00:00:10video edition of ask Evan today I’m
00:00:12going to answer a question from one of
00:00:14my readers Paul who’s asking about how
00:00:16to make money selling advertising on his
00:00:18website bubble emailed me this morning
00:00:21he’s got a business in Zambia it’s a
00:00:23magazine cater towards entrepreneurs and
00:00:26he’s having a hard time generating
00:00:27revenue there since the business climate
00:00:30isn’t that great in Zambia and you
00:00:32wanted my advice so Pablo here’s three
00:00:34tips that I hope will help you grow your
00:00:36business we’re gonna get started by
00:00:38clicking on Pablo’s websites so you
00:00:39included it here in the email and as it
00:00:43loads up it looks like a decent website
00:00:45the first thing I noticed though is that
00:00:47it says January 2010 edition so the
00:00:50website is over a year old and that’s
00:00:53not a great sign for anybody who’s
00:00:54coming to the site as a visitor or as an
00:00:56advertiser lower down here looks like
00:00:59it’s talking about hosting the World Cup
00:01:01well obviously the World Cup is over now
00:01:03so if I’m a reader if I’m an advertiser
00:01:06coming to this website I’m probably not
00:01:08gonna stick around very long so if
00:01:10you’re trying to attract advertisers you
00:01:12want to show that you always have
00:01:13up-to-date content that’s gonna be of
00:01:15interest for them if I’m an advertiser
00:01:16I’m probably not gonna invest budget in
00:01:18this website right now if you’re running
00:01:20an offline magazine in an online site
00:01:23maybe the offline magazine is really
00:01:25expensive to produce and you might not
00:01:26have the advertisers to support it yet
00:01:28so start online it’s it’s a lot cheaper
00:01:30a hosting class herb not that much so
00:01:34it’s an easy way to keep your website up
00:01:36to date and showcase that you have new
00:01:38content and try to sell advertising
00:01:39online and maybe generate a revenue base
00:01:42that you can then move it offline as
00:01:44well to your actual you know physical
00:01:46magazines but you want to make sure that
00:01:48you always have an up-to-date website
00:01:49that is showing new content that’s going
00:01:52to be attractive for any reader if it’s
00:01:54a visitor to your site or an advertiser
00:01:56to want to stick around and get more
00:01:58involved with your company the next
00:02:00thing I want to talk about is how do you
00:02:01actually make advertising revenue from
00:02:03this website and there may not be much
00:02:05of a business climate in Zambia right
00:02:07now but there are pretty good ways to
00:02:09find out the type of content you can use
00:02:11that might attract some advertisers a
00:02:12great tool that I like to use is
00:02:15the Google Keyword tool and what this
00:02:21will do is allow you to type in any
00:02:23keyword and it will tell you the
00:02:25different advertising routes for it so I
00:02:27can start off by doing international
00:02:31locations and let’s just type in Zambia
00:02:34the magazine and website deal with
00:02:36Zambia and different business
00:02:38opportunities in Zambia so we’ll do a
00:02:40quick search see what type of things pop
00:02:44up and what you can do here with this
00:02:46tool is on the right-hand side where it
00:02:49says columns you can go and pick
00:02:51approximate cost per click and this is
00:02:53the estimated revenue that you can
00:02:54expect to make every time somebody
00:02:56clicks on one of your ads so you want to
00:02:58try to target content you can then sort
00:03:00it by cost per click you want to try to
00:03:02target content that pays better so if
00:03:05you look at it and anything related to
00:03:07insurance investment center or travel
00:03:08insurance neighbors inter market bank so
00:03:12these are all keywords that are paying
00:03:13more if we try to change our location
00:03:17let’s for example go down to Zambia we
00:03:22could do a search and this is all
00:03:25English language and scroll down and you
00:03:27can see it changed a little bit so MSE
00:03:30Zambia Indo Zambia bank access Bank
00:03:32Zambia invest in Zambia so things look
00:03:35at the bank so if I was writing content
00:03:38and try to figure out how I can sell
00:03:39advertising I would try to target things
00:03:41with live into the banking industry
00:03:42because that seems to be paying pretty
00:03:44well now these could still be pretty low
