00:00:02another edition of modeling the masters
00:00:04today we’re gonna look at how a high
00:00:06school jock whose only priority was
00:00:08partying turn his life around to create
00:00:10one of the most successful hotel chains
00:00:12in the world this is the story of Izzy
00:00:15Sharpe from the Four Seasons Hotel and
00:00:16the top three lessons that you can learn
00:00:18from his success
00:00:20Izzy sharp is a Canadian businessman and
00:00:22founder and chairman of Four Seasons
00:00:24Hotel and Resorts sharp didn’t have much
00:00:27stability in his youth and move 15 times
00:00:29in 16 years he also didn’t care much for
00:00:32school quoting the sharp my life in high
00:00:35school revolved around sports partying
00:00:37became my priority that all changed when
00:00:40Sharpe was accepted into the
00:00:41architecture program at Toronto’s
00:00:43Ryerson Polytechnical Institute he began
00:00:46to earn high marks for his creations and
00:00:47worked for his father building houses
00:00:49and small apartment buildings yearning
00:00:51for more at age 29 he founded the Four
00:00:54Seasons Hotel in 1960 and opened his
00:00:57first hotel on Jarvis Street in downtown
00:00:59Toronto
00:01:00he built a reputation for luxury and
00:01:02sweating the details which allowed his
00:01:04business of flourish in 2006 Bill Gates
00:01:07and Prince Alwaleed bin Talal bought
00:01:10control of the company for 3.4 billion
00:01:12dollars
00:01:13Sharp’s current net worth is 540 million
00:01:16dollars
00:01:19by sweating the details and by reaching
00:01:22for his dreams sharp turned his life
00:01:25around and focused on business instead
00:01:27of partying he was able to build one of
00:01:29the most recognized companies in his
00:01:30industry as a result to help you build
00:01:33your business here are three action
00:01:35items that you can learn from easy sharp
00:01:37action item number one inspire your
00:01:40employees if you ever want to build a
00:01:43business beyond yourself you’re gonna
00:01:44have to have a team of people working
00:01:46with you grow inspired to give their
00:01:47very best every day sharp didn’t become
00:01:50the leading luxury hotel your in the
00:01:52world all by himself in the over 50
00:01:54years he’s been in the industry sharp
00:01:56has developed a unique leadership style
00:01:58that has encourages employees to vote a
00:02:00hundred and ten percent of themselves to
00:02:02the company by creating a working
00:02:04environment that is built on trust
00:02:05credibility and integrity Sharpe has
00:02:08inspired his team to work to realize
00:02:10their best efforts in the end he
00:02:12understood that this was a secret
00:02:14ingredient to helping the company
00:02:15realize its best results according to
00:02:17Sharpe we do that first of all by
00:02:20establishing a meaningful goal an
00:02:22overriding purpose that most people can
00:02:25relate to if the goal is clear and the
00:02:27focus is sharp and constantly reinforced
00:02:30we unify and energize through a sense of
00:02:32common purpose and inspires employees to
00:02:35art and effort action item number two
00:02:40really service your customers the best
00:02:43companies are based on happy customers
00:02:45and repeat business you want to strive
00:02:47to create an experience where customers
00:02:49love buying from you and tell their
00:02:51friends as well in each and every one of
00:02:53its worldwide locations the Four Seasons
00:02:55tends to set the top hotel price for the
00:02:58area it’s usually about twenty percent
00:03:00higher than its closest competitor
00:03:01how can sharp risks such as pricing
00:03:03policy he does it by guaranteeing that
00:03:06his guests get a fail-safe experience so
00:03:09that a company’s eager to pay the extra
00:03:10fifty dollars to ensure a hassle-free
00:03:12trip for an executive who might be
00:03:14working on a 50 million dollar deal
00:03:16according to sharp our competitors
00:03:18interpreted luxury chiefly as dazzling
00:03:21architecture and decor but how important
00:03:23is that to our customers they’re mostly
00:03:25executives often under pressure
00:03:27fighting jet lag stressed in the clock
00:03:29we decided to redefine luxury
00:03:31a service
00:03:35action item number great live by the
00:03:38golden rule the golden rule is to treat
00:03:40people as you would like to be treated
00:03:42it’s not only a great way to achieve
00:03:44happiness as an entrepreneur it’s also a
00:03:46highly profitable strategy driving force
00:03:48behind sharp success has been his desire
00:03:50to treat for seizes employees with the
00:03:52same love of respect that they in turn
00:03:54are expected to give their guests the
00:03:57success of this policy has shown itself
00:03:59not only in terms of customer happiness
00:04:00but also employee engagement and
00:04:02satisfaction for years the Four Seasons
00:04:05has been the only Canadian company to
00:04:07land on Fortune’s magazine’s list of the
00:04:09best hundred companies to work for in
00:04:11the US according to sharp we aim to
00:04:14treat others as we would like to be
00:04:16treated ourselves enforcing our credo
00:04:18was the hardest part and senior managers
00:04:21who couldn’t or wouldn’t live by a who
00:04:23weeded out within a few years we hire
00:04:25for attitude want people who like other
00:04:28people and are therefore more motivated
00:04:30to serve them compliments we can teach
00:04:32attitude is ingrained so remember
00:04:39inspire your employees really service
00:04:42your customers and live by the golden
00:04:44rule to finish up this video I wanted to
00:04:47share one of my favorite true stories
00:04:49about easysharp and some of his best
00:04:50quotes in 1967 one Four Seasons employee
00:04:56went to the extreme in demonstrating the
00:04:58kind of service Sharpe was trying to
00:05:00encourage a bellboy for the hotel Roy
00:05:03diamond discovered that a dignitary
00:05:04guest had left his briefcase behind
00:05:06after checking out the guest soon called
00:05:09from Washington stating that the
00:05:10contents of the briefcase were essential
00:05:12for an upcoming meeting feeling
00:05:14responsible Diamond bought a plane
00:05:16ticket at his own expense and personally
00:05:18delivered the briefcase to the former
00:05:20guests
00:06:12thank you for joining me for another
00:06:14edition of modeling the masters I hope
00:06:16you enjoyed I’d love to hear your
00:06:18thoughts and feedback if you want to
00:06:20leave a comment below and please give
00:06:21the video a thumbs up stay tuned for the
00:06:23next episode
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