00:00:10video I wanted to answer questions from
00:00:12what I read there sanchita who is a
00:00:14salesperson for a london-based
00:00:16technology company and is having a hard
00:00:18time doing cold calling and getting
00:00:21through to the decision maker either
00:00:23always gets the voicemail or gets the
00:00:26gatekeeper receptionist and is wondering
00:00:28what my advice would be so to be honest
00:00:31I don’t have a lot of success or
00:00:33experience with cold calling I’ve always
00:00:36found that to be a successful
00:00:37entrepreneur you need to figure out what
00:00:39you’re really good at and what you’re
00:00:40not so good at and I found out pretty
00:00:42early on that cold Colin was not one of
00:00:44my strengths but to help you out I
00:00:46thought I would share some of my
00:00:47experience and how I’ve successfully
00:00:48done sales and hopefully you can learn
00:00:50from that so I’ve always found that I
00:00:53have a much greater chance of being able
00:00:55to sell somebody when they already know
00:00:57a little bit about me and they’re
00:00:59calling me or emailing me and finding a
00:01:01way to contact me about what I have to
00:01:02offer and I’ve done that through three
00:01:05separate ways and all of them are free
00:01:07or pretty low cost which is magic words
00:01:10for an entrepreneur the first is through
00:01:12SEO or search engine optimization so
00:01:15that’s where you great content on your
00:01:16website that is tailored towards your
00:01:19target audience they type in keywords
00:01:20into a search engine and they come up
00:01:23and find your site and I always found
00:01:25this a great way to be able to get new
00:01:27prospects find out about my website and
00:01:30calling me it’s great because they have
00:01:32a specific problem they’re doing
00:01:33research they’re trying to find a
00:01:35solution your website comes up and so
00:01:37they’re they’re gonna contact you and
00:01:39there they have a good chance of one
00:01:40good buy from you where I kind of the
00:01:42full calling it’s really hit or miss and
00:01:44it’s a big numbers game so I’d rather
00:01:46have my website do the selling for me so
00:01:49you just have to figure out what are the
00:01:51keywords that need to rank for and how
00:01:53can you create useful content around
00:01:55that that
00:01:56driving in traffic for you if you have
00:01:58questions a lot a whole new video just
00:02:00on that series the second way that I
00:02:02found really useful to bring in new
00:02:04customers is to form partnerships so
00:02:07find out who else your target customers
00:02:09are buying from and see if there’s a way
00:02:11you can pair up with them
00:02:12hopefully they’re not your competition
00:02:14but people who have maybe complementary
00:02:16products or services to what you offer
00:02:18and you should sprit easy to get in
00:02:20touch with partners and see if is a way
00:02:22to form some kind of relationship so you
00:02:24want to make it win-win where you’re
00:02:25hopefully talking about them when
00:02:27they’re talking about you and it could
00:02:28be a great way to be able to get in
00:02:30touch with new potential prospects and
00:02:32when they’re introduced to you through a
00:02:33trusted partner again it’s a lot easier
00:02:35to make that sale compared to just
00:02:38calling somebody that you don’t know the
00:02:40last way that I’ve had a lot of success
00:02:42with in terms of generating sales is to
00:02:45be an expert with the media so the media
00:02:48are always looking for experts to talk
00:02:49about industry trends and comment on
00:02:52stories that are happening and when I
00:02:54first got started I would create a new
00:02:57press release every week I made my own
00:02:59list of reporters who I wanted to target
00:03:01and would send them information every
00:03:03week to show that I’m an expert on
00:03:05entrepreneurship and you want to give
00:03:07them really value I story ideas not just
00:03:10a press release about how great you are
00:03:12but talking about something that’s
00:03:13happening a trend and give your own
00:03:15insights to it I also more recently use
00:03:19a service called PR leads that reporters
00:03:21submit their stories to and you can
00:03:23become an expert and offer your advice
00:03:25and gotten into New York Times and
00:03:27Forbes and Wall Street Journal and when
00:03:30people see that the read those
00:03:31publications they then find your website
00:03:34or find your phone number and get in
00:03:36touch with you and are more
00:03:37– wanna buy fuel they’re curious to want
00:03:39more information so I I’ve had good
00:03:42success with those tactics if I’m doing
00:03:44SEO or if I’m doing partnerships or if
00:03:46I’m doing media I haven’t had a lot of
00:03:48like the cold falling : can work just
00:03:51hasn’t been really successful for me so
00:03:53I encourage you to try to find out what
00:03:54your strengths and weaknesses are and
00:03:56adopt your strategies around that it’ll
00:03:59be a lot more successful I hope you
00:04:01enjoyed the video of that answered some
00:04:02of your questions if you like the video
00:04:04please give it a thumbs up
00:04:05I’d also love to hear thoughts and
00:04:07feedback if you want to leave a comment
00:04:08below the video and stay tuned for next
00:04:10episode
00:04:20you
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