00:00:10another video edition of ask Evan in
00:00:12this video I want to answer questions
00:00:15from one of my readers Hubert who asked
00:00:17me what my favorite sales and marketing
00:00:18book is so I read a lot of books are in
00:00:21a lot of blogs i read a lot of articles
00:00:22and trying to share with you guys when I
00:00:24can and write that one of my favorite
00:00:26sales and marketing books is called the
00:00:27Fred factor x marks and boy and the
00:00:31front factor is about getting more
00:00:33referrals and I’m a big believer and
00:00:35trying to get referrals for your
00:00:36business if you make your customers
00:00:37super happy they’re going to want to buy
00:00:39more from you and also introduce their
00:00:41friends and family to you so they can
00:00:42buy from you as well and get the same
00:00:44experience that they have the Fred
00:00:46factor is about a male man named Fred
00:00:48and a resident in Fred’s mail route
00:00:50named mark who’s the author of the book
00:00:52and it’s about the great service at Fred
00:00:55provides mark that’s way above what you
00:00:57would expect from a regular mailman so
00:00:59as an example when Mark first moved into
00:01:01the neighborhood Fred knocked on the
00:01:02door introduced himself and welcome to
00:01:05into the neighborhood and so what was
00:01:07the last time you post mended that view
00:01:08then write notice that mark was often
00:01:10away he wasn’t in his house a lot of
00:01:12times in the mail started adding up and
00:01:14he knocked out door again and talk to
00:01:16mark and found out that mark was a
00:01:18speaker and was usually out of town and
00:01:20asked for mark schedule so that he would
00:01:23know when who was in town and he would
00:01:25hold the mail for him until he came in
00:01:27back in town so that’s way about what
00:01:30you’d expect from a regular mailman and
00:01:33there’s on and on and on stories about
00:01:35what Fred does to really stand out and
00:01:37he loves his job and you love servicing
00:01:40his customers and those result gets a
00:01:42lot of praise from the people in his
00:01:43area so the same lessons can be applied
00:01:46to your business I’m looking for
00:01:47different ways you can really stand out
00:01:49servicing customers and try to help them
00:01:51as much as possible and love what you do
00:01:52and if you do that they’ll buy more from
00:01:55you they’ll be more loyal there they’ll
00:01:56refer a lot of friends and family on to
00:01:58you and it’s a great book to kind of
00:02:00inspire you to why to help out a little
00:02:02more to generate a little bit more for
00:02:04your business so again it’s Fred factor
00:02:07it is just over 100 pages so really
00:02:10quick read and I would definitely
00:02:11recommend it for any entrepreneur trying
00:02:13to increase their sales and marketing
00:02:15efforts this year so I hope that helped
00:02:17you break if you like the video please
00:02:19give it a thumbs up your love will make
00:02:21more just like it and it also love to
00:02:23hear your thoughts and feedback if you
00:02:24want to leave a comment below the video
00:02:25and stay tuned for the next episode
00:02:34you
00:02:36you
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