business lesson number three is
00:04:12stay top of mind Walt Disney did
00:04:15everything he could to make sure people
00:04:17kept remembering the Walt Disney name he
00:04:19did a lot of advertising as an example
00:04:21so we did TV campaigns direct mail
00:04:23campaigns print ads he even did grocery
00:04:26store coupon cutout so when you’re at
00:04:28the grocery store you’re thinking about
00:04:29Walt Disney he was also a pioneer in
00:04:33merchandising so whenever a new feature
00:04:35film came out that was a Walt Disney
00:04:36production you would also be able to buy
00:04:39all the merchandise that went along with
00:04:40it today while Disney is known not only
00:04:42for its movies but its TV stations theme
00:04:46parks dolls toys games and a whole host
00:04:48of other merchandise so the lesson for
00:04:50entrepreneurs is stay top of mind you
00:04:53need to do whatever you can to make sure
00:04:54your customers are always thinking about
00:04:57you the easiest way to grow a business
00:04:59is to sell more to your existing
00:05:01customers the hardest way to grow a
00:05:03business is to go and try to find new
00:05:06so do whatever you can to make sure your
00:05:08customers are always thinking about you
00:05:09you’re the first person that comes to
00:05:11mind when you’re thinking about your
00:05:12product or service and it’s the best way
00:05:14to be able to grow your business Walt
00:05:16Disney is an entrepreneurial legend
00:05:17who’s built up one of the most
00:05:19recognized companies in the world but
00:05:21remember when he first got started he
00:05:23had no money nobody believed in him he
00:05:26had to live out of his office because he
00:05:28couldn’t afford an apartment and he
00:05:29survived on a diet of cold beans because
00:05:32he couldn’t afford other food by
00:05:34following his lessons though you too can
00:05:36achieve entrepreneurial success so
00:05:39remember find something you love push
00:05:42the boundaries and stay top of mind I
00:05:45hope you’ve enjoyed this episode of
00:05:47modeling the Masters to learn more about
00:05:49Walt Disney and his entrepreneurial
00:05:51success you can visit our website at
00:05:53Evan Carmichael com and you can also
00:05:55check out our blog which is listed below
00:05:57I also want to take this opportunity to
00:05:59thank Fanta media for the great work
00:06:01they’ve done in producing this video and
00:06:03I hope you’ll join us for the next
00:06:05episode of modeling the Masters
00:06:13you
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