00:03:46click so that the best click here you’re
00:03:48looking at you know just over four and a
00:03:50half dollars what you might want to
00:03:52consider doing is trying to target an
00:03:53American audience because they tend to
00:03:55have the highest pay per click so if we
00:03:58go to United States instead of Zambia
00:04:02see what kind of results we get here so
00:04:05before we saw a four and a half dollars
00:04:06here we’re looking at twenty five
00:04:08dollars almost so it was a big
00:04:10difference in the cost per click because
00:04:12it’s more advertising revenue targeting
00:04:15an American audience so if you look at
00:04:17mining companies investments in Zambia
00:04:19insurance in Zambia it still is targeted
00:04:21to a business audience which could work
00:04:23for the magazine but a great way to be
00:04:26able to get started and started in
00:04:27you might be to try to target a more
00:04:29American audience because you can easily
00:04:31sell advertising to them and start
00:04:34making money with your business so
00:04:35something to think about I don’t want to
00:04:36push you into something that you’re not
00:04:38comfortable with but definitely uses
00:04:40tool to figure out the types of content
00:04:41that you can write where advertisers are
00:04:43interested in and then that can help
00:04:45guide your your policy moving forward
00:04:46start hopefully getting YouTube making
00:04:49some money and then able to grow your
00:04:51business and eventually move to your
00:04:52offline magazine as well the last tip I
00:04:55want to give here is to try to think
00:04:56about your content strategy and try to
00:04:59not write everything yourself I’ve
00:05:01talked about this in the past if you
00:05:02look at my website as an example I
00:05:05started off by writing a whole bunch of
00:05:07content and it was good content we got a
00:05:09lot of visitors from it but there’s
00:05:11always gonna be limited by how much I
00:05:13can write my time is limited so I’m
00:05:15always going to be limited on my growth
00:05:17so what I decided to do was I ended up
00:05:20hiring somebody to write these famous
00:05:22entrepreneur profiles and she does a
00:05:24really good job and she’s working for a
00:05:26number of years now and then I reached
00:05:27out and started attracting other
00:05:29successful entrepreneurs to give their
00:05:32advice so we’ve partnered up with some
00:05:34pretty big-name people in the world of
00:05:36entrepreneurship and they contribute
00:05:38content and then we also have other
00:05:40people who are business coaches
00:05:42marketing consultants sales consultants
00:05:45as an example and they write articles
00:05:47for our website too so if I click on the
00:05:49business coach section for example it’ll
00:05:53load up a whole list of different
00:05:54business coach articles that are written
00:05:56by business coaches on our website and
00:05:59if I scroll down you’ll see here that
00:06:02there’s a whole bunch of people who are
00:06:04all business coaches who are writing for
00:06:05the website and goes down down down down
00:06:07down
00:06:07and so they’ve contributed a whole a
00:06:09whole bunch of content to my site and
00:06:11it’s great for them because they get a
00:06:13lot of exposure it’s great for me
00:06:14because we have lots of good new content
00:06:17to the website without me having to
00:06:18write it and it’s great for my readers
00:06:20because there’s a lot more useful
00:06:21content for them to learn how to grow
00:06:23their business so I definitely start to
00:06:24look at how you can attract other people
00:06:26to start writing for you so it’s not
00:06:28just you writing everything yourself and
00:06:30if you start it online instead of
00:06:32offline with the magazine then it’s a
00:06:34lot cheaper to get up and going you can
00:06:36start selling advertising and earn
00:06:37enough money to then grow your business
00:06:40and
00:06:40to other ventures and other
00:06:41opportunities so that’s it for this
00:06:44video remember keep producing new
00:06:46content follow the money and get some
00:06:49help to get people writing for your
00:06:50website I hope you enjoyed the video
00:06:52please give it a thumbs up below if you
00:06:54did and it also love to hear your
00:06:56thoughts and feedback if you want to
00:06:57leave a comment stay tuned to the next
00:06:59episode
00:07:08you
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